Terri Maxwell is President and CEO of Share on Purpose, a business cultivator that launches game-changing brands and then mentors emerging leaders to run them.
The Share On Purpose brands include: Shift/Co, Public Benefit Corporation is the leading business growth platform for Conscious Entrepreneurs who want to make the world better AND build a thriving enterprise. Promote On Purpose, a multi-million dollar ROI delivery firm that introduced a revolutionary Performance Guarantee. IGNITE On Purpose, a small business growth company that offers a pay-for performance program and ONLY earns a profit when its clients are earning revenue. Succeed on Purpose, a powerful online training platform that helps professionals reinvent their career toward purposeful work, and also remove the barriers to financial success. Talent On Purpose, which transform companies into great places to work.
In a career that spans more than 25 years, Terri has launched, owned, sold, re-branded or turned-around more than 40 brands, and now serves as a well-known consultant to entrepreneurs seeking to create purposeful businesses. In Terri's spare time, writing is a passion. She is the author of Succeed on Purpose: Everything Happens for a Reason, and the co-author of The New World of Work: From the Cube to the Cloud.
Terri's work has been featured in the New York Times, Success Magazine, and on FOX and CBS. She was named Small Business Mentor of the Year by NAWBO (National Association of Women Business Owners), which highlights how her strengths (business growth) have been married with a passion for serving others.
Tune in for this enlightening conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Sam starts the show with a section of his book, “Everyday Awakening.” Today’s section is called, “Loneliness is about separation from ourselves.” In the past Sam was the kind of man who preferred to surround himself with people but after doing the inner work to understand the things that made him uncomfortable with himself that has changed. Sam introduces his guest Terri Maxwell, President and CEO of Share on Purpose, a business cultivator that launches game-changing brands. Terri has always wanted to make a difference in this world. Using her business acumen, Terri helps entrepreneurs that she believes are making the world better.
Conscious businesses and entrepreneurs approach business very differently. They want to make money but most importantly they want to make a difference in the world. Terri talks about how her and her clients view “effectiveness” and “efficiency” in a way that is different from the average entrepreneur. You can make just as much money but at a different pace and with your impact on the global community and employees in mind. Many traditional businesses will cut corners in order to maintain a profit by practicing unethical labor practices and harming the environment. Terri and Sam note that conscious businesses outperform traditional businesses.
Terri believes that the key to leading from within is to approach with a strong presence. You can’t convince an entrepreneur to do something different until you expand their awareness that there is another way. She also presents many thoughtful questions and lets the universe do its thing. Terri encourages her clients to answer two important questions. Who do we serve and what do they need from us right now?
The benefit of working with other conscious entrepreneurs is that together they can learn to create a sustainable business through collaborative learning. Terri believes that it is not necessary to be a B Corp business, but she is a fan of their gruelling certification process. A business has to pass the test and it gives you a level of assurance that a conscious company has been certified and checked out. Terri shares some tips on marketing your business. To get in contact with Terri and learn about her services, visit www.shiftco.global.
00:00:27.870 --> 00:00:37.860 Sam Liebowitz, The Conscious Consultant: Good afternoon, my conscious co creators, welcome to another edition of the conscious consultant our awakening humanity.
00:00:38.100 --> 00:00:50.700 Sam Liebowitz, The Conscious Consultant: I am very, very pleased that you are all here with me today we've got a wonderful show in store for you today I got an excellent guest i've been looking forward to bringing her on to the show for a while.
00:00:51.720 --> 00:01:06.330 Sam Liebowitz, The Conscious Consultant: And we're going to be talking all about conscious business today, which you know is very near and dear to my heart, but first of course let's get started with our little section from my book, every day awakening.
00:01:07.410 --> 00:01:22.950 Sam Liebowitz, The Conscious Consultant: As for those of you who haven't joined us for a while, you know I used to do our quotes of the day in the beginning, from Abraham and from the universe, but now i'm doing a little section of my book, so today section is entitled loneliness is about separation from ourselves.
00:01:24.000 --> 00:01:32.610 Sam Liebowitz, The Conscious Consultant: Being alone does not mean we are lonely being lonely does not mean we are alone loneliness is about separation.
00:01:33.030 --> 00:01:48.660 Sam Liebowitz, The Conscious Consultant: Not separation from others, but from ourselves when we are connected to our true authentic nature, we never feel lonely that's because, at the very heart and core of who and what we are, we are connected.
00:01:49.770 --> 00:02:05.520 Sam Liebowitz, The Conscious Consultant: We are a connected eternal spirit to cultivate the connection to our soul being alone serves us it is much easier for us to connect to ourselves if there is, if there are no external distractions.
00:02:06.450 --> 00:02:16.320 Sam Liebowitz, The Conscious Consultant: When we look deep inside, we may find some scary things yet, ultimately, if we go deep enough, we connect to our true divine nature.
00:02:17.040 --> 00:02:30.360 Sam Liebowitz, The Conscious Consultant: We can also find our divine nature by seeing it in others and connecting to them, yet more often than not, we use connecting to others as an excuse not to look inside.
00:02:31.440 --> 00:02:32.340 Sam Liebowitz, The Conscious Consultant: Why is that.
00:02:33.510 --> 00:02:43.230 Sam Liebowitz, The Conscious Consultant: Perhaps it is because we consciously don't know what will find there perhaps it is because we fear all those things we have been suppressing will.
00:02:43.860 --> 00:03:08.370 Sam Liebowitz, The Conscious Consultant: will rise up Perhaps it is because we just don't feel worthy yet if we sit still even five minutes and close our eyes and feel what is inside of us a whole new world opens up, it is a world that is rich and full of texture and feeling a world full of connection and support.
00:03:09.390 --> 00:03:15.870 Sam Liebowitz, The Conscious Consultant: Our loneliness comes from Disconnecting from this richer rich inner world.
00:03:17.250 --> 00:03:27.990 Sam Liebowitz, The Conscious Consultant: When was the last time you took time to connect with yourself how about sitting with yourself on a regular basis, are you ready for that connection.
00:03:29.400 --> 00:03:35.970 Sam Liebowitz, The Conscious Consultant: So it's it's quite interesting that I wrote this long before the pandemic happen, I wrote this.
00:03:36.780 --> 00:03:50.940 Sam Liebowitz, The Conscious Consultant: back when I was in a teaching and and the teacher talked about you know loneliness is not really about being disconnected to others, but about being disconnected with ourselves and he's very good at.
00:03:51.540 --> 00:03:57.660 Sam Liebowitz, The Conscious Consultant: You know, reflecting about how our feelings that we tend to make it external really all internal.
00:03:58.980 --> 00:04:01.170 Sam Liebowitz, The Conscious Consultant: And so it just really struck me.
00:04:02.460 --> 00:04:18.720 Sam Liebowitz, The Conscious Consultant: Because over the years, I used to be that kind of person who I always wanted to be with somebody else I didn't really like being alone, you know I liked being with other people i'm a big believer in Community i'm a big believer of working with people.
00:04:20.220 --> 00:04:41.130 Sam Liebowitz, The Conscious Consultant: And, but what's happened over the years is as i've done the deeper inner work as have found those uncomfortable places within myself and recognize them and shine a light on them to see like what is it that that made me feel uncomfortable with myself.
00:04:42.180 --> 00:04:49.110 Sam Liebowitz, The Conscious Consultant: And i've learned to accept those things and to even appreciate them because they make me who I am today.
00:04:50.310 --> 00:05:01.350 Sam Liebowitz, The Conscious Consultant: I actually now have become very comfortable being by myself, no does this mean, I want to be by myself, all the time, no Of course not, I love people I I this this whole idea of you know.
00:05:02.730 --> 00:05:15.180 Sam Liebowitz, The Conscious Consultant: Social distancing and being apart, and you know they're not going getting together in groups is a complete anthem it to me i'm just all about working with people bringing people together being in community.
00:05:16.710 --> 00:05:22.770 Sam Liebowitz, The Conscious Consultant: Yet i'm okay being by myself i'm okay if there's no one around.
00:05:24.240 --> 00:05:27.630 Sam Liebowitz, The Conscious Consultant: All right, being with myself i'm okay being.
00:05:28.770 --> 00:05:37.200 Sam Liebowitz, The Conscious Consultant: Without the distraction being without something to take me out of the presence of what's going on what am I feeling right here, right now, at this time.
00:05:39.090 --> 00:05:43.830 Sam Liebowitz, The Conscious Consultant: didn't happen overnight did not happen without a lot of work.
00:05:45.180 --> 00:05:56.700 Sam Liebowitz, The Conscious Consultant: But it it the rewards of it are very rich, so that i'm comfortable being with myself enough that then when I come to be with other people.
00:05:57.300 --> 00:06:05.280 Sam Liebowitz, The Conscious Consultant: i'm much more at ease and much more at peace, a much more able to be present with those around me.
00:06:05.910 --> 00:06:12.540 Sam Liebowitz, The Conscious Consultant: And what I found so interesting about it, like looking back on this section of the book today given everything that's happened.
00:06:13.470 --> 00:06:19.320 Sam Liebowitz, The Conscious Consultant: Is I remember last summer, almost a year ago now, and I talked to a friend of mine, I hadn't spoken to for a while and she's a.
00:06:19.800 --> 00:06:30.630 Sam Liebowitz, The Conscious Consultant: meditator she just tm transcendental meditation and we were talking about you know at the time, you know the black lives matter movement or the protests there's a lot of crazy stuff going on.
00:06:32.040 --> 00:06:41.070 Sam Liebowitz, The Conscious Consultant: And, and we were talking with each other about what a gift, it is to kind of like not have to go out and not going anywhere and just kind of being able to sit and meditate.
00:06:41.820 --> 00:06:51.660 Sam Liebowitz, The Conscious Consultant: And she said, you know, Sam for people like you and me if we can't go outside, we can go inside, but there are a lot of people out there who don't know how to do that.
00:06:52.830 --> 00:07:04.410 Sam Liebowitz, The Conscious Consultant: And and that's what this is like one of those sections of the book, which is why I published the book back in November that I felt was important to get it out was to support people in this understanding that hey.
00:07:06.390 --> 00:07:15.330 Sam Liebowitz, The Conscious Consultant: Just because we can't go out doesn't mean there's not a deep vast rich world inside of us that we can explore and that.
00:07:16.620 --> 00:07:25.860 Sam Liebowitz, The Conscious Consultant: Just because we we not necessarily going out to concerts and shows and assuming that's all going to be changing but just because we can't do things.
00:07:26.160 --> 00:07:37.620 Sam Liebowitz, The Conscious Consultant: That we we've used to do and always like to do doesn't mean that we're cut off from all possibilities and that by being really present with ourselves by really.
00:07:38.490 --> 00:07:49.770 Sam Liebowitz, The Conscious Consultant: paying attention to what are we feeling in the moment to what's bubbling up inside of us so that it's a rich opportunity to know ourselves better to to.
00:07:50.280 --> 00:08:06.030 Sam Liebowitz, The Conscious Consultant: shine a light on things that we haven't been willing to shine a light on to work things out that we haven't worked out before that that that just makes life all that much richer and deeper and more beautiful when we come out of it so.
00:08:07.080 --> 00:08:17.340 Sam Liebowitz, The Conscious Consultant: I hope you you like this quote it's actually kind of apropos for for my guest today because my guest is somebody who is very, very good.
00:08:17.730 --> 00:08:25.800 Sam Liebowitz, The Conscious Consultant: At at bringing Community together and bringing people together, so it is my pleasure to welcome to the conscious consultant our Terry Maxwell.
00:08:26.250 --> 00:08:38.910 Sam Liebowitz, The Conscious Consultant: Terry is the founder and CEO of share on purpose Inc a business cultivator that invests launches and grows purposeful brands she also created shift co dot global.
00:08:39.360 --> 00:08:48.450 Sam Liebowitz, The Conscious Consultant: a wonderful business growth Community for conscious entrepreneurs, right now, you guys are my tribe who wants to grow a thriving business that makes the world better.
00:08:49.080 --> 00:08:57.630 Sam Liebowitz, The Conscious Consultant: In an entrepreneurial career that spans almost 30 years Terry has launched own sold rebranded and turned around more than 50 brands.
00:08:58.020 --> 00:09:12.210 Sam Liebowitz, The Conscious Consultant: She is known for her game changing models for both business and personal success and her work has been featured in the New York Times success magazine Fox and CBS so you know this one's no slouch welcome to the conscious consultant our Terry.
00:09:12.720 --> 00:09:18.510 Terri Maxwell: Oh, Sam thanks for having me and I love the quote in the background that you provided.
00:09:18.960 --> 00:09:31.230 Sam Liebowitz, The Conscious Consultant: haha Thank you Thank you so much, you know it's kind of funny i'm just sort of going through the sections of the book, one by one in order yet somehow they tend to be rather apropos for whoever my guest is that day, who would have thunk it.
00:09:31.470 --> 00:09:33.060 Terri Maxwell: is sitting very fitting.
00:09:33.870 --> 00:09:43.470 Sam Liebowitz, The Conscious Consultant: So so Terry I love just In the few minutes, we have before our first break that to just kind of give the audience some background about yourself like how did you become.
00:09:43.860 --> 00:09:55.230 Sam Liebowitz, The Conscious Consultant: A woman who brings together conscious business professionals, I mean was this something that you saw yourself doing, from the time you were a kid I mean, will you, like me, like I used to sell newspapers to make money on the side, I was.
00:09:56.130 --> 00:10:02.130 Sam Liebowitz, The Conscious Consultant: always had an entrepreneurial spirit, what was this kind of something that that developed a little bit later in life for you.
00:10:02.790 --> 00:10:13.710 Terri Maxwell: Well, it really started with the lesson my grandfather taught me I grew up in a 600 square foot trailer we were deeply impoverished abused in every way possible.
00:10:14.070 --> 00:10:20.310 Terri Maxwell: But I had this mentor in my life my grandfather, and he taught me that you get what you focus on.
00:10:20.970 --> 00:10:33.060 Terri Maxwell: And you know, and that was such a powerful lesson for me and I began at a very young age to focus on the good to focus on where I could make an impact focus on where I could make a difference.
00:10:33.540 --> 00:10:43.830 Terri Maxwell: And I started my professional career as a middle school teacher to fulfill his dream for me that you know, to get what you focus on, and that was going to be the way that I would give back and.
00:10:44.220 --> 00:10:54.990 Terri Maxwell: That transcended into the working for an educational software company and that's when I uncovered I had this natural instinct for business that I never knew I had and.
00:10:55.590 --> 00:11:05.880 Terri Maxwell: And then the rest is history, I was known as a go to person to grow your business launching some of the biggest brands in the world holy guacamole I could go on and on and.
00:11:06.810 --> 00:11:21.390 Terri Maxwell: But I kept coming back to this, how do I make a difference, how do I make a difference and growing businesses wasn't it, but when I uncovered that I can help people grow businesses that made the world better that's when everything shifted.
00:11:22.830 --> 00:11:32.370 Sam Liebowitz, The Conscious Consultant: Was there a particular incident or was there, something that that really got like like shut you up That said, you know yeah This is why I want to work with.
00:11:32.610 --> 00:11:44.070 Sam Liebowitz, The Conscious Consultant: With conscious businesses, I want to work with businesses that that that take a different approach, not traditional businesses where there's something something particular incident always it just a natural outgrowth of your your path.
00:11:44.370 --> 00:11:56.760 Terri Maxwell: There was a catalyst in 2007 we rebranded a company that's now known as holy guacamole the largest package guacamole company everybody knows their name and seeing their packaging, we did a rebranding and relaunch and.
00:11:57.390 --> 00:12:09.270 Terri Maxwell: They were different, the CEO of that business and his team were conscious entrepreneurs and I compared them to my other clients and none of my other clients for like that there were large.
00:12:09.270 --> 00:12:27.510 Terri Maxwell: corporations and I saw this difference between a conscious entrepreneur and somebody who's paid to run a business and everything shifted, and so I sold my business and to ended up being good timing and started all over, and you know share on purpose was born in 2009.
00:12:28.020 --> 00:12:31.200 Sam Liebowitz, The Conscious Consultant: Oh wow right after the financial crisis yeah.
00:12:31.290 --> 00:12:31.650 Terri Maxwell: yeah.
00:12:31.710 --> 00:12:32.970 Sam Liebowitz, The Conscious Consultant: You got out just the right.
00:12:33.330 --> 00:12:36.720 Terri Maxwell: that's the right time, I sold everything shut it down said.
00:12:37.020 --> 00:12:45.480 Terri Maxwell: You know I am going to do nothing but use these business growth skills to help entrepreneurs who are making the world better hmm.
00:12:45.600 --> 00:12:53.790 Sam Liebowitz, The Conscious Consultant: Beautiful beautiful okay we're gonna go out to break when we come back, I would like to talk about why i'm.
00:12:54.780 --> 00:13:03.750 Sam Liebowitz, The Conscious Consultant: Conscious like what are the differences between sort of a traditional business and a conscious business and and how that actually makes better business.
00:13:04.470 --> 00:13:13.290 Sam Liebowitz, The Conscious Consultant: Okay cuz sometimes people think like this conscious stuff there's woohoo stuff it's it's nice, but you know it's not profitable and I want to dispel that myth okay.
00:13:13.620 --> 00:13:20.100 Sam Liebowitz, The Conscious Consultant: Absolutely awesome Oh, and I see loyal listener William listening to us on the Facebook live great to have you William.
00:13:20.490 --> 00:13:27.840 Sam Liebowitz, The Conscious Consultant: Of course, as always, anyone listening, if you have questions or comments, please post them in the Facebook live, we will get to them during the show.
00:13:28.470 --> 00:13:43.530 Sam Liebowitz, The Conscious Consultant: You are listening to the conscious consultant our awakening humanity, we do this every Thursday 12 noon to 1pm Eastern right here on talk radio dot nyc and all over Facebook on Facebook live, and we will be right back after these messages.
00:16:42.840 --> 00:16:52.380 Sam Liebowitz, The Conscious Consultant: and welcome back to the conscious consultant our awakening humanity speaking this hour with Terry Maxwell CEO and founder of share on purpose Inc.
00:16:53.070 --> 00:17:04.440 Sam Liebowitz, The Conscious Consultant: So Terry we're talking about conscious businesses and and and let's let's define our terms a little bit what what makes somebody a conscious entrepreneur or a conscious business a conscious business.
00:17:05.130 --> 00:17:18.300 Terri Maxwell: yeah so a conscious business is simultaneously trying to do good in the world and make money and a conscious entrepreneur is someone who wants to do that in their own business, providing as much value as possible.
00:17:18.840 --> 00:17:28.740 Sam Liebowitz, The Conscious Consultant: Right and is this as effective as just being a bottom line dollars and cents like just profit driven company.
00:17:29.670 --> 00:17:37.020 Terri Maxwell: Well, if you have to think about the word effective, can you make as much money, yes, do you get there, the same way, no.
00:17:38.070 --> 00:17:52.530 Terri Maxwell: So when I when I when someone says, is it effective it's effective at achieving and dual objective is it an efficient in terms of profit know like you can make just as much money you just have to get there, a very different way.
00:17:52.950 --> 00:17:58.530 Sam Liebowitz, The Conscious Consultant: Right right i've heard it said that they call it the quadruple bottom line.
00:17:59.940 --> 00:18:08.610 Sam Liebowitz, The Conscious Consultant: Good good for the good for the shareholders good, well, good for the company, good for the employees, good for the customers and good for the planet.
00:18:08.970 --> 00:18:14.400 Terri Maxwell: Absolutely it's for P, so people prophecy purpose and planet.
00:18:15.210 --> 00:18:32.400 Sam Liebowitz, The Conscious Consultant: gotcha gotcha and i'm also heard that there are reports that show that conscious companies actually in terms of investing in them actually outperform companies that you consider more traditional or not conscious what's been your experience with that.
00:18:32.760 --> 00:18:34.380 Terri Maxwell: Totally 100%.
00:18:35.700 --> 00:18:44.550 Terri Maxwell: Now I lost a lot of money in the beginning, trying to figure this out, but I was approaching it, you know as a traditional investor not.
00:18:44.610 --> 00:18:45.180 Sam Liebowitz, The Conscious Consultant: As a.
00:18:45.270 --> 00:18:51.000 Terri Maxwell: leader, which was a very hard lesson, but the I think if you really strip it back.
00:18:51.360 --> 00:19:02.550 Terri Maxwell: Why conscious companies outperform from a shareholder standpoint, much less as a stakeholder is because they think about the long term versus quarter to quarter.
00:19:02.790 --> 00:19:13.890 Terri Maxwell: squeezing out profits, where you cut corners and you know you take shortcuts to squeeze out profit as opposed to maximizing value, and when you maximize value everybody wins.
00:19:14.040 --> 00:19:20.610 Sam Liebowitz, The Conscious Consultant: yeah Can you give us an example like what's a relatively well known company that you would consider a conscious company.
00:19:21.300 --> 00:19:32.760 Terri Maxwell: um Patagonia would be one of my favorite um you know and they they price their product based on value not to achieve a certain profit objective.
00:19:33.150 --> 00:19:42.270 Terri Maxwell: And, as a result of that they build products that are more valuable to their target market, they study their target market, they find out what their target market wants.
00:19:42.750 --> 00:19:53.160 Terri Maxwell: And they focus on value not squeezing out and cutting this corner and using a different material to squeeze out two points on the bottom line and it's a very different mindset.
00:19:53.850 --> 00:20:09.090 Sam Liebowitz, The Conscious Consultant: Right and then also it's like when you're cutting corners like that sometimes the corners you're cutting the end consumer may not see it, but where it's being manufactured might see it, it might be a little more toxic to the environment.
00:20:09.180 --> 00:20:17.940 Terri Maxwell: Absolutely, or you know us Labor you know that's not ethical I mean you could go on and on, are testing practice practices that are not ethical.
00:20:18.300 --> 00:20:31.320 Terri Maxwell: So from from end to end everything about a conscious business is about doing good, and you can have a short term view of that, because this piece that you change over here is going to affect that piece.
00:20:31.830 --> 00:20:40.530 Sam Liebowitz, The Conscious Consultant: You know I saw a video a long time ago, there was one of the first videos there was like an animated video called the story of stuff.
00:20:41.580 --> 00:20:44.670 Sam Liebowitz, The Conscious Consultant: I think that I believe the website was the story of stuff calm.
00:20:45.150 --> 00:20:57.600 Sam Liebowitz, The Conscious Consultant: And what it did, is it tried to like open up your view of what you don't see as a consumer, like what happens to the packaging, you know manufacturing and the impact on the environment and the people.
00:20:58.080 --> 00:21:00.450 Sam Liebowitz, The Conscious Consultant: And how ultimately in the long run.
00:21:01.140 --> 00:21:15.180 Sam Liebowitz, The Conscious Consultant: Having and i'm going to call it a toxic culture, because it's a mindset where it's feels like it's Okay, if you use chemicals that that you after the waste you dumped into the environment because it's you know.
00:21:15.690 --> 00:21:22.050 Sam Liebowitz, The Conscious Consultant: across the globe and it's not impacting your shareholders or your customers, directly or yourself.
00:21:23.310 --> 00:21:24.090 Sam Liebowitz, The Conscious Consultant: But that.
00:21:25.170 --> 00:21:30.570 Sam Liebowitz, The Conscious Consultant: While, in the short term that might be good, in the long term it's actually killing us isn't it.
00:21:30.930 --> 00:21:38.130 Terri Maxwell: Absolutely and i'll give you a great example, a friend of mine is a CEO of a company called earth hero and i've learned so much from him and.
00:21:38.610 --> 00:21:45.210 Terri Maxwell: And one of the biggest products, that is the most difficult to break down as a toothbrush.
00:21:45.630 --> 00:22:03.030 Terri Maxwell: and think about every time you go to a dentist they give you a toothbrush how many toothbrush do you have in your closet right and that product does not break down, and so, when you when you think about not just water bottles in the ocean, which you know, is really disgusting but a toothbrush.
00:22:03.060 --> 00:22:07.800 Terri Maxwell: A product we use every day is currently designed not to break down.
00:22:08.430 --> 00:22:14.880 Sam Liebowitz, The Conscious Consultant: yeah yeah and, but there are alternatives, like, I know, a woman in India who company manufactures Bamboo.
00:22:14.880 --> 00:22:16.740 Terri Maxwell: toothbrushes toothbrushes they're amazing.
00:22:16.770 --> 00:22:17.010 Sam Liebowitz, The Conscious Consultant: Which.
00:22:17.760 --> 00:22:23.250 Terri Maxwell: I have a whole slew of them and every time I dentist wants to give me another toothbrush i'm like, let me tell you about the Bamboo toothbrush.
00:22:23.520 --> 00:22:33.990 Sam Liebowitz, The Conscious Consultant: yeah you know what I never thought about it my my my dentist is a fairly conscious person and she's a reiki practitioner, and everything else I should get her to do Bamboo toothbrushes and she gives out toothbrushes.
00:22:34.860 --> 00:22:40.230 Sam Liebowitz, The Conscious Consultant: And and yeah and the other thing too I learned was that, like you should actually change your toothbrush relatively regularly.
00:22:41.580 --> 00:22:50.550 Sam Liebowitz, The Conscious Consultant: which makes the whole thing, even worse, because now, not only do you getting a toothbrush that doesn't break down but you're supposed to change it more frequently than you think so now you're polluting even more.
00:22:50.700 --> 00:22:55.320 Terri Maxwell: Exactly and it just doesn't break down hundreds of years and toothbrushes still in.
00:22:55.320 --> 00:23:01.860 Sam Liebowitz, The Conscious Consultant: Town wow you know I never thought about it, but it make now that you say it and makes perfect sense um.
00:23:03.450 --> 00:23:21.360 Sam Liebowitz, The Conscious Consultant: Now, are conscious businesses necessarily like businesses that operate like you know, like yoga studios and like more spiritual and more esoteric kinds of stuff or or can a conscious business be just a very practical day to day kind of business.
00:23:21.810 --> 00:23:33.450 Terri Maxwell: yeah um I have seen conscious entrepreneurs in every single industry there is and we actually commissioned a study a couple of years ago, because I really wanted to know.
00:23:33.810 --> 00:23:48.720 Terri Maxwell: Before we invested in shift co whether or not this was, you know as big of a thing as I thought it was I was blown away, there are 70 million conscious entrepreneurs globally really somewhere between 10 to 15 in the US 15 million.
00:23:48.750 --> 00:23:50.130 Sam Liebowitz, The Conscious Consultant: tend to fit wow.
00:23:50.520 --> 00:23:58.620 Terri Maxwell: And as soon as they hear the definition of what a conscious entrepreneur is they recognize it the top three things that they had in common is.
00:23:58.950 --> 00:24:07.800 Terri Maxwell: First, when they think about their product to conscious a traditional entrepreneur says will someone buy it conscious entrepreneurs is will it solve a problem.
00:24:07.950 --> 00:24:10.050 Terri Maxwell: You just think about the nuances that it's.
00:24:10.080 --> 00:24:18.690 Terri Maxwell: Very right pricing a regular entrepreneur says what will someone pay a conscious entrepreneurs is how much is it worth.
00:24:19.350 --> 00:24:20.850 Terri Maxwell: And they're really focused on value.
00:24:20.880 --> 00:24:30.780 Terri Maxwell: Back to Patagonia Patagonia doesn't price their products to make a profit, they price it based on the value and as a result of that they build more valuable products and then.
00:24:31.140 --> 00:24:38.820 Terri Maxwell: The biggest one is when it comes to success most entrepreneurs and most business leader says how much money will I make.
00:24:39.180 --> 00:24:53.550 Terri Maxwell: A conscious entrepreneur says, can I make a difference and so, if you think about the different questions that conscious entrepreneurs start with my favorite conscious entrepreneurs, a franchise of a Barbecue chain in San Antonio Texas.
00:24:53.850 --> 00:25:02.280 Terri Maxwell: Oh wow and they their you know their franchise owners, but every decision that they make is based on what's best for my people what's best.
00:25:03.210 --> 00:25:10.410 Terri Maxwell: what's best for our customers, how do we, how do we improve the experience and their bbq franchise.
00:25:11.130 --> 00:25:16.830 Sam Liebowitz, The Conscious Consultant: that's great that's great I love that like so warms my heart to hear that um.
00:25:17.880 --> 00:25:24.120 Sam Liebowitz, The Conscious Consultant: Have there been any challenges for you, working with conscious entrepreneurs, that you didn't expect.
00:25:24.870 --> 00:25:30.450 Terri Maxwell: To actually and I think I have sometimes I think I have to learn things the hard way but.
00:25:31.410 --> 00:25:47.040 Terri Maxwell: One of them is with marketing that most people are taught things like funnels and lead magnets and as a conscious entrepreneur if you start doing those things you violate the principles of conscious entrepreneurship, and the second is pricing.
00:25:48.420 --> 00:25:56.490 Terri Maxwell: You know our business as a conscious entrepreneur I feel chooses us and to be born, and I say that all the time.
00:25:57.060 --> 00:26:04.140 Terri Maxwell: And, as a result of that we know we're supposed to be doing this thing that we're doing, and as a result of that we frequently have a hard time.
00:26:04.530 --> 00:26:12.030 Terri Maxwell: With pricing, because it feels bigger than us, and those are the biggest and then the last thing that sums those two up.
00:26:12.840 --> 00:26:18.570 Terri Maxwell: That is different about conscious entrepreneurs, as the business grows, as we evolve.
00:26:19.050 --> 00:26:34.500 Terri Maxwell: kind of right back to where we started with your book The business grows, as we evolve not based on how many hours we work not based on what we charge, but the business grows, as we evolve our own human nature and our own consciousness and that's a biggie.
00:26:35.010 --> 00:26:43.470 Sam Liebowitz, The Conscious Consultant: yeah you know so much of what you said, I can relate to so personally because, like just what you said that the business chooses you don't choose the business like.
00:26:43.830 --> 00:26:56.040 Sam Liebowitz, The Conscious Consultant: With myself running talk radio dot nyc I didn't choose this I just met a guy who had started talking alternative 11 years ago and he had decided to become a Buddhist monk.
00:26:56.460 --> 00:27:01.860 Sam Liebowitz, The Conscious Consultant: And so, he was looking to sell off all his worldly goods and I first I just thought I would help them to sell his business.
00:27:02.400 --> 00:27:11.280 Sam Liebowitz, The Conscious Consultant: And and and I kind of jokingly said at the end of our meeting like whoa This is like getting to businesses for the price of one you know, maybe I can find someone to buy it or buy it myself.
00:27:11.670 --> 00:27:17.820 Sam Liebowitz, The Conscious Consultant: But kind of joking about and then, when I talked to my wife, she was like I don't help them to sell it let's just buy it ourselves was like oh okay great.
00:27:18.540 --> 00:27:26.850 Sam Liebowitz, The Conscious Consultant: You know, but it was really and I love it and, and I also I seen, because when I first took it over a nice big growth spurt.
00:27:27.600 --> 00:27:39.510 Sam Liebowitz, The Conscious Consultant: And then it slowly started to contract and then it it then I sort of went on this journey of doing a lot more deeper personal work over the last you know, six, seven years.
00:27:40.050 --> 00:27:50.250 Sam Liebowitz, The Conscious Consultant: And, and now like, I feel like i've coming somewhere like as i'm feel like i've developed and i'm doing better now the business is really taking off and that.
00:27:50.700 --> 00:27:57.300 Sam Liebowitz, The Conscious Consultant: And also just because I had done a lot of my own personal work when the pandemic hit and the lockdown happened.
00:27:57.930 --> 00:28:04.740 Sam Liebowitz, The Conscious Consultant: And I had to totally change up my business model I did it over a weekend like with no resistance and and that's where.
00:28:05.190 --> 00:28:17.520 Sam Liebowitz, The Conscious Consultant: I find, sometimes even conscious conscious business owners and conscious entrepreneurs, sometimes have trouble is is, we can be conscious, but we can still be attached, and we can still resist what is and still resist the environment.
00:28:18.030 --> 00:28:29.100 Sam Liebowitz, The Conscious Consultant: But because I had done so much you know we went from being an in studio in person only kind of station to now going virtual and doing everything over zoom and now we have hosts.
00:28:29.700 --> 00:28:41.040 Sam Liebowitz, The Conscious Consultant: All over the country, soon to be across the globe, because we're we're good next month, going to be bringing on a host to across the pond and the UK and and it's amazing like it.
00:28:42.060 --> 00:28:53.430 Sam Liebowitz, The Conscious Consultant: I didn't want to do it, but because I did take that leap forward, because in a way, I was forced to but I didn't resist it it's opened up a tremendous opportunity for my business so.
00:28:54.930 --> 00:29:00.570 Sam Liebowitz, The Conscious Consultant: It really I can see, like a practical application of the very things that you're saying.
00:29:01.170 --> 00:29:07.710 Terri Maxwell: Absolutely, and I think a lot of people have they fight that tendency to resist and surrender is powerful.
00:29:08.100 --> 00:29:18.930 Sam Liebowitz, The Conscious Consultant: yeah absolutely absolutely okay it's time for us to take our next commercial break when we come back i'm wondering if maybe we can give some advice to our audience about.
00:29:19.470 --> 00:29:27.000 Sam Liebowitz, The Conscious Consultant: People who are either working within a company that might not be that conscious what they can do to be an agent of change within their company.
00:29:27.450 --> 00:29:37.230 Sam Liebowitz, The Conscious Consultant: or people who let's say or have decided to do something different, and they want to start their own business, what they should be thinking about to form a conscious business okay.
00:29:37.590 --> 00:29:38.250 Terri Maxwell: You got it.
00:29:38.580 --> 00:29:52.590 Sam Liebowitz, The Conscious Consultant: awesome so everybody, please stay tuned you're listening to the conscious consultant our awakening humanity our guest this hour is Terry Maxwell founder and CEO of share on purpose Inc and we'll be right back after these messages.
00:32:42.690 --> 00:32:55.170 Sam Liebowitz, The Conscious Consultant: Welcome back to the conscious consultant our awakening humanity, I just want to mention, I want to make sure that people who are listening know about the new shows that have come on to the station because we've really grown a lot.
00:32:55.860 --> 00:33:09.390 Sam Liebowitz, The Conscious Consultant: If you have not yet caught Kevin barbero has come back with another version of his show coffee talk, which he now calls coffee talk XL which airs Tuesday evenings from eight to 9pm Eastern time on talk radio nyc.
00:33:10.140 --> 00:33:22.800 Sam Liebowitz, The Conscious Consultant: A today I hopefully you've caught a couple weeks ago Reverend Dr carolyn Korea known as Dr Reverend Dr tlc is doing her show right before my show dismantle racism.
00:33:23.790 --> 00:33:42.000 Sam Liebowitz, The Conscious Consultant: From 11am to 12 Thursdays, this evening, actually today another host return to us a frank Harrison, with his show frank about health, starting at 5pm followed by planet pocket lolo all about the cannabis industry.
00:33:43.380 --> 00:33:50.280 Sam Liebowitz, The Conscious Consultant: And uncovering those taboos from six to 7pm so lots of new shows more to come next month.
00:33:50.580 --> 00:34:00.030 Sam Liebowitz, The Conscious Consultant: A lot of growth and change is happening here at talk radio dot nyc So if you have not yet please go to our website and sign up for our newsletter just.
00:34:00.270 --> 00:34:06.960 Sam Liebowitz, The Conscious Consultant: Go to talk radio dot nyc click on that button that says join the tribe and we'll keep you up to date on all the changes.
00:34:07.530 --> 00:34:17.310 Sam Liebowitz, The Conscious Consultant: So Terry getting back to to what i'd mentioned we've talked a lot about the benefits and why to be sort of a conscious entrepreneur a conscious business.
00:34:18.030 --> 00:34:36.570 Sam Liebowitz, The Conscious Consultant: What about those people who are working in a company or an organization doesn't even have to be a company could be you know nonprofit could be a municipal organization that's maybe doesn't operate that consciously what can they do to sort of help promote a more conscious way of operating.
00:34:37.230 --> 00:34:47.370 Terri Maxwell: yeah excellent question and I think that's one of the hardest things that I see one of our businesses does career work and it's heartbreaking to watch that.
00:34:47.970 --> 00:34:57.210 Terri Maxwell: And I think the key to leading from within, is really presence and by maintaining your presence.
00:34:57.600 --> 00:35:05.970 Terri Maxwell: and asking deeper questions, why do we do that, like you, can't convince them, they need to do something different until.
00:35:06.240 --> 00:35:13.440 Terri Maxwell: You can really expand their awareness that there might be another way, and so I when i'm working with somebody to try to help them.
00:35:13.740 --> 00:35:31.140 Terri Maxwell: lead from within more consciously I say presence number one and, second, just ask questions like you can't tell them what to do, but you can just ask thoughtful questions from a place of presence and let the you know, let the universe kind of do its thing.
00:35:31.500 --> 00:35:42.990 Sam Liebowitz, The Conscious Consultant: Right right I love that I love that answer so much it's so true because, if an organization's been operating a certain way and it's relatively successful or it's just done okay.
00:35:43.530 --> 00:35:53.310 Sam Liebowitz, The Conscious Consultant: there's going to be some resistance to change and you can't push a change, because if you push this you're going to get the resistance back, but if you just try and open up.
00:35:53.790 --> 00:36:00.450 Sam Liebowitz, The Conscious Consultant: A different way of thinking about it, or just shine a light like hey you know why do we do this.
00:36:00.900 --> 00:36:05.520 Sam Liebowitz, The Conscious Consultant: Maybe we can do this a little differently that might be better, both for us and for the customers and.
00:36:05.790 --> 00:36:16.800 Sam Liebowitz, The Conscious Consultant: And for people in general and get people thinking and and help them to sort of come to maybe a more conscious way of doing things on their own that it's much more.
00:36:17.220 --> 00:36:20.910 Sam Liebowitz, The Conscious Consultant: Well, it takes a lot less effort for one thing and and then.
00:36:21.450 --> 00:36:25.830 Sam Liebowitz, The Conscious Consultant: The people you're you're in a way trying to convince it's not that you're trying to convince them.
00:36:26.070 --> 00:36:32.010 Sam Liebowitz, The Conscious Consultant: But you're just helping them to discover a better solutions on their own and then they're going to champion it that much more.
00:36:32.280 --> 00:36:42.360 Sam Liebowitz, The Conscious Consultant: And then they'll slowly evolve into being more conscious and now there's two of you, not just one of you and it's kind of like you've just recruited someone to your cause without actually recruiting them.
00:36:42.840 --> 00:36:49.410 Terri Maxwell: yeah in the authentic leadership work that I talked about the question I say is who do we serve.
00:36:50.040 --> 00:37:07.440 Terri Maxwell: And what do they need from us in this situation and that's a very powerful question for anything virtual work, you know, a PR initiative, who do we serve and what do they need from us in this situation and that one question kind of strips away the excuses.
00:37:08.460 --> 00:37:17.820 Terri Maxwell: But when you really get back to the essence of who do we serve and what do they need from us right now the answers to that usually lead you to conscious business decisions.
00:37:18.060 --> 00:37:27.420 Sam Liebowitz, The Conscious Consultant: yeah yeah absolutely that's beautiful I love that I love that question Okay, so now on the flip side of the coin, what if our listeners are somebody who.
00:37:28.440 --> 00:37:38.190 Sam Liebowitz, The Conscious Consultant: Maybe used to work at an organization or just there an entrepreneurial spirit and they're there they've left it or they just want to start something new.
00:37:38.670 --> 00:37:54.060 Sam Liebowitz, The Conscious Consultant: What kinds of questions should they be asking themselves or what that should they be aware of like how should they be conscious business, how do they integrate this deeper awareness into whatever kind of a business they're starting.
00:37:54.810 --> 00:38:06.060 Terri Maxwell: yeah the beautiful thing there is there really are only three things to master to build a sustainable business and that sustainable means that you're earning 20 to $30,000 a month.
00:38:06.750 --> 00:38:11.220 Terri Maxwell: And one is fit it needs to fit you and your calling.
00:38:12.000 --> 00:38:24.870 Terri Maxwell: And in that area, not every person an entrepreneur is the same so there's a little business assessment that we give people so that they can construct a business that fits them.
00:38:25.320 --> 00:38:37.440 Terri Maxwell: And their persona so fit is number one second is differentiation is more powerful than demand generation differentiation is being different in a way that matters to your buyer.
00:38:37.860 --> 00:38:48.240 Terri Maxwell: So it's knowing who you serve and knowing what they truly need from you that's The second thing to master and the third is authentic demand generation.
00:38:48.630 --> 00:39:03.690 Terri Maxwell: Not marketing not sales not funnels but authentic building relationships, adding value, and if you can master those three things and just focus on those three things you can build a sustainable business in any industry hmm.
00:39:03.780 --> 00:39:12.990 Sam Liebowitz, The Conscious Consultant: Beautiful beautiful, are there any like unique challenges for people who are trying to build a more conscious and more sustainable business.
00:39:13.380 --> 00:39:23.790 Terri Maxwell: yeah We talked a little bit about it pricing is one of the biggest because that business has chosen us and we know it's about something bigger than that we like, how do I charge for that.
00:39:24.300 --> 00:39:32.670 Terri Maxwell: Well, you charge for that, based on how much value, are you providing and making sure you're building a sustainable business.
00:39:33.090 --> 00:39:43.770 Terri Maxwell: So pricing is one every conscious entrepreneur in that I have ever worked with in the last 12 years struggles with pricing, more so than most businesses.
00:39:44.280 --> 00:39:51.000 Terri Maxwell: And then, the second is that your business grows, as you evolve that was one of the biggest insights that I had.
00:39:51.360 --> 00:40:02.970 Terri Maxwell: Because here, I was this well known growth strategist and I thought Oh well, i'm going to start purposeful businesses is going to be a piece of cake i'm now going to use these guests to do good in the world, it was Harvard.
00:40:03.300 --> 00:40:12.120 Terri Maxwell: You know, because some of the things that I was doing were not authentic and conscious, they were marketing and sales and and those things just are not as effective.
00:40:14.190 --> 00:40:14.520 Sam Liebowitz, The Conscious Consultant: um.
00:40:16.050 --> 00:40:20.280 Sam Liebowitz, The Conscious Consultant: I had a question I lost it um when somebody.
00:40:21.450 --> 00:40:29.730 Sam Liebowitz, The Conscious Consultant: It doesn't really matter, what kind of business someone is going into like, are there any industries that you would say are inherently not conscious.
00:40:30.840 --> 00:40:33.960 Terri Maxwell: I think the sex trade I think number one.
00:40:35.310 --> 00:40:41.940 Terri Maxwell: You know that one is you know anything that demeans humans or animals or the planet in any way.
00:40:42.480 --> 00:40:58.320 Terri Maxwell: And you know I ironically, I think that's the most fascinating thing I kept thinking, we need to vertical vertical eyes what we were doing and it's, not that I mean it's truly the the calling of the entrepreneur.
00:40:58.380 --> 00:40:58.650 Terri Maxwell: and
00:40:59.070 --> 00:41:03.510 Terri Maxwell: The clarity of the market that they serve and the consciousness.
00:41:03.930 --> 00:41:15.540 Terri Maxwell: with which they serve those three c's that makes the ingredients for success it's not the traditional vertical this vertical that it's truly just the.
00:41:15.900 --> 00:41:28.260 Terri Maxwell: Clarity the calling and being clear about that, and then the consciousness, with which you lead and are you evolving yourself, rather than trying to grow your business, if you focus on evolving yourself your business will grow.
00:41:28.590 --> 00:41:37.140 Sam Liebowitz, The Conscious Consultant: yeah yeah beautiful beautiful and and just because you're you're being a conscious entrepreneur does not mean you have to ignore like.
00:41:37.410 --> 00:41:50.010 Sam Liebowitz, The Conscious Consultant: Basic business principles like you still need to operate out of profit, you unless you unless you're starting a nonprofit organization right, I mean it's it's one thing that i've when i've coached people in the past about.
00:41:50.970 --> 00:42:01.590 Sam Liebowitz, The Conscious Consultant: You know when i've worked with conscious entrepreneurs, you know typically solo printers you know they love doing their work, but they like practically giving things away for free and it's not really sustainable and so.
00:42:02.040 --> 00:42:11.310 Sam Liebowitz, The Conscious Consultant: You know, and this, this was the question I forgot, it was like we do have to pay attention to some basic business principles, even though we're conscious entrepreneurs don't we.
00:42:11.640 --> 00:42:20.040 Terri Maxwell: Bingo and one of the first partnerships, we struck for ship code global was with a conscious accounting firm called borrow team.
00:42:20.700 --> 00:42:31.680 Terri Maxwell: And they have a beautiful business model and they help conscious entrepreneurs get clear on their pricing figure out their financials learn how to read financial statements, so you can be financially successful.
00:42:32.220 --> 00:42:50.850 Sam Liebowitz, The Conscious Consultant: wow wow that's great that's great I love that I love that it sounds like as you've worked to be more conscious in your business you've actually found or have attracted aligned brands and align businesses to you is that something that you think is fairly common.
00:42:51.150 --> 00:43:00.510 Terri Maxwell: Very common and I when I think of the synchronicities in you know in our partnership program and how our master teachers have come to us it's like.
00:43:01.650 --> 00:43:10.260 Terri Maxwell: there's just something special when you're with another conscious person I could tell when we first met there's something very different and unique about it yeah.
00:43:10.500 --> 00:43:18.900 Sam Liebowitz, The Conscious Consultant: yeah absolutely absolutely okay um it's time for us to take our last break oh my God, I could like have conversation with you for hours and hours but.
00:43:19.500 --> 00:43:27.150 Sam Liebowitz, The Conscious Consultant: When we come back let's um talk about shift co a little bit like what is it that you offer.
00:43:27.450 --> 00:43:39.300 Sam Liebowitz, The Conscious Consultant: And, and because you do have such a powerful community and tool for helping people to be more conscious so i'd like to give you an opportunity to talk about that a bit and let our audience know in case they're interested so.
00:43:40.200 --> 00:43:47.700 Sam Liebowitz, The Conscious Consultant: Everybody please stay tuned you're listening to the conscious consultant our awakening humanity, we do this every Thursday 12 noon to 1pm Eastern.
00:43:47.940 --> 00:43:56.070 Sam Liebowitz, The Conscious Consultant: right here and talk radio dot nyc we're talking with Terry Maxwell CEO and founder of share on purpose Inc and we'll be right back after this.
00:43:57.270 --> 00:44:00.570 i'm listening to talk radio nyc.
00:46:15.240 --> 00:46:34.710 Sam Liebowitz, The Conscious Consultant: and welcome back to the conscious consultant our awakening humanity we've been having an amazing conversation this hour with Terry Maxwell founder and CEO of share on purpose and the creator of shift code global so what's the what is share on purpose and what is shift Co.
00:46:35.430 --> 00:46:42.510 Terri Maxwell: So sharing purposes, like the holding company it's the portfolio and we have launched five brands out of it.
00:46:43.530 --> 00:46:53.250 Terri Maxwell: invested started launched and about four years ago, some of clients in those other businesses said, you need to take this method what.
00:46:53.580 --> 00:47:06.090 Terri Maxwell: We call the conscious business growth platform and turn it into a Community and then two years ago they were like no you really have to do it will put up the money and i'm like okay you're serious so that's that's where ship code global was born.
00:47:06.960 --> 00:47:18.630 Sam Liebowitz, The Conscious Consultant: yeah and it's a wonderful Community i've had the pleasure of sitting in on a couple of the meetings, once you explain what is the benefit of being with other conscious business entrepreneurs.
00:47:19.410 --> 00:47:26.970 Terri Maxwell: yeah I think because it's based on the conscious business growth platform, everyone is working, a pathway.
00:47:27.420 --> 00:47:35.400 Terri Maxwell: And no one's working the same pathway at any one time but you're working on that one thing that you need to get your business to the next level and why that's important.
00:47:35.940 --> 00:47:47.190 Terri Maxwell: Is that 85 to 87% of all conscious entrepreneurs are not building a sustainable business and they're thinking about should I go back and get a job or.
00:47:47.430 --> 00:47:58.380 Terri Maxwell: You know and and we don't want that we really want them to learn how whether it's pricing or positioning or packaging, we want them to learn how to build a sustainable business so that's number one.
00:47:58.830 --> 00:48:08.460 Terri Maxwell: Secondly, it's collaborative learning so you work sometimes individually with a coach depending on the skill frequently you work with a small coaching group.
00:48:09.270 --> 00:48:12.420 Terri Maxwell: Where you're getting constant feedback and then we've got all these.
00:48:13.170 --> 00:48:19.650 Terri Maxwell: These collaborative learning ways that people can plug in sometimes they're working on mindset sometimes we're working on competence.
00:48:20.100 --> 00:48:32.220 Terri Maxwell: And so there's all of these different learning modalities and it's like we're growing together is is really the key even though we're working different skills and different pathways we're growing together.
00:48:32.940 --> 00:48:37.980 Sam Liebowitz, The Conscious Consultant: Would you consider conscious entrepreneurism a movement.
00:48:38.700 --> 00:48:50.580 Terri Maxwell: it's absolutely a movement, and I think it is going to be the catalyst for conscious business, overall, the two largest conscious business organizations are conscious capitalism.
00:48:51.570 --> 00:49:02.310 Terri Maxwell: And B corp and the majority of their members are that that are heralded are these large corporations, yet the majority of their actual members.
00:49:02.760 --> 00:49:17.760 Terri Maxwell: Are these conscious entrepreneurs who are struggling to grow, and when you really think about the genesis of a conscious business and somebody approaching their craft from how do I provide more value the purest basis of entrepreneurship.
00:49:18.870 --> 00:49:27.210 Terri Maxwell: It is going to be the catalyst to for people to really understand the value of conscious business will be conscious entrepreneurs mm hmm.
00:49:28.230 --> 00:49:37.530 Sam Liebowitz, The Conscious Consultant: um does you mentioned before, but it's something that i've been curious about myself, do you think every conscious business should be a B corp or is that not necessary.
00:49:38.040 --> 00:49:48.120 Terri Maxwell: it's really not necessary um there are other certification organizations out there, what I like about be core a shift co is a benefit Corporation.
00:49:48.630 --> 00:49:59.070 Terri Maxwell: And what I like about the certification that B corp provides is you know it's a grueling process to get certified as a B corp and it's um.
00:49:59.400 --> 00:50:13.980 Terri Maxwell: You know, you can look at a company say like we work and the struggles that they had that they were using the language of conscious entrepreneurship, but their actions didn't necessarily match up with that and, as a result of that they got themselves into a lot of trouble.
00:50:14.250 --> 00:50:27.330 Terri Maxwell: Right and with an organization like B corp that certifies and there's others G ri and others that certify conscious companies, you know you, you have to pass the test in.
00:50:27.330 --> 00:50:28.170 Sam Liebowitz, The Conscious Consultant: order to.
00:50:28.560 --> 00:50:36.570 Terri Maxwell: And they, and you know it's a grueling certification process so that's the reason why you don't have to do that, but it gives you a level of.
00:50:37.650 --> 00:50:43.110 Terri Maxwell: assurance that when you're working with a conscious company that they're certified in that they've been checked out.
00:50:43.890 --> 00:50:47.550 Sam Liebowitz, The Conscious Consultant: we've got a question from the Facebook live from our loyal listener William and I.
00:50:48.060 --> 00:51:00.510 Sam Liebowitz, The Conscious Consultant: want to ask this question because I think this is a very, very common question, he says marketing is a weakness, I have as a coach being small and limited funds I hesitate on hiring somebody What would you suggest.
00:51:01.170 --> 00:51:12.090 Terri Maxwell: yeah we teach a process called authentic demand generation, which is figuring out what you love to do so if you love to speak start speaking for free, if you love to be on social media start doing that.
00:51:12.510 --> 00:51:21.900 Terri Maxwell: But then do that thing that you love to do so that you're simply building awareness that you exist do it with an eye towards the value that you can provide.
00:51:22.320 --> 00:51:36.660 Terri Maxwell: When I started doing that my first company that Sharon purpose funded was succeed on purpose and I did all the i'm going to buy the radio show and the billboard all the things that I knew to do from my old business growth ways none of it weren't.
00:51:37.350 --> 00:51:45.660 Terri Maxwell: So when I after a year of wasting money I just said okay well this isn't going to work, and I know i'm supposed to do this business, so I just started speaking for free.
00:51:46.260 --> 00:51:48.270 Terri Maxwell: And I started providing some of my.
00:51:48.330 --> 00:51:59.460 Terri Maxwell: tools for free and the next thing you know my program started selling out by simply doing what I love to do speaking webinars you know networking do what you love to do.
00:51:59.850 --> 00:52:12.780 Terri Maxwell: And then look at how you can do it to provide value, rather than get someone to buy it if you can just change the lens from getting someone to buy to how can I serve someone before they buy it'll work.
00:52:13.410 --> 00:52:20.850 Sam Liebowitz, The Conscious Consultant: yeah I love that I love that because it's really all about being in service as opposed to trying to get a client.
00:52:21.030 --> 00:52:32.280 Sam Liebowitz, The Conscious Consultant: Exactly, and I think sometimes I mean not that there's anything wrong with getting clients and and and if you're having trouble getting clients, maybe you need to look at what kind of resistance is inside right.
00:52:33.120 --> 00:52:46.860 Sam Liebowitz, The Conscious Consultant: And at the same time, if we just show up in service and like try to make someone's life better they're naturally if they don't want to work with you, they probably will refer someone who will work with you right.
00:52:47.550 --> 00:52:57.780 Terri Maxwell: Exactly and it's about brand awareness, you need thousands of people to be aware that you exist, first and foremost, well then, how can, what can you do that, you love to do anyway.
00:52:58.200 --> 00:53:05.430 Terri Maxwell: So that more people are aware and then, how do you do that with an eye toward serving them before they buy it if you just do that people will buy.
00:53:05.970 --> 00:53:13.050 Sam Liebowitz, The Conscious Consultant: Beautiful beautiful um, what do you see as the future for share on purpose and for shift Co.
00:53:14.370 --> 00:53:28.200 Terri Maxwell: You know, we are our first and foremost mission is to change those statistics at 85 to 87% of all conscious entrepreneurs are not growing a thriving business that I wake up every day and go to sleep every day thinking about that.
00:53:28.620 --> 00:53:41.490 Terri Maxwell: So we measure our success, not with how many Members, we have, but how many Members have gotten to the next business space and the conscious business growth platform, so that is first and foremost, however, many Members, we have.
00:53:42.150 --> 00:53:48.990 Terri Maxwell: is great, but how many get to that second level what we call shape where their businesses Bible.
00:53:49.770 --> 00:53:56.640 Terri Maxwell: So that's job number one for sure on purpose, I have invested so much money in this and I wouldn't change it for for the world.
00:53:57.330 --> 00:54:10.500 Terri Maxwell: When we start really getting the returns from the now six concepts that we've launched, I want to create a fun to help economically disadvantaged vantage businesses.
00:54:11.160 --> 00:54:17.160 Terri Maxwell: and businesses that are disproportionately impacted because of race or the economy or something like that.
00:54:17.610 --> 00:54:35.250 Terri Maxwell: and give away scholarships so that's you know that's what share on purpose wants to do to give back is to really equip more entrepreneurs in in economically disadvantaged communities with the skills and the resources to grow their own conscious business.
00:54:35.460 --> 00:54:51.030 Sam Liebowitz, The Conscious Consultant: Beautiful beautiful well Terry I like I said before, I could go on for hours with you, unfortunately we're coming towards the end of the show if people want to learn more about you, or about your offering shift co chairing purpose, where can they go, how can they get in touch with you.
00:54:51.450 --> 00:54:58.890 Terri Maxwell: yeah for ship code ship code dot global and you can also type in conscious entrepreneur and we're going to come up on Google.
00:54:59.400 --> 00:55:11.010 Terri Maxwell: You can check out succeed on purpose, which is where it all started from or share on purpose calm and then also Terry Maxwell calm as well kind of gives the resume and all the different things that i've done.
00:55:11.760 --> 00:55:19.440 Sam Liebowitz, The Conscious Consultant: No beautiful beautiful you have anything coming up any special events or any speaking events anything you're doing that you want to let our audience know about.
00:55:19.470 --> 00:55:29.640 Terri Maxwell: yeah we've got pure confidence, which is a free training program we run every couple of months coming up in on ship go global, we also have turning point.
00:55:30.390 --> 00:55:41.550 Terri Maxwell: Which is a method for figuring out what business actually fits you and that fit that I talked about a bit ago both of those are coming up in June, and both of them are free to the public.
00:55:42.630 --> 00:55:48.720 Terri Maxwell: And they would be great for your listeners to really check ship go out and then also you know get some valuable tools.
00:55:49.050 --> 00:55:56.640 Sam Liebowitz, The Conscious Consultant: Wonderful wonderful well Thank you so much, Terry I really appreciate you coming on the show to, and I really appreciate what you do because.
00:55:57.120 --> 00:56:07.890 Sam Liebowitz, The Conscious Consultant: You know, I believe that business can be a spiritual practice right it doesn't have to be like we have these personal beliefs and the spiritual practices at home or on weekends.
00:56:08.130 --> 00:56:19.860 Sam Liebowitz, The Conscious Consultant: And that doesn't affect what we're doing the majority of our time during the week, but that we can actually integrate that in together and that it can all be a practicing consciousness right.
00:56:20.400 --> 00:56:29.670 Terri Maxwell: Well, Sam you saw you were on the forefront of that so I know you believe that and we appreciate what you do as well to spread the message about the true nature of business.
00:56:29.880 --> 00:56:40.020 Sam Liebowitz, The Conscious Consultant: yeah yeah yeah and we definitely have to connect again after the show i've got a couple of different people I need to connect you with that I think would be wonderful people, but a lot of synergies there okay.
00:56:40.230 --> 00:56:41.340 Terri Maxwell: awesome Thank you so much.
00:56:41.700 --> 00:56:58.710 Sam Liebowitz, The Conscious Consultant: you're welcome Thank you so much, and thank you, my listeners, especially my loyal listeners for tuning in every week, and if you missed any part of today's show you can catch the recording either on talk radio dot nyc on all the podcasting platforms apple stitcher spotify Google.
00:57:00.000 --> 00:57:07.950 Sam Liebowitz, The Conscious Consultant: Amazon now we're on Pandora you can find us an I heart radio so pretty much just about anywhere where there's a podcast.
00:57:09.060 --> 00:57:20.850 Sam Liebowitz, The Conscious Consultant: we're podcasts are listed, you can find the conscious consultant hour, and if you do find us on those platforms very much appreciate it if you can give us a review, you know say what you like about it so that.
00:57:21.360 --> 00:57:36.300 Sam Liebowitz, The Conscious Consultant: Other people can find us as well, so thank you all for tuning in don't forget later today 5pm the relaunch of frank about health 6pm planet pocket lolo 7pm, of course, the mind behind leadership with Graham dobbin.
00:57:36.600 --> 00:57:43.500 Sam Liebowitz, The Conscious Consultant: Coming to you from Australia, while he's out there, so thank you all for tuning in, and we will talk to you next week.
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