Always FreyDay

Friday, August 5, 2022
Facebook Live Video from 2022/08/05 - Prosperity and Perils of Entrepreneurship

Facebook Live Video from 2022/08/05 - Prosperity and Perils of Entrepreneurship


2022/08/05 - Prosperity and Perils of Entrepreneurship

[NEW EPISODE] Prosperity and Perils of Entrepreneurship

Fridays 11:00am - 12:00pm (EDT)


The audience will hear from someone who worked with one of the largest technology enabled companies in the world, and how he is using that experience to lead and make holistically impactful decisions for every business opportunity he encounters.  Aaron’s creativity and passion for empowering others through efficient use of technology guides his entrepreneurial compass.


Entrepreneurship is a blanket term related to starting a business and has been defined by folks at the Harvard Business School as “pursuit of opportunity beyond resources controlled.” 

Most entrepreneurs are risk-takers by nature, or at minimum calculated visionaries with a clear plan of action to launch a new product or service to fill a gap in the industry.  On a personal level, many entrepreneurs take big risks to leave stable jobs to throw their efforts (and often their own money) into launching a business.

We are joined by Aaron Handwerker, Co-Founder & CEO at Akí Akí.  As serial entrepreneurs and future work thinkers, Aaron and his team are on a mission to spread their concept of Community Commerce by empowering local SMBs and patrons to market the availability of goods and services in a more creative, timely way than ever before!






Phone:  (760) 517-6447


Artarys Website:

Podcast Website:


Tune in for this sensible conversation at or watch the Facebook Livestream by Clicking Here.

Show Notes

Segment 1

His dad is Jewish and from Brooklyn with double doctorate. He ended up being a teacher with multiple publications in his field. Mother was a “6’2 amazonian goddess from Texas”. She had an entrepreneurial and philanthropic drive. He tries to follow their path of helping others and making sure people around him are maximizing their potential. He went to college to study fine art but didn't like the unneeded judgment. He realized he had communicational skills, and so he got into sales training material. However, he ran into issues and he exited. He got into Apple where he developed skills. He decided to carry on from there to further reach his goal of doing his parents justice.

Segment 2

When it comes to forming an idea and taking it to the next step it has to do with your ability to listen and being able to critically apply. It can come into a leadership lens as you have to put yourself in the shoes of everyone you're affecting. You have to deal with ambiguity and having to execute decisions professionality. He enjoyed content producing, which dealt with writing and artistic things like music and design. He enjoyed doing acrylics, digital, and practically everything art related. After Apple, he wasn’t happy with the “starving artist” idea. He wanted to highlight the passion and time put into art. Artary helps artists by having people pay fees in order to make offers. He works for people by creating change for them.

Segment 3

AkiAki is a community in which an exchange occurs to ensure your needs are met. It’s not bad to be mad and want to ignite change out of spite. The Capital Factor is a corporate campus where he can pay a monthly fee to meet people. He got invited into a 3 month event to meet mentors.

Segment 4

First, you have to pay attention. Be aware of the person in front of you. That person can possibly empower your vision. He’s used his Pretty Neat podcast to create connections. Second, don’t stop at the answer. An answer should lead to more questions. Bruising your ego builds muscles. Thirdly, you have to have grit to get the job done. Your reaction to hardship is how people will react to you. “Attitude reflects leadership.”


00:00:44.070 --> 00:00:52.410 Steven Frey (SMB GUY): Well Hello out there Planet Earth and happy Friday it's August someone told me yesterday that the summer's over I didn't hear no bell don't rush me at a summer.

00:00:52.740 --> 00:01:02.820 Steven Frey (SMB GUY): it's Friday and it's always Friday with me Stephen fry your SMB guy I see why am I are in case you missed it SMB stands for small and medium sized business for the last 20 years.

00:01:03.090 --> 00:01:10.050 Steven Frey (SMB GUY): i've been a consultant for SMEs, a voice in a sounding board for business leaders advocating on their behalf, their employees to.

00:01:10.320 --> 00:01:16.110 Steven Frey (SMB GUY): I believe very strongly folks in sharing stories providing perspective and creating connection.

00:01:16.350 --> 00:01:28.020 Steven Frey (SMB GUY): So every single Friday, you could find me on talk radio dot nyc doing just that lending what's left of my mind, and my voice to this radio show where I interview SMB leaders and their trusted advisors.

00:01:28.290 --> 00:01:32.670 Steven Frey (SMB GUY): One thing that i've noticed, time and time again is that some of the best thought leadership for SMEs.

00:01:33.030 --> 00:01:37.440 Steven Frey (SMB GUY): actually happens on Friday just about the time we feel the freedom of the weekend coming.

00:01:37.800 --> 00:01:43.980 Steven Frey (SMB GUY): However, we're also anxious to start the weekend, I know I am this weekend these crucial pearls of wisdom.

00:01:44.250 --> 00:01:48.780 Steven Frey (SMB GUY): they're often overlooked they're forgotten there swept aside in favor of our fun weekend activities.

00:01:49.080 --> 00:01:56.700 Steven Frey (SMB GUY): And our freedom from work here on the show we take advantage of that weekend freedom in clarity we discuss popular topics that are on the minds of business leaders.

00:01:56.940 --> 00:02:05.580 Steven Frey (SMB GUY): And their advisors name of the show, once again, not just a play on words last name means free in German, the language that a lot of English is based on.

00:02:05.790 --> 00:02:15.420 Steven Frey (SMB GUY): Nice fun fact for everybody, a little bit of method behind the madness once again today's show is brought to you by SDA wealth strategies are boutique financial services firm.

00:02:15.690 --> 00:02:21.570 Steven Frey (SMB GUY): located in Hudson valley New York offering personal wealth management and comprehensive business solutions for clients.

00:02:21.870 --> 00:02:27.690 Steven Frey (SMB GUY): SDA stands for simplifying financial lives designing financial strategies and advocating to implement them.

00:02:28.020 --> 00:02:32.580 Steven Frey (SMB GUY): SDA offers a concierge experience for individuals and businesses, the firm's highest priority.

00:02:32.970 --> 00:02:43.260 Steven Frey (SMB GUY): always the clients best interests while empowering people and businesses to be proactive and to thrive today, tomorrow and beyond, to learn more visit SDA well

00:02:43.530 --> 00:02:50.100 Steven Frey (SMB GUY): it's that color war time for all those kids at Camp engaging and fun cutthroat competition to wrap up the camp experience.

00:02:50.370 --> 00:02:58.020 Steven Frey (SMB GUY): my daughter included representing the gold raptors we had the last of our for face times for the summer yesterday she'll be home in nine days.

00:02:58.380 --> 00:03:04.530 Steven Frey (SMB GUY): I asked her what's, the first thing that she wants to do when she gets home and she said, go to starbucks.

00:03:05.280 --> 00:03:14.010 Steven Frey (SMB GUY): After I got over the fact that she prioritize starbucks over giving me a big hug I started thinking about my special guest today and the new platform that we're going to hear about.

00:03:14.550 --> 00:03:18.750 Steven Frey (SMB GUY): today's show is all about the perils and prosperity of professional pivoting.

00:03:19.200 --> 00:03:23.520 Steven Frey (SMB GUY): So we're going to hear from a startup entrepreneur today entrepreneurship is a blanket term.

00:03:23.790 --> 00:03:31.380 Steven Frey (SMB GUY): That relates to starting the business and has been defined by folks at the Harvard Business School as the pursuit of opportunity beyond resources controlled.

00:03:31.650 --> 00:03:37.350 Steven Frey (SMB GUY): If you're an entrepreneur you're a risk taker pure and simple, or at a minimum you're a calculated visionary.

00:03:37.710 --> 00:03:43.260 Steven Frey (SMB GUY): With a clear plan of action on how to launch a new product or service that fill some type of gap in the industry.

00:03:43.740 --> 00:03:50.970 Steven Frey (SMB GUY): Impact of entrepreneurs on our economic growth very positive, though it may be more mixed in certain spots when proponents realized that.

00:03:51.210 --> 00:03:55.950 Steven Frey (SMB GUY): there's there certain evidence that has different sectors of the economy, functioning a little differently, but.

00:03:56.190 --> 00:04:03.420 Steven Frey (SMB GUY): Reality is on a personal level, many entrepreneurs take big risks to leave stable jobs and to throw their efforts and their money.

00:04:03.750 --> 00:04:08.460 Steven Frey (SMB GUY): into launching said businesses so today we're going to hear from a very special entrepreneur.

00:04:09.180 --> 00:04:14.940 Steven Frey (SMB GUY): Not only are his ideas fantastic he also happens to be my cousin so someone blood related to me on the show.

00:04:15.450 --> 00:04:24.210 Steven Frey (SMB GUY): Talk is cheap RON talk radio nyc we don't want this to just be talk The goal is let's use the insight on the business landscape and create more impact on Monday morning.

00:04:24.660 --> 00:04:31.800 Steven Frey (SMB GUY): You guys know how I feel SMEs tend to be very focused on products that are going to help solve their problems is shiny new mouse traps.

00:04:32.340 --> 00:04:40.860 Steven Frey (SMB GUY): One magic one thing that I see out there very consistently everybody products change every day and everything we do, whether you're talking about your personal life or your business life.

00:04:41.160 --> 00:04:47.580 Steven Frey (SMB GUY): there's no substitute for having the right people around you first focusing on a good tangible process that will help you achieve your goals.

00:04:47.790 --> 00:04:56.700 Steven Frey (SMB GUY): If you do, that the right products will be there when you need them, even the newest of new ones that can help you out everything begins and ends with the people, so.

00:04:57.300 --> 00:05:09.360 Steven Frey (SMB GUY): In the spirit of surrounding yourself with the right people I definitely have the right one around me today we are chatting with my cousin Aaron hand worker co founder and CEO of a key a key.

00:05:09.780 --> 00:05:18.150 Steven Frey (SMB GUY): So in 2003 Aaron hand worker attended indiana university pursuing a degree in Fine Arts while studying at the kelley Business School.

00:05:18.660 --> 00:05:28.350 Steven Frey (SMB GUY): He left bloomington in 2006 like many recognized entrepreneurs, without a degree move back home to California, where he assisted the family and taking care of his ailing mother.

00:05:28.770 --> 00:05:37.560 Steven Frey (SMB GUY): And to try on one of those shirts that had a blue collar so during that time Aaron jumped into retail telecom sales quickly found himself as a top performer and leader.

00:05:37.890 --> 00:05:42.930 Steven Frey (SMB GUY): To build some of the skills you studied instructional design bloom's taxonomy reinforcement theory.

00:05:43.230 --> 00:05:55.830 Steven Frey (SMB GUY): and other adult behavior modification strategies to enhance the sales experience for internal and external customers in 2009 Aaron joined his dream team at the world's largest fruit stand apple incorporated.

00:05:56.280 --> 00:06:01.710 Steven Frey (SMB GUY): After a few short months supporting iPhone sales Aaron was quickly promoted to software training position.

00:06:02.040 --> 00:06:12.240 Steven Frey (SMB GUY): where he facilitated at apple locations to educate and inspire the users to maximize the productivity and creativity within the programming for 10 years Aaron.

00:06:12.810 --> 00:06:19.170 Steven Frey (SMB GUY): achieved the following at apple very steady professional development promotion surpassing professional milestones.

00:06:19.440 --> 00:06:28.920 Steven Frey (SMB GUY): Multiple global team performance awards, including number one in customer ratings, which was a top score amongst all the locations market level behavior modification training development.

00:06:29.250 --> 00:06:36.240 Steven Frey (SMB GUY): And in 2016 these achievements lead air into an internship and transition out of the retail training space and into content production.

00:06:36.780 --> 00:06:42.360 Steven Frey (SMB GUY): So Aaron held a prominent role across the Cross functional teams as a content producer and instructional designer.

00:06:42.660 --> 00:06:51.780 Steven Frey (SMB GUY): For apples elite support services, ranging from apple care consumers to apple care for enterprise in 2019 Aaron left the world of apple to.

00:06:52.470 --> 00:07:00.780 Steven Frey (SMB GUY): pursue his first startup in Texas, with his partner, Brian arteries auctions, which I loved provided local.

00:07:01.350 --> 00:07:07.560 Steven Frey (SMB GUY): Austin artists, with a new platform to sell their original physical artworks in a new method based on what is now called.

00:07:07.920 --> 00:07:16.230 Steven Frey (SMB GUY): token nomics coven 19 force drastic pivots and open aaron's eyes to a cornered marketplace, that is, begging for disruption.

00:07:16.590 --> 00:07:27.180 Steven Frey (SMB GUY): Peer to peer services or gig work since the summer of 2021 Aaron and his peers devin simonton and Michael Calvin have raised their pre seed funds from family and friends.

00:07:27.510 --> 00:07:33.060 Steven Frey (SMB GUY): And it started building their mvp to gear up for seed money with a key a key.

00:07:33.570 --> 00:07:44.280 Steven Frey (SMB GUY): That momentum is high we're excited about it we're going to hear all about it today aaron's creativity and passion for empowering others through efficient use of tech guides his entrepreneurial spirit and competence, while he continues.

00:07:44.490 --> 00:07:51.390 Steven Frey (SMB GUY): To apply his leadership skills and high level scope to make holistically impactful decisions for every business opportunity he encounters.

00:07:51.660 --> 00:08:03.000 Steven Frey (SMB GUY): he's the man he's my family we're going to discuss my favorite questions to who's your favorite movie or TV show character what's your favorite movie or TV show what's your favorite musical instrument and who is the artist who you'd like to hear play it.

00:08:03.390 --> 00:08:12.000 Steven Frey (SMB GUY): At long last, joining me from this headquarters in Austin Texas taking a short break from the startup hustle Aaron welcome to the show great to see you finally.

00:08:12.930 --> 00:08:18.210 Aaron Handwerker: it's great to see you too cuz taking a break, is a bit of a REACH.

00:08:19.080 --> 00:08:20.040 Steven Frey (SMB GUY): yeah I agree.

00:08:20.130 --> 00:08:29.190 Aaron Handwerker: It never stops your feet hit the ground when you've got a start up and and you know your feet are gone before you realize they hurt you know what I mean.

00:08:29.730 --> 00:08:41.250 Steven Frey (SMB GUY): you've always had phenomenal ideas we've kicked them around for years now you've bitten the bullet you've gone after them i'm excited we're excited share a little bit of the founders journey with us tell us a little bit about how you got where you are today.

00:08:41.790 --> 00:08:54.630 Aaron Handwerker: Sure, well, I like to start at the beginning, because it really helps you get to know me a little bit better my my dad, as you know, it is a Jewish guy from brooklyn and he is a an incredibly smart guy double doctorate.

00:08:55.020 --> 00:09:06.660 Aaron Handwerker: You know, he studies evolutionary neuro psychology but he always had a passion for teaching and kids so he ended up being a teacher for forever and despite many publications in his field.

00:09:07.050 --> 00:09:11.640 Aaron Handwerker: He never thought he was Einstein he just thought he would inspire the next one, as he would say.

00:09:12.390 --> 00:09:20.010 Aaron Handwerker: My mother, on the contrary, was a six foot two Amazonian goddess from San Antonio Texas.

00:09:20.520 --> 00:09:30.000 Aaron Handwerker: And she really had this entrepreneurial and philanthropic drive that is still in my life is quite unmatched.

00:09:30.360 --> 00:09:44.970 Aaron Handwerker: So following kind of both of those people's guidance through empowering others, making sure others are maximizing themselves kind of as part of my being for as long as I can remember.

00:09:45.720 --> 00:09:54.900 Aaron Handwerker: I first went to college and studied fine art it left a really sour taste in my mouth really there's just a lot of judgment and there's a lot of.

00:09:55.590 --> 00:10:03.990 Aaron Handwerker: subjective opinions that don't help anyone achieve an objective future you know I want to be an artist and pay my bills.

00:10:04.350 --> 00:10:11.670 Aaron Handwerker: i'm not learning that in a lot of our programs around the country, not to say that indiana didn't teach that because they absolutely do.

00:10:12.000 --> 00:10:18.900 Aaron Handwerker: But, at the time I wasn't really feeling it and then familial things came up I exited school and join retail telecom sales.

00:10:19.410 --> 00:10:25.740 Aaron Handwerker: But quickly identified that I was skilled as a people person that I could talk.

00:10:26.220 --> 00:10:38.550 Aaron Handwerker: To a CEO coming in to buy 100 cell phones for his company or I could talk to a mom a single mom whose whose child is going to high school and it's really important for them to to stay in touch on a budget.

00:10:39.390 --> 00:10:51.600 Aaron Handwerker: And so, learning to communicate with people everywhere led me into teaching other people to communicate with everyone everywhere, so I was quickly developing sales training materials.

00:10:52.260 --> 00:11:02.730 Aaron Handwerker: Really quickly into my blue collar journey to turn white very fast, and I have to say that the trials and tribulations of being an organization like that.

00:11:03.390 --> 00:11:12.180 Aaron Handwerker: again forced me to kind of move, you know, we had there were lawsuits you know and not everybody is perfect and but people also have to be held accountable.

00:11:12.570 --> 00:11:23.760 Aaron Handwerker: So after exiting that I was very lucky that the fruit stand it was coming into town, and I wanted to work at apple my whole life I learned to read on a MAC.

00:11:24.090 --> 00:11:33.690 Aaron Handwerker: My dad was a writer, the first MAC was in the House before I was in the House, so I definitely have a tattoo of command Z on my body.

00:11:34.020 --> 00:11:36.540 Aaron Handwerker: Which For those of you who know means undo.

00:11:36.780 --> 00:11:48.660 Aaron Handwerker: adding to the irony of that tattoo but it's also the most useful tool, you can ever have on a computer so after apple though I loved it I developed skills.

00:11:49.680 --> 00:12:05.190 Aaron Handwerker: But I have to live up to my parents it's in it's in my blood, so I pivoted from one could one thing to the next and it's really, really helped shape, who I am and the products that I plan on delivering so I look forward to sharing more about it with you.

00:12:05.640 --> 00:12:07.770 Steven Frey (SMB GUY): And now you're a key a key here here.

00:12:07.980 --> 00:12:09.960 Aaron Handwerker: So yes, I am.

00:12:10.320 --> 00:12:20.160 Steven Frey (SMB GUY): we're going to dive into the method behind the madness, in the next segment but give us the quick one liner if you can, but before we go to commercial break here on what you're doing give us the one liner.

00:12:20.610 --> 00:12:32.820 Aaron Handwerker: Sure, we want to use efficient technology to empower people to enrich themselves, based on their unique personal abilities and wherever they happen to be at that moment.

00:12:34.470 --> 00:12:44.670 Steven Frey (SMB GUY): cool we're gonna give you guys the details, behind all of that, when we come back from this break with Aaron hand worker co founder and CEO at a key a key stay with us.

00:12:48.270 --> 00:12:56.460 Are you a business owner, do you want to be a business owner you work with business owners hi i'm Stephen fry your small and medium sized business or SMB guy.

00:12:56.880 --> 00:13:13.560 And i'm the host of the new show always Friday, while I love to have fun on my show we take those Friday feelings of freedom and clarity to discuss popular topics in the minds of SMEs, today, please join me and my various special guests on Friday at 11am on talk radio dot nyc.

00:13:16.470 --> 00:13:22.440 Are you a conscious co creator or you are in a quest to raise your vibration and your consciousness.

00:13:23.280 --> 00:13:32.760 Sam leibowitz you're conscious consultants and on my show the conscious consultant our awakening humanity, we will touch upon all these topics and more.

00:13:33.060 --> 00:13:46.320 Listen live at our new time on Thursdays at 12 noon Eastern time that's the conscious consultant our awakening humanity Thursdays 12 noon on talk radio dot nyc.

00:13:52.140 --> 00:14:05.370 Are you on edge hey we live in challenging at times so let's lean in i'm Sander parchment the host of the edge of every day which airs each Monday at 7pm Eastern time on talk radio dot nyc.

00:14:05.790 --> 00:14:20.160 tune in live with me and my friends and colleagues as we share stories of perspectives about pushing boundaries and exploring our rough edges that's the edge of every day on Mondays at 7pm Eastern time on top radio dot nyc.

00:14:23.880 --> 00:14:28.590 you're listening to talk radio nyc uplift educate empower.

00:15:01.050 --> 00:15:14.790 Steven Frey (SMB GUY): Welcome back everybody it's Friday it's always Friday and it's me Stephen fry your SMB guy we're chatting with my cousin Aaron hand worker co founder and CEO at a key a key entrepreneurship.

00:15:15.720 --> 00:15:24.780 Steven Frey (SMB GUY): best forum startup at large, before we get into the method behind aaron's madness just wanted to sit out by the fire pit and to share a quick very quick perspective here.

00:15:25.140 --> 00:15:32.370 Steven Frey (SMB GUY): My first job at a school went to the University of Maryland was part of the small business incubation program you have a proposal for a business idea.

00:15:32.580 --> 00:15:41.340 Steven Frey (SMB GUY): submitted to the university they accept it, you get university funding university resources phone lines, etc, just a great ground breeding ground for entrepreneurship.

00:15:41.970 --> 00:15:50.070 Steven Frey (SMB GUY): You fast forward a little over 20 years there's many, many entrepreneurs out there, with all the technology enablement.

00:15:50.340 --> 00:16:01.530 Steven Frey (SMB GUY): New one pops up every day, people are connecting and partnering online across country across the world summer reinventing the wheel summer just improving some of the existing ideas that are out there, but.

00:16:01.830 --> 00:16:08.940 Steven Frey (SMB GUY): You run into entrepreneurs everywhere, including where i'm planning to be this weekend i'm going to a baseball game tonight going to citi field.

00:16:09.210 --> 00:16:16.440 Steven Frey (SMB GUY): And i'm going to see fish in Atlantic city on Sunday night with a couple 10s of thousands of my closest friends, but.

00:16:16.890 --> 00:16:23.040 Steven Frey (SMB GUY): You know you run into entrepreneurs everywhere, the concepts we're going to hear about today might even prove helpful at some of my weekend activities but.

00:16:23.280 --> 00:16:30.810 Steven Frey (SMB GUY): Aaron, this is the method part of the show the science behind what you do let's give everybody a rundown of what you're doing how you're doing it and how you're planning to go to market for it.

00:16:31.470 --> 00:16:45.210 Aaron Handwerker: That sounds good Steve it's so fun talking to you on this platform, by the way, and I really enjoy your show and, if I can come and join you at a couple of those events, although we'll we'll get some more metal than just the fish.

00:16:45.240 --> 00:16:45.900 I mean fishes.

00:16:47.010 --> 00:16:56.700 Aaron Handwerker: You know, give me something with a little bit of a beat fast pace, just so I can pretend, I can keep up anyway there's the madness part.

00:16:58.380 --> 00:17:02.430 Aaron Handwerker: But let's talk about method you know when it comes to.

00:17:03.600 --> 00:17:16.770 Aaron Handwerker: forming an idea and taking ideation to the next step it really has to do with your ability to listen and observe and critically think and apply.

00:17:17.370 --> 00:17:31.560 Aaron Handwerker: And that can come into any decision making really when it comes from a leader spec leadership perspective remember to have the put the lens of everyone you're affecting you know put yourself in their shoes.

00:17:32.190 --> 00:17:45.990 Aaron Handwerker: Before I go into that too much we an apple, which is a very inviting and culture rich and diverse company you and the opportunity to work cross functionally they're.

00:17:46.590 --> 00:17:55.110 Aaron Handwerker: exposed me to a lot of operational opportunities, a lot of things that are done perfectly at an organization.

00:17:55.590 --> 00:18:04.440 Aaron Handwerker: And a lot of things that are done poorly at an organization, you know people make these things and people aren't perfect it's not going to run smoothly, every time.

00:18:04.950 --> 00:18:16.740 Aaron Handwerker: You have to be able to deal with ambiguity and you have to be able to pivot and execute on solid decisions based on what you're observing quite holistically really so.

00:18:17.190 --> 00:18:36.270 Aaron Handwerker: apple, although I spent my career there empowering other people to enrich themselves and the people around them, I really loved the content production side I did a lot of a lot of writing any content producer will tell you that if that writing is most of it.

00:18:37.800 --> 00:18:51.090 Aaron Handwerker: And the next part of it is the animation the music production, the the 3D modeling the designs and that's the art part that's what I like doing that's what fills my heart with joy.

00:18:52.050 --> 00:18:58.770 Aaron Handwerker: Even if it doesn't fill my bank account, the way I wanted to, nor does it fill up that entrepreneurial spirit.

00:18:59.610 --> 00:19:10.470 Aaron Handwerker: So I left, and I was an artist, like my mom she was a water and she did watercolors and I did acrylics and oils and sculpting and digital and everything.

00:19:11.010 --> 00:19:24.240 Aaron Handwerker: So I wanted to start something with my friend, Brian delay no he actually is the one who threw the original idea my way, while we, we met up for torches tacos here in Austin represent.

00:19:24.780 --> 00:19:29.730 Aaron Handwerker: My end, you know we just we got sick of the whole starving artists thing it.

00:19:30.210 --> 00:19:42.300 Aaron Handwerker: there's not a reason, they should be art is everywhere it's on your menu it's on your phone it's every button you press it's every pair of glasses, you see, you know it's all over the place.

00:19:42.930 --> 00:19:55.350 Aaron Handwerker: And these people are being relegated to fiver you know for quick contract work just get it done and get it to me, but what about the time and the effort and the passion that they're putting into that.

00:19:55.860 --> 00:20:05.730 Aaron Handwerker: it's worth something it's worth something to someone so arteries came about as a platform for artists to upload their artwork.

00:20:06.150 --> 00:20:16.800 Aaron Handwerker: and ask people to place bids on it, you know send me whatever you want no offense what we did was apply a little bit of token nomics to it, where you.

00:20:17.400 --> 00:20:28.320 Aaron Handwerker: Basically, pay pay a fee in order to make an offer to that artists and that fee would go to that artists, you know don't feel offended if my $500 offers too low, how about.

00:20:28.890 --> 00:20:37.320 Aaron Handwerker: i'll give you $5 just to say hey 500 Okay, and eventually that'll add up and our our just made a good amount of money while we were testing.

00:20:37.800 --> 00:20:47.160 Aaron Handwerker: And it was fun and I was bootstrapping so it was hard you know everything went to the ground money when I was getting lit on fire, you know spending hosting fees and.

00:20:47.640 --> 00:21:00.570 Aaron Handwerker: Marketing stuff because i'm trying it, you know i'm doing what I know i'm producing content and i'm outsourcing what I don't know which is marketing it to the right audience and so forth, and.

00:21:02.040 --> 00:21:14.580 Aaron Handwerker: In doing that and learning and spending and engaging with new markets, you you don't expect a global pandemic to happen.

00:21:15.570 --> 00:21:25.020 Aaron Handwerker: But they do sometimes as we've learned in the last couple of years, and if you're not ready to pivot you're in trouble.

00:21:25.440 --> 00:21:38.160 Aaron Handwerker: And, and what you do with your pivot and how you approach it philosophically and morally is going to guide the outcomes, you can take the tragedy and the and the.

00:21:38.670 --> 00:21:46.710 Aaron Handwerker: catastrophe of a global pandemic and the suffering and the death and people losing their jobs and people losing their homes and people losing their lifestyles.

00:21:47.940 --> 00:21:52.980 Aaron Handwerker: But people are innovating in that time because of that freedom so.

00:21:54.180 --> 00:22:04.770 Aaron Handwerker: Providing avenues for people to monetize themselves, based on what they are able to do and want to do when and where they are wanting to do it.

00:22:05.550 --> 00:22:18.000 Aaron Handwerker: is something that's not really available in the truest of senses there's ways to put money in your pocket sure, but is that going to grow.

00:22:18.420 --> 00:22:31.050 Aaron Handwerker: What you're doing is that going to change your path, or is this a permanent supplement and I don't want to supplement people, I want to empower.

00:22:31.800 --> 00:22:46.740 Aaron Handwerker: and help them develop and change what they can offer to the world and so using the partners that i've met through time and the expertise is that they have and the connections that they can offer.

00:22:47.250 --> 00:22:57.030 Aaron Handwerker: We can find efficient technology that empowers people with the most basic of skills or talents or attributes to earn something.

00:22:57.720 --> 00:23:10.560 Aaron Handwerker: Because those pipelines are getting drier, as the economies shift, so if you're here if you're a key a key and you need something for me, and I can provide it.

00:23:11.130 --> 00:23:36.090 Aaron Handwerker: I should be able to offer it so we pivoted right I pivoted from arteries into a terrible economy with a global pandemic into just good working you know I had to pay my bills, I had to do door dash I had to do your uber eats and your grub hubs and thank them for for providing something.

00:23:37.290 --> 00:23:39.000 Aaron Handwerker: But I can also do math.

00:23:40.050 --> 00:23:51.510 Aaron Handwerker: And I could tell that I was never going to support myself with these current offerings that they were great that they had something to give me.

00:23:52.560 --> 00:24:11.190 Aaron Handwerker: But wasn't going to be worth it, with what I was chasing with the dreams, I had of empowering other people like you were saying before you have to you have to take risk I don't have the capital to do these things myself my tools to get these things done, are the people that I know.

00:24:12.330 --> 00:24:16.680 Aaron Handwerker: And the reason that those people love to work with me is because I work for them.

00:24:18.240 --> 00:24:30.660 Aaron Handwerker: And I change, based on their needs and on my needs and we change together and we share our perspectives are subjective opinions on the objective reality.

00:24:31.710 --> 00:24:35.370 Aaron Handwerker: To come up with an idea to address something and make a change.

00:24:36.540 --> 00:24:43.350 Aaron Handwerker: So, with this new concept of this idea of how can we help people.

00:24:44.610 --> 00:24:56.940 Aaron Handwerker: was actually not directly connected to a key a key At first we just wanted to do that, but then you go to a bachelor party in San Diego.

00:24:58.200 --> 00:25:03.150 Aaron Handwerker: And you meet your business partner in person there, and you hang out with your friends.

00:25:03.570 --> 00:25:12.570 Aaron Handwerker: And you all get hungry and you all want to order food and you all pull out your phone and you all go to a different APP and you all do it for a different reason.

00:25:13.290 --> 00:25:22.800 Aaron Handwerker: and none of us are even happy about it because the food's gonna be cold it's going to be wrong and i'm gonna pay triple so we saw an opportunity there.

00:25:23.610 --> 00:25:34.440 Aaron Handwerker: where everybody who's getting everybody should be empowered by this, and why aren't they when there's so much of this opportunity here.

00:25:35.100 --> 00:25:51.870 Aaron Handwerker: So we had to examine that that industry in that marketplace, a little bit more deeply for a few weeks we found a few solutions we hash them out, we did some math and within a few weeks we were talking to friends and family like you.

00:25:52.890 --> 00:25:59.040 Aaron Handwerker: and saying hey can you give me money because I got this idea in in some more friendly terms.

00:26:00.540 --> 00:26:09.660 Aaron Handwerker: But we were able to take the concept and hash it out over a couple of weeks through conversation through research.

00:26:10.680 --> 00:26:16.590 Aaron Handwerker: and listening to the people who've experienced and been in places like us.

00:26:17.940 --> 00:26:23.430 Aaron Handwerker: and make the changes we needed to put the steps in front of us that we were going to take.

00:26:24.240 --> 00:26:33.180 Aaron Handwerker: And even though that might have been a perilous looking path, we could see the prosperity, at the end because there's so many people cheering us.

00:26:33.900 --> 00:26:45.060 Aaron Handwerker: On that way up because they know that we're all going to benefit from this every single person is going to be able to achieve and empower themselves.

00:26:46.110 --> 00:26:47.610 Aaron Handwerker: So we're all for.

00:26:48.720 --> 00:26:55.050 Steven Frey (SMB GUY): Totally totally aligned this station, especially very big on uplift educate and empower.

00:26:55.410 --> 00:27:02.880 Steven Frey (SMB GUY): But you know, since since we've been talking about this for so long, at this point, you know when my daughter said yeah I can't wait to go to starbucks when I get home.

00:27:03.300 --> 00:27:10.140 Steven Frey (SMB GUY): All I could think of was well moving forward in the in the future, with all of this it's like you could just still hang at home.

00:27:10.410 --> 00:27:19.830 Steven Frey (SMB GUY): hang hang with our hang hang with the family hang with friends and people who are already out and about who checked in they can bring you your starbucks and you don't necessarily have to miss a beat.

00:27:20.400 --> 00:27:22.350 Steven Frey (SMB GUY): yeah when you go out, you can do it for them.

00:27:22.860 --> 00:27:39.750 Aaron Handwerker: yeah and it's much more based on what you're able at the time, you know it's not an order deliver that's not an engagement that is not people that's not Community Congress that's that's that's ordering people around so.

00:27:39.810 --> 00:27:41.040 Aaron Handwerker: So let's get mad it out it.

00:27:41.490 --> 00:27:48.780 Steven Frey (SMB GUY): we're gonna take a quick break I like to segue into getting mad about it because we're about to hit the madness segment which there's no doubt there's a fair number of.

00:27:49.410 --> 00:27:57.120 Steven Frey (SMB GUY): madness things that can occur with all of this, but we'll be right back with Aaron hand worker co founder and CEO at a key a key stay with us.

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00:30:03.720 --> 00:30:14.190 Steven Frey (SMB GUY): Welcome back oh is Friday with me Stephen fry your SMB guy we are chatting with my man Aaron hand worker co founder and CEO at a key a key and.

00:30:14.520 --> 00:30:31.020 Steven Frey (SMB GUY): Aaron I don't know if you realize this, I can't believe I just waited till now to look this up, but your last name name of our family hand worker tends to allude to being a craftsman or an artisan I wasn't aware of that you're very creative it tends to fit you very well.

00:30:31.740 --> 00:30:37.950 Aaron Handwerker: I appreciate that you're still you know yours, meaning freedom i've never met somebody was such a free spirit.

00:30:40.380 --> 00:30:49.290 Steven Frey (SMB GUY): So in the in the spirit of being free, this is the madness part of the show man, this is where we give everyone the artistic observational part of what you do stories, you have from the field.

00:30:49.590 --> 00:30:58.200 Steven Frey (SMB GUY): No subject to taboo anything goes, you don't have to divulge all your trade secrets, and all that client confidentiality is we don't expect that but.

00:30:58.620 --> 00:31:02.160 Steven Frey (SMB GUY): there's a there's there's plenty of madness that can come from this world and.

00:31:02.400 --> 00:31:08.670 Steven Frey (SMB GUY): i'm looking forward to sharing some stories of your travels just in general, the concept of the key a key love, how we can empower people.

00:31:08.910 --> 00:31:25.110 Steven Frey (SMB GUY): To to really be helpful and to make a buck, and all that and have that Community commerce feeling together it's it's kind of like a combination of certain platforms out there call it social media, combined with fulfillment straight to the person.

00:31:25.590 --> 00:31:27.180 Steven Frey (SMB GUY): yeah is that a good way of describing it.

00:31:27.750 --> 00:31:32.910 Aaron Handwerker: yeah it absolutely is, and you know the fulfillment isn't it isn't especially important word there.

00:31:33.690 --> 00:31:40.830 Aaron Handwerker: Because fulfillment is dependent on the person asking to be fulfilled, you know it may be a product, it may be a service.

00:31:41.490 --> 00:31:50.640 Aaron Handwerker: It may be even answering a question, it could be anything it's whatever the person is needing and whatever the other party is capable of offering right and where they are at that time.

00:31:51.750 --> 00:31:59.160 Steven Frey (SMB GUY): So really it all begins with the people, I think, is what you're saying it's it might look like it's a shiny new APP it's a product it's a service it's a whatever.

00:31:59.700 --> 00:32:13.500 Steven Frey (SMB GUY): but really it revolves around Community awareness and that Community awareness can help fuel the economy, if you will, commerce and help people save on time and money which a lot of times that's what SMEs are looking for, they want to save time and money.

00:32:13.740 --> 00:32:25.980 Aaron Handwerker: yeah and not only save time and money but earn time and money right, because this is one of those things where you're a lot of business is look inward.

00:32:26.580 --> 00:32:39.960 Aaron Handwerker: For outward traffic, you know what can we do here, to get them out there to come to us that, I mean good luck with that and and have fun hiring a really big team and spending a lot of money.

00:32:40.590 --> 00:32:53.190 Aaron Handwerker: But if you can go out to your customers your market and listen and listen with that intent of understanding what their true desires and needs are.

00:32:53.910 --> 00:33:05.730 Aaron Handwerker: Then you can really offer something fulfilling you know not just that that new shiny APP like you are talking about right it's something that they can use and.

00:33:06.090 --> 00:33:18.240 Aaron Handwerker: And and enabled themselves add it to their tool belt to their journey as a person, you know it's not just about what your career is and and what your and what your.

00:33:18.870 --> 00:33:31.050 Aaron Handwerker: Your your epitaph says that your or your credit score, which I hope they don't put mine on my epitaph but it's about what you could do for each other and and whether or not somebody's willing to.

00:33:31.740 --> 00:33:44.220 Aaron Handwerker: To take to do that with you really and that's where a lot of my madness comes from is the barriers that are put in front of folks perceived or real.

00:33:45.120 --> 00:33:53.490 Aaron Handwerker: And what it takes to get over that is is is challenging and it is maddening you have to be a little bit crazy.

00:33:54.120 --> 00:34:06.540 Aaron Handwerker: When you're in a room where the door isn't open, you know you know when they say life shuts the door, you know find another one or whatever that statement is it's your life shuts the door break the damn window and jump out of it and find your own deal.

00:34:07.170 --> 00:34:16.080 Aaron Handwerker: Because you can be a little crazy if you're trapped it's Okay, be a little crazy if you're not trapped what's the worst she'll get trapped.

00:34:16.770 --> 00:34:44.700 Aaron Handwerker: then go crazy and get entrapped it's all right, you know being mad is not bad, you know it's it's it's associated with with of course a sour attitude or sour mentality, but that little bit of spite it is what it takes to to ignite change a lot of time and I have a lot of spite well.

00:34:44.760 --> 00:34:46.560 Aaron Handwerker: we'll talk about where that comes from.

00:34:46.620 --> 00:34:48.960 Aaron Handwerker: If you want to, if you want to prompt me with a question.

00:34:50.010 --> 00:34:52.620 Steven Frey (SMB GUY): To take spite to ignite I kind of like that.

00:34:52.980 --> 00:34:54.390 Aaron Handwerker: yeah sometime night yeah.

00:34:55.020 --> 00:35:00.960 Steven Frey (SMB GUY): Some of some of those feelings can be really harness well and you kind of said it said it yourself there and a number of different ways it's.

00:35:01.350 --> 00:35:08.880 Steven Frey (SMB GUY): You can you can build a business concept and then go out and hire a team of people to work for you directly, but you know in some of the.

00:35:09.120 --> 00:35:12.480 Steven Frey (SMB GUY): Marketing materials and rhetoric that you have going around with a key a key it's.

00:35:12.840 --> 00:35:25.290 Steven Frey (SMB GUY): it's not a gig i'm just here here like i'm here, this is where I am like there's a book out there, it says wherever you go there you are, like yeah this is where I am right now, it could be at a place getting some food, it could be buying.

00:35:25.800 --> 00:35:30.360 Steven Frey (SMB GUY): A dress in the stores on where it could be high ticket items only it could be on rodeo drive.

00:35:30.690 --> 00:35:33.150 Steven Frey (SMB GUY): But nobody wants you to bring them something.

00:35:33.510 --> 00:35:40.650 Aaron Handwerker: Exactly you know, maybe i'm gonna go to home depot because my wife is asked me for the 18th time to change the light and I walk in closet.

00:35:41.520 --> 00:35:48.390 Aaron Handwerker: So i'm gonna go and i'm going to be angry, the whole time i'm there because i've got other things to do, but if I can check in.

00:35:49.110 --> 00:35:55.860 Aaron Handwerker: and get charged a nice premium, because I happen to have a pickup truck and I can lug cement for somebody.

00:35:56.790 --> 00:36:07.080 Aaron Handwerker: I want to be able to do that, and right now any platform available that's going to let you let you is the key word not empower you.

00:36:07.800 --> 00:36:13.290 Aaron Handwerker: is fine, there is they're busy finding a way to make their own money they're not there to make you money.

00:36:14.070 --> 00:36:27.180 Aaron Handwerker: And it just doesn't operate if things don't work that way from a holistic and a moral level when you're when you're leading you can't operate because you're expecting revenue revenues, the result.

00:36:27.900 --> 00:36:28.980 Aaron Handwerker: You know it's not the.

00:36:29.100 --> 00:36:32.700 Aaron Handwerker: goal it's very Simon centric you have me to say, but it's true yeah.

00:36:33.420 --> 00:36:34.110 Aaron Handwerker: And i've.

00:36:34.230 --> 00:36:36.210 Aaron Handwerker: i've always found through my journey.

00:36:37.320 --> 00:36:50.220 Aaron Handwerker: of madness that the people are the ones that keep me at least on the right path well i'm a little bit manic and and overwhelmed with things I.

00:36:51.090 --> 00:37:14.910 Aaron Handwerker: I started doing a lot of public speaking after I was already a facilitator at apple and I have always been into stand up comedy I was raised on Richard pryor vinyls and and George carlin and Monty Python records and flying circus there's a penguin on the TV set i'm telling you and.

00:37:16.350 --> 00:37:23.130 Aaron Handwerker: I took that passion combined it with public speaking and said, you know I think I could get on stage and make a group people laugh.

00:37:23.580 --> 00:37:32.280 Aaron Handwerker: And I did that I did that, for a few years, but I also enjoyed networking with the club owners, you know that's just that's what feeds me is.

00:37:32.790 --> 00:37:45.000 Aaron Handwerker: i'm here performing i'm offering a product to people that are paying for said product, how does this whole machine work, who is getting the enrichment here, and how can we empower everyone so.

00:37:45.810 --> 00:37:56.430 Aaron Handwerker: I I loved doing it, but I loved writing and the networking more so I transition more into writing so I did some podcasts support, and I did some other stand up comics.

00:37:57.060 --> 00:38:09.090 Aaron Handwerker: During the time I was performing I I opened for for dustin diamond or screech from saved by the bell and I opened for the amazing Jonathan rip both of them so never let me open for you, if you're listening, but.

00:38:10.590 --> 00:38:12.570 Aaron Handwerker: Come see me but don't let me open for you.

00:38:14.010 --> 00:38:23.070 Aaron Handwerker: And you know that transitioned into writing wrote, I wrote my second or third screenplay and this one was the one that.

00:38:24.120 --> 00:38:30.750 Aaron Handwerker: Was the passion product, you know kind of a comedy about a bar mitzvah planner in ancient Rome, you know who has to.

00:38:31.080 --> 00:38:42.150 Aaron Handwerker: disguise himself as the Coliseum games games planner you know totally wacky comedy that I wrote for fun, but i'd combine all the skills and the crazy.

00:38:42.720 --> 00:38:52.380 Aaron Handwerker: That had happened in my life to create this fictional experience and it ended up getting pretty far at the the sxsw comedy feature length festival last year.

00:38:52.710 --> 00:39:09.570 Aaron Handwerker: Enough that I was able to get feedback from the judges, which is the real prize, you know cool $500 gift card to wherever awesome great, but something that's going to help me make what i'm doing for others, better I got that and that's exactly what I wanted.

00:39:10.410 --> 00:39:12.900 Steven Frey (SMB GUY): I know you have your own podcast as well.

00:39:13.290 --> 00:39:27.090 Steven Frey (SMB GUY): i'd be remiss if I didn't mention it, so the pretty neat podcast you interview folks around the UFC space, the ultimate fighting world, which is a world of madness in and of itself that's a show for another day but but back to the idea of the real prize.

00:39:27.600 --> 00:39:33.870 Steven Frey (SMB GUY): yeah you've told me a bunch of stories as of late, this is this is some fun madness about a place called the capital factory and Austin.

00:39:34.230 --> 00:39:34.470 Aaron Handwerker: yeah.

00:39:34.500 --> 00:39:44.070 Steven Frey (SMB GUY): I know you've been spending some time here, I know this is like another breeding ground for serial entrepreneurs and whatnot have some space, there is looked at as a somewhat of a golden ticket if.

00:39:44.370 --> 00:39:48.900 Steven Frey (SMB GUY): If we could call it that, but I just like making really Walker reference there's, no matter what but.

00:39:49.110 --> 00:40:00.030 Steven Frey (SMB GUY): talk to us a little bit about you know how that experience has been for you like getting a key a key moving and and the different types of folks who you're you're surrounded by like kind of things that they're working on and where they're at.

00:40:00.540 --> 00:40:08.280 Aaron Handwerker: yeah absolutely because I was a content producer at apple and a creative trainer before that.

00:40:09.360 --> 00:40:18.120 Aaron Handwerker: i've always loved content and making things like the awesome qr code behind me and and promotional materials and.

00:40:19.050 --> 00:40:32.700 Aaron Handwerker: Being able to read to read start realizing that more into you know your product prototypes you know not just designing logos design a framework, you know evolving a little bit that way is helpful.

00:40:33.960 --> 00:40:41.250 Aaron Handwerker: But what I ended up doing in this case was I was pre seed was running low we needed money you know, and I need to get my feet.

00:40:41.760 --> 00:40:52.620 Aaron Handwerker: Going and I just got coven myself, I was down for two weeks and i'm better i'm great I wander into the capital factory a great tank for entrepreneurs here in Austin.

00:40:53.490 --> 00:41:10.080 Aaron Handwerker: You know the best of every corporate campus you've ever been at without a common product is, aside from each other's success right I wander in to take a tour, because this is a place, I could join and pay a monthly membership fee and and really meet people.

00:41:11.100 --> 00:41:19.020 Aaron Handwerker: After talking about what we were doing and the IP and the Code and the Trademarks that we own and the direction we have and the team that we've built.

00:41:19.830 --> 00:41:28.140 Aaron Handwerker: They were more interested in exploring further development with us so they invited me to participate in a three month program there where I could meet people.

00:41:28.590 --> 00:41:37.410 Aaron Handwerker: While being considered for their portfolio, whether or not that happens, who knows I, I look forward to just all the mentors and people a meeting there.

00:41:38.250 --> 00:41:38.610 and

00:41:39.750 --> 00:41:51.150 Aaron Handwerker: This is where the madness has really kicked off, you know you feel like you're on a roller coaster building a startup you're you're you're getting towed up that chain.

00:41:51.480 --> 00:42:05.160 Aaron Handwerker: up that chain going up the ramp and you feel the gravity getting a little bit heavier you hear the click any clanks of the track, and you know this is the time, the brakes are going to fail and you're going to roll backwards and everyone in the roller coaster with you is going to die.

00:42:06.840 --> 00:42:16.020 Aaron Handwerker: But right now and at some point, if your ventures really servicing people and they believe in it and they believe in you.

00:42:16.560 --> 00:42:31.470 Aaron Handwerker: they'll ride that roller coaster up with you, and right now my roller coasters five out of four out of five cars over that that decline, where the roller coaster starts getting fun still scary but fun.

00:42:32.160 --> 00:42:39.930 Aaron Handwerker: And i'm on it and i'm into it and i'm not afraid of the heights up here, maybe my business partner is next to me, so I got to comfort him right now.

00:42:40.500 --> 00:43:00.630 Aaron Handwerker: But I don't handle loops very well, so when we go through that loop he's got a handle me right, and this roller coaster I can't wait to keep going on it and it's part of that madness it's it's okay to to have your madness, as long as you have people around you to help you target it appropriately.

00:43:01.260 --> 00:43:03.690 Steven Frey (SMB GUY): And reel it back in when necessary i'm totally with you.

00:43:04.050 --> 00:43:04.860 Aaron Handwerker: Yes, sir.

00:43:05.460 --> 00:43:11.820 Steven Frey (SMB GUY): we're gonna take a quick break, but we will be right back with Aaron hand worker co founder and CEO at a key a key stay with us everybody.

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00:45:13.800 --> 00:45:16.050 Steven Frey (SMB GUY): Welcome back to always Friday with me Stephen.

00:45:16.050 --> 00:45:20.430 Steven Frey (SMB GUY): fry your SMB guy we are chatting with my man my cousin.

00:45:20.790 --> 00:45:28.410 Steven Frey (SMB GUY): The founder co founder and CEO of a key a key here here Aaron hand worker great to see you once again my man.

00:45:29.580 --> 00:45:30.510 Steven Frey (SMB GUY): This is.

00:45:30.720 --> 00:45:40.110 Steven Frey (SMB GUY): Aaron the message part of the show you've given us some great tidbits as somebody who has left the corporate world and gone off on their own bitten the bullet and really trying to.

00:45:40.410 --> 00:45:43.890 Steven Frey (SMB GUY): Be that entrepreneurial risk taker and stay on the roller coaster.

00:45:44.340 --> 00:45:51.720 Steven Frey (SMB GUY): You know the idea of being people first, you know it's very big to me, but having you know, a vision and purpose type of position.

00:45:51.990 --> 00:45:59.400 Steven Frey (SMB GUY): And i'm at a service mindset also that's a big part of what a lot of the hosts on this station and I tend to talk about having that service mindset.

00:45:59.730 --> 00:46:04.710 Steven Frey (SMB GUY): learning how to execute as a CEO of your entrepreneurial venture with a service mindset.

00:46:05.010 --> 00:46:15.630 Steven Frey (SMB GUY): All great tidbits charisma, I know you talked about it with improving the public speaking and going into the comedy world can be both a nice combination of skill and talent science and art.

00:46:16.020 --> 00:46:28.980 Steven Frey (SMB GUY): I also liked your ideas of take spite to ignite, but we want to give everybody some of that weekend insight to make a Monday impact so you've given us some give us a couple more sound bites before we let you go for the day, what can everybody remember over the weekend.

00:46:29.700 --> 00:46:44.280 Aaron Handwerker: Sure, I think it's important and, I think, maybe i'll leave with three key messages for for your audience and and I guess mine now it's so fun to be able to share the first is.

00:46:45.120 --> 00:47:06.690 Aaron Handwerker: You have to pay attention you really do, and that means in all facets it's just be aware right be aware of the person in front of you, because you, you might be talking to somebody who who really can empower what your vision is and even if they don't see your vision, the same way.

00:47:07.770 --> 00:47:18.270 Aaron Handwerker: there's still other things you know i've made just as many connections for a key a key talking about mixed martial arts and the UFC events.

00:47:18.720 --> 00:47:28.350 Aaron Handwerker: You know i've talked i've made just as many relationships for my podcast the pretty neat podcast which you can go to the website, the brain a

00:47:28.800 --> 00:47:34.890 Aaron Handwerker: That has led to more doors opening for my other ventures than it has for itself.

00:47:35.610 --> 00:47:42.630 Aaron Handwerker: Right what you're doing is what matters and where it's going to take you is dependent on the people who care about what you're doing.

00:47:43.320 --> 00:47:55.080 Aaron Handwerker: And how they react to it, and what they're doing with it so being able to take what you're doing and look at how it's affecting the others around you by paying attention.

00:47:55.860 --> 00:48:06.960 Aaron Handwerker: is something that anyone can learn to do like we were talking about skills and talent listening is a skill, it is a skill, it has to be practiced.

00:48:07.530 --> 00:48:24.330 Aaron Handwerker: And it's okay to hear people, but when you respond when you're hearing someone they know whether or not you are actually listening right anyone can really tell that somebody just wants to you know stand on their soapbox before it gets kicked out from under them.

00:48:24.780 --> 00:48:29.250 Aaron Handwerker: which has happened to me i've gotten the light stage doing stand up i've been.

00:48:29.250 --> 00:48:33.150 Aaron Handwerker: told this is too much you got to get off get off of it okay.

00:48:33.390 --> 00:48:48.810 Aaron Handwerker: i've had really an ideas, a quote unquote brilliant ideas for this APP and this company that we're not brilliant ideas and and needed to be looked at from other people and I needed to pay attention to what those other people were saying.

00:48:49.890 --> 00:48:59.160 Steven Frey (SMB GUY): Is that paying attention be aware of the person in front of you, I couldn't agree more with it, but I I keep thinking about it a couple of steps ahead like when i'm going to be at this concert this weekend with like the.

00:48:59.460 --> 00:49:05.460 Steven Frey (SMB GUY): 20,000 people in front of me i'm just like well i'm gonna go get a beer you guys want anything you can just kind of scan my shirt.

00:49:05.910 --> 00:49:13.980 Aaron Handwerker: yeah exactly stuff like that and that's just one of those situations where you want a beer you're willing to help other people.

00:49:14.850 --> 00:49:23.430 Aaron Handwerker: You you deserve something for that you know help help goes both ways so by using efficient tech.

00:49:24.030 --> 00:49:37.020 Aaron Handwerker: that's out there which you can find like i'm not a tech genius right, I was a content producer at apple they had me make music and make graphics you know I put makeup on the face, I didn't build the brain.

00:49:37.470 --> 00:49:43.290 Aaron Handwerker: Right, but I can find those people, and I can talk to them, and if I know what makes them run.

00:49:44.280 --> 00:49:51.840 Aaron Handwerker: I can have them work with me and when we can promote each other and promote each other's projects and and just like with the podcast.

00:49:52.320 --> 00:50:10.740 Aaron Handwerker: You know, we talked to UFC fighters I network and connect with them there's me with Michael key essa and an event that was really funny actually because he's there you know, taking pictures photo OPS, and the only thing I had in my pocket was my coven Vaccination Card right.

00:50:12.570 --> 00:50:19.650 Aaron Handwerker: And it fell out of my pocket, while I was taking my phone now for them to take this picture and he told me he couldn't sign it for me.

00:50:22.200 --> 00:50:23.340 Steven Frey (SMB GUY): I know that is why did you.

00:50:23.820 --> 00:50:32.160 Aaron Handwerker: Oh absolutely I couldn't imagine what a UFC had the ultimate fighter champion like the winner could actually fetch on eBay.

00:50:32.970 --> 00:50:35.850 Steven Frey (SMB GUY): So, you said you had three awesome sound bites you wanted to share with everybody.

00:50:35.880 --> 00:50:39.990 Steven Frey (SMB GUY): have to pay attention be aware of the person in front of you totally agree with that, what else you got for us.

00:50:40.020 --> 00:50:57.990 Aaron Handwerker: yeah the second one is don't stop at the answer, the answer is never the answer the answer should be more questions, it really should it should open opportunities if you think this is the thing, this is the one that's doing it.

00:50:59.040 --> 00:51:17.130 Aaron Handwerker: You need to talk to some people, because they're going to help humble you a little bit maybe bruise your ego and accepted and grow from it working out is hard and terrible right, but you get to look nice afterwards so it's worth it so make sure that while you're listening.

00:51:18.630 --> 00:51:35.760 Aaron Handwerker: don't think you know ever never accept what you think is the truth, unless it's a fact, in which case, that is just part of your ammo when it comes to arguments right facts are the indisputable.

00:51:37.230 --> 00:51:50.850 Aaron Handwerker: proponents of truth, should you accept them and they needed to be treated that way, but if you observe things from this perspective of it can be different, it could be better this isn't the right answer yet.

00:51:51.780 --> 00:52:02.970 Aaron Handwerker: you'll get a little bit of that madness in there and it'll lead you to number three, which is, you have to have grit everyone says it.

00:52:03.570 --> 00:52:17.640 Aaron Handwerker: But if you can anyone can have an idea can form an idea can get people behind the idea, but if they're going to invest in you to get it done getting it done is number one.

00:52:19.440 --> 00:52:31.140 Aaron Handwerker: You have to put the rubber has to meet the road you got to pay your brass taxes, you landed on income you landed on electricity in this game of Monopoly here and.

00:52:32.190 --> 00:52:54.030 Aaron Handwerker: Be prepared for that and be accepting of it it's going to happen, all you can do is react and how you react, is how people will react to you, you know I love remember the titans great movie and one of my favorite quotes from that is attitude reflects leadership.

00:52:55.170 --> 00:53:05.280 Aaron Handwerker: And if you're going to be that leader if you're going to be that entrepreneur your attitude has to be in line with whatever you're practicing and you better deliver on it.

00:53:06.990 --> 00:53:16.860 Steven Frey (SMB GUY): couldn't agree more, the website is a KPI a a key a key you can email Aaron a are at a key a

00:53:17.460 --> 00:53:23.610 Steven Frey (SMB GUY): You could download the APP you could even give these guys, a call 765176447 will get you there.

00:53:23.910 --> 00:53:36.570 Steven Frey (SMB GUY): Aaron I know this is a long time in the making, but so happy to have had you here love the concept love where it's going love what's going to happen, the idea of Community commerce and empowerment and enablement for everyone to make some extra cash is beautiful today.

00:53:36.870 --> 00:53:48.630 Aaron Handwerker: yeah we'll get my business partner on here dammit Simon son he's a brain you got to pick at some point to he just has that ability to observe what's emerging in the tech world and apply it.

00:53:49.020 --> 00:53:52.680 Aaron Handwerker: To how the individual can can use it to empower themselves.

00:53:53.490 --> 00:54:04.110 Aaron Handwerker: So he's a great guy for you to talk to as well, I also look forward to talking to Matthew your guests from the last episode, I think we have a we have a lot in common and I love the 10 K or.

00:54:04.530 --> 00:54:15.780 Aaron Handwerker: 10 K creators project beautiful and so keep doing what you're doing because it's enabling me to learn from people like him and I love it.

00:54:16.410 --> 00:54:25.050 Steven Frey (SMB GUY): Thank you, man, I really appreciate that, before I let you go, which is coming up quickly we're going to give everyone the answers to my questions so although you said remember the titans for movie you gave me some different ones.

00:54:25.290 --> 00:54:29.280 Steven Frey (SMB GUY): Your favorite movie character is Wade wat from ready player one.

00:54:29.670 --> 00:54:33.000 Steven Frey (SMB GUY): So that sounds kind of matrix matrix So for me I didn't see this yet.

00:54:33.000 --> 00:54:44.280 Steven Frey (SMB GUY): But creator of a virtual reality, called the oasis dies he makes a challenge to all the users of the oasis to find his Easter egg which will give the founder the Finder his fortune and control of his.

00:54:44.730 --> 00:54:54.900 Steven Frey (SMB GUY): fantasy world that he created for everybody, which sounds like the matrix it sounds like the metaverse but it sounds like the guy who was really going after the prize had a lot of grit do I have that right.

00:54:55.170 --> 00:55:09.060 Aaron Handwerker: yeah you know he took his obsessions the things he was passionate about his love art and pop culture and then his skill as a gamer and and and as a player and as a friend.

00:55:09.510 --> 00:55:24.300 Aaron Handwerker: And he turned that into achieving real success to prevent changes in the world that he saw as being disempowering so Wade Watts and read the book i've read the book dozens of times movies all right, read the sequel to.

00:55:26.070 --> 00:55:28.110 Steven Frey (SMB GUY): that's what I hear I gotta I gotta get into this you.

00:55:28.110 --> 00:55:28.620 Aaron Handwerker: started to say.

00:55:29.820 --> 00:55:30.360 Steven Frey (SMB GUY): What is it.

00:55:30.690 --> 00:55:31.980 Aaron Handwerker: Ernest cline is the author.

00:55:32.220 --> 00:55:32.880 Steven Frey (SMB GUY): Ernest cline.

00:55:33.630 --> 00:55:39.900 Steven Frey (SMB GUY): You said, your favorite movie to me, was one of my favorites ocean's 11 so Danny ocean and his team of 10 accomplices.

00:55:40.140 --> 00:55:52.140 Steven Frey (SMB GUY): robbing the Vegas casino, so you know kind of along the lines of you need you need a strong team and accrue to help you carry everything out because someone funds your startup initiative you gotta deliver it so whether it's.

00:55:54.150 --> 00:56:01.770 Steven Frey (SMB GUY): big fan of ocean's 11 for sure you had mentioned your favorite musical instrument and the artists who you'd like to hear play it is drummer matt.

00:56:02.820 --> 00:56:10.140 Steven Frey (SMB GUY): From the progressive metal rock band animals as leaders i'm not into progressive metal rock either you and I have a lot of collaboration to do yeah.

00:56:10.200 --> 00:56:15.630 Aaron Handwerker: there's just no singing you know I don't want to hear what somebody's complaining about I want to hear some talented musicians make some.

00:56:18.120 --> 00:56:24.840 Steven Frey (SMB GUY): couldn't get it, I love I love hearing some of the stories being told, but hey man sometimes you just want to be pumped up by some good tunes.

00:56:25.170 --> 00:56:34.890 Steven Frey (SMB GUY): That wraps it up and wraps it up for us again today guys Aaron thanks so much for joining have a great to have a family member on the show love what you're doing keep doing it keep the grid going.

00:56:35.970 --> 00:56:48.480 Steven Frey (SMB GUY): Everybody, we will see you next week, if I make it through the weekend to fun weekend activities, we will see you next week Friday 11am Eastern time right here on talk radio, am I see right after toby D on philanthropy and focus until then take care, everybody.

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