Watch now and trade that procrastination for progress:
• You’ll discover practical strategies to get unstuck in work and life
• You’ll learn how tiny steps can break the overwhelm and build unstoppable momentum
• You’ll have fun while you learn, because success always tastes better with a splash!
Are you staring at your to-do list… and suddenly deciding now is the perfect time to reorganize your desk? We’ve all been there, procrastination sneaks in, and before you know it, the day is gone. But here’s the thing: procrastination isn’t about laziness… it’s about overwhelm. In this week’s episode of Serving Up Success with a Splash, Angie Snowball and Bruce Cramer break down:
• Why feeling overwhelmed is the real reason you procrastinate
• How to recognize your Avoidance Saboteur (and shut it down!)
• Simple, actionable steps to shrink the mountain and finally get moving
Plus, our cocktail of the week, the Here We Go Hugo, will give you the same refreshing kick-start as taking that very first step toward success. 🥂
Ingredients:
4–5 fresh mint leaves
1–2 lime wedges (optional, for extra brightness)
1 oz elderflower liqueur (like St-Germain)
4 oz chilled Prosecco
2 oz soda water (club soda or sparkling water)
Ice cubes
Instructions:
- In a large wine glass, gently muddle the mint leaves (and lime wedge if using) to release aroma, don’t crush them into a paste.
- Add the elderflower liqueur.
- Fill the glass with ice.
- Pour in the chilled Prosecco, then top with soda water.
- Stir gently.
- Garnish with a sprig of mint and a lime or lemon slice.
www.angiesnowball.com www.brucecramer.com https://iniciahub.com/
#ProductivityTips
#SuccessMindset
#ProfessionalGrowth
#MindsetMatters
#PersonalDevelopment
Tune in for this fun conversation at TalkRadio.nyc
In this episode of Serving Up Success with a Splash, hosts Angie Snowball and Bruce Cramer dive into the universal business challenge of procrastination while keeping the conversation lighthearted over a shared cocktail. They highlight how procrastination often stems from feeling overwhelmed or focusing on easy tasks instead of critical priorities, and emphasize the importance of accountability and clarity in addressing it. Through candid stories, Bruce underscores the real costs of procrastination—lost revenue, strained relationships, and missed opportunities—reminding business leaders that delayed action can erode both growth and trust.
In this segment of Serving Up Success with a Splash, Angie Snowball and Bruce Cramer explore three practical strategies to combat procrastination: “name it to tame it” (identifying the real reason for avoidance), “shrink the mountain” (breaking daunting tasks into smaller, manageable steps), and “get clarity through action” (moving forward even if it means failing forward). They connect these ideas to the concept of positive intelligence, noting how self-sabotaging patterns like avoidance can drain energy and stall progress if not acknowledged. For business leaders, the message is clear: awareness, incremental progress, and consistent action not only reduce procrastination but also protect opportunities, relationships, and long-term growth.
In this segment of Serving Up Success with a Splash, Bruce Cramer and Angie Snowball expand on their framework for overcoming procrastination by identifying common “saboteurs” such as task avoidance, over-planning, perfectionism, and rationalizing delays. They stress the importance of naming avoidance behaviors, breaking large projects into smaller steps, and embracing progress over perfection with support from accountability partners. For business leaders, their coaching approach—using tools like 30-60-90 day action plans and weekly reviews—shows how consistent action, reflection, and recalibration not only reduce procrastination but also drive measurable business growth.
In this closing segment of Serving Up Success with a Splash, Angie Snowball and Bruce Cramer emphasize accountability as the key ingredient for overcoming procrastination—whether through partners, groups, or professional coaching. They outline a practical weekly challenge: write down one task you’re avoiding, identify why, define the first tiny step, take action, and then check it off to build momentum. Wrapping up with humor and encouragement, they remind business leaders that consistent accountability, clarity through action, and celebrating progress are essential for breaking procrastination cycles and driving long-term success.
00:00:46.700 --> 00:00:55.499 Angie Snowball: Well, hello everyone! Welcome back to Serving Up Success with a Splash. I'm Angie Snowball, your Renaissance Woman, and I'm here today with….
00:00:56.100 --> 00:01:08.929 Bruce Cramer: Bruce Kramer, your corporate cockroach, and I gotta say, I'm a little nervous about this episode. I don't have Dr. D at my side, so I'm at the mercy of Angie.
00:01:08.930 --> 00:01:15.409 Angie Snowball: I know, I'm steering the boat, so this is gonna be so fun. I love when I'm in charge, it's wonderful.
00:01:16.390 --> 00:01:31.090 Angie Snowball: Oh, yeah, so we are missing Dr. D. He is probably knee-deep in wineries right now on holiday, so I'm sure he's having a wonderful time, but we are gonna miss him. And today, we are going to talk about…
00:01:32.250 --> 00:01:43.470 Angie Snowball: Procrastination. And I look, you know, I have these little notes that I make so I don't forget to say something, but let's be honest, this is something I'm really, really good at. I'm fantastic at procrastinating.
00:01:43.470 --> 00:01:53.349 Angie Snowball: And I'm hoping that Bruce will teach me how not to be fantastic at procrastinating. So, we're… as always, we're going to get started with a drink, though. Bruce?
00:01:53.350 --> 00:01:55.210 Angie Snowball: Tell us about my favorite drink.
00:01:55.580 --> 00:02:03.039 Bruce Cramer: Yes, well, and notice she did not procrastinate as it related to getting to the drink, so…
00:02:03.600 --> 00:02:17.639 Bruce Cramer: So, in full disclosure, I am not drinking this wonderful drink called Here We Go Hugo, and the reason for it is, I don't really particularly care for foliage in my liquor.
00:02:17.640 --> 00:02:34.800 Bruce Cramer: And so, let me just quickly recap the ingredients. So, it's like 4 to 5 fresh mint leaves, - 1 to 2 lime wedges, if you want the extra brightness, and then it's 1 ounce of elderflower liqueur.
00:02:34.820 --> 00:02:41.209 Bruce Cramer: I don't think I'd ever take that off the shelf. And then 4 ounces of chilled Prosecco.
00:02:41.320 --> 00:02:51.469 Bruce Cramer: 2 ounces of soda water, and that's like club soda, sparkling water, whatever, and then, of course, ice cubes. And what you do is you put it in a large wine glass.
00:02:51.470 --> 00:03:03.169 Bruce Cramer: And you don't crush those mint leaves, you just kind of take your muddler and muddle them just a little bit, and if you got the lime in there, it kind of gives it that aroma.
00:03:03.300 --> 00:03:24.470 Bruce Cramer: I don't like that. But anyways, then you add the liqueur, the elderflower, that is, fill the glass with ice, pour in the chilled Prosecco, and then you're pretty much, you just stir gently, and you're pretty much off and running. And you can put a little sprig of mint, or whatever you like, and it should be pretty crispy, light, and sweet.
00:03:24.470 --> 00:03:31.710 Bruce Cramer: Kind of like Angie, I hate to admit it, but she's got… she's got your… you show them what it actually looks like.
00:03:31.710 --> 00:03:56.400 Angie Snowball: Yeah, this is what it looks like. And I… I love these because when I was living in Germany, my niece, who was 14 at the time, but that's okay in Germany, apparently this one's okay, she taught me how to make these, and I was like, oh, what a great summer drink, it's really light. And then I learned also from my niece, as she got older, that it's a lot more fun if you take the water and the ice out of there and just do Prosecco and
00:03:56.400 --> 00:04:04.580 Angie Snowball: elderflower sauce, elderflower liqueur. So that's what we do now. It was funny, too, because in German, it's Hallundur.
00:04:04.580 --> 00:04:22.610 Angie Snowball: And they kept trying to explain to me what an elderberry was, and I'll be honest, I didn't know what the hell it was in English. I was like, what? I don't know what an elderberry looks like? Like, I know the word, but I didn't know what it looked like, and they were describing it to me. I was like, I don't know. It was years, I was just walking around American markets, like, do you have Hollanders liqueur?
00:04:22.610 --> 00:04:26.820 Angie Snowball: Anyway, I love it. I even grow mint for it, so cheers.
00:04:27.710 --> 00:04:28.760 Bruce Cramer: Cheers!
00:04:29.430 --> 00:04:41.579 Bruce Cramer: Hey, by the way, everyone, thanks for joining. Our views are going through the roof, and it's all thanks to you. We could not be more grateful. Don't forget, too, to send us questions. You can…
00:04:41.580 --> 00:04:56.689 Bruce Cramer: you know, funnel in. Yep, yep, you can send us questions during this, as well as after. Don't ever be afraid to get ahold of us, let us know some topics and things you'd like to discuss, and we will… we will definitely accommodate.
00:04:56.920 --> 00:05:21.430 Angie Snowball: Yeah, because we fly by the seat of our pants. We usually make up a topic a few days before this rolls, when Sam makes us put in the flyers, so we've got plenty of time to give you the topics you want to hear. But I was thinking, procrastination is something everybody's dealt with at some point, or in their life or another, or I think you're lying. But anyway, Bruce, let's talk about your week. First of all, how was your week? And then tell me, did you procrastinate?
00:05:21.430 --> 00:05:22.110 Angie Snowball: It's been just this week.
00:05:23.070 --> 00:05:26.509 Bruce Cramer: Oh, it's been a very busy but productive week.
00:05:26.640 --> 00:05:45.089 Bruce Cramer: And yes, I'm human. This is… and the reason why this subject scares me, this is one that I'm constantly challenged. And as we get through the, episode here, you'll hear more and more about what that actually looks like in my life. But yes.
00:05:45.090 --> 00:05:52.500 Bruce Cramer: I did procrastinate, but not on… not on the big stuff. Not on the stuff that's gonna bring in the money.
00:05:52.500 --> 00:06:11.100 Bruce Cramer: Yeah. Or the stuff that makes a big difference, for me personally, as it relates to my abilities, etc. So the big stuff I did very well, but you're gonna hear, what I like to do sometimes, and it's not good.
00:06:12.190 --> 00:06:25.230 Angie Snowball: I think you already hit on a key point, accountability. I mean, it's nice to have a person hold you accountable, but let's be honest, dollars and cents hold us real accountable, so the big things have to get done. So that's a certain amount of accountability.
00:06:25.230 --> 00:06:37.770 Angie Snowball: But, you know, also, like, I think that, like anything, what is the root cause of procrastination? Because you can't fix something unless you know what really is causing it, right? And everybody's gonna have
00:06:37.770 --> 00:06:44.039 Angie Snowball: Slightly different versions of this, but at the heart of it all, is getting overwhelmed.
00:06:44.100 --> 00:06:54.709 Angie Snowball: So, we have this to-do list, we have things to do, and we look at it and think, oh my god, this will never happen, or oh my god, this will suck so much. Not only do I not…
00:06:54.750 --> 00:07:16.420 Angie Snowball: want to start. I don't know where to start. So, being overwhelmed is a big problem. Being out of your comfort zone is a big problem. There's a lot of different reasons why we procrastinate, but that's the first thing I think we have to do, is sit down, like, what… what is stopping me? I know for me, being overwhelmed is one of them. Like, I'll look at my to-do list and think, oh my god.
00:07:16.420 --> 00:07:29.670 Angie Snowball: I'm never gonna get that done, so why don't I just go outside and hang out with my neighbor and walk my dog instead? You know, so that's one of the reasons I procrastinate. What about you, Bruce? What's a thing that…
00:07:29.670 --> 00:07:31.290 Angie Snowball: Makes you procrastinate.
00:07:31.460 --> 00:07:45.399 Bruce Cramer: Yeah, so I would say, I, you know, so, as everybody knows, we do string these episodes together sometimes with purpose. So, like, last week, we talked a lot about clarity.
00:07:45.470 --> 00:07:59.659 Bruce Cramer: And I do want to say clarity's one of the very first steps, is to get clear as to what it is you need to do. But here's my… here's my downfall. So just like you, and I've mentioned this, I believe it was last week.
00:07:59.740 --> 00:08:18.559 Bruce Cramer: I do create that hit list. At the start of the day, I reflect on, you know, what I did the day before, what it is I'm looking to accomplish, you know, where do I see the pitfalls, and then I assemble my list. The bad thing is, because of my competitive nature.
00:08:18.840 --> 00:08:21.070 Bruce Cramer: I now have this list of things.
00:08:21.630 --> 00:08:36.910 Bruce Cramer: damn, if I don't gravitate towards the busy is easy stuff, just so I can… just so I can check that shit off the list, and, you know, I'm sitting here by 10 a.m. in the morning, go, yeah, you know, I got, like, half this list done.
00:08:37.289 --> 00:08:40.890 Bruce Cramer: The problem is, it's not the big stuff.
00:08:40.990 --> 00:08:43.149 Bruce Cramer: It's funny.
00:08:43.150 --> 00:08:47.809 Angie Snowball: Sometimes we need that to get the ball rolling, right? Like, if you're really frozen.
00:08:47.810 --> 00:08:48.189 Bruce Cramer: What is it?
00:08:48.190 --> 00:09:02.100 Angie Snowball: It is easier. I know, I've even, like… and you can make fun of me all you want, I'm used to it. I make fun of myself. But I will put things on a list that I've already done, because I want to check it off. Like, okay, this is what I had to do this weekend.
00:09:02.100 --> 00:09:02.730 Bruce Cramer: Oh, yeah!
00:09:02.730 --> 00:09:21.520 Angie Snowball: Grocery store, I already did it. It's still going on the list, and I'm checking it, because I feel like I did something. So, I think there… it's a balance, right? You gotta do something to get started, get the ball rolling, but you're right, there's a time we have to go get the big one. I'll tell you one thing I hate, and I love Focal Point. Everyone knows how much I love Focal Point.
00:09:21.520 --> 00:09:23.699 Angie Snowball: But they have this thing that says, eat the frog.
00:09:23.700 --> 00:09:41.499 Angie Snowball: And I cannot think of a more disgusting way to say… I'm like, I do not want to eat frogs, like, ever. It's, like, something I don't want to do, so we're not using that terminology here. But Bruce and I do have, like, a… kind of like a three-step thing that we want to share with you about…
00:09:41.540 --> 00:09:54.390 Angie Snowball: how we really beat procrastination, because like we were saying, everybody's gonna be different, everybody's gonna have a few different causes and different things they procrastinate, different tells, everything's gonna be different, but these 3 things…
00:09:54.390 --> 00:10:05.520 Angie Snowball: will definitely help anyone, so you can adjust these and adapt them to whatever your specific situation is. So, Bruce, I'm going to hand it over to you and get us started on these three steps.
00:10:05.520 --> 00:10:12.160 Bruce Cramer: Yeah, I'm gonna back the bus up just a little bit, because… Did I say you could do that?
00:10:12.160 --> 00:10:14.330 Angie Snowball: Well, back it up.
00:10:14.330 --> 00:10:26.590 Bruce Cramer: That was something, right, you know, this was something we talked about a while ago, nothing related to this episode. But what people don't understand, there's a cost to procrastination.
00:10:27.060 --> 00:10:39.289 Bruce Cramer: an absolute cost to procrastination. And I know you once said to me, well, did anything ever happen to you where it really… I got 4 things.
00:10:39.410 --> 00:10:46.780 Bruce Cramer: Money, Money, Money, in relationships.
00:10:47.070 --> 00:10:49.690 Bruce Cramer: They're… It's easy.
00:10:49.690 --> 00:10:50.160 Angie Snowball: You're gonna be….
00:10:50.160 --> 00:11:07.140 Bruce Cramer: be money. So, you know, very early in my career, I had procrastinate, you know, there were times that on some, you know, on large projects that I was involved with, for whatever reasons, as that leader, there were some tasks that, because
00:11:07.140 --> 00:11:14.340 Bruce Cramer: you know, I just didn't like it, or whatever, got left till the end. And it led to overruns, so budget overruns.
00:11:14.610 --> 00:11:20.239 Bruce Cramer: I've also had situations where I'm working on campaigns, marketing campaigns.
00:11:20.550 --> 00:11:38.270 Bruce Cramer: And I'm forever tweaking this, that, whatever, and it goes out 2 months later. Well, the campaign's a huge success, so all I can think of was the opportunity cost. Man, if I would have done this 2 months ago, I would have had an extra 30 grand in my pocket.
00:11:38.790 --> 00:11:43.639 Bruce Cramer: Oh, and then the other thing is, that I've done, throughout my career.
00:11:43.910 --> 00:11:54.470 Bruce Cramer: not intentionally, is I will think in terms myself that this isn't the priority. But from another perspective or team member on the team, it was.
00:11:54.720 --> 00:12:09.340 Bruce Cramer: And then it got a little uncomfortable, and then I was kind of like, oh, shit, I don't know if I want to lean into that right now. We got so many things going on. And that actually sort of eroded the relationship of some of my team members.
00:12:09.340 --> 00:12:16.550 Bruce Cramer: So I've become, you know, very aware that, you know, for me personally, I always think in terms of money.
00:12:16.800 --> 00:12:22.670 Bruce Cramer: or… relationships could be at stake while you're procrastinating.
00:12:22.670 --> 00:12:25.260 Angie Snowball: And I like that you hit opportunity, too.
00:12:25.260 --> 00:12:25.700 Bruce Cramer: Yeah, yeah.
00:12:25.700 --> 00:12:35.920 Angie Snowball: The opportunity isn't always relationship or money. Sometimes it's something you'll never get back. It's that… the time you missed meeting that person, or the time.
00:12:35.920 --> 00:12:36.900 Bruce Cramer: That's a great point.
00:12:36.900 --> 00:13:01.769 Angie Snowball: great idea, and they did it before you, because you were putzing around trying to make it perfect, and now you're not the first. There's 10 of them, there's a hundred of them. So, opportunity and ti… I mean, we're kind of like that. We're a weird podcast, we're different, and… but we're unique, and that's because Bruce did not putz around. He's like, hey, we're doing this, show up with wine. I said, okay, let's go. So we're doing it, and we are doing a break, and then when we come back, then we're going to talk about the three things.
00:13:01.770 --> 00:13:04.570 Angie Snowball: Thank you so much for backing me up, Bruce, that was totally nuts.
00:13:04.570 --> 00:13:07.779 Bruce Cramer: No, great point at the end there, because you're absolutely right.
00:13:07.780 --> 00:13:10.210 Angie Snowball: Yeah, alright, Jesse, take us to break.
00:15:25.360 --> 00:15:33.050 Angie Snowball: And I'll tell you what I'm missing, is Natej's moves. He really gets into this one, especially for Britt. That's, like, a lot of movement he's got going on.
00:15:33.050 --> 00:15:38.400 Bruce Cramer: Well, and his glasses. He always, you know, he has different pairs of glasses, and ….
00:15:38.400 --> 00:15:41.040 Angie Snowball: Andy's super smart, he always says smart stuff.
00:15:41.040 --> 00:15:44.460 Bruce Cramer: Yeah, so, look out.
00:15:44.460 --> 00:15:48.229 Angie Snowball: Sorry guys, you just got us today, but we're fun.
00:15:48.640 --> 00:15:49.620 Angie Snowball: Alright, group.
00:15:49.940 --> 00:15:50.450 Bruce Cramer: Alright.
00:15:50.450 --> 00:15:51.270 Angie Snowball: Inactive.
00:15:51.270 --> 00:15:59.780 Bruce Cramer: So, so we talked about, a little bit about what can you do to stop procrastination. That's kind of this segment of the show.
00:15:59.930 --> 00:16:03.190 Bruce Cramer: And there's a big buzz…
00:16:03.490 --> 00:16:22.840 Bruce Cramer: Well, I shouldn't say that. This thing called positive intelligence. We had an episode on emotional. Well, there's also a lot, a lot of buzz around this positive intelligence. And basically, it outlines kind of how you self-sabotage yourself.
00:16:23.130 --> 00:16:36.799 Bruce Cramer: And we're all guilty of it. It's, you know, again, it's about awareness. It just… this whole body of work just makes it crystal clear. Well, what does that mean, and what does it mean to you personally?
00:16:36.800 --> 00:16:41.470 Angie Snowball: I'm taking it right now, and guess what my number one is? Go ahead, tell them what… tell them what one is.
00:16:41.470 --> 00:16:50.649 Bruce Cramer: Well, and it's a big part of procrastination, and it's a very popular saboteur. It's the avoidance Sabbath.
00:16:50.650 --> 00:16:51.450 Angie Snowball: tour.
00:16:51.490 --> 00:16:53.859 Bruce Cramer: And so…
00:16:54.030 --> 00:17:05.470 Bruce Cramer: What this really is all about is you're avoiding doing something that's on your list that you need to get done, and what you want to do
00:17:05.750 --> 00:17:16.670 Bruce Cramer: is name it. And there's a phrase that's used, name it to tame it. So if you're avoiding doing something, you want to ask yourself, why?
00:17:17.200 --> 00:17:20.890 Bruce Cramer: Is it because you hate just doing it?
00:17:20.940 --> 00:17:26.330 Bruce Cramer: Is it because you have some fear? It's very complex.
00:17:26.329 --> 00:17:41.150 Bruce Cramer: It might lead to something that raises your discomfort. You know, you want to name it. We'll go into more details around that. But you want to name, stop and think, why am I avoiding doing this?
00:17:41.290 --> 00:17:43.719 Bruce Cramer: And make sure you come to terms with that.
00:17:43.910 --> 00:17:46.310 Angie Snowball: Yeah, it's like that little voice in your head is kind.
00:17:46.310 --> 00:17:46.920 Bruce Cramer: Yeah.
00:17:47.070 --> 00:17:49.940 Angie Snowball: That one that says, this is not gonna be fun.
00:17:50.380 --> 00:17:50.720 Bruce Cramer: Yeah!
00:17:51.030 --> 00:17:55.770 Angie Snowball: What I'm learning is you really just have to, like you said, name it, and tell it to shut up.
00:17:56.080 --> 00:17:59.799 Angie Snowball: Yeah. It's your voice, you can tell it to shut up.
00:17:59.800 --> 00:18:17.580 Bruce Cramer: Yeah, one of my big ones is, you know, in one of my businesses, I actually worked with the accounting firm that kept the books for us, but I always had to do the first pass of reconciling the ledger of accounts. Well.
00:18:17.850 --> 00:18:37.660 Bruce Cramer: good God, if you let… and typically, I would meet with the accountant every 3 months, and we'd go through to make sure everything was cast correctly, and keep me out of trouble. And… but there were thousands of entries. And so, one of the things, you know, he would say, just…
00:18:37.710 --> 00:18:50.220 Bruce Cramer: Bruce, on a monthly basis, or at the end of each week, and I hate doing it, so I wouldn't do that, and then it would be a month would go by two months, and it would just kill me.
00:18:50.590 --> 00:18:58.349 Bruce Cramer: Quaden's sabotard was, I just don't like doing that. And, you know, I hate it. It's a tedious job.
00:18:58.350 --> 00:19:14.420 Bruce Cramer: But as one of the owners of the business, I'm the only one that can really answer as to what was that money spent for? And so, but that's just an example of by naming it and calling it out, because the flip side of that is…
00:19:14.420 --> 00:19:17.270 Bruce Cramer: We gotta keep the books, and they gotta be clean.
00:19:17.270 --> 00:19:25.750 Bruce Cramer: accurate. And so, get over it, Bruce. You're avoiding it for… Kind of a bullshit reason.
00:19:25.920 --> 00:19:32.159 Bruce Cramer: The second thing, so that's one, name it to tame it, and we're gonna talk more about that.
00:19:32.290 --> 00:19:42.509 Bruce Cramer: The second one is shrink the mountain, because as Angie so eloquently stated at the top of the show, it's because we're overwhelmed.
00:19:43.060 --> 00:19:58.400 Bruce Cramer: And a lot of times, if, you know, when we talk, like I said earlier, I didn't sacrifice any of the important tasks. Did I do a little bit of procrastination? Yeah, did I do the busy work first, when I should have front-loaded maybe the bigger stuff?
00:19:58.430 --> 00:20:12.260 Bruce Cramer: But I still did it. But one of the things that I've learned to do is when I'm… when I'm faced with a task that's daunting, I'm a little overwhelmed, it's like, oh my god, this is gonna take forever, chunk it down.
00:20:12.470 --> 00:20:25.809 Bruce Cramer: Shrink that mountain, dice it up into little pieces, or think of yourself as a mountain climber. I'm only gonna go so many feet today, and then next, next, and take it in small, bite size.
00:20:26.330 --> 00:20:34.719 Bruce Cramer: And the other thing I would say is it is okay to celebrate. Mike, I kind of talk out of both sides of the mouth when I say this.
00:20:35.290 --> 00:20:54.860 Bruce Cramer: And you're gonna hear that a little later, so forgive me, but as I tell my clients, it is important to celebrate the wins as you go along. So as you chunk this down, it might not be completed, but do take credit for the fact that you're making progress, and you're not shying away from it. You're not avoiding it.
00:20:54.860 --> 00:21:11.209 Angie Snowball: Yes. Yeah, and that… that's what I learned a lot with that, through that positive intelligence course, which I'm really enjoying. Avoidance… Avoider is my number one saboteur. My other one, the only one equal to that is Pleaser, which we'll talk about on another show. But it… it is about energy.
00:21:11.210 --> 00:21:24.640 Angie Snowball: So, if you get that going, and that negative energy is your saboteur. The more negative you keep, the more negative you're gonna go. If you tell it to stop, you tell yourself to get over yourself, then you can start getting the positive.
00:21:24.640 --> 00:21:49.160 Angie Snowball: energy, which is gonna take you up. So that is, like, really important to celebrate those wins. Like I said. And you don't have to, like, crack a bottle of champagne every time you put something on your checklist. Just check it, you know? Make a checklist that checks it. Or if you're not a checklist person, you know, find some other way to just say, damn, that was good. You know, just tell yourself, or tell somebody else you did something. That's another way to celebrate. I think that's really important.
00:21:49.170 --> 00:22:08.720 Angie Snowball: And a lot of what Bruce just said, Shrink the mountain, it's gonna start with an action, right? So that's the third one here, is get clarity through action. And as he said, talking out of both sides of your mouth, this one's also a little bit, you know, chicken before the egg type of thing, because
00:22:08.960 --> 00:22:18.659 Angie Snowball: Yes, you need clarity to get started, but also clarity comes from action. So you need some clarity to get started and know where the road is going.
00:22:18.660 --> 00:22:35.540 Angie Snowball: But you will get more clarity as you're doing something. And we said that last week, like, clarity is not a one-time deal. It may happen 10 times a day, it may happen 10 times a month, but a lot of that's because it comes from action, which is another reason, no matter how small that piece is.
00:22:35.540 --> 00:22:39.750 Angie Snowball: just get it started, you know? And don't think about, like.
00:22:40.210 --> 00:22:48.190 Angie Snowball: I mean, I guess, like, as a mountain climber, because I would never climb a mountain. That sounds stupid and dangerous to me, but let's pretend like I was.
00:22:48.550 --> 00:22:50.039 Bruce Cramer: Pick the lift up.
00:22:50.150 --> 00:22:54.029 Angie Snowball: I'll take my cocktail. I'll take the vernicular thing up to the top.
00:22:54.400 --> 00:23:08.709 Angie Snowball: But you would, like, you know, you'd have to plan all this stuff. You'd have to buy equipment, and you have to do this, and you have to do that, and you have to do that. That's totally enough to overwhelm you, right? Well, why don't you just take the first 50 feet up the mountain, see if you want to climb?
00:23:08.710 --> 00:23:25.180 Angie Snowball: And then you do it, and you're like, okay, this is cool, now I'm okay with buying all the equipment I need to go. And it's like that with anything, right? Maybe you're gonna find that it… this thing you've been avoiding, you should avoid, but you're not gonna know unless you start. So that's the third piece there. So we have name entertainment.
00:23:25.180 --> 00:23:31.289 Angie Snowball: Shrink the mountain, and celebrate those wins, and then the third thing is to get clarity through action.
00:23:31.290 --> 00:23:37.560 Bruce Cramer: And what I wanted to add to that is some of the clarity through action comes from failure.
00:23:38.230 --> 00:23:39.750 Bruce Cramer: So, you….
00:23:39.750 --> 00:23:40.220 Angie Snowball: Most of it.
00:23:40.220 --> 00:23:49.169 Bruce Cramer: through… yeah. So you think through, what is that action I need to take? And as she already laid out there, you need to take action.
00:23:49.190 --> 00:24:06.300 Bruce Cramer: But even if that action fails, you still had clarity, you now failed, it's better to fail forward than not do a damn thing at all. Because you're going to learn from that… In another podcast, I said, fail forward and fail fast.
00:24:06.300 --> 00:24:17.060 Bruce Cramer: Yeah, because you're gonna learn, so when you take that next step, or that next action, you're moving forward, and you're gonna have success. I mean, you can't help it.
00:24:17.180 --> 00:24:24.660 Bruce Cramer: So, yeah, that's all I wanted to add to that, is that, you know, don't fear… the fear of failure shouldn't stop you from taking action.
00:24:24.660 --> 00:24:28.269 Angie Snowball: No, which is another reason, you know, thing you have to name.
00:24:28.270 --> 00:24:45.529 Angie Snowball: I think Name Entertainment probably needs a little more, attention, because there's… we've already seen, like, how many things it could be. It could be you're overwhelmed, it could be a fear or failure, it could be you just don't like it. There's lots of reasons that we have these saboteurs, or whatever they are in our lives.
00:24:45.530 --> 00:24:47.140 Angie Snowball: And…
00:24:47.370 --> 00:25:11.880 Angie Snowball: it sounds easy to name it, but if you're a real, true, good procrastinator, like me, I'm, like, procrastination queen, I'm so good at it, you are not thinking that way. You're just thinking of excuses that you don't have to do this crappy thing that is on your plate. So you're not thinking, gosh, let me get clarity and think about why I don't want to avoid it. That's a difficult thing to do, right? That's not real.
00:25:11.930 --> 00:25:16.070 Angie Snowball: So, for me, I have to identify my tells.
00:25:16.070 --> 00:25:34.139 Angie Snowball: that are like, okay, you're avoiding something, get to it. And that's the first step for me, is I have to be aware that I need to name it to tame it, because otherwise, I'm just, oh, I should do this. Oh, you know what I haven't done? I haven't painted the porch, I haven't done this. I'll be all over the place before I do something I hate.
00:25:34.140 --> 00:25:49.450 Angie Snowball: So, I mean, one thing I know is a tell for me is if I am doing something I don't like. One thing is laundry. Like, if you see me doing laundry, I am avoiding something, because I hate laundry, and the fact that I'm like, oh gosh, I should do laundry means
00:25:49.450 --> 00:26:13.849 Angie Snowball: oh gosh, I'm really avoiding something super big, unless we, like, really ran out. But that's a tell for me, is I'm like… or sometimes I… if you see me walk, my neighbor said this, he's like, I saw you walk Aussie, like, 6 times today. And I was like, yeah, that's because it's invoicing day. So I have to realize those are my tells. So, Bruce, we've got 2 minutes to break. I think that's plenty of time for you to talk more about
00:26:13.850 --> 00:26:16.959 Angie Snowball: Your tells, name it to tame it, give some more, like.
00:26:16.960 --> 00:26:20.579 Angie Snowball: Deeper stuff, and we can deep dive when we get back, too, but give us a….
00:26:20.580 --> 00:26:28.059 Bruce Cramer: Yeah, I'm gonna go back to, just like you, anytime I'm involved in a tedious task.
00:26:28.230 --> 00:26:31.230 Bruce Cramer: I hate… you know, I already said bookkeeping.
00:26:31.510 --> 00:26:38.489 Bruce Cramer: So I tried desperately to farm that to somebody else, if at all possible. If not…
00:26:38.870 --> 00:26:56.169 Bruce Cramer: I'll, you know, I'll name it, and I'll do it, you know, I'll bust myself. The other thing is, like, reports and anything detailed or tedious. And so, and I'll be honest, if it's real easy.
00:26:56.430 --> 00:27:12.479 Bruce Cramer: Sometimes I also, as I said earlier, I like to do things, get the busy stuff out, chalk up my wins on my hit list, but sometimes I don't even put the real easy stuff on the hit list, because it's kind of like, you know, out of sight, out of mind, and that can bite you in the butt.
00:27:12.480 --> 00:27:20.160 Bruce Cramer: So I'll save… I'll do a deeper dive as to what the, you know, the tells are.
00:27:20.310 --> 00:27:24.339 Bruce Cramer: And how we might counter those tells when we come back from break.
00:27:24.340 --> 00:27:27.690 Angie Snowball: Yeah, and on break, think about your toes. What do you think your toes are?
00:27:27.750 --> 00:27:35.340 Bruce Cramer: Yes, because we have an assignment at the end. We have another little… another little challenge for the week, like we did last week.
00:27:35.340 --> 00:27:37.130 Angie Snowball: We're so fun, we're so good.
00:27:37.680 --> 00:27:39.870 Angie Snowball: Alright, Jesse, take us to break.
00:29:47.360 --> 00:29:51.870 Bruce Cramer: Alright, so the host has disabled my video.
00:29:52.680 --> 00:29:58.959 Angie Snowball: I got video, I can look at myself. I had to put my hair up, too, it's getting hot. That's one thing about champagne when you're an old lady.
00:29:58.960 --> 00:30:00.520 Bruce Cramer: There we go.
00:30:02.240 --> 00:30:08.450 Angie Snowball: Alright, Bruce is back. Okay, Bruce, let's talk about Name It Tamement. I know you got a lot of stuff to say.
00:30:08.670 --> 00:30:21.640 Bruce Cramer: Well, yeah, and you're gonna have to chime in. So, what I want to do is I'm gonna just take… there's, like, about a half a dozen that are really popular, and I'm hoping… I know…
00:30:21.640 --> 00:30:34.940 Bruce Cramer: You know, like we say, we don't go with the script, but we know what topics we're gonna, cover, and we kinda know the questions, because we know each other pretty well, that we're gonna get asked. And one of the things I did just for
00:30:34.970 --> 00:30:54.950 Bruce Cramer: just for the hell of it, was kind of put together a list, and then I went out with AI and said, well, how does this compare? What are some of the normal behaviors? So, me personally, as well as with AI, this is kind of what I extracted. So, the first one we've already covered is the task avoidant.
00:30:54.950 --> 00:30:58.749 Bruce Cramer: When something is big and complex.
00:30:58.820 --> 00:31:10.039 Bruce Cramer: We tend to avoid it, and as we already said, rather than avoid it, chunk it out. You know, chunk it down. So that was number one on the list, and I do think….
00:31:10.040 --> 00:31:24.800 Angie Snowball: Okay, real quick on that one, I saw a great example. It was… this is not in business, but it said, like, so your wife tells you to go clean up the garage, and you think, oh my god, like, don't clean up the garage, clean up one shelf.
00:31:25.050 --> 00:31:30.649 Angie Snowball: And you clean up one shelf, and all of a sudden you'll say, oh, there's another shelf. I thought that was a really good example of something.
00:31:30.650 --> 00:31:32.049 Bruce Cramer: It is! Big cats.
00:31:32.380 --> 00:31:34.790 Angie Snowball: Like, just everybody has, you know?
00:31:34.910 --> 00:31:37.219 Angie Snowball: Okay, go on, I cut you off.
00:31:37.220 --> 00:31:42.850 Bruce Cramer: The second one was, you know, and I already alluded to this, I like to do the easy stuff.
00:31:43.010 --> 00:31:57.619 Bruce Cramer: over the important stuff, just so I get my juices flowing in the morning, and I can check things off. However, that can lead sometimes to not completing one of the more important tasks in a timely manner.
00:31:57.620 --> 00:32:06.230 Bruce Cramer: So how you would counter that is you just block your, you know… and I tell this to all my clients, you have to get out
00:32:06.380 --> 00:32:22.500 Bruce Cramer: and block your calendar. So not when… not only when you get clarity do you come up with a set of tasks or things you're gonna do for the day, you want to make sure your calendar reflects that, so nobody can impede on your productive time, reflective time.
00:32:22.500 --> 00:32:42.059 Bruce Cramer: whatever it is you need. So that's the thing, is to plug those in first. And so I'm forever having to… what I'll do if I'm one day I cheat a little, that next day, that task is front and center on my calendar at the start of the day, when I'm fresh.
00:32:43.020 --> 00:32:46.560 Bruce Cramer: Any thoughts on that, Angie? Any other comments on that?
00:32:46.560 --> 00:32:52.819 Angie Snowball: Well, I will say, and we're gonna get to this later, because like I said, this is something I'm very good at, procrastination.
00:32:52.860 --> 00:33:09.390 Angie Snowball: I do that. I have a very… I'm very… I have tons of business coaches in my life, and they're all very good, so I have a very color-coded, you know, down-to-the-minute calendar. The problem is… a good example, I decided I wanted to go to the gym.
00:33:09.640 --> 00:33:22.170 Angie Snowball: So I put time in there to go to the gym, blocked it out. I did make it gray. Jim said I should… he's like, you should make it yellow, make it a happy color. I'm like, yeah, but it's a sad color, I don't like the gym. So, I blocked that time out, and guess what I did?
00:33:22.230 --> 00:33:35.270 Angie Snowball: I didn't do it. I was like, it's kind of an optional one. So, the other things we're talking about, I named it, right? Because I had that block, and I did that thing, but that's why we're going to need some of the other things that Bruce is saying, because sometimes.
00:33:35.480 --> 00:33:54.959 Angie Snowball: Name and entertainment isn't enough. And in that case, it wasn't for me. Sometimes it is, yeah? So, I think that's, a great example of how you block stuff off, and then you may need further accountability. You may need to mix and match some of these three things to, like, really get it done, because I know I do. I'm the big ones, you know?
00:33:55.080 --> 00:33:55.600 Angie Snowball: Alright.
00:33:55.600 --> 00:34:12.789 Bruce Cramer: The third one that came up, and this is a big problem for me, so for all my clients, if anybody's watching, this is where you cover your ears, don't listen, don't watch. Because you're gonna say, that bastard, he kicks my ass all the time.
00:34:12.790 --> 00:34:17.990 Bruce Cramer: And I fall prey to it. So, and they are. Over-planning.
00:34:18.520 --> 00:34:28.080 Bruce Cramer: over-researching, or this thing called perfection. So I'm actually combining two. Over-planning, and this idea it has to be perfect.
00:34:28.560 --> 00:34:31.430 Bruce Cramer: It's gotten so bad.
00:34:31.530 --> 00:34:49.739 Bruce Cramer: And as hard as I try, I still tend to over-plan or say, well, I'm not gonna release that quite yet. It's… yeah, I just… and so I actually have to hire somebody to keep me in check. So I get coached. So I've got a couple of people
00:34:49.739 --> 00:34:55.369 Bruce Cramer: I reach out to, and this is what they say. Bruce, it's okay to learn on the fly.
00:34:55.560 --> 00:34:56.270 Bruce Cramer: Okay.
00:34:56.270 --> 00:34:57.220 Angie Snowball: Yeah. Progress.
00:34:57.800 --> 00:34:58.310 Angie Snowball: infection.
00:34:58.690 --> 00:35:02.010 Bruce Cramer: Done is better than perfect.
00:35:02.030 --> 00:35:20.630 Bruce Cramer: Yeah. Another one is, you know, using deadlines to force completion. But I kid you not, I have two people that I rely on when I'm dealing with something fairly complex, and it's gonna have an impact on my business.
00:35:20.650 --> 00:35:25.470 Bruce Cramer: I will sometimes fall prey to this, so I've got a couple of people that I know
00:35:25.530 --> 00:35:42.730 Bruce Cramer: aren't gonna tolerate me, aren't afraid to tell me we're the bear in the woods, and they flat out will say, Bruce, get your ass going. And, like I said, done is better than perfect, you know, it's okay to learn as you go.
00:35:42.730 --> 00:35:55.260 Angie Snowball: You know, something else that I have, … I have a quote from Mark Twain that sits right… you guys can't see it because it's right in front of me, it's really big, and it says, the secret to getting ahead is getting started.
00:35:55.260 --> 00:36:20.129 Angie Snowball: And that's something else that I do, because if I sit down to where I want to procrastinate, I look up and I see that, I'm like, you're right. I'm never going to get up the mountain if I don't drive to it and get out of the car, right? So that's another thing that you can do, is if you have a quote that motivates you, or something, maybe it's a picture of something you want that's motivating you, or something that's scary, whatever, that's something small you can do to keep yourself going
00:36:20.130 --> 00:36:20.780 Angie Snowball: do.
00:36:21.250 --> 00:36:39.389 Bruce Cramer: Yeah, and it's… it's something to think about, too, as you work in teams, is make sure you have those people on the team, you know, that… where you complement one another's strengths and weaknesses. It all begins, as we said in our very first awareness as to who you are, what you're good at, what…
00:36:39.410 --> 00:36:59.270 Bruce Cramer: you're not so good at, we all fall into those categories in some way or fashion, is, you know, it's okay. It's okay to get help. It's okay to ask for help. And, alright, so another one, and we've all seen these people, well, I work better when I'm under pressure.
00:36:59.340 --> 00:37:15.279 Bruce Cramer: We don't have that, don't worry about it, I got it, you know, I could knock that out, you know, nobody sweat. When I'm under the gun, that's when I'm the best. Well, that's bullshit.
00:37:15.280 --> 00:37:22.449 Bruce Cramer: Something is being compromised in all of that, and if certainly you're working with other people.
00:37:22.450 --> 00:37:40.659 Bruce Cramer: you may be compromising them as well. So, that's another big one that stands out, and it's called rationalizing the delay, or this last-minute sprint mentality. And we all know people that fall into that, and quite frankly, we've all.
00:37:40.760 --> 00:37:41.719 Bruce Cramer: Done it.
00:37:42.850 --> 00:37:44.680 Angie Snowball: Yeah. Oh, definitely.
00:37:44.850 --> 00:37:45.380 Bruce Cramer: So….
00:37:45.380 --> 00:37:46.320 Angie Snowball: Definitely.
00:37:46.550 --> 00:38:00.580 Bruce Cramer: And then I would say probably the, you know, there's a couple more. The one is just ignoring or avoiding something that's, you know, a little uncomfortable. And I can honestly say I've gotten into trouble
00:38:00.760 --> 00:38:05.270 Bruce Cramer: when I'm dealing with a large-scale project.
00:38:05.500 --> 00:38:16.099 Bruce Cramer: And there's contracts, you know, a lot of things, a lot of moving parts, you know, hundreds of people are involved. There are probably 6 to 7 contracts.
00:38:16.310 --> 00:38:35.520 Bruce Cramer: It's very easy to say, okay, this one contract, the negotiation on this one contract isn't quite there, and for whatever reasons, you can easily fall prey to just saying, wow, you know, I'll get to that. You know, we've got these other things that are more pressing.
00:38:35.520 --> 00:38:42.169 Bruce Cramer: I'll get to that, and you know, it's almost as if you're wishing that it's magically gonna get done, or.
00:38:42.170 --> 00:38:42.910 Angie Snowball: Yeah.
00:38:42.910 --> 00:38:58.380 Bruce Cramer: that agreement. And I've been burned a couple of times where things actually got canceled, because I didn't want to lean into that discomfort, because I knew things weren't going as well I was like, but I got all this other stuff I'm doing. And that….
00:38:58.380 --> 00:39:21.380 Angie Snowball: That's where clarity comes back in, right? Yes. Because you gotta focus, you gotta keep your priorities straight, even if you don't like them. Sometimes you have to know, like, this is what I have to do to get done. I think that's really important. And then as we move on a little bit, because I don't… I want to make sure we get to all of them, the, shrinking the mountain part. I think that's the next big step.
00:39:21.380 --> 00:39:31.770 Angie Snowball: okay, these are my things I don't like, these are reasons I'm doing it. Bruce did an awesome job at going through all those, because now you can see how many there are, and he probably has more, but we only have an hour.
00:39:31.770 --> 00:39:36.609 Angie Snowball: So… but now it's like, okay, I got them, I'm calling them out.
00:39:36.610 --> 00:39:42.669 Angie Snowball: how do I get started? And… and, I mean, there's a lot of different things you can do. One thing I see…
00:39:42.790 --> 00:39:52.589 Angie Snowball: Like, even when my kid was in school, and they had to write all these papers, right? He always put it off, right? Because he didn't know what to do. And I always told him, don't start in the beginning.
00:39:52.790 --> 00:39:59.370 Angie Snowball: And he's like, Mom, that's so dumb, because he's very scientific. I said, no, seriously, just start in the middle. Start with whatever point you want to take.
00:39:59.370 --> 00:40:15.210 Angie Snowball: And then you can always go back. You don't… things don't have to be the way you expect them, which is that progress over perfection thing, or another one I've heard is panic is the enemy of production, all these things. But you… whatever it is, you gotta find that one… that one piece.
00:40:15.210 --> 00:40:27.559 Angie Snowball: So, what are some examples that you have, Bruce, of, like, that one… like, when you're talking to your clients, and they… they have this thing that they're just avoiding, this big mountain they're staring at, what are some of the, like, really, like.
00:40:27.600 --> 00:40:31.120 Angie Snowball: Good examples of that first step that you get them to take.
00:40:31.780 --> 00:40:42.999 Bruce Cramer: Well, you know, as I had mentioned earlier, is that, every week, we outline at the start of the meeting what the wins were from the prior weeks.
00:40:43.390 --> 00:40:52.430 Bruce Cramer: What were the misses? What were things that you planned to get done that you didn't? And we don't just name them. We talk about…
00:40:52.470 --> 00:41:10.170 Bruce Cramer: you know, even in case of the wins, well, what made you so successful? But even when we talk about the misses, what led to the miss? You know, why did that occur? Because we try to get at root cause. And then we talk about the goals for the next week.
00:41:10.790 --> 00:41:17.259 Bruce Cramer: And one of the big things I stress in this day and age, with things moving as fast.
00:41:18.010 --> 00:41:33.929 Bruce Cramer: as they are, for young startups, there's, you know, I say stick, you know, no doubt there's a vision, and there's a long-term strategy. But when it comes to planning, we literally do a 30, 60, 90 days.
00:41:34.340 --> 00:41:41.629 Angie Snowball: Oh, that's good. So he's already getting into the third one, which is the get clarity from action, because he's gotta start it.
00:41:41.630 --> 00:41:42.060 Bruce Cramer: Yeah.
00:41:42.060 --> 00:41:46.430 Angie Snowball: He has them sorted, and then he's got these plans, and then he's going back to them.
00:41:46.890 --> 00:41:49.080 Angie Snowball: No wonder you make the big bucks as a coach.
00:41:49.240 --> 00:41:50.300 Bruce Cramer: Well….
00:41:50.300 --> 00:41:50.890 Angie Snowball: Good ass.
00:41:50.890 --> 00:42:10.129 Bruce Cramer: You know, I like to double everybody's sales, at least within 12 months. And typically, we do that. But the reality is it's that 30, 60, 90. So what happens is that, you know, they're amazed at how much the 60-day outlook
00:42:10.330 --> 00:42:16.490 Bruce Cramer: changed based on the 30 days of action they took. Because in there, there were some wins.
00:42:16.590 --> 00:42:23.379 Bruce Cramer: But there were also some misses. So we recalibrate. So even the 60-day view changes.
00:42:23.380 --> 00:42:39.330 Bruce Cramer: And Katie barred the door, half the time, by the time you get into the 90-day portion that was initially laid out, because we literally write everything out on a board, here's what's gonna get done in this 30, 69, that 90-day changes. Sometimes wholesale.
00:42:39.370 --> 00:42:43.449 Bruce Cramer: Because of the learnings that occurred by taking the action.
00:42:43.590 --> 00:42:44.100 Angie Snowball: Yeah. Just….
00:42:44.100 --> 00:42:55.929 Bruce Cramer: Take the action. We have clarity. You can see it in front of us. We got it written down. Now, execute. And there will be failure, but like you said, fail fast. Recalibrate.
00:42:55.930 --> 00:43:12.129 Angie Snowball: Yeah, recalibrate, get more clarity. But you would never know that that's where you need to go if you hadn't started. Like, you gotta… that's the thing about getting clarity through action. Okay, we do have one more break, then we're gonna come back and wrap up and give everybody something to do, so you're gonna stop….
00:43:12.130 --> 00:43:29.289 Bruce Cramer: One second, I just want to point out that weekly review is on that 30, 60, 90 days. So you see how it all ties together? So plenty of time to be proactive, and that's how you double your business every quarter, or at least every 12 months. Alright!
00:43:29.510 --> 00:43:33.030 Angie Snowball: Okay, now you can take a break, Jesse.
00:45:19.570 --> 00:45:23.520 Angie Snowball: Alright, that commercial made me miss Natej, too. I was like, aww….
00:45:23.520 --> 00:45:24.560 Bruce Cramer: Yeah….
00:45:24.560 --> 00:45:25.240 Angie Snowball: That's adorable.
00:45:25.240 --> 00:45:32.819 Bruce Cramer: I did my best Dr. D impression, not so good, but… you can tell the alcohol always settles in in this segment.
00:45:32.820 --> 00:45:37.309 Angie Snowball: So, Bruce, tell us, what's your one takeaway?
00:45:37.360 --> 00:45:56.489 Angie Snowball: And we're getting there, we're getting there. So, we're almost gonna do the takeaways. I just wanted to, real quick, I think Bruce is brilliant all the time, but he really hit on something that last time that's a big part of procrastination. We kind of did it the whole time, but I just really want to throw it, like, right in front of everybody. Accountability.
00:45:56.720 --> 00:46:21.259 Angie Snowball: It has to be… now, and it may be many different types of accountability for the many different things you're avoiding. So, for me, I hate the gym. I have to have someone that's waiting for me there, because I won't let somebody else down. But if it's just me, I got other things to do. I have a marketing mastermind that happens once a month, the LinkedIn loop thing.
00:46:21.260 --> 00:46:45.759 Angie Snowball: And everybody that comes, they have to bring a post. And some of them, they started saying, like, oh, man, homework. But, you know, these are people that are doing the marketing mastermind, and they're not doing posts. So now it's like, okay, there are, you know, 20 people here that are waiting for your post. We need the link to your post. So whatever you're doing, make sure you have an accountability partner, an accountability group, something that's holding you
00:46:45.760 --> 00:47:01.209 Angie Snowball: accountable, to help you get these things done, because sometimes if we leave it to ourselves, we can name it to tame it, we can shrink the mountain, we can get clarity through action, and we still struggle, and that's where accountability helps us.
00:47:01.500 --> 00:47:08.749 Bruce Cramer: You know, Angie, it's incredible what you just said. Our first episode was awareness, action, and accountability.
00:47:08.750 --> 00:47:09.690 Angie Snowball: Yeah.
00:47:09.690 --> 00:47:11.480 Bruce Cramer: And you could talk to….
00:47:11.480 --> 00:47:12.959 Angie Snowball: Tuckers don't keep coming back.
00:47:12.960 --> 00:47:27.859 Bruce Cramer: Yeah, well, and you could talk to… the whole coaching industry is really based on awareness, action, and accountability. But it's interesting, because the other thing I was thinking of, you talked about accountability partners. Well, how I met Angie…
00:47:28.300 --> 00:47:35.669 Bruce Cramer: is I just couldn't get started with any digital media, so I gave her a call, because I heard she was pretty good.
00:47:35.750 --> 00:47:51.750 Bruce Cramer: Well, it didn't take long for her to start kicking me in the ass, and take the action, but that's exactly what she did, is she brought accountability to my digital market. I couldn't get away with, well, I'm not quite ready, you do… should we put that out now? Yeah.
00:47:51.750 --> 00:47:58.019 Bruce Cramer: Yeah. And then, as she said, then the bucks start to flow in. And it's like.
00:47:58.020 --> 00:47:58.450 Angie Snowball: Yeah.
00:47:58.450 --> 00:48:01.499 Bruce Cramer: Damn, am I glad I got Angie? Yeah, and stuff like that.
00:48:01.500 --> 00:48:24.690 Angie Snowball: that, too, sometimes these things that we put off, like, it takes three to six months to really get marketing stuff moving. That's why a lot of marketers say, look, minimum 6 months, because it takes a while. And think about it, the longer you're waiting, just get the crap out there and get started, because then you're already starting the wheel, and by the time the wheel's spinning where people see it, you got good stuff and you're ready, because you got clarity through action.
00:48:24.820 --> 00:48:40.200 Angie Snowball: Okay, so Bruce has some homework for us, things that we can do daily. I'm also going to do these myself, because, like I said, queen of procrastination, and I think these are awesome. So, walk us through our weekly challenge. Let's not call it homework, that's a dirty word.
00:48:40.200 --> 00:48:40.610 Bruce Cramer: Yeah.
00:48:40.610 --> 00:48:41.710 Angie Snowball: Challenge, Bruce.
00:48:41.960 --> 00:48:54.360 Bruce Cramer: Yes, and so we're doing this now because we did get some feedback from some listeners that this has been very helpful. Somebody said, yes, they're kind of funny, and, you know, Bruce is a little quirky.
00:48:54.360 --> 00:48:55.210 Angie Snowball: Come on, we're really good.
00:48:55.210 --> 00:49:08.529 Bruce Cramer: Angie is so, so relatable, and the Dr. D, but what they take away most are the action items, because again, it's easy to poo-poo this stuff. Oh, well, that's obvious. Well, I challenge you.
00:49:08.830 --> 00:49:22.510 Bruce Cramer: If it's so obvious, then do it. So this week, write down one example where you catch yourself procrastinating, where it's like, I don't… I'm not gonna do that yet. Write it down.
00:49:22.740 --> 00:49:26.000 Bruce Cramer: Define why are you putting it off?
00:49:26.920 --> 00:49:31.189 Bruce Cramer: This is that name it to tame it. Why are you putting it off?
00:49:31.550 --> 00:49:33.539 Bruce Cramer: Because if you say to me right now.
00:49:34.040 --> 00:49:37.050 Bruce Cramer: That it's not important, and why the hell is it even on your list?
00:49:39.260 --> 00:49:45.759 Bruce Cramer: The third thing… Decide the first tiny step
00:49:46.040 --> 00:49:49.800 Bruce Cramer: And write it down to now doing it.
00:49:50.160 --> 00:49:58.130 Bruce Cramer: If you've named it, and it's like, shit, bust it, I gotta do this, just take the first… so if you're writing a report.
00:49:58.450 --> 00:50:00.600 Bruce Cramer: Just write the title of the report.
00:50:01.050 --> 00:50:08.759 Bruce Cramer: Maybe that's all you do today, is write the title and write a rough draft of the outline.
00:50:09.410 --> 00:50:10.500 Angie Snowball: Just that.
00:50:10.820 --> 00:50:15.659 Bruce Cramer: Don't burden yourself with, oh, shit, I gotta have this 5-page report. No!
00:50:16.110 --> 00:50:25.610 Bruce Cramer: And then the fourth is take the first tiny step. So when you say, here's what I need to do, and you write it down, do it!
00:50:25.770 --> 00:50:27.700 Angie Snowball: Yeah, the next one's do it.
00:50:27.700 --> 00:50:30.199 Bruce Cramer: Do it! That action we talked about!
00:50:30.200 --> 00:50:30.610 Angie Snowball: Yeah.
00:50:30.610 --> 00:50:48.589 Bruce Cramer: And then check it off your list. That's a little bit about the accountability. Did you do it, and can you now check it off? So write down one example where you catch yourself procrastinating, define why are you putting it off, decide that very first tiny step you're gonna take, and write it down.
00:50:49.400 --> 00:50:50.470 Bruce Cramer: Do it!
00:50:50.680 --> 00:50:59.449 Bruce Cramer: And then… Celebrate. Take that sip of wine at night and say, I knocked it out today.
00:50:59.450 --> 00:50:59.840 Angie Snowball: Yeah.
00:50:59.840 --> 00:51:03.940 Bruce Cramer: kill me. He's gonna say, that was embarrassing, bro.
00:51:03.940 --> 00:51:08.989 Angie Snowball: He does always tell us not to do British accents. We think it's fun. Kind of pisses him off.
00:51:08.990 --> 00:51:14.650 Bruce Cramer: He can't stop us either. And he's probably watching. He's probably watching.
00:51:14.650 --> 00:51:17.099 Angie Snowball: He probably is, he's probably, like, crazy.
00:51:17.100 --> 00:51:19.889 Bruce Cramer: He tours Europe for the fifth time this year.
00:51:19.890 --> 00:51:22.559 Angie Snowball: And he's not gonna leave us unsupervised again.
00:51:22.560 --> 00:51:23.980 Bruce Cramer: No, no!
00:51:23.980 --> 00:51:33.269 Angie Snowball: So, but I love those steps, and I think something really important that Bruce said, and do not shirk this, write it down.
00:51:33.320 --> 00:51:47.199 Angie Snowball: You can think in your head, you've got it, you can think in your head. I cannot tell you the importance. When I was getting my master's degree, I did a class on adult education, and the studies are overwhelming of the connection between our hand
00:51:47.400 --> 00:52:04.040 Angie Snowball: and our brain to write it down. Don't get me… I type all day long, but there is such a connection, it's so important, and it also helps with your accountability. So I highly, highly stress, write it down. If you don't have a pen, let me know, I'll send you one.
00:52:04.040 --> 00:52:13.830 Bruce Cramer: Well, and the other thing, and we spent a fair amount of time by, to your point, writing it down, we learned the neuroscience of clarity.
00:52:13.890 --> 00:52:32.209 Bruce Cramer: it relaxes your mind. If it's written down, you're no longer thinking, God, I wonder what if, if and buts and candy and nuts, when it all be a Merry Christmas? You know, that all goes away. That all goes away. And you won't have near the anxiety
00:52:32.210 --> 00:52:35.339 Bruce Cramer: You won't have near the stress.
00:52:35.470 --> 00:52:38.900 Bruce Cramer: So write it down. It really works.
00:52:39.120 --> 00:52:39.900 Bruce Cramer: Yeah.
00:52:39.900 --> 00:53:03.930 Angie Snowball: It helps with all the things we talked about. Time management, clarity, awareness, action, all these things are tying together and going in the same place, but that write it down, it really does. It takes the stress out. That's one of the reasons I like writing lists. I know… I do have ones that are typed up. I like writing it, because it takes the anxiety away from me just to have it written down. Like, I haven't even gone to the store yet, or I haven't gone through my day.
00:53:03.930 --> 00:53:06.880 Angie Snowball: But it takes the anxiety of me out of saying, I won't miss it.
00:53:06.880 --> 00:53:11.549 Angie Snowball: Because it's on my list. I have a plan, it will be there, it's on my list, so….
00:53:11.550 --> 00:53:13.429 Bruce Cramer: Noelle, my better half?
00:53:13.630 --> 00:53:23.669 Bruce Cramer: is forever saying, Bruce, add this to your list, because then she can relax, she's much calmer, because she knows I got it on my list.
00:53:23.680 --> 00:53:28.260 Angie Snowball: Yeah, no, so true. God, she's so adorable, too. I love…
00:53:28.260 --> 00:53:52.589 Angie Snowball: I really do, I just adore her. But that's… all those things are so important. So, just recapping, the strategy is basically, name it to tame it, shrink the mountain, get clarity through action. Bruce gave you all the five steps that we're gonna do, so write it down, write down what you're procrastinating, why you're doing it, the first tiny step you're gonna do, and then check it off your list.
00:53:52.590 --> 00:54:02.259 Angie Snowball: Alright, Bruce, before we go, what is the one major takeaway you have from today that you want to share with our awesome audience that keeps listening to us?
00:54:02.860 --> 00:54:06.609 Bruce Cramer: Name it to tame it. I like that. I like that.
00:54:06.830 --> 00:54:13.940 Bruce Cramer: The other thing I want to point out is next week, We have a world-renowned economist
00:54:14.510 --> 00:54:17.710 Bruce Cramer: Going to be joining us as a guest.
00:54:17.820 --> 00:54:30.450 Bruce Cramer: Yeah. And, you know, we talk about everything that's going on in the economy, and he not only takes a U.S. view, he'll take a world view as well. I'm not gonna say who it is.
00:54:30.490 --> 00:54:41.859 Bruce Cramer: But when you see it in the invite, you can look him up. He is quite the expert, and we can't wait to talk. Are we all going broke? Yeah, he's gonna.
00:54:41.860 --> 00:54:46.149 Angie Snowball: tell us all if we're going broke or not, so I'm pretty excited to hear this one, too.
00:54:46.480 --> 00:54:48.610 Angie Snowball: So join us next week, we have a guest.
00:54:48.610 --> 00:55:08.239 Angie Snowball: Do want to thank everybody for being with us again today. I hope that you enjoyed our show. If you missed any reruns, check out our YouTube channel, Serving Up Success with a Splash. Like and subscribe. We appreciate each and every one of you, and until next week, here we go, Hugo! Get it done! Cheers!
00:55:08.240 --> 00:55:10.270 Bruce Cramer: Yeah! Cheers!
00:55:10.850 --> 00:55:13.279 Bruce Cramer: Take us away.
Talking Alternative Broadcasting
392 Central Park West Suite 17R - New York, NY 10025
Privacy Policy · Terms & Conditions
Thank You for Visiting TALKRADIO.NYC © 2022.
