Always FreyDay

Friday, April 30, 2021
Facebook Live Video from 2021/04/30 - Which Franchise is for You?

Facebook Live Video from 2021/04/30 - Which Franchise is for You?


2021/04/30 - Which Franchise is for You?

[NEW EPISODE] Which Franchise is for You?

If you have ever wondered what it is like to start your own SMB through the world of franchising, it can be a big decision regarding which franchise is going to work best for you.

When you ask most people what comes to mind when they hear the word "franchise," you may hear them speak of restaurant, hospitality, and leisure groups. They primarily think of big name, commercialized food establishments, that they see in proximity to every traffic light in town.

However, the world of franchising has many options these days, that weren't around years ago. Many SMBs that have maintained focus on their vision, have gone through the process of becoming a franchise, which leaves you with lots of choices for your new endeavor. Franchise consultants, and trusted advisors on the subject, may often serve as an executive recruiter, as it relates to the franchise world. They will learn as much as they can about their client's wish list for a new SMB, and look to play match-maker using a specific list of vetted franchises that are not only proven concepts, but ones that they are intimately familiar with.

We are joined by Alan Goldberg, Founder at Fran-Link - Franchise Advisory & Consulting Group. Alan works with executives in transition from the corporate world, entrepreneurs, newly minted MBA’s and career-switchers looking to re-boot and spin their careers in new directions. He is the guide that upcoming SMB owners partner with, to navigate the wilderness of franchising.

Tune in for this pragmatic conversation at or watch the Facebook Livestream by clicking here.

Show Notes

Segment 1

The first segment opens with Steven Frey reintroducing the show and plugging other TalkRadio shows. Steven then discusses an organization called Big Frog and their website. Steven then gives the topic of today's show, ‘what franchise is for you?’. On today's episode the guest is Alan Goldberg, founder at Fran-link, franchise advisory and consulting group. Alan Goldberg has worked with small to medium size businesses in almost every aspect for many years. Alan Goldberg then goes into a brief history of his career and how he managed to get into franchising and stay there. Advertising is where Alan Goldberg started his career and it was in advertising where he found his love for the business. A major life event then steered Alan towards ultimately getting out of the corporate world and starting his own business.

Segment 2

The second segment opens with Steven Frey re introducing the guest Alan Goldberg, founder at Fran - Link, and continuing the story of Alan's beginning in the industry. Steven then relates his experiences to Alans, then asks Alan the method behind his madness. Alan then gives Steven a rundown of his process when dealing with clients. Steven asks Alan what the specific details he looks for when pairing clients with businesses. Alan gives each person a zorical profile and he claims that this has helped him decide what company will be a great fit for the client. This profile gives the exact info Alan needs for accurately deciding where they fit best with a company. Alan claims that a bit of self awareness and knowing what motivates you personally is not only a lesson for everyday life but also in the franchise industry.

Segment 3

The next segment opens with Steven picking up the conversation with a new direction in questions. Steven asks Alan what he sees in the industry on a daily basis. Alan says that the field being interesting is an understatement, he says the past 12 months have forced people to either restart or reboot. This has given people a great opportunity to decide whether a restart or moving on is better for them. Alan says the pandemic made people consider conducting business that they never would have in the past. According to Alan this had a much more positive impact on businesses than a negative one. Alan tells Steven that the pandemic opened up a chance for business owners to re engage with their careers. This has opened more opportunities for people looking to get into the industry. Alan says that the ever changing demographic lends itself to an ever changing market and how business could be conducted.

Segment 4

The final segment opens with a return to the conversation from before break. Steven asks Alan what the audience can take away from the show to make immediate improvement. Alan then gives the audience advice to believe in yourself and move yourself to make changes. Alan says these basic things to keep in mind will have a bigger impact on your life or business than you think. Steven then affirms Alan's advice and congratulates his business model.


00:00:42.120 --> 00:00:46.980 Steven Frey (SMB Guy): readings Planet Earth and happy Friday, thank God it's Friday, as some would say, although.

00:00:47.460 --> 00:00:53.550 Steven Frey (SMB Guy): it's always Friday with me Stephen fry your SMB guy I see why am I, which is in case you missed it.

00:00:53.880 --> 00:01:03.750 Steven Frey (SMB Guy): SMB stands for small and medium sized business i've been engaged with SMEs and various ways for over 20 years now, and if you like this SMB type of related discussion.

00:01:03.960 --> 00:01:13.560 Steven Frey (SMB Guy): We have a hell of a lineup here on Fridays talk radio dot nyc between Tommy D on philanthropy and focus before me Jeremiah fox on the entrepreneurial web after me.

00:01:13.800 --> 00:01:21.240 Steven Frey (SMB Guy): And Joseph Franklin mcilroy on wise content creates wealth, these are the right guys through the SMB wilderness people I promise you that.

00:01:21.480 --> 00:01:26.160 Steven Frey (SMB Guy): I wanted to give a quick shout out before we get too deep into the woods here to my friend.

00:01:26.520 --> 00:01:33.660 Steven Frey (SMB Guy): mahir Shah who hosted me and some friends earlier this week at his new big frog location and how will New Jersey.

00:01:33.930 --> 00:01:40.530 Steven Frey (SMB Guy): Big frog is a growing franchise and since we are going to be talking about franchises today, the timing is very appropriate.

00:01:40.770 --> 00:01:49.290 Steven Frey (SMB Guy): I like a lot of the messaging that big frog has on their website if we have some time in the show today i'm going to shine a light on some of these key points that they make on their website.

00:01:50.070 --> 00:01:54.300 Steven Frey (SMB Guy): up on the pond, so to speak, I really I really liked what they have to say, but.

00:01:54.780 --> 00:01:59.610 Steven Frey (SMB Guy): Getting back to it on always Friday we like to take advantage of that weekend freedom and clarity.

00:01:59.820 --> 00:02:10.260 Steven Frey (SMB Guy): To discuss popular topics that on the minds of SMB leaders and their trusted advisors over the last two decades i've noticed that some of the best thought leadership for SMB.

00:02:10.590 --> 00:02:17.040 Steven Frey (SMB Guy): happens on Friday when we feel that freedom coming for the weekend, however we're so anxious to start the weekend.

00:02:17.310 --> 00:02:27.750 Steven Frey (SMB Guy): All these pearls of wisdom, they often get overlooked, they get swept under the rug we go out, we have some fun over the weekend, we come back to work on over on Monday and we forgot all about what we did.

00:02:28.260 --> 00:02:34.530 Steven Frey (SMB Guy): And figure it out right before the weekend started just coincidentally, for you guys my last name means free in German.

00:02:35.100 --> 00:02:39.810 Steven Frey (SMB Guy): Quick fact for everybody, not just a play on words, though I do appreciate a good play on words.

00:02:40.410 --> 00:02:52.020 Steven Frey (SMB Guy): There is some deeper meaning here i'm feeling the weekend freedom don't know about you guys, I have some shades on, I want to get this this train rolling here so today's topic of discussion which franchises for you.

00:02:52.350 --> 00:03:06.420 Steven Frey (SMB Guy): When SMEs have employees that they need to you know recruit onboard manage its best practice to have a consistent process and approach to your human capital, if there's any sort of you know you're really.

00:03:07.530 --> 00:03:16.590 Steven Frey (SMB Guy): Sorry rereading something else here, I had some other notes yeah this this this type of topic, you know when you're trying to get matched up with a franchise you're looking for.

00:03:17.310 --> 00:03:28.560 Steven Frey (SMB Guy): Something that really fits you right a lot of times people see franchises out there, especially when its food service businesses and things like that they think about it all in terms of a product.

00:03:28.860 --> 00:03:39.480 Steven Frey (SMB Guy): You know, finding the right franchise is not a product, it is all about having the right people and the process, just like I say in the beginning of the show you know, this is what you need to keep a focus on.

00:03:39.840 --> 00:03:45.960 Steven Frey (SMB Guy): So you know when it comes to finding the right franchise you know it really behooves you to engage with somebody who.

00:03:46.230 --> 00:03:56.310 Steven Frey (SMB Guy): Almost acts as an executive recruiter for the franchise industry, you know not somebody who's just trying to match you up with a product somebody who really gets to know you.

00:03:56.520 --> 00:04:05.850 Steven Frey (SMB Guy): and know what you're looking for and know what's really going to resonate you know with the type of person that you are it's not enough to just find a product to go out and have.

00:04:06.090 --> 00:04:13.530 Steven Frey (SMB Guy): have some type of model to replicate or go out and retail it, you know, this is something that that really requires the right type of matchmaking so.

00:04:13.770 --> 00:04:20.850 Steven Frey (SMB Guy): Definitely my special guests wheelhouse today so while we're on talk radio dot nyc we don't want this to just be about talk.

00:04:21.090 --> 00:04:28.740 Steven Frey (SMB Guy): The goal here is really to use the insight on the SMB landscape and take it and create some more Monday up some more impact come Monday morning.

00:04:29.670 --> 00:04:32.430 Steven Frey (SMB Guy): Far too often the small, medium sized businesses out there.

00:04:32.670 --> 00:04:40.320 Steven Frey (SMB Guy): are focused on the product that's going to solve their problems, the shiny new mouse trap the magic wand in my travels products change every single day.

00:04:40.530 --> 00:04:46.530 Steven Frey (SMB Guy): In every other facet of our lives, both personal and business no substitute for surrounding yourself with the right people.

00:04:46.920 --> 00:04:51.240 Steven Frey (SMB Guy): and keeping focus on the process that's going to help you achieve your goal that's what you need to do.

00:04:51.540 --> 00:04:59.400 Steven Frey (SMB Guy): If you do this, I believe the right products will present themselves when needed by the SMB everything begins and ends with the people, so.

00:05:00.060 --> 00:05:07.710 Steven Frey (SMB Guy): In the spirit of surrounding yourself with the right people, we have an awesome show for you here today, our special guest is none other than the man, the myth, the legend.

00:05:08.280 --> 00:05:21.300 Steven Frey (SMB Guy): Alan goldberg founder at fran link franchise advisory and consulting group Alan is a business builder coach and dynamic speaker has a franchise consultant franchising with ran link franchise advisory.

00:05:21.630 --> 00:05:29.850 Steven Frey (SMB Guy): He works with executives and transition from the corporate world entrepreneurs newly minted mbas and career switchers looking to reboot.

00:05:30.120 --> 00:05:36.990 Steven Frey (SMB Guy): And spin their careers in new directions, he advises on the benefits of entrepreneurship and helps individuals interested.

00:05:37.260 --> 00:05:49.590 Steven Frey (SMB Guy): In business ownership navigate the constellation of opportunities that I and to identify the businesses that really match their skill set their interests, their business objectives and their financial resources.

00:05:50.070 --> 00:05:55.740 Steven Frey (SMB Guy): Everything begins and ends with money, as well as the people so need to make sure you have a good strategy for deploying it.

00:05:56.400 --> 00:06:02.760 Steven Frey (SMB Guy): Alan also advise a small business owners looking to scale in an employee franchising as a growth strategy.

00:06:03.060 --> 00:06:13.380 Steven Frey (SMB Guy): After more than 25 years in corporate holding senior level marketing management roles at advertising agencies such as Great advertising ddp need him worldwide and bb do international.

00:06:13.710 --> 00:06:18.720 Steven Frey (SMB Guy): And in senior sales and business development roles at media giants like Annette and meredith publishing.

00:06:19.080 --> 00:06:22.560 Steven Frey (SMB Guy): Allen shifted his focus to the nation small business marketplace.

00:06:22.890 --> 00:06:29.730 Steven Frey (SMB Guy): He became a principal and specialty finance company hold providing capital to early stage, companies and startups are right back to that money side of things.

00:06:30.000 --> 00:06:34.980 Steven Frey (SMB Guy): In his role, working closely with small business owners Alan saw an abundance of raw talent and ambition.

00:06:35.490 --> 00:06:42.060 Steven Frey (SMB Guy): But a dearth of systems and processes to make these businesses successful how about that need to focus on process.

00:06:42.480 --> 00:06:51.180 Steven Frey (SMB Guy): It was this gap that sparked alan's interest in franchising as a way to lower risk by leveraging a proven business model as a blueprint for success.

00:06:51.480 --> 00:06:57.000 Steven Frey (SMB Guy): Alan is probably one of the most ideal people I could have on here to discuss the topic today and as always.

00:06:57.270 --> 00:07:07.530 Steven Frey (SMB Guy): we're going to hit my favorite three questions, who is your favorite movie or TV show character, what is your favorite movie or TV show and, what is your favorite musical instrument and who is the artist you'd like to hear play it.

00:07:08.130 --> 00:07:14.550 Steven Frey (SMB Guy): somebody who i'd like to almost call uncle Alan welcome to always Friday i'll go out and great to have you on the show.

00:07:15.270 --> 00:07:19.350 Alan Goldberg: hey Steve it's great to be here um what a pleasure.

00:07:19.950 --> 00:07:20.220 First.

00:07:21.690 --> 00:07:21.990 Alan Goldberg: Go ahead.

00:07:22.620 --> 00:07:24.510 Steven Frey (SMB Guy): So please go ahead.

00:07:25.470 --> 00:07:45.810 Alan Goldberg: No, I was, I was i'm gonna start talking a little bit about my journey into franchising because I think you had kind of an unusual tale, but um it's it's been an exciting adventure and i'm happy to be in the space that i'm in today would never have done things differently.

00:07:46.290 --> 00:07:54.720 Steven Frey (SMB Guy): You have a crazy resume that people can really pick through take them a while, but you know I really want to hear before we get into the meat of the show like.

00:07:55.200 --> 00:08:05.760 Steven Frey (SMB Guy): How you how you really got to this point, because this is a, this is a cool point, the more I hear about what you do and how you do it like I want people to really get the full taste of it so give everyone a taste of how you got here.

00:08:06.870 --> 00:08:22.230 Alan Goldberg: Well, first let me say, nobody dreams and an early age, about going into franchise nobody unless you're a third generation franchise family with dozens of mcdonald's most people discover franchising somewhere along the way.

00:08:22.770 --> 00:08:29.310 Alan Goldberg: They often stumble on it everybody's journey is going to be different for me I I honestly can't imagine.

00:08:30.060 --> 00:08:39.570 Alan Goldberg: doing anything else, I was 42 when faced with a major life event that forced me to change my career direction and I.

00:08:40.260 --> 00:08:50.520 Alan Goldberg: Never looked back, we all have a second chapter and US it's never too late, if it's truly what we want, we just power through the fear and take a chance on ourselves.

00:08:51.180 --> 00:09:00.630 Alan Goldberg: So my journey really like fell into three chapters your early years I grew up in New York City in Queens on eastern tip called floral park and.

00:09:01.170 --> 00:09:12.540 Alan Goldberg: was part of a nice Jewish middle class family my mom kind of was continually embedding in my head that I needed to be a doctor I needed to go to Medical School and through the years that was the message.

00:09:12.990 --> 00:09:24.300 Alan Goldberg: So I went off to college at suny buffalo arm and studied chemistry thinking that would be a great entree into the world of medicine first mistake was.

00:09:24.930 --> 00:09:37.140 Alan Goldberg: buffalo was wicked cold and the second mistake was chemistry is not fun for four years, so I muddled through it and I did manage to get a.

00:09:37.920 --> 00:09:46.470 Alan Goldberg: commendable degree and grade point average, but if you want to go to MED school you really need a or close to it.

00:09:46.830 --> 00:09:55.770 Alan Goldberg: And if I wanted to go and then go into Guadalajara Mexico or Bologna Italy and I wasn't going to do, medicine and language outside of English.

00:09:56.130 --> 00:10:08.280 Alan Goldberg: So I think it was time to like consider what my plan B was going to be and so i've always had an interest in advertising, it was created, it was fun.

00:10:08.820 --> 00:10:19.140 Alan Goldberg: um a lot of parties and chicks were great so I said, you know what I know my mother's not going to endorses but i'm going into advertising and Sure enough, I landed a job at.

00:10:20.010 --> 00:10:29.010 Alan Goldberg: Some of the biggest agencies in the business roads, through the ranks and really loved my experience learning marketing learning of the creative process.

00:10:29.400 --> 00:10:41.910 Alan Goldberg: um and after 10 years of doing agency management work, I went over to the dark side and got on to the sales of media to the agency that used to work for and others so.

00:10:42.750 --> 00:10:52.620 Alan Goldberg: i've gone full circle in the advertising world it was a lot of fun and it was a great career and then suddenly I came to a full stop everything changed.

00:10:53.190 --> 00:11:02.280 Alan Goldberg: On my wife and I were blessed with a beautiful little baby girl 10 fingers 10 toes um but amid all the hoopla and excitement.

00:11:02.760 --> 00:11:13.770 Alan Goldberg: Her doctor discovered that she had stage for colorectal cancer, perhaps one of the happiest and saddest moments of my life all rolled up at the same time.

00:11:14.310 --> 00:11:23.850 Alan Goldberg: So I had to take a breath and regroup I knew I needed to be available to take care of mother and daughter stay local traveling now was going to be out.

00:11:24.270 --> 00:11:31.770 Alan Goldberg: And I had to switch gears fast, so I decided it was time to leave corporate and start my own business.

00:11:32.400 --> 00:11:39.780 Alan Goldberg: Business what was I going to do, I had no clue what kind of business, I was going to go into so that spring I attended the.

00:11:40.650 --> 00:11:57.540 Alan Goldberg: franchise Expo javits Center 400 i'm exciting brands were there competing for everyone's attention and I gotta admit it was like overwhelming I didn't have a clue what was really right for me and.

00:11:58.470 --> 00:12:13.050 Alan Goldberg: I stumbled on a booth called friend it in France is a franchise company that sells franchises so they are consulting group they match entrepreneurs with businesses and opportunities that align well with.

00:12:13.710 --> 00:12:23.160 Alan Goldberg: Individual interest and someone's budget and they found something exciting for everybody, that would be a perfect fit hmm I thought I could do this.

00:12:23.550 --> 00:12:30.900 Alan Goldberg: So it checked off all my boxes I love sales I love marketing and meeting new people Plus, this was a really creative opportunity.

00:12:31.350 --> 00:12:38.970 Alan Goldberg: So we have to several meetings I became a consultant friend at, and I was representing hundreds of franchise opportunities.

00:12:39.450 --> 00:12:52.500 Alan Goldberg: um and I was local in New York City, so it really was a great entree into the franchise world I got to be close to home, and I got to learn something brand new and I got to help people.

00:12:52.860 --> 00:13:01.530 Alan Goldberg: um I really enjoyed the idea that I was doing something meaningful and make a difference in people's lives so after.

00:13:01.860 --> 00:13:13.500 Alan Goldberg: Three years I would say it and frame that I said i'm going to do my own business and I launched friend link, you know it sounds a lot like friend, but it was a good, it was a good.

00:13:14.220 --> 00:13:25.530 Alan Goldberg: move for me, because now, I could sell nationally and I didn't have to leave home, but I could be a national presence like be a global presence and it was really a great experience.

00:13:25.830 --> 00:13:36.420 Steven Frey (SMB Guy): It sounds like the perfect timing for the perfect storm you walking into the Expo is kind of like when people come to you now for consulting and direction and advice on the right franchise we're going to take a quick break.

00:13:36.600 --> 00:13:43.050 Steven Frey (SMB Guy): So we're going to be right back with Alan goldberg founder at friendly franchise advisory and business consulting group stay with us.

00:16:41.220 --> 00:16:48.060 Steven Frey (SMB Guy): Welcome back everyone it's Friday it's always Friday it's me it's Stephen fry your SMB guy we're talking with Alan goldberg.

00:16:48.360 --> 00:16:54.090 Steven Frey (SMB Guy): founder at fran link franchise advisory and business consulting group so we were listening to a little bit of.

00:16:54.390 --> 00:17:06.420 Steven Frey (SMB Guy): alan's story about how he got to where he is, I just wanted to kick this part off with just telling a little bit just story from my side of things, I like to sit out by the fire pit that I put in last year, makes me feel like i'm actually using it.

00:17:07.080 --> 00:17:14.190 Steven Frey (SMB Guy): But you know i've always loved franchise my parents had one going back 2828 years ago something like that.

00:17:14.490 --> 00:17:18.510 Steven Frey (SMB Guy): i've researched them for myself, you know just like anything else that I would talk about.

00:17:18.840 --> 00:17:25.200 Steven Frey (SMB Guy): You know, it comes down to good people and process before the product you're buying a system, you always have to remember that.

00:17:25.500 --> 00:17:34.920 Steven Frey (SMB Guy): And you know just because of the climate we've all been living through now there are definitely opportunities in franchising with certain types of industries that are really taking flight and i'm sure.

00:17:35.340 --> 00:17:42.270 Steven Frey (SMB Guy): Mr Allen goldberg can attest to some of that so Alan you know this, this part of the show we like to talk a little bit about.

00:17:42.570 --> 00:17:49.410 Steven Frey (SMB Guy): The method behind the madness, the science, so you know what do you do, how do you do it, how do you go to market for it.

00:17:49.650 --> 00:18:00.240 Steven Frey (SMB Guy): And I know there's a couple of different ways that you that you like to go to market for it, but you know tell us a little bit just you know if asked that question, you know what's the quickest response that you could give to people because.

00:18:00.690 --> 00:18:05.970 Steven Frey (SMB Guy): I know that there's a couple of different ways to skin the cat here but lay it on us what's the method behind the madness.

00:18:07.290 --> 00:18:17.970 Alan Goldberg: Well um there is a method like to blame it's not madness um I I work with an organization called the FDA the franchise brokers association.

00:18:18.300 --> 00:18:28.830 Alan Goldberg: And they are out talking to franchise companies, every day, they vet them they look for the best concepts and in verticals that are growing so that.

00:18:29.310 --> 00:18:35.790 Alan Goldberg: I know that companies that i'm working with have been screened they have a good management team, they have a good.

00:18:36.210 --> 00:18:47.520 Alan Goldberg: business model and process, and they have a good corporate culture, and so my focus really is on meeting the right people, and I look to plug the right peg into the riot hall.

00:18:48.030 --> 00:18:54.000 Alan Goldberg: it's probably one of the toughest jobs i've ever had because you know franchising isn't top of mind.

00:18:54.750 --> 00:19:08.940 Alan Goldberg: But a lot of people wants to expose to the idea of business ownership and looking at a franchise as a way to make a safe entree into it, they get very excited about the endless possibilities so.

00:19:09.360 --> 00:19:18.030 Alan Goldberg: You know, going to market typically is a simple process for most companies for me it's complicated because, although franchising is all about consistency.

00:19:18.450 --> 00:19:28.590 Alan Goldberg: On a consistent brand consistent process a consistent experience for the consumer, finding those people to get into a franchise is.

00:19:28.950 --> 00:19:38.370 Alan Goldberg: very inconsistent, so I have to do a lot of different things to find the right people, so it could be speaking at events I like talking at universities, I talked for.

00:19:38.850 --> 00:19:52.350 Alan Goldberg: SBA scores small business development corp on and groups like financial executive networking group and women entrepreneurs, I do digital marketing to try to reach specific group to people.

00:19:52.830 --> 00:20:06.510 Alan Goldberg: i'm on linkedin doing outreach to a lot of networking and i'm always looking for people who know me to introduce me to people they know because everybody knows somebody going through a change in their life, and those are really.

00:20:07.260 --> 00:20:24.030 Alan Goldberg: The kind of people i'm looking for that I can really help so it's not always a career change sometimes going through divorce, sometimes people going to decide on early retirement and discover that P in Auckland golf every day is not really that much fun so they're.

00:20:24.480 --> 00:20:25.530 Steven Frey (SMB Guy): Not fun every day.

00:20:26.070 --> 00:20:35.520 Alan Goldberg: works well, it could be, for some people, but I think a lot of people discover that they need a mental challenge arm and a lack of it, you know.

00:20:38.100 --> 00:20:38.910 Alan Goldberg: Is a muscle.

00:20:39.240 --> 00:20:43.740 Alan Goldberg: And if you don't keep it exercise and toned it goes when.

00:20:44.880 --> 00:20:45.930 Steven Frey (SMB Guy): We start this off.

00:20:46.860 --> 00:20:56.880 Steven Frey (SMB Guy): I like the idea of adaptive muscle memory and I like that you went there you know there's there's a bunch of criteria that I typically think of when i'm looking at a good process and a good business model.

00:20:57.150 --> 00:21:03.270 Steven Frey (SMB Guy): And I wanted to bring something up here real quick just going back to big frog the franchise I stopped in this, you know this week.

00:21:03.690 --> 00:21:13.590 Steven Frey (SMB Guy): You know they have right on their website, you know low cost high value proven concept multiple revenue streams residual recession resistant.

00:21:13.920 --> 00:21:25.230 Steven Frey (SMB Guy): Minimal overhead and low inventory high repeat and referral customer base minimal retail footprint and, most importantly, the one that I pointed out earlier, you know it's a people type of business.

00:21:25.530 --> 00:21:35.490 Steven Frey (SMB Guy): So I know this, when I think of you know, some some of the methodology here, you know, I think, especially with the franchise brokers association that your your your your your you haven't.

00:21:36.540 --> 00:21:44.370 Steven Frey (SMB Guy): You gave us a little bit, but there are there's some other like crazy core criteria that that you really look for as far as.

00:21:44.880 --> 00:21:56.430 Steven Frey (SMB Guy): What the franchise should produce and really what the the individual that you're talking about playing matchmaker with what kind of experience and resume they should have to make the best match.

00:21:57.120 --> 00:22:07.230 Alan Goldberg: You know, when I meet when I meet new candidates for a franchise I do, I can general background check to understand what their.

00:22:07.680 --> 00:22:15.390 Alan Goldberg: What their professional skills and experience has been also what their interests are also what their financial goals are.

00:22:15.840 --> 00:22:26.580 Alan Goldberg: and also with the resources look like, and I want to align them with businesses that fit properly, but I find a really valuable tool.

00:22:27.030 --> 00:22:41.430 Alan Goldberg: Is a psychometric tests that I have all candidates take um it's called as Oracle profile and zorro called profiles, give me a look under the hood it kind of categorize people into four buckets.

00:22:42.120 --> 00:22:52.740 Alan Goldberg: bloggers societal ills achievers and bloggers and say bloggers um any case each group has a very specific characteristic.

00:22:53.640 --> 00:22:59.910 Alan Goldberg: Belonging is want to be in a low risk situation, it could be a big company it's mature and has a very.

00:23:00.330 --> 00:23:12.000 Alan Goldberg: Established history and achiever might be looking at brand new startups that have exciting upside new concept, and they want to build a big kingdom society.

00:23:12.690 --> 00:23:25.920 Alan Goldberg: want to do something that gives back you know it could be senior care or education but they want to make a living, they may make good money but they want to be doing that something so something that will serve the Community and.

00:23:27.420 --> 00:23:41.310 Alan Goldberg: Each of these groups are good clues for me to what kind of companies will be a great fit for the individual, so we start out with a you know, a wide scope and narrow it down to a select few.

00:23:41.730 --> 00:23:54.990 Alan Goldberg: And I introduce each of the candidates at the at a senior level in the franchise organization and then I proceed to guide them through the approval process so most.

00:23:55.530 --> 00:23:57.570 Alan Goldberg: products and services people by.

00:23:58.470 --> 00:24:07.860 Alan Goldberg: The buyers and control, but this is a mutual consent process, so you have to love the idea as much as the idea is to love you so there has to be.

00:24:08.070 --> 00:24:16.470 Alan Goldberg: A real love fest so I try to coach the candidate, so they know what to expect in the interview process with the franchise.

00:24:16.800 --> 00:24:26.520 Alan Goldberg: And I try to guide them through and give them questions to ask along the way, so they can feel comfortable having a good presentation to the company.

00:24:26.700 --> 00:24:34.110 Alan Goldberg: And the company gets the kind of information they need from the individual to make a good decision on whether this is a good fit on both sides.

00:24:34.680 --> 00:24:39.990 Steven Frey (SMB Guy): I think what you just said is so important uncle Alan I like calling you won't go out and just feel so natural.

00:24:41.910 --> 00:24:46.800 Steven Frey (SMB Guy): personality profiling when you're talking about sales and business development and strategy.

00:24:47.130 --> 00:24:53.940 Steven Frey (SMB Guy): it's like it just goes kind of hand in hand with knowing your audience and I remember some of the training that I took back in the day about.

00:24:54.150 --> 00:25:01.470 Steven Frey (SMB Guy): You know, knowing the difference between a dominant driving ego expressive complacent amiable and stable analytic type of personality.

00:25:01.950 --> 00:25:14.850 Steven Frey (SMB Guy): that's very important to understand how people take in information and nowadays, you know with everything being a little bit more virtual as a result of the pandemic and you know just other advances in technology.

00:25:15.420 --> 00:25:25.440 Steven Frey (SMB Guy): More more important now than ever it's not what you say it's how you say so, you know you need to be able to really say it in a way that the audience can receive it.

00:25:25.920 --> 00:25:35.190 Steven Frey (SMB Guy): You know somebody who's a dominant driving egotistical person takes an information way different than somebody who's a complacent, maybe we'll save it stable of analytic type of combination.

00:25:35.520 --> 00:25:41.340 Steven Frey (SMB Guy): So I think that's that's spot on, and I think that's great that you have that, as part of your process that's great to hear.

00:25:41.730 --> 00:25:56.310 Alan Goldberg: Yes, Steve let me if I may add to that and say most people are a little light and self awareness, you know they look in the mirror they see who they are, but they don't totally know what drives and motivates them and.

00:25:57.360 --> 00:26:02.940 Alan Goldberg: there's a lot of valuable insight that both parties get through this process.

00:26:03.660 --> 00:26:10.650 Alan Goldberg: A lot of people discover what their likes and dislikes are by going through this, especially if you've been on a corporate career your entire life.

00:26:11.010 --> 00:26:21.000 Alan Goldberg: You never really had to think about business ownership, what I would like doing what I would enjoy doing what I would hate doing so um there's a lot of education.

00:26:21.600 --> 00:26:31.620 Alan Goldberg: And I think it's it's a good life lesson to understand what drives you in social situations, as well as professional in business situations.

00:26:32.790 --> 00:26:33.060 Alan Goldberg: yeah.

00:26:33.120 --> 00:26:41.160 Steven Frey (SMB Guy): that's there's no question about it it's spot on it is, it is not about looking for the shiny new product that's going to attract the most people.

00:26:41.550 --> 00:26:52.260 Steven Frey (SMB Guy): It is about finding the right people to partner with and executing a good, clear, tangible process to get you to the right end game so i'm very happy to be talking with one of the people I consider to be.

00:26:52.620 --> 00:27:04.050 Steven Frey (SMB Guy): Amongst the best people in the industry for this, the founder of friendly Alan goldberg franchise advisory and business consulting we're going to take a quick break but we'll be right back with more or always Friday stay with us.

00:27:05.520 --> 00:27:07.860 Steven Frey (SMB Guy): or listening to talk radio.

00:27:08.070 --> 00:27:08.520 And my.

00:27:09.660 --> 00:27:11.010 Left edge case.

00:29:53.460 --> 00:30:02.610 Steven Frey (SMB Guy): Welcome back to always Friday with me Stephen fry your SMB guy we're talking with Alan goldberg founder fran link franchise advisory and business consulting group.

00:30:02.940 --> 00:30:09.720 Steven Frey (SMB Guy): So Alan we're going to get a little bit more into the madness that you see out there things that you've seen in the past, things that you see today.

00:30:09.990 --> 00:30:19.650 Steven Frey (SMB Guy): And when I look at franchising I always assume there's some type of madness element and there's no doubt that the pandemic has likely added some other other things into the mix but.

00:30:20.010 --> 00:30:25.650 Steven Frey (SMB Guy): I know you've had some of your own experiences along the way, where you could arguably consider it madness that leads you into the.

00:30:25.950 --> 00:30:34.680 Steven Frey (SMB Guy): awesome consultative position that you're in right now but yeah this is more the artistic observational part of the program here and no subject to taboo.

00:30:34.920 --> 00:30:40.140 Steven Frey (SMB Guy): You know you don't have to compromise any sort of client confidentiality, we can always make up stories around it, but.

00:30:40.500 --> 00:30:48.810 Steven Frey (SMB Guy): You know, lay it on us what have you seen out there, especially as of late that you want to highlight here because i'm sure i'm sure you've seen no shortage of interesting stories.

00:30:50.430 --> 00:31:01.680 Alan Goldberg: Well i'm interesting is an understatement and like what we've been through over the last 12 months has been madness and maddening but you know.

00:31:03.120 --> 00:31:22.560 Alan Goldberg: beyond all the laws and pain it's caused it's also been an eye opener for a lot of people, I think the pandemic is acted as sort of a catalyst and all the changes that were occurring around us we're accelerated and it also caused people to take.

00:31:23.610 --> 00:31:36.480 Alan Goldberg: Do more self self inspection or be more introspective about their business their career where they're going and, unfortunately, many of us get into this um.

00:31:37.110 --> 00:31:53.400 Alan Goldberg: Current where momentum carries us and may not always be healthy, so we visiting and sometimes rebooting is really a great experience and change in our lives is really something we all need to embrace, so I think.

00:31:54.090 --> 00:32:01.050 Alan Goldberg: it's given a lot of people an opportunity to either bail out of what they've been doing or people to dive in.

00:32:01.410 --> 00:32:18.090 Alan Goldberg: And a lot of the boomers who had been through 911 and had been through 2008 nine decided, this is it i'm done and decided to cash out leave their business so in the awake was a huge opportunity, the fact that.

00:32:18.900 --> 00:32:27.390 Alan Goldberg: A lot of realtors weren't collecting income on their leases meant that they were more negotiable for new tenants to come in and move into their space.

00:32:27.840 --> 00:32:36.480 Alan Goldberg: On the fact that franchise companies had a really soft year last year because of all the economic crisis.

00:32:36.750 --> 00:32:50.790 Alan Goldberg: meant that they were more flexible with territory, size and some of the terms, and I think it also prompted a lot of people to do new kinds of businesses that they never would have considered in the past, so through all the maddening.

00:32:51.570 --> 00:33:02.430 Alan Goldberg: Months that we've been through I think a lot of people coming out the other side with a completely new view of what they want to do professionally and you're seeing new kinds of opportunities.

00:33:03.480 --> 00:33:10.080 Steven Frey (SMB Guy): yeah there's no doubt about it, you said something just about the economics of things that I want to go back to for a second so.

00:33:10.350 --> 00:33:15.810 Steven Frey (SMB Guy): You know, typically when I when I do the show here, you know I reference some type of published work that's out there already.

00:33:16.170 --> 00:33:24.300 Steven Frey (SMB Guy): And there was you know the international franchise association produced an economic outlook report for 2021 and they had they had some data from.

00:33:24.720 --> 00:33:32.970 Steven Frey (SMB Guy): The CEO of a company called fran data Darrell Johnson, there was a bunch of highlights in here that I just I found fascinating you know I like to read this type of stuff.

00:33:33.330 --> 00:33:43.530 Steven Frey (SMB Guy): But you know they went over the big picture outlook, which you know, had some some thoughts in there, like you would expect, you know near term GDP boom, followed by a return to slow growth, you know rising.

00:33:43.920 --> 00:33:50.280 Steven Frey (SMB Guy): inflation rate in a year or two all these type of stuff they talked about 2021 franchise business growth.

00:33:50.550 --> 00:33:58.890 Steven Frey (SMB Guy): You know, by the year end franchising will have covered to nearly 2019 levels In most places, you know business growth, employment, economic outlook contribution to GDP.

00:33:59.130 --> 00:34:09.570 Steven Frey (SMB Guy): You know, particular growth sectors, you know particular businesses recovering sectors, but then the one that got me was the roadblocks to future growth and the bullet points here where.

00:34:09.870 --> 00:34:23.700 Steven Frey (SMB Guy): You know, things like permanently changed consumer behavior acceleration of technology adoption increasing minimum wage impact for the more Labor intensive you know minimum wage types of franchise models out there.

00:34:24.270 --> 00:34:30.360 Steven Frey (SMB Guy): give me your spin on this like do you see the same kind of you know, same kind of thoughts that the IFA sees.

00:34:31.290 --> 00:34:35.970 Alan Goldberg: Certainly it's being driven by a number of things um well.

00:34:36.960 --> 00:34:50.070 Alan Goldberg: Unfortunately, there are 10 million people that were working, a year ago that are unemployed today so there's been a lot of corporate restructuring and as a result there been a lot of people that are.

00:34:50.730 --> 00:35:03.840 Alan Goldberg: Looking to re engage with their career, so I think that is an opportunity for for both the transition or and for the franchise space, because a lot of execs are going to find that.

00:35:04.590 --> 00:35:21.420 Alan Goldberg: They can leverage their skills and completely new directions and get into a business ownership situation where they really are building equity, as opposed to renting and here's a chance for them to try something new and there's a lots of choices out there.

00:35:22.590 --> 00:35:31.140 Alan Goldberg: I also think technology is driving a lot of change um you know the change in franchising is not just a result of drive through windows.

00:35:31.410 --> 00:35:47.970 Alan Goldberg: And more outdoor space at restaurants, but if you look at the healthcare arena, which is a huge sector on Tele health which was not on anyone's radar a year ago now 30 over 30% of individuals have experienced.

00:35:48.480 --> 00:35:55.020 Alan Goldberg: A Tele health exchange with a physician and way we're going to get health care is changing in terms of.

00:35:55.350 --> 00:36:03.030 Alan Goldberg: Where we get it, how it's delivered, so I think technology is accelerating growth of new opportunities in the healthcare space.

00:36:03.360 --> 00:36:13.560 Alan Goldberg: And this is going to create lots of new business opportunities for people looking to get in and franchising will certainly benefit from those kinds of changes.

00:36:14.040 --> 00:36:25.440 Alan Goldberg: um and also you know, right now, money is extremely cheap, so a lot of people who are looking to finance a business can get in with an SBA loan.

00:36:25.770 --> 00:36:34.290 Alan Goldberg: and put down, maybe 15% of what the total investment cost is and have a really low interest rate.

00:36:34.800 --> 00:36:50.250 Alan Goldberg: funded by the Federal Government, so all these factors are all coming to play and converging which are going to bode well for the industry at large, and also for people looking to make change in their in their life.

00:36:51.180 --> 00:36:58.950 Steven Frey (SMB Guy): that's an excellent a couple of excellent points that you made there, and you know, the idea of you know, money being cheap interest rates, you know being low as they are.

00:36:59.250 --> 00:37:03.060 Steven Frey (SMB Guy): You know, but that's you know your expertise, bringing to the table of knowing how to navigate.

00:37:03.330 --> 00:37:12.570 Steven Frey (SMB Guy): You know where to find the SBA loans, where you can put 15% down, I mean when you start to think about a franchise where they tell you the initial investment is $200,000.

00:37:12.900 --> 00:37:30.540 Steven Frey (SMB Guy): And you can break the barrier of entry, with 15% down or $30,000 and finance the business initiative you start to work on certain numbers that might be very attractive to a lot of people that look at it as an insurmountable goal to start a business like this.

00:37:31.860 --> 00:37:43.320 Alan Goldberg: Absolutely, and you know another thing i'm we should talk about is the cost of entry, because I think there's a perception that no franchising is unaffordable.

00:37:43.620 --> 00:37:50.790 Alan Goldberg: And that the costs prevent a lot of individuals from going down that road, but in addition to the financing aspect.

00:37:51.330 --> 00:38:01.710 Alan Goldberg: um frickin mortar businesses which typically are you know retail are the ones that are at the higher end of the cost.

00:38:02.280 --> 00:38:17.730 Alan Goldberg: range, there are a lot of service businesses that can be done from a Home Office from a virtual office that don't require brick and mortar ELISE build out inventory and lots of employees and it can be done remotely.

00:38:18.720 --> 00:38:28.440 Alan Goldberg: Steve you're in the small and medium business world, a lot of these companies are contracting out for accounting services for technology services.

00:38:29.100 --> 00:38:46.920 Alan Goldberg: coaching to help them be more productive, so there are a lot of business opportunities that are available that don't have a high barrier to entry, because the cost to get started, is really a lot lower than most people realize.

00:38:47.880 --> 00:38:51.270 Steven Frey (SMB Guy): yeah no, I think I think that's very important for people to understand that there again.

00:38:51.900 --> 00:38:58.860 Steven Frey (SMB Guy): people tend to be focused on product, and you know what something is going to cost sometimes does fall into the product category it's like hey wait just.

00:38:59.100 --> 00:39:09.360 Steven Frey (SMB Guy): Speak to the right people come up with the right plan of attack 12345 you're going to get to the right end product you're going to get to the right solution the right.

00:39:09.720 --> 00:39:18.510 Steven Frey (SMB Guy): partner at you know for going into the franchise world that has a scalable revenue model, so you know, going back to even just your website for a second.

00:39:18.780 --> 00:39:25.650 Steven Frey (SMB Guy): You know you have a little scrolling bar of featured franchises and I thought it was interesting because you know, the first five that I saw on their kind of.

00:39:26.040 --> 00:39:34.440 Steven Frey (SMB Guy): representative of where there are some additional opportunities in the franchising world these days, I mean there might have always been opportunities in some of these spaces.

00:39:34.710 --> 00:39:38.040 Steven Frey (SMB Guy): But nowadays just because of some of the pandemic impact.

00:39:38.370 --> 00:39:44.520 Steven Frey (SMB Guy): You know, there are there do seem to be opportunities in places like cleaning and health and wellness and home improvement and.

00:39:44.760 --> 00:39:49.830 Steven Frey (SMB Guy): home, health care and you'll still still things like restaurant hospitality, leisure, if you have the right model.

00:39:50.160 --> 00:39:58.920 Steven Frey (SMB Guy): You know, but things like big frog specialty retail and customized specialty retail you know for schools and universities and sports teams and all of that.

00:39:59.160 --> 00:40:10.230 Steven Frey (SMB Guy): So you know what what kind of changes have you seen with just certain industry verticals that you tend to work with where there seems to be a step up in opportunity now just as a result of the last year and a half.

00:40:11.670 --> 00:40:12.840 Alan Goldberg: Well i'm.

00:40:14.280 --> 00:40:20.640 Alan Goldberg: Health and wellness is an area that I really love um you know regrettably we're all getting older.

00:40:21.450 --> 00:40:31.230 Alan Goldberg: And the Stat that always like stuns me is that 10,000 people turn 65 every day so everybody wants to stay young longer and look good and be helping.

00:40:31.590 --> 00:40:50.070 Alan Goldberg: And so, there are a lot of business opportunities in the health and wellness sector um could be medical franchises alternative care supplementation fitness there are dozens of of new concepts that are coming into the market.

00:40:51.210 --> 00:41:09.930 Alan Goldberg: fit tech is kind of an interesting hybrid between fitness and technology, so there, there are a lot of new avenues in that are being driven by the aging demographic the healthcare trend and technology all making new types of opportunities available.

00:41:11.040 --> 00:41:17.100 Steven Frey (SMB Guy): yep yeah there's one other thing that I know you and i've talked about, and I just thought of this while you were while you were speaking with me again.

00:41:17.490 --> 00:41:22.800 Steven Frey (SMB Guy): You know there's in the medical world as it is there's been a lot more of a push to.

00:41:23.160 --> 00:41:33.870 Steven Frey (SMB Guy): You know instant care facilities and providers, and you know it's like when you talk about playing matchmaker to the right types of franchise opportunities, you know, in the health and wellness space, I know you and i've spoken about this before.

00:41:34.230 --> 00:41:42.870 Steven Frey (SMB Guy): You know, a doctor that's maybe part of a practice that they're unhappy with or even if they own their own practice and they want to sell it.

00:41:43.290 --> 00:41:49.920 Steven Frey (SMB Guy): And you know, like to somebody else they've been in the business for a number of years and they want to distance themselves from it and monetize their practice.

00:41:50.310 --> 00:42:01.740 Steven Frey (SMB Guy): Those are still even potentially great candidates to look into the franchise instacart type of model and take over running one of those centers on behalf of a friend, a franchise or am I wrong.

00:42:02.310 --> 00:42:15.000 Alan Goldberg: No definitely, especially since you know it's within their wheelhouse you know they they're all about health and wellness and they also like to talk on a great deal about prevention versus treatment.

00:42:15.450 --> 00:42:22.980 Alan Goldberg: So getting involved in healthy businesses that don't necessarily require you to be ill to be interested in them.

00:42:23.430 --> 00:42:31.320 Alan Goldberg: But people who want to stay healthy um and and physicians who want to get into those kinds of opportunities.

00:42:31.560 --> 00:42:46.020 Alan Goldberg: feel good about you know, extending their reach beyond their clinical practice into other areas where potentially they can reach more people earlier on in their lives and help them stay healthier longer yeah.

00:42:46.050 --> 00:42:56.730 Steven Frey (SMB Guy): hundred percent we're going to take a quick break but we're going to be right back with Alan goldberg founder at fran link franchise advisory business consulting group right here on always Friday stay with us.

00:42:58.350 --> 00:42:59.250 and listening to.

00:43:00.870 --> 00:43:01.620 Steven Frey (SMB Guy): nyc.

00:45:15.300 --> 00:45:25.500 Steven Frey (SMB Guy): Welcome back it's always Friday with me Stephen fry your SMB guy we're chatting here with Alan goldberg founder at fran link a franchise advisory and business consulting group.

00:45:25.800 --> 00:45:38.400 Steven Frey (SMB Guy): Coming up here at the 12 o'clock hour, we have Jeremiah fox on the entrepreneurial web So if you guys like the small, medium sized business focused discussion stay with talk radio dot nyc bound to get some great pearls of wisdom from Jeremiah.

00:45:38.670 --> 00:45:46.770 Steven Frey (SMB Guy): we're going to bring things home with my buddy and yours Alan goldberg, also known as hashtag uncle Alan, the reason I keep calling him.

00:45:47.430 --> 00:45:57.660 Steven Frey (SMB Guy): uncle Alan goldberg is because we were actually introduced by my good buddy Michael goldberg who is alan's nephew in real life and Michael was actually a guest on the show.

00:45:58.200 --> 00:46:00.870 Steven Frey (SMB Guy): Late last year, so Michael thinking of you out there buddy.

00:46:01.470 --> 00:46:08.460 Steven Frey (SMB Guy): But we're going to bring things home with uncle Alan here and just talk a little bit about the messaging what weekend insight can listeners take away.

00:46:08.790 --> 00:46:15.540 Steven Frey (SMB Guy): To make a Monday impact and we've gone over a great deal of things here with with Alan today, you know I always thought of it as.

00:46:15.810 --> 00:46:22.140 Steven Frey (SMB Guy): don't do it alone, the whole idea of franchising is you know you want to be entrepreneurial but you want to buy into a system.

00:46:22.620 --> 00:46:29.250 Steven Frey (SMB Guy): And you know you should have the right partner with for that, but you know uncle Alan said something to me right before the show that I thought was very relevant.

00:46:29.700 --> 00:46:43.320 Steven Frey (SMB Guy): He also said, you know everyone has a next chapter, and I think that's that type of messaging is a good one here, so you know i'll go out and bring us home what weekend insight can everyone take away to make a Monday impact, give us the give us the sound bites.

00:46:44.520 --> 00:47:01.470 Alan Goldberg: Well, I love to think about it in the terms that we do all have a second chapter in US maybe some of us a third so um it's really about believing in yourself and powering through your fear and really.

00:47:02.370 --> 00:47:11.820 Alan Goldberg: Moving yourself to make changes in your life, and it is a quote that came across I thought was kind of cool um and it reads.

00:47:12.390 --> 00:47:18.390 Alan Goldberg: Work like you don't need the money love like you've never been hurt and dance like nobody's watching.

00:47:19.110 --> 00:47:35.880 Alan Goldberg: And I think that really embodies you know what we're talking about today it's really embracing change not fearing about how you look um but really believing in yourself and being able to power through and achieve your dreams and.

00:47:36.990 --> 00:47:40.500 Alan Goldberg: Live your best life so Those are all great things to keep in mind.

00:47:41.670 --> 00:47:45.780 Steven Frey (SMB Guy): I think I think that's a great message for people to take away for the weekend and.

00:47:46.170 --> 00:47:51.960 Steven Frey (SMB Guy): You know, again it's, it is not so much about the optics about how things look, I mean you know i'm a goofball wearing shades here with you.

00:47:52.260 --> 00:48:01.380 Steven Frey (SMB Guy): But it's you know it's it's something where you know very often a lot of these types of franchises especially they look like they're they're very robust and they have everything together.

00:48:01.710 --> 00:48:09.870 Steven Frey (SMB Guy): And it's not always the case, sometimes even the franchise themselves can be a fly by night type of discussion where somebody's got it organized and it wasn't able to sustain the distance.

00:48:10.140 --> 00:48:16.350 Steven Frey (SMB Guy): You know, but you in the way that you work you work with a vetted community of you know, hundreds of different franchises that have.

00:48:17.040 --> 00:48:24.450 Steven Frey (SMB Guy): stood the test of time and i've gone through the different types of criteria that you know set forth, not only by someone like you very experienced but.

00:48:24.690 --> 00:48:34.650 Steven Frey (SMB Guy): You know by other association and affiliations of other industry professionals and really looking for you know kind of the best in breed types of types of platforms out there, so.

00:48:35.010 --> 00:48:43.230 Steven Frey (SMB Guy): I think it's I think it's great I think the way that you're that you're going about business is great I just uh I wish I could talk to guys, like you, on the regular.

00:48:44.130 --> 00:48:45.870 Alan Goldberg: You can just call me yeah.

00:48:47.790 --> 00:48:49.950 Steven Frey (SMB Guy): Well, we might actually have to do that, I do see.

00:48:50.640 --> 00:48:59.970 Steven Frey (SMB Guy): A lot of opportunity in the franchising world and, and I think you know, everybody out there remembers I did interview another franchise consultant, a couple months back my buddy frank Bailey.

00:49:00.360 --> 00:49:07.920 Steven Frey (SMB Guy): And you know he's he's been doing some great work also in the health and wellness space, he was you're affiliated with the franchise or directly in that space, but.

00:49:08.190 --> 00:49:14.160 Steven Frey (SMB Guy): You know, he works on the franchise consulting side of things as well now just like you do and it's a spot where.

00:49:14.520 --> 00:49:21.180 Steven Frey (SMB Guy): You know, although you're buying established systems and all that sometimes, or sometimes trying to even create your own system if you have the right concept.

00:49:21.630 --> 00:49:31.110 Steven Frey (SMB Guy): People need a lot of help navigating this type of wilderness, and you know there's nobody better than than you ogle Allen to to hold their hand as they walk through the woods.

00:49:31.980 --> 00:49:36.090 Alan Goldberg: Well, thanks Steve I appreciate the opportunity to come on today and.

00:49:36.810 --> 00:49:48.090 Alan Goldberg: This has been a lot of fun and you know what a final note, is you know buying a franchise is not a guaranteed success and, as you pointed out, some are weak players and summer strong players.

00:49:48.330 --> 00:50:03.600 Alan Goldberg: The goal is to really identify you know who the the winners are from the losers and but business is a gamble it's a risk, like everything in life is, and so what you really want to do is minimize your risk as best as you can.

00:50:04.260 --> 00:50:13.800 Steven Frey (SMB Guy): I agree there's always risk with everything, everything is a given to take, but you want to be able to manage the risk as best as you possibly can, and you could do so with hashtag uncle Alan.

00:50:14.190 --> 00:50:18.780 Steven Frey (SMB Guy): Alan goldberg at friendly so before I let you go for the day you're not going to get off that easy.

00:50:19.110 --> 00:50:26.370 Steven Frey (SMB Guy): I do want to revisit my favorite three questions with you, which are, what is your favorite movie or TV show character, who was your favorite movie or TV show character.

00:50:26.610 --> 00:50:33.660 Steven Frey (SMB Guy): What is your favorite movie or TV show and, what is your favorite musical instrument and who is the artist you'd like to hear play it so without further ado.

00:50:34.980 --> 00:50:53.160 Steven Frey (SMB Guy): uncle allen's favorite movie character is maverick from top gun and you know I didn't necessarily think of you as the maverick you know Tom cruise type type when you said that but uh not bad, I gotta say, like you, do you do translate well.

00:50:53.160 --> 00:51:09.210 Steven Frey (SMB Guy): To average and I know you like the idea of being a total heartthrob and you are anyways don't worry, but I do like to join my my friends here and any pictures that I can I wasn't able to make it happen on this one, but I was able to make it happen on this one.

00:51:11.850 --> 00:51:25.890 Steven Frey (SMB Guy): So next answer favorite movie I am legend with will Smith, so will smith's character, Robert level brilliant scientist so much like uncle Alan studying his chemistry back in the day.

00:51:26.490 --> 00:51:35.250 Steven Frey (SMB Guy): survivor of a man made plague that transforms humans into bloodthirsty mutants so I couldn't help myself, I had to put you on the face of a bloodthirsty mutant.

00:51:35.640 --> 00:51:43.470 Steven Frey (SMB Guy): You know so so will Smith Robert Neville wanders alone through New York City calling for other possible survivors and trying to find a cure to the mutant.

00:51:44.250 --> 00:51:53.790 Steven Frey (SMB Guy): type of reaction using his own immune blood, I was great to hear you say this because you know I would refer to us the man, the myth, the legend I always thought you were a legend.

00:51:54.120 --> 00:51:57.060 Steven Frey (SMB Guy): So there's no good answer for me to play around with here.

00:51:57.510 --> 00:52:06.870 Steven Frey (SMB Guy): And you know as far as your favorite instrument and the artist you'd like to hear play it and other one that hits home with me as a Jersey boy, and as someone who played the saxophone himself.

00:52:07.290 --> 00:52:13.050 Steven Frey (SMB Guy): You know saxophone and none other than Mr Clarence clemons of the E street band with my buddy Bruce springsteen.

00:52:13.380 --> 00:52:25.920 Steven Frey (SMB Guy): uncle Alan great to have you on the show today a true pleasure, I love this topic of conversation, and I feel like I could easily do it with you again because i'm pretty sure we both didn't get to everything we wanted to talk about so.

00:52:26.850 --> 00:52:27.900 Alan Goldberg: It was great being here.

00:52:28.980 --> 00:52:31.200 Alan Goldberg: thanks for having me on I love this.

00:52:32.100 --> 00:52:36.180 Steven Frey (SMB Guy): pleasure is mine, I know I can always count on you to come in and have some fun so.

00:52:36.930 --> 00:52:45.000 Steven Frey (SMB Guy): I do appreciate you and you know all of you out there, the world of franchising is one that that can be a big big.

00:52:45.630 --> 00:52:56.070 Steven Frey (SMB Guy): pivot next chapter change in your your business model, one that can be very advantageous, especially in the years to come, something that we've talked about in previous shows.

00:52:56.730 --> 00:53:01.410 Steven Frey (SMB Guy): You know anytime there's a big macro or even global event like we've all experienced now.

00:53:01.710 --> 00:53:11.400 Steven Frey (SMB Guy): Things like franchising do tend to go in a good direction, people are either getting downsized or they're just calling it quits or as allowing delicately noted.

00:53:12.120 --> 00:53:16.290 Steven Frey (SMB Guy): People are retiring you know baby boomers at a rate of 10,000 a day right now.

00:53:16.770 --> 00:53:25.560 Steven Frey (SMB Guy): You know they're looking for other ways to maybe put some good executive skills to you, so if they're looking for somebody who acts in the form of an executive recruiter for the franchise world.

00:53:25.830 --> 00:53:36.150 Steven Frey (SMB Guy): They can reach out to Allen and friendly friend dash link COM F ra n dash Li n he is on social media he does have some promotion going on about him.

00:53:36.390 --> 00:53:45.750 Steven Frey (SMB Guy): Also, you could research, the franchise brokers association that uncle Allen is affiliated with so coming up next week we're going to be talking about heart centered leadership.

00:53:46.080 --> 00:53:52.290 Steven Frey (SMB Guy): With my good friend, Dr Dorothy Martin devil PhD master trainer international speaker best selling author.

00:53:52.500 --> 00:53:58.380 Steven Frey (SMB Guy): visionary leadership coach and confidant is there anything this woman does not do as mother's day is upon us.

00:53:58.590 --> 00:54:05.370 Steven Frey (SMB Guy): I wanted us to speak with someone who brings experience, wisdom and humor as only someone who is walk the walk and do.

00:54:05.640 --> 00:54:16.140 Steven Frey (SMB Guy): My special guest offers pragmatic tools for change problem solving and growth, leaving her audiences laughing inspired and ready to create change with themselves as soon as their company.

00:54:16.710 --> 00:54:24.300 Steven Frey (SMB Guy): leaves the auditorium so good as that relates to the SMB world when business leaders are surviving the company just survive.

00:54:24.840 --> 00:54:36.870 Steven Frey (SMB Guy): When business leaders are thriving the company thrives with Dr D leaders learn to build a culture, so that their team share their vision, causing them to do more than expected.

00:54:37.140 --> 00:54:48.510 Steven Frey (SMB Guy): And everyone thrives with one shared vision and purpose creativity joy and engagement result she says when we fear not being enough, we have lost sight of being more than was ever imagined.

00:54:48.870 --> 00:54:56.400 Steven Frey (SMB Guy): I believe her she's wicked smack as she would say she does hail from the New England area, so be prepared for that next week, until then.

00:54:56.850 --> 00:55:09.570 Steven Frey (SMB Guy): really hope you guys received some weekend insight to make a Monday impact Thank you so much for joining us on always Friday, we will be back on Friday next week at 11am Eastern time have a great weekend everyone we'll see you then.

00:55:10.200 --> 00:55:11.310 Alan Goldberg: Thanks to everyone.

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