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Employment Law Today

Tuesday, April 13, 2021
13
Apr
Facebook Live Video from 2021/041/3-  Your Website A-Game

 
Facebook Live Video from 2021/041/3-  Your Website A-Game

 

2021/041/3- Your Website A-Game

[NEW EPISODE] Your Website A-Game

With the pandemic’s virtual new world, having a professional modern website and digital marketing has never been more crucial.

Tune in when my guest, Maxie Groebner, discusses the latest changes for business owners in terms of website presence, along with strategies for improving SEO.

Tune in for this informative conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.


Show Notes

Segment 1

Eric introduces his guest, Maxie Groebner, Co-Founder of Studio 6 Agency. They assist businesses in cultivating a strong digital presence and improving SEO in the age of COVID. Once the shutdown began, depending on the industry, businesses were rushing to make the switch to online. Through her company Studio 6 Agency, Maxie helped venues and restaurants create a unique online presence and even new services. Some of the tips for digital marketing that Maxie gave her clients she had recommended long before and many were rushing to implement her suggestions last year. Eric points out that the silver lining to this is that the pandemic has forced business owners to do the things that they had been meaning to do the whole time.

Segment 2

Remote is a challenge for many people and continues to be a challenge. Even something simple like a client meeting is drastically different. In order to stand out to potential clients, Maxie has begun presenting video components so that clients can better visualize ideas. Maxie discusses the importance of a brand having consistency throughout their different accounts and updating their content to maintain visibility.

Segment 3

Eric asks Maxie what future trends she believes we’ll see in digital marketing. She believes that e-commerce is more important than ever. People also love to see a person on a website, it makes them feel more connected to the business. She also encourages people to utilize AI software on sites to promote your business by targeting specific audiences. Maxie states that it can surprisingly be a bit more inexpensive than people think.

Segment 4

The way Studio 6 Agency differentiates from other agencies is through their research when they take on new clients. With that research they are able to help businesses create personalized content that would work for them. If you would like to receive the services of Studio 6 Agency, visit www.studio6agency.com.


Transcript

00:00:30.360 --> 00:00:37.050 Eric Sarver, Esq.: Good evening, welcome to employment law today i'm your host Eric solver i'm an employment law and business law attorney.

00:00:37.380 --> 00:00:43.080 Eric Sarver, Esq.: and host of this weekly video podcast and talk radio show right here on talk radio nyc.

00:00:43.440 --> 00:00:53.040 Eric Sarver, Esq.: And the focus of my show is really intended to help business owners, including small to mid sized businesses, companies and entrepreneurs.

00:00:53.400 --> 00:01:07.020 Eric Sarver, Esq.: As they navigate and overcome the obstacles and hurdles that the pandemic has placed in their way and along the way we also have helpful information and guidance for you, that should be beneficial, even when this pandemic is.

00:01:07.470 --> 00:01:17.610 Eric Sarver, Esq.: A light in our rearview mirror so with that brief introduction i'd like to welcome my guest tonight maxie grosvenor maxie welcome to the show.

00:01:19.980 --> 00:01:21.660 Eric Sarver, Esq.: Oh, I think you're muted maxine have been.

00:01:23.820 --> 00:01:25.590 Eric Sarver, Esq.: My pleasure happens happens everyone.

00:01:26.820 --> 00:01:35.130 Eric Sarver, Esq.: Acts against being on i'd like to introduce you and our topic tonight is called your website a game your online presence in the pandemic.

00:01:35.670 --> 00:01:42.780 Eric Sarver, Esq.: And maxie grosvenor is a senior partner and marketing director and studio six agency.

00:01:43.200 --> 00:01:51.600 Eric Sarver, Esq.: A Max he knows how to keep everything in the office running smoothly, a skill, she attributes i'll be aware elite to the fact that her astrological sign is libra.

00:01:52.200 --> 00:02:01.020 Eric Sarver, Esq.: minds in Aries interesting i'm not sure what that means, but maybe there's some connection and but it probably has more to do with the fact that she has had ample experience.

00:02:01.890 --> 00:02:12.090 Eric Sarver, Esq.: Max he graduated from the Technical University of Illinois in Germany, with an MBA in marketing she has worked in the marketing departments of the German TV channel mtr.

00:02:12.450 --> 00:02:20.250 Eric Sarver, Esq.: The words in her food company and go go guerilla media diversity that demonstrates just how versatile she can be.

00:02:20.940 --> 00:02:35.490 Eric Sarver, Esq.: Once maxine move to New York she became a partner in studio six agency, where she applies over skills passion, creativity and dedication to helping his clients succeed so with that introduction maxie once again glad to have you on the show tonight.

00:02:36.120 --> 00:02:41.010 Maxie Groebner: thanks for having me it's such a pleasure to be finally on this i've heard so much about it sounds like very excited.

00:02:41.580 --> 00:02:52.170 Eric Sarver, Esq.: Thanks sure thing, so, as I mentioned, you and I have spoken and the topic of course is for our listeners tonight is your website a game, the online presence in the pandemic and.

00:02:52.710 --> 00:03:00.570 Eric Sarver, Esq.: Just by way of background before we get to our questions, I know that, with the coven 19 pandemics virtual new world.

00:03:01.110 --> 00:03:09.810 Eric Sarver, Esq.: Many of the in person methods for businesses to advertise what you gain exposure and demonstrate their sophistication are unavailable.

00:03:10.170 --> 00:03:22.860 Eric Sarver, Esq.: The days of sponsoring company cocktail hours, giving seminars someone's been having based office or showcasing your services or your products face to face will hopefully returning in, but we have a while to go.

00:03:23.400 --> 00:03:31.500 Eric Sarver, Esq.: So, now more than ever having a professional online presence, a modern accessible website a digital marketing campaign.

00:03:31.920 --> 00:03:36.270 Eric Sarver, Esq.: and advertising strategy are these are all crucial for your business's success.

00:03:36.750 --> 00:03:53.340 Eric Sarver, Esq.: So tonight Max you open and I will address the latest changes for business owners in terms of website presence, along with strategies for improving seo in the age of coven So yes, with that when I asked you maxie if my first question tonight.

00:03:54.390 --> 00:04:03.810 Eric Sarver, Esq.: Can you tell our listeners a bit more about yourself and also perhaps what prompted you to co found studios six agency sure.

00:04:04.500 --> 00:04:15.690 Maxie Groebner: Like I said, my name is Max grosvenor I actually came here in 2008 I graduated in Germany and I never really wanted to live in Germany and I always found this American way of life very interesting.

00:04:16.140 --> 00:04:25.590 Maxie Groebner: So kind of catching my entrepreneurial spirit coming over to the US starting to work, making some really good connections within New York City like working at go guerilla.

00:04:26.190 --> 00:04:32.760 Maxie Groebner: MEDIA and then finding a partner and finding somebody who was sort of had that entrepreneurial spirit as well.

00:04:33.210 --> 00:04:38.280 Maxie Groebner: In the advertising world and I thought it was an interesting concept, I never really thought of myself as working in.

00:04:38.670 --> 00:04:46.920 Maxie Groebner: An advertising, but then I was like having that other person that creative side were really icon from the marketing and from the more of the strategy.

00:04:47.160 --> 00:04:57.450 Maxie Groebner: On like how to really lay out the plan and then finding somebody like who comes with the creative and we thought why don't we just create our own agency and bring our clients forward.

00:04:58.650 --> 00:05:08.250 Maxie Groebner: sort of starting studio, six, eight and say and we've been in business for a few years now and been really successful even with covert hitting last year and I really.

00:05:08.550 --> 00:05:12.960 Maxie Groebner: Putting a little bit of a damper on our growth and success that we've built over the last few years.

00:05:13.230 --> 00:05:25.350 Maxie Groebner: But really taken out the positives that came out of it and believe driving with that moving forward and one of the things that we're going to be talking about tonight is really websites and like how to improve your website.

00:05:25.860 --> 00:05:30.090 Maxie Groebner: improve it updated and I really put a good footprint out there in the world.

00:05:30.720 --> 00:05:38.310 Eric Sarver, Esq.: Yes, absolutely yes, I mean it's interesting that you talk about right these two sides, the marketing the strategy side and the creative side and.

00:05:38.610 --> 00:05:45.690 Eric Sarver, Esq.: I mean I there's a there's some creativity involved with with marketing and strategy as well, but I, I think that having.

00:05:46.290 --> 00:05:52.980 Eric Sarver, Esq.: an analytical side to a company and then creative as well and marrying those two does sound like an interesting.

00:05:53.700 --> 00:05:59.490 Eric Sarver, Esq.: step up or an extra benefit, you can give to your clients so interesting to hear that background.

00:06:00.000 --> 00:06:08.430 Eric Sarver, Esq.: Including being in Germany, then come to New York City and having the entrepreneurial bug by June, as it does so many of us that's that's that's great to hear.

00:06:09.390 --> 00:06:23.940 Eric Sarver, Esq.: And you mentioned websites, I definitely want to address that I want to mention that pandemic a bit, and I want to i'm curious like what were some key changes maxie that that you've seen with your clients over the past year, based on.

00:06:27.150 --> 00:06:37.230 Maxie Groebner: I mean like once covert hit we our agency has like a variety of clients so it's like we service, not just one specific industry, so we could see it from a cold it like from a few different aspects.

00:06:37.530 --> 00:06:41.640 Maxie Groebner: There was some within like hospitality and entertainment it really shut down.

00:06:42.000 --> 00:06:49.500 Maxie Groebner: Within a day there was no like preparation, there was no like oh let's do something else, and for those types of clients it really became important to.

00:06:49.890 --> 00:07:02.190 Maxie Groebner: find other ways to communicate with the audience like it wasn't like you couldn't go to a concert venue anymore that was just not possible, so we had to find ways virtually or through zoom all of a sudden everybody was talking about zoom.

00:07:02.940 --> 00:07:06.090 Maxie Groebner: To create these experiences, either with an artist or through.

00:07:07.020 --> 00:07:20.370 Maxie Groebner: For example, the instagram takeover like reaching out to artists figuring out Okay, can we do something together to like instead of going to a concert hall just go on your phone and watch your artists play a couple songs on on instagram while.

00:07:20.910 --> 00:07:24.600 Maxie Groebner: I was really like depending on the industry and other industries, there was.

00:07:24.870 --> 00:07:31.140 Maxie Groebner: I mean restaurants, the same thing some restaurants shut down some other ones immediately went over to take out.

00:07:31.320 --> 00:07:38.790 Maxie Groebner: But what a lot of our restaurants didn't have in place was online ordering yes there's a girl POPs out there and the door dashes and all that stuff.

00:07:39.150 --> 00:07:54.210 Maxie Groebner: But a lot of restaurant just wanted to have that in on their website as part you just go to their website you order your food, you can either do take out or delivery whatever you want it to that really became part of making that switch for our clients to adding on us.

00:07:55.410 --> 00:08:08.670 Maxie Groebner: They can update their website, for example, online ordering and then for us to make that switch as well online ordering is great, but what are some other components that the client didn't have before the food photography.

00:08:09.630 --> 00:08:16.740 Maxie Groebner: I mean like if you just keep that not actually going to the restaurant anymore you cutting out that entire experience of a restaurant, so you have to.

00:08:17.100 --> 00:08:28.440 Maxie Groebner: kind of get that feel for that plate you going to get beforehand, when you pick it out on the menu ability like adding on other things for the client really became important like like I said photography was one of them.

00:08:28.860 --> 00:08:29.220 hmm.

00:08:30.270 --> 00:08:37.380 Eric Sarver, Esq.: Interesting I hear you know the food photography and I heard about well I heard that before, but not in the context of in coven related.

00:08:38.100 --> 00:08:43.590 Eric Sarver, Esq.: service their restaurants now seeking out, and I have some restaurants, that are clients of mine it's an employment attorney we've been doing.

00:08:43.860 --> 00:08:52.140 Eric Sarver, Esq.: More with their Labor and we generic issues and stuff so I guess they don't really talk to me about their food and pictures and so forth, but, but it is interesting how.

00:08:53.190 --> 00:09:04.140 Eric Sarver, Esq.: What I hear from us that I hear not only a change in services and the website can then be used to facilitate those services such as online ordering or.

00:09:04.710 --> 00:09:20.250 Eric Sarver, Esq.: Placing orders for restaurant or takeout or e commerce store, but I also hear that the website, then, is about if i'm not mistaken sort of isn't about promoting that change letting the public know hey, this is a new service, we have, in light of covert 19 correct.

00:09:20.310 --> 00:09:34.200 Maxie Groebner: And they kind of getting back to a little bit the E commerce site, I mean some of our some of our clients will brick and mortar stores so again they were shut down you couldn't go to a store anymore, so we got these frantic calls at like midnight saying.

00:09:34.200 --> 00:09:37.350 Maxie Groebner: Like get an online presence, we need to get an online presence.

00:09:37.950 --> 00:09:47.730 Maxie Groebner: sort of like we've talked to this client many months before all of these years, saying like you need to start an e commerce, a part of your website should be ecommerce should start getting them online orders.

00:09:48.030 --> 00:09:53.490 Maxie Groebner: But then when so like everything happened in the shutdown happened and they're like oh no now we really have to do it.

00:09:54.180 --> 00:10:06.510 Maxie Groebner: The only way to really increase their revenue so getting back to the E commerce card that definitely was something that we had to change for a lot of our clients just to like immediately within a few weeks or days even.

00:10:06.990 --> 00:10:17.130 Maxie Groebner: Getting that online presence set up, so they can drive some of their revenue another thing that we did for a lot of our clients is creating new revenue streams Okay, though, for example.

00:10:17.820 --> 00:10:28.440 Maxie Groebner: um when you could go anywhere like doing things virtually offering a class trying to sell spots that at class to really talk to the client to figure out a piece out of their.

00:10:29.040 --> 00:10:38.700 Maxie Groebner: audience that they talked to what are some additional new services that they could offer so they can keep themselves afloat and continue increasing or like keeping some sort of revenue stream.

00:10:40.050 --> 00:10:49.500 Eric Sarver, Esq.: Right right it's a maxine i've had many guests on the show over the last gee I guess it's been six months, starting to show in September and.

00:10:50.250 --> 00:10:56.730 Eric Sarver, Esq.: When i've been working with my clients as well, while for a long time, but definitely pre go over that during the campaign me too and.

00:10:57.150 --> 00:11:03.930 Eric Sarver, Esq.: i'm finding that what i'm hearing you say about clients you just my observation you're not not a question, but observation.

00:11:04.290 --> 00:11:11.280 Eric Sarver, Esq.: of finding that many clients have had things on their back burner to do list, especially business owners and entrepreneurs.

00:11:11.610 --> 00:11:16.770 Eric Sarver, Esq.: They have this to do list of I love to get my website more modern more accessible.

00:11:17.160 --> 00:11:28.470 Eric Sarver, Esq.: i'd love to add a difference surface, such as e commerce, not just an in person and they've been saying this pre coven, then I think if there's any silver linings to coven and I know has been a horrible experience for many people.

00:11:28.860 --> 00:11:36.210 Eric Sarver, Esq.: With some areas, you know tragic outcomes, but if the if there is a silver lining I think it really has forced a lot of businesses.

00:11:36.660 --> 00:11:48.000 Eric Sarver, Esq.: and entrepreneurs to do things that they were meeting to do for a while the things that were once a sort of a luxury ideal Oh, it would be nice I should really do ecommerce my my story.

00:11:48.330 --> 00:11:56.070 Eric Sarver, Esq.: Oh, I should really have some updated pictures of my food for the menu now became a necessity, and you know I know that's really a great.

00:11:57.360 --> 00:12:01.560 Eric Sarver, Esq.: way to look at that silver lining so good to hear that you had that, for your clients as well.

00:12:02.490 --> 00:12:16.770 Maxie Groebner: it's it's like sort of a validation as like an agency that you've been talking to your clients all along of doing these things, and now they finally realize, yes, they should be really doing them and then it's just providing that guidance okay what's that next step gonna be.

00:12:17.010 --> 00:12:27.120 Eric Sarver, Esq.: huh huh yeah yeah you know you can you can guide your clients towards different ideals and goals, I know i've certainly been guiding clients that can relate in terms of.

00:12:27.450 --> 00:12:31.770 Eric Sarver, Esq.: What they should be doing with their businesses are there for me corporate entity formation and.

00:12:32.310 --> 00:12:41.640 Eric Sarver, Esq.: A lot of them actually way to address those issues during the pandemic so it's great that you have clients that can actually sit down with you and say Okay, we need to revise our website or updated.

00:12:42.420 --> 00:12:51.390 Eric Sarver, Esq.: As services and you're right, it is sort of a bit of a validation like you're saying terms of these are things you recommend a recommended to your clients and now.

00:12:51.810 --> 00:13:06.090 Eric Sarver, Esq.: They can come to you, and you can help them and get those things done, I have more obviously more questions for you, because I want to hear from you and your experience in that we have about less than a minute for a commercial break so rather than pose a new question.

00:13:07.230 --> 00:13:13.470 Eric Sarver, Esq.: Maybe take break early i'll just say once again I am Eric solver i'm an employment law attorney and host of.

00:13:13.800 --> 00:13:25.950 Eric Sarver, Esq.: The show employment law today my guest tonight is maxie grosvenor from studio six agency talking about websites and website design and the time coven so folks stick around we'll be right back.

00:16:22.620 --> 00:16:31.050 Eric Sarver, Esq.: Welcome back to employment law today i'm your host erick solver here on talk radio and yc with my special guest tonight maxie grosvenor.

00:16:31.770 --> 00:16:43.740 Eric Sarver, Esq.: Co founder and partner and creative director at studio six agency and maxie before the break you were talking about some of the changes in the services that your clients have needed in the last year, the pandemic.

00:16:44.250 --> 00:16:55.590 Eric Sarver, Esq.: And i'm wondering, in terms of your agency your company's experience, can you tell us about any pivots that you had to make internally like for yourself as an agency in light of the pandemic.

00:16:56.580 --> 00:16:59.040 Maxie Groebner: Sure, I mean I number one was working remotely.

00:17:02.010 --> 00:17:02.400 Eric Sarver, Esq.: Everyone.

00:17:02.460 --> 00:17:03.210 Maxie Groebner: Everybody left.

00:17:04.530 --> 00:17:04.860 Eric Sarver, Esq.: Right.

00:17:06.030 --> 00:17:16.080 Maxie Groebner: So that was like one of the main pivot I mean it was really we had to hire a lot more people I mean, which was good for like just when it came to like growing our agency.

00:17:16.410 --> 00:17:22.110 Maxie Groebner: pivot not really because we were offering most of the services that we just added on to the clients, because they needed it.

00:17:22.320 --> 00:17:28.740 Maxie Groebner: And we already were offering them, we will offering anything from videography photography and all that stuff so it wasn't really something that we had to.

00:17:29.100 --> 00:17:44.910 Maxie Groebner: change our services, but it definitely we had to add on a lot, a lot more things because we just we got so much more web work, I mean like that really we saw that that's immediate switch from like okay brick and mortar going out now we want to do a website, we need to like.

00:17:44.910 --> 00:18:01.650 Maxie Groebner: read these beautiful images these beautiful things that people can go to to enjoy and do online shopping or learn more about a company or to even apply for a job, I mean like those were like just two different things that our clients reached out to us that we needed to do for them.

00:18:02.430 --> 00:18:07.050 Maxie Groebner: It wasn't really something that we had at on it was more like expanding on services that we had.

00:18:07.590 --> 00:18:15.990 Eric Sarver, Esq.: I see so unlike some of your client that they unlike what's a restaurant client of yours, that may that may have to add a takeout option or unlike a.

00:18:16.650 --> 00:18:27.090 Eric Sarver, Esq.: say a brick and mortar store that became or e commerce, it was more what i'm hearing is more of your services more of the videography the website design the online.

00:18:27.630 --> 00:18:37.050 Eric Sarver, Esq.: website build up and so forth, and and expanding agency as a result of that yesterday the remote is a challenge for I think a lot of people to use to right yes.

00:18:37.140 --> 00:18:47.040 Maxie Groebner: I mean that was that was definitely a challenge and it continues to be a challenge because it's just not something that when you used to work in an office with people for years and years and years initial to certain like.

00:18:48.090 --> 00:18:59.820 Maxie Groebner: way of doing things and then all of a sudden, you cut off, you have to not learn how to do zoom but it's it's different than to be in a room with a client or potential client or one of our lines even like your co workers.

00:19:00.300 --> 00:19:00.960 Eric Sarver, Esq.: And just it's.

00:19:00.990 --> 00:19:04.200 Maxie Groebner: it's just different to do it, I mean like just like even.

00:19:04.680 --> 00:19:17.640 Maxie Groebner: Having a client meeting like when you had a client or when you're at a restaurant or a new client you get to see the office you get see that place of business, you talk to people does that all cut out and we had to get used to these new ways of doing things.

00:19:18.270 --> 00:19:22.140 Eric Sarver, Esq.: yeah I mean for sure I think that's an interesting observation and.

00:19:22.950 --> 00:19:32.670 Eric Sarver, Esq.: And I certainly imagine it must be challenging as a creative person, because a lot of creativity comes from right face to face collaboration and now you're doing it more from home on zoom.

00:19:33.480 --> 00:19:39.180 Eric Sarver, Esq.: And you mentioned, you know websites earlier tonight also just now, I wonder if it's a good segue into.

00:19:39.810 --> 00:19:45.390 Eric Sarver, Esq.: Like what are some of the same changes in people's websites, now that people aren't having those.

00:19:45.720 --> 00:19:54.150 Eric Sarver, Esq.: face to face meetings let's say company really wants to stand out to their audience like people can't come to their office in Manhattan say wow, this is a gorgeous office on.

00:19:54.420 --> 00:20:02.880 Eric Sarver, Esq.: Madison avenue or Well, this is a wonderful dinner so, are there any like extra things that you add to website to make it stand out during these times.

00:20:03.060 --> 00:20:09.150 Maxie Groebner: yeah I mean there's like different ways of to help with like the experience that you really have on a flat surface, I mean like.

00:20:09.330 --> 00:20:19.500 Maxie Groebner: One experience it's like really adding a video component or to do like some sort of virtual tour, like, for example, we have a wedding venue as one of our clients and it really.

00:20:19.680 --> 00:20:26.940 Maxie Groebner: How do you present a venue to a bride like that's just something that's like either you have to be there in person, you have to feel it, you have to see it.

00:20:27.240 --> 00:20:32.220 Maxie Groebner: And I really just adding on that virtual experience at virtual tour to walk through.

00:20:32.820 --> 00:20:46.440 Maxie Groebner: Even with like augmented reality, I mean definitely has become very like something that's really important to clients at this point, so what on that little camera, and you can walk through it just makes things a lot easier and you can really experience.

00:20:47.820 --> 00:20:52.800 Maxie Groebner: As a future bride you can experience the new that the hall that you always wanted to get married in so.

00:20:53.700 --> 00:21:02.490 Maxie Groebner: that's definitely a trend like even like augmented reality has become very important, even for websites, just like have as an add on resource on there for sure.

00:21:03.330 --> 00:21:10.170 Maxie Groebner: When when it comes to websites, just like General things that we never really thought about it beforehand, is just.

00:21:11.010 --> 00:21:15.990 Maxie Groebner: A lot of people are on their phones like people are like Yes, they have a desktop computer, but like with the pandemic.

00:21:16.530 --> 00:21:22.170 Maxie Groebner: be felt, but for our clients that a lot of people on a phone to just like even like have a new website.

00:21:22.470 --> 00:21:35.460 Maxie Groebner: Mobile friendly have a very short load time, like those are little things that we even just had to implement for our clients to just like rethink their websites again, and when we build websites that's definitely something that people should think about.

00:21:35.820 --> 00:21:40.860 Eric Sarver, Esq.: yeah yeah i've heard that over the years that that's an important thing to have in terms of.

00:21:41.340 --> 00:21:47.100 Eric Sarver, Esq.: US they being mobile friendly, and I mean I think anytime but certainly you write with a pandemic and people are.

00:21:47.490 --> 00:21:54.150 Eric Sarver, Esq.: More on the phones more frequently they're working remotely and they're either use laptops or their phone to communicate.

00:21:54.960 --> 00:21:57.660 Eric Sarver, Esq.: I know that, during this the last spring and summer.

00:21:58.500 --> 00:22:05.610 Eric Sarver, Esq.: A lot of meetings I had people were on their people were zooming in from their phone they were outside because they need to get out of the out of their apartment in their house.

00:22:06.030 --> 00:22:14.850 Eric Sarver, Esq.: wherever they may be, and they weren't in their office to get set outside and come back so interesting that people are that you're doing those services as well you're.

00:22:15.570 --> 00:22:22.530 Eric Sarver, Esq.: You mentioned augmented reality is that's, also known as virtual reality and is that a service you provide with your clients or.

00:22:22.740 --> 00:22:36.450 Maxie Groebner: It is one of the service that we provide yes we adding it on not internally as a company, but we have vendors that we work with that provide that as one of their services and we've done that for clients it's really it's become a really nice feature like I.

00:22:36.450 --> 00:22:37.110 Eric Sarver, Esq.: said for like.

00:22:37.410 --> 00:22:44.610 Maxie Groebner: A vetting hall that really you need to be there, you need to like experience it that really has some really cool stuff happening.

00:22:45.120 --> 00:22:51.090 Eric Sarver, Esq.: yeah yeah something really cool head on type of service to have especially.

00:22:51.840 --> 00:23:02.160 Eric Sarver, Esq.: What you said when people can't be there in person, I mean I feel like a lot of the Web presence is about getting to have an experience as a consumer, or a client.

00:23:02.790 --> 00:23:16.020 Eric Sarver, Esq.: With the vendor or with your service providers, so I think it's another again reason why it's important to every game with websites and with your your web presence and any social media might have as well.

00:23:16.860 --> 00:23:27.480 Maxie Groebner: So that's sort of like the next segue like yes, you have your your website, which is a beautiful thing that you could go to you can like experience it as a user, you can find out more information.

00:23:27.720 --> 00:23:28.200 Maxie Groebner: But then it's.

00:23:28.230 --> 00:23:41.400 Maxie Groebner: Also, like those other items that come with it like your social media presence, they should all kind of have that same story to tell so when with cohmad hitting and people updating our website, it also became important to update.

00:23:41.640 --> 00:23:55.710 Maxie Groebner: The online directories their social media platforms so just really portray that's like one coherent story and not like oh this piece is nice now, but this piece is not so nice now so like it's sort of like bring it all to the same level.

00:23:56.880 --> 00:24:09.060 Eric Sarver, Esq.: Is that a common theme, would you say in branding and marketing, to make sure that especially a digital marketing than all the other person is digital footprints social media linkedin Facebook Twitter.

00:24:10.140 --> 00:24:12.480 Eric Sarver, Esq.: website, are all kind of in alignment that they're.

00:24:13.500 --> 00:24:20.970 Maxie Groebner: The T shirt yes that's that's very important and that's really something that with any new client that comes on board with us that really make sure.

00:24:21.540 --> 00:24:30.810 Maxie Groebner: It is consistent if we have we have all these pieces that we are touching on, then the website should have the same look and feel as your social media should have the same look and feel.

00:24:31.350 --> 00:24:45.420 Maxie Groebner: As you're like I said online directories are like really the gallops the linkedin it's like they should all have that same look and feel to really show one brand voice, like you, don't want to like have one words and one and another one on another right yeah.

00:24:46.920 --> 00:24:57.540 Eric Sarver, Esq.: Yes, you know i've seen how i'm colleagues over the years I wouldn't have said beautiful website and then i'm gonna look them up on linkedin look up their profile see what they have to offer.

00:24:58.680 --> 00:25:04.020 Eric Sarver, Esq.: And then boom basic profile, should the person's um no picture the name.

00:25:04.530 --> 00:25:13.860 Eric Sarver, Esq.: Where they weren't the name of their their company of practice and their education and I think it's it's there's kind of a disconnect there right and one hand you see the website.

00:25:14.190 --> 00:25:23.340 Eric Sarver, Esq.: show that they're very involved, and they have a certain presence online people search them, but then the the lack of that presence on social media can really be an issue.

00:25:24.450 --> 00:25:31.380 Eric Sarver, Esq.: Do you is that a service that have you found your clients needing more help because last year was social media marketing or.

00:25:31.500 --> 00:25:39.960 Maxie Groebner: it's interesting because, like with the pandemic hitting a lot of our clients were like oh no, we can take care of this ourselves now, we have some extra time on our hands and.

00:25:40.170 --> 00:25:45.270 Maxie Groebner: We can do that, we have like because, like business was dropping for a lot of clients, unfortunately.

00:25:45.780 --> 00:25:48.210 Maxie Groebner: They found themselves with a couple of hours here and there, and.

00:25:48.600 --> 00:25:59.160 Maxie Groebner: They started doing it themselves, but we did notice that a lot of the clients that either gave it up or said, we can do it internally did come back because they just realized that they can provide that level of.

00:25:59.460 --> 00:26:04.830 Maxie Groebner: Quality that we've had done for them before by themselves it's just not something and then.

00:26:05.040 --> 00:26:12.660 Maxie Groebner: they're getting busy now again to it so it's sort of like you want to keep a consistent voice you don't want to like post every day for three months.

00:26:12.810 --> 00:26:22.500 Maxie Groebner: But then drop off and then not post anything for a month that's not very good it's not it's also not very good when it comes to your website, another important thing on your website is.

00:26:22.740 --> 00:26:30.900 Maxie Groebner: That you should always keep your content updated so if you create your side, but every month there should be a new piece being added to it.

00:26:31.170 --> 00:26:46.530 Maxie Groebner: Either through a blog post or it's to a new section on the website or new image to really help with that seo because Google, or like any search engine crawler will recognize that there's a new there's new content there helps with your organic seo.

00:26:47.610 --> 00:26:55.980 Eric Sarver, Esq.: Right, you know these are all I think issues that a lot of us as professional service providers, I think one thing you and I have in common, we both.

00:26:56.310 --> 00:27:04.650 Eric Sarver, Esq.: were providing a professional service for our clients and a lot of folks when they're I think have extra time on their hands, or at least perceived after time in their hands.

00:27:05.010 --> 00:27:10.620 Eric Sarver, Esq.: And either they have less money coming in, or perceived fear of less money coming in.

00:27:10.920 --> 00:27:19.770 Eric Sarver, Esq.: They try to take on more things in house they try to they think it's a constructive use of their time and don't get me wrong, it might be if they truly are well versed in those areas.

00:27:20.370 --> 00:27:28.830 Eric Sarver, Esq.: But I can see how could also be problematic because they don't, as you mentioned, they do not have the experience of what you have in terms of.

00:27:29.160 --> 00:27:37.020 Eric Sarver, Esq.: Making sure everything's consistent I think it's a really interesting point you made, I think a lot of people I know tend to be very active on their website.

00:27:37.560 --> 00:27:48.150 Eric Sarver, Esq.: With the blog post active on social media with posts and articles, but then, when they get busy they disappear for three months, and they come back and it's you're right it's not a consistent.

00:27:49.590 --> 00:27:52.770 Eric Sarver, Esq.: way to approach social media, which I think is is a pretty important.

00:27:54.180 --> 00:27:56.010 Eric Sarver, Esq.: Interesting ya know for sure.

00:27:56.100 --> 00:28:03.330 Maxie Groebner: And it's like just like keeping you engaging all these people and you getting like a good like amount of page views or.

00:28:03.630 --> 00:28:13.290 Maxie Groebner: Engagement or likes and then all of a sudden, you drop off, so your whole algorithm just goes up and goes back down so all the work that you've done was really for nothing so like with social.

00:28:13.290 --> 00:28:15.240 Maxie Groebner: Media with any sort of online platform.

00:28:15.480 --> 00:28:21.840 Maxie Groebner: It is all about consistency and that's very important and a lot of clients do a great job you just don't have the time for it.

00:28:22.260 --> 00:28:26.280 Eric Sarver, Esq.: Right now, you are, I think, are the excellent point there as well as well, in terms of the.

00:28:26.850 --> 00:28:33.600 Eric Sarver, Esq.: The time factor which is really the issue and then it's it's all about consistency and, as you said you don't want your.

00:28:33.960 --> 00:28:42.360 Eric Sarver, Esq.: Prior hard work in one area to sort of fall off and then the algorithms are off and you not notice terms of seo and and your visibility.

00:28:43.320 --> 00:28:51.390 Eric Sarver, Esq.: And i'd like to talk more with you about some some questions and topics on clients visibility uncertain future trends for businesses.

00:28:52.170 --> 00:29:02.340 Eric Sarver, Esq.: Now that we're in transition and sort of heading back to some someone's normal but we definitely get commercial break so i'll just once again say that.

00:29:03.000 --> 00:29:18.300 Eric Sarver, Esq.: i'm Eric Sava i'm in employment law business law attorney at the law of arrogance over most of the host of the show appointment today and i'm joined tonight by my special guest maxie grosvenor from studio six agency so stick around and we'll be right back.

00:32:06.990 --> 00:32:15.210 Eric Sarver, Esq.: Welcome back to employment law today i'm your host erick solver i'm here tonight with maxie grosvenor a website design and digital marketing.

00:32:16.440 --> 00:32:30.840 Eric Sarver, Esq.: talent extraordinary and co founder partner and creative director, as well as to six agency so maxie really a good conversation tonight that we're talking about all these issues of online presence and bring your website a game.

00:32:31.680 --> 00:32:44.850 Eric Sarver, Esq.: Really, to give them some really good insights and good examples of how people's needs have changed during the pandemic and how you how you and your company or your agency, I should say meet those needs so really good time on the show tonight.

00:32:46.980 --> 00:32:57.330 Eric Sarver, Esq.: yeah alright, so I have a question for you, which is similar to question I asked a lot of my guests, because you know we're looking towards the future so i'm looking towards the future thinking about.

00:32:57.870 --> 00:33:05.550 Eric Sarver, Esq.: as it relates to you and your company and your your services and wondering what what future trends do you see.

00:33:06.570 --> 00:33:13.500 Eric Sarver, Esq.: In digital marketing a website design space like where are we saying 2023 or something like that any any thoughts about that.

00:33:14.430 --> 00:33:18.720 Maxie Groebner: Well, we in 2021 well we're definitely going to add a lot more E commerce sales to that.

00:33:21.150 --> 00:33:26.760 Maxie Groebner: I was just like looking at like the trends that are coming and just like looking at, like some of the Web designs.

00:33:27.180 --> 00:33:37.980 Maxie Groebner: it's really more about the user and so any website that we've built over the last five years, five to 10 years have always been user centric but with a pandemic coming.

00:33:38.370 --> 00:33:46.950 Maxie Groebner: On and like really how it develops and how creating that individual user experience it really has become more and more important to like even.

00:33:47.370 --> 00:33:56.310 Maxie Groebner: pull that through even more so it's really like I said it's creating a user experience and making it specific to that user that's on your site.

00:33:57.120 --> 00:34:03.420 Maxie Groebner: So trends, there are different trends, but one big trend is like really that virtual component if it's.

00:34:03.630 --> 00:34:14.520 Maxie Groebner: Creating like a virtual connection with somebody when you go on the site and you already have somebody that talks to you people love to see a person on a website it's like either that eye contact.

00:34:14.910 --> 00:34:20.550 Maxie Groebner: it's like really connecting with that other person not just an image of, for example, you you looking for.

00:34:21.240 --> 00:34:30.420 Maxie Groebner: i'm like a service industry are looking for like an hba see system you don't want to see an htc system, you want to see somebody that enjoys an hba see system.

00:34:31.260 --> 00:34:37.740 Maxie Groebner: somebody like lives in their comfort and really like tell that story, so you make an immediate connection with that person.

00:34:38.670 --> 00:34:50.430 Maxie Groebner: Like I said that virtual component that experiencing it even like just immediately going on the video chat or even if it's just a regular chat video is always better people respond to it a lot better.

00:34:51.300 --> 00:34:54.570 Maxie Groebner: It really has become one of the trends and that will continue.

00:34:55.050 --> 00:35:00.840 Maxie Groebner: evolving more and more, and then what comes out of that user experience is like you go to the website, but then.

00:35:01.050 --> 00:35:07.140 Maxie Groebner: you'll be in targeted after the fact, so, then you go on your Facebook, or you go on your instagram or you go.

00:35:07.380 --> 00:35:18.690 Maxie Groebner: On the Wall Street Journal website, but that ad from that company that people were just on that website on follows them around that's another big thing that has become one more important to really.

00:35:19.230 --> 00:35:26.790 Maxie Groebner: Keep following that person in the Internet it's not you don't follow them by name, nobody knows who you are it's really just by IP address.

00:35:27.030 --> 00:35:37.710 Maxie Groebner: But just following around creating that extra experience talking to them today to us again after seven days talking to the US again after 28 days to really.

00:35:38.460 --> 00:35:38.610 Eric Sarver, Esq.: Get.

00:35:38.640 --> 00:35:39.960 Maxie Groebner: Your message in front of them.

00:35:40.980 --> 00:35:53.190 Eric Sarver, Esq.: So you talk to them sort of like through your website is it takes the IP address the kind of notes it and then circled back to them with from the website, or if they have one content or.

00:35:53.460 --> 00:36:01.500 Maxie Groebner: it's too it's called retargeting so like whenever you go to a website you're a little snippet off your way you search from your web browser.

00:36:01.560 --> 00:36:12.090 Maxie Groebner: gets saved on the back end it's just you would have to build like a whole vpn server to avoid all those things the regular user just goes on a site that little snippet is being collected and then.

00:36:12.390 --> 00:36:18.450 Maxie Groebner: For example, Facebook or instagram user that little snippet and they can follow you around and they can show you on your.

00:36:18.600 --> 00:36:22.290 Maxie Groebner: social media it sometimes you go to a website, or you look something up on Amazon.

00:36:22.590 --> 00:36:28.680 Maxie Groebner: And all of a sudden later, you see, that same product on your Facebook feed and you're like oh I didn't know, I was looking for that.

00:36:29.400 --> 00:36:39.000 Maxie Groebner: that's that snippet following you around and it's like that our clients it's becomes important to create those messages like what are the messages once they visited your website.

00:36:39.480 --> 00:36:49.470 Maxie Groebner: What are those metrics going to be on Facebook like did you forget something or How else can we help you just to follow up that initial contact that they had on the website.

00:36:49.920 --> 00:36:58.800 Eric Sarver, Esq.: Right, what did anything to it brings up the whole balancing I imagine you want a strategy as well, maybe a strategic issue right and wanting to.

00:36:59.400 --> 00:37:12.720 Eric Sarver, Esq.: provide that user with follow up in terms of related ads they can say Oh, I need this product also or I need this as well without a follow up that it comes to like stalking that stocking per se, but I.

00:37:13.500 --> 00:37:14.670 Maxie Groebner: used to work creepy.

00:37:14.730 --> 00:37:25.890 Maxie Groebner: You, we can say it is very creepy when I came out, we were all like oh my God, we can follow everybody around and they know that we're doing it, but everybody accepts it at this point.

00:37:26.160 --> 00:37:27.540 Maxie Groebner: But it's also makes it.

00:37:27.720 --> 00:37:44.490 Maxie Groebner: Great for our clients, because it can be very specific so even like let's say you go on a side, but you don't follow within like the age frame so you're not going to get to see that message only somebody who's a lot younger because Facebook has as part of their data has your age group.

00:37:44.790 --> 00:37:51.810 Maxie Groebner: Sure that's when you sign up for it, for example, you agreed to having that pop made public in an advertising frame.

00:37:52.230 --> 00:38:00.630 Maxie Groebner: So it's our clients it's great because a then nuts, but they're not overspending on the budget because he can spend to a very specific audience like.

00:38:01.200 --> 00:38:11.820 Maxie Groebner: want to learn 25 to 30 year olds, they can do that again not like that all of that advertising budget waste is not a sort of like a mute point at this point.

00:38:12.660 --> 00:38:21.750 Eric Sarver, Esq.: yeah it's kind of that whole Ai the artificial intelligence right aspect of things and how that plays into any good website that can pick up on user data.

00:38:22.350 --> 00:38:26.880 Eric Sarver, Esq.: And of course people always have the option of unveiling certain ads on following so there's not that.

00:38:27.180 --> 00:38:32.640 Eric Sarver, Esq.: sense that they're really you know hooked in or trap they're just it's I think what I hear you saying it's about.

00:38:32.910 --> 00:38:41.130 Eric Sarver, Esq.: Two things one making things more convenient for the user, in terms of follow up and also saving your client right the advertisers and then the promoter.

00:38:41.760 --> 00:38:51.420 Eric Sarver, Esq.: From the extra costs, having to constantly create new ad campaigns or news online commercials and thanks for their product or service correct.

00:38:51.750 --> 00:39:01.770 Maxie Groebner: And even like with with co, but we, I mean we've seen this tremendous tremendous increase in like online ads, so we are placing ads to like Google adwords, for example, for our clients.

00:39:02.010 --> 00:39:08.430 Maxie Groebner: And usually like the bidding process before code wasn't as bad like there weren't as many people bidding for one keyword.

00:39:08.670 --> 00:39:15.870 Maxie Groebner: But with covert hitting with that online platform being like one of the main forms how people started to advertise all of a sudden.

00:39:16.140 --> 00:39:23.730 Maxie Groebner: We realized Oh, we saw like an increase in boots and we had to spend a lot more money to reach the same amount of people than we did before.

00:39:24.270 --> 00:39:34.320 Maxie Groebner: So, having that Ai sort of on the website to really specific target one specific audience that really helped dial back on that budget we spend for our clients.

00:39:34.650 --> 00:39:45.990 Eric Sarver, Esq.: hmm interesting yeah I mean it's interesting I guess it's the wave of the future sort of this virtual experience and one the to the Ai the the way of connecting with your audience and your user.

00:39:47.190 --> 00:39:51.150 Eric Sarver, Esq.: User experience being easy easy flowing and and along those lines.

00:39:51.900 --> 00:40:02.220 Eric Sarver, Esq.: it's interesting also how things like a pandemic can really accelerate right these trends, because people are so much more now resorting to and relying upon.

00:40:02.610 --> 00:40:17.220 Eric Sarver, Esq.: An online presence for having been doing for the shopping needs for their for their services that they have and that they're buying and using so it's good to know that that good examples I think you're giving a sort of trends and businesses on it be mindful of and follow.

00:40:17.280 --> 00:40:24.660 Maxie Groebner: Even when it comes to service companies a lot of the ones that we've added in the last six months, or just like even how to videos.

00:40:24.930 --> 00:40:30.660 Maxie Groebner: A lot of, we have to go on YouTube and they find a specific a random video that they watch on like how to do something.

00:40:30.960 --> 00:40:36.960 Maxie Groebner: On some of our clients when it comes to like service industry because you couldn't just go to the store and ask a question.

00:40:37.170 --> 00:40:45.090 Maxie Groebner: Then we develop like Okay, what are like the 10 most frequently asked questions and we did a video and we put it up on the website and then people could go on the website.

00:40:45.300 --> 00:40:59.010 Maxie Groebner: And it becomes a resource for them, but it also sets you a part is like the expert in the field that's also something that a lot of our clients thought help them with their business and to make an additional sale just setting them apart as the expert.

00:40:59.520 --> 00:41:09.090 Eric Sarver, Esq.: Right yeah I think it's important to note that the video aspect video chatting and marketing video commercials presentations are really.

00:41:09.930 --> 00:41:16.260 Eric Sarver, Esq.: I find a trend that's picking up a lot more, I think it has been very for number of years now, but I think in the last year, people.

00:41:17.010 --> 00:41:24.240 Eric Sarver, Esq.: I know colleagues mentioned that they can no longer meet for like you mentioned in restaurants, for over lunch to pitch a presentation.

00:41:24.600 --> 00:41:30.900 Eric Sarver, Esq.: For a new service or to you know to meet new clients, I have colleagues and commercial property insurance, for example, where it's a very.

00:41:31.590 --> 00:41:46.080 Eric Sarver, Esq.: lunch and dinner time driven means of finding new prospects and sort of connecting with them and showing them your services and so it's good that people can explore video marketing as well or video as part of their their online presence and their website.

00:41:46.710 --> 00:41:49.200 Maxie Groebner: And even just like even when you think about real estate like.

00:41:49.230 --> 00:41:55.950 Maxie Groebner: yeah but used to have a sales office you would go into a sales office they would show you around they would go to different properties of you have one development.

00:41:56.250 --> 00:42:01.350 Maxie Groebner: You would go and into the sales up and you would see all those virtual graphics and can really imagine.

00:42:01.800 --> 00:42:06.360 Maxie Groebner: You don't have that or you didn't have it for the longest time it's slowly coming back.

00:42:06.570 --> 00:42:14.430 Maxie Groebner: But if you like, people enjoy it people like that they can just go online at two o'clock in the morning and look at real estate like they can go get a video of a walkthrough.

00:42:14.730 --> 00:42:30.480 Maxie Groebner: of some virtual experience and they don't have to do it in the lunch hour they don't have to rush through it, because they have an appointment and that really that convenience, I think a lot of people enjoy it and I think a lot of people don't want to see that gone even after this pandemic.

00:42:31.470 --> 00:42:39.360 Eric Sarver, Esq.: You know that last point MAC is even a good point you made, I think, and I tend to agree as well you know we are we become so much in a virtual.

00:42:40.170 --> 00:42:52.590 Eric Sarver, Esq.: adaptable workforce and also consumer for us as well right we're in terms of where we're buying things online reporting services online and when this pandemic is over one day, you know.

00:42:54.150 --> 00:42:56.190 Eric Sarver, Esq.: right when it does the end that.

00:42:56.220 --> 00:43:04.860 Eric Sarver, Esq.: I think you know there's a there used to be that phrase about returning to normal, but I really do think it'll be like people are saying a new normal and so.

00:43:05.190 --> 00:43:12.540 Eric Sarver, Esq.: A lot of the service we've been using won't completely disappear because they serve a valuable function, I mean I think zoom.

00:43:12.930 --> 00:43:25.320 Eric Sarver, Esq.: On one hand, people might be kind of sick of zoom and maybe want to just do as much in person as possible, first because it's like I haven't seen a person sit down face to face in a boardroom or an office in a what long time but.

00:43:26.460 --> 00:43:40.050 Eric Sarver, Esq.: people become more used to an adaptable to online, you know zoom and marketing, so I think it's a good example of that you know these these trends, like a virtual experience for tour will probably be here for a while, I mean.

00:43:41.160 --> 00:43:47.730 Maxie Groebner: I don't I don't see them gone anytime soon it's just people have gotten used to it, I mean you can do everything online like.

00:43:48.030 --> 00:43:48.330 Right.

00:43:49.470 --> 00:43:54.180 Eric Sarver, Esq.: yeah yeah it's a good and so it's good to have that know that your trends that you're doing the services, the.

00:43:55.020 --> 00:44:02.370 Eric Sarver, Esq.: The trends you're seeing are going to stay, you know my sincere hope is that we strike some kind of a balance, where we're not.

00:44:02.640 --> 00:44:11.490 Eric Sarver, Esq.: Becoming sort of a just remote virtual online society per se, but that we have that Nice balance, but I think you provide you know that Nice.

00:44:12.150 --> 00:44:20.190 Eric Sarver, Esq.: That aspect of the online he really presence really give that you know with terms of your services and what you provide for clients.

00:44:20.880 --> 00:44:37.770 Eric Sarver, Esq.: We have another commercial break time does fly, are you having fun so folks i'm Eric savoured host of this weekly show employment law today my guest tonight maxie grosvenor from studio six agency so stick around we have mentioned in questions left and we right back.

00:46:55.980 --> 00:47:06.750 Eric Sarver, Esq.: Welcome back to employment law today i'm your host erick Sava I am an employment law business law attorney representing business owners management employers.

00:47:07.200 --> 00:47:14.760 Eric Sarver, Esq.: And the most of the host of this video podcast each week and I guess tonight, as mentioned is maxie grosvenor and.

00:47:15.360 --> 00:47:24.660 Eric Sarver, Esq.: From studios agency, and we are talking about your online presence and bringing your website a game in the pandemic and so.

00:47:25.170 --> 00:47:32.580 Eric Sarver, Esq.: really just kind of recapping maxi some of the points so far now we're talking about the trends you've seen over the last year with the pandemic.

00:47:32.910 --> 00:47:40.800 Eric Sarver, Esq.: In terms of changing the people services that they need, and how you've had to expand people's websites, to provide different services and to.

00:47:42.000 --> 00:47:47.340 Eric Sarver, Esq.: to relay and advertising services as well, and we talked about trends in terms of virtual experience of the user.

00:47:48.450 --> 00:47:54.240 Eric Sarver, Esq.: And how that might stick around at some in some way or shape or form post coven so.

00:47:54.660 --> 00:48:05.640 Eric Sarver, Esq.: I hear a lot of looking services are and what you do and i'm wondering if you can share with our listeners tonight, those that might be considering let's say reaching out to you to maybe your parents do free services.

00:48:06.420 --> 00:48:18.120 Eric Sarver, Esq.: How did, how do you and your agency had a studio six agency differentiate yourselves from other digital marketing or website design agencies out there.

00:48:18.840 --> 00:48:29.370 Maxie Groebner: So i'm like one of the biggest differentiator that we always bring opposite really bring in those two components like I said from the beginning it's that strategy and that creative end.

00:48:30.030 --> 00:48:35.850 Maxie Groebner: it's like it's great to build a beautiful website to have all these flashy things all the bells and whistles.

00:48:36.090 --> 00:48:42.300 Maxie Groebner: But at the end if there's no strategy behind it, if you're not really talking to the right person if you're not really showing the right images.

00:48:42.630 --> 00:48:48.810 Maxie Groebner: You really just having a beautiful website it's not going to do much for you so like one of the things that we really always.

00:48:49.380 --> 00:48:57.930 Maxie Groebner: How we differentiate ourselves from other agencies it's really like that thought process that research that gets done at the very beginning, when we take on new clients on like.

00:48:58.290 --> 00:49:13.920 Maxie Groebner: who's the audience, who are we going to talk to what is really the best way, I mean, like some of our clients is good, very young, like we have a client who has a three way mirror for like the self help hiding industry and it's a very young 18 to 25 year old crowd.

00:49:14.130 --> 00:49:15.690 Maxie Groebner: When we do a website, then, but.

00:49:15.690 --> 00:49:25.290 Maxie Groebner: Then we pull them to like the instagram that take talks to YouTube like really haven't specifically for them a strategy or, then you have like an older generation who like.

00:49:25.740 --> 00:49:29.730 Maxie Groebner: wants to go golfing or they want to go to a resort it's a good different.

00:49:30.330 --> 00:49:36.240 Maxie Groebner: out like a website layout and then the strategic and with the advertising that comes after it.

00:49:36.510 --> 00:49:49.020 Maxie Groebner: Because I agree, I always say like you can have a great website, but if nobody knows that it's there because you don't have no advertising in place mm hmm i'm going to bring you any business So those are like the big two components that we always.

00:49:49.440 --> 00:49:57.540 Maxie Groebner: Try to shove down our clients throat but it's like really just like keeping keeping a reminder and keeping it in front of their head right.

00:49:57.600 --> 00:50:06.030 Eric Sarver, Esq.: yeah yeah I think it's you know true I try to think about in terms of like say a physical presence, a brick and mortar analogy.

00:50:06.480 --> 00:50:14.700 Eric Sarver, Esq.: You know if you if you design a beautiful office somewhere, but it wasn't really on the map and people can find it was hard to get directions to.

00:50:15.000 --> 00:50:22.200 Eric Sarver, Esq.: And it was somewhere else in I don't know gwan or somewhere else, maybe not regularly easy accessibility by subways and trains.

00:50:23.010 --> 00:50:31.470 Eric Sarver, Esq.: You just have this gorgeous office inside your clients aren't there it just by way of an analogy or metaphor i'd say if we're speaking about the brick and mortar.

00:50:32.520 --> 00:50:39.000 Eric Sarver, Esq.: I think it's an important point about how you know the marry those two and that's I think how we started this this podcast and now you're talking about.

00:50:39.330 --> 00:50:50.190 Eric Sarver, Esq.: Your experience how you form your agency, how you have this creative sorry that creates and develops designs, then you have also the strategic around the marketing and the placement and the visibility.

00:50:51.300 --> 00:50:56.190 Maxie Groebner: I mean that's really like what I like comment that's like my part of the agency it's like really that strategic and that's.

00:50:56.460 --> 00:51:10.380 Maxie Groebner: What I love I love to do research, I like to crunch numbers to really like look Okay, what are the trends, what are some new things that are coming up, and like, how can it help visually with the client and like moving them forward, because at the end it's really about the client.

00:51:12.180 --> 00:51:15.300 Eric Sarver, Esq.: yeah interesting and you know the websites you mentioned earlier about.

00:51:16.020 --> 00:51:19.890 Eric Sarver, Esq.: Having some kind of a chatter connection i'm wondering what's your impression.

00:51:20.220 --> 00:51:27.720 Eric Sarver, Esq.: cuz i've heard different things different people and you're an expert in this field, about having the sort of the Web chat Bot come up and say, can I help you.

00:51:28.170 --> 00:51:36.690 Eric Sarver, Esq.: On the site, do you think that's a beneficial thing or can it be seen as sort of an annoyance, or does it depend upon the type of service um.

00:51:37.530 --> 00:51:47.820 Maxie Groebner: It depends on the type of service, I wouldn't recommend it to everybody, I also we recommend to our clients, not just to have a booth if you really want to have a chat service tried to have somebody mad.

00:51:48.090 --> 00:51:59.400 Maxie Groebner: For certain hours like that's a full nine to five to actually have a live person than just a booth that answers question based on like what you're typing in and keywords that the boot really like realizes you might be asking.

00:51:59.670 --> 00:52:12.660 Maxie Groebner: Because people still want to talk to that real person, otherwise they could just pick up a phone or they can write you an email like it's nice to have it as a feature we don't recommend it and unless it's a live person behind it, that can actually help you, with your question.

00:52:13.710 --> 00:52:23.460 Maxie Groebner: Otherwise, a lot of these boots they work like you write in your question that tells you they're not there, right now, they trying to help you if they can help you they're going to write you an email anyway so.

00:52:23.730 --> 00:52:29.880 Maxie Groebner: it's just like a waste that it wastes a user's time to write all that they could have just easily.

00:52:30.900 --> 00:52:35.130 Maxie Groebner: they're just going to go away they're not gonna wait for that email to come around.

00:52:35.250 --> 00:52:36.270 Eric Sarver, Esq.: They could have been called.

00:52:36.720 --> 00:52:45.570 Maxie Groebner: So, like was nice to have it on some definitely if you have the resources, tried to add that life component to actually have it man by one person or two or.

00:52:45.900 --> 00:52:59.880 Maxie Groebner: However, many, and there are like software's out there that actually your entire team could be connected and depending who has time when that chat comes in, they can answer it and you can like sort of stretch it over 10 people instead of just one person.

00:53:00.330 --> 00:53:17.040 Eric Sarver, Esq.: Well, so it may not be that they one workers hitting 95 and the questions it could be the the champ I would say distributes the questions should be sent out to your team and, if someone is a lunch, they want to answer somebody else's around they might take the question.

00:53:18.360 --> 00:53:24.750 Eric Sarver, Esq.: To get point it reminds me about the important thing, so you know it comes back to that if I my perception here if.

00:53:25.140 --> 00:53:37.410 Eric Sarver, Esq.: The user experience right, what is the fastest for the user what's the most convenient and what's the most responsive and so, if they're typing in the chat box or whatever you call it can't answer their question.

00:53:38.640 --> 00:53:45.540 Eric Sarver, Esq.: Or, they have to them up to it somewhere else, it becomes like a little bit of a hassle, which is, I think a really good point you know, to make.

00:53:45.780 --> 00:53:51.780 Maxie Groebner: it's sort of like if you're using an analogy you going into a brick and mortar store you gotta go to ask somebody a question you're not.

00:53:52.230 --> 00:54:02.760 Maxie Groebner: In front of a tower and try to like type in your questions that you might have so it's always to have that life experience is always better, even if it's online it's still a life experience.

00:54:03.180 --> 00:54:11.160 Eric Sarver, Esq.: Right right no I think really good you know all part of the bigger picture you're talking about all part of the the the online visibility and presence and the.

00:54:11.700 --> 00:54:17.460 Eric Sarver, Esq.: Experience and the trends we've seen so far we've got about three minutes left messy usually this part of the show.

00:54:17.850 --> 00:54:21.420 Eric Sarver, Esq.: i'd like to turn it over to you for the next two minutes talk about any.

00:54:21.720 --> 00:54:35.700 Eric Sarver, Esq.: Either how people can contact you or any perhaps events you might have coming up with a webinar, how do we get in touch with you have want to hire you and then i'll take over the last minute, just to thank you and wrap up the show but it's all yours in the floor is yours.

00:54:36.030 --> 00:54:49.020 Maxie Groebner: So again, my name is maxie grosvenor we are with studios six agency, you can either reach out online go to www studios six agency COM it's the number six not the.

00:54:50.250 --> 00:55:10.530 Maxie Groebner: Number written out my email addresses maxie ma X I Eve at studio six agency COM, you can drop me an email, you can also call me 914-788-6471 we're happy to help with anything that has to do with your service or product to help you promote yourself and to get some more sales.

00:55:12.360 --> 00:55:20.010 Eric Sarver, Esq.: Excellent great, are there any upcoming webinars or night or in the pipeline or maybe not when the immediate moment.

00:55:20.130 --> 00:55:22.410 Maxie Groebner: Not not an immediate future.

00:55:22.770 --> 00:55:27.090 Eric Sarver, Esq.: Okay, to stay as busy working on all these websites and all these things you're talking about.

00:55:27.600 --> 00:55:29.610 Maxie Groebner: Yes, i'm just trying to keep the flow here.

00:55:31.290 --> 00:55:40.470 Eric Sarver, Esq.: Well it's great to have you discussed talk about all these different aspects of what you do you know I think I mean we started the show Ray talking about how we're in this.

00:55:41.430 --> 00:55:49.470 Eric Sarver, Esq.: Different time independent make and how we only need you know these online presence, and so I think I think for many people.

00:55:49.860 --> 00:56:00.870 Eric Sarver, Esq.: Just knowing that they're hiring someone like you, who knows what they're doing and who knows who understands like the logic behind the marketing and the strategy I think it's an important tool you're providing so.

00:56:01.620 --> 00:56:10.620 Eric Sarver, Esq.: And I sincerely hope to that you know you continue with your success, and also that the service you're providing now will continue to thrive.

00:56:11.160 --> 00:56:17.040 Eric Sarver, Esq.: During this pandemic and on that note I just need to ramp up, can I can be one minute here from.

00:56:17.610 --> 00:56:27.240 Eric Sarver, Esq.: The radio station and folks i'm Eric sovereign host of the show employment law and today i'm here every Tuesday evening 5pm to 6pm Eastern standard time and talk me to nyc.

00:56:27.570 --> 00:56:34.800 Eric Sarver, Esq.: We have interesting guests, we talked about valuable services and issues and business owners are facing if you'd like to show come back.

00:56:35.370 --> 00:56:53.550 Eric Sarver, Esq.: bring your colleagues bring your friends and people come to stay and watch and feel free to inject your comments as well and we'll be back next Tuesday at 5pm so again maxie Thank you so much, wishing you a wonderful evening, thank you, thank you pleasure being here all right.

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