Today's guest is Tyler Wilson, he is a Senior Account Executive at Semrush. He works with consultants, marketers, agencies, and developers on how to use Semrush’s tools and data for their projects. Before Semrush, Tyler worked at two Philadelphia-based marketing agencies: SEOMinteractive.com and DMiPartners.com.
Joseph introduces the topic of today’s episode, Semrush to create content, as well as share a news story relating to Google Stories. Google Stories allows for content creators to embed their stories into their webpage, through their wordpress plugin they created. Joseph explains how this will help with organic searching, and how even though the plugin is only available right now in the United States and Brazil, but will be expanded globally very soon. Joseph also discusses the Google page update that was originally supposed to come out in May, it is now going to be rolled out over time from June 2021 until August 2021. Joseph introduces his guest for today’s episode Tyler Wilson, who is currently a Senior Account Executive at Semrush, who before Semrush worked for several Philadelphia based marketing companies. The two discuss Tyler’s passion for Search Engine Optimization (SEO), and Tyler explains how he was always interested in all things digital, and when he found out he could make a career out of it, he was excited to do just that. Joseph and Tyler discussed Tyler’s journey to working for Semrush, and how he originally started out as a customer of Semrush. Tyler explains Semrush’s unique selling strategy, which works with technical SEO, social media, and other data all in one place, in a user friendly way, that expands past the data available from Google Analytics. He also explains how Semrush is known for their data, but how they are also expanding into AI, and how their database is expanding more and more each day, as well as the countries and languages they use.
Tyler explains what Semrush defines as content marketing, as writing content so that it ranks for a specific keyword on Google, as well as what they do to help that. He explains the variety of tools provided by Semrush, specifically research based ones that can be separated by location and language, that can help with content marketing. The two discuss how Semrush’s research tools make use of AI, and how it searches for keywords common in the first ten pages when something is googled, as well as the backlinks linked in all of the web pages within the first ten pages. He also explains what he believes is one of the coolest parts of Semrush, which is Semrush’s analysis of the keywords for content marketing the same way that Google sees it, with just plain text without any graphics. Tyler explains how someone doesn’t need a lot of experience in SEO and Content Marketing to use and make use of Semrush, as they provide modules for their customers that explains how it works and how to use it. The two discuss the differences between Semrush and Yoast, a wordpress plugin.
Tyler explains an AI tool within Semrush, Impact Hero, that is a web analytics platform, that’s purpose is to help enhance one’s analytics platform, to help them understand which content needs to be updated. The two discuss how Impact Hero works and operates, and how it utilizes SEO and AI to help in pruning content for the purpose of SEO rank. Tyler explains how intent is one of the most important aspects in using Impact Hero, as it helps in deciding how best to write and create your content, as Joseph brings up the point of search volume, which Tyler doesn’t believe is as important as intent. The two continue on to discuss Google ranking, and the experiments that Semrush goes into to have a better understanding of how Google engages in their ranking, specifically whenever Google adjusts how they rank keywords and webpages. The two discuss updating data sources, and when and how often is the best method for updating data sources. They also discuss how current events affect Google ranking and keyword ranking and data, and Tyler brings up the example of Covid-19 keywords, and how Semrush takes these current events into consideration for their analyses. Tyler explains that he believes that traffic and conversions are what display successful content marketing.
Joseph and Tyler discuss a tool from Semrush, Traffic Jet, that has since been discontinued from when Joseph had first heard about it. Tyler explains how this happens from time to time at Semrush, as they tend to experiment often with different tools, but not all tools work out in the end, and need to be discontinued. The two also discuss the newest search engine that has been growing in prominence relating to people’s lives, Amazon’s search engine, and how Semrush works with this search engine as well. Tyler explains in the future it will be more and more difficult for new websites to break through to popularity through SEO keywords, as many of the most used and popular search keywords are already in use, and unless new trends come through with new keywords, it will be difficult for new webpages. The two discuss how accessible Semrush is financially, and how it offers three different membership tiers, and how each of the tiers can be customized to the customers needs. Tyler gives Joseph and the audience insight on the future of Semrush and what they plan on rolling out in the future.
00:00:30.960 --> 00:00:41.160 Joseph McElroy: Hello thanks for joining us on this week's episode of wise content creates well you've heard that content is king well wise content rules, the world.
00:00:41.700 --> 00:00:50.850 Joseph McElroy: This podcast is about understanding how you can make and utilize wise content to improve your financial success and your company's bottom line.
00:00:51.240 --> 00:01:01.680 Joseph McElroy: I am Joseph Franklin McElroy and I am a marketing technology expert who has built a multimillion dollar company, I am also an award winning content producer.
00:01:02.460 --> 00:01:12.300 Joseph McElroy: My company is Galileo tech media a leader in providing wise content, which is content that incorporates search science behavioral science.
00:01:12.750 --> 00:01:20.040 Joseph McElroy: Ai data and process to make content that converts better and gets better search engine rankings.
00:01:20.520 --> 00:01:35.940 Joseph McElroy: Since 2014 we have provided a suite of global clients wise content services smart seo and help them get maximum visibility and organic search social media presence and effectiveness in their marketing conversions.
00:01:36.690 --> 00:01:46.380 Joseph McElroy: Besides this podcast we run a monthly webinars and we asked where we asked leaders scientists psychologists and others to expound in depth about subjects related wise content.
00:01:47.130 --> 00:01:57.240 Joseph McElroy: Read more about us Galileo tech media.com and sign up for our informative newsletter the whole that will let you know about upcoming episodes and when.
00:01:58.470 --> 00:02:02.610 Joseph McElroy: our agenda today on this podcast is using SEM rush.
00:02:03.780 --> 00:02:12.510 Joseph McElroy: A well known seo tool to actually create better content and create wise content, but first let me give you a little bit of news.
00:02:13.140 --> 00:02:24.570 Joseph McElroy: So I don't know if you've heard about google's web stories it's a web based version of the popular stories format that blend video audio images animations to text to create.
00:02:24.990 --> 00:02:36.540 Joseph McElroy: A dynamic consumption experience it's it's often used on what you see in Facebook and instagram the sort of stories format and this this visual format let you explore content.
00:02:37.560 --> 00:02:50.400 Joseph McElroy: At your own pace by by tapping through it swiping from one piece of contents of next, and when it's over there's a really nice call to action that can encourage audiences to visit a site.
00:02:51.330 --> 00:03:11.040 Joseph McElroy: And web stories can visit can appear on Google search, as well as Google discovery and and Google images and they also can get a dedicated carousel in Google discover, which means it's a whole new opportunity for publishers to position their content for coveted organic search traffic.
00:03:12.180 --> 00:03:29.640 Joseph McElroy: Now what the news is is that embedding website web stories on your web pages is now much easier because Google is released a plugin for wordpress that allows you to embed your web stories right into wordpress pages.
00:03:30.870 --> 00:03:47.100 Joseph McElroy: And it's and it's it's it offers it offers a bunch of robust creation creation tools right inside of wordpress and then you can you can embed them on multiple sites on any any of the sites that you have.
00:03:49.440 --> 00:04:03.870 Joseph McElroy: And so what they're wanting to do is encourage people to use this tool is going to be really great for for organic search I think it'll be great for organic search on web pages because multiple types of content on a page is great for.
00:04:04.890 --> 00:04:08.160 Joseph McElroy: For for search engine positioning.
00:04:09.240 --> 00:04:14.820 Joseph McElroy: And right now it's available in the US and India and Brazil and then we'll expand to other places in the world.
00:04:18.390 --> 00:04:27.150 Joseph McElroy: And, and I think it's something that everybody investigate I think it'd be great for travel and I think it'd be great for real estate I think it'd be great for a lot of visual based.
00:04:28.140 --> 00:04:38.940 Joseph McElroy: Businesses and experiential based business and, of course, entertainment things that would people you know what I think would naturally fit instagram will also fit great now to have it on your own side.
00:04:39.450 --> 00:04:48.690 Joseph McElroy: Also, an important update from Google blast last couple of weeks, a few weeks i've been talking about the page experience update that was coming out in May.
00:04:49.170 --> 00:04:58.680 Joseph McElroy: which had a lot to do with something called core web vitals which was making sure that the experience every website was it was really.
00:04:59.760 --> 00:05:08.520 Joseph McElroy: optimized for users and most critically, it was very fast and there was nothing inhibiting the speed of your page pages will.
00:05:08.820 --> 00:05:18.540 Joseph McElroy: Loading as well as other experiential things on the site on their pages, but because of coven and from you know pressure from I think some big companies.
00:05:18.960 --> 00:05:34.800 Joseph McElroy: Google announced that they will actually start rolling this out until mid June 2021 and instead of just one big you know everything is coming once they're going to roll it out over a couple months and so until the end of August.
00:05:36.270 --> 00:05:41.520 Joseph McElroy: So it will help you to continue to give you time to continue to make refine it on your website.
00:05:42.930 --> 00:05:53.760 Joseph McElroy: And, and you know i'd have a little more time to do this, I think, for a lot of smaller people smaller sites it's going to be important to take advantage of this time because I think you know the the.
00:05:54.330 --> 00:06:00.360 Joseph McElroy: We started hearing about it, you know as a pressure, you know that may is going to be done there really the last month or so so.
00:06:00.990 --> 00:06:12.120 Joseph McElroy: Now you got a little extra time you can go to search engine land and look at their news section and they'll give you some the rollout schedule of the different things are coming out, but now let's talk about.
00:06:13.710 --> 00:06:27.450 Joseph McElroy: SEM rush my guest today is Tyler Wilson, who is a senior account executive at SEM rush he works with consultants marketers agencies and developers and how to use SEM rush tools and data for their projects.
00:06:28.050 --> 00:06:36.630 Joseph McElroy: Before SEM rush Tyler work for to Philadelphia Philadelphia based marketing agencies seo him interactive and BMI partners.
00:06:37.680 --> 00:06:38.940 Joseph McElroy: Hello Tyler how you doing.
00:06:39.600 --> 00:06:41.970 Tyler Wilson: hey Joe i'm doing well, good thanks for having me.
00:06:42.570 --> 00:06:48.300 Joseph McElroy: So you come from the philly area, you know I used to live there, I lived there for like three four years back.
00:06:49.470 --> 00:06:56.670 Joseph McElroy: I did a little bit of art school there back in the day I met my second wife had a lot of good experiences there, what is your favorite part of that city.
00:06:57.720 --> 00:07:05.670 Tyler Wilson: it's tough to say I mean I love the stadium's I love rittenhouse park and pen parks pretty great too.
00:07:06.690 --> 00:07:11.910 Joseph McElroy: yeah I used to like the funky South street is it still sort of funky out there.
00:07:12.090 --> 00:07:14.130 Tyler Wilson: Oh yeah more more so than ever.
00:07:14.340 --> 00:07:26.190 Joseph McElroy: yeah yeah because I was an artist at the time, you know i've dabbled in technology and art my whole life I swear I say i'm a content producer yeah I have actually content and museums.
00:07:27.540 --> 00:07:39.180 Joseph McElroy: So, but yeah shout street had that sort of artists hipster vibe right yeah yeah so you started your career in seo so you live and breathe this stuff so you must have a passion for.
00:07:39.510 --> 00:07:50.820 Tyler Wilson: yeah I mean I I just thought it was interesting that, if you do certain certain things for your websites or other people's websites that you can position it.
00:07:52.050 --> 00:07:58.950 Tyler Wilson: To get search traffic always had a passion for all things digital, even though i'm not a developer and.
00:08:00.510 --> 00:08:03.270 Tyler Wilson: When I when I saw that you can make a career out of it, I was like, why not.
00:08:04.200 --> 00:08:09.300 Joseph McElroy: cool so you actually I was reading you actually started out writing some content didn't you.
00:08:09.630 --> 00:08:19.950 Tyler Wilson: I did I did I I had to come up with high quality content between 502,000 words, depending on the subject, I had to pick my subjects and.
00:08:21.720 --> 00:08:25.890 Tyler Wilson: had to create content every week in order to build backlinks the white hat method.
00:08:26.790 --> 00:08:38.520 Joseph McElroy: good for you, I mean that a lot of people who are account executives have actually never had their hands in the mix right so it's good that you actually had to live that sort of churn.
00:08:39.870 --> 00:08:47.280 Tyler Wilson: It certainly gives me an advantage and also just to have high quality conversations with the folks who are interested in SEM rush yeah.
00:08:47.310 --> 00:08:50.130 Joseph McElroy: cool so how did you end up at SEM rush.
00:08:50.850 --> 00:08:52.350 Tyler Wilson: So I was.
00:08:54.120 --> 00:09:04.950 Tyler Wilson: I was looking at the the job boards and I saw that they were in the Philadelphia area, and I was a customer of SEM rush, and I was like Oh, that would be interesting i've always had an interest in sales to or and just.
00:09:05.370 --> 00:09:16.650 Tyler Wilson: helping people, and so I saw an opening to work with a great brand also to like learn SEM rush and I applied and it's been quite a ride ever since.
00:09:17.160 --> 00:09:21.690 Joseph McElroy: cool you know I call it SEM rush you call it SEM rush so let's say you're supposed to say to SEM rush.
00:09:21.900 --> 00:09:37.590 Tyler Wilson: So, in December, we did a rebrand because we finally wanted to put to rest that the the difference between SEM rush and SEM rush people ask all the time that the founders were like SEM rush.
00:09:37.980 --> 00:09:45.900 Joseph McElroy: SEM rush that's it the Lord of the land came down and said that's how you say it Okay, well, I will try to remember that it's SEM rush.
00:09:46.380 --> 00:09:47.100 Tyler Wilson: Learning here.
00:09:47.580 --> 00:09:56.850 Joseph McElroy: SEM rush SEM rush okay So what is it, what do you have for the audience what is seo SEM rush is unique selling proposition.
00:09:57.780 --> 00:10:14.430 Tyler Wilson: SEM rush SEM rush it's unique in that it provides all of the data and tools, you would need to do, digital marketing so not just seo by SEM social media technical seo all in one place because.
00:10:15.870 --> 00:10:24.930 Tyler Wilson: Google analytics adobe analytics tells you a lot, but it doesn't give you the full picture, not just on yourself but on what's going on on the proverbial other side of the fence.
00:10:25.980 --> 00:10:34.410 Tyler Wilson: And SEM rush provides that, in a very user friendly way with accurate data at a very reasonable price.
00:10:34.800 --> 00:10:46.080 Joseph McElroy: mm hmm do you think that SEM rush is more of a giant database, or is it more of a towards the Ai a spectrum of analysis now.
00:10:46.350 --> 00:10:47.520 Tyler Wilson: How it's both I mean.
00:10:49.260 --> 00:11:00.990 Tyler Wilson: People know us for our data, but now we deploy a eyes to provide tools to actually do something with the data that you find it in our subscription.
00:11:01.830 --> 00:11:10.830 Joseph McElroy: How many how many how big is your database now how many pages or websites or whatever you know analyzing or having your your database.
00:11:11.400 --> 00:11:27.870 Tyler Wilson: I mean it grows every day, our stats page SEM rush.com slash that's you'll see that our keyword database alone 20 billion terms of keyword combinations 128 countries 36 languages of keyword data.
00:11:29.100 --> 00:11:32.190 Tyler Wilson: tracking the most search keywords in all those countries.
00:11:33.300 --> 00:11:41.850 Tyler Wilson: The US alone, the top 101 hundred and about 200 million of the most risky was in the US alone.
00:11:42.780 --> 00:11:46.380 Joseph McElroy: What would you say, are you one of the biggest databases.
00:11:47.310 --> 00:11:47.670 yeah.
00:11:48.720 --> 00:11:48.930 Tyler Wilson: The.
00:11:51.780 --> 00:11:59.760 Tyler Wilson: Other companies can say what they are we've done studies to figure it out, and we have one of the largest.
00:12:00.840 --> 00:12:06.360 Tyler Wilson: database, not just for keywords but for pages crawled and as well as backlinks.
00:12:06.780 --> 00:12:09.900 Joseph McElroy: Well, I like SEM rush I have used it for years.
00:12:10.920 --> 00:12:11.910 Joseph McElroy: You know I.
00:12:12.960 --> 00:12:25.290 Joseph McElroy: You know the thing is I come in and out of different tools, but you know when I consistently come back to SEM rush SEM rush SEM rush alright, so when we come back we're going to talk a little bit about SEM rush and content marketing.
00:15:22.590 --> 00:15:31.650 Joseph McElroy: hello, this is Joe to Franklin McElroy back with the podcast wise content creates wealth, with my guest Tyler Wilson.
00:15:33.150 --> 00:15:34.350 Joseph McElroy: So Tyler.
00:15:35.550 --> 00:15:46.680 Joseph McElroy: I want to ask you about what sm rush SEM rush does for content, marketing, but can you first define what SEM rush considers this content marketing, because I think there's a variable destination out there.
00:15:47.130 --> 00:15:58.710 Tyler Wilson: yeah that's true, we need to find content marketing in in SEM rush as writing content, so that it ranks for a specific keyword on Google.
00:15:59.640 --> 00:16:03.330 Joseph McElroy: Okay cool and then, what do you do to help it help you that.
00:16:03.690 --> 00:16:16.650 Tyler Wilson: Well, we have a suite of tools, yes, we have research capabilities, but the content marketing platform and what we call it specifically is a series of tools first being topic research.
00:16:17.700 --> 00:16:26.370 Tyler Wilson: It comes up with top funnel like questions about whatever topic that you want to write about like if you type in.
00:16:28.320 --> 00:16:42.900 Tyler Wilson: pizza it would tell you like what's the best photo for pizza or can you how do you make pizza stone which is great, because you can do it by language, but also by location, if you want to no.
00:16:44.100 --> 00:16:49.320 Tyler Wilson: questions asked in a certain GEO area, whether it be by state province country or city.
00:16:51.210 --> 00:17:02.160 Tyler Wilson: So overall it almost seems like you're an expert in your field when you when you're not this topic research so that's the kind of questions that it can come up with different.
00:17:03.210 --> 00:17:08.070 Joseph McElroy: topic does it integrate with that new question hug from Google and anyway.
00:17:08.250 --> 00:17:10.350 Tyler Wilson: Now, not that tool specifically.
00:17:11.310 --> 00:17:23.430 Joseph McElroy: We talked about that last week of question which yeah for those didn't see it is about finding questions that have not been answered that need answers but that's separate from this tool for topic research yeah.
00:17:23.730 --> 00:17:32.520 Tyler Wilson: Yes, and so, once you find these things to write about which you would either come up with like an editorial schedule.
00:17:33.090 --> 00:17:46.320 Tyler Wilson: Maybe like a series could even be like a product description, whatever it is, you want to do with these courses, how you want to answer these questions, you would then take it into what we call the seo content template sounds pretty fancy.
00:17:48.480 --> 00:17:56.910 Tyler Wilson: But what it does, is it takes the keywords plural or the I like using a keyword rich title tag.
00:17:58.020 --> 00:18:06.870 Tyler Wilson: Like your seed keyword and it will then analyze the top 10 organic search results for that term again, it could be.
00:18:07.950 --> 00:18:24.960 Tyler Wilson: Based on location right because search engine results could vary as far as as far as location and does a really This is where our APIs comes in, and that it does a really good job of looking at what are the common keywords of those 10 pages.
00:18:26.400 --> 00:18:32.490 Tyler Wilson: That you want to form sentences around to make your content relevant to the targeted phrase.
00:18:33.510 --> 00:18:40.320 Tyler Wilson: Then it looks at what are the common backlinks among those 10 pages it doesn't tell you, like all the backlinks for each of the pages just.
00:18:40.770 --> 00:18:54.480 Tyler Wilson: The important ones we have a an authority score that waits the quality of those links so it's suggesting that you go over go after those websites for backlinks however you see fit.
00:18:56.010 --> 00:19:06.000 Tyler Wilson: And then it tells you the readability based on the flesh kincaid score the the average variability of the current 10 pages that's your target.
00:19:07.050 --> 00:19:14.820 Tyler Wilson: And that's out of 100 usually it's about between a 10th and 12th grade level so around like 45 to 60.
00:19:15.990 --> 00:19:17.280 Tyler Wilson: The score that we display.
00:19:18.330 --> 00:19:30.630 Tyler Wilson: And then it tells you the average text link essentially the minimum text count that your content needs to be before it's published online and then this is one of the coolest parts it.
00:19:31.980 --> 00:19:34.290 Tyler Wilson: It shows our analysis.
00:19:35.370 --> 00:19:55.440 Tyler Wilson: And it highlights the use of the targeted term and the pages that were analyzed and without any style sheets or graphics it see it shows it just like how Google sees it just plain text mm hmm and then at the bottom, you have your basic metadata parameters title description, each one.
00:19:56.820 --> 00:19:57.570 so on and so forth.
00:19:58.950 --> 00:20:02.070 Joseph McElroy: cool now you know i've seen a number of tools out there that start.
00:20:04.710 --> 00:20:09.330 Joseph McElroy: I think I think there are they putting are you got you got an API correct.
00:20:09.420 --> 00:20:13.230 Joseph McElroy: We do, and is that good this kind of information is available through the API.
00:20:13.740 --> 00:20:20.760 Tyler Wilson: We don't have documentation published by if you would want to use that to port that template.
00:20:22.470 --> 00:20:27.960 Tyler Wilson: into your cms go to contact us, we can work out a custom solution.
00:20:28.290 --> 00:20:32.940 Joseph McElroy: or really okay cool yeah I have an idea i'll talk to you about later.
00:20:34.020 --> 00:20:38.250 Joseph McElroy: In the travel space i'm looking good that's good to know that there's this kind of information.
00:20:39.420 --> 00:20:42.750 Joseph McElroy: So so somebody could conceivably do.
00:20:43.920 --> 00:20:45.390 Joseph McElroy: They would use this daily then right.
00:20:45.930 --> 00:20:55.710 Tyler Wilson: yeah they would use this whether it's rewriting existing content or writing new content, I mean content marketers are writing all the time.
00:20:56.400 --> 00:21:08.010 Tyler Wilson: This lets you write content in a smart way so that first of all, you don't have to do twice as much work and, second, of all so that you can get the maximum exposure possible for your content.
00:21:08.520 --> 00:21:21.480 Joseph McElroy: Now, does it do any does it pull any kind of information in maybe do a outlines or anything like that, or you know or pull it or do some Ai writing yet or is that that's that's not as a future thing.
00:21:21.840 --> 00:21:27.090 Tyler Wilson: Well, I mean yeah that's certainly has been the trend lately that.
00:21:27.180 --> 00:21:41.070 Tyler Wilson: yeah, not only do you have these templates but then you have these Ai eyes writing content, you know inputting human flaws, to make it seem natural, even though that machine is the one doing it.
00:21:43.440 --> 00:21:45.600 Tyler Wilson: But our our seo writing assistant.
00:21:47.100 --> 00:21:51.720 Tyler Wilson: You have to write it yourself I get it all the time, like Oh, this is write it for me now.
00:21:53.370 --> 00:22:01.350 Joseph McElroy: Well, I saw a blog post on your site about GP P three so I just didn't know if you guys are getting in bed with open API are we doing anything with that.
00:22:01.500 --> 00:22:17.640 Tyler Wilson: I know so much of SEM Russia so so much as SEM rush, it is powered by and that we are certainly well experimenting and seeing how that could increase the value of the products that we we sell to our subscribers.
00:22:17.730 --> 00:22:25.470 Joseph McElroy: Right so um so to somebody listening, I mean do they have to be have a lot of expertise to use your your tool set.
00:22:26.010 --> 00:22:38.970 Tyler Wilson: No, they don't and and if seo is new to them content marketing is new to them, we provide modules to learn that vr academy summer comm slash Academy.
00:22:40.290 --> 00:22:51.390 Tyler Wilson: So long as you're a subscriber you can have access to this library of content, but actually using it, I mean it all takes place on our interface, so you don't have to implement that into your.
00:22:53.010 --> 00:22:57.630 Tyler Wilson: Where you manage your website you just clicking clicking shoot.
00:22:58.350 --> 00:23:12.030 Joseph McElroy: cool um so you know, one of the most popular plugins for wordpress and a lot of site and a lot of other sites is just how are you different does some suggestions and things like that how different is this than from yost.
00:23:12.660 --> 00:23:25.260 Tyler Wilson: Well, first off, you can integrate your SEM rush account through yost if you are a paid subscriber so you can bring in some of the data that we provide through your plugin.
00:23:26.550 --> 00:23:31.320 Tyler Wilson: what's different the two SEM rush and yost is.
00:23:32.550 --> 00:23:46.800 Tyler Wilson: Not just keyword placement, which is a big part of what yost does, as well as readability, but we also have a built in plagiarism checker in our seo writing assistant, which is powered off of our the template that you create.
00:23:48.090 --> 00:24:00.510 Tyler Wilson: And it also looks at other things like consistency of tone of voice like when you're forcing yourself to use terms that you're not familiar with, or not.
00:24:01.200 --> 00:24:12.360 Tyler Wilson: comfortable with it might make your content sound a little choppy, and so our our our algorithms look for that and present that in the the tone of voice checker.
00:24:13.320 --> 00:24:19.440 Joseph McElroy: Who do they present that you said integrates with yost so that it doesn't present that inside of your staging wordpress does it.
00:24:19.650 --> 00:24:29.610 Tyler Wilson: Not that specific piece of data, but we do have a wordpress the seo writing system integrates with wordpress as well as Google docs.
00:24:29.940 --> 00:24:30.960 Joseph McElroy: Okay cool.
00:24:32.160 --> 00:24:42.780 Joseph McElroy: I think that's that's a yeah we were talking about earlier before we got on the air how wordpress is, I think, an important still an important cms for seo.
00:24:43.890 --> 00:24:44.370 Joseph McElroy: So.
00:24:45.780 --> 00:24:54.390 Joseph McElroy: And in my mind my preference is always going to be wordpress admin I can say what yours is, but that, not mine is always been wordpress.
00:24:55.470 --> 00:25:07.620 Joseph McElroy: yeah because he has so much control and you're able to almost everything integrates with wordpress yeah when they when they do something, so the all these new tools coming out are always gonna have a wordpress plugin yeah, so I think it's.
00:25:08.820 --> 00:25:12.420 Joseph McElroy: A good platform, if you got any kind of a little bit of tech chops at all.
00:25:13.860 --> 00:25:17.220 Joseph McElroy: So, how would a person interested there's no it's for them.
00:25:18.090 --> 00:25:31.440 Tyler Wilson: Well, if you have a website, and if you write content and, if you want to be found for your content and it's for you, no matter you're if you're zero to 100 as far as the spectrum of understanding of tech.
00:25:32.550 --> 00:25:37.170 Tyler Wilson: yeah that's all it takes to as far as like is SEM rush right for you.
00:25:38.790 --> 00:25:42.210 Joseph McElroy: So once you're using it, you know.
00:25:44.280 --> 00:25:51.750 Joseph McElroy: they're using the right system they're using the tools, how does it know what the audience the audience that they're writing for wants to know.
00:25:52.500 --> 00:26:13.080 Tyler Wilson: Well, that comes down to the person behind the keyboard We certainly give you the data to ultimately decide what's the intent what's my end goal like am I trying to spread brand awareness trying to get folks to convert what would be the way that I would search for that.
00:26:14.730 --> 00:26:32.430 Tyler Wilson: Does that make sense for your existing library of content or is that something that you could write about based on your expertise, just a few empty empathetic exercises can really allow you to give value from the day and tools in SEM rush.
00:26:33.000 --> 00:26:44.610 Joseph McElroy: You guys you got you recommend probably doing buyer personas and customer journeys as part of your process before you, you know for somebody really wants to dig into what the audience wants right.
00:26:44.700 --> 00:26:47.010 Tyler Wilson: Indeed, that is important to know.
00:26:48.060 --> 00:26:52.380 Tyler Wilson: At the very beginning of the stage like topic research can help you.
00:26:53.460 --> 00:27:02.280 Tyler Wilson: start that yourself but definitely having that in mind when you go to actually create a template to then launch the writing assistant.
00:27:03.630 --> 00:27:07.860 Tyler Wilson: Knowing the funnels and and buying personas is definitely a loss.
00:27:08.520 --> 00:27:16.230 Joseph McElroy: For as a you know, a quick tip that I tell people is that you know you if you know have some really good clients, you can go to their linkedin profile.
00:27:16.830 --> 00:27:26.280 Joseph McElroy: And a lot of times you can actually get enough information there to get a picture of what they might want a need from content and the types of content that they consume.
00:27:26.760 --> 00:27:32.430 Joseph McElroy: You know a lot of people list the things that they like you know they indicate publications that they read.
00:27:32.820 --> 00:27:39.390 Joseph McElroy: Things like that, so you can find out what their titles, are you can find out what they how they talk, they can find out, you know.
00:27:39.960 --> 00:27:57.060 Joseph McElroy: What they consume, you know what their interests are you can start building out a profile and you know that's if you're, especially in the B2B space so anyway, when we come back we'll talk more about the what SEM rush does for content, and how Ai is a factor in that.
00:30:44.160 --> 00:30:53.970 Joseph McElroy: hello, this is Joe so Franklin McElroy back with the wise content creates well podcast with my guest Tyler will Wilson from SEM rush.
00:30:55.260 --> 00:30:58.290 Joseph McElroy: Not SEM rush rush it's official now.
00:30:59.550 --> 00:31:09.270 Tyler Wilson: I know it's hard to it took the took me a few weeks to really get that out of my system like that it's not SEM after saying it for so many years.
00:31:09.480 --> 00:31:17.490 Joseph McElroy: I had a hard time with maz what what seo MAS MAS you know so it's like yeah you give me one way to it takes me a little while to catch up.
00:31:18.540 --> 00:31:20.040 Tyler Wilson: yeah power of habit.
00:31:20.700 --> 00:31:33.420 Joseph McElroy: So you have a lot of ideas percolating percolating in SEM rush right and giving people ideas do you help them do you help them choose which ideas to write what ideas to write about what to write about.
00:31:34.470 --> 00:31:55.740 Tyler Wilson: You know that is that is one thing that SEM rush doesn't do as far as new content, but we have a new tool that helps you figure out what content to update in our platform and it's actually one of our most ambitious pieces of Ai today called the impact hero.
00:31:56.490 --> 00:31:58.800 Joseph McElroy: Oh okay cool and what does that do.
00:31:59.040 --> 00:32:18.930 Tyler Wilson: So impact hero is a basically a content analytics platform now, this is not meant to replace any of the typical web analytics platforms out there, Google the Google analytics and adobe analytics alike Now this is meant to really enhance the analytics that you know about your website.
00:32:19.950 --> 00:32:24.150 Tyler Wilson: Through a tracking pixel it's a first party cookie that we use and so.
00:32:25.200 --> 00:32:28.800 Tyler Wilson: And in your analytics platform, you know when someone.
00:32:30.030 --> 00:32:43.260 Tyler Wilson: converts from a single session right wouldn't it be nice if you knew the the content that was consumed by that person from the sessions that took place before the conversion.
00:32:43.620 --> 00:32:44.760 Joseph McElroy: mm hmm oh.
00:32:45.030 --> 00:32:48.120 Joseph McElroy: Well that's what a lot of CRM CRM is attempt to do.
00:32:48.810 --> 00:32:59.040 Tyler Wilson: yeah that's what that's what impact here Oh, does it it uses that first party cookie to combine those multiple sessions to understand the content consumed.
00:33:00.090 --> 00:33:03.240 Tyler Wilson: Through what we came up with aptly named impact score.
00:33:03.540 --> 00:33:04.020 Right.
00:33:05.490 --> 00:33:06.330 Joseph McElroy: And then.
00:33:07.470 --> 00:33:12.420 Joseph McElroy: How does it present that what is it, how does it, what does it do, how does it present it.
00:33:12.930 --> 00:33:20.610 Tyler Wilson: So we have an analytics dashboard through SEM rush calm, where you would access this through your subscription.
00:33:21.810 --> 00:33:24.150 Tyler Wilson: to view the data on your website.
00:33:25.680 --> 00:33:27.450 Tyler Wilson: We bucket.
00:33:28.620 --> 00:33:31.710 Tyler Wilson: These pages into three categories.
00:33:33.000 --> 00:33:37.200 Tyler Wilson: Big think of it like top middle and bottom funnel top funnel being like.
00:33:37.200 --> 00:33:38.940 Joseph McElroy: Larger buyer journey yeah.
00:33:39.570 --> 00:33:53.430 Tyler Wilson: And, and then we list it within those you have the pages, and then we order them by impact score you could also do it by typical analytics metrics like bounce rate visits so on and so forth.
00:33:54.120 --> 00:33:58.860 Joseph McElroy: Tell me about the keywords or anything that they might have used to get there.
00:33:59.220 --> 00:34:20.550 Tyler Wilson: No, but but it, it can lead you to that so, for example, like we could indicate a page that has a high impact score that this page affected many conversions and and also that it has low traffic from search so we're saying you should really focus on the seo of this page.
00:34:21.780 --> 00:34:26.850 Tyler Wilson: And then you would go into SEM rush to their content tools to improve it as such.
00:34:27.120 --> 00:34:36.870 Joseph McElroy: I see so it's a good way to know I mean content pruning and improving is actually more of a process of seo than most people are aware of.
00:34:38.040 --> 00:34:48.630 Joseph McElroy: And so, this is a really it sounds like a really good tool to help with that process, because what you what content should you improve well it's hard to answer that sometimes yeah.
00:34:49.350 --> 00:34:51.870 Tyler Wilson: Sorry, as part of an seo is what not to do.
00:34:53.970 --> 00:34:57.510 Tyler Wilson: This gives you a better idea of where you can best spend your time.
00:34:58.740 --> 00:35:06.120 Joseph McElroy: So um so you know if you're writing if you're writing fresher you're writing for keywords so.
00:35:08.280 --> 00:35:14.490 Joseph McElroy: Should does seo SEM rush give you input into how as search volume.
00:35:15.660 --> 00:35:23.460 Joseph McElroy: affects what you want to write about like doesn't the target pays need to have high search volume or do you recommend writing about stuff is that low search volume.
00:35:24.660 --> 00:35:28.980 Tyler Wilson: I well that's a good question that's a that's a.
00:35:30.180 --> 00:35:38.610 Tyler Wilson: question that she or no um, let me say that search volume is important but it's not the most important thing.
00:35:40.080 --> 00:35:42.690 Tyler Wilson: Again intent because, for example.
00:35:44.670 --> 00:35:48.930 Tyler Wilson: Long tail keywords so search term that has like more than five words.
00:35:50.010 --> 00:36:01.260 Tyler Wilson: In the the search query typically has a much lower search volume than the short tail phrases and that.
00:36:03.000 --> 00:36:07.530 Tyler Wilson: Though it may seem like the volume is nothing in that it's not worth your time.
00:36:08.850 --> 00:36:18.060 Tyler Wilson: The likelihood of someone converting is much greater because it's so specific and I think that those are worth going after I think.
00:36:18.570 --> 00:36:33.270 Tyler Wilson: Those two factors and our keyword difficulty, are what really and, of course, what what your end goal is really should decide what terms, should you go after for your website and your content hmm.
00:36:34.440 --> 00:36:35.490 Joseph McElroy: So um.
00:36:36.630 --> 00:36:38.340 Joseph McElroy: Your understanding content, I think, is.
00:36:39.480 --> 00:36:54.000 Joseph McElroy: Very important to know that when Google is ranking content, it uses Ai now is one of its ranking signals is called rank brain right I think i've read somewhere that it's like the third or fourth most important signal, maybe even the third at this point.
00:36:55.140 --> 00:37:06.060 Joseph McElroy: And you know, so your seo SEM rush is a I need to know what google's API is thinking I think so, how do you know what Google looks for in picking pages for search results.
00:37:06.330 --> 00:37:16.710 Tyler Wilson: I mean we're doing experiments all every day we did the advantage and SEM rush has it's just the depth of data that we have, I mean.
00:37:17.310 --> 00:37:28.170 Tyler Wilson: We have a tool, called the sensor summer.com slash sensor they give it like a weather Browner right when when there's inclement weather the pressure drops sensor.
00:37:29.460 --> 00:37:45.510 Tyler Wilson: Does that, in that it can tell you, when Google decides is making adjustments, since the serps because we tracked billions of keyword search results that were able to see the shifts and the volume of it on a day by day basis.
00:37:46.590 --> 00:37:58.530 Tyler Wilson: To really understand what they're doing to important to not only to keep our tools up to date, but also to report back to our subscribers so that they can stay up to date.
00:37:59.760 --> 00:38:06.450 Joseph McElroy: Interesting now you know a lot of them I know a lot of these big database tools seo tools have latency problems.
00:38:06.930 --> 00:38:16.050 Joseph McElroy: Their their data might be like a month I don't know if you call it a problem, but it might be, you know they don't update their data, but once a month or something like that How often do you update your data.
00:38:17.100 --> 00:38:28.980 Tyler Wilson: I mean we we updated, as frequently as we possibly can always looking for more data sources new data sources checking existing data sources, making sure that they're.
00:38:30.330 --> 00:38:39.870 Tyler Wilson: True, and and and is higher highest quality, they did when we created partnerships with them day one, so it is a constant.
00:38:41.160 --> 00:38:42.030 Tyler Wilson: quality check.
00:38:43.590 --> 00:38:48.090 Tyler Wilson: To keep SEM rush as up to date as possible.
00:38:48.600 --> 00:38:54.120 Joseph McElroy: So if some major event happened like say Prince Philip died and you're selling caskets to royals.
00:38:55.290 --> 00:39:03.120 Joseph McElroy: You know, would you be able to show it changes in search based upon that, like the next day or the next week or the next one.
00:39:04.710 --> 00:39:16.050 Tyler Wilson: Well, one of my favorite one of my favorite things one of my go to examples when talking to summarize users is coven keywords mm hmm and that.
00:39:16.890 --> 00:39:30.060 Tyler Wilson: You look at the search volume trend that we have in our system and that it, it really is one to wine as far as the adoption of covert as search terms and over the over the last year.
00:39:31.620 --> 00:39:37.530 Tyler Wilson: And like you started way up here, because no one was searching it before March of 2020 and.
00:39:38.610 --> 00:39:51.270 Tyler Wilson: It kind of tailed off as we got into the summertime because you know, everybody knows about it now and then you had other types of covert keywords go up like vaccine and testing sites.
00:39:52.470 --> 00:40:01.770 Tyler Wilson: So it really shows just how up to date not only just our keyword data, but our search volume data is in our system cool.
00:40:02.970 --> 00:40:09.360 Joseph McElroy: again emphasize sometimes you need to know quickly what's going to be the you know there's there's always.
00:40:09.900 --> 00:40:22.920 Joseph McElroy: Low hanging fruit opportunities that can happen in a moment's notice right and and you know i'm guessing what people might searching is one way, but you know actually having some data to help inform it it's pretty cool all right.
00:40:24.150 --> 00:40:36.690 Joseph McElroy: So, so now i've written great content you've helped me make this incredible content right So how do I track it success and then what would you define a successful content marketing.
00:40:37.980 --> 00:40:46.110 Tyler Wilson: Well, successful content marketing is for one traffic and and also conversions whether it's.
00:40:47.250 --> 00:40:52.980 Tyler Wilson: signups people still are giving to the checkout page.
00:40:54.150 --> 00:41:00.420 Tyler Wilson: So, having those goal completion set up, not just for the end, but how they got there is a great way to understand success.
00:41:01.470 --> 00:41:09.630 Tyler Wilson: Of course you can use our keyword rank tracker position tracking to see that trend line and, most recently, our share voice metric increase.
00:41:11.220 --> 00:41:26.610 Tyler Wilson: And then also just the number of backlinks the quality of those backlinks through our authority score, as well as the number of social shares as well to understand the viral how viral the content has become now and over time.
00:41:27.810 --> 00:41:30.870 Joseph McElroy: You know I love the share of voice metric yeah.
00:41:32.040 --> 00:41:45.780 Joseph McElroy: A lot a lot of people don't realize that really well done seo actually can have a branding effect right and a PR effect without them ever coming to your site just showing up getting the capturing answers as.
00:41:46.890 --> 00:41:57.120 Joseph McElroy: answer the knowledge graph being in a lot of places all the time and never actually getting a click through still can be very effective for you, because it creates brand awareness you're capturing share voice.
00:41:57.270 --> 00:42:06.930 Tyler Wilson: yeah it's it's control it's in the new age of controlling your brand and giving the best possible experience to your customers like if you wanted to know.
00:42:07.410 --> 00:42:21.210 Tyler Wilson: The type of battery for the product that you buy and that if that's just a knowledge panel drop down you got what you needed great because that those little things is what keeps people loyal and coming back to a brand.
00:42:21.930 --> 00:42:30.840 Joseph McElroy: Okay cool all right, when we come back we'll talk a little bit about what you think of the future for SEM rush and Ai in general in the content space.
00:42:32.550 --> 00:42:35.790 and listening to talk radio nyc.
00:44:47.490 --> 00:44:57.390 Joseph McElroy: hello, this is Joseph Franklin McElroy back with the wise content creates wealth podcast and my guest Tyler Wilson from SEM rush.
00:44:58.320 --> 00:45:13.770 Joseph McElroy: Tyler I have to ask you, you know, I was there was a there was a there was a tool that you guys announced announced last year that I meant to test, I never got to test that was called traffic jet and it was an Ai powered platform that actually created ad copy what happened it's gone.
00:45:14.580 --> 00:45:24.390 Tyler Wilson: You know and that's that's SEM rush for you, because we're always trying something new, something different, and you know, sometimes it just doesn't work out we.
00:45:25.440 --> 00:45:31.620 Tyler Wilson: weren't getting the results that we wanted from that tool and unfortunately we did have to discontinue it.
00:45:31.950 --> 00:45:38.610 Joseph McElroy: uh huh Oh, is it is it going to be we built or is gonna come out again, what do you know anything.
00:45:38.790 --> 00:45:47.700 Tyler Wilson: there's always a chance, I mean that happened with there was a tool called opti that got discontinued a second time.
00:45:49.290 --> 00:46:01.620 Tyler Wilson: It was a but essentially we took like phonebook data and combined it with SEM rush data to get an understanding of opportunities for companies to manage and sell adwords to.
00:46:02.940 --> 00:46:17.250 Tyler Wilson: It started as a geo data centers calm like seven years ago, so there's always a chance just depends on the demand by folks people right into I say we missed this tool bring it back.
00:46:18.540 --> 00:46:21.780 Tyler Wilson: As there's luck and potentially admin or just parlay into something.
00:46:22.320 --> 00:46:34.800 Joseph McElroy: So I know there's a lot of I know people have approached me in the last couple of years about add creation and none of it, you know and then optimizing it and it hasn't really been all that particularly effective yet so.
00:46:36.270 --> 00:46:38.010 Joseph McElroy: I think you're all experimenting with something.
00:46:38.910 --> 00:46:47.430 Tyler Wilson: and got quite a ways to go, I mean it seems like it's taking over the world, but it's it's a machines are only as smart as the inputs, at the end of the day.
00:46:47.910 --> 00:46:52.500 Joseph McElroy: What do you see is the upcoming Ai improvements to content marketing.
00:46:53.430 --> 00:46:54.540 Tyler Wilson: Well, certainly.
00:46:55.920 --> 00:47:01.080 Tyler Wilson: More intelligence from the content analytics to impact your that I mentioned earlier.
00:47:02.040 --> 00:47:19.260 Tyler Wilson: But I also think it's information on other search engines, I mean Google let's face it, Google has been dominating the space, since the 1990s, when they came on the scene, but there's one search engine that is becoming more and more impactful in people's lives it's amazon's.
00:47:19.470 --> 00:47:19.980 search on.
00:47:21.540 --> 00:47:29.670 Joseph McElroy: Amazon, and then, of course, you know YouTube is actually a good search engine as well yeah So do you do anything with YouTube.
00:47:30.540 --> 00:47:47.670 Tyler Wilson: We just are about to release a tool specific to see you too well, and we also are already have a toolkit for scholarly or so for Amazon called salary per se ll er y.com.
00:47:48.660 --> 00:47:53.160 Joseph McElroy: Oh, to stabilize the the is it for seo or SEM on Amazon.
00:47:53.910 --> 00:47:57.360 Tyler Wilson: Well, right now, the for tools are for.
00:47:59.340 --> 00:48:02.520 Tyler Wilson: Basically, the page elements of your product pages to.
00:48:03.660 --> 00:48:07.320 Tyler Wilson: optimize them for their search engine.
00:48:08.190 --> 00:48:22.170 Joseph McElroy: Okay cool I didn't I didn't know I didn't know you guys had that tool to look into that we've been doing lately we've been doing a little bit of Amazon seo right so mostly about writing the content, because you know that's an seo optimized content.
00:48:22.560 --> 00:48:26.250 Joseph McElroy: Well, but you know there's other things you can do as well, to make it really work.
00:48:27.510 --> 00:48:32.070 Joseph McElroy: Do you think, Ai will make seo people obsolete professionals.
00:48:33.930 --> 00:48:47.010 Tyler Wilson: I think that there will always be seo folks I think that the Ai will certainly make it more specialized and and something that can't be done overnight.
00:48:48.480 --> 00:48:55.500 Tyler Wilson: And I also think that Ai will increase the value of existing websites kind of like.
00:48:56.880 --> 00:49:00.480 Tyler Wilson: Having a house in a town before it becomes popular.
00:49:01.830 --> 00:49:10.260 Tyler Wilson: And, and that it will be much tougher for new websites to pierce the proverbial glass ceiling of.
00:49:11.550 --> 00:49:12.810 Tyler Wilson: Highly searched keywords.
00:49:13.440 --> 00:49:21.420 Joseph McElroy: Oh that's an interesting yeah it is it's been progressively harder to you have to go after the real high volume keywords unless you have some.
00:49:21.900 --> 00:49:38.100 Joseph McElroy: You know, when you put yours in or two you have some sort of viral heroic effort that occurs right, otherwise it will take you years to get the really big huge traffic keywords in certain spaces heaven forbid you be a personal injury lawyer.
00:49:39.510 --> 00:49:45.900 Joseph McElroy: You know, after go after what is that when you see all the time on TV the medical field me i'll be.
00:49:47.550 --> 00:49:54.930 Joseph McElroy: Quiet at one point, the clicks for the paid search for those those keyword terms of like $1,000 a click.
00:49:55.170 --> 00:49:57.150 Joseph McElroy: yeah yeah that's crazy yeah.
00:49:57.570 --> 00:50:08.130 Tyler Wilson: We actually have a tool called CPC map in our advertising toolkit that tells you based on industry and state the highest CPC keywords and so yeah that insurance, I want to be in.
00:50:09.480 --> 00:50:12.270 Joseph McElroy: So is SEM rush tix SEM rush expensive.
00:50:12.660 --> 00:50:16.530 Tyler Wilson: I know, and we have three subscription term the tears.
00:50:18.120 --> 00:50:33.090 Tyler Wilson: Are middle tier is to get access to the content marketing toolkit but plenty of add ons to based on what you need to accomplish salary, for example, this 50 bucks a month for those for one user for those four tools that we offer.
00:50:34.590 --> 00:50:41.550 Tyler Wilson: And so yeah I mean if you're an individual it's very affordable and even getting access to your team.
00:50:42.690 --> 00:50:50.550 Joseph McElroy: So so so you have all these tools, but you're not using them, so you can just focus on a certain set or they wish and money.
00:50:51.210 --> 00:51:03.690 Tyler Wilson: I like to think of SEM rush like 1000 piece crashing set you buy 1000 tools you're not going to use the 40 millimeter range but you're definitely going to need the 10 and 12 you know that you'll be using that most of all, so.
00:51:05.340 --> 00:51:12.150 Tyler Wilson: Though it may seem like you're not utilizing the whole thing you're not going to need the whole thing, but when you do you're going to be glad that you have it.
00:51:13.110 --> 00:51:18.870 Joseph McElroy: cool so you got any new initiatives from SEM rush that you can tell us about coming out.
00:51:20.040 --> 00:51:33.750 Tyler Wilson: yeah that is a good question, so I mean well you if you saw, but we have the new core vitals update in our site audit tool to be compliant with that, even though you said earlier that it is being pushed out.
00:51:34.470 --> 00:51:36.000 Joseph McElroy: Much just a month or two yeah.
00:51:36.060 --> 00:51:38.430 Tyler Wilson: yeah it gives you just enough time to.
00:51:39.660 --> 00:51:39.900 Joseph McElroy: Go.
00:51:40.080 --> 00:51:41.250 Tyler Wilson: Until yeah get it done.
00:51:42.600 --> 00:51:57.510 Tyler Wilson: Trying to think what's new you know there's always something new, I mean just the depth of backlink data has been increasing so much, we do have this new thing called APP Center coming out.
00:51:58.680 --> 00:52:00.930 Tyler Wilson: we'll be able to integrate.
00:52:02.250 --> 00:52:06.990 Tyler Wilson: The partners of ours, one of them is the YouTube rank tracker.
00:52:08.640 --> 00:52:12.420 Tyler Wilson: That is powered by by two PICs.
00:52:13.680 --> 00:52:16.410 Tyler Wilson: So you'll be able to go into that.
00:52:17.460 --> 00:52:20.100 Tyler Wilson: SEM rush calm some fair I go SEM rush.
00:52:21.900 --> 00:52:22.440 Joseph McElroy: gotcha.
00:52:23.730 --> 00:52:28.020 Tyler Wilson: Is gonna happen sarah.com slash Apps portal APS.
00:52:29.100 --> 00:52:34.830 Joseph McElroy: cool well, I want to thank you for coming into there's the show today it's been a very interesting discussion.
00:52:35.880 --> 00:52:37.560 Joseph McElroy: Is there anything that you want to.
00:52:38.610 --> 00:52:43.770 Joseph McElroy: Mention where people can go find out more reach out to you yeah.
00:52:44.340 --> 00:52:47.280 Tyler Wilson: First of all, john really appreciate you having me today.
00:52:48.570 --> 00:53:03.780 Tyler Wilson: do feel free to contact me if you're ever interested in a demonstration of SEM rush my email Tyler dot Wilson at SEM rush calm, you can also visit our knowledge base to live chat with our support team here in Pennsylvania from a day Monday through Friday.
00:53:05.070 --> 00:53:10.320 Tyler Wilson: East coast time SEM rush that SEM rush.com slash kb to our nowadays.
00:53:11.310 --> 00:53:15.210 Joseph McElroy: it's actually better if you spell it out when you're on telling people to go the website.
00:53:16.500 --> 00:53:16.920 Tyler Wilson: That is.
00:53:17.430 --> 00:53:24.930 Joseph McElroy: Those true alright, so thank you very much what this podcast is hosted on the talk radio dot nyc network.
00:53:25.380 --> 00:53:37.470 Joseph McElroy: I would like, for you to take a take an opportunity to look at other podcasts on this Doc talk radio dot nyc, I think, following this podcast is Jeremiah fox host of the entrepreneurial web, which is a.
00:53:38.760 --> 00:53:45.930 Joseph McElroy: Show dedicated to helping small businesses and prove their business processes, I believe, and I found it interesting when I listened to it.
00:53:46.320 --> 00:53:56.010 Joseph McElroy: I have another podcast on this network called gateway to the smokies I have a mountain resort in the smoky mountains and I, promote the whole areas of destination.
00:53:57.150 --> 00:54:01.650 Joseph McElroy: And I think it would be interesting anybody wants to look for escape.
00:54:02.550 --> 00:54:20.340 Joseph McElroy: As mentioned before my company is Galileo tech Media we help those in charge of marketing campaigns, who need to know which tactics will best persuade prospects to buy or take another course of action we specialize in travel real estate multi location and franchise businesses.
00:54:21.750 --> 00:54:33.510 Joseph McElroy: hard data as a part of wise content plan helps eliminate and substantiate key decisions revolving around content and we help companies make better organic connections with their customers.
00:54:35.790 --> 00:54:43.260 Joseph McElroy: We again I mentioned, we have a website yellow tech media COM go there sign up for our newsletter to find out more about our webinars and our newsletter.
00:54:44.820 --> 00:55:00.360 Joseph McElroy: I have a Facebook page for this for this podcast is called wise content Facebook COM slash wise content creates wealth and we also have a website that list out the episodes wise content creates wealth COM.
00:55:00.870 --> 00:55:12.300 Joseph McElroy: Next week I will have on this show same time Friday from one to two handy Mattel us from brain work calm, which should be another interesting.
00:55:13.110 --> 00:55:24.390 Joseph McElroy: tool to talk about Ai and content, again, I thank you very much for listening to us today, I think Tyler again for being our guest, and I look forward to seeing you next week.