This week, on The Conscious Consultant Hour, Sam welcomes Virtual Event Strategist, Liam Austin.
Liam's main passion is to help business owners create a lifestyle business, using his proven 7-step high-ticket offer system to create Predictable Income Freedom.
He's a virtual event strategist, having launched over 15 virtual summits and online conferences, and countless virtual events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs.
With all this experience, he's a specialist at making it easy for people to create their own online events and virtual conferences to grow their email list, authority, impact, and revenue.
Join Sam and Liam as they dive into why it is important to take our knowledge and create a business around it.
Sam starts today’s episode off with an excerpt from his book Everyday Awakening, which can be found at www.everydayawakeningbook.com. He encourages his audience to cultivate empathy towards those we tend to judge, but acknowledges that this necessitates discipline and effort. Moreover, it entails acknowledging our own flaws and realizing that nobody is exempt from being human. Joining Sam is Liam Austin, a Virtual Event Strategist, who is dedicated to assisting business owners in establishing a lifestyle business. Liam utilizes his well-established 7-step high-ticket offer system to create Predictable Income Freedom. Sam and Liam engage in a discussion regarding the surge of remote work in the post-pandemic era and the opportunities it has provided for entrepreneurs.
Liam details the approach his company takes when organizing events. The events include seminars, workshops, bootcamps, and summits; which can range from 30-minute presentations to immersive multi-day experiences. Liam believes that virtual events are particularly advantageous for individuals aiming to establish themselves as authoritative figures in their respective niches. Through his workshops, Liam aids his clients in setting themselves apart from competitors. Prior to hosting a virtual event, Liam emphasizes the significance of defining the ultimate objective. He also provides valuable insights on enhancing virtual presence, especially for small businesses, and underscores the crucial role of referrals.
Liam expands on the impact of virtual events. Each event strengthens the client's bond with their target demographic, resulting in enhanced audience service. Drawing from his experience, Liam highlights perfectionism and procrastination as the major obstacles faced by his clients. Many individuals hesitate to begin hosting virtual workshops if things are not precisely as they envision them. However, Liam emphasizes that the ultimate goal can only be achieved by taking action and going through the necessary steps. He delves into a more detailed explanation of the quick-win workshop.
Sam and Liam discuss artificial intelligence, new technological discoveries, and what that means for the future of virtual events. Liam believes that the influx of information will potentially spread a lot of misinformation. This means that people will be looking towards brands and individuals who can ascertain that they are reliable. He believes the brand building process will be the same, but expedited by the tools A.I offers. Sam and Liam talk about the various ways in which A.I can aid us in getting tasks done, from developing a marketing strategy to offering legal advice. You can learn more about Liam and his workshop on quickworkshopwin.com.
00:00:37.100 --> 00:00:53.230 www.TalkRadio.nyc: Good afternoon. Good morning. Good evening. We're here. Ever you're tuning in from welcome to that conscious, consulting hour awakening humanity. I am very, very pleased that you are all here with me today.
00:00:53.230 --> 00:01:17.970 Sam Liebowitz | The Conscious Consultant: it's pleasure to have you with me waiting for my guest to show up, which is always nerve racking when you're starting a show especially when you're doing a live show So let's get started. And, by the way, I just want to remind people, if if you if you didn't catch last week's show. It was a wonderful conversation all about legacy with my guest, Ruth and Warnick.
00:01:17.970 --> 00:01:42.409 And and remember, please, if you listen to podcasts, you should subscribe to different podcast services, please search for the conscious consultant hours subscribe to us. If you would be so kind as to give us a 5 star reading. That would be completely wonderful. it's just a way of helping us. to be higher in the search engine rankings to
00:01:42.410 --> 00:01:56.889 Sam Liebowitz | The Conscious Consultant: help. More people find out about the show, so Your help would be greatly appreciated with that. Okay, so let's start off our show, as we always do with a little section from my book.
00:01:56.900 --> 00:02:05.249 Sam Liebowitz | The Conscious Consultant: Everyday Awakening which is available with all kinds of bookstores. You can find it at everyday awakening book.com.
00:02:05.480 --> 00:02:14.480 Sam Liebowitz | The Conscious Consultant: And so this section today is entitled, The Cure for Judgment is owning our own humanity.
00:02:15.600 --> 00:02:25.800 Sam Liebowitz | The Conscious Consultant: It can be difficult not to judge others. It can take a lot of restraint not to make someone else wrong for what they did.
00:02:27.000 --> 00:02:29.369 Sam Liebowitz | The Conscious Consultant: or for what they think.
00:02:29.820 --> 00:02:34.950 Sam Liebowitz | The Conscious Consultant: Really, when we judge, we are separating ourselves from others.
00:02:35.630 --> 00:02:41.360 Sam Liebowitz | The Conscious Consultant: our judgments create barriers that protect us from getting too close.
00:02:41.700 --> 00:02:59.079 Sam Liebowitz | The Conscious Consultant: They even keep us from ever having to get close to the other person. We declare them bad, different, and not as good as we are. For example, we might say they are a bigot, so we don't have to feel they're paying.
00:02:59.430 --> 00:03:08.059 Sam Liebowitz | The Conscious Consultant: They stole from us, so we don't have to see their need. They heard us, so we don't have to recognize their humanity.
00:03:09.000 --> 00:03:14.410 Having compassion for those we feel judgment toward is not easy.
00:03:14.650 --> 00:03:18.399 Sam Liebowitz | The Conscious Consultant: It is a discipline that takes effort to develop.
00:03:18.930 --> 00:03:28.140 Sam Liebowitz | The Conscious Consultant: It also means having to recognize that people are merely people, and we all have
00:03:28.320 --> 00:03:29.450 Sam Liebowitz | The Conscious Consultant: faults.
00:03:30.140 --> 00:03:36.390 It means having to admit our own flaws, character, defects, and transgressions.
00:03:37.030 --> 00:03:46.539 Sam Liebowitz | The Conscious Consultant: We all have them. No one is above being human. We've all made mistakes and errors in our lives.
00:03:46.850 --> 00:03:51.879 Sam Liebowitz | The Conscious Consultant: Perhaps we have learned from them, while others may have not. Yet.
00:03:52.410 --> 00:03:56.209 Sam Liebowitz | The Conscious Consultant: even so, we are more the same than we are different.
00:03:56.470 --> 00:04:05.529 Sam Liebowitz | The Conscious Consultant: How can we continue to separate ourselves from our fellow human beings when we have done just as bad or worse.
00:04:07.440 --> 00:04:12.719 Sam Liebowitz | The Conscious Consultant: Are we really so pure. so great, so special?
00:04:13.410 --> 00:04:18.560 Sam Liebowitz | The Conscious Consultant: We are all tainted in some way, and that is beautiful.
00:04:19.019 --> 00:04:31.340 Sam Liebowitz | The Conscious Consultant: because that is what can bring us together without judgment. without blunt or blame. even for ourselves.
00:04:32.330 --> 00:04:39.420 Sam Liebowitz | The Conscious Consultant: We are all human. one race. one people. one planet.
00:04:41.110 --> 00:04:49.300 Sam Liebowitz | The Conscious Consultant: Where can you release judgment in your life? How can you see yourself as part of the greater whole?
00:04:50.410 --> 00:04:57.590 Sam Liebowitz | The Conscious Consultant: So I I I wrote this section of the book back in the beginning of the pandemic.
00:04:58.810 --> 00:05:05.169 Sam Liebowitz | The Conscious Consultant: and it kind of goes back. I I I probably have a couple of sections in the book that that are kind of like this
00:05:07.160 --> 00:05:08.950 Sam Liebowitz | The Conscious Consultant: talking about
00:05:11.280 --> 00:05:18.700 Sam Liebowitz | The Conscious Consultant: how we can in this section of the book I talk about. Really, the the judgment is really about us.
00:05:18.880 --> 00:05:29.129 Sam Liebowitz | The Conscious Consultant: You know, we tend to think judgment is about judging other people. It's about making somebody wrong. It's about oh, they they, you know, they're bad because they did this.
00:05:30.140 --> 00:05:31.060 Sam Liebowitz | The Conscious Consultant: and
00:05:31.230 --> 00:05:41.120 Sam Liebowitz | The Conscious Consultant: this is not to condone bad behavior. This is not to set something up, as you know, we just let everything be a free for all.
00:05:42.530 --> 00:05:50.500 Sam Liebowitz | The Conscious Consultant: But it's the idea that you know we've all made mistakes. We've all screwed up in one way or another.
00:05:51.890 --> 00:06:04.400 Sam Liebowitz | The Conscious Consultant: and when we recognize that we've done it ourselves, that perhaps we can be a little easier with other people. Perhaps we can
00:06:04.520 --> 00:06:10.010 Sam Liebowitz | The Conscious Consultant: see the bad behavior, but not make the person wrong for what they did.
00:06:10.810 --> 00:06:14.239 Sam Liebowitz | The Conscious Consultant: because so often when we
00:06:14.520 --> 00:06:24.449 Sam Liebowitz | The Conscious Consultant: a judge, someone, what we're doing is we're not condemning their behavior. We're condemning them as a human being, condemning them as an individual.
00:06:24.840 --> 00:06:29.750 Sam Liebowitz | The Conscious Consultant: And it's like they're all bad. They're demonic. And and it's so
00:06:29.950 --> 00:06:35.269 Sam Liebowitz | The Conscious Consultant: interesting how today I see it more than ever before in the media
00:06:36.190 --> 00:06:50.100 Sam Liebowitz | The Conscious Consultant: where it's like, if you have an argument with someone, or you believe something different than the other, one's completely wrong. and we don't stop to see their humanity and consider their point of view.
00:06:50.970 --> 00:07:03.580 Sam Liebowitz | The Conscious Consultant: And and it's not that again, that that maybe they think something you think is crazy. But does that mean that as a whole person they're crazy, or it's just, there's that one disagreement.
00:07:03.740 --> 00:07:18.090 Sam Liebowitz | The Conscious Consultant: and we continue to separate ourselves and separate ourselves and separate ourselves from our fellow human beings because we don't allow them to be human beings, which means we're fallible. We make mistakes. We screw up sometimes.
00:07:22.510 --> 00:07:24.650 Sam Liebowitz | The Conscious Consultant: and so does everyone else.
00:07:27.840 --> 00:07:37.729 Sam Liebowitz | The Conscious Consultant: Now look, this is not to say that we should give up our discernment, and that we shouldn't, you know, pay attention to when something doesn't feel right to us.
00:07:38.390 --> 00:07:39.769 Sam Liebowitz | The Conscious Consultant: Of course not.
00:07:42.060 --> 00:07:50.920 Sam Liebowitz | The Conscious Consultant: I just feel it's a little bit more about recognizing our own humanity so that we can recognize other people's humanity.
00:07:52.910 --> 00:08:00.340 Sam Liebowitz | The Conscious Consultant: and we can see the differences. But then we can also see how we're the same so that we can come together.
00:08:01.860 --> 00:08:07.180 Sam Liebowitz | The Conscious Consultant: Because if there's one big challenge in the world today.
00:08:08.320 --> 00:08:13.830 Sam Liebowitz | The Conscious Consultant: It's the separation we place upon everyone else in the world.
00:08:14.790 --> 00:08:22.360 Sam Liebowitz | The Conscious Consultant: And if we're truly going to thrive as a species and survive and
00:08:22.480 --> 00:08:31.999 Sam Liebowitz | The Conscious Consultant: make this world a better place that's not gonna happen by looking and constantly putting a magnifying glass on our differences.
00:08:33.230 --> 00:08:43.139 Sam Liebowitz | The Conscious Consultant: It's only gonna happen when we focus on our similarities, and how we can come together, and what we agree upon, and not what we disagree upon.
00:08:45.380 --> 00:08:47.280 Sam Liebowitz | The Conscious Consultant: That is the only way
00:08:47.650 --> 00:08:54.069 Sam Liebowitz | The Conscious Consultant: that we're going to get through the challenges that we face in the future challenges.
00:08:54.180 --> 00:08:58.070 Sam Liebowitz | The Conscious Consultant: There are many challenges facing humanity right now.
00:08:59.120 --> 00:09:09.720 Sam Liebowitz | The Conscious Consultant: Now, personally, I'm an optimist, and I like to believe that we will face them, and and we'll continue to move forward. But I can definitely see it's going to be a very bumpy ride in the process.
00:09:10.030 --> 00:09:13.609 Sam Liebowitz | The Conscious Consultant: And so if we want it to be a little bit better.
00:09:14.770 --> 00:09:21.179 Sam Liebowitz | The Conscious Consultant: focusing on how we're the same and not how we're different. We'll make all the difference in the world.
00:09:21.800 --> 00:09:33.089 Sam Liebowitz | The Conscious Consultant: So that's the section from my book called The Cure for Judgment, is owning our own humanity. That comes from my book Everyday Awakening,
00:09:33.090 --> 00:10:00.760 Sam Liebowitz | The Conscious Consultant: which you can. you are more powerful than you know which can find it all the major bookstores, and and if you go to Www. Dot everyday awakening book.com. They'll take you right to the Amazon listing. But if you're like me and you like supporting those small independent bookstores, please go visit your small, independent bookstore, ask them if they don't have it in stock to order Everyday Awakening by Sam Leib, which we're in major book book distributors, so any any bookstore can get it. So
00:10:00.760 --> 00:10:13.989 Sam Liebowitz | The Conscious Consultant: thank you so much. I appreciate your intelligence. And now it is my pleasure to welcome my guest to the show virtual event strategist, liam Ne Austin
00:10:14.140 --> 00:10:39.139 Sam Liebowitz | The Conscious Consultant: Liam's main passion is to help business owners create a lifestyle business, using his proven 7 step high ticket offer system to create predictable income freedom. He's a virtual event strategist, having launched over 15 virtual summits and online conferences and countless virtual events, hosting over 400 speakers while educating over a hundred 1,000 businesses
00:10:39.140 --> 00:10:52.429 owners through his programs. These guys no slouch. With all this experience, he's a specialist at making it easy for people to create their own online events and virtual conferences to grow their email list, their authority, their impact.
00:10:52.430 --> 00:10:57.220 Sam Liebowitz | The Conscious Consultant: and especially their revenue. Liam, welcome to the conscious consultant hour.
00:10:57.860 --> 00:11:15.440 Sam Liebowitz | The Conscious Consultant: You're welcome. You're welcome. I I I've been following your work for a while, and have, having done some virtual online courses and things. It seems like it might be a good idea to have you come on and and help educate people about this, because
00:11:15.440 --> 00:11:33.649 Sam Liebowitz | The Conscious Consultant: we are going towards a more virtual world, aren't we? I mean, even though you know, people say the pandemic's over. Things are opening up, but much more. But still virtual events and doing things virtually. There's so much opportunity with it. It it it's not something that's going away, is it?
00:11:35.510 --> 00:11:57.559 Liam Austin: No, definitely, not, I mean, I'm just like that. That's like kind of like release from me, because there is so much going on. It's like, Where do I start? It's a very interesting time to be a business owner, to be a small business solo premier, consultant coach, like the the cost of entry into
00:11:57.780 --> 00:12:20.380 Liam Austin: creating a business now is reduced to dramatically to get the word out about what you do. Your expertise, Again dropped dramatically in the in terms of costs of doing that. But the the the reach you can get is increased incredibly. so yeah, it's just really an exciting time to be
00:12:20.430 --> 00:12:33.970 Liam Austin: an entrepreneur, a consultant, a a coach. Someone who wants to go out there and make a difference have an impact in the world.
00:12:34.510 --> 00:12:45.330 Sam Liebowitz | The Conscious Consultant: What was it that got you into virtual events, because you've been doing this for a while, you you haven't just been doing this since the pandemic. What was it that really.
00:12:45.630 --> 00:12:54.209 Sam Liebowitz | The Conscious Consultant: when you've like first came across the idea like, what was it about it that really drove you to say, oh, I really want to focus on this.
00:12:54.850 --> 00:13:18.730 Liam Austin: well, you know, you talking about virtual and online the the reach that it has. So being able to impact people internationally around the world. But like you can tell by my accent if you're listening in. I'm on Australian but most of our clients are in the Us. in Canada the Uk. They are spread out across the world. I'm actually living in Europe
00:13:18.730 --> 00:13:24.940 Liam Austin: right now. And the reason why we really first started the business was Australia.
00:13:25.050 --> 00:13:39.689 Liam Austin: even though it's an It's a really big country. It's still an island where we're very far away from. the rest of the world. All the different cultures, languages and all this expertise was kind of like spread across oceans. And so
00:13:39.720 --> 00:13:42.930 Liam Austin: I wanted to tap into learning from
00:13:42.990 --> 00:14:00.359 Liam Austin: experts around the world, and bring them all together under one the roof like a virtual roof by creating this event. And so we're able to just bring in together all these experts to speak on one topic across
00:14:00.390 --> 00:14:05.100 Liam Austin: one specific timeframe and impact people
00:14:05.410 --> 00:14:34.240 Liam Austin: from around the world. They could tune in from wherever they may be, as long as they had an Internet connection and same thing for those experts, they could share their their wisdom. they could reach new audiences. in a simple, really cost, effective way, and that that power being Australian, so far away from, you know all these experts, all these people that we could make an impact on was the the motivated, the drive. because, you know.
00:14:34.490 --> 00:14:44.210 Liam Austin: being so far away myself, I knew the possibilities, the opportunities that were in front of us if we could reach an international audience.
00:14:44.210 --> 00:15:09.209 Sam Liebowitz | The Conscious Consultant: Yeah, wonderful wonderful. And I have to say, you know Ozzy's always hold a dear place in my heart. because the founder of talk radio data Nyc. Giorgio Ripetti came from Sydney, Australia. And he's now known as Pante. He's a Buddhist monk, and and he's somewhere in Southeast Asia, meditating, I'm sure. But so Australians are.
00:15:09.210 --> 00:15:28.479 Sam Liebowitz | The Conscious Consultant: I always have a special place, and it was actually before the pandemic was the last big trip me my wife took in the December of 2,019 we were in Sydney Karen's Melbourne and all around on the east coast of Australia really loved it there.
00:15:29.010 --> 00:15:52.070 Sam Liebowitz | The Conscious Consultant: It's a beautiful country, beautiful place, beautiful people. And yeah, we welcome visitors and travelers for sure. Absolutely absolutely. Okay. So we're going to take our first break of the show. So when we come back I I would like to just start with some of the basics of you know who it is, is doing a a virtual event, good for and and like. How
00:15:52.070 --> 00:16:03.519 Sam Liebowitz | The Conscious Consultant: how can they? Somebody who who knows nothing about any of this stuff sort of get started and and and what we and what they should keep in mind to help them to be as effective as possible. Okay, Liam.
00:16:04.040 --> 00:16:23.509 Liam Austin: yeah, we can cover all of that. and you're happy to answer any questions because we've been doing this for a while for ourselves and for hundreds of clients to. Yes, yes, absolutely all right. So everyone, please stay tuned. You're listening to the conscious consult now are awakening humanity, and we'll be right back with our guest, Liam Austin in just a moment.
00:16:26.860 --> 00:16:46.339 Are you a business owner? Do you want to be a business owner? Do you work with business owners? Hi! I'm Steven. Fry your small and medium-sized business, or Smb. Guy, and I'm the host of the new show. Always Friday, while I love to have fun on my show. We take those Friday feelings of freedom and clarity to discuss popular topics on the minds of SMS today.
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00:16:55.120 --> 00:17:25.429 Are you a conscious co-creator? Are you on a quest to raise your vibration and your consciousness? I'm Sam Leibowitz, your conscious consultant, and on my show, the conscious consultant hour awakening humanity, we will touch upon all these topics and more. Listen! Live at our new time on Thursdays, at 12 noon Eastern time. That's the conscious consultant hour awakening humanity. Thursday's 12 noon on talk, radio, Nyc.
00:17:30.660 --> 00:17:58.969 Are you on edge, hey? We live in challenging edgy time. So let's lean in. I'm Sandra Bardman, the host of the edge of every day which airs each Monday at 7 P. M. Eastern time on talk, radio, and Nyc tune in. Live with me and my friends and colleagues as we share stories of perspectives about pushing boundaries and exploring our rough edges. That's the edge of every day on Mondays, at 7 P. M. Eastern time on top radio. And Nyc
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00:18:02.450 --> 00:18:07.620 you're listening to talk radio Nyc. Uplift, educate in power
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00:18:40.380 --> 00:18:54.120 Sam Liebowitz | The Conscious Consultant: and welcome back to the conscious. Consult now awakening humanity. We do this every Thursday 12 noon to one P. M. Eastern time right here on talk radio, Dot, Nyc and all across the social media channels, and you can always hear us
00:18:54.120 --> 00:19:13.589 Sam Liebowitz | The Conscious Consultant: on Kmt and Palm Springs, California, on Wednesdays at 10 Am. we're speaking this hour with Liam Austin, who is in a virtual event strategist. So, Liam, we we we talked a little bit about. You know why you're so passionate about virtual events. So if I'm a listener and I'm like I I
00:19:13.590 --> 00:19:29.380 Sam Liebowitz | The Conscious Consultant: I I don't know anything about this. W. What would you say is like, what should be the first things I should be thinking of if I think like, I have something to say, and I would like to start doing some kind of a virtual event.
00:19:30.550 --> 00:19:51.789 Liam Austin: Yeah. Great. So what? What? What type of people should be doing? Doing virtual events typically the the way that we do our events. And I'm talking about workshops, seminars, boot camps, summits anything from a short 30 min kind of presentation up to a multi day event.
00:19:51.790 --> 00:20:12.070 Liam Austin: typically, it's someone who wants to be known as the go to expert in their niche. So if you want to be seen as the authority, the number one choice showcase your expertise to your market. to your industry, then virtual events are a great way to do that
00:20:12.270 --> 00:20:24.459 Liam Austin: education training showcasing what you do. So coaches, consultants This works really really well for speakers, authors,
00:20:24.730 --> 00:20:47.179 Liam Austin: but really podcast is like, Youtube is anyone who wants to be seen as, yeah, that that number one choice that go to expert, the authority or just to level up your authority in your market, so people can, you know, come to you rather than going out there and selling and pitching. You want to attract the right people because people are in you. They're hearing you
00:20:47.180 --> 00:20:58.400 Liam Austin: they loving what you're doing. And they want. They want more of you. So they're coming to speak to you about becoming becoming a client to spend more time with you, and they're asking, you know what it might be
00:20:58.400 --> 00:21:01.049 Liam Austin: what it might look like to work with you.
00:21:01.710 --> 00:21:02.949 Sam Liebowitz | The Conscious Consultant: Cool, cool.
00:21:03.020 --> 00:21:04.139 Liam Austin: So yeah.
00:21:04.230 --> 00:21:23.400 Sam Liebowitz | The Conscious Consultant: so so let's just I I I would just want to pick something that we can, you know, drill down on a little bit, because, like, I know, like some of my listeners are like life coaches right? And they work with people, and and they the maybe they they're starting to build their practice. Maybe they already have, you know, several clients.
00:21:23.420 --> 00:21:38.510 Sam Liebowitz | The Conscious Consultant: So let's just assume I'm a life coach, and I want to build up my authority just like you said, I want to build up my visibility. So so what are some of the first things I should be thinking about in terms of putting on a virtual event
00:21:39.950 --> 00:22:01.540 Liam Austin: So I think it's the goal, like, what do you want to achieve? What's the end goal? The results the ultimate outcome that you want to achieve. and from most of our audience, it's like, Well, I want to get more clients right. And there's several benefits, right for for running one of these types of events, it's definitely getting more clients and and revenue income coming in.
00:22:01.540 --> 00:22:18.330 Liam Austin: It's the authority increase in your expertise so you can be seen as a go to expert like your visibility is is awesome the impact that you can have in your marketplace. if you're running a like, this will be a free event, for example, trying to get as much impact as possible
00:22:18.330 --> 00:22:28.730 Liam Austin: and then the audience just building up your email list or your following like, what do you want to do across kind of those 4 areas?
00:22:28.870 --> 00:22:57.560 Liam Austin: And there's a fifth area, which is like connecting with other influences other experts in your marketing, your niche for for partnering for referrals, that kind of thing. So those those 5 top benefits that we see as the the big benefits of these virtual events just looking at. Well, what are the number one goals? Where do they rank? Or do you know what? I just want more visibility? I want to increase my reach. Okay, great. Then we might be looking at a different event for you.
00:22:57.560 --> 00:23:21.109 Liam Austin: if this is like an and especially since we're we're talking about. Well, what type of an event? Typically the people asking that question first time is when it comes to running a virtual event for the first time. So in that case I'd recommend what we call our quick workshop win. So it's a it's a 90 min workshop where you actually
00:23:21.110 --> 00:23:42.530 Liam Austin: give the attendees to participants in your workshop a a quick win. So they walk away from your workshop, having actually achieved the result and doesn't matter how small it is, it should be a quick win, right? So a small result they walk away with, and once they've achieved that result. you differentiate yourself from all the other
00:23:42.550 --> 00:23:54.189 Liam Austin: trainings or presentations, webinars, they may be attending where people are giving information about what's what's possible. and showing you. Okay, well.
00:23:54.330 --> 00:24:14.030 Liam Austin: this is this is the information on how you can possibly get Xy z whereas the approach with the quick workshop win is, it's not just information. It's actually a workshop where they they're doing work. They're implementing. And they're getting a result like, it's no longer a promise
00:24:14.070 --> 00:24:16.700 Liam Austin: of a result that may
00:24:16.870 --> 00:24:37.520 Liam Austin: be an outcome for you. But you've actually achieved the results. So the difference there is that you've just now allowed yourself to stand out from the marketplace as someone who not just promises things, but actually delivers in a very simple way, right like it's a 90 min workshop. And you've managed to get a results so
00:24:37.610 --> 00:24:56.909 Liam Austin: ideally we can talk a bit more about what kind of results can we deliver, like ideally, the the bigger result we can deliver for for like 80 90%, 100% of the audience the better, because if they can see, wow! Imagine, like, like, we just achieved this result in 90 min with Sam like, if
00:24:56.920 --> 00:25:04.090 Liam Austin: if we could spend 6 months or a year with with Sam. Imagine the kind of
00:25:04.350 --> 00:25:12.699 Liam Austin: results we could get. Then all the other quick wins we could achieve, or the bigger the impacts that we could achieve together. And that's
00:25:12.880 --> 00:25:22.970 Liam Austin: a big differentiator when someone is maybe selecting who they want to have help them. The kind of path they want to follow when they've
00:25:23.370 --> 00:25:46.660 Liam Austin: proven that this person gets a result for them. They did in a quick, simple, easy way and they spent some time with them, and they they know, like and trust them. Now it's so much easier to have a conversation to enroll them into your your next step, your your other bigger coaching programs, your consulting services than it is trying to get someone on a call who's only just
00:25:55.870 --> 00:26:19.169 Sam Liebowitz | The Conscious Consultant: and just by helping them to get a result. You're building your authority because now they've experienced you, they've experienced your magic or what you're really good at. And now that they've experienced you. Now they're more likely to like. Buy the next thing from you, take it to the next level work with you in a in a deeper way.
00:26:19.540 --> 00:26:23.909 Liam Austin: And that. And that is the magic like, if people can walk away with the result.
00:26:24.150 --> 00:26:30.030 Liam Austin: they're gonna they're gonna want more results. That's what people want. Right? They they want to.
00:26:30.770 --> 00:26:40.450 Liam Austin: They have goal. They have some kind of dream that they want to achieve for themselves. they want support. If we're talking about live coaches with with their life.
00:26:40.450 --> 00:27:05.129 Liam Austin: whatever that may be. This is maybe very broad there. But if we can get them just one small change. They can help them something. They've been really struggling with a really strong pain. And you've eliminated that for them. They're going to be so much more confident that you are going to be able to help them with all these other issues, or are problems that they may be coming across in in their journey. So yeah, absolutely. It. It works really well to just differentiate you from all
00:27:05.130 --> 00:27:29.780 Sam Liebowitz | The Conscious Consultant: all the other information that's out there. And we are. We're overloaded with information even more so now than ever. And it's getting more and more crowded. That information space. Yeah, absolutely. Absolutely. No. Now, if I'm a if I'm a coach and I'm I'm not brand new, but relatively new. And I might say, Okay, I'd love to put on a workshop. But I don't have that much of a mailing list.
00:27:29.870 --> 00:27:33.669 Sam Liebowitz | The Conscious Consultant: How do I get people to actually show up to the workshop?
00:27:34.330 --> 00:27:40.370 Liam Austin: Yeah, great. So typically what we like to do is look for
00:27:41.100 --> 00:28:05.439 Liam Austin: visibility. how do we? How do we get more reach? How do we grow our audience from scratch who's gonna even? Listen to me because I'm just starting out. I'm a nobody right? And that's typically how people feeling they're feeling like it. Bit of imposter syndrome So a great way to overcome that, and a great way to move these people who not just a signing up for your workshop, but
00:28:05.490 --> 00:28:28.819 Liam Austin: becoming clients of yours is to get a trusted person in their sphere to recommend you to them. Right? Everyone loves referrals as a small business. We love referrals because we know that they're coming, and they've been recommended to us by someone that they trust. And it's more likely to result in in a sale in a client.
00:28:28.820 --> 00:28:57.869 Liam Austin: So where do we go about finding these these referrals? we need to identify influences, other experts, industry experts in your market that already have your ideal client and see how we can. We can partner with them how we can tap into to their existing audience their customer, base and typically, it's, it's via what we're talking about already virtual events, right? So they may have
00:28:57.890 --> 00:29:04.850 Liam Austin: podcast, they may have a Youtube show or a tik tok channel, whatever it may be.
00:29:05.190 --> 00:29:19.799 Liam Austin: get visibility via their network via their platform, whatever that may be. Showcase your expertise through that platform and invite them to to your workshop or to to spend more time with you.
00:29:20.260 --> 00:29:25.169 Sam Liebowitz | The Conscious Consultant: Right? Right? Yeah, it it. It's all about the relationship, isn't it?
00:29:26.090 --> 00:29:39.440 Liam Austin: It just makes things so much easier, right? Especially when you know, like coming up into a world of AI, and it's like, there's these deep fakes like, what's real? Are we talking to a bot? Is it a human? And so personal relationships
00:29:39.440 --> 00:30:04.280 Liam Austin: referrals are gonna become even more important, like, we already know how important they are for a small business. people trust referrals more than any other source of lead. Currently, imagine how that's gonna increase into the future. And referrals actually spend more. I think there's a study that shows they spend 16% more than any other source of traffic or lead that would come into your business. So
00:30:04.530 --> 00:30:31.610 Liam Austin: yeah, go after this free traffic source. Because, yeah, it's free. You don't have to pay to get in front of other people's audiences. I mean, there are ways that you can pay like paid advertising or sponsorships to get in front of other people's audiences. But there's other ways to do deals to speak on other people's shows to showcase your expertise, to give as much as you can. and yeah, you can definitely get that
00:30:31.610 --> 00:30:58.469 Liam Austin: again, authority, which is what we want to be able to not just grow an email list or an audience, but an audience of people who trust you and the right fit to becoming a client. Wonderful, wonderful. Okay. It's time for us to take our next break when we come back. I'd like to dive in to like what the next step would be like. Now I've I've done an event or 2. I've built some authority, you know. Where do we take it from there. Okay, Liam
00:30:58.910 --> 00:30:59.910 Liam Austin: sounds great
00:30:59.930 --> 00:31:27.960 Sam Liebowitz | The Conscious Consultant: awesome. So everyone, please stay tuned. You're listening to the conscious consult now, or awakening humanity, and don't forget, you know, on the live streams. If you have questions for Liam or myself, with your on Facebook or or Youtube, just to put it into the chat while we're live, and we'll get to your questions and comments. Of course. Loyal listener Patty, I can always count on Paddy sharing and and listening in on the the live stream. So everyone, please stay tuned. We'll be right back
00:31:27.960 --> 00:31:30.600 Sam Liebowitz | The Conscious Consultant: with Liam Austin in just a moment.
00:31:32.590 --> 00:31:46.400 Passionate about the conversation around racism. Hi, I'm Reverend Dr. Tlc. Host of the Dismantled Racism Show, which airs every Thursday at 11 A. M. Eastern on talk radio dot Nyc.
00:31:46.460 --> 00:31:58.940 Join me and my amazing guest as we discussed ways to uncover dismantle and eradicate racism. That's Thursdays. At 110'clock A. M. On talk radio and Nyc.
00:32:02.600 --> 00:32:29.649 In a post- movement world. You may have many unanswered questions regarding your health. Are you looking to live a healthier lifestyle? Do you have a desire to learn more about mental health and enhance your quality of life? Or do you just want to participate in self-understanding and awareness? I'm Frank R. Harrison, host of Frank about health, and each Thursday I will tackle these questions and work to enlighten you. Tune in every Thursday 5 P. M. On talk radio and Nyc. And I will be frank about help to advocate for all of us
00:32:34.790 --> 00:32:58.550 everybody. It's Tommy Deed and non-profit sector Connector coming at you from my attic each week here on talk radio and Ny Z. I host the program for the lab of main focus. Nonprofits impact us each and every day. And it's my focus to help them amplify their message and tell their story. Listen. Each week at 10 A. M. Eastern standard time until 11 A. M. Is from standard time right here on talk radio and Nyc.
00:32:59.940 --> 00:33:09.250 you're listening to talk radio and Yc, at Www. Talk radio and live C, now broadcasting 24 h a day.
00:33:20.450 --> 00:33:22.040 you
00:33:35.180 --> 00:33:50.739 Sam Liebowitz | The Conscious Consultant: and welcome back to the conscious consult now awakening humanity. Okay, Liam. So we we've taken our audience through. Like, if you're just getting started, why, using a virtual event is so good how to start when you don't feel you have much of a list yet.
00:33:51.060 --> 00:34:04.430 Sam Liebowitz | The Conscious Consultant: Let's say we. We've done that. We. We've done some webinars. We've done some workshops. We've got a little bit under our belt. Wh? What's the next thing we should do to to to start to increase our game, so to speak.
00:34:05.250 --> 00:34:24.179 Liam Austin: Yeah. So we're we're getting on shows. we're leveraging other people's audiences, and their trust is being transferred across to us because we have maybe maybe brand new in the marketplace. Or you know, this works for someone who's experienced as well you want to be
00:34:24.179 --> 00:34:40.840 Liam Austin: top of mind. So this is a great strategy for you. You've got the traffic coming into your workshop. people are attending your workshop. You're running it live, you just using. Say, zoom we've been using zoom since 2,015 for our audience for our events, and it works great
00:34:40.900 --> 00:34:43.919 but there's plenty of other platforms that you can use for this.
00:34:44.070 --> 00:34:51.630 Liam Austin: people are attending your workshop. They're participating. And maybe when you first start, 60% of them are getting the quick win
00:34:51.650 --> 00:35:21.420 Liam Austin: you do it a second, the third time, a fourth time, and it moves from 60, 70% to 90% to. Maybe 100% of people are actually getting the quick win. They're getting the result that they came to the workshop for And this is the Magic. Remember, we talked about before getting them. Result is so important. and as we do the workshop a second, third, fourth time, it doesn't time a few dozen times each time we're improving. Right? We we're getting feedback from the audience, like.
00:35:21.420 --> 00:35:35.619 Liam Austin: okay, well, why weren't you able to achieve the result like what was holding you back? What were you struggles? How could I have been more clear? What could we do to make this quicker, simpler, easier for you. Maybe you need to even change the results or the promise of the results.
00:35:35.620 --> 00:35:57.749 Liam Austin: but we are improving right? We're getting better and better, and as more and more people are getting the quick win. These people have achieved a result with you. They're now wanting more results. And you've proven to them that you are the person that can actually achieve results for them in a quick, simple, easy way that they found was really enjoyable. So naturally.
00:35:57.810 --> 00:36:15.479 Liam Austin: they're coming to you asking, Well, how do we get more results? How do we work together? Further, to get even bigger impacts and and bigger results? So that's when, really, the next step happens. there's no pitching. There's no salesy things happening right there already. 50 60% sold
00:36:15.610 --> 00:36:23.080 Liam Austin: by the time you have this conversation because of that magic. You've already got a result for them. So
00:36:23.640 --> 00:36:34.760 Liam Austin: you just invite them onto a a call. Yeah, book, a call in my calendar, a time that suits you. Let's discuss, how we can get you more results bigger results.
00:36:34.820 --> 00:36:53.740 Liam Austin: And you jump on that call, and you have your consultation your conversation about well, how can we get these these bigger results? What is going to be? Look like to to work together? the investment in that, and the type of results that you could achieve together, and essentially
00:36:53.750 --> 00:37:10.559 Liam Austin: on that call. If you've done your job right, if they've got the the quick win and the the workshop. Quick win result aligns really well with your program. Your next offer that next natural step for them. Then it's gonna be
00:37:10.920 --> 00:37:18.959 Liam Austin: a lot easier to enroll them and to close the deal into your one-on-one or your your group programs.
00:37:20.220 --> 00:37:28.800 Sam Liebowitz | The Conscious Consultant: Right? Right? So again, it's it's throughout the process. You're building the relationship. You're building the trust. They've gotten some results.
00:37:28.850 --> 00:37:45.149 Sam Liebowitz | The Conscious Consultant: And then the idea is to kind of feed them from. It's almost like you're using the virtual event like a giant funnel. Right? So people coming to the event, they're getting to know, like and trust you, not everybody who comes to the event. Let's be honest. Not everyone who's come is gonna work with you.
00:37:45.150 --> 00:38:12.269 Sam Liebowitz | The Conscious Consultant: But those people who really resonate with you, who align with you, you know, with your authenticity, with your value, with the service you're providing. Some percentage of them are going to say, Okay, I want to work with you more. I've gotten some results. I want to do more. And so you need to have that sort of higher end, either a one on one or a higher end group program that then that would be the next step that they would go to.
00:38:12.770 --> 00:38:20.590 Liam Austin: Yeah. And that's exactly what happens. And with the with the workshop. It gives you testimonials
00:38:20.720 --> 00:38:39.409 Liam Austin: like, if you are just starting out, or you want more testimonials, more credibility. You know we've been talking about how virtual events increase your your authority, your expertise. You become known as an expert because well, it's been verified like, look at all these results. Look at all these testimonials from people that got a result from working with me.
00:38:39.550 --> 00:38:52.540 Liam Austin: Alright. So you've got all these testimonials from your workshop. It was just a 90 min workshop where you delivered this quick, when And suddenly you've got all these testimonials from people, and they they're growing all the time, and yes, certainly
00:38:52.910 --> 00:39:01.229 Liam Austin: you may, they may not become a client, but I'm sure they'd be very happy to give you the testimonial if they get the result and refer
00:39:01.390 --> 00:39:08.450 Liam Austin: others, so others that may be better suited to becoming a client of yours. So you've created this
00:39:08.560 --> 00:39:22.450 Liam Austin: group of raving fans, people who have got results from you. Who Yet likely to become a client likely to refer others, and certainly more more likely to give you a testimonial to
00:39:22.530 --> 00:39:44.880 Sam Liebowitz | The Conscious Consultant: right. Right. So so, Liam, you've worked with over a hundred 1,000 business owners in the time that you've been doing this. What over the years do you find are like the biggest stumbling blocks for people when they when they start to do this, and they're trying to build it and and work with virtual events. What have you seen have been with things that have been the the biggest challenge for people to get past?
00:39:45.860 --> 00:40:04.889 Liam Austin: typically, it's like perfectionism trying to make that very first event. Perfect and let me tell you, it's not going to be right like. That's why we've already talked about like you do it once, and you get feedback, and then do you know what? It might have been? Completely the wrong thing?
00:40:04.920 --> 00:40:18.039 Liam Austin: And you've spent all this time thinking about it, procrastinating, not doing anything about it, and as soon as you go live the feedback is that you know what I'm not really interested. This isn't what I I want to do, and you might even
00:40:18.040 --> 00:40:45.549 Liam Austin: be saying that as well like, you know what this doesn't feel right for me, either. So just go out there and run this 90 min workshop like it is just 90 min of content. And it's even less than that, really, because to break it down a little bit further and to simplify it, there's various ways of doing this, but to simplify it for you there's a quick win. There's a promise of a result and then let's just take 3 steps to get there. So the first 30 min, let's
00:40:45.910 --> 00:40:54.089 Liam Austin: complete step one. Everyone reached step one great. Let's move on to step 2, and we spend another 30 min helping people achieve
00:40:54.140 --> 00:41:12.309 Liam Austin: that step. So it's not just teaching. It's not content where we're fielding questions. We're helping people move along. And then, okay, everyone finished the second step. This move to the third step and that third step. Once that's completed in that final 30 min. They everyone should have achieved that quick when
00:41:12.560 --> 00:41:35.830 Liam Austin: So it means that you don't have to spend a lot of time on the content. It might be just okay. 5 min. This is what you guys need to do, and then 25 min to ask me questions to take action to implement. Everyone's done it great. We can move on to the next 30 min section. So creating the content shouldn't take much time at all. Right. So let's consider
00:41:35.830 --> 00:41:47.550 Liam Austin: the contents completed. You should be able to do the content in a couple of hours. Right? it's a quick win. It's something that you feel really great and confident you can help people achieve. Now let's spend
00:41:47.580 --> 00:41:50.940 Liam Austin: the next 7 days promoting this thing.
00:41:51.050 --> 00:42:13.579 Liam Austin: Let's promote it out as we talked about via shows other people's networks and audiences. Let's post on social media into the communities and groups and networks that we're a part of, and spend our time marketing this event to get bums on sites, people to actually attend your workshop and then deliver it
00:42:13.880 --> 00:42:16.390 Liam Austin: within 7 days. Right? So from now.
00:42:16.470 --> 00:42:33.220 Liam Austin: in 7 days time, you can be running your first virtual workshop in just 90 min, even if there is like 1, 2, 3, or a half dozen a dozen people there. It doesn't matter. Get their feedback, listen to them and improve it, and do it the next week do it every week.
00:42:33.300 --> 00:42:37.810 Liam Austin: right? And each time it's going to get better and better, you're going to get
00:42:37.810 --> 00:43:03.700 Liam Austin: more information from people telling you what's working. What's not? You're gonna get information back from your marketing. Well, where are people coming from? Where are they signing up from what's working right? So you can spend more time on things that are working versus the one that's not like don't play a guessing game here. And I think, yeah, that's what people are making the mistake of. They spend just too much time trying to create the perfect event, the perfect content, the perfect workshop.
00:43:03.700 --> 00:43:10.829 Liam Austin: the perfect marketing campaign, when you should just get started. Test, tweak, iterate, and just learn from you mistakes
00:43:10.830 --> 00:43:18.269 Sam Liebowitz | The Conscious Consultant: right? Right? One of my friends likes to say rinse and repeat, but it's it's it's really, it's just do something.
00:43:18.270 --> 00:43:41.720 Sam Liebowitz | The Conscious Consultant: Don't worry about it being perfect, because it's never going to be perfect. Do something, see what your results are, and then change it a little bit, and then see if the change gives you a better result or not. And if it doesn't, that's great information to know, then your original thing was more on the mark. But don't be afraid to sort of test something new, a different message, a different graphic, a different way of doing things.
00:43:41.730 --> 00:44:05.079 Sam Liebowitz | The Conscious Consultant: And just, you know you have not not a dozen different ideas you're testing but 2 or 3, and see which one really yields you the results. And I think that's and it and I guess it call comes down to knowing your numbers, doesn't it? I mean, in the end it's like knowing. You know how many people show up when you do one thing versus how many people show up when you do another thing
00:44:05.300 --> 00:44:17.739 Sam Liebowitz | The Conscious Consultant: of the people who show up how many people actually sign up for your next level thing? It's knowing those numbers is so key, isn't it? Because those numbers give you such rich information about what to do.
00:44:18.690 --> 00:44:25.989 Liam Austin: absolutely like looking at your numbers, really understanding. Well, this person came to my workshop and became a client.
00:44:26.470 --> 00:44:34.930 Liam Austin: awesome like? Where did they come from? What was the source of that traffic? Was it a referral? Was it a post I did on social media? What was it that worked. And as we get
00:44:34.930 --> 00:44:56.970 Liam Austin: do more workshops and we get more clients, we can start to see a trend right? We want to spend more time on things that are working for us. I think it's just it's working smarter, not harder, right? Exactly. Exactly. Okay. It. It's time for us to take our our last break of the show. When we come back I want to go a little bit deeper into something you touched upon before.
00:44:57.430 --> 00:45:16.620 Sam Liebowitz | The Conscious Consultant: which is the advanced technologies that are coming out now, like, what is the difference about doing virtual events in the age of AI and Chat Gpt. And now that information is is getting easier and easier to access. What kinds of things do people have to think about to really distinguish themselves? Okay.
00:45:16.900 --> 00:45:40.980 Liam Austin: sounds amazing. And I've got some good thoughts on that wonderful, wonderful. I love talking about this stuff. So everyone, please stay tuned. You're listening to the conscious consult now are awakening humanity. We do this every Thursday 12 noon to one pm. Eastern time right here and talk radio, dot Nyc and all over social media. By the way. If you haven't subscribed to our Youtube channel yet, please subscribe to our Youtube channel. It's youtube.com slash
00:45:40.980 --> 00:45:55.260 Sam Liebowitz | The Conscious Consultant: talking alternative because we're talking alternative broadcasting and as well as our Facebook page facebook.com slash talk radio, Nyc, and we will be right back to wrap this all up with Liam Austin in just a moment.
00:45:58.390 --> 00:46:22.180 Everybody. It's Tommy Dee, the non-profit sector Connector, coming at you from my attic each week here on talk. Radio and Nyc. I hosted program for the lab of game focus non-profits in cocktails each and every day, and it's my focus to help them amplify their message and tell their story. Listen. Each week at 10 A. M. Eastern standard time until 11 A. M. Is from standard time. Right here on talk radio dot. Nyc.
00:46:24.230 --> 00:46:51.270 get up towards Kuwait. You may have many unanswered questions regarding your health. Are you looking to live a healthier lifestyle? Do you have a desire to learn more about mental health and enhance your quality of life? Or do you just want to participate in self-understanding and awareness? I'm Frank R. Harrison, host of frank about health, and each Thursday I will tackle these questions and work to enlighten you. Tune in every day at 5 0 P. M. On talk radio, Nyc. And I will be frank about help to advocate for all of us.
00:46:54.680 --> 00:47:24.979 Are you a conscious co-creator? Are you on a quest to raise your vibration and your consciousness. I'm Sam Libelich, your conscious consultant, and on my show, the conscious consultant hour awakening humanity, we will touch upon all these topics and more listen. Live at our new time on Thursdays, at 12 noon Eastern time. That's the conscious consultant hour awakening humanity. Thursday's 12 noon on talk, radio. Nyc.
00:47:29.320 --> 00:47:38.509 you're listening to talk radio and Yc, at Www. Talk radio and Yc, now broadcasting 24 h a day.
00:47:48.560 --> 00:47:50.120 you
00:48:02.860 --> 00:48:30.679 Sam Liebowitz | The Conscious Consultant: and welcome back. So, Liam, you you mentioned before about, you know, we're we're living in a very high technological age, you know. Chat Gpt is all the rage people have access to information more than they've ever had before. What impact does that have on doing virtual events? And what should people keep in mind in terms of the future, and where things are going to kind of make sure that we stay relevant.
00:48:31.700 --> 00:48:42.160 Liam Austin: Yeah. Relevancy, I think, is key and not just the relevancy, but but trust as well, because the information that's you know, coming
00:48:42.570 --> 00:48:47.499 Liam Austin: that we're we're receiving all the time. This comes from various sources and
00:48:47.610 --> 00:49:01.850 Liam Austin: more and more. So I think it like trustworthy sources of information, are going to be vital for the the consumer for the the business, because, there's gonna be
00:49:02.050 --> 00:49:06.059 Liam Austin: information coming from loads of different directions, some that will be
00:49:06.260 --> 00:49:22.049 Liam Austin: true and correct and others that won't be like we're already seeing, like some ais that believe they're they're correct when, in fact, the information they're providing is incorrect. So we, we're gonna be
00:49:22.050 --> 00:49:39.529 Liam Austin: looking consumers are going to be looking towards brands personal brands to see information that they trust. And they're going to be following. you know, a select a group of of people or personal brands brands more closely and kind of
00:49:39.860 --> 00:49:54.729 Liam Austin: ignoring the rest of the noise. So you know, we we've touched on it already. Relationships super super key in. I think the future of a business for our expertise educational based businesses.
00:49:55.010 --> 00:50:12.269 Liam Austin: So how do we? How do we build those brands? And I think it's it's again. It's it's nothing new in terms of what we we've been doing in our business, what we've been teaching for years, but getting referrals from existing trusted sources so much easier than to to
00:50:12.410 --> 00:50:19.719 Liam Austin: move into someone's world and have that that no like and trust factor because it's been referred
00:50:20.070 --> 00:50:32.980 Liam Austin: and then showcasing your expertise to really solidify that trust, and confirm to them that they've made the right right choice. And this is a trusted channel, or a trusted brand for that person.
00:50:33.120 --> 00:50:43.480 Liam Austin: Now. Knowing all of that, knowing that we need to elevate our authority, elevate our visibility and our trustworthiness.
00:50:43.480 --> 00:51:06.109 Liam Austin: by by providing high quality information, by giving people results, by getting testimonials, by proving that. you know what we what we're teaching works. And it'll help you get the results, help you achieve your goals and eliminate those pains in your life. having that that trust, that credibility is going to be so crucial moving forward so
00:51:06.110 --> 00:51:19.300 Liam Austin: knowing that I think we can move off comfortably in that direction, and happy to kind of answer any questions about that. But the other thing I just wanted to touch on is how to leverage AI to create better
00:51:19.350 --> 00:51:30.719 Liam Austin: workshops. Better events we can do this in several ways. Via, looking at our copy, we kind of talked about iterating, tweaking, and changing our copy, and the wordings that we use
00:51:30.730 --> 00:51:52.730 Liam Austin: But all the way through to actually coming up with the the topic for the workshop. How do we deliver this? This quick win? What should our quick win be? what are the steps to actually achieve it? If we had to take 3 steps in just 90 min, how would we achieve this result? and we can ask, you know, AI to give us
00:51:53.000 --> 00:52:22.409 Liam Austin: their structure, their outline for creating this. And then we can, you know, fill in the gaps by using our own expertise to come up with workshops. I mean, as I said, the content should be done really quickly, anyway, and it can be done super quick! by AI now, and it can give you feedback on well, which one should I maybe choose? What would you suggest I start with. If this is the type of result I want to get. just making sure we're feeding it. The the right information.
00:52:22.410 --> 00:52:23.410 Liam Austin: because
00:52:23.480 --> 00:52:43.120 Liam Austin: yes, it can. take in the wrong information, it can provide the wrong information. So we need to still be conscious about. Is this the right choice for us? We still need to be a little bit savvy, but it can help accelerate our ability to go to market our ability to promote and get bombs on seats to our events.
00:52:43.490 --> 00:53:08.290 Sam Liebowitz | The Conscious Consultant: Yeah, I've I've seen people use AI right for for the content structure, for for helping to to, you know, fill out the content, but also in terms of like promoting the event of like, you know, coming up with a a content marketing strategy for getting the word out there that that's a key word, rich and and can really
00:53:08.480 --> 00:53:19.649 Sam Liebowitz | The Conscious Consultant: pierced through the noise on social media. And so many people are are really starting to get in starting to use it. Now that if we're not using it, we're almost at a disadvantage, aren't we?
00:53:19.970 --> 00:53:35.200 Liam Austin: Yeah, certainly. And the thing is like if you if you run your workshop for the first time, even if even if no one's there like, I've had people run their workshop. It was a paid workshop. They had a few customers, pay them $50 a hundred dollars, whatever it was to attend the workshop
00:53:35.350 --> 00:53:58.800 Liam Austin: but they couldn't attend. So they decided to just give the recording to them. And that's what actually they preferred. So they ran the workshop and they did it as a recording. You can then take that recording and ask AI to break it down into a snippets to previews, to promotional material for images plus reels and videos.
00:53:59.230 --> 00:54:25.960 Liam Austin: and yeah, leverage your, your, your content, your expertise, and your visibility by promoting your stuff out there. And it becomes so much easier than having to do all this manual work which we've kind of got used to in the Pre AI era. Absolutely. Absolutely. I I I'm curious. We just got a few minutes left to the show. But are are there some favorite tools?
00:54:25.960 --> 00:54:33.240 Not necessarily AI tools, but just tools in general for for creating online events that that you particularly like.
00:54:34.080 --> 00:54:39.119 Liam Austin: I, I I like to keep it really simple for me, like tools like.
00:54:39.380 --> 00:54:49.430 Liam Austin: because I get this question a lot like, what's the newest, fanciest tech is some with some a question that I get from my audience on on a frequent basis, and
00:54:49.600 --> 00:55:02.809 Liam Austin: it's as simple as zoom like we've been using zoom since 2,015 for all of our events. And certainly I've tested other software as in the past. And I just use one that works right
00:55:02.910 --> 00:55:19.100 Liam Austin: accepting payments. Just use stripe paypal sign up for them. It's free just just don't do the research, just sign up for those 2 guys? and then, okay, well, what about information about this workshop? Well, just
00:55:19.100 --> 00:55:34.049 Liam Austin: put it on a Facebook page create a Google Doc and send the link out through social media like, that's all you need to run a workshop, get paid. And and why do. I say? Kind of keep it simple, because people don't care about
00:55:34.180 --> 00:55:52.290 Liam Austin: the the fancy tools and tech. Maybe they actually get complicated and they get confused by it like, keep it simple. Keep it to things that people are used to using. like the most common tools that are out there. That's what I'd suggest you kind of move off in that direction. because what do people care about?
00:55:52.480 --> 00:55:53.800 Liam Austin: They care about
00:55:53.990 --> 00:56:02.640 Liam Austin: a result? They want to get an and achieve their goal, or they want to eliminate some kind of pain or struggle that they're experiencing, so
00:56:02.790 --> 00:56:05.160 Liam Austin: they will jump through hoops
00:56:05.460 --> 00:56:18.840 Liam Austin: to get the result right. But don't make them jump through hoops. Make it easy for them right? Get them to the result as quickly and simply and easily as possible. and people are gonna want to spend more time with you and become a client.
00:56:18.980 --> 00:56:48.679 Sam Liebowitz | The Conscious Consultant: Yeah, yeah, absolutely absolutely. I I'm I'm a big believer in keeping things simple. I mean, whenever I've done stuff in the past, I always just use zoom, I've been using zoom for a long time as well. It's a great tool. Why not? If you're familiar with it, use it. Don't don't reinvent the wheel when it's not necessary. Liam, it's been a pleasure having you on the show. If people want to learn more about you, or or get a hold of you, or or learn more about your programs, where should they go? How they find out more info.
00:56:48.920 --> 00:56:51.859 Well, yeah, I've actually got a free
00:56:52.330 --> 00:57:03.890 Liam Austin: booklet. it's a checklist to run your first workshop. if you go to quick workshop, win.com. You can download that. It gives you the step by step,
00:57:04.420 --> 00:57:12.910 Liam Austin: structure on how to create one of these workshops for yourself to get yourself clients And if you wanted to
00:57:13.110 --> 00:57:25.600 Liam Austin: actually buy a workshop on workshops there's an offer there. I think it's It's normally a hundred dollars. But I think you guys have a special discount if you go through that link. But quick workshop wind.com go in there.
00:57:26.040 --> 00:57:44.160 Liam Austin: if you're interested in running one of these 90 min sessions for yourself to to get more clients otherwise. entrepreneurs. hq.com is our main website. And yeah, if anyone wants to reach out to me on Linkedin or or via email, I I welcome that as well.
00:57:44.160 --> 00:57:58.220 Sam Liebowitz | The Conscious Consultant: wonderful, wonderful. So so we'll make sure to get that in the show notes. Quick workshop when.com liam. Thank you so much for taking the time to come on my show this week. It's been a pleasure having you. I wish you the best of luck.
00:57:58.390 --> 00:58:10.270 Liam Austin: Sam. No, this has been. This has been great. I haven't really talked too much about the AI side of things and how it's going to disrupt things. So it's been really interesting to share that with you and your audience, too.
00:58:10.510 --> 00:58:35.789 Sam Liebowitz | The Conscious Consultant: Yeah, absolutely, absolutely. I' I've been trying to educate myself and and learn as much as I can about the AI and play with it, and I've already started to use it myself, and I just feel, you know, I heard one person say, if you're not using AI. Your competition is. So if you're not using it, you're you're going to be left in the dust. So I I really want to educate people about that, not to fear it. but to just use it as another tool. So thank you for that.
00:58:35.790 --> 00:59:00.709 Liam Austin: and and just sorry if we got a minute. But like I kind of mentioned throughout the the this session that things haven't changed like if you keep doing the authentic things, if you keep being real. If you keep getting referrals, keep showing up building your personal brand, which we all should be doing anyway. you're gonna continue being successful. So I don't to be scared by AI. Just, you know, work smarter again. Not not harder, exactly, exactly.
00:59:00.710 --> 00:59:21.959 Sam Liebowitz | The Conscious Consultant: thank you again. And of course, thank you, my loyal listeners for tuning in every week. I so appreciate you. Without you there is no show and if you missed any part of today's show, make sure you can catch the replay on talk radio, dot, Nyc, and then all the major podcasting platforms, apple, Google, stitcher spotify Pandora. I heart radio.
00:59:21.960 --> 00:59:42.640 Sam Liebowitz | The Conscious Consultant: Amazon music. We're on everywhere. There's a podcast you should be able to find us. Please subscribe to the channel, the conscious, consult an hour, and and let us know, give, send us feedback. You can always reach me at Sam at the conscious consultant.com. Thank you all for tuning in. We will talk to you all next week.