Rediscovering New York

Tuesday, March 16, 2021
Facebook Live Video from 2021/03/16 - Red Hook, Brooklyn

Facebook Live Video from 2021/03/16 - Red Hook, Brooklyn


2021/03/16 - Red Hook, Brooklyn

[NEW EPISODE] Red Hook, Brooklyn

On this week’s show we will visit Red Hook, in Brooklyn. My guests will be returning tour guide,  Jeremy Wilcox, Founder and Owner of Custom NYC Tours; and longtime Red Hook resident Susan Povich, co-founder and co-owner of Red Hook Lobster Pound.

Tune in for this fascinating conversation at or watch the Facebook Livestream by clicking here.

Show Notes

Segment 1

Tonight on the show we have a returning guest Jeremy Wilcox. He’s a New York Native and the owner of custom NYC tours. His small walking tours focus on neighborhood history and architecture. as a New York Native he grew up In Richmond Hill. Now he lives in Flatbush. Jeremy was looking for a change of pace in his career and he just loved New York in the fact that you could get lost in it so he decided to start his own walking tours. Red Hook got its name during the colonial times they first called it Roadhock. The red came from the soil and the clay that was underneath the ground, and the hock came from the fact that it came out pointing to a New York Harbor. The Lenape people were the first to settle in Redhook. Name for the canal got the name for the gowanus canal  Comes from one of the Lenape Chiefs. RedHook was very crucial during the Civil War because of its location near the water. A Very famous battle ensued on the water during the Civil War where the boat was getting shot from Governors Island and Redhook at the same time.

Segment 2

Jeremy, likes to focus on small personal walking tours Posed to the bigger tours he wants to create more of a person feeling for his tours. As an outdoor Central Park tours well as a He doesn’t Midtown architectural tour focusing on the art deco style. Does street art tours, and much more.If  you wanna reach Jeremy you can go to, and he also does customize tours. You can email him to him know what kind of tour you would like him to creat

Segment 3

Second guest is Susan Povich, Long time Redhook resident and business owner.She  graduated from Harvard Law school in 1988 After a brief time in law school she left two Pursue another passion of The culinary arts. In 2009 she opened a restaurant Red Hook lobster Pound with her husband In 2009. She expanded with a mobile food truck. The food truck was anointed best food truck in the county in 2013. Susan spent a lot of time in Maine and her husband one day came up with the idea of opening a place where they would sell lobster rolls. That little idea I was able to take them on a journey they could’ve never imagined. She started selling lobster rolls at a market underneath a little tent. The recipe came from her childhood of growing up in Maine. She came up with her own style of lobster roll called the main style,Made with homemade mayonnaise. She also has the Connecticut style that is made with butter instead of mayonnaise. That’s what really put her on the map.

Segment 4

RedHook is going under some serious construction as they’re taking the waterfront and building hundreds of warehouses. The worry is in the next five years Redhook is going to be consumed with trucks and the soil won’t hold up the infrastructure. After Hurricane Sandy a lot of focus was put on red Hook and they came back stronger as they opened restaurants and businesses. RedHook is like a little seasonal town. Which means you won’t make money six months out of the year but if you understand that you will be a successful business owner in Redhook.


00:00:39.000 --> 00:00:48.630 Jeff Goodman: Hello everyone, welcome to our listeners in the big apple from across the US and around the world i'm Jeff Goodman and you've tuned into rediscovering New York.

00:00:49.290 --> 00:00:54.330 Jeff Goodman: professionally i'm a real estate broker with brown Harris Stevens, but our show is not about real estate.

00:00:54.990 --> 00:01:00.120 Jeff Goodman: rediscovering New York is a weekly program about the history texture and vibe of our amazing city.

00:01:00.900 --> 00:01:09.990 Jeff Goodman: And we do it through interviews with historians local business owners nonprofit organizations preservationists musicians and artists and the occasional elected official.

00:01:10.950 --> 00:01:20.490 Jeff Goodman: On some shows like tonight's we focus on an individual New York neighborhood we explore its history and its current energy what makes that particular New York neighborhood special.

00:01:21.360 --> 00:01:29.040 Jeff Goodman: and on some shows we host programs about an interesting and vital color of the city and its history that's not focused on one particular neighborhood.

00:01:29.760 --> 00:01:38.550 Jeff Goodman: On prior episodes you've heard topics as diverse and is illuminating as American presidents who came from lived in or had some history in the city.

00:01:39.150 --> 00:01:43.530 Jeff Goodman: we've looked at the history of women activists in the suffrage movement in New York, including in brooklyn.

00:01:44.490 --> 00:01:49.680 Jeff Goodman: we've looked at the history of different immigrant communities, including people who were brought here as enslaved people.

00:01:50.100 --> 00:01:57.360 Jeff Goodman: we've looked at the history of the city's LGBT community in the gay rights movement we've looked at bicycles they've been here for 200 years, believe it or not.

00:01:58.020 --> 00:02:07.380 Jeff Goodman: we've looked at the history of punk and opera two of my favorite musical subjects we've looked at our public library systems we actually have three of them in New York, not one, not two but three.

00:02:07.890 --> 00:02:15.300 Jeff Goodman: We visited the subway and it's art looked at some of our greatest train stations and even took a virtual walk over some of our bridges.

00:02:16.320 --> 00:02:26.100 Jeff Goodman: After the broadcast you can catch our shows were on podcast we're on apple spotify Amazon podcasts stitcher Google podcasts and other services.

00:02:26.670 --> 00:02:34.830 Jeff Goodman: Tonight we're going back across the East river to a neighborhood that i've been to but don't know as well as others and i'm speaking about red hook.

00:02:35.220 --> 00:02:40.380 Jeff Goodman: Which is in a corner of brooklyn that more people should know about and visit and actually do.

00:02:41.370 --> 00:02:48.090 Jeff Goodman: My first guest is a returning expert to rediscovering New York it's expert to work he's expert tour guide JEREMY wilcox.

00:02:48.750 --> 00:02:54.480 Jeff Goodman: JEREMY is a licensed tour guide he's a New York native and he's the owner of custom nyc tours.

00:02:55.050 --> 00:03:00.900 Jeff Goodman: His small group of private walking tours focus on the cities neighborhoods its history, art and architecture.

00:03:01.650 --> 00:03:14.520 Jeff Goodman: He also serves on the board of the guides association of New York City, one of the oldest and most active tour guide associations in the United States and, as we have one here in New York, Jeremy wilcox welcome back to rediscovering New York.

00:03:15.570 --> 00:03:16.800 Jeremy Wilcox: Thank you, thank you for having me again.

00:03:17.850 --> 00:03:20.520 Jeff Goodman: You are originally from New York what part of the city you're from.

00:03:21.030 --> 00:03:26.580 Jeremy Wilcox: I grew up in a neighborhood in sort of I guess south east Queens called Richmond hill.

00:03:27.930 --> 00:03:35.700 Jeremy Wilcox: And now I live here in flatbush brooklyn I went to college in Manhattan at hunter college, so a lot of New York throughout my whole life.

00:03:36.780 --> 00:03:41.370 Jeff Goodman: I don't what am I little disappointments well major disappointments in my 20s I don't know if I ever told you.

00:03:41.700 --> 00:03:48.870 Jeff Goodman: My college roommate was going to move to the city and I found this great apartment in Richmond hill the upper two floors of this Victorian but.

00:03:49.410 --> 00:04:02.160 Jeff Goodman: Jay decided at the last moment that he wasn't going to move to New York, and I was on my own, but anyway, I got to explore Richmond hill a lot, when I was doing that um when did you first Oh, and where and what part of the city, do you live in now JEREMY.

00:04:02.550 --> 00:04:04.680 Jeremy Wilcox: In flatbush just out the prospect park.

00:04:05.580 --> 00:04:15.000 Jeff Goodman: and other beautiful part of brooklyn in New York, when did you decide to go into the business of designing and leading tours.

00:04:15.960 --> 00:04:27.870 Jeremy Wilcox: I was actually just about five years ago, this month was kind of looking for a change of life change of career and I love just wandering around the city and exploring different neighborhoods like red hook and others and.

00:04:28.350 --> 00:04:33.420 Jeremy Wilcox: I would drag friends along and show them and tell them about the history, I read about it along the way, and.

00:04:33.780 --> 00:04:42.150 Jeremy Wilcox: Eventually, I realized hey I could actually find a way to make money from this and bring people along with me and show them my favorite neighborhoods and so i've been doing that for exactly five years now.

00:04:42.900 --> 00:04:51.150 Jeff Goodman: Oh great i'm going to ask you about some of your programming at the beginning of the second part of our of our time together tonight i'm red hook.

00:04:51.870 --> 00:05:07.290 Jeff Goodman: The names of so many New York neighborhoods have really interesting origins, some of them have fascinating oranges, at first glance the name red hook would appear to have English words that it's rude like some neighborhoods do, but it doesn't completely does it.

00:05:08.340 --> 00:05:17.430 Jeremy Wilcox: No actually the name goes back to like my home neighborhood of flatbush to the Dutch colonial era when the Dutch settled in the early 1600s.

00:05:17.910 --> 00:05:22.770 Jeremy Wilcox: They called it road huck and that, basically, you know it's kind of a very literal.

00:05:23.490 --> 00:05:36.180 Jeremy Wilcox: translation and basically the red part at came from the color of the sort of the soil and the clay that was underneath the ground here and the huq was basically the point of the geographically where it sort of stuck out into New York harbor.

00:05:37.230 --> 00:05:40.890 Jeff Goodman: And it's like core leaders hook and jumping out into the East river from the lower side.

00:05:41.430 --> 00:05:46.620 Jeff Goodman: Exactly the hook, but it's not it's interesting because you look at a map of red hook now and you see.

00:05:47.790 --> 00:05:55.590 Jeff Goodman: The erie basin and around it and for the longest time until I knew the yards, and I thought that that was the hook us up in somehow it was red colored, but it really wasn't.

00:05:57.000 --> 00:06:04.290 Jeff Goodman: I like to you know a lot of people who talk about the history of the city focus on Europeans who first came, but I like to.

00:06:05.520 --> 00:06:19.800 Jeff Goodman: acknowledge and honor the people who were here before the land rp people on were leonardi people actually living and doing things in the the part of brooklyn that would become red hook was just not.

00:06:19.830 --> 00:06:23.370 Jeremy Wilcox: Not oh yeah absolutely I mean that whole area, particularly actually.

00:06:24.270 --> 00:06:40.200 Jeremy Wilcox: The sort of local Chief of that sort of region was named go on a and that's where the name of the nearby Guan is canal, which was originally the Eco honest creek came from from the chief of that tribe, who can have it at that part of what it's now brooklyn.

00:06:41.220 --> 00:06:43.680 Jeff Goodman: When did the Dutch first settle in what would become red hook.

00:06:44.100 --> 00:06:54.360 Jeremy Wilcox: And the 1613 is when they first settled there obviously like lower Manhattan the new Amsterdam colony they settled close to the water close to where their ships could be.

00:06:55.290 --> 00:07:04.350 Jeff Goodman: But the Dutch who settled in this part of brooklyn actually had a certain part of their farming that was not that common and other places where they formed.

00:07:05.970 --> 00:07:11.760 Jeremy Wilcox: know they were doing you know, obviously, depending on where they were there was various farming and then was tobacco farming, but they also have a lot of dairy farms.

00:07:12.120 --> 00:07:18.510 Jeremy Wilcox: down in the area as well, so it was very different from what you would certainly different from what you would have found on the other end of the East river.

00:07:18.900 --> 00:07:25.140 Jeremy Wilcox: up in you know new Amsterdam or certainly different than you would have found up in flatbush or you know bushwick or those Dutch areas.

00:07:25.680 --> 00:07:27.120 Jeff Goodman: Well, one thing because of all the water.

00:07:28.140 --> 00:07:31.470 Jeff Goodman: It was fascinating to learn that the Dutch actually had built mill pawns.

00:07:31.770 --> 00:07:45.240 Jeff Goodman: So they could take advantage of the times when the tides would come in, they would block water off and then, when it would leave that would actually activate the mills that they could use to grind grain or anything else that was in that was in the mills.

00:07:45.720 --> 00:07:49.830 Jeremy Wilcox: and green was yeah very big part of redbook for a very long time, this there's this kind of.

00:07:50.340 --> 00:08:02.730 Jeremy Wilcox: fun abandoned relic just away from Ikea old grain silo that's still there it's technically landmarked it's it's a bit of an eyesore at this point, but it's still there, so the history of red black and green is very old.

00:08:03.870 --> 00:08:13.830 Jeff Goodman: know a lot of just a little aside a lot of people don't realize that the the cradle of the Industrial Revolution was in Britain in the 18th century.

00:08:14.220 --> 00:08:20.940 Jeff Goodman: But when the Dutch harnessed wind power, I went to this reconstructed town in the Netherlands called zones his hands.

00:08:21.360 --> 00:08:28.200 Jeff Goodman: And they have windmills and you know you kind of look at windmills and they look kind of picture ask and they look pretty and they look quaint.

00:08:28.560 --> 00:08:34.410 Jeff Goodman: But you actually go into one of them, and this really a lot of machinery that's grinding stuff that's mixing paint.

00:08:34.800 --> 00:08:40.890 Jeff Goodman: And, and not just grinding week but doing a whole bunch of other things, and the Dutch were you know, had had had invented that.

00:08:41.820 --> 00:08:49.170 Jeff Goodman: um one thing that brings attention to the geography in this part of brooklyn is the waterway between red hook and governors island.

00:08:49.470 --> 00:08:57.870 Jeff Goodman: it's called buttermilk channel, you know, unlike some names that you talked about that really don't exactly mean what their English name would imply buttermilk channel really does.

00:08:59.100 --> 00:09:02.790 Jeremy Wilcox: yeah so the reason they called it, the buttermilk said there were dairy farms.

00:09:03.390 --> 00:09:11.460 Jeremy Wilcox: in that part of brooklyn at one point and the farmers would bring us the channel to bring their milk across the East river to Manhattan to sell it at the markets.

00:09:12.390 --> 00:09:24.630 Jeremy Wilcox: And the urban legend, or so it goes, of how the name goes, is that the waters were so choppy and the channel that it would literally church in their milk into butter, by the time they reached a Manhattan that's the legend of where the name comes.

00:09:25.800 --> 00:09:28.080 Jeff Goodman: Well, I thought I thought there was some truth to the story.

00:09:28.260 --> 00:09:36.210 Jeremy Wilcox: I think there is, I mean it was those i've been on the fairies as they make their way in and out of red hook Those are some very choppy waters, so I absolutely believe that.

00:09:37.440 --> 00:09:41.280 Jeremy Wilcox: Your transport transporting milk, you know cross that channel absolutely.

00:09:41.880 --> 00:09:44.070 Jeff Goodman: Well, I heard from one tour guide that.

00:09:45.540 --> 00:09:58.290 Jeff Goodman: Some of the farmers would graves their cows on governors island and buttermilk channel was very was very shallow and that when they would walk across it low tide the water, would you know hit theaters and that would sure, and you know, make the milk into buttermilk.

00:09:59.490 --> 00:10:05.850 Jeff Goodman: it's a fun it's a fun story, at any rate um let's fast forward a little bit to the revolutionary war.

00:10:06.900 --> 00:10:20.820 Jeff Goodman: The biggest battle of the war was not only in New York, but was also in brooklyn and park slope and go on us and, of course, what became brooklyn heights so a lot of action, what kind of action to the area that would become red hook see during the war.

00:10:21.480 --> 00:10:27.780 Jeremy Wilcox: Well, red hook was very crucial because of its placement in you know the on the waterfront and between governors island and.

00:10:28.410 --> 00:10:34.530 Jeremy Wilcox: In brooklyn and we're we're sort of to forts almost across the buttermilk channel from each other, there was for defiance in red hook.

00:10:35.040 --> 00:10:38.910 Jeremy Wilcox: And then there was the sort of South battery on governor's island.

00:10:39.210 --> 00:10:49.680 Jeremy Wilcox: And there's a you know his famous incident in early on in the war were British ships were making their way up that waterway and they were being fired on from both ends from both governor's island and red hook.

00:10:50.040 --> 00:11:05.670 Jeremy Wilcox: And they move basically moving so fast to get away that they didn't even stop until they got up up around like tarrytown and NIH account and over by nyack county so it was those ports were very good at some time for keeping the British away from brooklyn.

00:11:06.900 --> 00:11:14.250 Jeff Goodman: And I heard that one of the British ships was damaged really badly and had to link back to its where it was sort of stationing and Staten island.

00:11:16.890 --> 00:11:26.670 Jeff Goodman: A lot of New York and the New York area and of course brooklyn was its own city until 1998, but a lot of the area was impacted after the erie canal opened in 1825.

00:11:27.840 --> 00:11:34.680 Jeff Goodman: It certainly impacted the waterfront in what would become dumbo um how did and New York became the empire state.

00:11:35.190 --> 00:11:44.520 Jeff Goodman: After the opening of the erie canal because of all the transportation all the goods that we're moving from from the Midwest how did that impact development and red hook JEREMY.

00:11:45.270 --> 00:11:56.280 Jeremy Wilcox: So red hook went from just kind of a kind of sleepy plates of grain mills and things like that to at what at one point was the busiest sort of shipping and container port in the United States of America.

00:11:56.940 --> 00:12:06.150 Jeremy Wilcox: So, after the erie canal is completed, they start building out and sort of creating these artificial basins in red hook, you had the the erie basin, which obviously is named.

00:12:06.690 --> 00:12:12.660 Jeremy Wilcox: For the erie canal that's if you're sort of you know your red hook geography little that's the one that's right by Ikea.

00:12:13.470 --> 00:12:22.200 Jeremy Wilcox: So the erie basin is created, and also on the sort of other end of the waterfront actually closer to the lobster pound is the Atlantic basin if you've ever taken the nyc ferry.

00:12:22.890 --> 00:12:28.650 Jeremy Wilcox: into red hook that comes into the Atlantic base and that's also where the Mary whale in isn't some other kind of fun.

00:12:29.130 --> 00:12:42.570 Jeremy Wilcox: landmark so you have these two basins we're all the ships would come in and a lot of the stuff that was being brought through the erie canal would be offloaded there, and so it was a very important sort of shipping and port for moving the economy along the waterway.

00:12:43.680 --> 00:12:56.520 Jeff Goodman: Was that part of red hook then did it become, I have to ask you this question just harkening back to some old movies i've seen was it the caricature of what rough and tumble docs would have been like in in like the 19th century.

00:12:56.880 --> 00:12:59.880 Jeff Goodman: putting aside another question i'm going to ask you about the 20th and the dogs but.

00:13:00.150 --> 00:13:05.670 Jeremy Wilcox: Oh yeah pretty much I mean everything is not 100% but it's all characters were in red hook is certainly had many different.

00:13:06.210 --> 00:13:12.060 Jeremy Wilcox: caricature some positive and some negative over its history, but yeah it was you know longshoreman and dockworkers of various.

00:13:12.570 --> 00:13:21.210 Jeremy Wilcox: immigrant groups, they were working hard was very actually unique is you know, most of them lived locally, so you know they weren't commuters they would have lived and worked in the neighborhood.

00:13:21.780 --> 00:13:28.800 Jeremy Wilcox: So there was a lot of pride in that, but yeah they you know it was it was a tough neighborhood because these were working men and they were very protective of their neighborhood as well.

00:13:30.060 --> 00:13:39.240 Jeff Goodman: Before we take a break, I want to ask you to when red hook was being built up as a port after the erie canal opened up, was it a place where immigrant communities settled.

00:13:40.260 --> 00:13:42.780 Jeremy Wilcox: Oh yeah I mean they came there for the jobs and the housing.

00:13:43.560 --> 00:13:52.470 Jeremy Wilcox: Either where it was again very buried and he would have had you know African American dockworkers Irish people from Scandinavian origins working there.

00:13:52.710 --> 00:13:56.160 Jeremy Wilcox: And like what was great about it is because it was such a self sort of contained neighborhood.

00:13:56.520 --> 00:14:06.300 Jeremy Wilcox: You would have lived there with your family, they would have been nearby you would have worked there was a very kind of little self contained almost bubble of a town very successfully so for a while.

00:14:08.400 --> 00:14:18.570 Jeff Goodman: Okay we're gonna take a short break and when we come back we're going to continue our conversation about historical red hook with JEREMY wilcox of custom nyc tours will be back in a moment.

00:17:15.210 --> 00:17:22.290 Jeff Goodman: we're back to rediscovering New York in our episode on red hook in brooklyn this is episode 106.

00:17:23.010 --> 00:17:39.180 Jeff Goodman: Since we started the show my first guest is JEREMY wilcox JEREMY is the founder and owner of custom nyc tours JEREMY let's talk about your tour company for a moment what would you say, are some of the unusual things about your offerings compared to what other tour companies provide.

00:17:40.380 --> 00:17:50.010 Jeremy Wilcox: Well, one of the things I tried to do from the start, even five years ago, when I began was to focus on sort of more personal small group walking tours as as opposed to you know the.

00:17:50.850 --> 00:17:56.460 Jeremy Wilcox: A bus tours or some of these larger group tours what I want to do is create a little bit more of a personal experience.

00:17:56.790 --> 00:18:07.740 Jeremy Wilcox: And to focus on some areas where traditional tour companies hadn't gone like red hook or flatbush or places like that to give people kind of an option for that again more intimate tour experience.

00:18:08.490 --> 00:18:18.960 Jeff Goodman: And as we are beginning to open up more as we come to hopefully what's the tail end of this horrible pandemic what are some of the tours that you're offering in the coming in the coming months.

00:18:19.980 --> 00:18:26.730 Jeremy Wilcox: So i've got a lot of my regular tours available I do a central park tour obviously that's all outdoors very safe very fun.

00:18:27.300 --> 00:18:44.430 Jeremy Wilcox: Do a midtown architecture tour specifically focusing on the art DECO era of architecture, I do my Victorian flat which tour here, I also do street our tours and sort of a tour of the high line and Hudson yards area Western Manhattan Those are some of my main offerings.

00:18:45.060 --> 00:18:47.490 Jeff Goodman: And how can people find out about your tours.

00:18:48.210 --> 00:19:01.020 Jeremy Wilcox: They can go to my website wwe custom nyc tours COM and they can see a listing of all my tours I also do as the name implies custom to our requests and folks can just email me there and sort of let me know what they're looking to create.

00:19:01.740 --> 00:19:12.780 Jeff Goodman: A one to one i'm looking forward to doing of yours is Victorian flatbush very much so, especially after you were guest on the show a couple of months ago about about the Victorian parts of flatbush.

00:19:13.140 --> 00:19:22.110 Jeremy Wilcox: It was my most booked 2020 tour, because I think it was the tour of mine that most appeal to locals who were looking to do something new, oh.

00:19:23.250 --> 00:19:23.820 Jeff Goodman: Great.

00:19:24.900 --> 00:19:33.930 Jeff Goodman: Getting back to red hook um When did we begin to see the neighborhood physically developed into the place that we would see today.

00:19:34.770 --> 00:19:40.200 Jeremy Wilcox: So in the sort of early to mid 20th century the neighborhood underwent a lot of changes.

00:19:41.220 --> 00:19:50.550 Jeremy Wilcox: You know, in terms of redevelopment obviously one thing that neighborhood became known for architecturally were the Red Book houses, which are the largest public housing development in brooklyn.

00:19:51.240 --> 00:19:57.360 Jeremy Wilcox: That was completed in 1939 and a lot of the infrastructure around that part of brooklyn was redeveloped.

00:19:57.810 --> 00:20:06.510 Jeremy Wilcox: The really other big change happened, you know when the sort of Robert Moses era of New York where roadways are beginning to literally carve up neighborhoods.

00:20:06.930 --> 00:20:16.830 Jeremy Wilcox: And you had the kiwanis expressway and the brooklyn battery tunnel being built in the you know years after World War Two and that literally cuts Red Book and half.

00:20:17.760 --> 00:20:27.330 Jeremy Wilcox: And so, traditionally what we think of today is red hook would have kind of extended almost all the way to cobble Hill and certainly would have included what we think of today as Carroll gardens.

00:20:27.990 --> 00:20:43.440 Jeremy Wilcox: But then now there's literally a highway in between those two neighborhoods so red hook just refers to everything sort of south of the highway and these other sort of more well off parts of red hook sort of become their own separate neighborhood identities.

00:20:44.370 --> 00:20:54.240 Jeff Goodman: was a neighborhood and Carroll gardens, of course, is a Jason to read up on the other side of the of the gowanus expressway and when the neighborhoods similar before the tunnel in the highway were built.

00:20:55.620 --> 00:21:01.410 Jeremy Wilcox: Not necessarily I mean you know, obviously, if you just look at the different sides of the highway where you have.

00:21:01.740 --> 00:21:11.340 Jeremy Wilcox: Some beautiful old by the waterfront and read books and beautiful old like what frame houses and just beautiful little row houses and then obviously the red hook housing projects.

00:21:11.640 --> 00:21:19.950 Jeremy Wilcox: But then you go to Carroll gardens right on the other end of the gowanus expressway and it looks like typical brownstone brooklyn so the development was very different than the sort of.

00:21:21.210 --> 00:21:24.600 Jeremy Wilcox: classic people living on that end of the neighborhood would have been different, as well.

00:21:25.470 --> 00:21:35.670 Jeff Goodman: And of course we have Robert Moses, to thank for as a major designer of these of these infrastructure projects um Why did he do we know why he decided to build.

00:21:36.450 --> 00:21:48.150 Jeff Goodman: The tunnel, where it is now, and also to well, obviously the highway got built with a tunnel was, but with the considerations to build that infrastructure other parts of the of the area.

00:21:48.960 --> 00:21:56.970 Jeremy Wilcox: Well, one of the main reasons sort of the brooklyn battery tunnel, for instance sort of runs along where it does is you know the middle of the tunnel because it's so long.

00:21:57.420 --> 00:22:04.470 Jeremy Wilcox: It needs a ventilation shaft and if every you've ever taken the farrier gone to governor's island, you can see, on the shore there's this kind of boxy.

00:22:04.980 --> 00:22:14.160 Jeremy Wilcox: White structure there off of sort of artificial part of the island, and that is actually sort of an escape tunnel or ventilation system for the brooklyn battery tunnel, so you had to kind of run it.

00:22:14.490 --> 00:22:21.750 Jeremy Wilcox: adjacent under the River to governor's island and that just meant that, where it comes out in brooklyn is basically red hook.

00:22:22.650 --> 00:22:31.980 Jeff Goodman: If I remember at some point the tunnel does curve, a little bit with that Kurt with with the island is like it turns right where you're coming from brooklyn where turns left when you're coming from Manhattan at that point.

00:22:32.130 --> 00:22:41.850 Jeremy Wilcox: yeah if you've driven through the tunnel lot you use, you can literally sort of know be familiar like i'm basically right below that that ventilation chapter governor's island where that sort of curve is.

00:22:42.780 --> 00:23:01.980 Jeff Goodman: And of course my generation knows still knows the just the brooklyn battery tunnel and not, as did you carry total which is honoring the late governance you carry um there was a very famous movie that was inspired by a dark side of red hook, but also sort of recognizing its its maritime.

00:23:04.110 --> 00:23:09.090 Jeff Goodman: maritime history in the underside of that in the in the underworld and it was actually called on the waterfront.

00:23:10.680 --> 00:23:13.950 Jeff Goodman: But they didn't film it in red hook good that they filmed it someplace else.

00:23:14.040 --> 00:23:25.410 Jeremy Wilcox: yeah most of it was filmed I believe in New Jersey, so it was filmed in nearby but not not in red hook, although the rhetoric was the setting and the sort of inspiration for the characters in this sort of drama that film.

00:23:26.430 --> 00:23:40.500 Jeff Goodman: Well, continuing before we talk about red hook's revitalization you know into the 70s and 80s red hook saw a period of decline, an increase in crime in fact life magazine in the early 1990s.

00:23:41.430 --> 00:23:50.820 Jeff Goodman: During the heyday of American fear and obsession with urban crime it beamed red hook, is one of the worst neighborhoods the entire us and the crack capital of America.

00:23:52.020 --> 00:23:57.780 Jeff Goodman: How did that affect how people saw the neighborhood compared to other places that were that was sort of down and out.

00:23:58.680 --> 00:24:03.840 Jeremy Wilcox: I mean, obviously the decline of the docks led to that just as well, as you know, the city as a whole, had high crime in that era.

00:24:04.590 --> 00:24:14.820 Jeremy Wilcox: But it really changed the way people like when people heard the name red hook in the early 1990s and even throughout until the beginning of this century, they thought of sort of crime and decay.

00:24:16.200 --> 00:24:25.620 Jeremy Wilcox: Random like pop culture note there was a pro wrestler named taz who was kind of claim to fame was that he grew up in the red hook houses and that's how you knew he was tough.

00:24:25.980 --> 00:24:33.750 Jeremy Wilcox: That he could survive anything if you grew up in red hook, so that was kind of the the reputation of it is that you know you was this was very tough and it was very rough.

00:24:34.860 --> 00:24:46.500 Jeff Goodman: But the red hook from the 80s and the 90s, is not the red hook that we know and that many people treasure today how did it start its transformation into the neighborhood received today.

00:24:47.010 --> 00:24:55.320 Jeremy Wilcox: I mean, just like all of New York, you know crime starts to go down and people became more interested, I remember the first business I ever heard, where I heard people talking positively about red hook.

00:24:55.560 --> 00:25:03.480 Jeremy Wilcox: Was steve's key lime pies I had a friend at a job aids to work with in the early 2000s, where she would like every weekend, you would go.

00:25:03.750 --> 00:25:11.490 Jeremy Wilcox: To red hook to get key lime pies and i'd be like It just seems such a weird thing to me and then one day I went and I was like these are very good key lime pies but.

00:25:12.300 --> 00:25:17.190 Jeremy Wilcox: You know the revitalization of the waterfront a lot of great restaurant start opening up on bent brunch street.

00:25:17.670 --> 00:25:25.050 Jeremy Wilcox: And then obviously I think the main thing that drew people there was when I opened, because that was a place that people were going but.

00:25:25.440 --> 00:25:40.260 Jeremy Wilcox: Part along with Ikea came the ferry and so now, it was much easier for people to get there, one of the difficulties of red hook, for a long time was it's very isolated from most New York City public transportation safe pre ferry for one bus line.

00:25:41.010 --> 00:25:45.600 Jeff Goodman: are yet to get there, you know, on the usual way of public transport, you have to get off the train.

00:25:46.050 --> 00:25:57.600 Jeff Goodman: Right at nine street and you got to go down that long stairway and then walk across you gotta cross Hamilton avenue unless you take the bus, but you know what New York and takes the bus a half a mile we will walk right yeah and.

00:25:57.930 --> 00:26:12.720 Jeff Goodman: You know you have to walk across that you know across the avenue and under that under that monsters highway did Ikea help usher in the revival, or was it more of a sort of on them on on the heels of it.

00:26:13.740 --> 00:26:21.210 Jeremy Wilcox: I think it's a mix of both it was definitely red hook was beginning it's ripe revival, a little bit before, but I think the key things that happened with Ikea.

00:26:21.750 --> 00:26:29.160 Jeremy Wilcox: was one they were the you know, it was a major chain, they were the first Ikea in New York City, which was a very big deal previously people would have had to go out to New Jersey.

00:26:29.400 --> 00:26:39.720 Jeremy Wilcox: or out to Nassau county so now people could do it within the city limits Ikea had to cut this deal with the city where you had the ferry that you could take more or less for free.

00:26:39.990 --> 00:26:45.540 Jeff Goodman: And it's a great trip I love taking that very but I can't, even if I don't even on times when I take it, and go to shop at Ikea.

00:26:45.900 --> 00:26:49.440 Jeremy Wilcox: yeah so I mean it just I think it started to happen, and I really think again.

00:26:50.760 --> 00:26:58.380 Jeremy Wilcox: has been brunch street began its reputation is this like really good restaurant row and bars and other shops began there I just think.

00:26:58.950 --> 00:27:08.490 Jeremy Wilcox: People really saw it as a destination, I also think it being kind of a waterfront neighborhood helped as well, what waterfront in New York City is just very, very, very valuable.

00:27:09.240 --> 00:27:18.690 Jeff Goodman: Because one thing that negatively impacted red hook was the damage from super super storm sandy we're going to ask our second guest about it, who lives in and runs a business in the neighborhood.

00:27:19.740 --> 00:27:23.910 Jeff Goodman: When I ask you what kinds of businesses will would we find in red hook today JEREMY.

00:27:24.900 --> 00:27:32.940 Jeremy Wilcox: Oh it's it's a really amazing variety, I mean if you were to come sort of from where the shipping container ports are first thing you're going to see as a tesla dealership.

00:27:33.390 --> 00:27:44.370 Jeremy Wilcox: And then you've got like chocolate makers there's two chocolate makers in the neighborhood whiskey distilleries wineries people making metal works restaurants, bars.

00:27:45.510 --> 00:27:50.160 Jeremy Wilcox: gallery you know art spaces and galleries bakeries.

00:27:51.450 --> 00:28:02.520 Jeremy Wilcox: And if you go down by the piers there's a number of really great business people who make their own furniture glass blowing it's it's really an amazing variety of commercial enterprises down there.

00:28:03.090 --> 00:28:07.350 Jeremy Wilcox: And many that tap in to the sort of manufacturing history of the neighborhood.

00:28:08.520 --> 00:28:13.230 Jeff Goodman: In fact, our second guest actually one of the partners in that business created.

00:28:13.770 --> 00:28:22.590 Jeff Goodman: Wood furniture for their business and we're going to talk to her about that in a couple minutes JEREMY Thank you so much it's always great to see you and rediscovering New York into.

00:28:23.190 --> 00:28:27.030 Jeff Goodman: feel and hear your expertise and the love that you have for so many New York neighborhoods.

00:28:27.930 --> 00:28:44.490 Jeff Goodman: My first guest on this episode of rediscovering New York about red hook and brooklyn has been JEREMY wilcox JEREMY is the founder and owner of custom nyc tours and you can find out about his tours at www dot custom nyc tours COM that I get that right.

00:28:44.790 --> 00:28:45.540 Jeremy Wilcox: that's correct.

00:28:45.750 --> 00:28:53.910 Jeff Goodman: All right, great we're going to take a short break and when we get back we're going to speak about someone who has lived in red hook, for a long time.

00:28:54.270 --> 00:29:02.280 Jeff Goodman: And who has opened up a business actually opened up a business quite a while ago and she'll have a lot to say about the neighborhood when we come back we'll be back in a moment.

00:31:48.360 --> 00:31:57.690 Jeff Goodman: we're back and you're back to rediscovering New York support from the program comes from our sponsors Christopher Pappas mortgage specialist at TD bank.

00:31:58.260 --> 00:32:08.700 Jeff Goodman: To find out how Chris can help you with all your residential home mortgage needs and tailor a mortgage that's right for you please call Chris at 203-512-3918.

00:32:09.570 --> 00:32:16.470 Jeff Goodman: and support also comes from the law offices of Thomas sciatica focusing on wills estate planning probate and inheritance litigation.

00:32:17.160 --> 00:32:24.570 Jeff Goodman: Tom and his staff can be reached at 212-495-0317 you can like our show on Facebook.

00:32:25.110 --> 00:32:30.660 Jeff Goodman: it's rediscovering New York with Jeff Goodman and you can follow me on instagram and Twitter my handle is there a Jeff Goodman nyc.

00:32:31.410 --> 00:32:37.590 Jeff Goodman: If you have comments or questions or if you'd like to get on our mailing list, please email me Jeff at rediscovering New York ny say.

00:32:38.400 --> 00:32:43.230 Jeff Goodman: One of the note before we get to our second guest, even though rediscovering New York is not sure about real estate.

00:32:43.650 --> 00:32:50.130 Jeff Goodman: When i'm not on the air, I am indeed a real estate agent now are amazing city where I help my clients buy sell lease and rent property.

00:32:50.820 --> 00:32:57.660 Jeff Goodman: If you or someone you care about is considering a move into out of within New York I would love to help you with all those real estate leads.

00:32:58.200 --> 00:33:11.700 Jeff Goodman: You can reach me and my team at 646-306-4761 our second guest is Susan povich Susan is a long time red hook resident and business owner.

00:33:12.270 --> 00:33:20.370 Jeff Goodman: She graduated from Harvard law school in 1988 after brief time working in the law, she left the profession to study at the French culinary Institute.

00:33:21.060 --> 00:33:25.290 Jeff Goodman: She worked in various restaurants before opening her own business, the cake barn CAFE.

00:33:26.130 --> 00:33:35.760 Jeff Goodman: After selling the restaurant in 1993 in 1993 and rededicated herself to the practice of law Susan close to her firm in 1998 to work with her client Russell simmons.

00:33:36.480 --> 00:33:43.770 Jeff Goodman: After that she joined the business strategy unit of universal music group she left universal in 2006 to work with her family's production company.

00:33:44.580 --> 00:33:53.430 Jeff Goodman: But the desire to work with food never left her and that led Susan and her husband Ralph gorham to open the red hook lobster pounds in 2009 and, of course, red hook.

00:33:54.210 --> 00:33:59.250 Jeff Goodman: That summer they launched their mobile lobster shack at the brooklyn flea one of the earliest food vendors at the market.

00:33:59.910 --> 00:34:07.770 Jeff Goodman: The business expand quickly but San lead to additional markets and festivals, including to lobster roll food trucks in Washington and one in New York.

00:34:08.310 --> 00:34:14.700 Jeff Goodman: The New York City truck was anointed as the best food truck in the county in June of 2013 what a moniker.

00:34:15.150 --> 00:34:23.910 Jeff Goodman: Red hook lobster expanded by opening a store in montauk in 2013 and on East first street in the east village in 2014 2015.

00:34:24.270 --> 00:34:32.280 Jeff Goodman: They converted their red hook restaurant into a full service bar and grill and opened an oyster bar as part of the highly successful urban space vanderbilt market.

00:34:32.940 --> 00:34:44.220 Jeff Goodman: Susan and husband Ralph live in red hook and in rockaway Queens they have two children many employees and no pets, at least not at the moment Susan povich a hearty welcome to rediscovering New York.

00:34:44.550 --> 00:34:46.830 Susan Povich: Thank you so much Jeff i'm so happy to be here.

00:34:47.190 --> 00:34:48.480 Jeff Goodman: Are you originally from the city.

00:34:49.050 --> 00:35:00.660 Susan Povich: know, I was born and raised in Washington DC I left there when I was about 14 years old and lived in Chicago for a bit and then Pittsburgh, and then I was off to college and law school so.

00:35:01.560 --> 00:35:03.720 Jeff Goodman: And what brought you to our amazing city.

00:35:05.820 --> 00:35:19.050 Susan Povich: My father moved here when I was in my first year in law school and my best friend from law school was from here, so my first summer in law school I came to New York and never left that was in 1985.

00:35:19.680 --> 00:35:28.200 Jeff Goodman: Well homers with the heart is your one thing that strikes me about about your history you've had been a circuitous career like you've had several circles in your career.

00:35:28.620 --> 00:35:40.770 Jeff Goodman: you've leaving and coming back to the law and to food, both on multiple occasions, not to mention production and entertainment sort of squeeze in in the middle, to those areas have some common threads for you Susan.

00:35:41.370 --> 00:35:52.590 Susan Povich: Well, I started out in the law as a clerk for a judge in the United States Court of Appeals and then I worked at a big law firm for 18 months, but when I when I came back to the law.

00:35:53.070 --> 00:36:03.030 Susan Povich: I had my own practice and soho I had a shingle I represented artists I represented filmmakers I actually represented the root server in Virginia, we were very early.

00:36:03.630 --> 00:36:16.890 Susan Povich: into what they would call Internet law, eventually, I think I gained incredible satisfaction from having that own practice and what it really was about was helping people solving their problems and making them happy.

00:36:17.700 --> 00:36:28.860 Susan Povich: hospitality, which I love is the same thing, it gives me great joy on an individual level that someone can come into my restaurant eat a lovely meal and walk away happy.

00:36:29.460 --> 00:36:38.850 Susan Povich: So sort of I like pleasing people, I guess, in that way and I like being part of that process and and sort of manufacturing manufacturing pleasure.

00:36:40.260 --> 00:36:55.740 Jeff Goodman: Well, and making it possible for people to experience the joys of lobster that has to be pretty high on the list of of prevailing things that people eat I love the story about how you how you and Ralph decided to open up your business, do you want to share it with.

00:36:55.800 --> 00:37:02.490 Susan Povich: Well, my family's originally from maine my grandfather was raised in maine we were Jews in maine.

00:37:03.570 --> 00:37:09.480 Susan Povich: which meant they spoke Yiddish and kept kosher so we have this big family house in maine and.

00:37:10.050 --> 00:37:18.540 Susan Povich: They had emigrated from Poland and Russia, and they they still spoke English and still get kosher and our at our big house and made out of respect to my great grandparents.

00:37:19.050 --> 00:37:26.430 Susan Povich: We still keep kosher so we had a Doc that we would eat lobster on and we were up there for thanksgiving like we are all the time.

00:37:26.820 --> 00:37:36.150 Susan Povich: And we stopped in portland and picked up some lobster and brought it back to New York and my husband turned to me and we just purchased this building in red hook that we had originally wanted to build apartments on.

00:37:36.660 --> 00:37:40.350 Susan Povich: But because of red hook zoning, which is a bit of a mess.

00:37:41.100 --> 00:37:49.770 Susan Povich: We were unable to so he turned to me when we were eating the lobster and said honey let's open a lobster pan in the building let's just sell live lobster and I said to him.

00:37:50.520 --> 00:38:03.750 Susan Povich: My husband had a wood shop in what is now Ikea there were some amazing doc's down there and they were incredible marine artisans in fact he rebuilt a propeller shaft for the mass maritime.

00:38:04.170 --> 00:38:12.150 Susan Povich: merchant ship out of wood, the propeller shaft was made out of eBay and there were some incredible maritime.

00:38:12.540 --> 00:38:18.060 Susan Povich: With a big dry dock down there that's why we have dried up liquors I mean there's a lot of the businesses in red health sort of.

00:38:18.570 --> 00:38:24.210 Susan Povich: Most of us sort of reference red hook history, I mean our logo is a lobster.

00:38:24.750 --> 00:38:31.320 Susan Povich: You know lobster pounded mean is where all the bullets bringing lobsters in after they've caught them and they leave them in the in the crates on the dock.

00:38:31.830 --> 00:38:41.760 Susan Povich: So our logo is a tow truck pulling lobster as the reference, the fact that red hook was the biggest to count in New York City was the Sheriff CRM for a long time.

00:38:41.850 --> 00:38:42.660 Jeff Goodman: Oh, I didn't.

00:38:43.500 --> 00:38:48.000 Jeff Goodman: When my talk when I lived in boerum Hill and my car got towed a couple of times they told it to the navy yard.

00:38:49.470 --> 00:38:57.540 Susan Povich: radius for the share the marshal's office was in red hook, so we opened this business, it was me and my husband, we were open three days a week.

00:38:57.930 --> 00:39:00.240 Jeff Goodman: was at a restaurant when you first opened it or was it only took.

00:39:00.300 --> 00:39:01.410 Susan Povich: us live lobster.

00:39:02.550 --> 00:39:11.400 Susan Povich: And we have some luminaries that live in red hook that right for the New York Times, and one of them came in and said, this is amazing, and the next thing we knew.

00:39:11.730 --> 00:39:23.460 Susan Povich: Florence pat fabric can't came in and it was 2009 and red academy branded yet brooklyn hadn't been branded Yet it seems crazy, but in 2009 brooklyn was not as popular as it is now.

00:39:24.960 --> 00:39:33.090 Susan Povich: And my husband made tables we called the company brooklyn farm table, he was making them down where Ikea is now.

00:39:34.290 --> 00:39:45.990 Susan Povich: And we called the tagline was made in upstate brooklyn and I was advertising, we were advertising on a blog called brownstone or which everyone knows now but back then, it was just sort of a home home grown blog.

00:39:46.680 --> 00:39:54.720 Susan Povich: And the guys that originally started brownstone or had started this business called the brooklyn flea so I said to my husband well i'm going to sell lobster rolls under a tent at the brooklyn flea.

00:39:55.410 --> 00:40:10.050 Susan Povich: And so we opened the pound in April and I sold my first last row under 10 at the brooklyn flea and we had 400 people in line, because no one had sold a lobster roll in New York for 14 bucks at the time it was only 14 bucks well and that's how it all began.

00:40:10.770 --> 00:40:14.340 Jeff Goodman: What do you get the recipe from is something that you and Ralph created or did you.

00:40:14.400 --> 00:40:15.360 Susan Povich: Get the lesson I.

00:40:15.660 --> 00:40:22.500 Susan Povich: hate growing up in maine it was I people have preferences for lobster rolls and I thought I would offer options.

00:40:23.400 --> 00:40:31.530 Susan Povich: So we we actually coined the term the main style, which was with a homemade mayonnaise I made and the Connecticut style we didn't research and.

00:40:31.920 --> 00:40:42.810 Susan Povich: found out in Connecticut that's where they liked it with butter Now you can go into a 5000 restaurants and they offered the main style in the Connecticut style we got so much publicity during those first few years that.

00:40:43.380 --> 00:40:48.780 Susan Povich: You know can't really trademark main or Connecticut so we just sort of allowed it to happen so that's how we started.

00:40:49.530 --> 00:40:52.230 Jeff Goodman: Was the red hook lobster pound you're in rails first business together.

00:40:52.710 --> 00:40:53.280 Susan Povich: Oh yes.

00:40:54.480 --> 00:40:55.140 Susan Povich: And last.

00:40:59.220 --> 00:41:01.320 Jeff Goodman: When did when did you move to red hook susie.

00:41:01.740 --> 00:41:08.940 Susan Povich: We bought a home and red hook in 1996 we're actually a little bit North were on what they call the Columbia waterfront district.

00:41:09.150 --> 00:41:15.480 Susan Povich: Oh yeah which used to be part of red hook, in fact, when I moved here, I had three empty lots next to me and a big sign in front of me that's a red hook.

00:41:15.900 --> 00:41:24.210 Susan Povich: Now my neighborhood is become incredibly gentrified it was really the you know we both wanted light and air and space and water.

00:41:24.780 --> 00:41:37.470 Susan Povich: My husband grew up in Massachusetts I grew up sailing in the Chesapeake bay and being on the water was always very important to us, we moved from soho to brooklyn and it was it was a wonderful Community it still is a wonderful community.

00:41:39.390 --> 00:41:46.800 Susan Povich: And, most of the people who own businesses in red hook if they didn't live in red hook a lot most a lot of what I say about red of business owners is either.

00:41:47.160 --> 00:41:52.620 Susan Povich: You lived in rhetoric and open to business or you open a business, and then you move to red hook because it's very hard to get to.

00:41:53.910 --> 00:42:00.900 Jeff Goodman: Well, some of the qualities that you describe about why you moved to red hook, you can find another New York neighborhoods What was it about red hook.

00:42:01.380 --> 00:42:11.820 Jeff Goodman: That you and Ralph said Oh, this is, this is, this is what we want to create our home as opposed to other places that had some history and heads that had water around and they may have been convenient to get to from as well.

00:42:11.880 --> 00:42:15.210 Susan Povich: It was very affordable, it was very.

00:42:15.360 --> 00:42:19.350 Jeff Goodman: or in the 90s right, yes, and the Columbia waterfront in the 90s, that would have been.

00:42:20.610 --> 00:42:31.980 Susan Povich: 3200 square foot house for not much money, so it was very affordable and we really like the independent spirit of the people that lived here reminded me a lot of of the independent spirit and main I mean people.

00:42:32.520 --> 00:42:38.730 Susan Povich: Were who they are there were a lot of old timers a lot of old hippies a lot of.

00:42:39.840 --> 00:42:51.600 Susan Povich: Old longshoreman and we just love the mix of people, and it was a real independent spirit people were just making their way, I mean it was the opposite of all of New York City.

00:42:52.080 --> 00:42:57.750 Susan Povich: It was there were so many people just hanging out shingles and making furniture and.

00:42:58.260 --> 00:43:06.600 Susan Povich: You know, when we first moved here, there was an incredible maritime business which really attracted both of us that has long since sort of passed on.

00:43:07.080 --> 00:43:18.960 Susan Povich: But back then, it was really you know about about the docs but you know we grew up my kids would fish on the right of peer we knew fishermen that were, like you know 90 years old.

00:43:19.650 --> 00:43:33.390 Susan Povich: We would swim in the pool we called it, the Red hook country club, I mean there was an incredible Community I had this these dear friends, that lived here I think they were some of the first people in New York didn't have a chicken coop in their backyard, you know it was it was.

00:43:33.690 --> 00:43:35.010 Jeff Goodman: A 21st century, maybe, but.

00:43:35.040 --> 00:43:40.890 Susan Povich: You know yeah I mean yeah in the 21st century, like they sort of like popularized the whole chicken movement and.

00:43:41.550 --> 00:43:55.050 Susan Povich: But it was just a wonderful wacky reminded me of the East village in the 80s, you know and East village to become the gentrified in soho a gentrified so it was sort of a very artistic creative independent community and that's where we want to live.

00:43:55.620 --> 00:44:06.060 Jeff Goodman: While you still live in the east village that I miss some of those older music venues but i'll tell you that haven't been in a year but i've been to the jalopy theater and to listen to blue grass.

00:44:06.510 --> 00:44:11.730 Susan Povich: Right and we have pennies which is probably one of the greatest blue grass fed of jam homes in New York City.

00:44:13.200 --> 00:44:21.960 Jeff Goodman: we're going to take a short break and when we come back we're going to continue our conversation of Susan povich co owner of the red hook lobster pound we'll be back in a moment.

00:46:37.230 --> 00:46:49.950 Jeff Goodman: we're back to rediscovering New York and our episode on red hook in brooklyn my second guest to Susan povich Susan is the Co owner and co founder of the red hook lobster pound on Ben front street in red hook.

00:46:50.670 --> 00:46:58.230 Jeff Goodman: i'm Susan describe the vibe of red hook abandoned Now I know why you you picked one you move there but, but what is it like now.

00:47:00.150 --> 00:47:17.220 Susan Povich: Red hook, is going through yet another transformation, we have vibrant retail we have wonderful stores, we have an incredibly supportive business community, we just kind of the right of business alliance to create a local economy and to raise up our black and brown business partners.

00:47:18.690 --> 00:47:27.120 Susan Povich: I don't think i've ever been in an area where the business people support each other so much emotionally mentoring, you know we've been through a lot.

00:47:29.550 --> 00:47:36.150 Susan Povich: I think the biggest issue that's going to change red hook is we have for last mile warehouses being built and ups.

00:47:36.510 --> 00:47:52.290 Susan Povich: So right now in red hook they've taken the waterfront space because we're an opportunity zone and they're building millions and millions of square feet of warehouses So while I love what red oak has developed into i'm very concerned as to what it's going to be in the next five years.

00:47:54.000 --> 00:48:00.840 Jeff Goodman: You concern, because you think that that's taking away real estate from other businesses that might have opened or because that's.

00:48:01.110 --> 00:48:12.630 Susan Povich: Our land where you know the land that red clay is not very stable and we don't have a lot of streets, the problem is we're going to be inundated with trucks and we just don't have that we don't have the infrastructure to support it.

00:48:12.990 --> 00:48:13.260 hmm.

00:48:14.310 --> 00:48:25.650 Jeff Goodman: One of the really tragic things that happened to red hook want to say nine years ago now, was eight and a half years ago, was superstorm superstorm sandy.

00:48:26.760 --> 00:48:34.140 Jeff Goodman: It was a big flood, but it really also impacted red hook, in a way that other neighborhoods didn't experience you want to talk about that.

00:48:35.280 --> 00:48:35.670 Susan Povich: and

00:48:36.810 --> 00:48:45.270 Susan Povich: I so red hook got inundated in superstorm sandy we had six feet of water everywhere we lost electricity for three weeks.

00:48:47.490 --> 00:48:51.930 Susan Povich: Very few people have flood insurance businesses definitely didn't have flood insurance.

00:48:53.550 --> 00:49:06.030 Susan Povich: And it was hard, but we all pulled together and dug ourselves out of it and emerged even stronger again it's this incredibly supportive group of people that.

00:49:06.540 --> 00:49:15.270 Susan Povich: it's like red hook's like a small town in New York City, I mean everyone really knows each other, we have two bars three bars that everyone goes to.

00:49:16.200 --> 00:49:28.830 Susan Povich: We got a lot of help from outsiders, who came in and volunteered but sandy was rough and some businesses didn't survive, but most of us did, and most of us, you know came back stronger.

00:49:31.110 --> 00:49:33.600 Jeff Goodman: Have there been some new businesses that have opened up sandy.

00:49:35.040 --> 00:49:45.000 Susan Povich: Oh, a lot of businesses have opened up since sandy I mean since sandy sandy you know sandy really there was a lot of focus on red hook during sandy and.

00:49:46.110 --> 00:49:51.300 Susan Povich: A lot of businesses to open up since then, there are new restaurants, we have a wonderful Thai restaurant, we have.

00:49:51.780 --> 00:49:57.750 Susan Povich: Wonderful retailers, we have a lot of manufacturing, a lot of our seasonal manufacturing, we have a foundry.

00:49:58.380 --> 00:50:09.990 Susan Povich: I mean, I, in the last five years, their businesses opening up all the time and red hook, the ones that succeed, are the ones that understand the ebb and flow of red hook red hook is like a.

00:50:10.650 --> 00:50:16.800 Susan Povich: it's like a town on the Cape we are inundated with people three months, a year and we starve the rest of the time.

00:50:17.310 --> 00:50:28.050 Susan Povich: So if you understand how to run a business that seasonal that really you know, six months a year, five months of your business, you will succeed if you come in and expect.

00:50:28.770 --> 00:50:36.480 Susan Povich: something different, you won't succeed, so you really have to understand the neighborhood to come in to make it work i'm.

00:50:37.620 --> 00:50:46.110 Jeff Goodman: Putting sandy aside and it's a it's kind of a challenging thing to do that, but i'm half of the people who live in red hook, and not only the people who come to.

00:50:47.220 --> 00:51:00.030 Jeff Goodman: Go to Ikea and people who cut people like be a jalopy from time to time um, how do you think that the neighborhood has evolved since you and Ralph first moved in in terms of people there, in terms of in terms of its vibe.

00:51:00.540 --> 00:51:06.180 Susan Povich: So red hook, in the last few years has had a bunch of luxury developments.

00:51:06.690 --> 00:51:24.180 Susan Povich: There are the town houses, they bought they they built on king and Sullivan there's the Emily building that is going to be opening with super high end lofts townhouses are now two to $3 million not 50 to $150,000 so it's definitely we have a school in private school basis.

00:51:25.920 --> 00:51:36.300 Susan Povich: So it's definitely brought in a more let's just say well heeled crowd, but I do feel like the people that have moved in are still looking for that unique.

00:51:36.870 --> 00:51:56.400 Susan Povich: Interesting independent world and they're still moving to red hook, because they want to be there, and not because they want to live in cobble Hill, so you know we've got incredible support from our neighbors and our Community, and you know people come and they they join in.

00:51:59.430 --> 00:52:10.590 Jeff Goodman: Over the years, has there been anything that caught you off guard or surprising that you weren't expecting to have experienced to learn about about the place that you live into business in.

00:52:11.850 --> 00:52:12.450 Jeff Goodman: interesting.

00:52:12.840 --> 00:52:15.900 Susan Povich: Well there's definitely a.

00:52:19.590 --> 00:52:20.340 Susan Povich: Hard question.

00:52:20.580 --> 00:52:25.110 Jeff Goodman: I know I asked good questions or tried to I don't need to some people, I just like.

00:52:25.710 --> 00:52:26.130 Jeff Goodman: You know.

00:52:27.360 --> 00:52:27.870 Susan Povich: um.

00:52:30.780 --> 00:52:33.540 Susan Povich: I think that I think tesla really surprised me.

00:52:36.120 --> 00:52:37.800 Susan Povich: When tesla opened, I was like what.

00:52:39.900 --> 00:52:48.720 Susan Povich: You know this is a really big sort of trendy national brand and like you opened your big New York City service spot and sales room in red hook brooklyn.

00:52:49.200 --> 00:52:52.830 Susan Povich: And the tesla guys come in all the time for lunch, I mean they're wonderful.

00:52:53.580 --> 00:52:58.200 Susan Povich: That kind of surprised me I think what really surprised me is how many people learned about the neighborhood.

00:52:58.620 --> 00:53:08.970 Susan Povich: You know, we have formula E, but for coven we have one of the largest the only electric cars circuit that happens, and that brings in 500,000 people in a day.

00:53:09.600 --> 00:53:17.790 Susan Povich: To red hook, so the and then pioneer works opened, which is really a Center of sort of art, culture in New York City.

00:53:18.180 --> 00:53:25.710 Susan Povich: So more I think what is surprised me is how many people are there, I mean literally when I first moved there 25 years ago.

00:53:26.190 --> 00:53:38.850 Susan Povich: My friends in brooklyn heights really God and I were you know and and it was a little hard to get them down there and now everyone wants to be there, so what is really surprised me is the I guess the popularity of the neighborhood.

00:53:39.390 --> 00:53:50.220 Jeff Goodman: Well, I lived in boerum hill from the 80s, to the 90s, and I had a car, and you know, then go on, I would drive to go, honest and you didn't get out of the car and I never drove across Hamilton avenue to get so fed up in those days.

00:53:50.490 --> 00:53:54.480 Susan Povich: I grew up in Washington DC and Maryland I never went to Virginia, so you know I mean I get it.

00:53:56.160 --> 00:54:03.300 Jeff Goodman: is looking forward Susan is there anything that you wish was in red hook that isn't now business or otherwise.

00:54:03.990 --> 00:54:05.700 Susan Povich: What what is red meat missing.

00:54:05.760 --> 00:54:15.330 Jeff Goodman: Is that what you're asking, yes, what what what you wish well that missing, but you know something that you would like to see in red hook as a business or some you know something that it doesn't have now.

00:54:15.540 --> 00:54:20.250 Susan Povich: I would like to see honestly and I think a lot of people who live in red hook want this.

00:54:21.390 --> 00:54:34.560 Susan Povich: Some sort of master zoning plan that is rational that gives us some more affordable housing that gives us some more luxury housing that doesn't.

00:54:35.460 --> 00:54:44.580 Susan Povich: Take it reward empty lots who are not paying a lot of taxes, so that we can actually use the land that we have, but not only for last mile warehouses.

00:54:45.600 --> 00:54:56.460 Susan Povich: So yeah I think what red hook really needs is a master zoning plan to build up the retail and Van bradstreet to create more maker space, I mean we've got a lot but create more maker space.

00:54:57.540 --> 00:55:04.530 Susan Povich: sort of the way they didn't go on us, but I think what that's what's really missing and read up, we are a patchwork of zoning laws were a patchwork of people, I mean.

00:55:04.950 --> 00:55:12.330 Susan Povich: You could have a heavy industry next to a brownstone you know, and so I think what red have really needs is some master planning for the future.

00:55:13.500 --> 00:55:19.140 Jeff Goodman: Do you do, you and Ralph So yes, you've opened up a number of other places, for your.

00:55:20.700 --> 00:55:25.770 Jeff Goodman: franchise for lobster do you and Ralph see yourself opening up another business in red hook specifically.

00:55:26.340 --> 00:55:37.170 Susan Povich: You know we've looked at it it's hard because of the Evan flow of the seasonal business, I do think one thing that cove it has taught us is that maybe less is more.

00:55:37.800 --> 00:55:42.510 Susan Povich: And we sort of enjoyed a little bit of our time we've been able to really focus on our flagship.

00:55:43.260 --> 00:55:55.860 Susan Povich: We are in the middle, we are 90% completed and enormous I call it the lobster shack mahal it's a 70 foot dining shack and the street that's going to open in a week or so.

00:55:56.430 --> 00:56:04.560 Susan Povich: And i've really enjoyed actually being able to spend more time in red hook, rather than less time in red hook so that's sort of you know.

00:56:04.920 --> 00:56:17.190 Susan Povich: Our emotional state about it, I feel much more connected with the Community again I don't have to run to this anyone that venue in that venue and you know worrying about the lobster trucks in DC and and i'm really enjoying just sort of coming back to my roots.

00:56:18.810 --> 00:56:25.950 Jeff Goodman: Well, I gotta tell you my Ralph and I have to have been prepared for the show and telling him about it my Ralph and I am very much looking forward to visiting.

00:56:27.090 --> 00:56:30.210 Jeff Goodman: The red hook lobster pound in the coming weeks or a month, so.

00:56:31.230 --> 00:56:39.390 Jeff Goodman: Susan povich Thank you so much for being a guest on on the show my second guest has been Susan povich Susan and her husband Ralph quorum.

00:56:40.140 --> 00:56:53.220 Jeff Goodman: opened the red hook lobster pound and you can not only get red hook lobsters in red hook, but you can also get them in various markets and in their food trucks where can you find your lobster roll food truck Susan, by the way.

00:56:53.580 --> 00:57:02.370 Susan Povich: Well, right now, the truck is part due to coven let's say last night last summer in December, before the truck was in Rockefeller Center or summer.

00:57:02.670 --> 00:57:13.920 Susan Povich: We also sell our last two rows and rapidly beach and reese park and 96th street under our sister company we opened called the rockaway clam bar, you know I like I like geographical name and.

00:57:14.940 --> 00:57:20.970 Susan Povich: You know, right now, that's it only because of covert and we're just sort of waiting for midtown to rise again.

00:57:22.830 --> 00:57:27.210 Jeff Goodman: And you can find about find out about the business at red hook lobster pound calm.

00:57:27.750 --> 00:57:37.770 Jeff Goodman: Well, everyone thanks for joining us on today's journey, if you have comments or questions about the show if you'd like to get on our mailing list, please email me Jeff at rediscovering New York that nyc.

00:57:38.280 --> 00:57:41.220 Jeff Goodman: You could like us on Facebook and also follow me on instagram and Twitter.

00:57:41.730 --> 00:57:51.720 Jeff Goodman: Once again i'd like to thank our sponsors Chris Pappas mortgage banker at TD bank and the law offices of time, so yaka focusing on wheels estate planning probate and inheritance litigation.

00:57:52.230 --> 00:57:56.970 Jeff Goodman: One more thing, before we sign off i'm Jeff Goodman a real estate agent and brown Harris Stevens in New York City.

00:57:57.240 --> 00:58:11.670 Jeff Goodman: And whether you're selling buying leasing or renting my team and I provide the best service and expertise in New York City real estate to help you, with your real estate needs, you can reach us at 646-306-4761 our producer is Ralph story are.

00:58:11.790 --> 00:58:14.700 Jeff Goodman: You our engineer is the great Sam leibowitz.

00:58:15.330 --> 00:58:16.620 Jeff Goodman: Our production assistant.

00:58:18.420 --> 00:58:22.140 Jeff Goodman: And our special consultant for the program is David Griffin of landmark branding.

00:58:22.860 --> 00:58:24.030 Jeff Goodman: Thanks so much for listening.

00:58:24.330 --> 00:58:24.660 Susan Povich: we'll see you.

00:58:24.690 --> 00:58:25.200 Next time.

download this episode of