The Entrepreneurial Web

Friday, September 24, 2021
Facebook Live Video from 2021/09/24 - Through Another Lense

Facebook Live Video from 2021/09/24 - Through Another Lense


2021/09/24 - Through Another Lense

[NEW EPISODE] Through Another Lense

Running it back this Friday at noon with my guy and top NYC cameraman, Tom Justino.

He was my wing man for my first ever Facebook Live and we're at it again this week talking the current state of production, what gear you need & his podcast, Toll Switch.

No one has given me better advice when it comes to video, audio & photography than Tom over the years.

Tune in for this energetic conversation at or watch the Facebook Livestream by Clicking Here.

Show Notes

Segment 1

Jeremiah is broadcasting this week from his restaurant, Della, in Windsor Terrace, Brooklyn. Tom gives the advice to not get anything more than what you absolutely need when it comes to equipment. Jeremiah and Tom discuss the new iPhone 13, which does not make many improvements to the photography features introduced in iPhone 12. Even though the photography features on newer iPhone models are excellent, post production is generally still needed for a professional-grade photo. Jeremiah and Tom tend to upgrade their iPhones every two years. They recommend Moment lenses to enhance iPhone photography and discuss whether these lenses will work homogeneously with upgraded Portrait Mode features. Jeremiah asks Tom about any pointers for improving videography. Tom says that audio quality makes all the difference in the world for enhancing video, referencing a scene in Taxi Driver as an example. Always save background noise in case you wish to use it in a finished video mix. Software such as Adobe Premiere Plus can be useful for editing video. Jeremiah and Tom will be back after the break.

Segment 2

Back from the break, Jeremiah asks for Tom’s take on how much the industry has changed since the start of the pandemic. Tom notes that we have been more accepting of lower quality standards than we normally would have pre-pandemic - Zoom audio and video quality, for example. As long as you can give the viewer/listener what they’re there for, then that’s all that matters. They will forgive the audio/visual hiccups. Jeremiah notes that over the last two weeks in Midtown Manhattan, daily activities are as close to normal as they’ve been in the last year and a half. It may never fully go back to what it was pre-pandemic, but the volume of people has been much higher. Tom says this transition to the new normal means he needs to navigate the grey area between art and commerce. People and brands are going to want to tell stories together, which provides a lot of opportunities for photography, especially on social media. Tom is going to continue focusing on fine art photography while also finding ways for his photography to tell stories for brands. Social media is a great way to prop up brand stories, whether it’s sharing a mission, promoting a pop-up location or directing to a detailed website. Jeremiah mentions Google My Business, which is an effective way to integrate all social content into a singular platform. Tom recommends using message boards and forums on brand websites to further your message. More to come after the break.

Segment 3

Jeremiah asks Tom, if a picture is worth a thousand words, how much is a video worth? Jeremiah says the hardest thing to maintain when scaling a business is intimacy. Video has the potential to scale intimacy much more effectively than a photo can. Sam agrees that it’s easier for a viewer to invest in video/film and that it takes a unique type of person to get lost in a photograph in the same way. Jeremiah asks Sam what strategies he employs for growing his business. Right now Tom says that getting back into things is so new, he focused on putting his fine art out and hoping that it attracts customers interested in working with him. He adds that he has had more time during the day to focus on work since his kid is back to in-person school and afterschool activities. Prior to that he was doing a lot of his writing at night and getting outside to shoot whenever he could. He started working with Fort Hamilton Distillery by meeting up with him on numerous occasions in the Windsor Terrace/Kensington area. Tom remarks that of Jeremiah’s restaurant businesses were able to prosper through the pandemic because people tend to turn to food for comfort.  Jeremiah and Sam will come back for their final segment after the break.

Segment 4

After the break, Jeremiah asks Tom about his podcast, Toll Switch.  Tom was inspired to create a storytelling studio without constraints, where the stories could be translated to different mediums.  From this came Toll Switch, a series of one-act teleplays taking place in New York City in the 50s.  It’s allowed Sam to tell all of the stories he’s wanted to tell.  The video companion pieces to the show are filmed in black and white to recall the style of noir films of the era.  The show can be found on all major podcast platforms.  Tom would like to grow the show by connecting more to the NYC theater world, to utilize the top-tier acting talent.  The end goal is to eventually be able to work with a major network.  Learn more about Tom at his website and on Instagram at @bullfella.  Learn more about Toll Switch at and @tollswitch on Facebook, Instragram and Twitter.


00:02:50.820 --> 00:03:02.430 The Entrepreneurial Web Radio: yo yo yo yo yo party people in the House welcome welcome happy Friday you listening to the entrepreneurial well i'm your host Jeremiah Foster, for we kick it off today and I introduce my guest.

00:03:03.510 --> 00:03:17.820 The Entrepreneurial Web Radio: message of the week, more question this week i've asked you before maybe a Tommy and I can unpack it here today, before the end of the show they say a picture is worth 1000 words if that's the case what's the video worse.

00:03:20.220 --> 00:03:27.210 The Entrepreneurial Web Radio: anyways we're assuming that you live today from my restaurant tella in the Windsor terrorists section of brooklyn New York more on that later.

00:03:27.630 --> 00:03:36.840 The Entrepreneurial Web Radio: Welcoming my good friends neighbor and the guy behind the lens on a lot of the stuff that I do Tom just you know if you follow me on social media.

00:03:38.370 --> 00:03:42.360 The Entrepreneurial Web Radio: All the nicer looking videos and photography compliments of Tom.

00:03:43.530 --> 00:03:54.180 The Entrepreneurial Web Radio: And we even I we did some stuff together when I first put the show together dealing with our neighborhood I was on I was interviewed on another show here on talk radio dot nyc.

00:03:55.290 --> 00:04:06.240 The Entrepreneurial Web Radio: With Jeff Goodman, this is a little over two years ago and Tom did some amazing stuff would be audio just going around the neighborhood and celebrating this lovely neighborhood which are terrorists, which.

00:04:07.020 --> 00:04:13.020 The Entrepreneurial Web Radio: We live in and have enjoyed, even more so during the pandemic it's been like really amazing during the day.

00:04:13.830 --> 00:04:24.990 The Entrepreneurial Web Radio: um anyway so Tom is he's been in New York City, for a long time fit Grad have I to school visual arts yeah and he's he's you know excels in.

00:04:25.770 --> 00:04:40.560 The Entrepreneurial Web Radio: In still photography and video and creation as well we'll talk a little bit more about that as the show goes on and yeah like I said, you know a lot of the he's opened my eyes to a lot of things in terms of.

00:04:42.420 --> 00:04:43.320 The Entrepreneurial Web Radio: quality.

00:04:44.520 --> 00:04:55.950 The Entrepreneurial Web Radio: Video and photography and its application on social media, particularly which were a new most of my outreach whether it's for the restaurant for the wine store same there if you go to either one of those.

00:04:56.340 --> 00:05:04.470 The Entrepreneurial Web Radio: profiles on instagram or Facebook, like the really fun looking stuff is is compliments of time here the rest of it's just me I found.

00:05:04.890 --> 00:05:12.810 The Entrepreneurial Web Radio: A bad thing, but like he's giving you a really great advice on on the proper kind of gear to get, especially if you're working on a budget and what was the.

00:05:13.170 --> 00:05:23.520 The Entrepreneurial Web Radio: Was the quote so he was he was also my wing man for my very foolish first Facebook live that we did in the front of Delaware almost almost two years ago um and.

00:05:24.810 --> 00:05:29.100 The Entrepreneurial Web Radio: You said something that night I can't remember what I was, I was trying to remember what it's like.

00:05:29.910 --> 00:05:40.200 The Entrepreneurial Web Radio: don't don't get anything more than you need so there's like all the bill that was that was the gist of it yeah I was just like yeah sure what do you need to shoot exactly just what you need no more than.

00:05:40.650 --> 00:05:50.850 The Entrepreneurial Web Radio: What you need and learn to work with that, first, especially with the technology, I mean let's can we talk about the new iPhone are you have you have you spent any time like.

00:05:51.870 --> 00:06:00.630 The Entrepreneurial Web Radio: team Dan and I just you know I bit the bullet and bought the 12 last year right right and I was super excited with it.

00:06:02.250 --> 00:06:12.270 The Entrepreneurial Web Radio: And you know, it was a no brainer for me it had you could shoot raw files with it all that kind of stuff so yeah it's been kind of heartbreaking that all of a sudden.

00:06:13.470 --> 00:06:17.400 The Entrepreneurial Web Radio: You know 13 pro but I, you know I don't know.

00:06:18.660 --> 00:06:36.960 The Entrepreneurial Web Radio: What is the perks they say I think it's mostly the video stuff yeah which I just rarely prefer to use an iPhone for video but I love to have it in my pocket for stills but video I always get kind of annoyed yeah so me being the you know.

00:06:38.640 --> 00:06:39.240 The Entrepreneurial Web Radio: ignorant.

00:06:40.830 --> 00:06:47.040 The Entrepreneurial Web Radio: person I I got I got it, as you know, I got a semi when they when they announced that they.

00:06:48.780 --> 00:06:58.230 The Entrepreneurial Web Radio: That they had like portrait mode on on the video function because that's The one thing I feel like i'm lacking yeah when i'm just because i'm always rolling around places day I.

00:06:59.130 --> 00:07:10.200 The Entrepreneurial Web Radio: figured out on a manipulative with photography and i'm pleased with results there, but in terms of video, and so I saw somebody posted on Twitter, the other day.

00:07:11.340 --> 00:07:22.620 The Entrepreneurial Web Radio: And it was just yesterday, and it was shot right here, they were at like maybe maybe prospect park or or for green park and then they were at the Smith, the night station.

00:07:23.640 --> 00:07:31.980 The Entrepreneurial Web Radio: On the dark dingy and then they were down like by the Marine park Ridge, and it was all just shot on the new idea, and it was gorgeous.

00:07:32.460 --> 00:07:47.130 The Entrepreneurial Web Radio: On the 13th yeah when I got team with like a portrait mode and everything and um you know clearly there was like some very good post production, but it was always it always needs to post production, but some of the stuff you know yeah it's not good, you can rescue you can't you can't.

00:07:48.330 --> 00:08:00.570 The Entrepreneurial Web Radio: add that that data of range day and post price calm and now you know i'm still operating on a lot of Mexico, which are from, say, which is like I got it two years ago yeah.

00:08:02.730 --> 00:08:03.930 The Entrepreneurial Web Radio: Maybe it's time to upgrade.

00:08:05.160 --> 00:08:13.470 The Entrepreneurial Web Radio: I think you know every two models, maybe make sense from that you know exactly for me like I just got the 12 so.

00:08:13.740 --> 00:08:22.140 The Entrepreneurial Web Radio: I have moral conflict of upgrading so soon yeah and then, just like renting something for a few hundred dollars that i'm an end up losing in the you know.

00:08:22.500 --> 00:08:32.520 The Entrepreneurial Web Radio: Trading it in touch with anyone, you have a proper camera yeah yeah you kind of don't you don't need it and i'm like you said you know I.

00:08:32.910 --> 00:08:41.250 The Entrepreneurial Web Radio: don't think more than you need I personally feel like I could score a lot of value brought up so much of this PR so much.

00:08:41.940 --> 00:08:56.190 The Entrepreneurial Web Radio: For me, for like my purposes and every name, especially because everything i'm doing is following right it right into social and the YouTube it's perfect for that perfect for that and it's going to be kind of mind blowing for that yeah I can.

00:08:57.600 --> 00:09:10.380 The Entrepreneurial Web Radio: yeah I just had to get that off my chest yeah it's like something on my mind, and I was like I gotta ask you about it because we had talked I maybe I may be tempted when it does like kind of drag saw something today like a trade and thing, and all that good.

00:09:13.230 --> 00:09:15.720 The Entrepreneurial Web Radio: Should I do it and i'm like, but I just you know.

00:09:16.980 --> 00:09:23.400 The Entrepreneurial Web Radio: I kind of attachment to the device I have now I don't I I work well with it, if I need it and.

00:09:23.820 --> 00:09:29.640 The Entrepreneurial Web Radio: Then i'm like oh i'm gonna learn the other one you know not that there's much to learn, no, no, but yeah.

00:09:30.000 --> 00:09:39.870 The Entrepreneurial Web Radio: that's that's where i'm actually I mean I know this phone I managed to keep it for two years without I haven't cracked the screen nothing's happened yeah I like miraculously not cracked.

00:09:40.800 --> 00:09:45.390 The Entrepreneurial Web Radio: The past two iphones iPad that's the last one I had that destroyed yeah.

00:09:45.810 --> 00:10:02.130 The Entrepreneurial Web Radio: um I will, I do have to do another gear shout out yeah you turn me on to the moment stuff moment stuff is killer or for iPhone and and I got one of their cases and I still dropped my phone just for, but the moment cases that support their lenses.

00:10:03.660 --> 00:10:20.040 The Entrepreneurial Web Radio: That is everything great it's fantastic and i'm going on, like almost two years of use now another year question I have since we're on the topic so moment has all these cool lenses yeah you know I know you you don't love it the fisheye lenses super fun I bought I.

00:10:21.480 --> 00:10:40.320 The Entrepreneurial Web Radio: bought a fisheye for my camera like if it's us right, you know and yeah definitely can't do it all the time yeah um what's that is it the morphic cleanse the animal fan of morphic yeah So do you have any thoughts on like how that will interact with the new functionality.

00:10:41.400 --> 00:10:45.270 The Entrepreneurial Web Radio: Would portrait mode, is it like because, with some of the you know.

00:10:46.530 --> 00:10:56.520 The Entrepreneurial Web Radio: With with those lenses when you play with your your hand your depth of brand in terms of the three different yeah the 30th and legends that the even the 11 or 12 is working with.

00:10:56.970 --> 00:11:03.480 The Entrepreneurial Web Radio: It only will work in like the Center lance yeah do you think that'll be something that they'll be able to work.

00:11:05.250 --> 00:11:19.830 The Entrepreneurial Web Radio: Homogenous Lee I don't I don't know I mean, first of all, you know, every time I think I know something like I know enough about photography and lenses and everything but, like every time I get into the video thing.

00:11:21.690 --> 00:11:26.100 The Entrepreneurial Web Radio: My friend, you know and the guy that shoots all my shorts for me.

00:11:28.020 --> 00:11:34.860 The Entrepreneurial Web Radio: he's shoots video more than you'd ever shoot stills always correct me it's like well it's not a true random morphic yeah.

00:11:35.040 --> 00:11:47.730 The Entrepreneurial Web Radio: So it's like I don't know I haven't read any of everything, and they might have made concessions on it not being a true Anna morphic so that does go to work yeah yeah and I don't care if it's true or not for me again i'm like.

00:11:48.750 --> 00:11:58.710 The Entrepreneurial Web Radio: I just want to look cool only when there is will care yeah exactly, I just want to look cool man, I can you always do, but I and we talked about this, the last time.

00:11:59.700 --> 00:12:05.850 The Entrepreneurial Web Radio: We did this, it was just this idea of like being being a touch.

00:12:06.600 --> 00:12:16.890 The Entrepreneurial Web Radio: Better or yeah just looking a little bit better than like the the general population, where everybody else is just yanking out their phone and snap snap snap recorder order Derek.

00:12:17.250 --> 00:12:33.540 The Entrepreneurial Web Radio: Like little touches that that will make you stand out visually man audibly yeah i'm even coming you know from my my music background and all your background, you know some things you said to me that I didn't understood yeah you know really help.

00:12:34.680 --> 00:12:45.270 The Entrepreneurial Web Radio: The way people perceive video when you approach audio is really where like I my intuition was cut out all background noise yeah being a.

00:12:45.810 --> 00:12:50.730 The Entrepreneurial Web Radio: Music guy and doing a lot of recording session to studio sessions, you always wanted to like.

00:12:51.480 --> 00:13:02.700 The Entrepreneurial Web Radio: watch them again, but like with video it's it's Nice, you know you want to maybe dial down the gain on on the background noise but to have some audio noise yeah it's amusing yeah and all kinds of other.

00:13:03.270 --> 00:13:14.880 The Entrepreneurial Web Radio: Well, with little treats with sound and video sound makes all the difference in the world, and I think I told you this like after you were like all that made sense, and you know I listen to you and i'm like.

00:13:16.230 --> 00:13:26.880 The Entrepreneurial Web Radio: There was one day I just you know it was before bed, and of course I want to watch a relaxing movie before bed, so I put on taxi driver to like kind of dissect that and I think I told you that.

00:13:27.270 --> 00:13:38.190 The Entrepreneurial Web Radio: Man there's one scene, I was listening to watching and then I just heard these fame fame footsteps that work time perfectly with his walk and.

00:13:38.820 --> 00:13:51.390 The Entrepreneurial Web Radio: I don't you know, anyway, you probably wouldn't even pick it out, if it was in a theater or if you were sitting down watching your turn on TV, but because I had the headphones in because i'm super focused I could hear what they did.

00:13:51.750 --> 00:13:59.070 The Entrepreneurial Web Radio: And it's always so good to just put that thing in there if somebody can hear it.

00:13:59.700 --> 00:14:07.020 The Entrepreneurial Web Radio: subconsciously or whatever it makes all the difference in the world and it's just it's a rabbit hole to go down yeah.

00:14:07.290 --> 00:14:15.570 The Entrepreneurial Web Radio: You can do with loads of stuff I mean if you're inside or outside fear inside and you know, everybody wants clean audio and stuff like that, but it's like.

00:14:16.020 --> 00:14:20.280 The Entrepreneurial Web Radio: You might end up muddying it up, because you know the video is happening in New York City.

00:14:20.970 --> 00:14:25.440 The Entrepreneurial Web Radio: But think traffic sat in the back that somebody can't pick up right away, but then they're like.

00:14:25.830 --> 00:14:32.850 The Entrepreneurial Web Radio: They feel like the place that's the interviews taken but it's always good at least have that file, like the real one, like the.

00:14:33.090 --> 00:14:43.290 The Entrepreneurial Web Radio: Total clean, no, no, the opposite like always save that background noise oh yeah and you can separate it out, or you can you can put it in yeah mix and just you know you can lower it.

00:14:43.590 --> 00:14:58.350 The Entrepreneurial Web Radio: I mean it's so I didn't know this, either at the time but um, especially for for apple users, which i'm an apple slide i'll admit it same home hundred percent quicktime pro all you have to do is export it as a.

00:14:58.800 --> 00:15:05.550 The Entrepreneurial Web Radio: As a sound file and it will completely separate the entire all you don't have to have any extra software or anything like that boom.

00:15:05.790 --> 00:15:11.760 The Entrepreneurial Web Radio: you've got your audio file, then you can mute it, you know you get it in something like from your rush yes for simpler.

00:15:12.330 --> 00:15:24.060 The Entrepreneurial Web Radio: than that, but then, if you want to stick that little if there's like that that cyrus and you're like Fuck I can't I can't go get another siren oh you got it right there yeah you just cut it out dropping back in yeah.

00:15:24.570 --> 00:15:36.960 The Entrepreneurial Web Radio: i've done it with videos that we shot here because i'll keep the restaurant noise and it's not clean audio so I don't want it to be the prominent focus of things so i'll build out other stuff but then i'll just.

00:15:37.530 --> 00:15:45.750 The Entrepreneurial Web Radio: Put it real low in the mix, like every time I curse and yell at my wife and kids you gotta leave that shop in its brings in natural feeling.

00:15:47.550 --> 00:15:53.220 The Entrepreneurial Web Radio: makes it very real yep alright we're going to take our first break everybody thinks, I will be back in just a minute cool.

00:18:06.750 --> 00:18:07.500 The Entrepreneurial Web Radio: Mike is dead.

00:18:08.190 --> 00:18:11.100 The Entrepreneurial Web Radio: But when he is now all right, everybody welcome back.

00:18:13.350 --> 00:18:17.400 The Entrepreneurial Web Radio: it's nice not that my my MIC so nice yeah i'm coming through your second here.

00:18:19.980 --> 00:18:30.210 The Entrepreneurial Web Radio: to pull it all stretched out over it, I just got to talk very loud no okay um we're here for you Tommy not for me so welcome back you're listening you got married when i'm here, I will share my boss.

00:18:30.960 --> 00:18:39.840 The Entrepreneurial Web Radio: welcoming to the show is the first time actually on ashbury web only been done a bunch of other fun stuff i've always been here, and here, yes, yes he's been he's been.

00:18:40.080 --> 00:18:49.260 The Entrepreneurial Web Radio: I always imagined Tom behind the lens yeah like all the things that he says to me and then i'm like shapes I come from behind the camera like wait, you have a beard.

00:18:51.240 --> 00:18:56.070 The Entrepreneurial Web Radio: people think you're me sometimes to the foodies, especially when we were I wish I was, I was wrong.

00:18:58.290 --> 00:19:09.750 The Entrepreneurial Web Radio: So much liability there so Tom is Tom is he's in New York City camera guy he's in in production and creation as well and he's been around for how even the city for.

00:19:10.380 --> 00:19:20.580 The Entrepreneurial Web Radio: 25 years 25 years so he's been at it for a while he's seen a lot of changes in industry, you know, going from more of a.

00:19:21.180 --> 00:19:27.480 The Entrepreneurial Web Radio: Lack of better word analog to digital yeah um and and whether it a bunch of storms i'm.

00:19:28.410 --> 00:19:39.450 The Entrepreneurial Web Radio: curious to get your take on like how how the industry has changed over the last two years, especially you know, there was a period where nobody could shoot and.

00:19:40.200 --> 00:19:47.190 The Entrepreneurial Web Radio: And like God, like you, you know you represent major companies and then broke out on your own and you were doing you're doing well.

00:19:47.670 --> 00:19:57.000 The Entrepreneurial Web Radio: Before getting shut down and then what's what's kind of been the scene, because I know people are back to work, but it's kind of modified and yeah you know.

00:19:57.840 --> 00:20:11.970 The Entrepreneurial Web Radio: You have to do things a little differently, these days, you do you do, and you have to kind of invent ways to keep yourself productive, and I mean in terms of like current state of what people are doing and how things have changed.

00:20:14.520 --> 00:20:30.420 The Entrepreneurial Web Radio: I think a lot of people kind of turn to making content just to get themselves, through it, whether the audio content or video content with friends that they were safely vaccinated with or you know doing stuff remote and trying to do, creative things with zoom and.

00:20:31.830 --> 00:20:33.180 The Entrepreneurial Web Radio: You know just.

00:20:34.380 --> 00:20:43.500 The Entrepreneurial Web Radio: Listen, I mean just discourse is entertaining enough it's like if you can you know john krasinski doing that thing that he did in at the beginning of the pandemic.

00:20:45.030 --> 00:20:48.990 The Entrepreneurial Web Radio: You know, is enough to keep people busy, so I feel like it's been out there.

00:20:50.490 --> 00:21:02.910 The Entrepreneurial Web Radio: it's been kind of we've been able to forgive quality a little bit because you know certain things that you can or can't do with zoom going to step up and give us like good oh yeah.

00:21:03.810 --> 00:21:15.600 The Entrepreneurial Web Radio: yeah but also like the audio breakups that come with that and sound all like like you're a robot or something, but I mean you know how I feel about being on camera or whatever.

00:21:16.080 --> 00:21:26.340 The Entrepreneurial Web Radio: I gotta do a face time even that just you know it breaks up yeah it's like you know, and at the top of the scale, I mean it was there was a period.

00:21:26.970 --> 00:21:35.760 The Entrepreneurial Web Radio: Waiting not rogan himself, but like one of his staff and gotten coven maybe like a year ago, or something like that, and he had a.

00:21:36.480 --> 00:21:41.400 The Entrepreneurial Web Radio: Show schedule with Matthew mcconaughey and they had to do it remotely and I.

00:21:42.030 --> 00:21:47.730 The Entrepreneurial Web Radio: I watched it just because I wanted to know like how did, how does it, how does it ship it out for somebody that's like.

00:21:48.000 --> 00:21:59.430 The Entrepreneurial Web Radio: got all the budget and everything and they still have the hiccups and yeah you can avoid it because he was on his laptop so it's like yeah you know, and he left like his email opens the notification.

00:22:01.500 --> 00:22:15.330 The Entrepreneurial Web Radio: A certain point rogan was like what's that noise he's like oh it's my email is I can be turned off and he's like no no Matthew mcconaughey people want to get in touch with me as like yeah like hiccups and all that stuff.

00:22:16.980 --> 00:22:29.820 The Entrepreneurial Web Radio: it's all right yeah yeah now it's as long as you can give the viewer listener, or whatever what they are there for which is a story which is valuable discourse that they're.

00:22:30.510 --> 00:22:36.810 The Entrepreneurial Web Radio: invested in then that's all that matters, and they will forgive the hiccups and the breakups and stuff like that.

00:22:37.110 --> 00:22:46.530 The Entrepreneurial Web Radio: And you know back to your question about how things have changed, maybe people do invest in that a little bit more, you know understanding what's behind.

00:22:47.280 --> 00:22:51.330 The Entrepreneurial Web Radio: The content that you're creating and having a plan going into things.

00:22:51.630 --> 00:23:02.760 The Entrepreneurial Web Radio: Rather than just going out and shooting stills and shooting video that really isn't focused, so I think people are gonna come out of it a little bit more focused and understanding that.

00:23:03.360 --> 00:23:09.360 The Entrepreneurial Web Radio: People will stay with them as long as the story is clear long the message, clear and just to stay on message you know.

00:23:09.930 --> 00:23:17.610 The Entrepreneurial Web Radio: Now i've noticed um you know the city, especially just in the last two weeks seems to be operating, you know.

00:23:18.300 --> 00:23:30.000 The Entrepreneurial Web Radio: as close to, like all pistons yeah has yeah in 18 months, you know i'm in midtown you know, several day for five days a week now yeah in the middle of the day, and like.

00:23:30.840 --> 00:23:36.180 The Entrepreneurial Web Radio: You know the the West side like especially around Madison square garden that was like it felt for a lot of like the.

00:23:36.780 --> 00:23:45.420 The Entrepreneurial Web Radio: The land sign forgot yeah yeah just like cuz you're going in there right during the whole thing, though yeah I think I skipped going into Manhattan for a year.

00:23:45.690 --> 00:24:01.650 The Entrepreneurial Web Radio: Solid yeah I mean we would you know, sometimes we come back, we like East or West village and like that was back to like yeah I mean you know there were all these outdoor you know, like street sign, you know, cafes, which is a little odd but otherwise like there were people running around.

00:24:02.820 --> 00:24:13.470 The Entrepreneurial Web Radio: Mid South West was like just a bunch of homeless people yeah maybe boy like me occasional like brave soul who's like their fears like just got to get to answer Academy for.

00:24:13.950 --> 00:24:22.170 The Entrepreneurial Web Radio: Their fears feels like there's less of that lately well I don't think for sure yeah I was, I was in midtown a couple times as we got ready and they're all still there there's.

00:24:22.620 --> 00:24:33.090 The Entrepreneurial Web Radio: it's just harder to see them now, because of the amount of people that are now running a lot of people in midtown yeah so like Okay, especially that area in the 30s between like.

00:24:33.900 --> 00:24:42.570 The Entrepreneurial Web Radio: Between like six and nine yeah there's there's exponentially more people than there were say like you know even six weeks ago um.

00:24:42.900 --> 00:24:47.160 The Entrepreneurial Web Radio: I know a lot of people have gone back offices oh kids have gone back to school, for now, yes, he.

00:24:47.610 --> 00:24:52.140 The Entrepreneurial Web Radio: spoke that six I was wondering about the offices thing like how many people were back in those offices.

00:24:52.230 --> 00:25:04.200 The Entrepreneurial Web Radio: A lot of people are just like yeah we don't need our office anymore in midtown and all these spaces are just available and it's true and I think that dynamic will will forever part of that dynamic will forever be there that.

00:25:04.380 --> 00:25:08.280 The Entrepreneurial Web Radio: Some things will be forever changed somebody was talking to me about a day in terms of like.

00:25:08.760 --> 00:25:20.760 The Entrepreneurial Web Radio: entertainment and and dining in are going to show us and I was like this, not changed did it, I mean it's never going to go completely back to it, or if it does it's going to take a long time to get back to like what you know life was like yeah.

00:25:21.330 --> 00:25:32.850 The Entrepreneurial Web Radio: 2020 um but, but that was my kind of my point is that it's kind of there's definitely been a clear pivot in terms of just the amount of people that volume of people that are in.

00:25:33.690 --> 00:25:41.940 The Entrepreneurial Web Radio: midtown yeah midday, right now, like there's there's a lot there's a lot of people a lot more, and so i'm wondering how that has affected.

00:25:43.230 --> 00:25:46.710 The Entrepreneurial Web Radio: You know your industry and the amount of work available.

00:25:47.850 --> 00:25:50.070 The Entrepreneurial Web Radio: um it's.

00:25:51.240 --> 00:25:57.060 The Entrepreneurial Web Radio: The work has just been strange Overall, I think the work is going to be there with.

00:25:58.800 --> 00:26:10.650 The Entrepreneurial Web Radio: Probably across the board, because people are coming out and starting actual businesses like almost like on a reboot so people kind of need their brands photographed and all that kind of stuff.

00:26:12.150 --> 00:26:14.100 The Entrepreneurial Web Radio: And the video is out there.

00:26:15.420 --> 00:26:16.230 The Entrepreneurial Web Radio: But it's.

00:26:17.790 --> 00:26:31.620 The Entrepreneurial Web Radio: not sure where it was going what it's like for you is that is that the area of focus is that because you you've been involved in so many things, I mean you've done like really big production like is that what you're looking for right now it's like really just like.

00:26:32.400 --> 00:26:46.740 The Entrepreneurial Web Radio: kind of like we always talk about storytelling and getting you that's that's what I was going to get to you know it's I think the my focus right now in terms of working and going forward is is really to get a better.

00:26:47.970 --> 00:26:55.080 The Entrepreneurial Web Radio: grip on that space in between art and commerce, because I am.

00:26:56.190 --> 00:26:58.020 The Entrepreneurial Web Radio: You know photography wise.

00:26:59.310 --> 00:27:03.720 The Entrepreneurial Web Radio: I shoot fine art, for the most part, I shoot kind of street photography for the most part.

00:27:05.100 --> 00:27:11.490 The Entrepreneurial Web Radio: And then, even when it comes to the content that i've been writing in terms of stories and things like that that i've been producing.

00:27:13.950 --> 00:27:26.520 The Entrepreneurial Web Radio: i've found ways that I can approach it from different angles, that you can be liberated from you know the straight and narrow, so I think.

00:27:27.000 --> 00:27:32.940 The Entrepreneurial Web Radio: What i'm looking for mostly now and i'm hoping, people are open to it because, as we were talking about.

00:27:33.270 --> 00:27:52.830 The Entrepreneurial Web Radio: Before people can focus more on their message on their story that people will want to tell stories together if you want me to come in and shoot your brand I want to tell the story of what's going on with your brand like are we, what is your team behind it, how that working.

00:27:54.270 --> 00:28:01.740 The Entrepreneurial Web Radio: and definitely obviously videos you can indulge in that a lot more, but I think there's a tremendous opportunity for that in photography and.

00:28:02.850 --> 00:28:09.750 The Entrepreneurial Web Radio: it's it's fun, because the way things are marketing you're the best of the best would get stuff out on social media.

00:28:11.220 --> 00:28:23.190 The Entrepreneurial Web Radio: If you are constantly engaged in somebody's instagram feed and then one picture after the other kind of reveals either the story of that person or that restaurant.

00:28:23.850 --> 00:28:30.150 The Entrepreneurial Web Radio: And it's focused it's a great thing to follow i'm going to see what they're they're up to so.

00:28:30.900 --> 00:28:43.980 The Entrepreneurial Web Radio: Really right now is is trying to get out there, create the fine art that is super satisfying to me and then find a way to push that storytelling art into brands that want to work with.

00:28:44.820 --> 00:29:03.150 The Entrepreneurial Web Radio: photography and video and for you, do you think do you have an opinion on this like do you think it's best that those stories are told on the on social media and or a website, or is there, another.

00:29:04.890 --> 00:29:12.480 The Entrepreneurial Web Radio: outlet where you think like businesses should put out that content um.

00:29:14.100 --> 00:29:14.580 The Entrepreneurial Web Radio: well.

00:29:15.720 --> 00:29:37.050 The Entrepreneurial Web Radio: You know you own restaurant so it's almost like people are coming to see you they see your social media and all that kind of stuff and then they sit down and they get a continuation of that story at your bar so it's um but you've kind of found ways to engage people in multiple ways.

00:29:38.340 --> 00:29:52.530 The Entrepreneurial Web Radio: Whether it be through this through holding the POP ups that you were doing things like that you're engaging the Community with the stories of you and the stories of your community, so I don't know what could.

00:29:53.610 --> 00:29:58.260 The Entrepreneurial Web Radio: prop that up better than social media because there's so many.

00:29:59.520 --> 00:30:00.180 The Entrepreneurial Web Radio: or.

00:30:01.560 --> 00:30:06.480 The Entrepreneurial Web Radio: or just the in person, but if somebody if you can offer somebody.

00:30:07.590 --> 00:30:15.660 The Entrepreneurial Web Radio: Something to go to and just read more about your mission I guess it's always good to have that yeah you know, really.

00:30:16.260 --> 00:30:22.020 The Entrepreneurial Web Radio: elegant informative website to go to to see what somebody is all about which I don't have.

00:30:22.890 --> 00:30:28.830 The Entrepreneurial Web Radio: that's that's something I got to work on, but something has been brought to my attention lately as Google my business.

00:30:29.220 --> 00:30:34.080 The Entrepreneurial Web Radio: which you know so it's like they just call the GMB but it's essentially like when you Google yeah.

00:30:34.530 --> 00:30:42.660 The Entrepreneurial Web Radio: And if you, you know you have a choice as a business owner to claim your business and it works very similar to.

00:30:43.080 --> 00:30:55.830 The Entrepreneurial Web Radio: A social media account and all the content that you're putting on social media, you can put air as well yeah so people see it without having to go to your instagram account or your Facebook account or whatever, as soon as someone google's yeah della restaurant when.

00:30:56.370 --> 00:31:02.310 The Entrepreneurial Web Radio: That comes up off to the side and immediately like video start playing and there's a content right yeah and it's like oh.

00:31:02.970 --> 00:31:07.350 The Entrepreneurial Web Radio: I haven't haven't done it, I mean you need a website or is good yeah.

00:31:07.830 --> 00:31:13.410 The Entrepreneurial Web Radio: You can embed your instagram feed yeah I do right so it's like to see all those different pictures.

00:31:13.710 --> 00:31:26.190 The Entrepreneurial Web Radio: Just without having to because most people skip reading the study underneath anyway it's just, we know that happened, it has to be easily accessed easily access right there, so when somebody sees that instagram feed that's just.

00:31:27.030 --> 00:31:43.680 The Entrepreneurial Web Radio: Honestly, a little bit bigger if you're on a computer one photograph or the other, you have that story that you were trying to tell on social media, but you also have the about page and you also have mailchimp or whatever to get people to correspond but.

00:31:45.660 --> 00:31:53.760 The Entrepreneurial Web Radio: I saw something the other day, which I thought was just terrific and I really you know got my wheels turning a little bit.

00:31:54.840 --> 00:32:03.750 The Entrepreneurial Web Radio: But I was listening to a great podcast and, at the end, they just talked about hey go to the site, and we have message board.

00:32:04.740 --> 00:32:16.680 The Entrepreneurial Web Radio: So they have obviously have enough listeners and good like that that people might engage and hey i'm going to post what you're thinking about the show post who you think did this or that, and you know, or you can just.

00:32:19.680 --> 00:32:31.500 The Entrepreneurial Web Radio: make me laugh and i'll send you a sticker and I just thought it was a great thing and it's that just that's a great thing to add onto your site and it keeps furthering your story, so I think.

00:32:32.100 --> 00:32:46.230 The Entrepreneurial Web Radio: More of the use of message boards that create forms that are within your brand like people just talking about how you know it's good to get feedback yeah yep all right we're gonna take another break everybody will see you in just a minute.

00:35:26.580 --> 00:35:41.310 The Entrepreneurial Web Radio: Alright alright alright we're back again hanging out with my boy Tom justine over here, otherwise known as both of us social media or on your menu, I was gonna say he's so fucking famous we made a drink after him that's.

00:35:42.180 --> 00:35:48.210 The Entrepreneurial Web Radio: So, if that is my claim to fame on the della i'm okay with that come to della tried his drink yeah and.

00:35:49.740 --> 00:36:07.890 The Entrepreneurial Web Radio: um you you you basically answered my question at the at the top of the show which was if a picture's worth 1000 words what's a video work and i've asked this before on the show and i've talked to other camera people about it and you kind of inadvertently answered it.

00:36:09.120 --> 00:36:15.150 The Entrepreneurial Web Radio: In a way, you were talking about the storytelling component and how you just said it's much easier to do.

00:36:15.720 --> 00:36:20.670 The Entrepreneurial Web Radio: Through video like it just reveals so much more of the story than just a picture.

00:36:21.120 --> 00:36:31.350 The Entrepreneurial Web Radio: And i've said this a lot of times on the show, and like when I was when I was really active on clubhouse and I was on some panels in there and and also on.

00:36:31.890 --> 00:36:36.420 The Entrepreneurial Web Radio: rider earnings B2B our I say it on social media all the time that.

00:36:36.750 --> 00:36:51.270 The Entrepreneurial Web Radio: For business owners or it doesn't even have to be that source because there's a lot of people that are doing like nonprofit stuff or or just you might be a hobbyist and something i'm really passionate about social media is your best tool for for getting your your your point across.

00:36:53.190 --> 00:36:59.010 The Entrepreneurial Web Radio: The hardest thing to scale when you're talking about growth and really like reaching a lot of people and expanding.

00:36:59.430 --> 00:37:04.830 The Entrepreneurial Web Radio: Is intimacy and opinion like you know I can create this restaurant.

00:37:05.070 --> 00:37:14.520 The Entrepreneurial Web Radio: And people can love it and adore it and I hear all the time and it's very intimate and my wife is here and issues here and you're here and it's like oh wow, this is a really super cool place.

00:37:14.790 --> 00:37:24.960 The Entrepreneurial Web Radio: But we live in a place like to neighborhoods away and we can't be there them and we don't create that intimacy we don't train that is intimacy right people.

00:37:25.500 --> 00:37:36.810 The Entrepreneurial Web Radio: People will have a much different experience there were the food and everything may be exactly the same, but you go in there and like this is not yeah and the same is true for like a you know, like, I think a media companies.

00:37:38.130 --> 00:37:51.120 The Entrepreneurial Web Radio: or consultation companies like there's the guy that created a team that creates it, and if you get their attention, and you know and you're working with them, I was amazing but as they expand and they followed up on, you know the middle management underneath them.

00:37:51.360 --> 00:38:02.670 The Entrepreneurial Web Radio: If that doesn't translate then something starts to take away and what I realized when you said that about video is that video skills, the intimacy of a situation.

00:38:03.420 --> 00:38:06.060 The Entrepreneurial Web Radio: exponentially, more than a photograph.

00:38:06.870 --> 00:38:13.140 The Entrepreneurial Web Radio: can do, or like can it can, can I don't know that it's not inherent yeah but the potential.

00:38:13.350 --> 00:38:20.640 The Entrepreneurial Web Radio: For you, especially you got the right music and yeah here the person's voice it's a little different than just seeing them and it's like fill in blank.

00:38:20.880 --> 00:38:29.520 The Entrepreneurial Web Radio: I mean you, you have imagination it's like reading a book versus watching a movie like them, you know people will my wife Christ reading books, all the time i've never.

00:38:30.030 --> 00:38:47.190 The Entrepreneurial Web Radio: written a book I don't understand that, but like i'll tear up a little bit at a movie yeah it's easier to invest, I think, for a viewer to invest in video in or film or whatever that's I just.

00:38:48.420 --> 00:38:50.460 The Entrepreneurial Web Radio: It takes a little bit more of.

00:38:51.660 --> 00:39:04.800 The Entrepreneurial Web Radio: A special brand of intuitive person to get lost inside of a photograph right I get that, like the same way I don't get a double it doesn't not exist, I mean some of my great you know my favorite photographers.

00:39:07.230 --> 00:39:14.340 The Entrepreneurial Web Radio: You know there's photographers like Roi de karada are you know really that covered New York.

00:39:15.720 --> 00:39:25.830 The Entrepreneurial Web Radio: Back in times when I had an attachment to it, whether it's like the jazz scene, or whatever, and some of those photographs, I can get lost and pretty well I can hear you can hear everything you can.

00:39:26.190 --> 00:39:31.680 The Entrepreneurial Web Radio: The lights are perfect, so I do think it's possible to get lost inside of an image.

00:39:32.430 --> 00:39:46.980 The Entrepreneurial Web Radio: But with video i'm have watched specifically specific shows, and things just as i'm like I want to live in this view for a half an hour yeah you know what I mean it's if somebody is watching a just a really well cut.

00:39:47.880 --> 00:40:03.060 The Entrepreneurial Web Radio: vision of a half an hour adela they're they're you know they're they're more there, so you have you have the ability to not just make somebody invest in a restaurant that they love.

00:40:03.450 --> 00:40:10.530 The Entrepreneurial Web Radio: But you have the possibility to put them in there, we just need to step up, that is, that I a game.

00:40:10.950 --> 00:40:20.460 The Entrepreneurial Web Radio: Where you get the smells to the scratch oh my God i'm sure it will comes on he was killing us last night he was I don't know what he was doing but everybody that walked even Korean was like.

00:40:21.300 --> 00:40:36.870 The Entrepreneurial Web Radio: Is once you find out, you can crack that code men are too busy, and the need for hours after that, but we sneak that in there boy well you you you put out the short video last week, which was unkind to everybody that couldn't eat it.

00:40:38.700 --> 00:40:41.760 The Entrepreneurial Web Radio: You know vegans vegans didn't respond to that I.

00:40:43.410 --> 00:40:52.770 The Entrepreneurial Web Radio: I was gonna say maybe they'll respond to the mashed potato mash potatoes, but they're made with Manchego so vegans know Manchego yeah you gotta put a bunch of cream and stuff.

00:40:54.660 --> 00:40:56.970 The Entrepreneurial Web Radio: That would the short run just um.

00:40:58.170 --> 00:41:05.820 The Entrepreneurial Web Radio: So, in terms of yourself now in your own business, how are you attracting.

00:41:07.290 --> 00:41:21.780 The Entrepreneurial Web Radio: New clients like from like from the guy that does this for people what's your what's literally, like some of your your your go to maneuvers for yourself um I don't know man, if you figure it out, let me know.

00:41:24.510 --> 00:41:35.190 The Entrepreneurial Web Radio: But I know what I want to do to try to shy guy yeah try I I know what I want to do to try to bring more people in I think in ways, it does it but.

00:41:36.240 --> 00:41:43.320 The Entrepreneurial Web Radio: Right now it's it's been so new kind of getting back into things because.

00:41:43.650 --> 00:42:00.270 The Entrepreneurial Web Radio: Here was Eric period where you just had, like everything was just done, and you were just like not working, no, I mean I suppose I wrote non stop at nights after the day was clear and things like that or I would go out and shoot sometimes um.

00:42:00.810 --> 00:42:07.770 The Entrepreneurial Web Radio: But I was always being productive, but to the extent of actually going out building my business and my brand.

00:42:09.000 --> 00:42:11.340 The Entrepreneurial Web Radio: And interacting and creating that stuff.

00:42:13.620 --> 00:42:27.960 The Entrepreneurial Web Radio: and seeking out people to work with it's been difficult, obviously, because what's going down and but now my daughter is finally back in school and after school so it's like I have more full days so.

00:42:29.100 --> 00:42:37.380 The Entrepreneurial Web Radio: yeah right now it's just about putting out my Fine art and art and hoping that attracts commerce.

00:42:37.800 --> 00:42:45.450 The Entrepreneurial Web Radio: As I said, and work with those people that want to you know focus on their brands and tell a story about her brand or tell the story about.

00:42:45.750 --> 00:43:03.360 The Entrepreneurial Web Radio: A relaunch or the birth of a brand coming out of this thing that's been on top of us for so long, good like so like how did you so he's been working with Alex Clark at a for animals and spirits industry city like how did that relationship with cannabis, though it came about mostly.

00:43:04.590 --> 00:43:11.340 The Entrepreneurial Web Radio: You know Alex is part of our Community, and he is just a pillar and much like yourself.

00:43:12.420 --> 00:43:22.620 The Entrepreneurial Web Radio: kind of Windsor and terrorists kensington and I met Alex briefly at like at a tasting and then I got to know him, through you, and.

00:43:24.000 --> 00:43:34.530 The Entrepreneurial Web Radio: I we just go down and hang out and help them out because they're like hey you know i'm around I can do it just kind of like show up the distillery yeah yeah you know he needed an extra hand because honestly.

00:43:34.980 --> 00:43:41.490 The Entrepreneurial Web Radio: It was about believing and product and I just his whiskey is amazing, and I wanted to do.

00:43:43.170 --> 00:43:43.470 The Entrepreneurial Web Radio: With.

00:43:44.850 --> 00:43:54.780 The Entrepreneurial Web Radio: Alex has been more than generous with the whiskey and I wasn't expecting it I would have just done it just to help out because he's a great person in the Community so.

00:43:55.320 --> 00:44:07.560 The Entrepreneurial Web Radio: And then that led to doing some photographs down the distillery and you know barreling things like that, and again cuz I was down there helping them bottle and.

00:44:08.400 --> 00:44:23.340 The Entrepreneurial Web Radio: I was able to witness the story, and what I wanted to tell them what I saw and you know you go into the space and it's industrial and it feels like a lab, but it also kind of beautiful and then you have the woods mixed in there, so.

00:44:24.960 --> 00:44:36.030 The Entrepreneurial Web Radio: It Alex trust me to help tell that story so that was really cool I was a really good point because of you know a lot of people just focus especially since since things were shut down on.

00:44:36.600 --> 00:44:45.120 The Entrepreneurial Web Radio: Digital outreach almost exclusively, and I mean there was a time where people felt like that was the only thing they could do, and I think people are still kind of stuck in that.

00:44:45.750 --> 00:45:00.120 The Entrepreneurial Web Radio: i'll you know testify for me personally, what is helped me grow over the last 18 months the most amazing digital helped a lot, but like i've gotten way more from in person interaction yeah.

00:45:00.930 --> 00:45:08.670 The Entrepreneurial Web Radio: Especially especially lately, and like you pointed out, it was definitely harder to do that, like with a kid in tow so when school was even the.

00:45:08.880 --> 00:45:19.110 The Entrepreneurial Web Radio: school was that, like yeah your kids school gets shut down just their score their class and will be like Fuck man yeah and then you think they'd be stuck with you for like two weeks or whatever Manuel they got.

00:45:19.260 --> 00:45:27.270 The Entrepreneurial Web Radio: They got everything sorted out, they just made it very difficult to get like you, you need to be seen that you've got to get out, you have to make those interactions.

00:45:27.900 --> 00:45:39.330 The Entrepreneurial Web Radio: it's just much easier, I think, to stand out that yeah just somebody's attention than it is on a zoom call yeah sure in the comments on linkedin post, not that doesn't work not shooting it down but yeah I.

00:45:39.750 --> 00:45:45.600 The Entrepreneurial Web Radio: Man what has happened with me over the last like six to eight months that it.

00:45:46.230 --> 00:45:51.300 The Entrepreneurial Web Radio: You know the better things and all come up yeah from from being in people's face yeah.

00:45:51.600 --> 00:46:04.410 The Entrepreneurial Web Radio: But we talked about it, even at the beginning of this thing of beginning of the pandemic and everything you know just being present it and despite not being there not being able to shake people's hands or hug people to be people were still.

00:46:06.420 --> 00:46:08.940 The Entrepreneurial Web Radio: There we're still being fortified by your food.

00:46:11.160 --> 00:46:20.190 The Entrepreneurial Web Radio: Freedom astronomy and like what he pulled off yeah and we couldn't shake hands and everybody was in mass yeah but like your boy exploded exactly, and it was just like.

00:46:20.460 --> 00:46:27.030 The Entrepreneurial Web Radio: You were still so present and that was a story, and you were offering that story okay we're in New York business.

00:46:27.360 --> 00:46:32.610 The Entrepreneurial Web Radio: we're here so like I said a lot of times it's not social media it's that story that you offer.

00:46:32.910 --> 00:46:42.510 The Entrepreneurial Web Radio: By example that people can invest in I mean people would walk by on the avenue and see your daughter's out front like collecting money for the pop up for the you know and feed the hungry and.

00:46:42.840 --> 00:46:51.570 The Entrepreneurial Web Radio: And it was just it was a neighborhood story, it was a cool thing to see so anytime people can invest and get lost.

00:46:52.230 --> 00:47:05.070 The Entrepreneurial Web Radio: In a story, and even the good deeds others or anything it's good to transport people aren't we're going to transport it to our last break and then we will transport it back for our last segment.

00:49:11.940 --> 00:49:31.410 The Entrepreneurial Web Radio: So here we are on a podcast and you have a podcast I do, and I think it's only appropriate that we talked about your podcast on the podcast very cool i'll talk about i'd be glad it's a podcast on podcasting about a podcast yeah yeah.

00:49:33.360 --> 00:49:36.390 The Entrepreneurial Web Radio: there's there's market for that so long as it's a podcast.

00:49:37.920 --> 00:49:46.710 The Entrepreneurial Web Radio: But tell us about soul switch toast, which is something I created a while back and it's gone through quite an evolution.

00:49:48.000 --> 00:49:55.620 The Entrepreneurial Web Radio: But essentially what it's been refined to and what it is, is i've like i've always said i'm a storyteller and.

00:49:56.730 --> 00:50:07.710 The Entrepreneurial Web Radio: I wanted to create this almost storytelling studio where there weren't really limits to it, what I could do could start.

00:50:09.000 --> 00:50:19.740 The Entrepreneurial Web Radio: In speaker and easily translate to screen stage or page, we can do books, so we can do all this kind of stuff and.

00:50:21.150 --> 00:50:28.260 The Entrepreneurial Web Radio: All that is based on the notion of connections so really it's.

00:50:29.670 --> 00:50:36.360 The Entrepreneurial Web Radio: The series is called total switch and it's essentially an audio play series that's genre jumping.

00:50:37.530 --> 00:50:46.920 The Entrepreneurial Web Radio: That is SEC currently our first collection and set in New York City in the 1950s and they all Center on a series of phone calls.

00:50:47.520 --> 00:50:56.040 The Entrepreneurial Web Radio: So these phone calls are all essentially one act plays that within all these plays we kind of reveal the infrastructure of our.

00:50:56.550 --> 00:51:06.480 The Entrepreneurial Web Radio: fictional version of New York in the 50s which is kind of supernatural kind of weird kind of a lot of different things, but it's it's allowed me.

00:51:07.470 --> 00:51:22.050 The Entrepreneurial Web Radio: An opportunity to tell all the different stories, I want to tell be a comedy be a drama, be a little bit more abstracts stage so it's been fun and and most of those the visual.

00:51:24.270 --> 00:51:31.740 The Entrepreneurial Web Radio: creations you've done with that have been black and white, they had been black and white, what same without my buddy Peter Peter Ramon shout out that a bone.

00:51:32.460 --> 00:51:37.500 The Entrepreneurial Web Radio: he's he does all the photography for hands on gracie academy and a couple other like high level.

00:51:38.280 --> 00:51:45.960 The Entrepreneurial Web Radio: jujitsu guys and like he's like just doing black and white, right now, like what's the from the photographer perspective video.

00:51:46.320 --> 00:52:04.170 The Entrepreneurial Web Radio: creator perspective, like the value, I mean I love it yeah I don't unders yeah well, I mean obviously for what we're doing, because all those stories were setting period in 1950s and you had color you had technicolor you at all yeah beautiful lush color films, but.

00:52:05.460 --> 00:52:19.350 The Entrepreneurial Web Radio: These are more stripped down simple there of that kind of film our school, which was always contrast darks lights, and it also was something that I wanted to give a backbone of that.

00:52:20.970 --> 00:52:21.960 The Entrepreneurial Web Radio: Really.

00:52:23.250 --> 00:52:32.580 The Entrepreneurial Web Radio: You know Far West side broadway black box theater so the the black and white just kind of suited it it's something that you know.

00:52:33.120 --> 00:52:44.970 The Entrepreneurial Web Radio: Like I said we're open to all things and we're growing this to be a visual black brand and everything is black and white, but if we ever had that notion of growing it to show film.

00:52:45.870 --> 00:53:05.100 The Entrepreneurial Web Radio: which you know we would hope one day it's like will you be allowed to shoot it in black and white, is more like so on because everybody wants to consume and color but yeah for me the medium was always black one nice um and you're doing you know both video and audio the audio is spotify.

00:53:06.120 --> 00:53:21.240 The Entrepreneurial Web Radio: The audio is on spotify it's on apple it's on Amazon and audible and we're and it's also available on our site which is tall switch studios COM and on that site.

00:53:22.350 --> 00:53:29.910 The Entrepreneurial Web Radio: there's like our first three episodes that we did we did shoot video for, so there are these like live readings.

00:53:30.690 --> 00:53:41.850 The Entrepreneurial Web Radio: That you can see the video so there's other content in there, so yeah and are you doing distribution yourself for the podcast are you going through a third party to put to get it.

00:53:42.660 --> 00:53:52.320 The Entrepreneurial Web Radio: All these different it's currently ourselves like right now it's all about the content it's just building up a tremendous collection of these plays and.

00:53:53.100 --> 00:54:00.720 The Entrepreneurial Web Radio: to the point where like I said they they just kind of suss out that infrastructure that we're building and then, when we feel we're ready.

00:54:01.560 --> 00:54:14.100 The Entrepreneurial Web Radio: expand where it's available, but you know we would love to work with a network Donald was going to ask me like what what would be the ultimate goal like where do you want this to end yeah I mean the ultimate goal would be is right now.

00:54:15.480 --> 00:54:18.540 The Entrepreneurial Web Radio: It would either be for me, a network.

00:54:20.010 --> 00:54:30.210 The Entrepreneurial Web Radio: Or, quite honestly, because i've said a few times to people like I can't wrap my head around it as a podcast because to me, these are like plays and their audio plays.

00:54:31.470 --> 00:54:52.170 The Entrepreneurial Web Radio: So I would love to just start really getting into relationships with New York theater groups, because this way, it also helps with my casting because I like to pull from local talent and the one thing that I have found creating these episodes is my God, the amount of.

00:54:53.340 --> 00:55:05.850 The Entrepreneurial Web Radio: believable and utilized talent in terms of acting, that is, in this city is incredible it's like the the real defining character of New York in.

00:55:06.780 --> 00:55:22.560 The Entrepreneurial Web Radio: Music dance acting food like and then i'll like i'll cast an actor for one of these things, and then i'll see that this actor does all of those yeah they play the cello there is chef they it's it's insane so it's like I really would like to just.

00:55:22.830 --> 00:55:32.250 The Entrepreneurial Web Radio: Maybe develop ties with theatre group and maybe do something stage first before we graduate to the screen if we can be entrepreneurs there, but right now the stories are being created.

00:55:32.670 --> 00:55:44.610 The Entrepreneurial Web Radio: As much as I can write them as much as I can produce and produce them and the audio thing and the podcast feed it's just been a godsend right well it's gonna say because you haven't been able to work with groups.

00:55:45.630 --> 00:55:52.680 The Entrepreneurial Web Radio: Here now now but getting back now some broadway shows her back yeah they're I think they're all up this week yeah she's great.

00:55:54.120 --> 00:56:09.900 The Entrepreneurial Web Radio: is crazy but yeah we're gonna have to wrap it up, but before we go drop your deets where can people find you website instagram that podcast everything my website is just you know pictures calm J ust I know.

00:56:11.130 --> 00:56:24.720 The Entrepreneurial Web Radio: My instagram handle for all my photography and I don't picture Donald post too many pictures of my dog or anything like that, but most of the like my regular photography is at bowl fella.

00:56:25.170 --> 00:56:33.900 The Entrepreneurial Web Radio: And you can find toll switch at either to switch studios COM or we're also on instagram and at total switch.

00:56:34.740 --> 00:56:38.850 The Entrepreneurial Web Radio: And like I said, if you want to see some other examples of his work.

00:56:39.630 --> 00:56:49.230 The Entrepreneurial Web Radio: For tables in distillery you can look them up on instagram Facebook and any of my channels, whether it's my personal stuff he's helped out tremendously with things for.

00:56:49.560 --> 00:56:57.420 The Entrepreneurial Web Radio: The show and other things that i've done della restaurant responded spirits all the nicer looking stuff I try to remember to attack him.

00:56:58.530 --> 00:57:08.160 The Entrepreneurial Web Radio: fucking terrible usually tag and then uh yeah come and have a bowl fella at Keller, maybe i'll be here and have a baby we're going to have one right now I think so.

00:57:08.880 --> 00:57:21.540 The Entrepreneurial Web Radio: Well, thank you so much man, thank you, brother superheroes awesome so much fun so nice to be live in person to it is not on, it is all right, you all will see you next week have a great weekend peace out.

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