Why listen? Because your brand is already speaking for you whether you’ve built it intentionally or not. This episode gives you the tools to take control, stand out in your career, and open doors that skills alone can’t.
Ever feel like you’re just blending in at work, in business, or even in everyday life? In this episode of Serving Up Success with a Splash, hosts Angie Snowball and Bruce Cramer reveal how to build a personal brand that makes you memorable for all the right reasons.
With a French 75 in hand (elegant, bold, and unforgettable just like your brand should be) they break down how to:
• Clarify your values so people know exactly what you stand for.
• Define your “three words,” the ones you want and don’t want others to use about you.
• Use tools like LinkedIn to tell your story authentically, not just list job titles.
• Translate your brand into business and leadership, where your reputation becomes your greatest asset.
• Avoid common pitfalls that weaken your brand (like inconsistent messaging or misusing social platforms).
Cocktail of the Week: The French 75
Ingredients
• 1 oz (30 ml) gin (some variations use cognac)
• 1/2 oz (15 ml) fresh lemon juice
• 1/2 oz (15 ml) simple syrup
• 3 oz (90 ml) chilled champagne (or other dry sparkling wine)
• Garnish: Lemon twist
Instructions
1. Add gin, lemon juice, and simple syrup into a cocktail shaker with ice.
2. Shake until well chilled.
3. Strain into a chilled flute or coupe glass.
4. Top with champagne.
5. Garnish with a lemon twist.
www.angiesnowball.com www.brucecramer.com https://iniciahub.com/
#PersonalBranding #CareerDevelopment #ProfessionalGrowth #CareerSuccess #LinkedInBranding
Tune in for this fun conversation at TalkRadio.nyc
In this episode of Serving Up Success with a Splash, hosts Angie Snowball and Bruce Cramer dive into the importance of branding as the foundation for standing out in business and in life. They emphasize that branding isn’t about creating something artificial—it’s about authentically presenting who you already are, with Bruce highlighting resilience and relatability as core parts of his own “corporate cockroach” identity. The hosts also introduce a creative exercise using AI to generate a “living obituary” as a way to see how others perceive your brand, encouraging leaders to reflect on their authentic story as the starting point for building influence and opportunities.
In this segment of Serving Up Success with a Splash, Bruce and Angie emphasize why branding is essential for both individuals and businesses—it builds trust, credibility, visibility, and even attracts opportunities, talent, and investment without the need for constant self-promotion. They recommend starting by defining three words you want others to use to describe you, as well as three you’d never want associated with your name, highlighting authenticity, growth, and curiosity as powerful brand anchors. The hosts stress that consistency and alignment across life, career, and business are critical, cautioning against “pretending” or separating your personal and professional selves—true branding succeeds when it reflects who you genuinely are.
In this segment of Serving Up Success with a Splash, Angie and Bruce tackle the question, “What if who I am isn’t appropriate for work?” by stressing that authenticity is key, and pretending to be someone else only leads to exhaustion and poor relationships. They share personal stories—Angie recalling a colleague who hid his true personality at work, and Bruce reflecting on his own reputation as a “Hatchet Man”—to illustrate how inauthentic personas damage trust and limit growth. Both emphasize that long-term success comes from aligning your brand with your true self and your organization’s culture, and if your values don’t fit the workplace, it may be time to seek an environment where your story and authenticity can thrive.
In the closing segment of Serving Up Success with a Splash, Bruce and Angie wrap up their branding discussion with clear action steps: focus on authenticity, consistency, and intentional storytelling. Bruce emphasizes being true to yourself, smoothing rough edges while showing up consistently across all areas of life, while Angie highlights LinkedIn as a powerful, free tool to build visibility, credibility, and trust through regular, authentic posting. They challenge listeners to write down three words others use to describe them today, three words they want to be known for, compare the two, and take one action to close the gap—reminding leaders that strong branding is ultimately about showing and sharing your authentic story.
00:00:50.260 --> 00:01:00.469 Angie Snowball: Hello, everybody, and welcome back to Serving Up Success with a Splash. I'm your host today, Angie Snowball, here with my buddy, other co-host.
00:01:00.710 --> 00:01:04.280 Bruce Cramer: Bruce Kramer, the corporate cockroach!
00:01:04.280 --> 00:01:17.939 Angie Snowball: Oh, we got rolling R's today! He's getting sassy on us! You will notice right away that our buddy Nantej is missing again. It's because he's so darn good. He's requested all over the world to do cool stuff, so…
00:01:17.940 --> 00:01:35.389 Angie Snowball: He's busy, we miss him. Natej, if you're listening, we miss you, we always miss you. But today, we are going to talk about something that can affect everyone, and that is how to stand out in a crop. It's something I think that we really start with, even when we're little, right? I mean, it's…
00:01:35.820 --> 00:01:43.040 Angie Snowball: it's something you want to do, you're afraid to do, you're told to be modest, it's a complicated subject, so Bruce and I are going to take it on, but before we do that.
00:01:43.470 --> 00:01:52.939 Bruce Cramer: Oh, we got the exact drink tonight. The French 75, because just like a… just like great branding.
00:01:52.940 --> 00:02:05.149 Bruce Cramer: It's classy, it's bold, and it's gonna leave a lasting impression. So really quick, it's 1 ounce of gin, or cognac if you want to add a little richer flavor.
00:02:05.150 --> 00:02:18.299 Bruce Cramer: Half ounce of fresh lemon juice, I'm looking at the, … half ounce of simple syrup, and then you fill the rest of the glass with champagne. Now, what you do is you shake
00:02:18.300 --> 00:02:32.880 Bruce Cramer: You take a cocktail shaker, you mix in the gin or cognac, the lemon juice, the simple syrup, you shake that son of a gun, and then you pour it into a chilled glass, and then finish the flute
00:02:32.900 --> 00:02:39.170 Bruce Cramer: with champagne, and you have your French 75.
00:02:40.050 --> 00:02:41.000 Angie Snowball: Cheers!
00:02:41.000 --> 00:02:50.440 Bruce Cramer: Cheers! By the way, thanks everybody for joining. We really appreciate… we're starting to get lots of hits. Thank you, thank you, thank you.
00:02:51.070 --> 00:02:59.579 Angie Snowball: We're really surprised how many people watch us, actually. It's pretty cool. It's like a game. You get to look every Monday and see how many more we have. It's kind of addicting, so thank you guys.
00:02:59.700 --> 00:03:07.450 Angie Snowball: Very, very much for that. Also, just so you know, my whole laptop blew up about an hour ago, so I might be a little weird.
00:03:07.760 --> 00:03:17.379 Angie Snowball: That's why I've got a background, it sounds weird, but we're gonna make it work, so, like we always do. Alright, so I think the first thing that we should probably talk about is
00:03:17.490 --> 00:03:18.939 Angie Snowball: The word branding.
00:03:19.160 --> 00:03:38.419 Angie Snowball: Because I think people that are not in business, or actually people that don't own a business, kind of think, why… branding's not for me. Branding is Cracker Barrel's problem, right? But that's not true. Branding's for everybody, because what branding is, is how to stand out in a crowd.
00:03:38.550 --> 00:03:47.090 Angie Snowball: So, Bruce, if I had… if you had to describe your brand, yourself as a brand, tell everybody what it means, like, what's your brand?
00:03:47.820 --> 00:04:04.929 Bruce Cramer: Well, it's interesting, because every show I open up, a big part of my brand is that corporate cockroach. And yes, you heard that right, but it's based on the fact that, you know, part of my brand, I want to be known as very resilient.
00:04:04.930 --> 00:04:09.539 Bruce Cramer: Lord knows I've been battle-tested, and I'm unkillable!
00:04:09.630 --> 00:04:28.959 Bruce Cramer: And so that's been kind of my brand as I've grown up in corporate America. And so, even though I make light of it, it really is a reflection of who I am. However, I'd like to think that, you know, a big part of it is I'm very authentic.
00:04:29.120 --> 00:04:43.759 Bruce Cramer: I'm also, you know, people have given me feedback somewhat relatable. I can be warm and fun and playful, so I want to make sure I add that there. But at the end of the day, you're not gonna take me out.
00:04:43.920 --> 00:04:48.090 Bruce Cramer: And I'm gonna keep learning!
00:04:48.090 --> 00:05:04.890 Angie Snowball: Totally hit the nail on the head with branding, too. I think when we're talking about our personal branding, the hardest part is that people think they need to make something up. When you sit… because I have a lot of people that come to me to talk about branding, right? Because I do messaging, that's where we start. And they're like, well, I don't know what I should be.
00:05:04.890 --> 00:05:18.499 Angie Snowball: the answer to that is always who you are. You need to be who you are. You're not making something up. You're making a message out of who you already are, and finding ways for people to see that. And Bruce does an awesome job, right? I mean, every time
00:05:18.500 --> 00:05:31.440 Angie Snowball: What you didn't talk about is how you show up. So, every time we see Bruce, he's wearing something cool, he's got these cool goggles, he smiles, his face is so expressive. I mean, you know Bruce's personality in 5 minutes of watching him, because…
00:05:31.440 --> 00:05:47.679 Angie Snowball: He's fun, he's down to business, he's energetic, and he's building his brand just by being authentic, being Bruce, you know? And I think that's really cool. I think it's really, really cool. Did you ever struggle with, like, not being able to do that in your life?
00:05:48.180 --> 00:06:04.290 Bruce Cramer: No. You know, I think, no, I think as we get more into this discussion, I remember, again, we don't do scripts, but I remember when we talked about the different segments, we're gonna talk a little bit about, did you ever get lost?
00:06:04.290 --> 00:06:19.420 Bruce Cramer: But, you know, there was something, you know, like I mentioned in other shows, when I know what the topic is, I always like to do a little research. Well, one of my colleagues on LinkedIn, her name is Kunal Gupta.
00:06:19.590 --> 00:06:23.769 Bruce Cramer: sent me something. She goes, do you really want to know what your brand is?
00:06:24.260 --> 00:06:36.200 Bruce Cramer: And I was like, okay, this is… this is a trick question, I know it. But it was a nice article that she sent. The best way to do it, and we talked last week a lot about AI,
00:06:36.320 --> 00:06:42.139 Bruce Cramer: So what you want to do is reference… go into an AI, like a chat GPT,
00:06:42.320 --> 00:06:52.829 Bruce Cramer: You know, if you have a website, put the link there, your LinkedIn URL, put that in, and have it write your living obituary.
00:06:54.050 --> 00:06:59.890 Bruce Cramer: And ChatGPT will write your living obituary.
00:06:59.890 --> 00:07:01.210 Angie Snowball: Everybody' do this.
00:07:01.630 --> 00:07:13.690 Angie Snowball: That was so cool. When he first sent it to me, I'm like, that's kind of morbid and weird. But the more I thought about it, I'm like, I'm gonna check it out, it was freaking amazing. I mean, everybody should do this. You really should. It was incredible to me what came out.
00:07:13.690 --> 00:07:27.450 Bruce Cramer: And then if there's a little bit of a sick side to you, like me, have it write your obituary. Now, this is kind of clever, because AI goes… it actually responded to me, well, that's kind of creepy.
00:07:27.450 --> 00:07:40.340 Bruce Cramer: Are you still, you know, is this person still alive? Why would you do that? So I had to give a reason. But when it wrote my obituary, of course, it's very consolidated and concise.
00:07:40.750 --> 00:07:44.169 Bruce Cramer: But that's how people see you, or at least
00:07:44.320 --> 00:07:52.399 Bruce Cramer: Currently, and especially digitally. So, if you want to know what your brand is, you may think you know your brand.
00:07:52.610 --> 00:07:58.720 Bruce Cramer: What a great exercise. Again, that was Kunal Gupta, and it was awesome.
00:07:59.400 --> 00:08:14.099 Angie Snowball: Yeah, and we'll drop that link in our comments, so, check out our website, our social, and you'll get that link, too. It really was amazing, because not only did it, like, it wasn't… it collected things that I've done, it collected obvious facts.
00:08:14.100 --> 00:08:33.560 Angie Snowball: But it collected my personality. Like, I was very surprised about what it said. I mean, it knew I didn't shut up, it knew that I was always trying new things, it knew… I was, like, creative, innovative, like, all these things. I was like, wow, that's… how does it know that? Like, how does it figure that out?
00:08:33.559 --> 00:08:40.940 Angie Snowball: But that's one way to find out what your personal brand is and how people see you. And at the end of the day, that's how you stand out. You gotta start with
00:08:41.169 --> 00:08:43.549 Angie Snowball: Who do you want to be? Who are you?
00:08:43.549 --> 00:09:01.299 Angie Snowball: So, like Bruce said, he didn't struggle. I will tell you that I did struggle, like, standing out in a crowd, and at the base root of that is I didn't know who I was. For the longest time, I was what everybody else wanted me to be, and I didn't have any time to figure out what I was, you know?
00:09:01.300 --> 00:09:07.410 Angie Snowball: And that… and once I did, smooth sailing. I mean, my brand was so clear.
00:09:07.410 --> 00:09:10.670 Angie Snowball: But when we start, you really have to start with.
00:09:10.950 --> 00:09:15.020 Angie Snowball: Who are you, and what story do you want to tell?
00:09:15.090 --> 00:09:17.539 Angie Snowball: I think that's where people need to start.
00:09:17.540 --> 00:09:35.220 Angie Snowball: And that goes not just for, like, people with a business. This goes for people that are, you know… my friend always says cubicle dwellers. I always think that's a great word for it. But, you know, corporate world, working for somebody else, business development, a mom, somebody that's a volunteer, whatever you're doing.
00:09:35.220 --> 00:09:44.139 Angie Snowball: I always pick on moms, dads, too, but this is a way to show out who you are, and this will change who approaches you and what opportunities you get.
00:09:45.220 --> 00:09:57.759 Bruce Cramer: Yeah, you know, it's interesting, because I won't, you know, I don't want to say I didn't struggle, I didn't realize the importance of creating brand, and so I actually spent 10 years
00:09:57.760 --> 00:10:10.529 Bruce Cramer: With a large corp… you know, I've been… I was with that corporation for decades, but my first 10 years, I was learning the business, and I, you know, as I always say, I'm the slow kid.
00:10:10.530 --> 00:10:11.040 Angie Snowball: I….
00:10:11.040 --> 00:10:29.079 Bruce Cramer: I tried to do every function there was. They had what they called branches. They were really, stores, you know, basically, wholesale distribution, and these were stores in which all of the trades and stuff would come in to purchase equipment and whatnot.
00:10:29.080 --> 00:10:45.949 Bruce Cramer: And this goes back to the late 70s, so we're talking ages ago. But I spent about 10 years just learning every facet of that business. We had, you know, you would be back in shipping, stocking shelves, cleaning toilets, doing credit checks.
00:10:45.950 --> 00:11:02.749 Bruce Cramer: Doing outbound sales, there were many different functions, and I just got caught up on learning and absorbing, and I didn't stick out at all. Other than that, it did appear to everybody that I was curious.
00:11:02.930 --> 00:11:12.480 Bruce Cramer: And I had the ability to learn, and learn fairly quick. And so, I caught the attention of a lot of people just because I wanted to try everything.
00:11:12.480 --> 00:11:14.580 Angie Snowball: That's what I was just gonna say, you did do it.
00:11:14.580 --> 00:11:15.459 Bruce Cramer: That's a built-up.
00:11:16.270 --> 00:11:16.880 Angie Snowball: I'm not.
00:11:16.880 --> 00:11:19.730 Bruce Cramer: But I had no idea what I was doing.
00:11:19.730 --> 00:11:20.460 Angie Snowball: Yeah.
00:11:20.460 --> 00:11:20.990 Bruce Cramer: time.
00:11:20.990 --> 00:11:22.219 Angie Snowball: That's most of my life.
00:11:23.560 --> 00:11:27.989 Angie Snowball: It's only when you look back, you're like, oh, cool, look what I did. It's never in the process to….
00:11:27.990 --> 00:11:44.879 Bruce Cramer: To your point, it started to become Bruce… this guy is really curious. Enough is never enough in terms of new knowledge, new things to do. He's always looking for the next thing. So, in essence, that kind of brand, what they didn't know was out of necessity, because I was slow.
00:11:44.880 --> 00:11:59.150 Angie Snowball: All right, we're gonna take a break. We got the warning there, so when we come back, Bruce is gonna talk… walk us through, a way to get started with your branding. So, Jesse, take us to break. Thank you.
00:14:15.130 --> 00:14:30.159 Bruce Cramer: Welcome back! So, as Angie said, we're gonna now step into a little bit about where do we start as it relates to establishing your brand. But I did want to back the bus up, just to kind of recap from the first segment.
00:14:30.160 --> 00:14:36.079 Bruce Cramer: You know, why does brand matter? Why does brand matter?
00:14:36.080 --> 00:14:39.139 Bruce Cramer: Both in your life, career, and business.
00:14:39.140 --> 00:14:55.979 Bruce Cramer: Because it's what sets you apart from others. It also plays a big role in building trust and credibility with others. If they see you're authentic and consistent, that starts to feel good and starts to build that trust.
00:14:55.990 --> 00:15:05.509 Bruce Cramer: It also creates visibility. You know, we talked a few episodes about promos. Well, if you really take the time to establish your brand.
00:15:05.540 --> 00:15:17.900 Bruce Cramer: And make it visible, and enlist others in letting them know what it is that excites you, what's your passion, what your values, start… stuff starts to come to you.
00:15:18.010 --> 00:15:25.249 Bruce Cramer: You don't have to be on this constant mission to be promoted. Opportunity actually starts to come to you, because….
00:15:25.250 --> 00:15:26.060 Angie Snowball: And that's awesome.
00:15:26.060 --> 00:15:27.290 Bruce Cramer: bread. Yeah.
00:15:27.290 --> 00:15:37.229 Angie Snowball: So many people don't want to sell themselves, their business. I hate that, right? So, that's why brand is so important. If you do it right, you don't ever sell. People come to you.
00:15:37.400 --> 00:15:45.429 Bruce Cramer: And it doesn't matter what role you're in, your brand will travel with you. Now, that doesn't mean that your brand can't continue to evolve.
00:15:45.730 --> 00:15:57.740 Bruce Cramer: But, again, it travels with you to other organizations, to other roles within an organization, so it's extremely important, especially in this day and age.
00:15:57.760 --> 00:16:15.089 Bruce Cramer: And then the other thing with business, it's the same thing. You know, it separates you from your competition, what's most memorable, it helps build the customer trust and loyalty, and again, in some cases, it justifies a higher price.
00:16:15.310 --> 00:16:34.980 Bruce Cramer: I always like that in my business, based on my brand, you know, and guess what? It attracts talent, it attracts investors, people want to give you money to help you grow. So, creating a brand that's well-received is the most important thing you can do in life.
00:16:35.360 --> 00:16:48.420 Bruce Cramer: career, and business. Now, to get started, we always… and I cheated a little bit. Angie and I had a conversation, and I loved what she put here. She said.
00:16:48.790 --> 00:16:56.620 Bruce Cramer: How do you start? Define 3 words you want colleagues to use when describing you?
00:16:57.780 --> 00:17:06.140 Bruce Cramer: So, what are the three words… what are the 3 words you use? So, for instance, I love hearing that I'm authentic.
00:17:06.359 --> 00:17:12.339 Bruce Cramer: Not quirky, but authentic. I like hearing that I'm a leader.
00:17:13.060 --> 00:17:27.760 Bruce Cramer: and results. When I hear authentic leader results, I'm like, yeah. Now, the next thing is… so, that's for everybody that's listening. Write down what are the 3 words you want your colleagues to use?
00:17:27.819 --> 00:17:44.389 Bruce Cramer: And in a minute, I'm going to ask Angie the same thing, but what are also 3 words you don't want people to refer to you when you walk out of a room, or when you're not around? So, for instance, I hate asshole. I don't want to refer to it.
00:17:45.150 --> 00:17:47.109 Bruce Cramer: That's a hassle.
00:17:47.110 --> 00:17:48.190 Angie Snowball: Noelle about that.
00:17:48.190 --> 00:18:05.660 Bruce Cramer: And there were moments in my career where I was so driven, and, you know, I love to win, I'm very competitive, but if not balanced, it can come across as a bit of an asshole. So, don't want that.
00:18:06.000 --> 00:18:13.929 Bruce Cramer: I also don't want to be referred to as a one-trick pony. We all know those people, those know-it-alls that are really good.
00:18:14.090 --> 00:18:20.710 Bruce Cramer: But they're not learning, they're pigeonholed, and they're just, you know, they're really good at one thing. You can't…
00:18:20.930 --> 00:18:22.829 Bruce Cramer: You can survive.
00:18:23.010 --> 00:18:36.510 Bruce Cramer: Very difficult, but you will never thrive if you're a one-trick pony. I know that's more than one word. But you want to develop multiple skills, and you want that brand to reflect
00:18:36.890 --> 00:18:41.049 Bruce Cramer: That you continue to learn and evolve and grow.
00:18:41.190 --> 00:18:46.119 Bruce Cramer: And then finally, the last thing I never… I don't ever want to hear, I'm boring.
00:18:46.220 --> 00:19:00.870 Bruce Cramer: And I'm here to say nobody's ever said that. If they do, I gotta meet them. So, with that, Angie, I'm gonna flip it back to you, and I'd like to hear your three words, good and bad.
00:19:00.870 --> 00:19:19.620 Angie Snowball: Yeah, so Bruce says he cheated, I cheated even more, because I got this idea when we were at the Focal Point Conference in Boston this year. We had this awesome speaker, Sylvie DeGusto, and she took us through this. It was cool how she did it, wasn't it, Bruce? Because she said, write down these three words.
00:19:19.620 --> 00:19:34.550 Angie Snowball: How you want to be. And mine were creative, authentic, and expert. Like, not that I'm an expert on everything, I just wasn't allowed to write more words. Expert in my field, right? Like, what I do. So those were mine. And then, we got, what, 5 minutes?
00:19:34.590 --> 00:19:45.490 Angie Snowball: And we got these little, like, stickers, and we got to walk around the room and put one word on everybody's back of what we thought about them, what we thought their one word was.
00:19:45.670 --> 00:19:51.709 Angie Snowball: And I was like, oh my gosh, it was so cool, and I can't explain the experience, it was awesome.
00:19:51.940 --> 00:19:55.189 Bruce Cramer: It created so much energy in the room, because everybody was…
00:19:55.520 --> 00:20:02.999 Bruce Cramer: throwing stickers on your back, and you were doing it back. And there was, you know, 100 people in this room. Oh, yeah.
00:20:03.000 --> 00:20:13.330 Angie Snowball: Yeah, every bit. It was crazy, it was so fun. But what was really cool is when we were done, I had a lot of those words on my sheet, and I'm like, man, so I have done
00:20:13.330 --> 00:20:33.040 Angie Snowball: a better job than I realized, kind of like the living obituary. Man, I'm doing better than I actually thought I was. And then there were other ones on there that I thought, these are all, like, other words. If I could pick more than three, I like them. Of course, I got one wicked smot, because we were in Boston, and I think Steve couldn't help himself. But it's such a cool idea to, like, this is what I want.
00:20:33.040 --> 00:20:55.389 Angie Snowball: And then, not only did I get to think about what people thought, but they told me. You know, they want… this is the one word I'm thinking. So anyway, yeah, those are my three words. I want to be authentic. To me, that's really important. I think because… not that I was ever inauthentic, but I think for a very long time, I didn't know who I was, and I too much followed the flow, what I thought I should be doing, or whatnot.
00:20:55.390 --> 00:21:06.519 Angie Snowball: And now that I know, I want people to know me, and that I'm me inside and out. In fact, it's really hard not to say bad words on this show, because that's also me.
00:21:07.960 --> 00:21:08.490 Angie Snowball: Oh.
00:21:08.490 --> 00:21:10.940 Bruce Cramer: You know what's funny about that, though, Angie?
00:21:11.240 --> 00:21:25.900 Bruce Cramer: Is when, you know, I enlisted Angie's help to help me with my brand on LinkedIn. And you would never know that about Angie, because, oh my god, she's, you know, she makes damn sure you know yourself.
00:21:25.900 --> 00:21:40.549 Angie Snowball: I do. It's so fun. That's how this whole thing started, actually, was, Bruce meet me. And then we were, like, super authentic. And like Bruce words, I don't want funny, because boring is on there. Boring is exactly one word I don't want. I don't want phony.
00:21:40.550 --> 00:21:44.499 Angie Snowball: I don't want anybody to think I'm something that I'm not.
00:21:44.500 --> 00:22:01.449 Angie Snowball: And then, I use the word precocious, I know it's for children, but it's more like, I don't want to be that know-it-all in the room. I want to be, like Bruce says, I want to always ask questions. I want to not be the person that walks in and says, well, let me tell you what… or I hate, hate, hate, and kids do this a lot.
00:22:01.520 --> 00:22:05.450 Angie Snowball: drives me nuts. Teenagers are great at this, and it's hilarious how
00:22:05.710 --> 00:22:23.760 Angie Snowball: clueless they are. They'll say, oh my god, you don't know this? Oh my god, you don't know what Skibbity is? I'm like, oh my god, you don't know, like, 40 million things, so shut the hell up. But I hate that, so I never want anybody to look at me like that, like I'm looking down, like I know everything. So those were things I didn't want.
00:22:25.150 --> 00:22:40.919 Angie Snowball: But, yeah, it's… and how do we do that is interesting, like, how did I pull that off? And I… Bruce is doing it too, though, right? Like, one of the things… obviously, we use LinkedIn. I'm the LinkedIn lady, I'm not running away from it, so that's definitely one thing that I use, like, professionally and in business.
00:22:40.920 --> 00:22:42.659 Angie Snowball: as LinkedIn, but there's…
00:22:42.660 --> 00:23:02.930 Angie Snowball: a lot of other things that you do. It's consistency is a huge part of it. It's always telling that story, and it's sharing your story, not just on LinkedIn, but when you're around other people. When you're at the soccer game with all the other soccer moms, telling your story, tell them who you are, tell them what you like to do. Nobody's gonna know your story if you sit in the corner by yourself.
00:23:03.070 --> 00:23:20.099 Angie Snowball: So, Bruce, how did you… you also were, like, dead on. Like, when I… when we did that, Bruce and I were actually sitting next to each other when that went down, and they're like, ready, set, go. I mean, I didn't have to wait at all. I knew it… I knew I had my words for Bruce right there. Curious was my word for Bruce. That was the word I gave. Bruce was curious.
00:23:20.120 --> 00:23:24.990 Angie Snowball: And I, I really hesitated with fun, but I was like, that's a given. I'm going with curious.
00:23:25.030 --> 00:23:27.580 Angie Snowball: So, what were… yeah.
00:23:27.580 --> 00:23:36.049 Bruce Cramer: So, a couple of things. So, you know, again, when you talk about your life, I always do an exercise. You know, we just talked
00:23:36.060 --> 00:23:53.169 Bruce Cramer: couple of episodes, that reflecting, and as I mentioned, that on a daily basis, I reflect, I look at what my goals are, I kind of recalibrate mentally my mindset, make sure I'm in the growth mindset, not a fixed mindset, and I have my priorities.
00:23:53.170 --> 00:23:59.979 Bruce Cramer: But I also revisit my values. What's important to me as a person.
00:24:00.670 --> 00:24:08.719 Bruce Cramer: And I don't care if it's family, career, or business, it all starts with what's important to me and why.
00:24:09.070 --> 00:24:20.329 Bruce Cramer: I also continue to reflect, not daily, but every now and then, I kind of take an inventory of what I believe my unique strengths, skills.
00:24:20.650 --> 00:24:32.769 Bruce Cramer: what are those? What have I developed? What may I be, neglecting in my development? And what new skills do I think
00:24:32.950 --> 00:24:37.219 Bruce Cramer: I've attained. So, you know, recently it's been a lot of AI.
00:24:37.220 --> 00:24:41.720 Angie Snowball: I use AI for just about everything, not so much.
00:24:41.820 --> 00:24:47.430 Bruce Cramer: To provide me content, but for me to learn how the hell to best use it.
00:24:47.480 --> 00:24:54.320 Bruce Cramer: Because, you know, there's good and bad in this. And I want to make sure I'm on that good side of the equation.
00:24:54.360 --> 00:25:02.089 Bruce Cramer: And then the other thing for my business, I do revisit my mission, my vision.
00:25:02.090 --> 00:25:19.740 Bruce Cramer: And what unique value do I add for my clients? How do I separate myself as a coach from the millions of coaches that exist worldwide? So I actually revisit that on a pretty regular basis. Certainly not daily.
00:25:19.740 --> 00:25:38.019 Bruce Cramer: But no less than monthly, because I'm always crafting new offers, there's always new projects, there's always new clients. I wanna make sure, in my mind, there's complete alignment around my life, career, and business. And this is one thing I'm gonna say.
00:25:38.400 --> 00:25:47.449 Bruce Cramer: And I may offend somebody out there, and I may not be right, but I can't stand people
00:25:47.570 --> 00:25:51.310 Bruce Cramer: that I work with that will say to me.
00:25:51.540 --> 00:25:55.369 Bruce Cramer: Well, I'm a much different person at work than I am at home.
00:25:56.570 --> 00:25:59.720 Bruce Cramer: I… my first thing is, why?
00:25:59.890 --> 00:26:02.699 Angie Snowball: Yeah. You gotta be miserable!
00:26:02.700 --> 00:26:05.309 Bruce Cramer: Either at home, or at work.
00:26:05.360 --> 00:26:17.520 Bruce Cramer: But there, you know, and this is a big… when I grew up in corporate, there were a lot of fake-it-tell-you-make-it imposters. People that put on a… oh, and I hate them.
00:26:17.520 --> 00:26:31.669 Bruce Cramer: You know, and I detest people like that. And even in my practice today, if I detect that when I'm working with a client, that they put on a show when they're… I'm done.
00:26:31.920 --> 00:26:39.059 Bruce Cramer: Because if you're not who you are in all aspects of your life, you're gonna fail.
00:26:39.260 --> 00:26:51.080 Bruce Cramer: And like I said, I like to win, so I only coach the winners. And I'm sorry, I'm sorry, it looks good. I'd love to know how you deal with it.
00:26:51.080 --> 00:27:05.039 Bruce Cramer: people you don't think are, like, I'm sorry, you'll be a loser, I can't work with you. And I do that. I don't refer to anybody as a loser. I would never do that, because Lord knows they could say that about me.
00:27:05.120 --> 00:27:07.010 Bruce Cramer: Yeah, I want….
00:27:07.010 --> 00:27:08.629 Angie Snowball: It does come down to value, right?
00:27:08.630 --> 00:27:08.950 Bruce Cramer: Yeah.
00:27:08.950 --> 00:27:14.839 Angie Snowball: value that, you can't work with somebody that doesn't have the same values. That's just not gonna… not gonna happen.
00:27:14.840 --> 00:27:30.959 Bruce Cramer: Or they're pretenders, you know, they play a role. This ain't a movie. Your life, you know, isn't a movie. You don't cut. Now, just like a movie, you can improve it, and you can re… you know, re-film a scene or two, because you blew it, but be who you are.
00:27:31.740 --> 00:27:43.200 Angie Snowball: Yeah, I already have a question on this, so when we come back from break, we'll go to this question. It's a good question, and Bruce and I will tackle it when we get back. So, Jesse, you can take us to break. Sorry, we were slow.
00:29:49.970 --> 00:29:55.849 Angie Snowball: I always miss Natasha's dance moves when he's here, too. I don't feel like I have to dance when he's dancing.
00:29:55.850 --> 00:30:03.579 Bruce Cramer: And I realized I couldn't refill my drink on that break. Oh, I know, that was a short one, man. I just barely got it.
00:30:03.580 --> 00:30:04.480 Angie Snowball: Yeah, that's a quick one.
00:30:05.080 --> 00:30:19.169 Angie Snowball: So, anyway, question was great, and I'll… I'll take the first pass since I know what it was, and it's a surprise to Bruce. But the question was, the question was, what if who I am is not appropriate for work?
00:30:20.150 --> 00:30:24.779 Angie Snowball: And I think that… I understand that, but…
00:30:24.970 --> 00:30:48.269 Angie Snowball: you can adjust to the situation, you can make… but I think what we're talking about here is more specifically… like, I… I'm gonna give you an example, I think it's best through example. I worked with this guy who I thought was the biggest ass. I mean, I would come home and be like, I hate him, I hate him, I hate him, and, like, not want to go to work, because he was there. He was so rude, and demeaning, and condescending, and…
00:30:48.270 --> 00:30:49.890 Angie Snowball: I just couldn't stand him.
00:30:49.890 --> 00:31:02.980 Angie Snowball: So, lo and behold, I get stuck on going to a business trip in Germany with him. And, like, we're traveling to all these different plants together, stuck in a car for hours on end, and I was like, this sucks, I'm just gonna quit.
00:31:02.980 --> 00:31:13.499 Angie Snowball: Well, we get to Germany, and, you know, it was late, we have a few beers. This guy's hilarious. He's fun, he's kind. To this day, is one of my very best buddies.
00:31:13.520 --> 00:31:28.820 Angie Snowball: And I finally was like, dude, what is wrong with you? You're an asshole at work. Do you know I almost didn't come… I almost quit my job because I didn't want to come on this trip with you? And he was like, well, at work, I have to… have to be that person, or people won't respect me.
00:31:28.860 --> 00:31:40.220 Angie Snowball: And I was like, no, it's the opposite, man. People hate you. Just so you know, everybody hates you. But I see where he was coming from, because he was German, and he had this, like.
00:31:40.350 --> 00:31:48.240 Angie Snowball: Saying that he had to be a hard ass, he had to, you know, have all the answers, he had to be in control, he had to do this.
00:31:48.460 --> 00:32:13.130 Angie Snowball: That's what we're talking about. Don't be that person, because it's never successful, because you're battling with yourself all day, all the time, every day, and even he told me, it's exhausting. Like, I'm sure it is exhausting. You're basically bipolar on purpose, you know what I mean? You're, like, choosing to be two people, and that's crazy. So, to me, it's like, yeah, like, Bruce and I are both very fun. We like to go out, and we like to
00:32:13.130 --> 00:32:24.590 Angie Snowball: party and have a great time. Obviously, we can't sit and have 4 bottles of champagne when we're sitting with a customer and do it, you know, sing songs and do stuff. Versus, like, what? I shouldn't.
00:32:24.790 --> 00:32:40.669 Angie Snowball: But we're still us. We still keep our personality with True, we keep to our values, we keep to our basic, you know, we're both straight shooters, so you're not gonna have me put on a show for you. I don't care who you are. I don't care… I've talked to some pretty big CEOs.
00:32:40.730 --> 00:32:55.610 Angie Snowball: And a couple times I, like, kind of got nervous, and I was like, this guy puts his pants on one leg at a time, too, right? I mean, we're all the same people, and I am, just me, and it's always worked out. So that's my long-winded answer, and now it's your turn, Bruce. What do you think?
00:32:55.610 --> 00:32:56.610 Bruce Cramer: Oh, God.
00:32:56.730 --> 00:33:15.619 Bruce Cramer: Well, I'm gonna use myself as the example. As I mentioned to you, I spent those first 10 years kind of just in the pack, but people started to pick up on the fact that I was very curious, that I could learn quickly, and that I was driven by solving issues.
00:33:16.500 --> 00:33:27.350 Bruce Cramer: So, when I got… into where I've got… I had, you know, two significant promotions, which was unbelievable.
00:33:27.480 --> 00:33:35.130 Bruce Cramer: However, it positioned me to tackle very… tough issues.
00:33:35.380 --> 00:33:39.040 Bruce Cramer: Union issues,
00:33:39.040 --> 00:33:39.720 Angie Snowball: Hmm.
00:33:39.720 --> 00:33:43.820 Bruce Cramer: … Downsizing issues.
00:33:43.940 --> 00:33:52.169 Bruce Cramer: … Being put in a position where they're like, hey, this team just isn't cutting it, this whole…
00:33:52.410 --> 00:33:59.819 Bruce Cramer: part of the business isn't working, we need to make changes. So very early on.
00:34:00.050 --> 00:34:14.629 Bruce Cramer: You know, I mentioned the things I like. Did I… did I lean into that discomfort? Absolutely. Play the role of the leader to take, you know, charge! Also, I was all about results.
00:34:14.860 --> 00:34:19.489 Bruce Cramer: Well, I started to develop this…
00:34:19.710 --> 00:34:25.830 Bruce Cramer: you know, I had no idea that people started referring to me as the Hatchet Man.
00:34:26.219 --> 00:34:40.940 Bruce Cramer: Because we're… if Bruce shows up, oh, shit. And, you know, the organization, I'm not blaming them at all. The things they were having me do were all the right things. However…
00:34:41.219 --> 00:34:44.620 Bruce Cramer: I went in, kind of with a suit of armor.
00:34:44.739 --> 00:35:01.509 Bruce Cramer: And that's what led to that. People couldn't relate to me, because they thought, God, what an SOB. I mean, this guy's a hard charger. I know at the end of the day, we're gonna, you know, it's good, but man, he is, you know, remember I said asshole?
00:35:01.510 --> 00:35:03.960 Angie Snowball: That was their word.
00:35:03.960 --> 00:35:10.690 Bruce Cramer: as close to that as you can get. And I, I gotta tell you.
00:35:10.720 --> 00:35:29.589 Bruce Cramer: it took a toll on me, to the point that, okay, I like these assignments that are big and tough, and it's all the stuff that nobody else wants to do, but there's gotta be a better way. Well, I have also mentioned I had great mentors, bosses, and coaches.
00:35:29.650 --> 00:35:34.549 Bruce Cramer: And so, people would pull me aside and say, first of all, thank you.
00:35:34.930 --> 00:35:42.589 Bruce Cramer: But second of all, have you thought of this? So it got within this organization, and I've mentioned it a few times.
00:35:42.600 --> 00:35:56.200 Bruce Cramer: Over the years, I developed… I made sure that my authenticity… I, you know, I wanted people to know that everything bothered me. I would never do anything to harm anybody.
00:35:56.200 --> 00:36:10.020 Bruce Cramer: You know, just to, you know, just to be an asshole. I mean, there were reasons we had to take action to maintain profitability, to better position ourselves in the market. You know, you need to win in business. However.
00:36:10.070 --> 00:36:22.990 Bruce Cramer: Vince Lombardi used to say, winning isn't everything, it's the only thing. However, if you talk to everybody on that team, the last thing they talk about was him as a football coach.
00:36:23.210 --> 00:36:29.209 Bruce Cramer: They will all say, he made me much better in life.
00:36:29.540 --> 00:36:49.109 Bruce Cramer: He had that ability to be tough, but at the same time, to make damn sure everybody knew he had your best interest at heart, and he was gonna do everything for you to be successful. So if you did get displaced or traded, he was gonna position you in that next move to be more successful.
00:36:49.290 --> 00:37:02.999 Bruce Cramer: And, you know, I had to learn the hard way, but I did. And so by the end of my career, they used to kid… there's a… when you talk about Bruce Kramer, there's a version 1.0.
00:37:04.160 --> 00:37:14.079 Bruce Cramer: 3.0, 4.0. 4.0, he's a big teddy bear, he's gonna roll over, you can take advantage of him. 1.0, he's gonna kill you.
00:37:14.080 --> 00:37:15.200 Angie Snowball: Oh, that's funny.
00:37:15.200 --> 00:37:25.979 Bruce Cramer: So they would say to me, on this assignment, you know, for a short period, give us the 1.0, but make damn sure that 4.0 emerges so that everybody wins.
00:37:25.980 --> 00:37:39.519 Bruce Cramer: As a team, and as individuals. And so, you know, that's kind of my story. Thank God for great coaches, thank God for my family, because I think I shared in one show
00:37:39.520 --> 00:37:53.100 Bruce Cramer: when, HR would work with me, they said, dude, you know, on your, Myers-Brigg, you scored zero for empathy. And I remember going home, looking at my kids and my… now my ex-wife, going.
00:37:53.140 --> 00:38:04.330 Bruce Cramer: God, do I… do I… do I have absolutely… yeah, yeah, that's you. You… you… you are as cold as they… oh, shit. So, you know, I had these… I had these….
00:38:04.330 --> 00:38:05.020 Angie Snowball: these tools we….
00:38:05.020 --> 00:38:12.289 Bruce Cramer: discussed, but I took them serious, and I made the changes. And I'm much happier as a result of that.
00:38:12.290 --> 00:38:15.499 Angie Snowball: Yeah, I think that's the perfect example, because you're not…
00:38:15.850 --> 00:38:33.010 Angie Snowball: It's similar to me. I was kind of the opposite. I was a mouse. I was too quiet. I let everybody walk over me. I didn't even think, consider to think what I wanted wasn't what everybody else wanted. But both of us went through a process of, at the end of the day, success came when we knew who we were.
00:38:33.010 --> 00:38:37.099 Angie Snowball: And when we weren't afraid to show people who we were.
00:38:37.100 --> 00:38:38.030 Bruce Cramer: Yes!
00:38:38.380 --> 00:38:53.900 Angie Snowball: Yeah. Yeah. And I think also, if you're in a spot that, okay, you're doing that, look, I am who I am, I'm showing it respectfully, in a professional way, and it still doesn't fit, well, that's why there's a buzzword of culture.
00:38:54.000 --> 00:39:03.149 Angie Snowball: If you're in the wrong culture, you will never succeed where you are. And there are times when you just gotta cut ties and go to a place where you fit.
00:39:03.330 --> 00:39:12.630 Angie Snowball: And that's hard, because sometimes money is golden handcuffs, all these things, very enticing, but truly, truly, cultural fit.
00:39:12.890 --> 00:39:18.949 Angie Snowball: can change your entire career journey and career progression. Would you… would you agree with that, or do you think I'm being….
00:39:18.950 --> 00:39:37.269 Bruce Cramer: Oh, no, that's a killer point. I am so glad, because there may be come a time when you've done this, you reflected as to what your values are and why, et cetera, et cetera, and you realize you're in an organization. And it reminds me of a case study I read years ago
00:39:37.270 --> 00:39:47.750 Bruce Cramer: Where this guy was very successful, he was in a C-suite, and he just wasn't happy. And he was one… considered one of the best marketing minds in the business.
00:39:48.420 --> 00:39:51.490 Bruce Cramer: But he worked for a large tobacco firm.
00:39:51.850 --> 00:39:57.390 Bruce Cramer: And he could never reconcile that he knew, to some degree.
00:39:57.600 --> 00:40:04.519 Bruce Cramer: He was, you know, basically killing more people because he was so effective with his advertising.
00:40:04.640 --> 00:40:17.179 Bruce Cramer: And even though he was well compensated, and he loved what he did, it just didn't align with his values. And, you know, and… and he….
00:40:17.180 --> 00:40:19.179 Angie Snowball: That's a great example of a story.
00:40:19.180 --> 00:40:19.989 Bruce Cramer: He quit, he just….
00:40:19.990 --> 00:40:21.240 Angie Snowball: They don't want to tell.
00:40:21.440 --> 00:40:22.060 Bruce Cramer: And… Yeah.
00:40:22.550 --> 00:40:30.250 Bruce Cramer: And then he went on to, you know, again, his brand of being this, you know, second-to-none marketer.
00:40:30.560 --> 00:40:47.649 Bruce Cramer: carried him forward, and into a very happy, happy spot, because now he worked for an organization that was aligned with his values. So, yeah, you made a great point. If you don't have that alignment, sometimes you need to leave.
00:40:47.880 --> 00:40:57.270 Bruce Cramer: No matter what your… you know, we've said this multiple times, you don't chase money, you chase your passion. But a close second…
00:40:57.390 --> 00:41:00.080 Bruce Cramer: Everything's aligned with your values.
00:41:01.050 --> 00:41:07.480 Bruce Cramer: For me, I had a company that said, Bruce, you're not aligning with our values. You're kind of an asshole.
00:41:07.480 --> 00:41:18.919 Bruce Cramer: You know? And it was like, okay, I got it, you know? But seriously, you know, I worked for… it's Grainger. They're always voted the best company to work for.
00:41:18.920 --> 00:41:38.020 Bruce Cramer: Always at the top for most ethical, and they've been that way thanks to Bill and Dave Granger, Bill the dad, Dave the son, and they're huge. They're a multi… you know, they're… I don't know, they're somewhere in the neighborhood of 14 billion or more. But that was their culture. It was a great culture.
00:41:38.060 --> 00:41:45.609 Bruce Cramer: It took slow, slow assholes like me and made you more effective.
00:41:45.610 --> 00:42:03.830 Angie Snowball: That's such a good story. I know we have to go to break, but one thing before we go is exactly what Bruce is saying. Like, first you have to know your story, then you have to show your story, you have to tell your story to stand out in a crowd, to brand yourself, and if you don't want to tell the story.
00:42:03.990 --> 00:42:18.880 Angie Snowball: You gotta start over. You gotta be somewhere else, because you… you gotta want to tell and show that story if you're gonna stick out in the crowd. So, we're gonna go to break one last time. When we come back, we're gonna wrap it up with some action steps and homework! Woohoo!
00:42:19.230 --> 00:42:21.269 Angie Snowball: We're ready, Jesse! Thank you!
00:44:08.430 --> 00:44:25.969 Angie Snowball: Okay, welcome back from break. Also, I just wanted to let you guys know that I'm drinking this without simple syrup. I'm pretty sure Humphrey Bogart and Ilza, they're not sitting there waiting for the bombs to drop, putting simple syrup in their drinks. It's perfectly fine without.
00:44:26.190 --> 00:44:29.729 Bruce Cramer: Yeah, that's right, this was… this drink was in Casablanca.
00:44:29.730 --> 00:44:31.270 Angie Snowball: Yeah, that's why I picked it, I love it.
00:44:31.270 --> 00:44:32.870 Bruce Cramer: Maybe we're dating ourselves.
00:44:32.870 --> 00:44:38.310 Angie Snowball: Yeah. But we just happen to like classics, like ourselves. Yes.
00:44:39.000 --> 00:44:58.039 Angie Snowball: So, okay, so, we kind of… we went through a lot of different things, told more stories today than we really went through methodology, so I'm gonna ask Bruce, before we give you homework, if you had to give everybody one action point to take away to help them build their brands, what would you tell them?
00:44:59.790 --> 00:45:02.410 Bruce Cramer: Well, authenticity.
00:45:02.970 --> 00:45:04.440 Bruce Cramer: Be yourself.
00:45:05.300 --> 00:45:23.720 Bruce Cramer: Understand who you are, where do you want to be, you know, what, you know, again, look at your strengths and weaknesses, what are things you need, what are the rough edges that need to be smooth, but first and foremost, be authentic when developing that brand.
00:45:25.270 --> 00:45:31.989 Bruce Cramer: The next… okay, you know, the next would be consistent. Be very consistent.
00:45:32.180 --> 00:45:38.719 Bruce Cramer: At home, at work, you know, wherever you are, show up.
00:45:39.410 --> 00:45:41.250 Bruce Cramer: Consistently.
00:45:43.390 --> 00:45:47.920 Angie Snowball: Yeah, so, I know, so weird. We had a gap. We never have a gap, we're always trying to interrupt.
00:45:47.920 --> 00:45:48.910 Bruce Cramer: together.
00:45:49.160 --> 00:45:58.220 Angie Snowball: So, mine is obviously, … I mean, again, I'm a LinkedIn lady, I never like to self-promote, but this is the real deal. Like.
00:45:58.220 --> 00:46:16.930 Angie Snowball: even anywhere you are, there's two ways to use LinkedIn. There's one to, like, just show up and have this profile that says, this is who I am. And I always tell everybody, no matter who you are, you should have that, because when people Google you or try to look you up, LinkedIn's SEO is so good, that's at the top of the list.
00:46:16.930 --> 00:46:29.980 Angie Snowball: So you don't want somebody to click on that, and it's empty. I mean, you lost… not only did you lose a chance at a first impression, but you made a bad one, right? So I feel like everybody, especially in business and professional life, should have a profile.
00:46:30.450 --> 00:46:37.250 Angie Snowball: But… Using it and leveraging it is such a powerful tool if you want to build your brand, because
00:46:37.350 --> 00:46:47.239 Angie Snowball: Posting, telling people your stories, explaining what you do, telling people what you like, showing them what they know, educating people. That shows people who you are.
00:46:47.240 --> 00:46:57.370 Angie Snowball: Now, I have one of my clients, I'm gonna call him out, because he is just awesome, Todd Eppert, and he won't care. He's been with me, he was one of my first, ever, that trusted me to do this.
00:46:57.370 --> 00:47:16.390 Angie Snowball: And I kept telling him to fire me, because he wasn't getting clients. I'm like, dude, it's not working, you have to fire me. And he says, no, because every time someone calls me, or every time I do work with somebody, they say, man, I saw your LinkedIn, I see you over LinkedIn, I love what you do, I love how you say things, I love what you're doing.
00:47:16.390 --> 00:47:35.340 Angie Snowball: And that's what you want. You want people to come into that meeting feeling like they already know you, they already trust you, and they already like you. If they see you on LinkedIn and they don't like you, fantastic! We all save time. You go to somebody you do like, you know what I mean? But in the meantime, if you're out there on LinkedIn and you're showing people
00:47:35.340 --> 00:47:42.079 Angie Snowball: like Bruce said, authentically who you are. You don't need a big fancy studio to put a video on. One of my most
00:47:42.320 --> 00:48:00.999 Angie Snowball: my most seen post is a tomato plant in my backyard. So just be you, and be consistent. Like, post once a week. It doesn't have to be fancy, just tell people how your week's going. Ask a question, do something like that. And intentionality is the other thing I think is important when you're building a brand.
00:48:01.000 --> 00:48:24.130 Angie Snowball: And that's where using LinkedIn helps, right? I mean, it's something that you're actually doing, you're getting out there. And by the way, this isn't just business owners. Like, if you're shooting for that promotion, why not tell your boss, like, hey man, I don't just work here and go home, I'm interested in this industry. I read this article, I like this about it, I like this about the culture of this company, I, like, share stuff about your company.
00:48:24.130 --> 00:48:35.649 Angie Snowball: If you're trying to get a job, follow a company, comment on their content, show that company that you know that industry. There's so many opportunities in there when it comes to brand building, and it's free.
00:48:35.780 --> 00:48:44.679 Angie Snowball: Best part, right? It's free. So, that's what I… that's all I'm gonna say about LinkedIn, but it is super cool. That's why I made a living out of it, because it's such a good resource to use.
00:48:44.680 --> 00:48:49.499 Bruce Cramer: She is the U.S.'s queen of LinkedIn.
00:48:49.500 --> 00:48:53.360 Angie Snowball: Two tiaras to show it. Actually, I have three, I just bought another one.
00:48:55.280 --> 00:49:02.589 Bruce Cramer: So, you know, you know, that brings up a point, is that on a go-forward basis.
00:49:02.590 --> 00:49:16.930 Bruce Cramer: We are gonna put up, like you can see, tonight. Now, there are reasons for why, Angie has that background up tonight. Oh, yeah. But during our commercials, we are gonna start putting up our Scan Me tags and such.
00:49:16.930 --> 00:49:24.040 Bruce Cramer: And part of that is, we do want to let the audience know, if you have any follow-up questions.
00:49:24.040 --> 00:49:38.059 Bruce Cramer: or you're like, hey, could you send me, do you have anything you could send me on that? We will entertain that. I would say bear with us, be patient, we're all very busy.
00:49:38.080 --> 00:49:48.830 Bruce Cramer: Because we're all very successful. However, we will make the time. And that includes people I know with Angie, as well as myself.
00:49:48.840 --> 00:50:07.260 Bruce Cramer: we… you can get us up on Calendly, and if you hit us up for 20 minutes, I mean, we're fine having a conversation. Oh, absolutely. If we can… if we can help someone, we're… we're all in. Or if we can clarify something we talked about on the show. So I do want to make
00:50:07.260 --> 00:50:13.569 Bruce Cramer: everybody aware of that, that we're easy to reach. I mean, you can find us….
00:50:13.570 --> 00:50:27.679 Angie Snowball: And we have a lot of free stuff. A lot… both of us have a lot of free resources that we're just happy to share. I mean, I've got LinkedIn daily checklist and profile things, there's a lot of free stuff that… I know Bruce has a lot of stuff for coaching.
00:50:27.680 --> 00:50:28.660 Bruce Cramer: Oh, God, yeah.
00:50:28.660 --> 00:50:37.849 Angie Snowball: Yeah, don't be afraid to, like, check us out and, and ask us questions. That's why we're… that's why we're doing this, because we love helping other people. That's why all three of us are in it.
00:50:38.120 --> 00:50:39.480 Bruce Cramer: Absolutely.
00:50:39.480 --> 00:50:42.839 Angie Snowball: All right, Bruce, since you're on a roll, why don't you give the homework?
00:50:42.840 --> 00:51:00.379 Bruce Cramer: Okay, the challenge. The infamous challenge. By the way, we were asked to do this. So, as we said earlier, so we cheated a little bit, write 3… write down 3 words people use to describe you today.
00:51:00.840 --> 00:51:04.109 Bruce Cramer: So, you know, this doesn't have to be done right away.
00:51:04.350 --> 00:51:14.760 Bruce Cramer: But, when you get up and you're having that cup of coffee, or you're sitting, you know, getting ready for bed, just take a piece of paper and write down 3 words
00:51:15.350 --> 00:51:18.159 Bruce Cramer: People use to describe you today.
00:51:18.640 --> 00:51:21.379 Bruce Cramer: And you could even ask someone if you wanted to.
00:51:21.560 --> 00:51:22.260 Angie Snowball: Yeah.
00:51:22.260 --> 00:51:24.950 Bruce Cramer: Look at your spouse and say, how would you describe me?
00:51:25.460 --> 00:51:31.050 Bruce Cramer: Write down 3 words you want to be known for.
00:51:31.800 --> 00:51:37.720 Bruce Cramer: And this is why that little obituary exercise we talked at the top is a good one.
00:51:38.050 --> 00:51:42.770 Bruce Cramer: chance to say, boy, do I really like this. And then, Prepare them.
00:51:43.790 --> 00:51:50.240 Angie Snowball: I was just gonna say, and that living obituary is a great way to get those three words objectively that people think of you.
00:51:50.440 --> 00:51:53.130 Angie Snowball: Yes. Because it will tell you. Okay, go ahead, sorry.
00:51:53.130 --> 00:52:02.469 Bruce Cramer: And then compare them, you know, what's the gap, and then think in terms what's the one action you're gonna take this week to close the gap.
00:52:03.060 --> 00:52:04.379 Bruce Cramer: If there's a gap.
00:52:04.430 --> 00:52:16.710 Bruce Cramer: Now, a couple of quick announcements. Next week, we had a great show last week on AI, the economy, and you, and it was well received.
00:52:16.710 --> 00:52:26.649 Bruce Cramer: ruffled a few feathers, may have caused a little bit of concern. Next week, we're going to talk, how do you prepare for AI?
00:52:26.650 --> 00:52:40.519 Bruce Cramer: in your life, career, or business. How do you prepare? So that's next week. Natej is gonna be back, he's going to lead that discussion, so it's gonna be another good one. Yeah.
00:52:40.520 --> 00:52:44.559 Angie Snowball: Maybe he has a university on AI, so I think he's gonna know what he's talking about.
00:52:44.560 --> 00:52:46.070 Bruce Cramer: Yeah, that's the other thing.
00:52:46.070 --> 00:53:03.720 Bruce Cramer: he's an owner of a university that specializes in AI and healthcare and all that kind of stuff. So, yeah. The other thing, we want to remind you that following us is a brand new show called Making Seamless Sales, and it's with Art
00:53:03.720 --> 00:53:07.070 Bruce Cramer: From. Great guy, great show.
00:53:07.070 --> 00:53:19.459 Bruce Cramer: So, right after us, we roll into Making Seamless Sales with Art From. And think about it, we all sell. This doesn't have to be, well, I'm not a salesman. No, you sell.
00:53:19.490 --> 00:53:27.149 Bruce Cramer: Everybody sells. In between family members, we sell to one another, in a way.
00:53:27.150 --> 00:53:27.869 Angie Snowball: Yeah, you do?
00:53:27.870 --> 00:53:28.510 Bruce Cramer: Yes.
00:53:29.150 --> 00:53:43.999 Angie Snowball: We talked about that on Getting Promoted, right? Like, you are basically selling yourself. And that's the same with branding, right? Like, this is where it's a part of selling yourself. Just make sure you're getting it out there. And, there's so many pieces to branding, though, so we could probably have another section, like.
00:53:44.000 --> 00:54:02.120 Angie Snowball: Again, cracker rail. Let's look at what they screwed up, right? So when you decide to brand yourself, be honest, authentic, think about who you want to be, what you want to be known for, and make sure that's consistent with what you do. Okay, so I think that's it. You guys have your homework. I'm curious to hear how the rest of it goes.
00:54:02.120 --> 00:54:05.169 Angie Snowball: And until then, until next time…
00:54:05.800 --> 00:54:12.419 Angie Snowball: Serving up success with a slash, all about improving your life, career, and business. Cheers!
00:54:13.380 --> 00:54:14.880 Bruce Cramer: Cheers, everybody!
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