Does it still make sense to carry physical business cards?
Living through the pandemic encouraged many SMBs and working professionals to figure out alternative ways to disseminate their contact information.
One way that information gets to your target audience and stays accessible continues to be text messaging. Our special guest is going to show everyone how to do this in a simple, and very effective manner.
We are joined by Gabe O'Neill, Owner of Digital Accelerant LLC...know to most as the "Godfather of the Digital Business Card."
Gabe builds high-end, custom digital cards for his clients, that return business back to them due to their unique delivery method.
To reach Gabe, and to see the Digital Accelerant experience firsthand, text "GODFATHER" to 21000, and you will receive all of his contact information!
Steven Frey is joined by Gabe O'Neill, owner of Digital Accelerant LLC. Gabe is better known as the Godfather of the digital business card. Steven gives Gabes background on what he does and why he has chosen this profession. Steven explains what exactly a digital business card is for viewers and shares his own business card that came from Gabe. Gabe shares his story of how he got to this endeavor.
Steven brings up different electronic versions of business cards and the difficulties that come with them, Gabe has figured out a more simplistic way to share the business cards he creates. Steven asks Gabe to dive deeper into the method behind his madness. Gabe tells how his cards are tied to the individuals that send in inquiries and his strategy that keeps the process simple.
Steven asks about any stories or experience that has been beneficial to Gabes business or a learning experience that other S&MB owners could use as advice to grow from. Gabe tells of clients in different industries and professions and how successful his business cards have been in helping get the individuals exposure and networking opportunities. Gabe also tells how the pandemic has affected him and his business and how he has learned from this hurdle.
Steven wraps up the show with Gabe by reminding all of the other S&MB owners that you must differentiate yourself from other businesses to gain attention. Gabe reaffirms that you want people to remember you and to pick something easy to remember so you stick to their minds. Steven talks about how its not about the technology or the devices its about the individuals behind them and Gabes business better helps individuals stay connected.
00:00:30.990 --> 00:00:38.340 Steven Frey (SMB Guy): Well Hello out there Planet Earth and happy Friday, thank God it's Friday GG if you might hear it a few times today just remember.
00:00:38.730 --> 00:00:44.910 Steven Frey (SMB Guy): it's always Friday with me Stephen fry your SMB guy I see why am I, which is in case you missed it.
00:00:45.270 --> 00:00:54.750 Steven Frey (SMB Guy): SMB stands for small and medium sized business for the last 20 years i've been a voice in a sounding board for business leaders just adding a little bit of color to the world of SMB.
00:00:55.110 --> 00:01:03.600 Steven Frey (SMB Guy): These days, one of my favorite things to do is offer what's left of my mind, and my voice to a live weekly talk show right interview SMB leaders.
00:01:03.870 --> 00:01:13.020 Steven Frey (SMB Guy): And their trusted advisors if you're looking to accelerate your connections with the business community you're in the right place on Fridays your talk radio dot nyc.
00:01:13.260 --> 00:01:21.600 Steven Frey (SMB Guy): As my friend Tommy D would say from philanthropy and focus every single Friday, you can hear some very passionate folks speak on the world of SMEs.
00:01:21.840 --> 00:01:30.240 Steven Frey (SMB Guy): You got Tommy D before me Jeremiah fox on the entrepreneurial web after me Joseph Franklin McElroy later on today on wise content creates wealth.
00:01:30.690 --> 00:01:36.990 Steven Frey (SMB Guy): So I wanted to give a quick shout out to my buddy rob Apollo and his colleagues from national financial network.
00:01:37.260 --> 00:01:45.690 Steven Frey (SMB Guy): Thanks so much for inviting me and my friends from the human interest 401k platform to speak at your first in person events since the pandemic got going.
00:01:45.960 --> 00:01:56.070 Steven Frey (SMB Guy): great to see everyone in person, finally, always awesome to be in the company of not only like minded, but like valued friends, such as yourself just an awesome event.
00:01:56.460 --> 00:02:04.620 Steven Frey (SMB Guy): Over the last 20 years i've noticed that some of the best thought leadership for SMB happens on Friday when we feel that freedom of the weekend descending.
00:02:05.010 --> 00:02:13.380 Steven Frey (SMB Guy): However, we're all so anxious to start the weekend, myself included, these pearls of wisdom there overlook their swept under the rug their ease the side.
00:02:13.710 --> 00:02:23.580 Steven Frey (SMB Guy): in favor of our fun activities and our freedom from work here on the show we take advantage of that weekend freedom and clarity we discussed popular topics on the minds of SMB leaders.
00:02:23.880 --> 00:02:29.580 Steven Frey (SMB Guy): And their trusted advisors just a coincidence, for you, my last name actually means free in German.
00:02:30.000 --> 00:02:34.800 Steven Frey (SMB Guy): Nice fun fact for everybody, there is deeper meeting i'm not a very surface level person.
00:02:35.130 --> 00:02:45.150 Steven Frey (SMB Guy): there's there's a lot of method behind the madness, as you guys know not just a play on words the shades are on the time has come, let's dive into this thing today's topic.
00:02:45.810 --> 00:02:57.120 Steven Frey (SMB Guy): The godfather the digital business card godfather, so why do people keep printing paper business cards when it's commonly known that they're going right in the trash.
00:02:57.600 --> 00:03:05.970 Steven Frey (SMB Guy): living through the pandemic encouraged many SMEs and working professionals to figure out some alternative ways to disseminate their contact information.
00:03:06.360 --> 00:03:15.090 Steven Frey (SMB Guy): One way that information gets to your talk target audience and stays really accessible continues to be text messaging our special guest says.
00:03:15.600 --> 00:03:22.800 Steven Frey (SMB Guy): How would you like to easily be able to easily distribute all of your contact information to your prospects phones and at the same time.
00:03:23.070 --> 00:03:30.000 Steven Frey (SMB Guy): automatically collect their name and cell phone numbers directly into your database database, you can even be in a different city, when you do it.
00:03:30.540 --> 00:03:37.260 Steven Frey (SMB Guy): And how would you like to be able to enlist an army of people who can distribute your information, just as easily as you can.
00:03:37.680 --> 00:03:45.360 Steven Frey (SMB Guy): By simply teaching them your keyword and number referrals and engagement with new connections, you make it's never been easier to achieve.
00:03:46.290 --> 00:03:55.560 Steven Frey (SMB Guy): Have you guys ever heard, the talk is cheap, while we're on talk radio dot nyc we don't want this to just be talk the goal here is let's use the insight we received today.
00:03:56.220 --> 00:04:08.190 Steven Frey (SMB Guy): and harness it really use it to make some impact come Monday morning it's far too often in my travels I see SMEs focused on the product that's going to solve their problems, the shiny new mouse trap magic wand.
00:04:08.880 --> 00:04:14.910 Steven Frey (SMB Guy): From what i've seen products change every single day, every other facet of our lives personal business, no matter.
00:04:15.390 --> 00:04:20.610 Steven Frey (SMB Guy): there's no substitute for surrounding yourself the right people, which clearly our special guest has done in the past.
00:04:21.270 --> 00:04:30.510 Steven Frey (SMB Guy): keep a focus on the process that's going to help you achieve your goal if you do, that the right products will present themselves when they're needed by the small, medium sized business.
00:04:30.840 --> 00:04:41.250 Steven Frey (SMB Guy): Everything begins and ends with the people, so, in the spirit of surrounding yourself with the right people, we have a great show for you here today, our special guest none other than GABE o'neill.
00:04:41.670 --> 00:04:52.560 Steven Frey (SMB Guy): owner of digital accelerant llc so GABE as a software developer, who built custom systems for companies like Panasonic Sony and computer associates.
00:04:52.860 --> 00:05:04.680 Steven Frey (SMB Guy): In 1993 he was introduced on stage in front of 5000 people by Bill Gates as he live demonstrated the software that his team built for the DEA so fairly serious.
00:05:05.100 --> 00:05:19.920 Steven Frey (SMB Guy): GABE also co founded two successful nonprofits one with his daughter Mary Margaret which is kids are heroes and one with his dog Charlie so wags for hope definitely want to hear a little bit about that to.
00:05:21.060 --> 00:05:24.270 Steven Frey (SMB Guy): GABE says in this upside down world we're living in right now.
00:05:24.990 --> 00:05:33.960 Steven Frey (SMB Guy): we're all struggling to get more leads and new ways the digital business card from digital accelerant stands out as an innovative dynamic business card digital.
00:05:34.350 --> 00:05:45.720 Steven Frey (SMB Guy): That doubles is also a lead generator again what makes it unique all the cards are customized for each client they come with a keyword to a vanity short code 21,000.
00:05:46.320 --> 00:05:53.910 Steven Frey (SMB Guy): We capture the cell phone numbers of those who text and once we train the sphere around us to remember the keyword and the code.
00:05:54.420 --> 00:05:59.760 Steven Frey (SMB Guy): Well now, you have an army of people who could easily refer you at the best way possible anytime you want.
00:06:00.330 --> 00:06:11.730 Steven Frey (SMB Guy): So again, now known as the godfather of the digital business card game builds high end custom digital cards for the clients they return business back due to the unique delivery method.
00:06:12.330 --> 00:06:18.690 Steven Frey (SMB Guy): awesome stuff GABE is the best person I could think of to discuss this with me here today as he is the godfather himself.
00:06:19.170 --> 00:06:29.940 Steven Frey (SMB Guy): As always, we will discuss my favorite questions, who is your favorite movie or TV show character what's your favorite movie or TV show what is your favorite musical instrument and who's the artist you'd like to hear play it.
00:06:30.300 --> 00:06:39.000 Steven Frey (SMB Guy): revolutionising the world of passing business cards and helping me make the debut of my new digital business card game welcome know it's Friday great to have here.
00:06:39.420 --> 00:06:53.280 Text GODFATHER to 21000 - Gabe O'Neill: Well, thank you so much Steven i'm glad that this is recorded, because now i've got lots of snippets of stuff to us, I don't need to talk anymore I don't know you you basically covered almost everything I don't know what we're going to talk about the next hour so.
00:06:53.940 --> 00:06:55.500 Steven Frey (SMB Guy): don't worry i'm sure we'll come up with something.
00:06:55.740 --> 00:06:58.890 Steven Frey (SMB Guy): yeah but do me a favor share with us.
00:06:59.910 --> 00:07:03.960 Steven Frey (SMB Guy): Your story on how you got here and not necessarily from the Book of Genesis but you.
00:07:03.990 --> 00:07:06.720 Steven Frey (SMB Guy): guys are really interesting endeavors so tell us about.
00:07:07.230 --> 00:07:09.120 Text GODFATHER to 21000 - Gabe O'Neill: Well, when we moved to Atlanta in.
00:07:10.500 --> 00:07:18.420 Text GODFATHER to 21000 - Gabe O'Neill: From Maryland and it was a weird I won't get into the story of why we moved down here, but we only knew one person, and that was via Twitter.
00:07:19.350 --> 00:07:24.120 Text GODFATHER to 21000 - Gabe O'Neill: So when we came down here, we had to network to get to know people, so we did that.
00:07:25.020 --> 00:07:42.600 Text GODFATHER to 21000 - Gabe O'Neill: But when you, as you know, if you network in person, you know it takes at least a year to get to have a good base of people that really know you and really trust you, but so that was great not worked out, you know find out about 2018.
00:07:43.650 --> 00:07:54.420 Text GODFATHER to 21000 - Gabe O'Neill: We decided to move from canton Georgia to Dallas Georgia, which is where we live now now that's about an hour away so so networking wise, I had to start all over again.
00:07:54.840 --> 00:08:02.790 Text GODFATHER to 21000 - Gabe O'Neill: And as a software developer, I was looking for contract where my contract was it was about to expire in a few months and I thought oh this isn't good I need to.
00:08:03.270 --> 00:08:12.360 Text GODFATHER to 21000 - Gabe O'Neill: I need to get some people to know me so how can I expedite this process, so the answer came to me as well, what if I.
00:08:13.020 --> 00:08:19.260 Text GODFATHER to 21000 - Gabe O'Neill: What if I did something for them, what if I created something of value for them and not ask for anything in return.
00:08:19.920 --> 00:08:28.860 Text GODFATHER to 21000 - Gabe O'Neill: And so the idea came to me to I don't know create a digital business card I had one it was a PDF file, it was really not very good at all.
00:08:29.400 --> 00:08:33.660 Text GODFATHER to 21000 - Gabe O'Neill: You couldn't share it yeah i'd ever read her, and all this, I mean it was it just wasn't good so.
00:08:34.440 --> 00:08:42.180 Text GODFATHER to 21000 - Gabe O'Neill: I redesigned it and I created it, and so I went into the local networking place by five minutes from my house, as a new guy.
00:08:42.540 --> 00:08:47.430 Text GODFATHER to 21000 - Gabe O'Neill: stood up and said anybody want a free digital business card i'm happy to do it for you.
00:08:47.850 --> 00:08:55.800 Text GODFATHER to 21000 - Gabe O'Neill: And at the end of the meeting, instead of that awkward part where you're standing up and everybody else is talking because they know each other and and they're ignoring you.
00:08:56.640 --> 00:09:09.990 Text GODFATHER to 21000 - Gabe O'Neill: they're all starting to line up to get a digital card for me and I thought Well, this is pretty cool and so, so it started from there and what happened from there was more and more people got them we ended up putting them on a page.
00:09:11.280 --> 00:09:20.310 Text GODFATHER to 21000 - Gabe O'Neill: A landing page for everybody to refer each other out she just go to that page and find the person you're looking for and send it to somebody else's would before we had the texting option.
00:09:21.120 --> 00:09:30.060 Text GODFATHER to 21000 - Gabe O'Neill: Then we started adding features to it, you know as people were asking for stuff and and we you know and i'm coming up with ideas and just adding it to it, adding value to it.
00:09:30.450 --> 00:09:38.130 Text GODFATHER to 21000 - Gabe O'Neill: So we added audio to it, and then we added video to it, and then we added Finally, when we added texting to it that was really the game changer I think because.
00:09:39.210 --> 00:09:51.690 Text GODFATHER to 21000 - Gabe O'Neill: it's just an easy way both in person and in in in this new virtual world world we are just to get your information out very easily because you know you don't have to when when people are in zoom.
00:09:52.890 --> 00:10:02.430 Text GODFATHER to 21000 - Gabe O'Neill: Right now they're writing their Wikipedia in the chat about what would you know and and when I when I when I when I every once in a while, when I save the chat I look out and I go.
00:10:02.790 --> 00:10:11.010 Text GODFATHER to 21000 - Gabe O'Neill: No i'm not dealing with us, but so all I have to do is just say hey you know text, the word godfather to 21,000 you get my information so that's kind of.
00:10:11.460 --> 00:10:22.440 Text GODFATHER to 21000 - Gabe O'Neill: that's kind of how it got started, but then so after after about six eight months of this I kind of realized that hey wait a minute, you know what.
00:10:23.130 --> 00:10:27.510 Text GODFATHER to 21000 - Gabe O'Neill: I had I had all these personal glass ceilings that was telling me that.
00:10:28.230 --> 00:10:37.320 Text GODFATHER to 21000 - Gabe O'Neill: Nobody will ever pay for them or i'll never be able to make any money to be able to make this a serious business, but those are all personally imposed glass ceilings.
00:10:37.620 --> 00:10:46.680 Text GODFATHER to 21000 - Gabe O'Neill: And once I pulled them away and realize that wait a minute, this could be a real business here, then things just started took off from there, and that was about in September of.
00:10:48.330 --> 00:10:53.940 Text GODFATHER to 21000 - Gabe O'Neill: Is when I really started, focusing on the cards in it and so now here we are today so cool.
00:10:54.660 --> 00:11:05.640 Steven Frey (SMB Guy): it's it's an amazing process of execution that leads to the right end product, I went through it myself I texted I texted gave to 21,000 and got the digital business cards.
00:11:05.790 --> 00:11:08.610 Steven Frey (SMB Guy): that's what it looks like For those of you watching out there and Facebook live land.
00:11:08.940 --> 00:11:14.700 Steven Frey (SMB Guy): And in the the true spirit of things you know Tommy do philanthropy and focus and I got started right around the same time.
00:11:14.970 --> 00:11:25.650 Steven Frey (SMB Guy): doing our shows on talk radio dot nyc so Tommy D just activated his business card as well, so you can text Tommy D to 21,000 and get all the time you these contact information.
00:11:25.980 --> 00:11:30.480 Steven Frey (SMB Guy): No mines just getting up and running now it's going to be SMB guys shocking I know.
00:11:30.990 --> 00:11:42.990 Steven Frey (SMB Guy): At 21,000 but just just a great great process, if I may just for a moment, sent out by my fire pit with me that's my mini Berta doodle mini golden doodle across so you kind of looks like Charlie or dog a little.
00:11:44.100 --> 00:11:48.090 Steven Frey (SMB Guy): But you know as far as as far as it goes, like, I had the same.
00:11:49.080 --> 00:11:57.000 Steven Frey (SMB Guy): issue that you had, I had a digital business card back in the day, and it was something that was supposed to be really nice and easy it almost looked like an APP on the phone and.
00:11:57.240 --> 00:12:05.220 Steven Frey (SMB Guy): You know you bump phones are you text this and it's transmitted it never worked right never worked right the analytics behind it we're kind of crappy.
00:12:05.610 --> 00:12:21.720 Steven Frey (SMB Guy): You know it's just it's more important now than ever to make a concept concept like this work, and you, you have done that fairly well passing physical business cards, it was already starting to become antiquated you know before the pandemic to me.
00:12:22.140 --> 00:12:25.710 Steven Frey (SMB Guy): And following the pandemic it's even less popular it's like nobody wants to.
00:12:25.950 --> 00:12:32.190 Steven Frey (SMB Guy): Take something that you just had you know swishing around in your pocket with your hands that might be dirty might be whatever.
00:12:33.540 --> 00:12:44.460 Steven Frey (SMB Guy): The world right so, but the one of the biggest things, and this is something that really gets to my heartstrings is it's not just a business card it's not just a digital business card.
00:12:45.030 --> 00:12:55.410 Steven Frey (SMB Guy): it's a technology enabled community, and you know somebody who doesn't like to focus on products, I do like to be aware of products, especially if they're rooted in good people and good process like what you have.
00:12:55.830 --> 00:12:59.580 Steven Frey (SMB Guy): You know, but simple to pass along your information and connect with people.
00:12:59.880 --> 00:13:06.270 Steven Frey (SMB Guy): analytics to keep track of efforts connection to all others, using the platform affiliate programs and more.
00:13:06.510 --> 00:13:12.750 Steven Frey (SMB Guy): You know, this is the text linkedin this was for Aaron Anderson a linkedin coach I had met her through a networking endeavor.
00:13:13.110 --> 00:13:17.880 Steven Frey (SMB Guy): Months ago I didn't even realize that this is what she was doing until I got to know you a little bit better.
00:13:18.150 --> 00:13:25.500 Steven Frey (SMB Guy): But we want everybody else to get to know you just a little bit better know the godfather of the digital business card himself so we're going to take a quick break.
00:13:25.800 --> 00:13:32.730 Steven Frey (SMB Guy): But we'll be right back with GABE o'neill owner of digital accelerant llc the godfather of the digital business card stay with us.
00:15:50.610 --> 00:15:56.070 Steven Frey (SMB Guy): Welcome back to always Friday it's Friday it's always Friday it's me at Stephen fry your SMB guy.
00:15:56.400 --> 00:16:07.410 Steven Frey (SMB Guy): we're talking with GABE o'neill owner of digital accelerant llc the godfather of the digital business card so GABE actually put together a White Paper, a little while back about.
00:16:07.860 --> 00:16:15.750 Steven Frey (SMB Guy): The digital accelerant business card, and you know it's return on investment, just a couple of thoughts from there real quick before we kick off the method part of the show here.
00:16:16.350 --> 00:16:24.420 Steven Frey (SMB Guy): There are several digital business cards on the market, most of which are just that electronic versions of the physical paper business card.
00:16:25.020 --> 00:16:34.800 Steven Frey (SMB Guy): To deliver them people have to send out a long URL or get others to just type it in bump phones, whatever some of them require the installation of a nap.
00:16:35.100 --> 00:16:44.370 Steven Frey (SMB Guy): Others, both you could just tap it to someone's phone it'll appear like the bump way yeah, despite the fact that this technology does doesn't work, the majority of the time.
00:16:45.150 --> 00:16:51.720 Steven Frey (SMB Guy): It is useless over the zoom call and virtual meeting world that we have you can't use your your physical presence to tap the car.
00:16:52.410 --> 00:17:01.200 Steven Frey (SMB Guy): The person who owns them they're the only ones that typically send them out to others, and that makes it kind of difficult to get it out there nothing received in return.
00:17:01.830 --> 00:17:10.710 Steven Frey (SMB Guy): Invariably, all the cards from those companies, they all look the same set very cookie cutter versions gibbs initial goal was to create something that would be unique.
00:17:11.100 --> 00:17:19.050 Steven Frey (SMB Guy): and simple to share every one of the clients has a customized car that was designed specifically for them, and that gets them more excited about it.
00:17:19.320 --> 00:17:23.340 Steven Frey (SMB Guy): And that causes them to share it more often, which result results in more business so game.
00:17:23.910 --> 00:17:29.040 Steven Frey (SMB Guy): This is the method part of the show this is where we talk about the science behind what you do, what do you do, how do you do it.
00:17:29.340 --> 00:17:38.550 Steven Frey (SMB Guy): How do you go to market for it, I know we can text gave the 21,000 or godfather to 21,000, which is a hell of a lot of fun, but lay it on us give us the method behind the madness.
00:17:39.870 --> 00:17:43.260 Text GODFATHER to 21000 - Gabe O'Neill: i'm not really sure I understand that question.
00:17:44.250 --> 00:17:55.260 Steven Frey (SMB Guy): So, as far as the method goes, you know, we obviously want to be able to disseminate these these types of cards, a little bit easier and not not give a physical piece of paper to somebody.
00:17:55.260 --> 00:18:09.930 Steven Frey (SMB Guy): So you know it's aside from you know, making it Nice and easy for people to text the simple keyword to a vanity that says 21,000 thing this is something that's that's acting as a lead generator in multiple ways so talk a little bit about your thinking.
00:18:10.560 --> 00:18:22.560 Text GODFATHER to 21000 - Gabe O'Neill: So so so right so since we capture the cell phone number of the people who text us that goes into you know into your database in the back end in the CRM and.
00:18:23.580 --> 00:18:29.280 Text GODFATHER to 21000 - Gabe O'Neill: You know what we do is and the other part, that's really cool about it is that, as you mentioned it's a it's.
00:18:29.610 --> 00:18:44.040 Text GODFATHER to 21000 - Gabe O'Neill: it's a community that we involve each other, you know we involve everybody in it right so as matter of fact, today we have a new member orientation Mondays and Thursdays, we have mastermind groups, so we, the idea is that that's another way that we.
00:18:45.240 --> 00:18:54.780 Text GODFATHER to 21000 - Gabe O'Neill: That we help people to leverage their card in the best way and even you know people people share ideas Oh, I did this today with my card it's really worked great.
00:18:55.020 --> 00:19:04.260 Text GODFATHER to 21000 - Gabe O'Neill: And everybody else's copying that so I mean I really, really love that part so that that that part of it's really fun, but when we but, but the other part, is.
00:19:04.680 --> 00:19:13.080 Text GODFATHER to 21000 - Gabe O'Neill: Is that when not only in that community, but any community that you're involved with all you have to do is get them to remember your keyword.
00:19:13.710 --> 00:19:20.520 Text GODFATHER to 21000 - Gabe O'Neill: And the short code, so if I get people to remember godfather to 21,000 and I haven't, as we said.
00:19:20.820 --> 00:19:32.250 Text GODFATHER to 21000 - Gabe O'Neill: an army of people who can who can give out my card at any time to anybody they don't have to know my website digital, except where was that digital accelerant they always say digital accelerator calm.
00:19:32.430 --> 00:19:32.670 Which.
00:19:33.870 --> 00:19:50.130 Text GODFATHER to 21000 - Gabe O'Neill: gabled GABE o'neill How does that any Al no that's not correct so so they don't know my website they don't know my my email they'll never remember my phone number but they'll remember all day long either gave to 21,000 or godfather to 21,000 that's really.
00:19:51.420 --> 00:20:00.300 Text GODFATHER to 21000 - Gabe O'Neill: I think what really would would would that's That was a game changer when we added that that really made our our card very different and and it's that in.
00:20:00.990 --> 00:20:08.430 Text GODFATHER to 21000 - Gabe O'Neill: In tandem with the customization and the Community building that's the part I mean I tell you what Stephen I mean.
00:20:08.850 --> 00:20:16.890 Text GODFATHER to 21000 - Gabe O'Neill: I think I might have told you this before, but I am having the time of my life with this company because of the fact that people are getting.
00:20:17.370 --> 00:20:27.000 Text GODFATHER to 21000 - Gabe O'Neill: Business from the card I keep hearing about Roi that they're getting from from the car Craig got a 1200 percent Roi and his first three days and.
00:20:30.030 --> 00:20:47.460 Text GODFATHER to 21000 - Gabe O'Neill: i'm trying to oh Dan Dan Dan get tree he got 200% Roi in this first hour and then and then of course jayden is on club House all the time with this card and he's got a 2,000% Roi in his first month so and that just made that's part of my pay.
00:20:47.610 --> 00:20:54.870 Text GODFATHER to 21000 - Gabe O'Neill: is to hear those stories is to hear those stories and that's that's really what I love about it so so yeah it's it's really.
00:20:55.680 --> 00:21:01.500 Text GODFATHER to 21000 - Gabe O'Neill: Again it's very, very different and we're always trying to add value to it we're always trying to come up with ways.
00:21:01.890 --> 00:21:17.670 Text GODFATHER to 21000 - Gabe O'Neill: Like, how can you know, as I said when when you get your card we're not done with you we're going to still try and promote you that if you text cards to 21,000 you see all my clients and people use those as resources so but i'll tell you one one really kind of cool story that.
00:21:19.440 --> 00:21:37.140 Text GODFATHER to 21000 - Gabe O'Neill: That convinced, a person who'd never seen the card before to get one, and this was in a networking group and it's a very interactive networking group it's you know people are connecting all the time, this lady said at the end of that meeting, I wanted to connect with six people.
00:21:38.520 --> 00:21:46.410 Text GODFATHER to 21000 - Gabe O'Neill: and have one on ones with them, she said, I was able to connect with three and have one on ones with them, and that was.
00:21:47.340 --> 00:21:54.660 Text GODFATHER to 21000 - Gabe O'Neill: The three people had digital cards from me, she had that's why i'm buying it because it's just all I had to do is grab the card get on their calendar done.
00:21:55.440 --> 00:22:06.990 Text GODFATHER to 21000 - Gabe O'Neill: So I mean again it's just really I love talking about it just because and it's not you know blow my own Horn it's just kind of I didn't really make this up in the beginning, just kind of something like fell into, as I mentioned.
00:22:07.680 --> 00:22:15.630 Text GODFATHER to 21000 - Gabe O'Neill: But but boy, is it is it fun having being involved with something that's really unique and out of the box and working.
00:22:16.470 --> 00:22:25.020 Steven Frey (SMB Guy): Something that you kind of fell into I know you were on another podcast a few months back called the accidental entrepreneur, and I believe the host is one of your clients as well.
00:22:26.280 --> 00:22:33.480 Steven Frey (SMB Guy): As one of the most fun things ever is falling into something that you're so passionate about and have so much fun with, and I would agree that.
00:22:33.990 --> 00:22:49.470 Steven Frey (SMB Guy): You know, in the world of zoom in the world of podcasts in the world of clubhouse this way is the way to really engage people it's you know that all the other way of doing the digital business card with the send the long URL and the tap the phones it's it just doesn't work in this.
00:22:49.530 --> 00:22:51.870 Steven Frey (SMB Guy): In this type of more virtual environment that we're in.
00:22:52.740 --> 00:22:54.390 Text GODFATHER to 21000 - Gabe O'Neill: Right right absolutely.
00:22:55.020 --> 00:23:02.640 Steven Frey (SMB Guy): So you had said on some of your content out there, he said, without some of this process, you know, the text enablement and capturing the you know the.
00:23:03.240 --> 00:23:15.120 Steven Frey (SMB Guy): cell phone numbers of that person, and you know all the process behind it, without that even if you had a very strong conversation the contact might be lost due to everyday life, or what you call.
00:23:15.390 --> 00:23:17.220 Text GODFATHER to 21000 - Gabe O'Neill: The squirrel factor yep.
00:23:17.670 --> 00:23:23.250 Steven Frey (SMB Guy): I I love that term because i've had colleagues that have used it in the past, so hey don't go squirrel on.
00:23:23.250 --> 00:23:32.070 Steven Frey (SMB Guy): me right right yeah talk to us a little bit about that how how this really combats young people becoming irrelevant and getting lost in the flow of daily life.
00:23:32.100 --> 00:23:43.770 Text GODFATHER to 21000 - Gabe O'Neill: No that's exactly right and you're very good list my stuff that's out there, but um but no but really what happens you if everybody if you're a networker.
00:23:44.310 --> 00:23:48.480 Text GODFATHER to 21000 - Gabe O'Neill: you've been there you've been in a in a really good discussion with somebody.
00:23:48.990 --> 00:24:02.670 Text GODFATHER to 21000 - Gabe O'Neill: on a Thursday night at 730 out at a hotel room or whatever at a hotel conference Center whatever and then you go home and you all man this person is going to buy them and really excited from them and then you.
00:24:03.240 --> 00:24:09.390 Text GODFATHER to 21000 - Gabe O'Neill: You don't hear from them on Friday and you and you've got their card, and you, you fall fall on them, but they go through your own here.
00:24:09.810 --> 00:24:15.300 Text GODFATHER to 21000 - Gabe O'Neill: And all of a sudden you're like what the heck happened to that, but and it's not that they didn't.
00:24:16.110 --> 00:24:26.880 Text GODFATHER to 21000 - Gabe O'Neill: want that they were totally fake they were actually interested in what you're saying, but this they had this world happened to them where where it is totally distracted and.
00:24:27.810 --> 00:24:38.700 Text GODFATHER to 21000 - Gabe O'Neill: If they don't have your I mean what what gets them back is, you have the ability to text them because you have their cell phone number when they got your digital card.
00:24:39.240 --> 00:24:49.170 Text GODFATHER to 21000 - Gabe O'Neill: So, and when you text them, they will read that sometimes you know, like nowadays I don't know about you, if I don't understand if I don't recognize the number i'm not picking up.
00:24:50.550 --> 00:25:03.840 Text GODFATHER to 21000 - Gabe O'Neill: Because most of the time it's spam, so you know that that's one and i've had people say with emails I said you get my email right he'll he'll say, do you know how many unread emails I have 1000.
00:25:05.190 --> 00:25:07.380 Steven Frey (SMB Guy): I got yours, along with half the planet, so I know.
00:25:07.440 --> 00:25:20.190 Text GODFATHER to 21000 - Gabe O'Neill: yeah exactly so email is really an unreliable way of getting stuff out their phone people don't even want to talk on the phone anymore so i'll just text me and and so that's why this works so well.
00:25:20.820 --> 00:25:31.500 Steven Frey (SMB Guy): When you're a people person and you're into sales strategy business development and just networking in general i've actually heard email referred to as the bane of sales.
00:25:31.950 --> 00:25:48.600 Steven Frey (SMB Guy): Like it's it's something that if if that's the attempt and that's it there's a there's hundreds, thousands for some people on a daily basis of of emails that come through so you know talk about getting your your quote unquote regular business card lost in the shuffle.
00:25:48.690 --> 00:25:49.020 Text GODFATHER to 21000 - Gabe O'Neill: Right.
00:25:49.050 --> 00:25:52.170 Steven Frey (SMB Guy): The emails the same exact thing, even though it's a digital footprint.
00:25:52.680 --> 00:25:58.440 Steven Frey (SMB Guy): It gets lost in the shuffle of massive amount of cards and papers and everything in the digital world so.
00:25:58.770 --> 00:26:06.810 Steven Frey (SMB Guy): This way, I agree with you, if I get the text message, not only do you have the you know the analytics and the know how to capture that information behind the scenes, but.
00:26:07.170 --> 00:26:12.420 Steven Frey (SMB Guy): that's something that does become a priority, it goes straight to my pocket it goes straight to my head, it goes straight to my eyeballs.
00:26:12.450 --> 00:26:13.560 Text GODFATHER to 21000 - Gabe O'Neill: So yeah.
00:26:13.890 --> 00:26:16.170 Steven Frey (SMB Guy): it's hard to really get something more on the top of the pile.
00:26:16.350 --> 00:26:24.780 Text GODFATHER to 21000 - Gabe O'Neill: But right, you know you know it's funny about it, people, people say oh I kind of get that email address there just trained to get that how do I can I get the email address from that.
00:26:25.140 --> 00:26:32.430 Text GODFATHER to 21000 - Gabe O'Neill: And I said well you know what your email drip campaign how successful as i've been for you when that's what they're used to they might get a little.
00:26:33.240 --> 00:26:40.740 Text GODFATHER to 21000 - Gabe O'Neill: drip from their email drip campaign, it might it might trickle back some business but I, I will honestly say that i've never.
00:26:41.220 --> 00:26:52.770 Text GODFATHER to 21000 - Gabe O'Neill: had any tool that's generated more business and then, then this digital card, and so, once you get used to that the emails I don't know no thanks i'm not I don't need your email address.
00:26:52.770 --> 00:26:56.640 Text GODFATHER to 21000 - Gabe O'Neill: anymore, you know i'll take your cell phone number anytime over that.
00:26:57.270 --> 00:27:08.010 Steven Frey (SMB Guy): yeah, no, no, I agree, and just you know again being i've said this on on many a show in the past referencing the the idea of telling a good story it's when you just say something.
00:27:08.610 --> 00:27:18.120 Steven Frey (SMB Guy): audibly like like when you said you're having the conversations people don't always remember a lot of that it's there and the end of the day after life starts happening to them, they remember five to 10% of what you told them.
00:27:18.660 --> 00:27:33.090 Steven Frey (SMB Guy): But you have you have the engagement it's if you just give them the word and the 21,000 it's they don't have to remember all that much it's like just do that, and you have something tangible where you guys can remain in contact in a meaningful and effective manner.
00:27:33.540 --> 00:27:47.040 Steven Frey (SMB Guy): Absolutely we're going to take a quick break but we're gonna be right back with the godfather himself sipping on his wine in the garden a bone yell owner of digital accelerant llc the godfather of the digital business card stay with us everyone.
00:27:50.610 --> 00:27:53.220 About metaphors and how it impacts on your life.
00:30:19.980 --> 00:30:27.420 Steven Frey (SMB Guy): Welcome back to always Friday with me Stephen fry your SMB guy we're talking with GABE o'neill owner of digital accelerant llc.
00:30:28.110 --> 00:30:37.500 Steven Frey (SMB Guy): The digital business card godfather and here he is and all of his glory up on my screen here with the digital business card and the godfather esque writing.
00:30:37.920 --> 00:30:47.730 Steven Frey (SMB Guy): But gave this is the madness part of our show this is the artistic observational part of things stories that you've seen out there no subject to taboo if.
00:30:48.180 --> 00:30:54.030 Steven Frey (SMB Guy): client confidentiality becomes an issue don't have to compromise that whatsoever, we can always make up a story around it, but.
00:30:54.300 --> 00:31:01.200 Steven Frey (SMB Guy): I can think of a number of different madness topics around this people who subscribe and never use don't leverage it appropriately but.
00:31:01.620 --> 00:31:06.540 Steven Frey (SMB Guy): there's one thing that you showed me that I have to share with everybody who's watching visually so.
00:31:07.170 --> 00:31:13.800 Steven Frey (SMB Guy): there's a picture here of an old car at a toll booth from the godfather movie you guys might remember that scene, and if you don't.
00:31:14.310 --> 00:31:19.590 Steven Frey (SMB Guy): You should probably watch the godfather today after you're done listening to my show obviously but.
00:31:20.100 --> 00:31:25.800 Steven Frey (SMB Guy): If everyone remembers what happened in this scene, it gave me the video about himself being the godfather.
00:31:26.250 --> 00:31:36.180 Steven Frey (SMB Guy): Of the digital business card and popped up a whole bunch of clients have is that might be able to help said person that had you know some some issues by the toll booth and the godfather movie.
00:31:36.720 --> 00:31:43.530 Steven Frey (SMB Guy): We have someone who could repair crack windshields we have someone who could provide nursing services someone who could provide health insurance, but.
00:31:43.740 --> 00:31:52.350 Steven Frey (SMB Guy): I just thought it was absolutely hilarious and a total great segue into the madness part of the show so gave give us some give us some stories from your travels.
00:31:53.760 --> 00:31:59.670 Text GODFATHER to 21000 - Gabe O'Neill: Oh let's see well I just like the stories again where people are getting.
00:32:00.960 --> 00:32:13.440 Text GODFATHER to 21000 - Gabe O'Neill: are doing really well with it i've got one client who he told me he showed me a picture of he is is is key word is science to 21,000 his name is ronnie and he does.
00:32:14.310 --> 00:32:27.000 Text GODFATHER to 21000 - Gabe O'Neill: He teaches stem workshops he does stem workshops for kids and for parents and and he's got all these workbooks and and not too long after he had the card he sent this picture out of when he.
00:32:28.110 --> 00:32:40.140 Text GODFATHER to 21000 - Gabe O'Neill: he's up to stack up to his nose in books that in boxes of workshop books that had to go out, I mean and a big row of them in his in his living room.
00:32:41.280 --> 00:32:46.530 Text GODFATHER to 21000 - Gabe O'Neill: And and and I said well you know how are you doing so it was great I said how are you doing with the analytics part.
00:32:47.190 --> 00:32:51.030 Text GODFATHER to 21000 - Gabe O'Neill: Where all the you know all the leads are all the cell phone numbers, you said I gotta be honest with you.
00:32:51.540 --> 00:32:59.370 Text GODFATHER to 21000 - Gabe O'Neill: I can't keep up with them and i'm going wait no that's it just doesn't compute with me you got to keep up you've got to deal with all of those but.
00:32:59.940 --> 00:33:07.890 Text GODFATHER to 21000 - Gabe O'Neill: that's a problem, like I don't know if I even want to have that where i've got so many leads that that I don't that i'm just letting some fall to the floor but.
00:33:08.370 --> 00:33:20.100 Text GODFATHER to 21000 - Gabe O'Neill: Anyway, so that that's um yeah that that's ronnie but no, but what I wanted to the one story, I wanted to talk about was you know when when the pandemic hit.
00:33:21.120 --> 00:33:21.720 Text GODFATHER to 21000 - Gabe O'Neill: We were.
00:33:22.770 --> 00:33:33.330 Text GODFATHER to 21000 - Gabe O'Neill: My only way of getting this stuff out I live in the Atlanta metropolitan area and it my only way of getting it out was to network was to go from place to place and I would.
00:33:33.780 --> 00:33:40.860 Text GODFATHER to 21000 - Gabe O'Neill: I would be at a 715 in the morning, being a meeting and I go to a lunch meeting after that, and then I drive down to Atlanta.
00:33:41.580 --> 00:33:51.030 Text GODFATHER to 21000 - Gabe O'Neill: To do it in a happy hour whatever and i'd be home right around 10 o'clock and and that was going fine I was, I had no complaints, but then, all of a sudden.
00:33:51.900 --> 00:33:59.040 Text GODFATHER to 21000 - Gabe O'Neill: It was like on a Thursday, we were told it now everything is shut down as of right now, and I said wait a minute next week, all those.
00:33:59.430 --> 00:34:13.650 Text GODFATHER to 21000 - Gabe O'Neill: No, no, no, no one networking meetings next week for for forever and I oh my gosh what am I gonna do I mean you know and i've been in i've had enough bumps in my life, where I realized that.
00:34:14.700 --> 00:34:33.690 Text GODFATHER to 21000 - Gabe O'Neill: Okay, if i'm going to sit here and lick my wounds and say why me that's not the solution to the problem and, and so the idea is okay how am I going to pivot from this how am I going to get around this, what can I what am I going to fix this and and and and I, at the same time, I saw a.
00:34:35.040 --> 00:34:50.880 Text GODFATHER to 21000 - Gabe O'Neill: It was a quote, that really stuck with me and it was you can't you can't control the direction of the wind, but you can adjust your sails and I was like oh my gosh that is really it that I used that still right and.
00:34:50.970 --> 00:34:52.080 Text GODFATHER to 21000 - Gabe O'Neill: it's um.
00:34:52.800 --> 00:35:02.370 Text GODFATHER to 21000 - Gabe O'Neill: it's because because we're not done with pandemics, or anything else, I mean are things that it's going to hit me over the head knocked me down, I mean they're not finished with me.
00:35:03.210 --> 00:35:06.030 Text GODFATHER to 21000 - Gabe O'Neill: and entrepreneurial gods are still getting ready to it was.
00:35:06.240 --> 00:35:19.770 Text GODFATHER to 21000 - Gabe O'Neill: with another hammer at some point, but the idea is that you just have to be able to do it to adjust, and so we found some online networking events, and this was like very early on in the pandemic.
00:35:20.910 --> 00:35:21.390 Text GODFATHER to 21000 - Gabe O'Neill: and
00:35:22.410 --> 00:35:32.640 Text GODFATHER to 21000 - Gabe O'Neill: So I started joining those and then all of a sudden know, I have a sale in Rhode island, who I have a sale in New Jersey and and that really unleash the hounds because.
00:35:33.750 --> 00:35:43.020 Text GODFATHER to 21000 - Gabe O'Neill: You know now i'm just doing a ton of networking I don't even I don't I haven't even gone back their their networking events that I used to go to her open I don't go to them.
00:35:43.380 --> 00:35:53.490 Text GODFATHER to 21000 - Gabe O'Neill: I mean that these are a lot more efficient lot more powerful, so I just you know if there's anybody the one message I want to get have people understand from that is that.
00:35:54.060 --> 00:36:11.010 Text GODFATHER to 21000 - Gabe O'Neill: You are you in the why me thumbs thing does not work because it's why everybody every it happens to everybody right so and, at the same time, you know being good at dealing with those things makes you a good entrepreneur period.
00:36:11.370 --> 00:36:25.620 Text GODFATHER to 21000 - Gabe O'Neill: And, and if you're not good at that, then, then you need to get good at that, but because guess what you're going to get the hammer is going to thumb again and again and again it doesn't it doesn't have any for some reason it doesn't seem to stop.
00:36:27.330 --> 00:36:37.110 Steven Frey (SMB Guy): Building up resilience is definitely key, especially in any and all things related to the SMB world but it definitely warrants mentioning that that's how I met you was that a virtual networking.
00:36:37.110 --> 00:36:43.860 Steven Frey (SMB Guy): group a networking group that's how I met that's how I met Tommy D actually I met him in person, years ago, but still.
00:36:43.860 --> 00:36:45.030 Steven Frey (SMB Guy): Part of a networking group.
00:36:45.660 --> 00:36:50.040 Steven Frey (SMB Guy): But Sam leibowitz the executive producer talk radio dot nyc that's how I met it.
00:36:50.250 --> 00:36:58.590 Steven Frey (SMB Guy): yeah so that stuff definitely does work what I what I like a lot about what you're doing is you know whether we're in pandemic living.
00:36:59.070 --> 00:37:08.160 Steven Frey (SMB Guy): Over first getting back to in person networking meetings which I went to one this morning and mentioned, I was going to be interviewing you, and there was immediate interest in what we were going to be talking about.
00:37:08.790 --> 00:37:14.250 Steven Frey (SMB Guy): it's kind of the best of both worlds, and to that end here's this was a picture that you had on your website.
00:37:14.610 --> 00:37:17.310 Steven Frey (SMB Guy): You saying that the card is ideal for trade shows.
00:37:17.580 --> 00:37:22.380 Steven Frey (SMB Guy): And I love this because i'm somebody who's done a lot of national account work over the last decade.
00:37:22.740 --> 00:37:41.190 Steven Frey (SMB Guy): And running around the country running booths attending events, think of the mountain of business cards that attendees and exhibitors have after these events and think of what a differentiator it is, if you say hey you know what text godfather or text SMB guy or text Tommy do 21,000.
00:37:41.790 --> 00:37:43.950 Steven Frey (SMB Guy): Right well what else is doing that you got to.
00:37:43.950 --> 00:37:45.000 Steven Frey (SMB Guy): differentiate yourself.
00:37:45.060 --> 00:37:56.820 Text GODFATHER to 21000 - Gabe O'Neill: Right right absolutely So when I do a trade show i'll do a contest like whoever you know you to when you have to you have to text it and it whatever go show or whatever we're giving away.
00:37:57.840 --> 00:38:06.330 Text GODFATHER to 21000 - Gabe O'Neill: And and and you get instead of those business cards that that why don't know what you're going to do with them you're going to get all the cell phone numbers.
00:38:06.690 --> 00:38:13.650 Text GODFATHER to 21000 - Gabe O'Neill: That go right into your CRM automatically and and so and every single one of those people.
00:38:14.160 --> 00:38:26.010 Text GODFATHER to 21000 - Gabe O'Neill: Has your digital business card on their phone that they can save the information right to their phone contacts so that's a card, you know when you go to a trade show what do you do you take their business card and you throw it in the bag.
00:38:27.780 --> 00:38:41.640 Text GODFATHER to 21000 - Gabe O'Neill: bag and so at the bottom of the bag or is like 40 cards to go, then you know I let my wife pick through all the trotsky's there's that's what she wants to do, she likes the lip balm, and all this other stuff the rest of it done literally gone.
00:38:42.750 --> 00:38:49.290 Text GODFATHER to 21000 - Gabe O'Neill: yeah so that's why I mean it, especially if you're a speaker at a trade show imagine being able to close it by saying well.
00:38:49.620 --> 00:38:56.640 Text GODFATHER to 21000 - Gabe O'Neill: You know text, whatever it is to 21,000 to get my information, and then you have like 100 200 people text you at all at once and that's.
00:38:57.090 --> 00:39:04.110 Text GODFATHER to 21000 - Gabe O'Neill: Those are all those are all people that opted into you that are in and that's the difference, you know, sometimes when you're trading cards it's just that's the.
00:39:04.470 --> 00:39:10.740 Text GODFATHER to 21000 - Gabe O'Neill: that's how you close with somebody and you're trading a card with a guy who doesn't really care about you and you and you have them.
00:39:11.070 --> 00:39:19.110 Text GODFATHER to 21000 - Gabe O'Neill: But when they text your keyword they have some interest in what you're doing so, those are the warm leads that you should follow up with so that's Another thing I really liked about.
00:39:19.500 --> 00:39:30.720 Steven Frey (SMB Guy): mean even just the idea of dumping, the business card in as a raffle ticket for things like the ECHO show or whatever you're given away at these these trade shows it's same kind of thing it's a big stack of business cards that.
00:39:31.470 --> 00:39:36.930 Steven Frey (SMB Guy): It goes into a pile maybe they all make it there, maybe they don't know who, who was this again what did they say it's like.
00:39:36.930 --> 00:39:37.260 Text GODFATHER to 21000 - Gabe O'Neill: That.
00:39:37.380 --> 00:39:49.230 Steven Frey (SMB Guy): it's just it's so much more engaging and so and so differentiated it's the whole idea passing regular business cards has been around for decades and like I said before, I don't know if you felt this today, but.
00:39:49.710 --> 00:40:01.620 Steven Frey (SMB Guy): Before the pandemic live and you started this right around you got got got really going with September 2019 I felt the idea of this of the physical business card dying a couple of years before that mm hmm.
00:40:01.800 --> 00:40:09.720 Text GODFATHER to 21000 - Gabe O'Neill: yep definitely because I mean I would I would what I would do is I would go to a networking event get a bunch of them.
00:40:10.260 --> 00:40:15.300 Text GODFATHER to 21000 - Gabe O'Neill: And you know people, they say, are you good at follow up boom and some people are good at it, some people aren't.
00:40:16.140 --> 00:40:21.570 Text GODFATHER to 21000 - Gabe O'Neill: But i'm not gonna follow up with every single person i'm going to follow it with 40 cards and maybe maybe that's wrong or whatever.
00:40:21.810 --> 00:40:30.540 Text GODFATHER to 21000 - Gabe O'Neill: But what I would do is I would pick out two or three cards that I had a really good conversation with stick them in a different part of my pocket, and then, when I got home, I was.
00:40:31.410 --> 00:40:39.570 Text GODFATHER to 21000 - Gabe O'Neill: Invariably, I would couldn't remember which pocket they were in I couldn't find them but I finally finally put them there the rest of them go on the.
00:40:39.900 --> 00:40:48.360 Text GODFATHER to 21000 - Gabe O'Neill: pile until the pilot gets too big, then it goes in the trash and and and so, and it was funny because when I was in Atlanta, this is before the before the pandemic.
00:40:49.620 --> 00:41:00.450 Text GODFATHER to 21000 - Gabe O'Neill: You know the other thing i'd asked a gentleman who just got my card, and he downloaded it and he put my information right in his phone contacts and so after that I asked him a question I said.
00:41:00.960 --> 00:41:08.430 Text GODFATHER to 21000 - Gabe O'Neill: So how many people are in this room, and he said I don't know 150 I said how many of them will you remember when you go home tonight.
00:41:09.180 --> 00:41:12.150 Text GODFATHER to 21000 - Gabe O'Neill: And he smiled at me he said well you're one of them and it's true.
00:41:12.600 --> 00:41:17.790 Text GODFATHER to 21000 - Gabe O'Neill: i've had people remember me from six months before just because I had the digital card so then and that's.
00:41:18.060 --> 00:41:30.900 Text GODFATHER to 21000 - Gabe O'Neill: And that's what we're all striving to do we're striving to stick our neck up a little higher than the next person to be different to stand out to be memorable to be out of the box, I mean that this has all that in spades yep.
00:41:31.020 --> 00:41:36.060 Steven Frey (SMB Guy): And you've mentioned this acronym alphabet soup a few times CRM customer relationship.
00:41:36.060 --> 00:41:37.500 Steven Frey (SMB Guy): Management client relationship.
00:41:37.560 --> 00:41:44.340 Steven Frey (SMB Guy): Contact whatever you want to call it, so you know there's multiple engines out there, that really help with customer relationship management.
00:41:44.610 --> 00:41:56.820 Steven Frey (SMB Guy): So the way that you set up the tool like so do you have your your own kind of quasi CRM system or do people have to plug this into salesforce or Microsoft dynamics, etc.
00:41:56.910 --> 00:42:09.450 Text GODFATHER to 21000 - Gabe O'Neill: Well, the big part of it is that you're going to export all the data as well, but somebody was asking well, I was using this thing, but that data is not mine I can't get at it blah blah blah, no, you have you can you can do 500.
00:42:10.290 --> 00:42:15.120 Text GODFATHER to 21000 - Gabe O'Neill: tasks and spit them all out to your own file and and go wherever you want with them.
00:42:15.630 --> 00:42:26.190 Text GODFATHER to 21000 - Gabe O'Neill: So, but you can export them into your import them into your own CRM, but if you don't if you don't have a CRM yeah we do provide one for you and it's it's it's it's it's enough.
00:42:27.090 --> 00:42:31.680 Text GODFATHER to 21000 - Gabe O'Neill: You know, it allows you to write notes on on people that you have it allows you to.
00:42:32.280 --> 00:42:39.240 Text GODFATHER to 21000 - Gabe O'Neill: schedule reminders like a lot of people sometimes people say yeah I need a digital card, but I gotta close this deal call me in two weeks.
00:42:39.540 --> 00:42:46.890 Text GODFATHER to 21000 - Gabe O'Neill: i'll just flag that, for you know, two weeks from now pop that pops up and I contact them, so you know just simple stuff like that, but it's but again.
00:42:47.280 --> 00:42:53.580 Text GODFATHER to 21000 - Gabe O'Neill: So this is designed to help you from the time that you meet somebody to the time that you close and convert them to a client.
00:42:54.390 --> 00:42:59.400 Text GODFATHER to 21000 - Gabe O'Neill: it's not just the electronic card it's got so much more under the covers it's got.
00:43:00.180 --> 00:43:09.990 Text GODFATHER to 21000 - Gabe O'Neill: You know there's even a badge that that you get to wear when you're in person to that will that will you know I did this kind of as an afterthought.
00:43:10.500 --> 00:43:20.130 Text GODFATHER to 21000 - Gabe O'Neill: And my wife my wife said oh don't forget to tell him about that badge and I said what nobody's going to wear this I mean i'm i'm the only nerd that's going to walk around where they are not true.
00:43:20.340 --> 00:43:27.180 Text GODFATHER to 21000 - Gabe O'Neill: Not true people love this people absolutely love it because the first thing people can do, or is it okay what's that around your neck.
00:43:27.480 --> 00:43:33.390 Text GODFATHER to 21000 - Gabe O'Neill: And you have that conversation, and they texted you get their cell phone number and yada yada so it's um.
00:43:33.840 --> 00:43:39.210 Text GODFATHER to 21000 - Gabe O'Neill: yeah it's there's just so many different things about it and the cool part of it is, is that.
00:43:39.690 --> 00:43:48.000 Text GODFATHER to 21000 - Gabe O'Neill: i've got a lot of marketing background thanks to my you know nonprofits that we built and i've got a lot of technical background because i've been building software for so long.
00:43:48.450 --> 00:44:00.060 Text GODFATHER to 21000 - Gabe O'Neill: So if I want, if I if my marketing parts that says hey we need this my technical thing my technical side just goes, and does it and, and you know and the part I like about it, I have to ask anybody.
00:44:00.510 --> 00:44:02.790 Steven Frey (SMB Guy): For perfect blend of science and are you know how much.
00:44:02.790 --> 00:44:11.220 Steven Frey (SMB Guy): I love that we're gonna take a quick break we're gonna be right back with the godfather of the digital business card GABE o'neill owner of digital accelerant llc stay with us.
00:46:44.250 --> 00:46:53.880 Steven Frey (SMB Guy): Welcome back to always Friday with me Stephen fry your SMB guy we're talking with the godfather of the digital business card GABE o'neill owner of digital accelerant llc.
00:46:54.510 --> 00:46:59.790 Steven Frey (SMB Guy): coming up next on talk radio dot nyc you guys have Jeremiah fox on the entrepreneurial web so.
00:47:00.120 --> 00:47:09.360 Steven Frey (SMB Guy): You know, anyone out there who isn't the SMB discussion wants to be an entrepreneur is an entrepreneur bound to get some pearls of wisdom from Jeremiah and his special guests, but.
00:47:09.750 --> 00:47:17.730 Steven Frey (SMB Guy): Bringing things home with the godfather himself yeah we're going to get into the the messaging piece, you know what weekend insight can folks take home.
00:47:18.000 --> 00:47:22.110 Steven Frey (SMB Guy): To make a Monday impact and the biggest thing that just keeps resonating with me is.
00:47:22.500 --> 00:47:37.050 Steven Frey (SMB Guy): You got to differentiate yourself, especially nowadays stay relevant don't get tossed in the trash like piles of business cards i'm a pack rat so my wife's yelling at me that I have to throw out my business cards, but gave give us give us some words of wisdom to send us onto the weekend.
00:47:37.860 --> 00:47:41.730 Text GODFATHER to 21000 - Gabe O'Neill: But I think it's just that I mean it's about being memorable.
00:47:42.780 --> 00:47:45.450 Text GODFATHER to 21000 - Gabe O'Neill: You want when you go to a networking event.
00:47:46.560 --> 00:47:53.790 Text GODFATHER to 21000 - Gabe O'Neill: And you're trying to get business you want you want people to remember you want people to remember you so that they can refer you to other people.
00:47:54.540 --> 00:48:06.330 Text GODFATHER to 21000 - Gabe O'Neill: And they're not going to do that with a business card, but if they know gave to 21,000 SMB got a 21,000 Tommy D to 21,000 that's how you refer those people are extremely powerful.
00:48:06.990 --> 00:48:14.340 Steven Frey (SMB Guy): yeah I agree it's everybody's got a business card everybody likes and half the time when i'm looking for the one that I want it can't find it anyway it's.
00:48:15.120 --> 00:48:19.140 Steven Frey (SMB Guy): Just like you said, I think the ones I think i'm gonna need the most I put it in a separate pocket i've.
00:48:19.230 --> 00:48:31.680 Steven Frey (SMB Guy): i've hidden them from myself or not, so I mean this is something where it's in a short time the concept has come a long way, and you know I think we in a lot of ways we have folks like you to thank for that, where.
00:48:32.190 --> 00:48:43.440 Steven Frey (SMB Guy): it's not just about the technology and the product it's about someone who is that perfect blend of science and art good people someone who is very technically minded but also has that marketing background kind of like you said.
00:48:44.070 --> 00:48:54.930 Steven Frey (SMB Guy): Where everything's rooted in a good kick ass process it's it's not just about hey let's let's exchange contact information and we're done with each other, like this is a way to keep things relevant to keep it in your.
00:48:55.380 --> 00:49:00.930 Steven Frey (SMB Guy): Your your customer relationship management system to keep it on the radar for further contact and connection.
00:49:03.510 --> 00:49:04.110 Text GODFATHER to 21000 - Gabe O'Neill: Absolutely.
00:49:05.220 --> 00:49:13.680 Steven Frey (SMB Guy): I love it it's it's something that again going back now it's doing things in person it's it's relevant beyond belief it's a differentiator.
00:49:14.040 --> 00:49:24.240 Steven Frey (SMB Guy): And in the virtual world still still a differentiator it's it goes goes a lot further than just copying and pasting a whole bunch of contact information like I always do it flood the whole chat pod.
00:49:24.630 --> 00:49:32.070 Steven Frey (SMB Guy): But you know just throwing it in there, so everybody has every which way possible to get in touch with you so much easier, just to X SMB guide at 21,000 so.
00:49:32.610 --> 00:49:41.400 Steven Frey (SMB Guy): Starting in a couple of days, I suppose, early next week, we should be able to do that, for all of you find people in the meantime, if you guys have anything you want to reach out to me about I did activate.
00:49:41.850 --> 00:49:46.920 Steven Frey (SMB Guy): SMB guy at always friday.com so you guys can always reach out to me especially.
00:49:47.400 --> 00:49:57.300 Steven Frey (SMB Guy): If, for any reason you guys can't get contact information from game he's got plenty of ways of getting it, you can text gave you can text godfather to 21,000 godfather of being more fun, obviously, but.
00:49:57.750 --> 00:50:01.170 Steven Frey (SMB Guy): gave this is this is awesome I love where you're going I love what you're doing.
00:50:01.500 --> 00:50:10.740 Steven Frey (SMB Guy): Before we let you go for the day we're going to revisit my questions, what is your who is your favorite movie or TV show character what's your favorite movie or TV show.
00:50:11.160 --> 00:50:14.910 Steven Frey (SMB Guy): And what is your favorite musical instrument and who's the artists you'd like to hear play it.
00:50:15.660 --> 00:50:21.870 Steven Frey (SMB Guy): I figured we beat the godfather to death plenty you know, during this talk that we had here today, not that it's not a phenomenal character.
00:50:22.500 --> 00:50:29.970 Steven Frey (SMB Guy): But when when I talked to you about this, the first thing that came to your mind for a favorite movie character actually was rocky balboa.
00:50:30.480 --> 00:50:41.820 Steven Frey (SMB Guy): So you guys know the story, a small time Boxer gets a supremely rare chance to fight a heavyweight champion and about where which he strives to go the distance for his self respect and it's kind of like you said gave.
00:50:42.420 --> 00:50:49.770 Steven Frey (SMB Guy): The hits are going to keep on coming so you might as well be prepared for it as a iron Mike Tyson and our friend Michael goldberg.
00:50:49.770 --> 00:50:55.260 Steven Frey (SMB Guy): likes to say everybody's got a plan until they get punched in the face so yeah very, very, very impactful.
00:50:56.490 --> 00:50:57.720 Text GODFATHER to 21000 - Gabe O'Neill: yeah that's rocky.
00:51:00.360 --> 00:51:00.750 Text GODFATHER to 21000 - Gabe O'Neill: honey.
00:51:01.530 --> 00:51:07.560 Steven Frey (SMB Guy): So your favorite movies, you gave me a couple of them said you're more of a movie guy than a TV guy.
00:51:07.920 --> 00:51:14.610 Steven Frey (SMB Guy): The wizard of Oz which are like you said first that's that's that's that's a weird one no it's not one of my favorite movies also.
00:51:14.910 --> 00:51:23.940 Steven Frey (SMB Guy): And in fact thinking of you as the great Oz behind the curtain as it relates to digital card and connection I don't think that's a bad analogy either it's not just about the godfather.
00:51:24.990 --> 00:51:42.330 Text GODFATHER to 21000 - Gabe O'Neill: it's just funny I didn't see that until I was in my 30s for the first time, but I just found like the music and everything is it's just very it's timeless absolutely timeless and it works it works, every time you watch it doesn't matter who you are.
00:51:42.930 --> 00:51:51.450 Steven Frey (SMB Guy): And I do like to join my guests and these little pictures, I put together so there's me as the tin man I didn't mean to insult you in any way by making you as the scarecrow I.
00:51:51.630 --> 00:51:52.800 Steven Frey (SMB Guy): I would definitely say you have.
00:51:53.220 --> 00:51:53.850 Text GODFATHER to 21000 - Gabe O'Neill: i'm honored.
00:51:54.690 --> 00:51:56.070 Text GODFATHER to 21000 - Gabe O'Neill: To be any one of those people.
00:51:57.180 --> 00:52:03.750 Steven Frey (SMB Guy): You have a wonderful magnificent brain but uh I figured that this was still cooler than being the munchkins but I had to do that too.
00:52:04.290 --> 00:52:04.890 Text GODFATHER to 21000 - Gabe O'Neill: it's true.
00:52:05.850 --> 00:52:12.060 Steven Frey (SMB Guy): Another movie you gave me, which I think this might be the first time I had this actually might have had one other time before, but I love this one to.
00:52:12.870 --> 00:52:23.520 Steven Frey (SMB Guy): Avatar paraplegic marine dispatched to the moon Pandora unique mission becomes torn between following his orders and protecting the world that he feels his home, so you look good and cgi.
00:52:24.750 --> 00:52:26.220 Text GODFATHER to 21000 - Gabe O'Neill: The maybe.
00:52:27.690 --> 00:52:30.150 Text GODFATHER to 21000 - Gabe O'Neill: it's debatable, I wonder what my wife would think about that.
00:52:30.600 --> 00:52:38.130 Steven Frey (SMB Guy): I know I know you're anxiously awaiting the release of the new one, as many people are but there I had you as a captain general badass whatever his name was.
00:52:38.940 --> 00:52:49.470 Steven Frey (SMB Guy): Talking about the rest of the squad getting everyone prepared to go to battle and that's really what you do is you get people prepared to go to battle to make the connections in the most effective way possible, in a way that can engage the.
00:52:49.470 --> 00:52:57.900 Steven Frey (SMB Guy): audience so love it once again what you're doing so, this was this was a good one for me actually I couldn't help it, I had to sneak one more godfather picture back in.
00:52:59.820 --> 00:53:10.770 Steven Frey (SMB Guy): But ah, last but not least, not in any way, one of my favorites as well favorite instrument and artists who you'd like to hear play it is the electric guitar from none other.
00:53:11.250 --> 00:53:24.330 Steven Frey (SMB Guy): than David Gilmore member of the rock band pink floyd joined as a guitarist and co lead vocalist and 68 shortly before the departure of the founding members syd Barrett by the early 1980s, not only was I born.
00:53:24.870 --> 00:53:35.070 Steven Frey (SMB Guy): But they had become one of the highest selling and most acclaimed action musical history by 2012 they sold more than 250 million records worldwide, including 75 million in the United States.
00:53:35.310 --> 00:53:42.060 Steven Frey (SMB Guy): there's me on stage with you i'm Nick mason and you're David you're more which might be more appropriate for you to be indyk basing because I heard you play the.
00:53:42.060 --> 00:53:57.780 Text GODFATHER to 21000 - Gabe O'Neill: drums yeah uh huh yeah it's not a good luck boy I mean it's funny but the one thing i'll say about him is not most electric guitar people think they can sing and they can't like Eric clapton's a good example i'm.
00:53:58.590 --> 00:53:59.010 Text GODFATHER to 21000 - Gabe O'Neill: going to get.
00:53:59.370 --> 00:54:13.170 Text GODFATHER to 21000 - Gabe O'Neill: All kinds of yelling for about Eric clapton fans he's the best guitarist i've ever seen, but he's his his voice is OK, but David gilmore's voices he's got unbelievable voice and an incredible guitar player, I mean, he says whole package.
00:54:13.710 --> 00:54:21.300 Steven Frey (SMB Guy): I was excited when you when you told me that comfortably numb from the pulse that was was one of your favorite tunes.
00:54:21.780 --> 00:54:24.720 Steven Frey (SMB Guy): I had just gotten out of my car from listening to the exact same.
00:54:24.750 --> 00:54:33.000 Steven Frey (SMB Guy): thing so definitely hit the right nerves with me you guys know where to find Mr GABE o'neill you could text godfather or game.
00:54:33.270 --> 00:54:45.960 Steven Frey (SMB Guy): To 21,000 you guys want to see examples of the cards that he does, you can text cards to 21,000 you can see some of them on your own game love what you're doing thanks so much for being on the show looking forward to get in my car it up and running with you.
00:54:46.170 --> 00:54:48.270 Text GODFATHER to 21000 - Gabe O'Neill: thanks for having me Stephen I really appreciate it.
00:54:48.930 --> 00:54:56.640 Steven Frey (SMB Guy): Absolutely my man coming up next week we're going to be talking about fair factual and unbiased news I know that sounds like something that's impossible.
00:54:56.940 --> 00:55:05.700 Steven Frey (SMB Guy): But we're going to be talking with my friend seth feldman he's head of content as straight our own news new brand new news network out of omaha nebraska.
00:55:05.970 --> 00:55:11.880 Steven Frey (SMB Guy): So straight arrow news committed to covering every side of every story going above and beyond the day's headlines.
00:55:12.210 --> 00:55:21.780 Steven Frey (SMB Guy): Offering context and perspective, you guys know how much I like that to make the news make sense, we respect differences and beliefs and opinions celebrating the American values that you know.
00:55:22.170 --> 00:55:27.300 Steven Frey (SMB Guy): strive to deliver the news with nuance and empathy so really looking forward to talking with seth.
00:55:27.540 --> 00:55:42.750 Steven Frey (SMB Guy): that's going to be next week Friday 11am Eastern time right here on always Friday following Tommy D on philanthropy and focus, we hope that you guys gain some weekend insights and make a Monday impact have a great weekend and we will see you next week bye bye everybody.