Friday, May 12, 2023
Facebook Live Video from 2023/05/12 - Self-Reinvention and Finding an Underserved Niche Market

Facebook Live Video from 2023/05/12 - Self-Reinvention and Finding an Underserved Niche Market


2023/05/12 - Self-Reinvention and Finding an Underserved Niche Market

[NEW EPISODE] Self-Reinvention and Finding an Underserved Niche Market

Fridays 12:00pm - 1:00pm (EDT)                              


Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself.  The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys.


Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discuss.  And so was born FORGOTTEN SKINCARE, a line of skincare products intended specifically for underarms, inner thighs and the like.  On this episode of INTANGIFY, we'll talk with Alex about her "rebirth" as an entrepreneur, the beginnings of FORGOTTEN SKINCARE, and its future.

Tune in for this enlightening conversation at

Show Notes

Segment  1

Matthew introduces his guest, Alex Pottash. They both give a shout out to their mothers for Mother’s Day. Alex is an entrepreneur and founder of Forgotten Skincare. Alex started this as an idea back in 2018 while working in pharmaceutical advertising. She focused on digital advertising in search engine marketing. Alex looked at things like questions people looked for and when starting her own business, she went into search data where she discovered questions regarding dark underarms. Alex decided to create a product that had a formulation that helped with certain concerns in skin care that she found were not addressed or often talked about. Alex speaks about her process which starts by searching online herself about trends and the landscape of brands, products, and more. She talks about using softwares and also using surveys to get to know what her customers wanted to see Forgotten Skincare make next; one example is a body scrub she says they released to help with people who have hyperpigmentation and other conditions

Segment 2

Discussing research, Alex and Matthew mention being cautious when using a search engine like Google to find answers related to serious conditions of skincare or in Matthews area of focus, law. Though it is a good starting place. Alex mentions gen z users using TikTok as a search engine as well as Youtube. It's important to look at things holistically and challenge information you run into before making decisions. Talking more about her process in identifying an underserved niche market, Alex says that she uses first party data to try to answer questions. This includes customer data such as emails from customers and purchases to help uncover an individual person's situation and common ones. Although she loves search engine marketing and telling a story using data, now as a business owner, Alex says she does her best to spend her time evenly with other responsibilities. Alex talks about her first product she ever launched for underarms and how she started learning about the nuances in the ways certain terms are being used such as whitening, brightening, and lightening. She mentions her mission to help people feel empowered in their skin, no matter what their skin looks like.

Segment 3

Alex speaks about the challenges launching her brand during the pandemic. One of the hardest things she mentions has been managing supply chain and inventory as she never dealt with that in her previous experiences. She also mentions being flexible especially when there is something not in stock or needing to find a different supplier. Alex also talks about a sunflower oil shortage due to the war in Ukraine, being one example of a big challenge with her products. She says that currently she is in the process of hiring for operations and supply chains. Alex also works with third parties that help package her products and send them out. She wishes to hopefully find a team. She adds humor to her experience doing this herself at first with her family in her kitchen. Matthew and Alex discuss overall the difficulty of owning a business especially when done alone for some time.

Segment 4

Alex says that she would like to see her brand and her message be whisky known and accessible. Right now, you can find Forgotten Skincare online at Macy’s, Urban Outfitters, and Amazon and Her goal is to get her products on the shelves in stores so that people who resonate with her brand and skin concerns can find them easily even more. She also wants to help people find more solutions for their skincare and support other women owned businesses. Alex mentions being a part of The Workshop at Macy’s, a program for women and diverse owned businesses. Matthew and Alex also discuss the WBENC certification and supporting women owned businesses in various ways. Alex mentions her brightening deodorant cream, body scrub and other gender neutral products which you can check out today using a special code “talkradio20” for 20 percent off your order at If unsure about what you’re looking for, you can also send a DM to Forgotten Skincare on Instagram or an email at


00:00:34.440 --> 00:00:38.150 Matthew D. Asbell, Esq: hi there and welcome to in Tang if i'm your hosts you as well

00:00:38.450 --> 00:00:51.740 Matthew D. Asbell, Esq: in tang. If I is a podcast, where we talk about the intellect sorry. intensify, as the is a podcast where you talk about the intangible aspects of business, as you might be able to tell. I'm not 100% today. I'm over coming

00:00:51.760 --> 00:00:58.680 Matthew D. Asbell, Esq: some sort of illness, but hopefully it will be gone, and my voice will will will last throughout the the hour.

00:00:59.030 --> 00:01:12.580 Matthew D. Asbell, Esq: Want to take a quick moment just to shout out to my mother for Mother's day, Mom, if you're listening, Happy mother's day, I know it's a few days early, but just one to think about you, and and my guest has a message

00:01:12.580 --> 00:01:20.040 alexpottash: for hers as well. Yeah, shout out, Mom love you all the way in Philly from California.

00:01:20.520 --> 00:01:22.320 Matthew D. Asbell, Esq: Yeah, my mom's in Philly, too.

00:01:23.630 --> 00:01:32.540 Matthew D. Asbell, Esq: So happy Mother's day to both our moms and to all of yours and your your moms. But, my I'm. Here today with my guest, who is Alex Potash

00:01:32.560 --> 00:01:39.680 Matthew D. Asbell, Esq: and Alex is an entrepreneur, and the founder and principal of forgotten skin care

00:01:39.820 --> 00:01:50.140 Matthew D. Asbell, Esq: which is a really interesting brand, and and with a really interesting purpose. So I hope you'll you'll stick around and and listen to Alex's story.

00:01:50.260 --> 00:01:52.870 Matthew D. Asbell, Esq: So, Alex. Maybe you could tell us a little bit about yourself.

00:01:53.530 --> 00:02:14.230 alexpottash: Yeah, thanks for having me on the podcast. Matthew. I'm excited to be here. This is my first ever podcast. So i'm very, very excited to be with you. So yes, i'm the founder and CEO of forgotten skin care, and I started forgotten skin care just as an idea. Back in

00:02:14.400 --> 00:02:20.500 alexpottash: 28, when I was working full time, mostly in pharmaceutical advertising.

00:02:20.580 --> 00:02:41.610 alexpottash: And I specialize in digital advertising specifically in search engine marketing. I'm sure a lot of you listening have heard of that before basically Google and bang Don't forget about thing. And I spent my days looking. Oh, at what people were searching for, what questions they had, and how I could help. These companies

00:02:41.610 --> 00:02:49.440 alexpottash: provided answers. And so, when I wanted to start my own business. It felt most natural for me to go into the search data.

00:02:49.620 --> 00:02:58.170 alexpottash: and I uncovered a white space in the skin care industry. There were a lot of searches around, dark under arms.

00:02:58.310 --> 00:03:09.600 and there was no product out there that met consumers needs of being vegan free from harsh synthetic ingredients like hydrogen own, and free from.

00:03:10.090 --> 00:03:19.470 alexpottash: or rather cruelty free. And these types of things that consumers were looking for. And so I decided to create a product and put it out into the world.

00:03:19.680 --> 00:03:32.230 alexpottash: and people loved it, which I was pretty surprised about because I formulated it with a chemist. But I had never had an experience formulating something before. So I did a lot of research into the ingredients.

00:03:32.420 --> 00:03:45.560 alexpottash: and I formulated this product, put it out, and people loved it, and they were putting. They were asking where else they could put it on their bodies, and that sparked an aha moment for me where I realized that there were all these areas

00:03:45.560 --> 00:03:58.950 alexpottash: of the body and skin concerns that are often underserved and under addressed, and not often talked about, and so that sparked the the brand forgotten skin care which was officially launched in February 2020.

00:04:00.140 --> 00:04:07.950 Matthew D. Asbell, Esq: Thanks so much for that. It's a really interesting story, and and some aspects of it that I I I particularly like is

00:04:08.050 --> 00:04:13.060 Matthew D. Asbell, Esq: you you. You can't tell that story. I've heard you tell it a few times. You can't tell that story without

00:04:13.990 --> 00:04:28.480 Matthew D. Asbell, Esq: sharping on multiple times the word research. And and you know the amount of research that you did into lots of different aspects the initial one, that sort of sparks the spark to the business, but also

00:04:28.680 --> 00:04:41.690 Matthew D. Asbell, Esq: how you proceeded. And I i'm curious if maybe you can enlighten listeners a little bit about. you know your perspective, just generally on on research, and how you go about doing research when when you have a a question like

00:04:42.120 --> 00:05:01.540 alexpottash: Yeah. So I think everyone does this. But I usually start with an actual search on Google and try to get the landscape of what things are popping up, because that will show what is relevant and in what is trending. So you'll look. I look at a lot of you know who's playing in this space

00:05:01.540 --> 00:05:14.460 alexpottash: from a paid standpoint on the page and then digging into the organic, which shows naturally what people are looking at and leaning in, leaning into for, and to find information.

00:05:14.620 --> 00:05:34.440 alexpottash: So that's where I usually start, and then there's tools out there that are free. Some of them are paid to help facilitate research. Since we're talking about Google, if you're writing Google Ads, you can use their keyword tool to inform. There's also.

00:05:34.440 --> 00:05:40.940 alexpottash: you know you can use Amazon as well if you're specifically looking at e-commerce Amazon has.

00:05:41.430 --> 00:05:50.040 alexpottash: There's a partner tool that's called Helium 10 that has so much information. So there's a lot of software tools you can use.

00:05:50.040 --> 00:06:04.480 alexpottash: And then one of the ways as as I got into my business. One of the most valuable ways that I research as I move along and make decision decisions, is by just asking my customers. So I do surveys.

00:06:04.740 --> 00:06:14.340 alexpottash: and one of the surveys that I did. I was asking customers what they want to see us make next, and that helped inform the product that I launched

00:06:14.340 --> 00:06:42.060 alexpottash: at the end of last year, which was a body scrub, because my customers responded that they were looking for a body scrub to help alleviate their skin care concerns having to do with Kp. Characters as far as, and hyper pigmentation. So there's like qualitative research as quantitative research, and then, you know, putting it all together, and kind of having to ultimately go with my gut instinct on what to do next, and what decisions to make.

00:06:42.880 --> 00:06:48.010 Matthew D. Asbell, Esq: So in in my field, like at least the places that you started.

00:06:48.110 --> 00:07:01.920 Matthew D. Asbell, Esq: I think, are are the most dangerous ones. It's sort of like in in medicine, like. If you look up, you know what you you your symptoms on and on, you know, on Google.

00:07:02.240 --> 00:07:05.680 Matthew D. Asbell, Esq: Yeah. So so like you know what.

00:07:05.710 --> 00:07:18.910 Matthew D. Asbell, Esq: If you look them up on Google, let's not forget Bing, and and you know, and yahoo, if I mean, are they still around? I don't know, I think they combined forces.

00:07:19.020 --> 00:07:20.010 Matthew D. Asbell, Esq: Yeah.

00:07:20.320 --> 00:07:32.610 Matthew D. Asbell, Esq: But in any case, you know, doing that is really like the you know, a big risk, and and you know we'll we'll have. We'll have clients who come to us, you know, saying, oh, I I need an nda

00:07:32.750 --> 00:07:36.370 Matthew D. Asbell, Esq: searched on Google or or you know, or they

00:07:36.850 --> 00:07:44.660 Matthew D. Asbell, Esq: where they think they know what they need, and these days now it's Chat Gbt: you know You go and write, you know, for an answer.

00:07:44.700 --> 00:07:53.030 Matthew D. Asbell, Esq: what what are you? I don't know. Chat Gbt made my weekly meal

00:07:53.030 --> 00:08:07.790 alexpottash: list in my grocery list this week. I asked it like, hey, what can I make this week. That's healthy and vegetarian. And can you make me a grocery list? And it did it all, and I followed it. It was great, is pretty cool. Yeah.

00:08:08.110 --> 00:08:16.910 Matthew D. Asbell, Esq: but there's this. There's this aspect of sort of the reliance on that. And and and going back to the Google and being searches.

00:08:24.660 --> 00:08:28.270 alexpottash: I think there is technical difficulty.

00:08:57.690 --> 00:09:17.120 Are you a business owner? Do you want to be a business owner? Do you work with business owners Hi! I'm, Stephen Fry your small and medium-sized business, or Smb Guy and I'm, the host of the new Show, always Friday, while I love to have fun on my show, we take those Friday feelings of freedom and clarity to discuss popular topics on the minds of Smps today.

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00:10:01.450 --> 00:10:29.970 Are you on edge? Hey? We live in challenging edgy time. So let's lean in. I'm. Sandra Bardman, the host of the edge of every day, which airs each Monday at 7 P. M. Eastern time on talk radio and nyc tune in, Live with me and my friends and colleagues, as we share stories of perspectives about pushing boundaries and exploring our rough edges. That's the edge of every day on Mondays at 7 P. M. Eastern time on top radio and Nyc.

00:10:30.110 --> 00:10:31.050 Christian.

00:10:32.910 --> 00:10:40.760 you're listening to talk radio, Nyc: uplift educate in power the

00:10:56.500 --> 00:10:58.570 the you.

00:11:00.960 --> 00:11:01.600 the

00:11:05.140 --> 00:11:06.400 the

00:11:07.380 --> 00:11:15.570 Matthew D. Asbell, Esq: hi there! Welcome back to in Tang. If we had a little bit of an unscheduled break there. Both Alex and I are having lots of fun with technology today.

00:11:15.620 --> 00:11:25.060 Matthew D. Asbell, Esq: Her computer wants to restart just before the session. My computer wants to start during the session. So i'm back, and and so is Alex, and we'll. We'll resume where we left off.

00:11:25.150 --> 00:11:41.400 Matthew D. Asbell, Esq: So we were talking about research, and in in particular about sort of the pearls of research. When you're you're trying to get the answer to a question I raised in in in my field, and certainly in the medical field. It's common for people to do a Google search or a Bing search as their first step

00:11:41.400 --> 00:11:54.510 Matthew D. Asbell, Esq: and and and you know, and Alex's response was instantly: Yes, it always tells me I have cancer right. It's it's it's often gonna mislead, or you know, or give you. You know, information that's that's not accurate.

00:11:54.510 --> 00:12:08.300 Matthew D. Asbell, Esq: The same thing happens in the legal field when I have clients that you know, think they know what they, what they should do based on the Google search. And then we were also talking about Chat Gbt, which she uses for her grocery list, which is a great idea. But

00:12:08.300 --> 00:12:18.210 Matthew D. Asbell, Esq: but you have that same peril of you know of how accurate is it? Can you really rely on technology? If we relied on technology today, this program would be over because both of our computers wanted to shut down.

00:12:18.310 --> 00:12:19.420 Matthew D. Asbell, Esq: Yeah.

00:12:19.630 --> 00:12:36.460 Matthew D. Asbell, Esq: but but you know it's a it's a good. It's a good starting paid place, and I think that the trick when you're the human doing. The research is to call through the noise because there's a lot of noise in organic and paid search results in Google. And being, you know.

00:12:36.710 --> 00:12:45.730 Matthew D. Asbell, Esq: you know, that's really about who is the loudest and who uses search engine optimization the best. you know and and understand the algorithms.

00:12:46.030 --> 00:12:56.320 Matthew D. Asbell, Esq: So how do you call through? You know what's out there, or or know that it's maybe not the right answer to your question and move on.

00:12:56.530 --> 00:12:59.280 alexpottash: Yeah. that's a good question.

00:12:59.420 --> 00:13:16.420 alexpottash: I think there's a few things one. I think it's all about getting a holistic perspective and not just relying on one resource, and I forgot to mention when we were talking about how our research very important place that I go is social media.

00:13:16.560 --> 00:13:29.580 alexpottash: and you know Gen. Z. Is using tik tok as a search engine, and we also forgot to mention Youtube, which is the second largest search engine. So

00:13:29.610 --> 00:13:37.310 alexpottash: I I think it's about getting a holistic perspective, and speaking directly to people whenever you can.

00:13:37.440 --> 00:13:47.700 alexpottash: because you're right. It's very easy to get misled, and only if you're only looking at one resource. If you're only looking at the search data.

00:13:47.930 --> 00:13:59.710 alexpottash: You might ended up going down a path that isn't innovative it. Because you know it's already been done, and that's why it's there. So I think it's important to

00:13:59.870 --> 00:14:14.240 alexpottash: look at things holistically and continue to challenge the information that is being fed to you and think critically about it before making any decisions just based on that piece of information.

00:14:14.700 --> 00:14:32.420 Matthew D. Asbell, Esq: I think it's really interesting. The background that you had coming into this right as as someone doing these Pharma ads and and looking through that stuff. And you, you, you kind of you kind of had that you kind of went through that a lot. So you kind of knew what to do when you know, in terms of when you, when you wanted to to launch your business.

00:14:32.550 --> 00:14:49.170 Matthew D. Asbell, Esq: the the I I think you know sort of what you're referring to like reliance on one resource. I'm going to call that channel reliance, or or you know, like if it's my term for today. But but there's the opposite problem which I think many of us have, which is sort of channel fatigue.

00:14:49.230 --> 00:15:11.190 Matthew D. Asbell, Esq: you know there's so many different places to go and look and go and research, and it's sort of overwhelming. How how do you? How do you tackle that? Do you kind of segment out and you go. Today's my research day on Google and some ours my reach. Your stay on Chat Gbt, or you know. Are you just playing around and surfing for, and you just allow yourself a certain amount of time. How how do you? How do you manage it?

00:15:12.250 --> 00:15:16.990 alexpottash: It definitely depends on what question i'm trying to answer. So

00:15:17.300 --> 00:15:30.360 alexpottash: if i'm trying to answer something internally for my business, i'll use my first party data to try to answer questions. So a lot of things. I look often at customer segments

00:15:30.360 --> 00:15:51.470 alexpottash: and filter through my own customer data. So I have emails from my customers and that information that's tied to those emails. So this is their first purchase or their second purchase, or they haven't purchased yet. And then you can get pretty advanced with segmenting and filtering rather

00:15:51.880 --> 00:16:07.610 alexpottash: by these different pieces of information, to uncover ultimately a story about the the persona, the customer, and group them together. So You're not looking at everyone individually, of course.

00:16:07.610 --> 00:16:18.810 alexpottash: So it definitely depends on where you know what question i'm trying to answer for how i'm, how I sift through it, and how I how I determine that.

00:16:19.650 --> 00:16:29.030 Matthew D. Asbell, Esq: Yeah, I'd love to be in your mind when you're doing it just to understand, like when you stop, I I I know I could go down a rabbit hole for for for hours, and and that's a big

00:16:29.150 --> 00:16:35.660 alexpottash: I used to do that so that was like my thing late at night I would do

00:16:35.770 --> 00:16:40.480 alexpottash: I even in in, when I was doing Pharma ads, or

00:16:40.570 --> 00:16:51.790 alexpottash: really any of my clients, that would be my favorite thing to do would be to download, excel sheets and put filters and pivot tables on it and try to uncover

00:16:51.790 --> 00:17:14.900 alexpottash: using, You know, the click period, or the conversion rates, or whatever it is, the bounce rates. If i'm looking on the back end like that would be my favorite thing to try to tell a story with the numbers and the information. So yeah, you're right, like you could just sit there. I did. I mean, I do now that i'm a business owner, and that's not my sole focus.

00:17:14.900 --> 00:17:25.480 alexpottash: I spread my time. I want to say more evenly over everything. I spend a lot of my time most of my time is probably spent.

00:17:26.190 --> 00:17:43.860 alexpottash: Actually, I can't even tell you where most of my time is, probably because it's been everywhere. I mean I'm. Really i'm a solo. So i'm I'm doing everything now. But I love. But where my passion is, and what I really love to do is that that type of stuff. That's why I feel most comfortable, and it's the most fun, I think.

00:17:45.260 --> 00:17:53.310 Matthew D. Asbell, Esq: Let's let's turn a moment to another resource that you mentioned. You know, because I think it's quite different, which is the direct

00:17:53.330 --> 00:18:05.470 Matthew D. Asbell, Esq: information from your from your customers, and you know the the surveys. So do you? Do you schedule out surveys with with certain regularity.

00:18:05.470 --> 00:18:15.330 Matthew D. Asbell, Esq: you know, so that you know it's always coming, and you're always collecting data, regardless of what it is, or is it sort of every time you have a question you kind of put together a survey, or how how do you deal with that?

00:18:15.600 --> 00:18:23.310 alexpottash: Both? So I have surveys. So there is a Post Purchase survey that's just run by

00:18:23.740 --> 00:18:27.950 alexpottash: faring is a big one. Is the is the

00:18:28.250 --> 00:18:40.810 alexpottash: the software. That just asked people. How did you hear about us? You've probably gotten those a 1 million times, and you checked like, oh, friend, or Google, or social, or whatever it is. So that's like ongoing collection.

00:18:40.810 --> 00:18:50.310 alexpottash: Then I have in my email drip campaigns the flows. Then i'll have, maybe I, in some of the emails

00:18:50.660 --> 00:18:54.170 alexpottash: like a feedback survey, or

00:18:57.080 --> 00:19:03.080 alexpottash: I forget what else I have in there, but that'll just be kind of like you said it, and kind of forget it, and then the information comes in.

00:19:03.090 --> 00:19:14.830 alexpottash: Then i'll have surveys that are one off. So i'm about to put a survey out to try to get feedback on a sample

00:19:14.870 --> 00:19:25.650 alexpottash: for my most valuable customers. I'm sending them a sample of a new formulation that I want them to try, so that'll just be on the go so different scenarios. I'll use them

00:19:25.790 --> 00:19:27.310 alexpottash: ongoing.

00:19:27.470 --> 00:19:48.050 alexpottash: I use them. I use the forms to survey forms to collect information that isn't even asking questions. Really. So I do a lot of before and after. I'll try to collect those from customers. So that's in the format of a survey, you know people are uploading there before and after photos, so I use them on all different ways at all different points of the customer journey.

00:19:48.220 --> 00:19:50.990 alexpottash: and I probably should be doing them more. But

00:19:51.070 --> 00:20:00.970 alexpottash: as a it is difficult. You don't want to spread yourself too thin, and you know there's only so much I can do so much information I can sift through, so

00:20:01.190 --> 00:20:12.170 alexpottash: have to be more strategic about when I'm using it. Because if you get a 100 responses you have to, you know, look at it and go through it, especially if it's qualitative. Then you're reading it so.

00:20:12.460 --> 00:20:31.190 alexpottash: and you also have to worry about the the customers sort of getting fatigued by it and not wanting to answer, and you know, and that's that's where the segments come in and get really helpful, because then you're not always hitting the same people over and over again, right like someone on my on subscriptions. I can hit with a survey that says, hey, like

00:20:31.190 --> 00:20:42.590 alexpottash: ha! Why did you cancel your subscription? Tell us more about it, or someone that isn't on subscriptions. But they purchased the product 10 times I could, you know, hit them with an email that says, like, hey?

00:20:42.630 --> 00:20:47.720 Matthew D. Asbell, Esq: Did you know we have a subscription? That's not really a survey. But you know what i'm saying.

00:20:47.860 --> 00:21:01.450 Matthew D. Asbell, Esq: Yeah, no, I I I I mean, I I actually run into the same kinds of issues in my practice, where I where I think about wanting the feedback, and it's for different purposes. And how do I not? How do I not, you know.

00:21:01.630 --> 00:21:18.650 Matthew D. Asbell, Esq: Bother my clients, and then you know, and get useful information from my clients, but also, how do I get them thinking a particular way about. You know you know things that they may not. They may only see me as a trademark lawyer, as a patent lawyer right? They may not see that, you know I have my corporate lawyers, or whatever else I can do for them.

00:21:18.830 --> 00:21:22.330 Matthew D. Asbell, Esq: And so I want to know, you know. Maybe there are other ways. I can help them.

00:21:23.250 --> 00:21:35.970 Matthew D. Asbell, Esq: you know, and but I I also have to be really sensitive as to like, You know my driving him nuts, and I also know how i'm doing right is, Should I practice differently? You know, in terms of being responsive or accessible, or things like that.

00:21:36.310 --> 00:21:38.370 Matthew D. Asbell, Esq: Let's turn a moment

00:21:38.840 --> 00:22:06.520 Matthew D. Asbell, Esq: before our next break, and and chat more a little bit about about the product and the brand, because I think I think it's really interesting. You know you happen upon this in your in your research. You know this this sort of underserved market. But the other thing that's kind of interesting about the market, is it's got it's got this, you know, stigmas and taboos and cultural aspects to it that I think are are quite fascinating.

00:22:06.520 --> 00:22:12.060 Matthew D. Asbell, Esq: and I think you had to be pretty daring to say i'm going to tackle this head on. So i'd love to hear a little bit about that.

00:22:12.070 --> 00:22:24.480 alexpottash: Yeah. So the first product that I launch is an under arm brightening product. and I actually launched it originally under the name pick, kit.

00:22:24.580 --> 00:22:37.410 alexpottash: and the label said under i'm lightning, and I quickly realized that that wasn't the right approach and whitening versus brightening versus lighting is something that

00:22:37.510 --> 00:22:49.650 alexpottash: people have questions about. I myself i'm still uncovering the nuances and in cultures, and the way that these terms are being used, what I notice is that

00:22:49.810 --> 00:23:01.810 alexpottash: in Asia the term whitening is just really common commonly used in exchange when it's just meaning to bright in a certain area of the skin; whereas in the Us

00:23:01.850 --> 00:23:07.770 alexpottash: there is more cultural sensitivities, of course, around that, using the term whitening.

00:23:07.930 --> 00:23:11.280 alexpottash: But that doesn't necessarily mean that

00:23:11.580 --> 00:23:21.070 alexpottash: the our products white in someone's skin. They are the purpose of the under arm. Bright main cream is really to

00:23:21.890 --> 00:23:39.210 alexpottash: even out skin tone in a specific area, and I think that the taboo around it is really First of all, the area of the body is normally covered, or like your arms are down. So when people are raising up, you know, putting their arms up.

00:23:40.570 --> 00:23:59.840 alexpottash: It's like showing an area of the body that is often overlooked, but often just not, you know, seen. and so I feel like that. It is it. I mean, I know that it causes a lot of women in particular insecurities. And so, as a brand the sense that I've taken it

00:23:59.840 --> 00:24:17.950 alexpottash: is to help people feel empowered in their skin and empowered, no matter if they have dark under arms. If they have purple under arms, green and arms, whatever your under arms look like hair, no hair just to feel empowered in your skin for who you are and be your true self, and that's

00:24:17.950 --> 00:24:25.720 alexpottash: so. One of the pillars that we stand for is to create a a space where people can feel like they're their truest versions of themselves.

00:24:25.800 --> 00:24:34.170 alexpottash: And you know we provide solutions for this common skin concern, but it's your ultimate

00:24:34.250 --> 00:24:37.200 alexpottash: decision on whether you want to

00:24:37.740 --> 00:24:39.920 alexpottash: treat that concern or not.

00:24:40.690 --> 00:24:43.220 Matthew D. Asbell, Esq: So it's interesting. So I mean

00:24:43.280 --> 00:24:53.210 Matthew D. Asbell, Esq: from a pure business perspective. You know you you're You're kind of giving up perspective sales by by saying, hey.

00:24:53.300 --> 00:25:02.980 Matthew D. Asbell, Esq: you don't need to use this, You know you. You. You know you're fine the way you are, and you should, you know, show your under arms, you know. Then don't worry about it.

00:25:03.050 --> 00:25:12.290 Matthew D. Asbell, Esq: But you but in doing that and conveying that message. You you know you you're You're sort of. You have that social message at the same time that you're

00:25:12.410 --> 00:25:14.220 Matthew D. Asbell, Esq: in an economic.

00:25:14.290 --> 00:25:21.770 Matthew D. Asbell, Esq: you know, environment. I'm trying to sell a product or multiple products. I guess it's sort of a long game of people will

00:25:21.790 --> 00:25:30.120 Matthew D. Asbell, Esq: appreciate and respect that. You know your transparency and your and your desire to be helpful to them, but not to change them.

00:25:30.310 --> 00:25:42.130 alexpottash: Yeah, exactly. Yeah. I mean, the ultimate goal is just to help create a supportive space, and how women feel empowered, and encourage those body normative conversations so Exactly.

00:25:43.130 --> 00:25:54.130 Matthew D. Asbell, Esq: Well, that that's really very interesting, and I really appreciate it. We're gonna take a break now, and when we come back maybe we can chat a little bit about some of the challenges you faced with your brand.

00:25:54.160 --> 00:25:59.470 Matthew D. Asbell, Esq: So you've been listening to, and you by on talk radio and Nyc. And we'll be back in a few minutes.

00:26:00.990 --> 00:26:15.340 Are you passionate about the conversation around racism. Hi! I'm. Reverend Dr. Tlc. Host of the Dismantle Racism show which airs every Thursday at 11 a. M. Eastern on talk Radio in Yc.

00:26:15.340 --> 00:26:27.880 join me and my amazing guest. As we discussed ways to uncover dismantle and eradicate racism. That's Thursdays at 110'clock a. M. On talk radio and Nyc.

00:26:30.470 --> 00:26:58.330 You know folks who you may have many unanswered questions regarding your health. Are you looking to live a healthier lifestyle? Do you have a desire to learn more about mental health, and enhance your quality of life? Or do you just want to participate in self-understanding and awareness? I'm Frank R. Harrison, host of Frank about health, and each Thursday I will tackle these questions and work to invite you tune in every Thursday at 5 0 P. M. On talk radio and Nyc and I will be frank about help to advocate for all of us.

00:27:03.580 --> 00:27:27.680 Hey, everybody! It's Tommy dee the non-profit sector connector coming at you from my adding each week here on top radio and Nyc, I hosted program for the land of being focused non-profits in each and every day, and it's my focus to help them amplify their message and tell their story. Listen: each week at 10 a. M. Eastern standard time until 11 a. M. Is your standard time right here on talk radio, Dot Nyc.

00:27:28.700 --> 00:27:39.160 You're listening to talk radio and Yc: at Ww: talk, radio and live C. Now broadcasting the 24 hours a day.

00:27:39.300 --> 00:27:40.660 You

00:27:50.390 --> 00:27:51.030 me

00:28:00.540 --> 00:28:10.870 Matthew D. Asbell, Esq: welcome back to in Tang. If I on talk radio, dot Nyc. I'm your host, Matthew as well. My guest is Alex Potash, the founder and CEO of forgotten skin care.

00:28:10.940 --> 00:28:29.440 Matthew D. Asbell, Esq: Before the break we were talking about the beginnings of the brand, the beginnings of the company. Alex, who was a pharmaceutical AD researcher moved from that, discovered some interesting gaps in the marketplace and moved from that to launch her brand which addresses

00:28:29.440 --> 00:28:44.490 Matthew D. Asbell, Esq: really parts of the body and parts of the skin that are, are, you know, often, you know, viewed as taboo or stigma is associated with them, and and her brand has really not just a a a a purpose for

00:28:44.510 --> 00:28:53.320 Matthew D. Asbell, Esq: helping people who have, you know, areas of their skin that are colored differently and under their arms, for example, but also a social message.

00:28:54.230 --> 00:28:59.270 Matthew D. Asbell, Esq: Alex. I I wanted to. you know, to return to that, and really

00:28:59.290 --> 00:29:10.570 Matthew D. Asbell, Esq: ask you more about the the journey and the challenges you faced as a brand since since since you began that research back in 2,018, and ultimately launched it

00:29:10.620 --> 00:29:18.910 Matthew D. Asbell, Esq: kind of right in the middle of the pandemic or at the beginning of a pandemic. You want to. You want to share a little bit for us.

00:29:19.220 --> 00:29:23.370 alexpottash: I think anyone who is in the

00:29:23.480 --> 00:29:34.220 alexpottash: consumer package, goods, industry, or really just any industry during the pandemic time, especially people who, like me, who launched a brand a month before.

00:29:34.250 --> 00:29:48.980 alexpottash: deal with supply chain issues, and maybe even still dealing with supply chain issues. From that I would say that one of my one of the most stressful and hardest things for me

00:29:49.450 --> 00:29:53.150 alexpottash: has been managing supply, chain and inventory.

00:29:53.420 --> 00:30:01.190 alexpottash: That's something that's so completely new to me. I didn't ever have to deal with that before in any of my

00:30:01.360 --> 00:30:07.570 alexpottash: previous experiences. And so that was a huge learning curve, you know, understanding

00:30:07.610 --> 00:30:09.410 alexpottash: all the acronyms

00:30:09.580 --> 00:30:12.170 alexpottash: tip. Don't be afraid to ask

00:30:12.310 --> 00:30:18.160 alexpottash: what an acronym means, because people often assume that, you know.

00:30:18.320 --> 00:30:36.370 alexpottash: And it's okay to not know and ask. But yeah, this learning about the supply chain in general, how to source materials, and how to be flexible, and be able to pivot when overall ingredients out of stock, and

00:30:36.370 --> 00:30:51.210 alexpottash: there, or it's hard to get, or it's more expensive, and you have to replace it with something else, or you have to pick a different type of package or find a new supplier. So I think, just learning how to pivot quickly.

00:30:51.580 --> 00:31:05.630 alexpottash: Specifically, you know, there was a sunflower oil shortage there actually still probably is due to the war. This is fast forwarding post pandemic, but the war in Ukraine.

00:31:05.930 --> 00:31:16.850 alexpottash: and that's where a lot of the sunflower oil is source from, and that's was a mean ingredient in my products. And the the price of it went up, and it was hard to get a hold of it.

00:31:16.850 --> 00:31:34.150 alexpottash: so need to pivot to a different type of oil and and understand why and and the changes around that. That's just a quick example of something like this. It's also like a shortage and resin which is used to make the plastic for my bottle. So i'm starting to think about

00:31:34.410 --> 00:31:47.560 alexpottash: That's probably not gonna go away so. And also Plastic isn't great for the environment, anyway. So how can I start to transition my packaging to maybe like post consumer recycled plastics, or

00:31:47.640 --> 00:31:49.340 alexpottash: the many other

00:31:49.360 --> 00:31:53.990 alexpottash: forms of packaging that are starting to become innovative

00:31:54.000 --> 00:32:11.080 alexpottash: or innovated. And so your so supply chain is like a huge huge topic all the way from sourcing the raw to putting everything together. The assembly units together to shipping it from point a to be, I would say, that is my biggest challenge.

00:32:11.080 --> 00:32:20.350 alexpottash: and associated with that is probably just inventory management as well, so making sure that the timelines are put together, so that

00:32:20.860 --> 00:32:28.440 alexpottash: we're not running out of inventory, which, if you fast or backtrack to when I started my business. I was always

00:32:28.450 --> 00:32:31.290 alexpottash: sold out, and my customers

00:32:31.720 --> 00:32:44.610 alexpottash: people don't people aren't happy about that. They would leave. You can go through my reviews and see people. Oh, I want this product that's always sold out. So by people. Don't people get really upset when the products sold out. So that has been a challenge as well.

00:32:46.340 --> 00:32:56.890 Matthew D. Asbell, Esq: So do you continue to manage all of this as an individual like I. It's only you, or are you, or do you have staff, or or are you going to have staff soon?

00:32:57.020 --> 00:32:59.190 alexpottash: Oh, I hope so. So.

00:32:59.720 --> 00:33:09.240 alexpottash: The supply chain i'm in the process of hiring. So if you're listening to this, and you're interested in supply chain and operations.

00:33:09.270 --> 00:33:12.580 alexpottash: Let me know. So

00:33:12.600 --> 00:33:21.530 alexpottash: yeah, I don't have anyone right now that's managing my purchase orders or the supply chain inventory management. I'm. It's

00:33:21.670 --> 00:33:31.950 alexpottash: the most. If I didn't have that it. I wouldn't have a business it's. I think it's gonna be the hardest part to kind of offload, because it it's very process oriented, but it's

00:33:32.120 --> 00:33:46.790 alexpottash: very time sensitive, so I need someone full time on it. So right now i'm handling all of it. Of course I work with. I don't physically handle all of it like I used to sit in my kitchen with 5 gallon buckets

00:33:46.800 --> 00:33:59.520 alexpottash: and roll them up. I didn't even know that there was a pump that you could put in it. I would roll them across the kitchen counter, and then my husband or me would like follow it with the bottle while the product

00:33:59.560 --> 00:34:25.150 alexpottash: was spilling out into it, and then the whole house would smell like grapefruit. It's not horrible. But eventually I figured out, oh, you can put a pump in the 5 gallon bucket, and then I started pumping it like I don't do that anymore. But for years I did like about 2 years. I was doing that, and I had just friends and family helping me. You know we had our like assembly line, like someone would make the box and put it in. And

00:34:25.260 --> 00:34:38.600 alexpottash: so no, I don't do that anymore. So I work with third parties to help me. I have a third 3 Pl. Their prior to 6 company, that that packages everything for me, and sends it out.

00:34:39.120 --> 00:34:50.960 alexpottash: But yes, I am to answer your question. Yeah, just me managing the supply chain. It's very, very difficult, very very time consuming, and I wish to get that off my plate

00:34:51.000 --> 00:34:52.600 alexpottash: as quickly as possible.

00:34:53.790 --> 00:34:57.470 Matthew D. Asbell, Esq: What a great image though it it is to to think of you.

00:34:57.470 --> 00:35:15.860 alexpottash: you know, for pour in the the creams and and into the packaging, and and and you know, just out of the kitchen kind of on the table. No, literally. And then I would. And then every apartment I moved. I moved probably 3 times. I would bring the 5 gallon buckets with me, and they

00:35:16.530 --> 00:35:25.120 alexpottash: Yeah. And then I and I put all the boxes of the orders into Ikea back in those blue Ikea bags. They're great.

00:35:25.120 --> 00:35:44.870 alexpottash: No, they don't break, and they stuff so much. So I put the boxes in there and then in like the freezing cold and Philadelphia winter. Bring it to the Post Office, and they'd be like you again. Actually, I became friendly with the post office people. So it was okay, and that would dump them in their big bins. So that went on for a while.

00:35:44.870 --> 00:35:57.270 alexpottash: That was a couple of years of doing that before I got it out of my house. So now i'm that it's out i'm able to travel hence being in California, and it's a lot better quality of life this way.

00:35:57.590 --> 00:36:06.700 Matthew D. Asbell, Esq: I can relate also to the the the inventory management piece, I I I have a a a client who's who is also a friend

00:36:06.740 --> 00:36:11.240 Matthew D. Asbell, Esq: that makes this premium extra virgin olive oil out of Greece.

00:36:11.340 --> 00:36:21.440 Matthew D. Asbell, Esq: and and she she wins awards in the Us. Like every year. Yeah, they're called Olyurama.

00:36:21.470 --> 00:36:27.140 Matthew D. Asbell, Esq: I I I My whole house is stopped with it. I just all up all I buy now. But but

00:36:27.640 --> 00:36:32.150 Matthew D. Asbell, Esq: but anyway, I was trying to help her sell it on Amazon, the Us.

00:36:32.190 --> 00:36:33.420 Matthew D. Asbell, Esq: And wow.

00:36:33.490 --> 00:36:53.370 Matthew D. Asbell, Esq: I mean I mean, I have a full time job. I have 2 full time jobs 3 full time jobs right? I have. I have my work as a lawyer. I have my work as professor. I have my family, and then i'm trying to help some of them sell olive oil and and wow, I mean that it was such a bear. It was so painful.

00:36:53.370 --> 00:37:11.720 Matthew D. Asbell, Esq: you know, just figuring it, man, not managing it, and when it when he run out, and you know, to just like, you know, and and and the the the added problem of. You know, if we need more, we need shipment from Greece, you know we have to plan that many, many months in advance.

00:37:11.720 --> 00:37:31.480 Matthew D. Asbell, Esq: So it's a it's it's been really hard. I keep trying to figure out. How do I? How do I? You know I'd like to oversee it Just kind of like You probably want to do right what I want to control it. But you know, but I don't want to spend my time doing it, because it. I don't have that time, you know. Yeah, it's definitely time consuming, and

00:37:32.170 --> 00:37:38.380 alexpottash: it's just really hard to predict. Especially let's say someone post on Tik Tok.

00:37:38.480 --> 00:37:58.100 alexpottash: This happens, you know, and they they post about the olive oil, and then you sell out on Amazon. It's ever from tick to goes to Amazon to buy it. You couldn't have predicted that. So now you're sold out on Amazon. Then your velocity on Amazon goes down, so now, of a sudden it's harder to build back up to where you were, because you were sold out

00:37:58.100 --> 00:38:08.210 alexpottash: and Amazon kind of dings you for that. So the struggle is real, definitely need more than one person to help with this, because

00:38:08.260 --> 00:38:24.190 alexpottash: it's the lifeline of you know anyone's business is your inventory. You have to have a healthy inventory. You have to have preserved inventory, or you know, just in case you have. You know, there's all these could talk about if we could just have a whole podcast on inventory if we wanted to.

00:38:26.920 --> 00:38:32.300 Matthew D. Asbell, Esq: Let's have there been other challenges you you'd like to You'd like to share.

00:38:34.650 --> 00:38:49.090 alexpottash: Yeah, I mean, just owning a business in general is a challenge. It's challenging, knowing, you know, like I don't know the answers to everything. But I manage people, and

00:38:49.140 --> 00:38:55.880 alexpottash: they want answers, and you just kind of have to make it up as you go. That's really what I would say, but

00:38:55.970 --> 00:39:03.130 alexpottash: trying to think of like a specific, a specific challenge than my inventory challenge.

00:39:05.600 --> 00:39:15.700 Matthew D. Asbell, Esq: I think it's it's it's also like, you know, like. So you have these resources like you know your searches and your survey responses, and

00:39:15.720 --> 00:39:24.090 Matthew D. Asbell, Esq: you know, and the way in which you sort of navigate all that you're calling through. And you're looking for multiple resources, trying to trying to decide what

00:39:24.120 --> 00:39:38.500 Matthew D. Asbell, Esq: the answer is, or how to proceed, or asking the question as to what the acronym means You it. You know there are some kinds of questions that there is no other there, there's no other alternative answer or view, and you

00:39:38.570 --> 00:39:48.800 Matthew D. Asbell, Esq: and and so you know. Once you get an answer, you know it's. You know what it is, and you know it's due. It's an objective answer, and there are others that are strategic or

00:39:48.820 --> 00:40:01.870 Matthew D. Asbell, Esq: or or you know you get a lot of variety and interpretation in terms of how it could be addressed, and and arriving at what you're gonna do, there is more of a function, I think of

00:40:02.600 --> 00:40:12.340 Matthew D. Asbell, Esq: you know your gut, but also your trust in the in the in the source, and and who you know who you know the relationship, and and you know I I don't know if that's

00:40:12.360 --> 00:40:16.410 Matthew D. Asbell, Esq: that's something you you feel comfortable talking about, but that that I certainly see that.

00:40:17.090 --> 00:40:31.380 alexpottash: Yeah, I was just speaking. One thing came to mind just about hiring as a challenge. So I won. I one time hired or multiple times, have hired for a social media position.

00:40:31.580 --> 00:40:33.330 alexpottash: and

00:40:33.470 --> 00:40:48.080 alexpottash: I. I hired someone, and I probably spoke to them once or twice and hired them. and they just. They came back to me after like the first project I gave them with something that I just didn't feel like was a fit.

00:40:48.090 --> 00:41:02.050 alexpottash: and I I had to give. It was challenging to have to give that feedback to them. To candidly say, hey, this isn't what I was looking for, and then ultimately, in the end it didn't end up working out. And that's happened.

00:41:02.170 --> 00:41:10.700 alexpottash: That happens all the time, and it's something you just have to get used to. People come and people go, and you you

00:41:11.240 --> 00:41:18.950 alexpottash: the biggest advice I could give myself back then was to get people to process

00:41:18.960 --> 00:41:37.750 alexpottash: to document what they're doing, because you're not always gonna have the same people around helping you, helping you with the deliverables or whatever you need. So like a big challenge is just hiring, and then having the higher the that person document, everything in a knowledge base

00:41:37.790 --> 00:41:54.160 alexpottash: get a knowledge base. I have one so that you can capture that information, so that when that person ends up moving on which will happen. It's happened to me so many times. You can more seamlessly bring on the next person. So

00:41:54.410 --> 00:42:06.830 Matthew D. Asbell, Esq: yeah, I used to have like law student interns that would that would work with me, and you know they would pass through for a couple of months at a time. And so we created this like

00:42:06.970 --> 00:42:19.410 Matthew D. Asbell, Esq: Binder is that everybody everyone who's ever injured me remembers the big red binder, because basically there were all these sort of sample drafts of of how do you deal with this type of issue and that type of issue. It's sort of categorized in this binder.

00:42:19.440 --> 00:42:36.260 Matthew D. Asbell, Esq: so they didn't have to ask me time and time again. Okay, can you give me a sample? What does it look like? How do I do it, whatever? And we have to spend time on that I remember that being crazy and it but people sort of had this very fun memory of the red binder like how they it was a guide, and and that gave them a starting place

00:42:36.260 --> 00:42:43.130 Matthew D. Asbell, Esq: that that's cool. You branded the red binder that's cool. I can. I can. I can that that i'm super excited about.

00:42:44.650 --> 00:42:59.180 Matthew D. Asbell, Esq: But anyway, let's let's go to break when we, when we come back, would love to hear a little bit about the future of your brand, and and and it's impact, and and and maybe we can tell people where they can where they can find your your products as well.

00:42:59.240 --> 00:43:06.500 Matthew D. Asbell, Esq: so we'll be back. You're listening to in tangible on talk radio, Nyc. and we'll see you in a few minutes.

00:43:09.780 --> 00:43:33.880 Hey, everybody! It's Tommy Dee, the nonprofit sector connector coming at you from my attic each week here on talk radio and Nyc: I hosted program the lab of team focus non-profits in cocktails each and every day, and it's my focus to help them amplify their message and tell their story. Listen: Each week at 10 a. M. Eastern standard time until 11 a. M. Is from standing time right here on talk radio, Dot Nyc.

00:43:34.540 --> 00:44:02.480 In that post movement world You may have many unanswered questions regarding your health. Are you looking to live a healthier lifestyle. Do you have a desire to learn more about mental health, and enhance your quality of life? Or do you just want to participate in self-understanding and awareness. I'm. Frank R. Harrison, host of Frank about health and each thursday I will tackle these questions and work to enlighten you tune in every 3 or 5 P. M. On talk radio and Nyc. And I will be frank about help to advocate for all of us

00:44:06.030 --> 00:44:36.300 Are you a conscious Co-creator, are you on a quest to raise your vibration and your consciousness? I'm. Sam leibowitz your conscious consultant, and on my show, the conscious consultant hour? Awakening humanity, we will touch upon all these topics and more. Listen. Live at our new time on Thursdays, at 12 noon, Eastern time. That's the conscious consultant hour awakening humanity. Thursday's 12 noon on talk, Radio and Nyc.

00:44:40.680 --> 00:44:50.640 You're listening to talk radio, Nyc: at Ww: Talk radio and Yc: now broadcasting 24 h a day.

00:45:10.110 --> 00:45:25.910 Matthew D. Asbell, Esq: Welcome back to in tangible on talk radio, Dot Nyc: I'm. Your host, Matthew as well. My guest is Alex Pottage CEO and founder of forgotten skin care. We've talked a bit about the beginnings of her brand, and how she found the gap

00:45:25.920 --> 00:45:42.360 Matthew D. Asbell, Esq: We've talked a little bit about some of the challenges she's faced with supply chain and hiring and management of people and management of inventory. you know, and I think the place to turn to now, Alex is really, you know what's the future of your brand?

00:45:43.180 --> 00:45:44.250 Yeah.

00:45:44.310 --> 00:45:47.190 alexpottash: Okay. So I would say the feature

00:45:47.340 --> 00:46:00.820 alexpottash: I can't predict the future. But what I would like to see is the brand become more widely known, and the message to become more widely known, and for ultimately the products become more accessible.

00:46:00.870 --> 00:46:10.310 alexpottash: Right now you can find our products in online at Macy's urban outfitters and Amazon, and of course, our website forgotten Skincarecom.

00:46:10.610 --> 00:46:18.930 alexpottash: But I want to see the product on shelves. I want to see it in the altars, and so that people who

00:46:19.180 --> 00:46:24.970 alexpottash: resonate with our brand and with the skin concerns that we're addressing

00:46:24.980 --> 00:46:45.510 alexpottash: can find us so that would be the ultimate future. Of course I want to build out more more skews will not, of course, but I do. I want to build out more skews. I want to uncover the pain points for women and one of their skin concerns they have and help provide solutions.

00:46:45.510 --> 00:47:02.690 alexpottash: And then, on the other side, you know, not related to products specifically, but I myself want to continue to help support other women owned businesses. I was a part of this program called the workshop at Macy's is fantastic program. It was for women in diverse own businesses.

00:47:02.690 --> 00:47:19.130 alexpottash: You have to apply for it and be selected, and they're pretty selective about who gets to participate. But it really opened my eyes and my network to other women in diverse own businesses and started create like cultivating that community, and I want to continue to

00:47:19.280 --> 00:47:35.840 alexpottash: to connect with women in their own businesses and support each other. Whether that be through some sort of social network group like Geneva is a great one, that i'm on some other groups there. So I want to try to

00:47:35.960 --> 00:47:55.630 alexpottash: build that part of myself and my business up over the years, and then I did recently, not officially yet. But within the next week or so we'll officially be. A women owned a certified women owned business by we we bank it's called

00:47:55.630 --> 00:48:05.760 alexpottash: so that you'll see eventually on my packaging, because I really think it's important for people to know that this is a my own business, because

00:48:06.090 --> 00:48:18.610 alexpottash: there doesn't feel like there is a lot of us. It doesn't feel that way. There are, but I think there the more visibility and transparency we can bring, and representation in businesses

00:48:18.690 --> 00:48:20.840 bring that forth

00:48:20.860 --> 00:48:26.470 alexpottash: through showing that women on these businesses. I think that that's really important, and should be celebrated.

00:48:27.630 --> 00:48:42.020 Matthew D. Asbell, Esq: A few weeks ago we had an episode of the podcast, where my guest is a was a client and friend of mine who does a lot of cultural competency type workshops for for businesses, and she also talked about the we bank certification

00:48:42.020 --> 00:48:48.800 Matthew D. Asbell, Esq: and and attending some conference associated with it. I think there was one, maybe like a month ago.

00:48:48.810 --> 00:48:56.010 Matthew D. Asbell, Esq: and all the people that she connected with sort of in that that way. So apparently they, too, they do like that.

00:48:56.290 --> 00:49:00.550 alexpottash: Yeah, I think getting involved in any sort of

00:49:00.750 --> 00:49:14.060 alexpottash: conference or company that supports women in diverse phone businesses. That's a goal of mine to get more involved and continue to network there, and just

00:49:14.060 --> 00:49:31.910 alexpottash: through our social platforms to just supporting other women known in diverse own businesses as a big thing like you'll see around different holidays. We'll post. Other women owned women in divers and businesses, so and I and I try to

00:49:32.120 --> 00:49:35.670 alexpottash: prioritize hiring

00:49:35.930 --> 00:49:42.480 alexpottash: women and people of diverse background. So that's just a part of what forgotten skin care stands for as well.

00:49:42.800 --> 00:50:00.000 Matthew D. Asbell, Esq: It it poses a a a struggle, you know, for for people like me, you know, because I'm. I consider myself an ally. Want to support, you know, and and you know, want to be part of that. I I have. You know I talked about my mother at the top of the hour. She, you know she's amazing, and and

00:50:00.000 --> 00:50:05.790 Matthew D. Asbell, Esq: you know, is largely responsible for for who I am today, and and everything I value about myself today.

00:50:05.860 --> 00:50:15.650 Matthew D. Asbell, Esq: and you know. And she was a working mom, you know, working a doctor, and she still is at 81 years old, working as a doctor which is crazy. But

00:50:15.870 --> 00:50:16.910 Matthew D. Asbell, Esq: yeah, but

00:50:16.990 --> 00:50:29.320 Matthew D. Asbell, Esq: but but it it poses a struggle, you know, because I mean I I sort of joking with someone about that yesterday. I can't. I can't change. I mean, I can change, but i'm not going to change my, my, my, my, my my sex, my gender.

00:50:29.370 --> 00:50:45.160 Matthew D. Asbell, Esq: A. And so I want to be supportive of that. But but there's a part of of me as a male, and then maybe others out there who feel on the outside feel excluded as a result of it. And in the world where we're really trying to be more inclusive.

00:50:45.480 --> 00:50:57.910 alexpottash: But there's a reason for it, I understand. But there's also this sort of it's sort of a balance. It's kind of a mix.

00:50:57.970 --> 00:51:12.440 alexpottash: I think that there is. There's just space for everyone, and that just because we want to amplify the voices of women and diverse own businesses doesn't mean that we don't want to amplify, You know, mail owned businesses. I think it's

00:51:12.510 --> 00:51:22.940 alexpottash: there's space for everyone. But since women own in divers know businesses are underserved and under represented. There's just a need

00:51:22.940 --> 00:51:37.340 alexpottash: for Allies just like you to do what you're doing. Bring, You know a woman owned business onto your podcast, but you seem to do a lot of, you know. Help? You're helping right here. Amplify us. So

00:51:37.700 --> 00:51:43.230 alexpottash: yeah, I I I I hear your perspective, though, and it is an interesting one. Yeah.

00:51:43.970 --> 00:52:01.170 Matthew D. Asbell, Esq: it it's funny. I I was speaking with another attorney friend of mine, who's an attorney in Canada, and the owner of her own law practice. So a woman on business, and we were joking yesterday about how i'm. So i'm so good at at fishing for compliments, and

00:52:01.220 --> 00:52:02.570 Matthew D. Asbell, Esq: each of that.

00:52:02.630 --> 00:52:07.990 Matthew D. Asbell, Esq: and then she's so good at at at dishing them. So so she she she gave them completely.

00:52:08.490 --> 00:52:25.420 Matthew D. Asbell, Esq: So you know I I I want to give you an opportunity. You mentioned your website. You mentioned other places where your products are sold. But do you want to offer some sort of a a discount to people if you're listening and you want to check out our products, our

00:52:25.420 --> 00:52:37.390 alexpottash: our brightening deodorant cream which my husband uses on his under arms for body order. It works amazing, and also our body scrub and our inner thigh serum.

00:52:37.410 --> 00:52:50.220 alexpottash: gender, neutral products. You can use them for ingrown hairs on your face or anywhere down there you can purchase from our website, and i'll do a code talk radio 20 for 20 off.

00:52:50.220 --> 00:53:02.360 alexpottash: and also so I can track what sales come from here. So yeah, if you want to check us out, you can also find us. Me? He's going out. There is Amazon, which is probably where you end up going because everybody goes to Amazon.

00:53:03.680 --> 00:53:14.160 Matthew D. Asbell, Esq: That's great. Thank you so much. You know we we're being told that the program is is due to end soon, but I believe we have a few more minutes, because the other podcasts ran ran late.

00:53:14.170 --> 00:53:19.540 Matthew D. Asbell, Esq: and we got a late start, so I think we can keep going for for a minute or 2 more.

00:53:19.680 --> 00:53:32.760 Matthew D. Asbell, Esq: You know you you did put a you did make it mention, you know, if you're interested in being on shelves in in Ulta, or support, and other places like that. And so certainly anybody listening involved involved in

00:53:32.760 --> 00:53:42.550 Matthew D. Asbell, Esq: you know distribution, or you know, or placement in within those companies, or similar companies, you know, would welcome. But the the other thing you you you

00:53:42.560 --> 00:53:44.230 Matthew D. Asbell, Esq: kind of said, was

00:53:44.610 --> 00:53:55.640 Matthew D. Asbell, Esq: you kind of wanted to hear from women, not only women, but certainly women as a as one category as to their pain points to the places that you think. You know that products that you should develop.

00:53:55.760 --> 00:54:08.380 Matthew D. Asbell, Esq: And I I I know you survey your existing customers and you put that out. But is there any way that someone who doesn't yet use your products, but is interested in them, can share with you. You know what it is they're looking for.

00:54:08.660 --> 00:54:23.650 alexpottash: Yeah, I think the best way is just to send us the DM. On Instagram, because, just like the lowest barrier to to get in touch with us, I look at our our direct messages, and we can just chat freely on there. You could always send an email

00:54:23.650 --> 00:54:38.820 alexpottash: which I also read info at forgotten Skincarecom. But yeah, just send us to DM. Love to chat with you and hear more about your ideas. I that's one of my favorite things to do is to chat about skin care so always open to those conversations.

00:54:39.610 --> 00:54:50.270 Matthew D. Asbell, Esq: That's great. Thank you so much. Well, I think we we we can end it there, but it's been a pleasure having you as a guest. Thank you so much. This is so much fun.

00:54:50.270 --> 00:55:08.680 Matthew D. Asbell, Esq: my pleasure. So you've been listening to in tangify on talk radio, dot Nyc: we are here every Friday at noon. Eastern time. Live would love to have you attend the future show, and always looking for guests. So please reach out if you're if you're interested in that as well.

00:55:08.830 --> 00:55:11.690 Matthew D. Asbell, Esq: Thank you so much, and have a great weekend.

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