Always FreyDay

Friday, July 29, 2022
Facebook Live Video from 2022/07/29 - Financial Freedom for Creatives

Facebook Live Video from 2022/07/29 - Financial Freedom for Creatives


2022/07/29 - Financial Freedom for Creatives

[NEW EPISODE] Financial Freedom for Creatives


The audience will hear from both an artist and entrepreneur who has survived the life of an NYC starving artist and navigated his way through the world of small business.  He created this company to share the lessons learned along that journey. 


Artists and creatives who run their own SMBs need help, so they can concentrate on their specialties.  They need to hire the right professionals, who can help them with their method and metrics, to gain clarity on what really matters for their business.

The dated attitude that “artists are just bad with numbers” is not an excuse anymore. 

 These valued business owners can feel empowered by the knowledge & insights to make critical decisions, by learning to collaborate with other business professionals.

We are joined by Mathew Heggem, Founder & CEO at  Mathew is on a mission to help 10,000 creators achieve financial freedom through mentorship, training, and access to critical resources. 

A huge part of this work is about helping these business owners to be self-aware & fully empowered in your financial life as a creator. aims to give creative SMBs the insight needed to be self-sufficient and empowered in these conversations. 





EPISODE QUOTE: “The tortoise wins the race, the energy you get in business is ‘go go’. But what you need is to stop, gain the awareness of what is going on around, and then take one simple action to move yourself forward.” 

Tune in for this sensible conversation at or watch the Facebook Livestream by Clicking Here.

Show Notes

Segment 1

Heggem started 10kCreators spent 18+ years helping other people with their businesses and decided to start benefiting from it. The general approach is about integration and realizing the business model that helps your personal life and business coexist. It requires a creator’s mind to build a business and tackle the math behind it all.

Segment 2

Every artist has different needs when it comes to money, therefore Heggem has a 2 hour coaching meeting. First he gets into how they make money and then he gets into how they manage their money. Even though there's creativity in the process there is still a lot of responsibility and work to take on and prepare for. Heggem ensures these goals are accomplished by preserving alignment through communication. Accountability is co-created with his clients to ensure responsibility is tailored to each person’s needs.

Segment 3

Thematic awareness is something that the business world has a lot to learn from the creative world. There’s a lot of trauma around money, and therefore neuroplasticity needs to be unpacked to heal. Some issues can be as complicated as generational trauma and historical issues such as toxic masculinity. SMB Think Tank is a resource clubhouse that creates a social environment that gives people the opportunity of structured communication. Ethical failings of who to sell to is crucial to Heggem. He also mentions financial competency, doing good business by thinking through the transaction cycle.

Segment 4

There’s no need to grow, you need to slow down and nurture what you already have around. He mentions the importance of taking care of friends and appreciating nature.


00:00:43.590 --> 00:00:49.170 Steven Frey (SMB GUY): Well Hello out there Planet Earth and happy Friday just about weekend time here wrapping up a hot July.

00:00:49.470 --> 00:01:00.030 Steven Frey (SMB GUY): it's Friday and it's always Friday with me Stephen fry your SMB guy I see why am I, or in case you missed it SMB stands for small and medium sized business for the last 20 years.

00:01:00.330 --> 00:01:06.000 Steven Frey (SMB GUY): i've been a consultant for SMEs, a voice and a sounding board for business leaders advocating on their behalf.

00:01:06.330 --> 00:01:14.340 Steven Frey (SMB GUY): and their employees to I believe very strongly in sharing stories providing perspective and, most importantly, creating connection.

00:01:14.610 --> 00:01:25.860 Steven Frey (SMB GUY): So every single Friday, you can find me right here on talk radio dot nyc doing just that lending what's left in my mind, and my voice to this radio show where I interview SMB leaders and their trusted advisors.

00:01:26.250 --> 00:01:35.580 Steven Frey (SMB GUY): One thing that i've seen over the years is that some of the best thought leadership for businesses, actually happens on Friday just about the time we feel that freedom of the weekend coming.

00:01:35.940 --> 00:01:40.080 Steven Frey (SMB GUY): However, we are all so anxious to start the weekend, I know I am this weekend.

00:01:40.470 --> 00:01:53.370 Steven Frey (SMB GUY): These crucial pearls of wisdom they're often overlooked they're forgotten in favor of fun activities and freedom from work here on the show we take advantage of that weekend freedom and clarity we discuss popular topics that are on the minds of SMB leaders.

00:01:53.700 --> 00:02:00.090 Steven Frey (SMB GUY): And their trusted advisors once again people name of the show not just a play on words I love plays on words but.

00:02:00.510 --> 00:02:04.710 Steven Frey (SMB GUY): My last name actually means free in German, so a little bit of consistency there.

00:02:05.010 --> 00:02:16.500 Steven Frey (SMB GUY): today's episode of always Friday once again brought to you by SDA wealth strategies, a boutique financial services firm located in Hudson valley New York offering personal wealth management and comprehensive business solutions for clients.

00:02:16.710 --> 00:02:22.590 Steven Frey (SMB GUY): SDA stands for simplifying financial lives designing financial strategies and advocating to implement them.

00:02:22.950 --> 00:02:29.310 Steven Frey (SMB GUY): concierge experience for individuals and businesses that's what they do the firm's highest priority is always the clients best interest.

00:02:29.580 --> 00:02:34.890 Steven Frey (SMB GUY): While empowering people and business to be consciously proactive and to thrive today, tomorrow and beyond.

00:02:35.250 --> 00:02:46.110 Steven Frey (SMB GUY): For more information, please visit SDA wealth strategies COM i've been i've been giving updates on my daughter at sleepaway camp last few weeks, but I wanted to kick things off today by wishing my younger daughter sloane.

00:02:46.440 --> 00:02:53.730 Steven Frey (SMB GUY): A happy birthday from this week Wednesday was number seven so love you so much little girl back to my older daughter, and her updates hayden.

00:02:54.120 --> 00:02:58.200 Steven Frey (SMB GUY): She got the lead in the camp play the adventures of flat Stanley.

00:02:58.620 --> 00:03:05.370 Steven Frey (SMB GUY): The play was this week I didn't get to see it unfortunately but I got some really cool pictures so very proud of her.

00:03:05.640 --> 00:03:14.100 Steven Frey (SMB GUY): she's always been interested in the arts, especially especially dance when she's home we typically spend about four days a week at the dance school.

00:03:14.400 --> 00:03:21.240 Steven Frey (SMB GUY): She competes all different styles of dance she aspires to become a dance teacher and have her own dance school when she is older.

00:03:21.600 --> 00:03:28.680 Steven Frey (SMB GUY): I thought this was a good way to kick off the talk with our special guest today, which is all about financial freedom for creatives.

00:03:29.100 --> 00:03:36.900 Steven Frey (SMB GUY): Artists and creatives who want to run their own SMB they need help they need to be able to concentrate on their specialties the reason they got into business.

00:03:37.230 --> 00:03:41.550 Steven Frey (SMB GUY): They need to hire the right professionals who can help them with their method and their metrics.

00:03:41.850 --> 00:03:48.720 Steven Frey (SMB GUY): To gain clarity on what really matters for their business the dated attitude that artists are just bad with numbers, not an excuse.

00:03:49.020 --> 00:03:59.790 Steven Frey (SMB GUY): The valued business owners, they can feel empowered by the knowledge and insights to make critical decisions by learning to collaborate with other business professionals and maybe have a little bit of different experience.

00:04:00.060 --> 00:04:08.430 Steven Frey (SMB GUY): Well, today we're going to hear from both an artist and an entrepreneur who has survived the life of an nyc starving artist and navigated his way through the world of small business.

00:04:08.700 --> 00:04:12.210 Steven Frey (SMB GUY): He created his company to share the lessons that are learned along that journey.

00:04:12.570 --> 00:04:23.160 Steven Frey (SMB GUY): So talk is cheap, we know that we're on talk radio dot nyc we don't want it to just be talked to go here let's use the insight we get on the business landscape people and create more impact on Monday morning.

00:04:23.490 --> 00:04:33.030 Steven Frey (SMB GUY): In my experience sm bees are typically focused on the product that's going to solve all of their problems, the shiny new mouse trap and magic wand, whatever they come into contact with.

00:04:33.330 --> 00:04:39.570 Steven Frey (SMB GUY): One consistent thing I see out their products change every day and everything we do in our personal lives and our business lives.

00:04:39.990 --> 00:04:48.930 Steven Frey (SMB GUY): there's no substitute for surrounding yourself with the right people first keep a focus on a good process that will help you get to your goals you do, that the right products will be there, I promise you.

00:04:49.170 --> 00:05:03.420 Steven Frey (SMB GUY): Everything begins and ends with the people, so I have the right people with me today, I can assure you of that as well, our guest is Matthew Hagan, returning champion to the show founder and CEO of 10 K creators COM so Matthew.

00:05:04.380 --> 00:05:16.530 Steven Frey (SMB GUY): Is a social enterprise leader whose mission is to help 10,000 creators achieve their financial freedom through mentorship training and access to critical resources.

00:05:16.950 --> 00:05:23.520 Steven Frey (SMB GUY): As both an artist and entrepreneur this work is very personal he has survived the life of the nyc starving artist.

00:05:23.880 --> 00:05:30.600 Steven Frey (SMB GUY): And you know, we want to get into that when we when we start talking with Matthew here today in the world of business a few career highlights.

00:05:31.200 --> 00:05:39.030 Steven Frey (SMB GUY): include 18 years in the accounting industry serving and leadership and growth roles at various firms consulting entrepreneurs and small business owners.

00:05:39.300 --> 00:05:48.750 Steven Frey (SMB GUY): Also, a member of various boards, including the sage accounting advisory council women talk money advisory board the Greenwich village Chelsea Chamber of Commerce and pentacle.

00:05:49.140 --> 00:05:58.050 Steven Frey (SMB GUY): he's been recognized by CPA practice advisor as a 20 under 40 superstar and was a featured speaker at conferences like quickbooks connect and zero con.

00:05:59.700 --> 00:06:07.320 Steven Frey (SMB GUY): Published 30 plus articles for the account X report smart CEO and entrepreneur COM which we're going to talk a little bit about that article today.

00:06:07.740 --> 00:06:18.150 Steven Frey (SMB GUY): he's an alumni of the Goldman Sachs 10,000 small business program as an artist Matthew has 18 plus years of experience performing choreographing and teaching and modern and contemporary dance.

00:06:18.390 --> 00:06:21.030 Steven Frey (SMB GUY): Co founded to nyc based dance companies.

00:06:21.330 --> 00:06:33.990 Steven Frey (SMB GUY): Can just Asia and left side labs his solo and group work has been presented at arts festival is cabarets theaters throughout the MID Atlantic region, including Dixon place the tank new dance alliances performance mixed festival.

00:06:34.320 --> 00:06:38.400 Steven Frey (SMB GUY): glocester new arts festival The Trans modern festival and DC is raw festival.

00:06:39.600 --> 00:06:47.790 Steven Frey (SMB GUY): As a dancer he's performed on stage is like the Joyce dance theatre workshop and PS 122 for Nicholas lecter dance clancy works dance company.

00:06:48.030 --> 00:06:55.260 Steven Frey (SMB GUY): Clyde fourth visual theatre Jennifer monson and was a soloist for the historical reconstructions of Ted Sean and Doris Humphrey works.

00:06:55.500 --> 00:06:59.520 Steven Frey (SMB GUY): he's a serial networker co founder of the SMB think tank on clubhouse.

00:06:59.790 --> 00:07:06.690 Steven Frey (SMB GUY): And 1 million cups Seattle chapter organizer he is the best person to chat with about this topic today.

00:07:06.870 --> 00:07:15.750 Steven Frey (SMB GUY): we're going to discuss my questions as always who's your favorite movie or TV show character what's your favorite movie or TV show what's your favorite musical instrument and who's the artist you'd like to hear play it.

00:07:16.080 --> 00:07:28.290 Steven Frey (SMB GUY): I thought that was waking up super early to hang with us from his home base in Washington state turns out he's actually in Washington DC this week so matt welcome back to the show great to have you on the west coast and the West Coast on the east coast baby.

00:07:29.520 --> 00:07:31.620 Mat Heggem | Founder, Thank you very much i'm excited to be here.

00:07:32.220 --> 00:07:35.670 Mat Heggem | Founder, So I think from La yes Washington DC at the moment.

00:07:36.330 --> 00:07:47.100 Steven Frey (SMB GUY): So, you know that I like a good blend of science and art, the type of business consulting work that you do catering, to the creative community is freakin phenomenal love the concept love the mission.

00:07:47.370 --> 00:07:51.060 Steven Frey (SMB GUY): let's hear about the journey tell us a little bit about where you got how you got where you are today.

00:07:52.560 --> 00:08:04.170 Mat Heggem | Founder, Oh yeah so I started this company this year so it's excruciating Lee fresh painfully fresh very moment, and really I started this company, because I, you know I spent the last.

00:08:05.970 --> 00:08:18.090 Mat Heggem | Founder, picture you found that when I was a good memory enters the traffic, I found I found my way to creating this company really because you know I spent 18 plus years.

00:08:18.480 --> 00:08:27.960 Mat Heggem | Founder, Helping other businesses build their brand build their organizations develop their strategy, you know, bringing their customers and and, quite frankly, after doing that for.

00:08:28.290 --> 00:08:35.880 Mat Heggem | Founder, for for so many people and then having some significant losses along the way, where, though perhaps others might have benefited.

00:08:36.420 --> 00:08:44.460 Mat Heggem | Founder, More than I was like, no, no, you know what it's time to like stop and stop the funny business like let's let's end that train train track right here.

00:08:44.730 --> 00:08:50.880 Mat Heggem | Founder, and start my own company and really channel that energy and effort into something that in my vision my mission in the world.

00:08:51.120 --> 00:08:58.920 Mat Heggem | Founder, But that also brings together the two worlds that had up to that point been you know somewhat separate I was, as you mentioned in my bio I have this.

00:08:59.280 --> 00:09:06.120 Mat Heggem | Founder, You know life in the accounting specifically and in small business growth marketing business development, etc.

00:09:06.750 --> 00:09:13.890 Mat Heggem | Founder, And then i've always had this life in the arts, specifically in dance, and so, when I stepped into the New Year.

00:09:14.460 --> 00:09:22.500 Mat Heggem | Founder, To create my company, I said okay well what what is the thing that I can do to bring both of those things together, so that when I sit at my computer and type an email.

00:09:22.770 --> 00:09:33.660 Mat Heggem | Founder, or work with somebody in a spreadsheet i'm actually not only helping them to address addition business issue but creating a business that actually directly supports my work as an artist as well.

00:09:34.440 --> 00:09:41.520 Mat Heggem | Founder, So it's so it's all integrated and connected, finally, after 37 years of life, you know finally found that one.

00:09:42.360 --> 00:09:53.760 Steven Frey (SMB GUY): Well that's that's a really great thing i'm 42 years into it and i'm i'm feeling like i'm finding some good common ground with everything that i'm doing as well, but a man it's an ever evolving process every day.

00:09:55.410 --> 00:09:55.710 Mat Heggem | Founder, work.

00:09:56.880 --> 00:10:08.100 Steven Frey (SMB GUY): Thanks yeah so you know, dealing with the creative community we're going to definitely get into that when we dive full full blast into the method, but it's it's something that.

00:10:08.790 --> 00:10:23.550 Steven Frey (SMB GUY): That that has a lot behind it, because there's a lot of great ideas, a lot of things that are that are put out there, but then really matching it up with the business model, and I know you know we're going to talk about some of the accounting and business piece behind it, but talk to.

00:10:23.730 --> 00:10:26.280 Steven Frey (SMB GUY): talk to us a little bit before we get going here about.

00:10:26.700 --> 00:10:35.010 Steven Frey (SMB GUY): Just the general approach to running a business as a creative because i've had some of that experience which i'm going to talk about too, but yeah.

00:10:35.190 --> 00:10:36.840 Steven Frey (SMB GUY): hope to hear about a little bit before we kick.

00:10:36.840 --> 00:10:40.980 Mat Heggem | Founder, It yeah yeah absolutely and I know we've got a break coming up shortly so i'll be concise.

00:10:41.880 --> 00:10:47.970 Mat Heggem | Founder, yeah I mean, in short, it's about it is about integration and it's about really thing like no you don't have to.

00:10:48.930 --> 00:10:56.760 Mat Heggem | Founder, Separate these parts of your life you just have to find the business model where those things can coexist, and then understand that that myth about.

00:10:57.090 --> 00:11:04.770 Mat Heggem | Founder, You know, artists, not being able to do numbers, not having the capacity to think as an entrepreneur as a business owner is is complete bs.

00:11:05.040 --> 00:11:08.670 Mat Heggem | Founder, In fact, entrepreneurship, for those of us to do it know that it's.

00:11:09.030 --> 00:11:16.140 Mat Heggem | Founder, A creative process and act of creation, just like making a painting or making a dancer making music So if you can see that.

00:11:16.380 --> 00:11:21.900 Mat Heggem | Founder, As the creator and acknowledge that and then just say Okay, you know we were talking about attitude and aptitude.

00:11:22.080 --> 00:11:33.720 Mat Heggem | Founder, it's just an attitude is the skill set things you need to learn and, of course, things that you're going to be good at some things not good at other others, and so, then it becomes a question of how do you build community to support yourself and building that business out.

00:11:34.650 --> 00:11:42.690 Steven Frey (SMB GUY): yep and you don't need to know everything you could is aptitude wise, you can research what you want to research, obviously we have the information superhighway nowadays so.

00:11:42.960 --> 00:11:49.080 Steven Frey (SMB GUY): You can find a lot of things at your fingertips, but the stuff that you don't want to dive crazy second, third levels, you know deep into.

00:11:49.530 --> 00:11:59.640 Steven Frey (SMB GUY): Just partner with the right people and we're going to talk about that in great detail today with Matthew hagen founder and CEO of 10 K creators calm stay with us.

00:12:03.390 --> 00:12:11.580 Are you a business owner, do you want to be a business owner, do you work with business owners hi i'm Stephen fry your small and medium sized business or SMB guy.

00:12:12.000 --> 00:12:28.680 And i'm the host of the new show always Friday, while I love to have fun on my show we take those Friday feelings of freedom and clarity to discuss popular topics on the minds of SMEs, today, please join me and my very special guests on Friday at 11am on talk radio dot nyc.

00:12:31.590 --> 00:12:37.590 Are you a conscious co Creator, are you on a quest to raise your vibration, in your consciousness.

00:12:38.100 --> 00:12:47.880 i'm Sam leibowitz your conscious consultants and on my show the conscious consultant our awakening humanity, we will touch upon all these topics and more.

00:12:48.180 --> 00:13:01.440 Listen live at our new time on Thursdays at 12 noon Eastern time that's the conscious consultant our awakening humanity Thursdays 12 noon on talk radio dot nyc.

00:13:07.260 --> 00:13:20.490 Are you on edge hey we live in challenging at times so let's lean and i'm standard boardman the host of the edge of every day which airs each Monday at 7pm Eastern time on talk radio dot nyc.

00:13:20.940 --> 00:13:35.280 tune in live with me and my friends and colleagues as we share stories of perspectives about pushing boundaries and exploring our rough edges that's the edge of every day on Mondays at 7pm Eastern time on top radio dot nyc.

00:13:39.000 --> 00:13:43.680 you're listening to talk radio nyc uplift educate empower.

00:14:16.440 --> 00:14:26.820 Steven Frey (SMB GUY): Welcome back everybody it's Friday it's always Friday and it's me Stephen fry your SMB guy we're chatting with Matthew hagen founder and CEO at 10 K creators.

00:14:27.180 --> 00:14:35.010 Steven Frey (SMB GUY): Matthew and I were just having a brief chat in the last segment talking a little bit about working with the creatives and blending the best business plan before we.

00:14:35.250 --> 00:14:44.220 Steven Frey (SMB GUY): dive full blast into the method behind Matthews madness just wanted to sit out by the fire pit real quick this a lot of this discussion is going to be about.

00:14:44.610 --> 00:14:53.670 Steven Frey (SMB GUY): balancing the business with the brainchild i've worked with a number of creatives along the way too and i've even had an equity stake in a creative SMB a decade ago.

00:14:53.940 --> 00:15:02.040 Steven Frey (SMB GUY): and very often the world of running a business can be somewhat new for the creative community every everyone's typically used to having some great ideas.

00:15:02.280 --> 00:15:07.140 Steven Frey (SMB GUY): You know creatives and artists they're also used to producing them in one one way or another.

00:15:07.470 --> 00:15:13.890 Steven Frey (SMB GUY): But good ideas don't always always equate to the best business strategy, it has to fit the market, it has to provide value.

00:15:14.220 --> 00:15:25.320 Steven Frey (SMB GUY): And the people in question, they need to be willing to navigate some of the dynamics that come along with that, so in that context it's really helpful to partner with someone who walks in both worlds and Matthew.

00:15:25.800 --> 00:15:32.850 Steven Frey (SMB GUY): being very experienced and familiar with the arts and creativity, but also with some business sense to help map out the appropriate plan.

00:15:33.180 --> 00:15:40.350 Steven Frey (SMB GUY): A phenomenal partner for this so Matthew, this is the method part of the show we talked about the science behind what you do circling around.

00:15:40.560 --> 00:15:47.220 Steven Frey (SMB GUY): You know what do you do, how do you do it and how do you go to market for it so lay it on us brother tell us a little bit about your world of methodology.

00:15:48.360 --> 00:15:58.350 Mat Heggem | Founder, yeah for sure, so you know to be fair, every artist is kind of it, their own in their own place with the conversation around money right and so.

00:15:58.980 --> 00:16:09.000 Mat Heggem | Founder, So the first thing I do with with an artist when I sit down with them as I really do a two hour basically a two hour coaching call where we get into two things.

00:16:09.690 --> 00:16:20.490 Mat Heggem | Founder, One we get into and it's really focused on to two categories, making money and managing money, so we get into how they make money and we talked about whether or not they're writing grants raising money from individual.

00:16:20.940 --> 00:16:28.620 Mat Heggem | Founder, If they've got what is commonly referred to as a day job, how much do they make what you know really where's the money coming from.

00:16:29.640 --> 00:16:34.380 Mat Heggem | Founder, And from there, we then move on to the Managing money and we look at practices right do they.

00:16:35.100 --> 00:16:47.100 Mat Heggem | Founder, Do they act actually save money, do they budget themselves out do they think about what they're going to need next month or the following month how strategic Are they in in sort of their actions and behavior.

00:16:47.400 --> 00:16:56.520 Mat Heggem | Founder, Around managing money, but what really happens and what starts to unearth itself in that process is we we start to see the money stories right things like.

00:16:57.150 --> 00:17:03.240 Mat Heggem | Founder, Oh, you know you're if you can't if you can't charge for it you're not worth it right or it's not worth it.

00:17:03.870 --> 00:17:08.130 Mat Heggem | Founder, If you aren't making money even there must be something wrong with your artwork.

00:17:08.850 --> 00:17:19.650 Mat Heggem | Founder, You know it, money is evil right there there's a lot of stories that are baked into not just artists, but, generally speaking, into the ecosystem, or the ethos of what is money.

00:17:20.250 --> 00:17:27.600 Mat Heggem | Founder, And where did they learn that lesson right, so we start to hear some of the stories about Oh well, when I was a kid we count all our pennies because.

00:17:27.780 --> 00:17:37.320 Mat Heggem | Founder, You know, we didn't have enough money and we divide everything up until all of a sudden, you start to see those behaviors and beliefs practice today when, in some cases those.

00:17:37.770 --> 00:17:46.710 Mat Heggem | Founder, Practices might not actually be benefiting the person, so what happens in that, through our phone calls, as we kind of unearth these money behaviors and money beliefs.

00:17:47.250 --> 00:17:57.300 Mat Heggem | Founder, We then create a container for accountability and identify three smart goals that will help us shift what's going on in that circumstance right and so those smart goal.

00:17:57.690 --> 00:18:07.740 Mat Heggem | Founder, for artists that i've worked with so far have included everything from creating a budget and setting up bookkeeping systems through to launching new lines of business to generate income.

00:18:08.190 --> 00:18:15.030 Mat Heggem | Founder, Through E commerce as an example, or or even in a fee, which is something we're exploring with a couple of creators at the moment.

00:18:15.360 --> 00:18:25.140 Mat Heggem | Founder, And then from there it's about saying Okay, you know being businesses work, you know it's as much as we want to follow the creative spirit and and let the music guide.

00:18:25.650 --> 00:18:33.030 Mat Heggem | Founder, You know, some days we wake up in the news is like out on vacation and it's not interested in answering answering that cell cell phone.

00:18:33.330 --> 00:18:43.620 Mat Heggem | Founder, Right, but we still have to get the you know get the email out and press publish on the website do the grant research and so there's a little bit of grit training around the accountability piece.

00:18:44.640 --> 00:18:52.140 Mat Heggem | Founder, Where I, in essence, create a three month container for these artists and tackle those goals and, more often than not, and meeting with them once a week.

00:18:52.590 --> 00:19:02.400 Mat Heggem | Founder, brainstorming with them, helping them to push through those issues as they need resources and areas of expertise, where they're lacking I pull those resources and introduce them to people in my network.

00:19:03.030 --> 00:19:12.150 Mat Heggem | Founder, teach them and guide them and consulting where I know it's possible we set up a whatsapp communications thread and we get in on it and we keep we stay in communication keep pushing through.

00:19:12.630 --> 00:19:15.420 Mat Heggem | Founder, Sometimes those goals get accomplished, and sometimes they don't.

00:19:15.690 --> 00:19:21.480 Mat Heggem | Founder, But the reason but it's important because what happens is they start to see why those goals aren't getting accomplished and.

00:19:21.690 --> 00:19:33.150 Mat Heggem | Founder, And sometimes it's because there's misalignment and we talked about it sometimes it's because they just simply lack technical expertise or or over estimated the time it takes for example, to launch an e commerce store.

00:19:33.930 --> 00:19:39.120 Mat Heggem | Founder, yeah but it's great work and it gets their feet on the ground on this entrepreneurial journey.

00:19:40.140 --> 00:19:50.190 Steven Frey (SMB GUY): So love all of it, I want to take a little sample from an article that you wrote for entrepreneur magazine going back to 2016 and although it's six years ago, at this point.

00:19:50.640 --> 00:20:01.020 Steven Frey (SMB GUY): it's still extremely extremely relevant sometimes like you said you know, money is looked at as as evil, especially with the creative community when you're trying to do business, and I would equate that to.

00:20:01.410 --> 00:20:08.490 Steven Frey (SMB GUY): A lot of it revolving around sales, some people get really skittish on the idea of sales and sales people and raising revenue.

00:20:08.820 --> 00:20:13.860 Steven Frey (SMB GUY): But in my eyes everybody is in sales doesn't matter matter if you're a salesperson or a doctor.

00:20:14.160 --> 00:20:20.670 Steven Frey (SMB GUY): You have a passage in this article that says appreciate the art of the sale and it's directly tied to some of the work that you do.

00:20:20.970 --> 00:20:29.310 Steven Frey (SMB GUY): A sale is like a dance the best dancers express their motivations and desires eloquently and accurately in a state of constant improvisation.

00:20:29.640 --> 00:20:40.230 Steven Frey (SMB GUY): Even with some of the most intricate choreographed steps, when you enter a sales meeting take a moment to suspend your ego and evaluate the situation which the creative community can certainly have a bunch of ego.

00:20:40.650 --> 00:20:48.780 Steven Frey (SMB GUY): pay attention to how you communicate with your whole being and interact by standing still yet always being able to move.

00:20:49.020 --> 00:20:58.770 Steven Frey (SMB GUY): requires you to be aware of a complex environment of egos and personalities through verbal and nonverbal cues while also staying true to your personality and the elements of your of your pitch.

00:20:59.070 --> 00:21:15.210 Steven Frey (SMB GUY): This takes practice, but it will make you a more present person I couldn't think of a better way to connect the world of being your business manager consultant accounting specialties bookkeeping all of that budgeting to the world of being an artist I love, how you put that great methodology.

00:21:16.530 --> 00:21:27.870 Mat Heggem | Founder, Thank you yeah yeah I know i'm glad you brought that forward because it's true right, I mean, I think, and I guess dancer being a dancer and having existed in that art form is is the perfect analogy.

00:21:28.470 --> 00:21:37.890 Mat Heggem | Founder, Because you know we spend hours rehearsing right, the intention is to know every step, precisely so there's an exactness to it in fact.

00:21:38.220 --> 00:21:48.450 Mat Heggem | Founder, For those of us who are professional we've probably spent years training on top of that right in the studio dancing learning the statler learning just how to move our bodies, etc.

00:21:48.930 --> 00:21:50.880 Mat Heggem | Founder, But at the at the moment of performance.

00:21:51.390 --> 00:22:00.570 Mat Heggem | Founder, it's like you, almost have to set all of that aside and be ready, willing and able to simply respond to what's in front of you right if the lights don't go up if the.

00:22:00.870 --> 00:22:04.620 Mat Heggem | Founder, Current don't open up if that dancers, not there when they're supposed to be.

00:22:04.890 --> 00:22:10.290 Mat Heggem | Founder, You know, and I know if i've been a lot of partnering work and people are flying at you, but all of a sudden it's like wait a second.

00:22:10.560 --> 00:22:22.110 Mat Heggem | Founder, that's your head, not your foot oh shoot I got to shift and change the strategy, but still produce the outcome right, and I think it's a brilliant brilliant analogy, but I love that go ahead, look there you got something to say.

00:22:22.950 --> 00:22:24.900 Steven Frey (SMB GUY): No, no, no i'm good what you're saying, maybe.

00:22:24.930 --> 00:22:30.930 Mat Heggem | Founder, yeah yeah no awesome but with the film case piece I think it's really interesting I felt so housing crisis and methodology.

00:22:31.590 --> 00:22:38.760 Mat Heggem | Founder, Around cultivating awareness through movement right it's it's, not just for the dance Community for anybody who really more three pattern.

00:22:39.360 --> 00:22:49.860 Mat Heggem | Founder, There beat their physiological behaviors in a in a healthier more expressive manner right, and so, and one of the things that they talked about often I remember my teacher thing that says.

00:22:50.460 --> 00:22:55.500 Mat Heggem | Founder, You know the tortoise wins the race right the tortoise wins the race and I think that's important because.

00:22:56.160 --> 00:23:04.350 Mat Heggem | Founder, The energy that you get some time in businesses go go go fast fast fast do do do, particularly in cities like New York.

00:23:05.070 --> 00:23:08.550 Mat Heggem | Founder, But actually what needs to occur, sometimes you just need to stop.

00:23:08.970 --> 00:23:24.120 Mat Heggem | Founder, slow down gain the awareness of what's going on around you and then take one simple actions and move yourself forward, because that one simple action could actually be as powerful as a as a well aligned punch right and so that that intentionality.

00:23:24.840 --> 00:23:28.650 Mat Heggem | Founder, can be really powerful in the context of business yeah.

00:23:28.710 --> 00:23:39.120 Steven Frey (SMB GUY): And that's so I totally can identify with what you're saying a lot of times I feel like i'm trying to attack all problems at once you have a to do list you feel like you're trying to do everything on the list and.

00:23:39.510 --> 00:23:45.840 Steven Frey (SMB GUY): Quite often not manageable that way you got to pick the top three things that are you can knock out when in reality right.

00:23:46.860 --> 00:23:49.290 Mat Heggem | Founder, yeah yeah I mean sometimes you just have to let it go.

00:23:50.970 --> 00:23:51.420 Mat Heggem | Founder, You know.

00:23:52.410 --> 00:23:59.370 Steven Frey (SMB GUY): yeah absolutely so yeah go with going back to the accountability side of things, the container for accountability.

00:23:59.670 --> 00:24:05.550 Steven Frey (SMB GUY): You know that's where again you start to blend a little bit of science, with the with the art, you know it's not not just.

00:24:05.850 --> 00:24:17.400 Steven Frey (SMB GUY): Not not just the CPA accounting side of things, but the accountability side of things are getting folks to really hold them hold them accountable to the top couple of things that you trying to focus on.

00:24:17.760 --> 00:24:20.070 Steven Frey (SMB GUY): So how do you really go about.

00:24:20.100 --> 00:24:27.420 Steven Frey (SMB GUY): Creating that container because I find that a lot of people even I try to work with some some summer clear on what they need and want than others.

00:24:27.660 --> 00:24:34.320 Steven Frey (SMB GUY): But when you're really trying to hold them accountable, it could be a struggle, especially if they're running their own small, medium sized business just a little bit about that.

00:24:34.980 --> 00:24:43.470 Mat Heggem | Founder, yeah, so I think part of the challenge is changing the narrative around what accountability is a lot of people will relate have related to it in a very negative way right.

00:24:43.770 --> 00:24:51.450 Mat Heggem | Founder, So I really accountability is just just for you, like a word, so, in essence, what we do, or what I do with my clients is I create this.

00:24:51.900 --> 00:25:03.180 Mat Heggem | Founder, Accountability structure that they've co created with me so it's not like me thing okay here's what you're going to do and here's how we're going to do it, but rather thing hey Okay, based on those goals.

00:25:03.870 --> 00:25:11.670 Mat Heggem | Founder, What sort of support is, are you going to need from me to help achieve that outcome and sometimes it's like yeah no we're going to talk every.

00:25:11.880 --> 00:25:19.020 Mat Heggem | Founder, week for 30 minutes because that's what I need some people say to me Oh, I need a daily check in and here's what i'm here's what i'm looking for in that daily check in.

00:25:19.230 --> 00:25:30.690 Mat Heggem | Founder, Some people just need these work sprint so they know like you know, I have a couple clients who just aren't good at technology and get get stuck on overthinking through how to solve the problem, and so simply.

00:25:31.170 --> 00:25:40.020 Mat Heggem | Founder, By having me there with them in a work sprint for a few hours, where they're doing the work it's enough it's enough to help them kind of get through that hurdle.

00:25:41.100 --> 00:25:45.660 Steven Frey (SMB GUY): yeah the narrative behind accountability can absolutely have a negative connotation to it.

00:25:46.020 --> 00:25:59.010 Steven Frey (SMB GUY): And you're being able to change that a little bit I find to be very valuable kind of goes along with the idea of changing the narrative of just being an accountant, in general, the idea of being a bean counter to being a steward of the money story.

00:25:59.730 --> 00:26:03.930 Steven Frey (SMB GUY): You know I love to share stories whether it's mine, whether it's yours, whether they meet in the middle.

00:26:04.320 --> 00:26:16.680 Steven Frey (SMB GUY): But yeah talk to us a little bit about that before we hit the break, because I feel like there's there's a nice segue into the madness there of being a steward of the money story of really shining some reality on on the money side.

00:26:17.760 --> 00:26:25.350 Mat Heggem | Founder, yeah exactly, so the short of it is that, in my experience, the accounting industry, specifically in the financial services sector has really controlled.

00:26:25.650 --> 00:26:28.410 Mat Heggem | Founder, The narratives around how we relate to money.

00:26:28.740 --> 00:26:36.750 Mat Heggem | Founder, and frankly that's problematic right, and so the idea because look at what happened right we've got the 1% with a ton of wealth and then we've caught.

00:26:36.960 --> 00:26:46.410 Mat Heggem | Founder, The rest of us trying to just something from cases simply survived, since they put food on the table, yet we know that there's more than enough resources for all of us to have our basic needs met.

00:26:46.800 --> 00:26:58.080 Mat Heggem | Founder, That is all of creation of several isms and ensure that the money story that works that we we are constantly feeding into an accounting professionals are playing a very.

00:26:58.290 --> 00:27:11.910 Mat Heggem | Founder, Clear, though perhaps not conscious role in enforcing some of the beliefs, we have around money, so we need to change that starting with changing, in fact, in this case, the definition of what an accountant is and does for for the people around them.

00:27:12.510 --> 00:27:21.870 Steven Frey (SMB GUY): You just have to be willing to change the narrative a little bit we're going to take a quick break, but we will be right back with Matthew hagen founder and CEO at 10 K creators calm stay with us.

00:27:24.750 --> 00:27:32.310 Franklin that whole host of the podcast gateway to the smoke it airs on talk radio dot nyc every Tuesday night.

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00:28:25.200 --> 00:28:36.030 Small Business trying to navigate the coven 19 related employment laws Hello i'm Eric savoured employment law business law attorney and host of the new radio show employment law today.

00:28:36.660 --> 00:28:49.380 On my show we'll have guests, to discuss the common employment law challenges business owners are facing during these trying times tune in on Tuesday things from 5pm to 6pm Eastern time on talk radio dot nyc.

00:28:54.150 --> 00:29:02.970 you're listening to talk radio and yc at www talk radio dot nyc now broadcasting 24 hours a day.

00:29:28.110 --> 00:29:37.590 Steven Frey (SMB GUY): Welcome back to always Friday with me Stephen fry your SMB guy not just me, though, we're chatting with my friend Matthew hagen founder and CEO at 10 K creators calm.

00:29:37.890 --> 00:29:43.830 Steven Frey (SMB GUY): On a mission to help 10,000 creatives achieve their financial freedom with their business model some great.

00:29:44.190 --> 00:29:55.590 Steven Frey (SMB GUY): pearls of wisdom from Matthew and the method segment we're going to move on to the world of madness, the artistic observational view so no story to taboo things that you've seen out there.

00:29:55.890 --> 00:30:06.300 Steven Frey (SMB GUY): I wanted to kick things off once again with a another passage from Matthews article from entrepreneur magazine That said, this method will help you be more successful in business.

00:30:06.540 --> 00:30:19.230 Steven Frey (SMB GUY): So real quick it says think back to a business meeting with a difficult client you work to stay calm, but frustrations only grew browse furrowed toes crinkled palms sweated nobody talked about the tension, but it was palpable.

00:30:19.650 --> 00:30:26.130 Steven Frey (SMB GUY): There are some physiological cues to your body's way of showing what's really on your mind when you're stressed tired Rover excited It shows.

00:30:26.430 --> 00:30:31.440 Steven Frey (SMB GUY): The way you interact with the rest of the world through your physical being as an outward expression of your inner self.

00:30:31.830 --> 00:30:43.530 Steven Frey (SMB GUY): Doing Business as a practice in the art of self awareness of being able to carefully manage your strengths and weaknesses and clearly articulate the expression of who you are.

00:30:43.860 --> 00:30:52.680 Steven Frey (SMB GUY): by refining this art, you can cultivate a balanced sense of self that will propel your business forward and close future business deals, I thought that was very relevant.

00:30:53.010 --> 00:31:05.310 Steven Frey (SMB GUY): Because we were just chatting a little bit about the willingness to change the narrative and not look at things in the traditional context so matt again artistic observational view we want to hear some madness stories that you have from the field lay it on us.

00:31:06.780 --> 00:31:13.260 Mat Heggem | Founder, got it well, I love that you isolated you're so good at this was like to know what you're doing this is brilliant right.

00:31:14.280 --> 00:31:15.900 Mat Heggem | Founder, There there's something about.

00:31:17.040 --> 00:31:23.190 Mat Heggem | Founder, You know somatic awareness is what it's referred to body work right that I think I think, just as much as.

00:31:24.060 --> 00:31:33.720 Mat Heggem | Founder, You know the art world has a lot to learn about the business world and how the arts world behaves and relates to money and entrepreneurship, and in fact the dynamics between.

00:31:34.020 --> 00:31:42.690 Mat Heggem | Founder, The artists and capitalism, the business world has something to learn from the creative community as well and, in particular, I think this idea of.

00:31:43.260 --> 00:31:55.860 Mat Heggem | Founder, fanatic practices and building body awareness is a space where the business world has a lot to learn right because and to go to the madness of it, I think one of the things that gets uncovered.

00:31:56.430 --> 00:32:14.910 Mat Heggem | Founder, In this work around changing the money story is quite frankly trauma right there's a lot of trauma around money, and it could be simple things is like early childhood traumas of poverty, for example, I know my family I grew up in a single parent.

00:32:16.050 --> 00:32:30.540 Mat Heggem | Founder, Family household living off of food stamps you know worried about you know worried about not even living from paycheck to paycheck the when is the next paycheck and the common having to really stretch that out and and so that bakes into.

00:32:31.680 --> 00:32:39.090 Mat Heggem | Founder, One mindset of fear right we it's often referred to as the scarcity mindset, but but let's be clear, if a coach comes in.

00:32:39.420 --> 00:32:52.140 Mat Heggem | Founder, that's the swings and you just get rid of your scarcity mindset, it might not be that easy because if it's that it's that rooted in trauma it's actually hard as semi hardwired inside of your brain.

00:32:52.440 --> 00:33:03.630 Mat Heggem | Founder, And so, and so you actually do need to take some time to explore what is neuro plasticity and how to unpack that and then the somatic work is really the way that you start the process through the trauma.

00:33:04.110 --> 00:33:13.410 Mat Heggem | Founder, that's associated with that, but there's also a macro trauma right we talked about with some of my collaborators who are deep into this work with me and we talked about ancestral trauma.

00:33:14.010 --> 00:33:21.660 Mat Heggem | Founder, Which is the, which is the stuff that's been passed down from generation to generation to generation and the truth is is we're all dealing with some form of.

00:33:22.350 --> 00:33:28.530 Mat Heggem | Founder, Of ancestral trauma, we talked about toxic masculinity, for example, and and men.

00:33:29.220 --> 00:33:48.630 Mat Heggem | Founder, men's proclivity towards violence right well, if you look at the history of humanity men have been sent to war generation after generation after generation so it's no surprise that there's a biological reaction that is present in the human in the in the mail identified human body right.

00:33:49.710 --> 00:34:00.900 Mat Heggem | Founder, Now that's a whole conversation about gender and sexuality and expression and history and all other stuff but the point is is I think if you if you how about the madness of this stuff it gets down to some of the stuff that that.

00:34:01.680 --> 00:34:08.880 Mat Heggem | Founder, You know there's there's some there's some judgment against you know even even bringing up these concepts inside of the container of business.

00:34:09.930 --> 00:34:14.130 Mat Heggem | Founder, yeah that's that's a slice of madness Oh yes, would you like more.

00:34:14.730 --> 00:34:20.730 Steven Frey (SMB GUY): Oh yeah no definitely definitely would like more but can absolutely relate to it, you know a lot of talk about providing perspective.

00:34:21.120 --> 00:34:28.560 Steven Frey (SMB GUY): That comes from a lot of people's travels if you have experience, being a creative or in your case you know, being a creative and being.

00:34:29.010 --> 00:34:35.610 Steven Frey (SMB GUY): You know, a professional in the in the accounting and CPA type of world there's there's a lot of different perspective that can be given and it's.

00:34:35.880 --> 00:34:44.400 Steven Frey (SMB GUY): You know there's a little bit still of that being willing to change the narrative and how you look at certain things and I couldn't agree more with the idea of.

00:34:44.700 --> 00:34:54.450 Steven Frey (SMB GUY): The scarcity mindset and how that might be baked in early and trying to abandon it in favor of the abundance mindset, I think the abundance mindset is the way to go, but.

00:34:54.660 --> 00:35:02.100 Steven Frey (SMB GUY): You know, I was brought up in a in a house with with a teacher, so it wasn't like we were flourishing as as much as some of the people down the street, but.

00:35:02.490 --> 00:35:10.980 Steven Frey (SMB GUY): Having the abundance mindset definitely gives people a little bit a little bit more of a perspective, especially if they're trying to lead a small, medium sized business, would you agree.

00:35:12.210 --> 00:35:20.280 Mat Heggem | Founder, yeah I would agree, and I would go so far as to say that it's not in a reframe reframe abundance but it's not a mindset, but it just it.

00:35:20.880 --> 00:35:25.650 Mat Heggem | Founder, Right, you know and and the problem here is the back the money is.

00:35:26.100 --> 00:35:38.220 Mat Heggem | Founder, You know and i've been reading a really valuable book I started this group called the accounting alchemy network with a colleague of mine in the industry, and we do a lot of thought leadership work in the accounting space around how accountants can serve as.

00:35:38.700 --> 00:35:44.880 Mat Heggem | Founder, agents for social transformation we're reading a book right now called sacred economics it's by Charles eisenstein.

00:35:45.210 --> 00:35:52.170 Mat Heggem | Founder, And I bring that up, why do I bring that up because, with economics Oh yes, because of capitalism what what has gotten created.

00:35:52.410 --> 00:36:00.240 Mat Heggem | Founder, Is that we've taken resources that are like like nature, like water like like even human connection right.

00:36:00.480 --> 00:36:09.180 Mat Heggem | Founder, Think social media we've taken these things that are natural resources that that are abundant and plenty and then said okay we're going to make it so that you have to pay for them.

00:36:09.600 --> 00:36:16.950 Mat Heggem | Founder, we're going to figure out a way to monetize this thing called food this thing called water this thing called enjoyment.

00:36:17.310 --> 00:36:21.450 Mat Heggem | Founder, Right and we're going to turn it into a monetary unit and then we're going to transact.

00:36:21.900 --> 00:36:34.740 Mat Heggem | Founder, And that's actually create a part, in part, why we have so much separation between the business in the arts world, but not just the business in the US, let us look at our and i'll speak to the United States as an example, you look at our our political system it's it's.

00:36:35.280 --> 00:36:42.390 Mat Heggem | Founder, Clearly, divided separated boom right and it's by design right it's by design, because of the economic system that we've.

00:36:42.990 --> 00:36:50.610 Mat Heggem | Founder, we've lent ourselves into which is this story going back to the story and Charles eisenstein the story of the sense that human beings.

00:36:50.970 --> 00:37:05.160 Mat Heggem | Founder, Are the premiums vcs and and then within that premium species there's a hierarchy and there's people who are who are who deserve more or earn more and get more and and that kind of takes the whole pie and slices it down to this little tiny thing.

00:37:06.270 --> 00:37:12.630 Mat Heggem | Founder, And then, and then you get the fighting right and yeah The truth is, is that's all we just made all that shit up.

00:37:13.740 --> 00:37:18.570 Mat Heggem | Founder, nicely made it all up it's a frickin story so let's change the story yep.

00:37:18.750 --> 00:37:25.110 Steven Frey (SMB GUY): Like I couldn't agree more in the in the world of madness you're a serial networker I am a serial networker.

00:37:25.380 --> 00:37:38.100 Steven Frey (SMB GUY): You know you you participate in a lot of different forums, you know, one that I find interesting is the SMB think tank so you started this with a friend of ours, Charlie birch who has also been a guest on the show in the past.

00:37:39.390 --> 00:37:51.990 Steven Frey (SMB GUY): But you do this on clubhouse which could be a whole category of madness in and of itself when you talk about doing things on clubhouse but talk to us a little bit about what what this has been like you do it every Tuesday and Thursday for 2pm Eastern time.

00:37:53.160 --> 00:38:05.100 Mat Heggem | Founder, Correct yeah, so this is a space that Charlie and I created almost a year ago and the intention was to create a space for entrepreneurs and business figures could come together in a consistent basis to be a resource for one another.

00:38:05.910 --> 00:38:18.540 Mat Heggem | Founder, And that's been exactly what it is it's clubhouses is sort of like an audio only environment, you have it on your phone you know you set up your profile with your photo and your bio and your social links.

00:38:19.050 --> 00:38:27.510 Mat Heggem | Founder, But then when you go into these clubhouse rooms, what happens is it's again it's audio only but it's kind of like attending a live broadcast.

00:38:27.960 --> 00:38:32.970 Mat Heggem | Founder, Like a live podcast, if you will, some podcasts or club rooms, I should say.

00:38:33.240 --> 00:38:42.570 Mat Heggem | Founder, are well moderated and organized some are not so much we've done a lot of work to make sure that their structure and that there's value beyond the clubhouse so we have a linkedin group.

00:38:42.990 --> 00:38:49.350 Mat Heggem | Founder, To support conversations between the room, we do special events where we, like the first Tuesday of the month, we do a spotlight.

00:38:49.860 --> 00:38:55.920 Mat Heggem | Founder, Thought leadership forum, we find a kind of a resource within the Community pin it to the top of the room, we based the conversation or not.

00:38:56.220 --> 00:39:02.850 Mat Heggem | Founder, And the end of the month, we have our ask them anything expert panels we picked people in the Community, we raised their voices put them on stage create the Q amp a.

00:39:03.150 --> 00:39:09.030 Mat Heggem | Founder, But in addition to that, what we've acknowledged as clubhouse also records all these conversations so it's not just.

00:39:09.420 --> 00:39:21.210 Mat Heggem | Founder, A sort of like combining you know networking and all that stuff we would go do out in an event with this marketing prowess and this marketing power of hey we're also recording a podcast at the same time.

00:39:21.600 --> 00:39:28.560 Mat Heggem | Founder, That we can use for marketing purposes that's brilliant right so so we love this platform it's been it's been a great tool for us build our Community.

00:39:29.610 --> 00:39:40.140 Steven Frey (SMB GUY): Absolutely, I look forward to coming it's always tough like i've tried a couple of times two o'clock in the middle of day I feel like I always have something scheduled right them, but it is going to happen, I promise so.

00:39:40.410 --> 00:39:42.030 Mat Heggem | Founder, I know that need Tuesday.

00:39:43.800 --> 00:39:45.180 Mat Heggem | Founder, Edwin my friend yeah.

00:39:45.660 --> 00:39:46.590 Mat Heggem | Founder, A year from now.

00:39:47.250 --> 00:39:49.710 Mat Heggem | Founder, Thomas will be back so.

00:39:49.770 --> 00:39:58.380 Steven Frey (SMB GUY): you've had a number of people at this point on stage presenting some thought leadership in the form of this this community of thinkers for the small business community.

00:39:58.740 --> 00:40:12.030 Steven Frey (SMB GUY): You know what's what's something that that came up at you know in somebody's presentation story, what have you that that you felt was really impactful and and really could be taken home by everybody, including yourself to make a difference.

00:40:13.980 --> 00:40:16.590 Mat Heggem | Founder, um yeah I think the one thing that keeps coming up for me.

00:40:17.850 --> 00:40:26.640 Mat Heggem | Founder, You know, and I I perhaps learned that the hard way and i'll just be some things about the Internet, we have another break coming up.

00:40:27.450 --> 00:40:31.440 Mat Heggem | Founder, Two things one ethical sales that's a huge thing.

00:40:32.310 --> 00:40:38.430 Mat Heggem | Founder, You know, there are people who should not buy your stuff, even though they have the financial capabilities of doing it.

00:40:38.730 --> 00:40:45.780 Mat Heggem | Founder, Or perhaps they don't have the financial capabilities of doing it and you should try to convince them to buy your stuff and of course there's a lot that can be said about that.

00:40:46.170 --> 00:40:55.410 Mat Heggem | Founder, And then also front, something I learned from another organization or Community there's guy who comes into our group often josh to me go from influence influential you.

00:40:56.070 --> 00:41:09.330 Mat Heggem | Founder, transactional competency yes it's about relationships, of course, we want relationship, but it is also about doing good business and doing good business is about thinking clearly through the transaction cycle, as they refer to it.

00:41:10.230 --> 00:41:18.030 Mat Heggem | Founder, So those are two things that are sort of major golden nugget, if you will, that are lost and by many, unfortunately.

00:41:18.840 --> 00:41:28.860 Steven Frey (SMB GUY): Absolutely would agree, we are going to take a quick break, but we will be right back with the man himself Matthew hagen founder and CEO at 10 K creators calm stay with us everybody.

00:41:32.430 --> 00:41:41.670 hey everybody it's coming again and nonprofit sector can actually coming at you by my adding each week here on talk radio dot nyc I hosted program bill and painful.

00:41:42.120 --> 00:41:55.800 nonprofits impact us each and every day, I mean it's my focus that helps amplify their message tell their story listen each week at 10am Eastern standard time until 11am Eastern standard time right here on talk radio dot nyc.

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00:43:30.870 --> 00:43:37.470 Steven Frey (SMB GUY): Welcome back, though, is Friday with me Stephen fry your SMB guy we are chatting with Matthew hagen founder and CEO.

00:43:37.710 --> 00:43:44.100 Steven Frey (SMB GUY): At 10 K I hope you guys have been listening to this because matthew's dropping some pearls of wisdom left and right.

00:43:44.370 --> 00:43:50.670 Steven Frey (SMB GUY): For really all walks of business life, but especially for the creatives out there who are looking for financial freedom and looking.

00:43:50.940 --> 00:44:00.060 Steven Frey (SMB GUY): to really take their business to the next level, this is the message part of the show the whole idea from weekend insight to Monday impact some sound bites to leave everybody, with over the weekend.

00:44:00.360 --> 00:44:09.150 Steven Frey (SMB GUY): matt you've given us a whole bunch of them already not the least of which was right before the break you know really have ethical sales have transactional competency.

00:44:09.600 --> 00:44:16.050 Steven Frey (SMB GUY): From our mutual friend josh amigo it influential you doing good business speaking clearly when you're doing business.

00:44:16.350 --> 00:44:23.160 Steven Frey (SMB GUY): Now I was thinking along the lines of the beautiful brainchild is great make sure that the business plan is equally great to match everything.

00:44:23.490 --> 00:44:33.300 Steven Frey (SMB GUY): you've talked about you know be responsible for your financial destiny, which i've equated in my travels to don't rely on luck or happy accidents they're nice when they happen, but have a better plan than that.

00:44:33.690 --> 00:44:48.720 Steven Frey (SMB GUY): But also, if it's not working, do something different be willing to change the narrative we said it a whole bunch of times, but what else you got I know you got a whole bunch of sound bites buried in there, give it give us a little bit more weekend insight to make a Monday impact.

00:44:49.350 --> 00:44:51.360 Mat Heggem | Founder, um yeah.

00:44:52.470 --> 00:44:56.790 Mat Heggem | Founder, were to take ready to take it next well, I think I think one thing that's coming to mind.

00:44:58.890 --> 00:45:12.120 Mat Heggem | Founder, A couple things one or two things let's just focus on two things one you know I mentioned at one point earlier this whole nfp thing right the non tangible tokens and and and sort of how and what that is in essence.

00:45:12.780 --> 00:45:16.860 Mat Heggem | Founder, To kind of put a pin in that if there's a huge opportunity here.

00:45:17.550 --> 00:45:30.960 Mat Heggem | Founder, for artists in particular to migrate from this world of web to as its referred to, to this world of web three where where this technology, called the blockchain.

00:45:31.560 --> 00:45:39.570 Mat Heggem | Founder, exists and where people get to create this thing called a currency right or engage and currencies that aren't sort of.

00:45:40.110 --> 00:45:46.710 Mat Heggem | Founder, fostered and controlled by what we would call the old paradigm and and and that sort of old narrative right.

00:45:47.010 --> 00:45:55.440 Mat Heggem | Founder, And so I think I think one thing that I all sort of throw out there is that you know, and this is, this is the message specifically to artists who are.

00:45:55.890 --> 00:46:03.870 Mat Heggem | Founder, skeptical about technology right so i'm not talking to the technologists out there, talking to the people are skeptical i'm i'm saying to you.

00:46:05.010 --> 00:46:13.380 Mat Heggem | Founder, don't avoid it be in the room, being in the room is important because, if you're not in the room, your voice is not heard if your voice is not heard.

00:46:13.620 --> 00:46:22.800 Mat Heggem | Founder, Then, is it carries no wait in the direction of the technology, how many of us wish we had been in the room in the many rooms.

00:46:23.040 --> 00:46:33.360 Mat Heggem | Founder, Right of of all these major decisions that are impacting our lives today right well we haven't been and so and for various reasons, and so now, I think, particular with.

00:46:33.660 --> 00:46:41.250 Mat Heggem | Founder, With sort of this web three world and even just the the philosophy, or the principles are the values of that sort of blockchain.

00:46:41.940 --> 00:46:52.320 Mat Heggem | Founder, Technology is like look, it is for the Community it's supposed to be something that we can all benefit from the Left get in the room now lot while key decisions are being made.

00:46:52.740 --> 00:46:59.130 Mat Heggem | Founder, I think that's a huge a huge huge huge one, and then the other thing, and this might be a little bit controversial.

00:46:59.820 --> 00:47:08.250 Mat Heggem | Founder, But I think there is something really important to be reexamined about plant medicine, not just marijuana.

00:47:08.730 --> 00:47:19.770 Mat Heggem | Founder, Specifically, I think there's a whole lot of work that we can do as a culture around marijuana but also psychedelics right magic mushrooms and and, to be frank, I think that.

00:47:20.520 --> 00:47:28.590 Mat Heggem | Founder, You know, it comes from the earth it's in first of all, and secondly it's not it's not about you know.

00:47:29.220 --> 00:47:42.180 Mat Heggem | Founder, Getting getting shit faced and and and and you know you know doing horrible things on intelligently, but rather thinking about set and setting an intention and actually thinking about the fact that hey this.

00:47:42.510 --> 00:47:54.600 Mat Heggem | Founder, This could be a medicine for me, so let me, let me figure out what that means, and I know for myself personally i've explored plant medicine and how its impacted my journey, and when I go back to the the.

00:47:55.020 --> 00:48:04.860 Mat Heggem | Founder, The early childhood trauma stuff and the the ancestral trauma and some of the stuff that gets embedded in our bodies from yours this not generations of violence and oppression.

00:48:05.610 --> 00:48:13.500 Mat Heggem | Founder, You know i've tried therapy right i've tried that i've avoided um you know manufactured medications for various reasons.

00:48:14.100 --> 00:48:27.150 Mat Heggem | Founder, But it wasn't until I found my way to a couple of really intelligent people really compassionate people who did medicine journey where that I was actually able to shake up and relieve some of those.

00:48:27.930 --> 00:48:33.060 Mat Heggem | Founder, Those beliefs, I had about myself my body my relationships of self worth etc.

00:48:33.810 --> 00:48:46.950 Mat Heggem | Founder, That that happened like that that would have that would have taken years and therapy to possibly maybe if I was lucky uncover and handle effectively, and so, so I think there's a lot of healing that can come from that that body of work.

00:48:47.970 --> 00:48:49.260 Mat Heggem | Founder, So don't judge it and.

00:48:51.030 --> 00:48:55.590 Mat Heggem | Founder, Have number one For those of you who are judging it right there yeah go for it.

00:48:55.800 --> 00:49:05.160 Steven Frey (SMB GUY): We could probably do an entire show all about that, but i'm totally with you re examine the world the plant medicine and not just not just marijuana but a whole bunch of other things, along with that, but.

00:49:05.340 --> 00:49:10.980 Steven Frey (SMB GUY): It kind of comes down to the idea of doing things intentionally right and all about the idea of combining.

00:49:11.250 --> 00:49:24.900 Steven Frey (SMB GUY): The perfect world of science and art, I mean there is no such thing as a perfect world, but there is progress right there's a lot of progress to be made in the world of looking at this thing scientifically with methodology and quality quantitative metrics but also looking at.

00:49:24.900 --> 00:49:36.960 Steven Frey (SMB GUY): Things artistically with perspective and observation and quality and know how and field experience and all that love the idea of just be in the room it's something where.

00:49:37.410 --> 00:49:41.400 Steven Frey (SMB GUY): Again, like you, can you can talk to people about things like nfc is in the blockchain and.

00:49:41.610 --> 00:49:49.320 Steven Frey (SMB GUY): You might get the two houses divided type of feeling totally agree with the idea of being the room like world, or else you're not gonna have a voice.

00:49:49.560 --> 00:49:57.450 Steven Frey (SMB GUY): Whether it's a real room or it's a clubhouse room where it's just some on demand podcast audio like room like SMB think tank like you're doing now.

00:49:57.990 --> 00:50:03.360 Steven Frey (SMB GUY): But you know one other thing that I wanted to throw in there before we share the answers to my questions I asked you.

00:50:03.810 --> 00:50:14.220 Steven Frey (SMB GUY): The idea of slow down and actually listen that also was was listed in your article from the magazine, and you had mentioned it before with your with your teacher who said the tortoise wins the race.

00:50:14.580 --> 00:50:22.560 Steven Frey (SMB GUY): The phrase isn't novel but the idea is worth considering you don't have to move at the breakneck speeds, to be successful, like we do in New York City very often.

00:50:23.040 --> 00:50:31.770 Steven Frey (SMB GUY): You don't have to sacrifice your personal well being for Roi like a whole lot of SMB leaders do out there, if you take a different attitude about pace.

00:50:32.130 --> 00:50:44.880 Steven Frey (SMB GUY): you'll find the rewards are far greater don't think about your next meeting, or what you want to say when the investor finishes speaking instead give the person your full attention and, as you say, be here now.

00:50:46.710 --> 00:50:54.930 Steven Frey (SMB GUY): I don't think I could put it really any better, but you want to give anybody everybody some some last parting soundbite words of wisdom before we bring things home here.

00:50:56.010 --> 00:50:56.580 Mat Heggem | Founder, yeah.

00:50:57.690 --> 00:51:00.540 Mat Heggem | Founder, there's no need to grow.

00:51:02.010 --> 00:51:14.700 Mat Heggem | Founder, sounds weird me, meaning that look, one of the one of the reasons why I think all these beliefs and values are important, are these that i'm advocating for whether articulated or or or sort of.

00:51:15.240 --> 00:51:18.180 Mat Heggem | Founder, sort of assumed just difference in the language that we're using.

00:51:18.960 --> 00:51:32.550 Mat Heggem | Founder, Is we are coming to a point where it's in our history of human being, where I think that's drive this focus for exponential growth, how many millions and then how many billions and then how many.

00:51:33.180 --> 00:51:40.110 Mat Heggem | Founder, Jillian can we make and do better than that it's like, no, no, no, no, no, we don't need anymore, we need to take care of what we have.

00:51:40.470 --> 00:51:47.520 Mat Heggem | Founder, So I think I think the whole slowing down thing is also about saying like wait a second i've been chasing this abundant life.

00:51:48.300 --> 00:51:54.660 Mat Heggem | Founder, Never to never to have achieved, and you know all of a sudden i'm surrounded by all this abundance if I just stopped and frickin look at nature.

00:51:54.840 --> 00:52:03.540 Mat Heggem | Founder, or my friend, my friend, did you have you got one friend in front of you that's abundance right there right it's your attitude about it that you need the judgment.

00:52:04.680 --> 00:52:05.490 Mat Heggem | Founder, yeah there you go.

00:52:05.910 --> 00:52:11.430 Steven Frey (SMB GUY): And attitude is something which we can control which we're going to talk about in just a second here so before I let you go for the day.

00:52:11.760 --> 00:52:18.150 Steven Frey (SMB GUY): we're going to revisit the answers to my favorite questions who's your favorite movie or TV show character what's your favorite movie or TV show.

00:52:18.360 --> 00:52:27.900 Steven Frey (SMB GUY): what's your favorite musical instrument and who's the artist you'd like to hear play it so let's dive into it, you said, your favorite movie character is Joel from eternal sunshine of the spotless mind.

00:52:28.230 --> 00:52:42.120 Steven Frey (SMB GUY): For those of you who haven't seen that one out there when their relationship turn sour Jim carrey movie a couple undergoes a medical procedure to have each other erased from their memories, I guess that's a quicker path and divorce right.

00:52:43.260 --> 00:52:52.800 Mat Heggem | Founder, yeah that's funny and yeah and I love that you impose my favorite for a second I was like oh my God can carry kind of looks like and then I was like wait a second I look kind of like Jim carrey Oh, I thought.

00:52:53.460 --> 00:52:57.990 Steven Frey (SMB GUY): I thought the exact same thing, except you never know what Jim carrey looks like because he typically has the rubber.

00:52:57.990 --> 00:53:00.540 Steven Frey (SMB GUY): Face thing going on, which is cool but.

00:53:00.630 --> 00:53:03.510 Steven Frey (SMB GUY): You had mentioned that your your favorite movie.

00:53:03.870 --> 00:53:13.350 Steven Frey (SMB GUY): Is from 1995 when I was 15 too long food thanks for everything Julian Umar so we've mentioned the the idea of attitude is.

00:53:13.770 --> 00:53:21.150 Steven Frey (SMB GUY): Out there the movie poster from the movie back in the day, said attitude is everything which I think is a great sentiment, but.

00:53:21.480 --> 00:53:29.490 Steven Frey (SMB GUY): Also, with with what we've been talking about here today, having the right business consultant, the right advice you should have some aptitude for business, if you don't have it yourself.

00:53:29.700 --> 00:53:36.960 Steven Frey (SMB GUY): You know lean in with somebody like like Matthew I partner with somebody who's got the scientific and the artistic observation on everything.

00:53:37.230 --> 00:53:45.780 Steven Frey (SMB GUY): But back to the movie if you guys don't remember it it's three New York City drag Queens travel across country until their car breaks down, leaving them stranded in a small town.

00:53:46.110 --> 00:53:53.490 Steven Frey (SMB GUY): I remember this one with Wesley snipes and john leguizamo and Patrick swayze just just a hell of a tree doing this movie.

00:53:53.910 --> 00:54:02.970 Steven Frey (SMB GUY): But yeah This is just not I was excited for this answer, not only to make the attitude aptitude reference, but to make some ridiculous pictures happen, obviously, but uh.

00:54:03.030 --> 00:54:03.660 Mat Heggem | Founder, yeah interface.

00:54:03.840 --> 00:54:10.890 Steven Frey (SMB GUY): Your favorite musical instrument and the artist you'd like to hear a play it no surprise that you like the human body, and particularly the voice.

00:54:11.340 --> 00:54:28.860 Steven Frey (SMB GUY): And you like the sings of bjork Icelandic singer songwriter composer for the last four decades eclectic musical style that draws on influences from electronic pop experimental trip hop classical and avant garde music, but you never thought you'd see a picture of yourself as bjork.

00:54:30.240 --> 00:54:33.600 Mat Heggem | Founder, No, but i'm appreciating in a really weird way.

00:54:35.610 --> 00:54:44.550 Steven Frey (SMB GUY): Well, that was the idea obviously you guys want to want to hit up Matthew 10 K is the website one zero K creators calm.

00:54:44.790 --> 00:54:48.930 Steven Frey (SMB GUY): he's on social media he's on clubhouse the SMB think tank check it out.

00:54:49.200 --> 00:55:02.370 Steven Frey (SMB GUY): If you're in the Seattle Washington area, you can hit him up at 1 million cups you the organizer of the chapter or cereal networker that's how I met him, but just a phenomenal human being and I thank you for being here with me today once again Matthew.

00:55:03.480 --> 00:55:06.060 Mat Heggem | Founder, Thank you very much, it was a pleasure, as always.

00:55:07.200 --> 00:55:19.500 Steven Frey (SMB GUY): coming up next week we're going to be in August so we'll bring home the summer, with some more fun on always Friday 11am Eastern time Fridays after Tommy dion philanthropy and focus until then i'll see you guys later.

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