Rediscovering New York

Tuesday, February 2, 2021
Facebook Live Video from 2021/02/02 - Brooklyn's Own Bushwick

Facebook Live Video from 2021/02/02 - Brooklyn's Own Bushwick


2021/02/02 - Brooklyn's Own Bushwick

[NEW EPISODE Brooklyn's Own Bushwick

On this week's show we visit Bushwick, in Brooklyn.

 My guests will be Jeremy Wilcox, Founder and Owner of Custom NYC Tours, and local business owner from the wonderful neighborhood of Bushwick, Toby Moskovitz. Toby Moskovits is the Founder and Chief Executive Officer of Heritage Equity Partners.

Tune in for this fascinating conversation at or watch the Facebook Livestream by clicking here.

Show Notes

Segment 1

Tonight Jeff Introduces us to Jeremy Wilcox a licensed New York City tour guide. A New York native and the owner of custom NYC tours. His small group Of private walking tours Focuses on the neighborhoods and their history art And it’s architecture. Jeremy is no stranger to New York as he is a New York native who grew up in Richmond Hill. He's been running his Tours for 5 years. It all started when he realized he could make a living exploring the city that he loved. Tonight we take a tour with him through Bushwick. The name Bushwick originates from the 1600s comes from the Dutch, It means deep woods. Some of the first people to Settle in Bushwick In the 19 century where the Germans population they were the first immigrants to really create identity with that part of Brooklyn. You can still find the remnants of The then in the old churches and some of the street signs. Beer brewing really put Bushwick on the map.

Segment 2

Jeremy offers a wide variety of different tours Midtown Art Deco architecture tour as well as A Bushwick Tour and a beautiful Walk around Central Park. He also customizes tors for the individuals. Jeremy once did a Customize ninja turtle tour around New York. They went to a pizza place and a ninja gear shop. Pfizer the pharmaceutical company started in Bushwick , founded by a German immigrant named Charles Pfizer. The birthplace of Pfizer pharmaceutical l corner of Harrison Avenue and barlet street. Bushwick is a place of rebirth and transformation as A lot of buildings transformed and adapted for new uses. The Pfizer building is now being used for food production and school. Edwin Heckelman brewery is now a Recording studio and a bar called the well. Bushwick has went through many changes , it had seen a lot of rioting and looting during the 70s it was a very different place. The younger generation of This century has really given a new face to Bushwick they have migrated there and with them they have brought coffee shops restaurants and turned old buildings into art studios. Along with that comes a vibrant street art scene That Jeremy is a part of as he leads groups see . If you’re interested in customizing your own tour you can get in touch with Jeremy by www.

Segment 3

For the second half of the night show our guest is Toby Moskovits is the Founder and Chief Executive Officer of Heritage Equity Partners. She also runs a l mentor program at Williamsburg high school. For architect and design. Toby‘s grandfather migrated to the US from Poland in 1973. He would buy army uniforms and repair and sell them, and that’s how her family made their routes in New York. She got her NBA in Israel. In the 90s she was interested in venture-capital and entrepreneurship. She used here knowledge that she gains in Israel to get into real estate. She helped people find Construction financing when the market crashed in 2007 and she realize she had a passion for real estate. She loves converting old buildings in to new things but she also loves the architecture of New York and tries to stay true to that . She does a lot of work with nonprofits such as spring board enterprises. Springboard enterprises is a Woman’s nonprofit organization that helps Women owned company raise money. Her goal is to build a bridge with her nonprofit organizations for young people to discover new opportunities that they would not be aware of otherwise.

Segment 4

Toby is  the Founder of The bushwick generator. The idea first came to be in 2014. She wanted to bring more workspaces into Brooklyn. She was drawn to the energy and the creativity of Bushwick. Toby found a site that was being used to make large garbage containers, and was able to converted into Bushwick generator. The thing that makes Bushwick charming is that it’s still has a lot of industrial production near the Morgan Avenue stop. Converted buildings into bars and movie theaters. Warehouse converted into a grocery store, and then you have the historic Corner stores and stores that have been there for a while so it’s the perfect collaboration of the new. And old. Brooklyn generator concept really is to bring everyone together and create jobs and opportunities that benefit everyone that live there. It’s about getting all the smart people in one room to make a please where the older generation and younger generation can be successful.


00:00:42.390 --> 00:00:51.930 Jeff Goodman: Hello everyone, welcome to our listeners in the big apple from across the US and around the world i'm Jeff Goodman and you've tuned into rediscovering New York.

00:00:52.530 --> 00:00:58.440 Jeff Goodman: professionally i'm a real estate broker with brown hair Stevens, and as my listeners know I love New York.

00:00:58.980 --> 00:01:04.050 Jeff Goodman: rediscovering New York as a weekly program about the history texture and vibe of our amazing city.

00:01:04.770 --> 00:01:13.620 Jeff Goodman: And we do with her interviews with historians local business owners nonprofit organizations preservationists local musicians and artists and the occasional elected official.

00:01:14.430 --> 00:01:23.520 Jeff Goodman: On some shows like tonight we focus on an individual New York neighborhood we explore its history and its current energy what makes that particular New York neighborhood special.

00:01:24.390 --> 00:01:31.230 Jeff Goodman: On other shows we talk about interesting and vital topics of the city and its history that's not focused on one particular neighborhood.

00:01:32.010 --> 00:01:40.710 Jeff Goodman: we've talked about topics as diverse and illuminating and the past is American presidents who came from lived in we had some interesting history in the city, about half of them.

00:01:41.370 --> 00:01:44.340 Jeff Goodman: we've looked at the history of women activists, the women's suffrage movement.

00:01:44.910 --> 00:01:51.420 Jeff Goodman: we've looked at the history of different immigrant communities looked at the history of the city's LGBT community and the gay rights movement.

00:01:52.020 --> 00:02:02.010 Jeff Goodman: we've explored the history of bicycles they've been part of New York for 200 years we've looked at the history of punk and opera our public library systems we have three of them.

00:02:03.060 --> 00:02:07.650 Jeff Goodman: we've looked at the subway looked at some of our greatest train stations and even some of our bridges.

00:02:08.190 --> 00:02:22.770 Jeff Goodman: After the broadcast you can catch each episode on apple spotify soundcloud stitcher Google podcasts and other services tonight we're journeying to brooklyn again to a very special neighborhood bushwick.

00:02:23.880 --> 00:02:35.070 Jeff Goodman: Our first guest is a returning guest to rediscover New York JEREMY wilcox JEREMY is a licensed New York City tour guide a New York native and the owner of custom nyc tours.

00:02:35.820 --> 00:02:42.240 Jeff Goodman: His small group of private walking towards focuses on the cities neighborhoods its history, its art and its architecture.

00:02:43.170 --> 00:02:55.440 Jeff Goodman: JEREMY also serves on the board of the guides association of New York City, one of the oldest and most active tour guide associations in America JEREMY wilcox a hearty welcome back to rediscovering New York.

00:02:56.070 --> 00:02:57.030 Jeremy Wilcox: Thank you for having me again.

00:02:57.780 --> 00:02:59.250 Jeff Goodman: you're originally from the city aren't you.

00:03:00.000 --> 00:03:09.240 Jeremy Wilcox: yeah I grew up in Richmond Hill in sort of central Queens i'm not a particularly well known neighborhood but you know, was a nice neighborhood you grew up in.

00:03:10.050 --> 00:03:18.780 Jeff Goodman: And we were actually talking about a former train station right before airtime about Richmond hill on the long island railroad um where do you live now.

00:03:19.620 --> 00:03:23.010 Jeremy Wilcox: Now I live in flatbush brooklyn just a little south of prospect park.

00:03:24.600 --> 00:03:35.250 Jeff Goodman: When did you decide that you would go into the business of designing tours and leading people to discover some of the wonders of the great city that we live in.

00:03:36.480 --> 00:03:49.320 Jeremy Wilcox: I actually was coming up on just about five years now sort of early 2016 and I was sort of stuck in a dead end job and I was spending all my free time sort of exploring the city in different neighborhoods and.

00:03:49.860 --> 00:03:59.400 Jeremy Wilcox: Taking photographs and then researching everything I photographed and then you know it started dragging friends and family along on these adventures until one day friend, said to me like you know you can.

00:03:59.910 --> 00:04:10.170 Jeremy Wilcox: get paid for this, this is like a job and then like you know typical light bulb going off and i'm like oh yeah that makes sense and then that was sort of my journey and i've been doing this yeah almost five years now professionally.

00:04:12.450 --> 00:04:20.070 Jeff Goodman: Did you have any idea that this would be like a career calling for you, at some point before you decided to go into it.

00:04:21.270 --> 00:04:29.100 Jeremy Wilcox: not really up until about you know, five years ago, you know it was just sort of a side hobby for me, you know just to sort of do with friends and family on weekends and.

00:04:30.420 --> 00:04:35.790 Jeremy Wilcox: But I you know at that point, I was realizing that the current career path, I had been on wasn't working and then I was like well you know.

00:04:36.420 --> 00:04:49.440 Jeremy Wilcox: plenty of people seem to be making you know decent living doing working in the tourism industry and being tour guides and I just felt like that's what I needed to do and five years later, I still think it was the right decision I mean, even after this you know crazy last year.

00:04:50.730 --> 00:04:59.430 Jeff Goodman: And we're going to talk about some of your tour offerings a little bit later in our in our segment but bushwick is one of the neighborhoods that you provide tours for.

00:05:00.480 --> 00:05:07.500 Jeff Goodman: One of the things that i'm always fascinated by in New York is the origins of the names of neighborhoods at first glance.

00:05:07.590 --> 00:05:07.890 Jeff Goodman: You know.

00:05:08.010 --> 00:05:12.750 Jeff Goodman: The name bushwick would appear to have English words at its root, you know, a Bush and a candle Wick.

00:05:13.050 --> 00:05:15.510 Jeff Goodman: but actually it doesn't it's not from an English name is it.

00:05:16.110 --> 00:05:23.310 Jeremy Wilcox: No actually the name originally dates back to the middle of the 1600s and comes from the Dutch shows you known as both swick.

00:05:23.610 --> 00:05:37.290 Jeremy Wilcox: And the exact spelling for listeners would be B O s w I J ck and it basically meant deep woods or heavy woods, which is what the land was prior to sort of.

00:05:38.100 --> 00:05:47.670 Jeremy Wilcox: Colonial settlement and then, when the English took over sort of at the end of the 17th century both awake sort of literally just got anglicised to bushwick.

00:05:48.420 --> 00:05:54.120 Jeremy Wilcox: I mean very similar to my own neighborhood of flatbush which sort of got started out as Dutch and was anglicised in the same way.

00:05:54.870 --> 00:06:05.910 Jeff Goodman: So it's flushing in a bunch of other neighborhoods yeah um what was the area like when the Dutch first came here and settled here I mean had to been a test oral.

00:06:06.540 --> 00:06:10.560 Jeremy Wilcox: Oh yeah it was it was just it was a forest and you know sort of the origin was.

00:06:11.190 --> 00:06:23.490 Jeremy Wilcox: In the 1630s the Dutch East India company had sort of secured an agreement from the local and not pay people on the area, but there was no official charter until the 16 sort of early 16 16th.

00:06:23.940 --> 00:06:34.170 Jeremy Wilcox: And that was sort of the town of both week sort of stretched all the way from the East river and modern days greenpoint williamsburg all the way to sort of you know, deep into.

00:06:34.590 --> 00:06:41.670 Jeremy Wilcox: bushwick now and it was all just originally forest land and they just started started as a very, very quiet settlement at first.

00:06:42.360 --> 00:06:48.390 Jeff Goodman: you're one of the things that I find i'm not a historian, but I found emblematic of when the Dutch came.

00:06:48.780 --> 00:07:03.840 Jeff Goodman: Is that they reached agreement with most of the most of the places that they ended up settling they reached agreements with a with a local to not pay people to actually use the land I don't think that they had a concept of actual ownership, as opposed to just like use and leasing but.

00:07:03.870 --> 00:07:04.440 Jeremy Wilcox: yeah there was.

00:07:04.470 --> 00:07:10.440 Jeremy Wilcox: You know there's some historians will debate like dylan up a kind of realize at the time that you know, the Dutch.

00:07:11.430 --> 00:07:22.590 Jeremy Wilcox: kind of were saying like we're thinking like oh we're taking kind of ownership of this and in the longer term, where it's not because, like, I will let you use this land for a little while and exchange, for you know the goods and we're bartering.

00:07:23.700 --> 00:07:35.670 Jeff Goodman: Well, so you know I wonder to you know we've never talked about this on the show before JEREMY that that the local people also didn't have a concept of big centers a population that Europe actually had in towns, I mean.

00:07:37.110 --> 00:07:49.290 Jeff Goodman: civilization here of local people was very different from you know large concentrations of people so maybe they didn't even know that there would be such large numbers of people who would ultimately come here and settle on the land.

00:07:49.740 --> 00:07:54.390 Jeremy Wilcox: and, obviously, you know it takes time to settle like when the first sort of Dutch settlers were in bushwick.

00:07:54.660 --> 00:08:01.890 Jeremy Wilcox: You know, it was a lot of like tobacco farming, you know it's the big thing going on there, so that till enough base like well that just you know kind of what they were using the land for so.

00:08:02.190 --> 00:08:14.490 Jeremy Wilcox: You know at first It just seems similar than obviously you know you just sort of industry starts rising home start you know trees come down to make homes, and you know over the decades it starts to build up.

00:08:15.300 --> 00:08:25.050 Jeff Goodman: And one of the things that I find interesting about the name bushwick is in williamsburg there's a little inlet called the bushwick inlet and the first time I saw that on the map, years ago, I thought wait a minute that's not in bushwick it's in williamsburg.

00:08:25.290 --> 00:08:28.620 Jeff Goodman: How did the how did that little England get the name bushwick in the bush weekend.

00:08:29.580 --> 00:08:39.450 Jeremy Wilcox: Well, again originally the the town, the Dutch town, which was stretched all the way to williamsburg and before williamsburg was chartered as a sort of separate village, which was an 1820s.

00:08:40.020 --> 00:08:47.520 Jeremy Wilcox: That part was just known as bushwick sure, because the part of bushwick that was on the shore and so when the inlet was named you know was before.

00:08:47.820 --> 00:08:56.580 Jeremy Wilcox: You know the name williamsburg and really cemented so in modern day williamsburg is the bushwick and live on this very nice park over there and that section to.

00:08:57.690 --> 00:08:58.320 Jeff Goodman: let's move forward.

00:08:59.040 --> 00:09:03.480 Toby Moskovits: big political i'm at and I give you a quick little story about the name of Bush they happen to know.

00:09:03.900 --> 00:09:04.380 Toby Moskovits: His name.

00:09:04.590 --> 00:09:05.940 Toby Moskovits: We should wait until January.

00:09:06.720 --> 00:09:13.620 Jeff Goodman: So, no, no, this is, this is our second guest toby moszkowicz we're gonna be talking to her more later, but toby shorts i'm in.

00:09:13.980 --> 00:09:14.190 So I.

00:09:15.840 --> 00:09:25.500 Toby Moskovits: worked for about 12 years and my grandfather started business noise we're going to 70s, but I have a relationship with a gentleman named phil Habib, who is a well known.

00:09:26.520 --> 00:09:30.090 Toby Moskovits: artist, you know he's actually an engineer in the neighborhood and when he told me.

00:09:31.260 --> 00:09:43.170 Toby Moskovits: He was doing the rezoning on behalf of mayor Bloomberg they basically wrote on the map bushwick England push in the park thinking that it would get renamed and no one remember to rename it.

00:09:43.770 --> 00:09:48.990 Toby Moskovits: So that's the horse's mouth as to how that you know Bush look in the park and bushwick Emma.

00:09:49.410 --> 00:10:00.060 Toby Moskovits: was named it was supposed to be renamed so maybe JEREMY you'll come up with a good name and we'll have to lobby the city council to rename it was something with more historically relevant to williamsburg.

00:10:01.080 --> 00:10:02.160 Jeff Goodman: But that would actually make my.

00:10:02.190 --> 00:10:03.960 Jeremy Wilcox: badgered a member of the city council.

00:10:06.150 --> 00:10:15.060 Jeff Goodman: Well i've had several Council members on the show that would make it actually for an interesting topic of names in New York that were changed by hook or by crook, maybe even at the point of a gun at some point.

00:10:15.810 --> 00:10:18.960 Jeremy Wilcox: yeah just a note actually also about williamsburg so like I said that got the name.

00:10:19.560 --> 00:10:29.880 Jeremy Wilcox: bushwick shore became williamsburg in the 1820s it's actually named after the man they hired to survey that to was a colonel Jonathan Williams and Castle Williams and governors island is also named after him.

00:10:31.770 --> 00:10:45.510 Jeff Goodman: Well let's let's fast forward a little bit from the Dutch to the to the to when the British controlled New York JEREMY was there any notable history in what would become bushwick during the English and then the British colonial period or during the revolutionary war.

00:10:47.460 --> 00:10:56.970 Jeremy Wilcox: i'm a little bit I mean part of you know what happened was you know I what I always actually find interesting is that so many of the Dutch records after the English.

00:10:57.690 --> 00:11:14.190 Jeremy Wilcox: period just actually got law, so there isn't really unlike you know other parts of brooklyn there really aren't a lot of strong records of what was going on in bushwick prior to English Clement because they just the records at some point got lost during the transition and obviously.

00:11:15.450 --> 00:11:20.280 Jeremy Wilcox: wish, which I believe was also the very last of the six towns to sort of get.

00:11:21.810 --> 00:11:28.740 Jeremy Wilcox: You know, officially transferred over it was just a lot of farmland at that point, so it wasn't considered a sort of priority I guess for the English.

00:11:29.760 --> 00:11:37.680 Jeff Goodman: Well, that that is unfortunate there's there are a lot of records left from the Dutch period of new Amsterdam there now and archived in in Albany.

00:11:38.670 --> 00:11:40.410 Jeff Goodman: And they're accessible to people.

00:11:40.410 --> 00:11:42.330 Jeff Goodman: who want to want to go through them.

00:11:43.350 --> 00:11:56.910 Jeff Goodman: When did urban development start in the area that would become bushwick you know when did when did we start having streets laid out and and maybe the beginnings of of businesses and industry here.

00:11:57.720 --> 00:12:02.190 Jeremy Wilcox: So sort of bushwick yeah and sort of an urban way really began in the early to mid.

00:12:02.640 --> 00:12:12.870 Jeremy Wilcox: 19th century and that's sort of when bushwick started to take on an industrial character that's really when you started having more different European immigrants moving in.

00:12:13.830 --> 00:12:28.410 Jeremy Wilcox: And sort of building up industry, and so the industry began needed roads that needed infrastructure it, you know need it houses and the growing population needed more of a sort of neighborhood so really I think the 1840s is really when that would be would it began.

00:12:29.640 --> 00:12:33.900 Jeff Goodman: And, was it mostly industrial development or was it also residential development that took place.

00:12:33.900 --> 00:12:45.630 Jeremy Wilcox: Oh definitely both and and you know, would have been very typical for brooklyn at that time, which is you know pre commute is the people who are residing there were really the people who were working there.

00:12:46.290 --> 00:12:54.750 Jeremy Wilcox: So you had to build all these factories and industry, and you had to build residential sections of the neighborhood for all these people, and there was two very distinct ends.

00:12:55.560 --> 00:13:05.640 Jeremy Wilcox: bushwick and away, you had the sort of industrial and which would have been more West and more of a residential sort of growing more residential the further east you got in bushwick.

00:13:06.600 --> 00:13:13.440 Jeff Goodman: Who was some of the first people who would have settled in bushwick in the 19th century, and we talking like the 1840s and 1950s.

00:13:13.800 --> 00:13:17.730 Jeremy Wilcox: Yes, and that would have been the German population, the Germans were really.

00:13:18.150 --> 00:13:29.490 Jeremy Wilcox: The first major immigrant group to really sort of create their own identity within bushwick and it's amazing, there are still remnants if you sort of poke around you can find remnants of sort of Sherman.

00:13:31.620 --> 00:13:36.420 Jeremy Wilcox: Michigan bushwick and that's beautiful old church buildings some you know just a couple of street names, you can.

00:13:36.750 --> 00:13:47.130 Jeremy Wilcox: Still in some of the areas you know, particularly along like flushing avenue broadway that area, you can find German writing on some of the buildings and they really were the first to sort of make the neighborhood they're all in that way.

00:13:48.060 --> 00:13:49.770 Jeff Goodman: What kind of industry was started here.

00:13:50.760 --> 00:13:57.000 Jeremy Wilcox: So the main industry that really took off, which is not sort of surprising, given that it was the Germans was beer brewing.

00:13:57.630 --> 00:14:02.910 Jeremy Wilcox: was just it was sort of the beer brewing capital of this sort of part of the country at that time.

00:14:03.690 --> 00:14:13.770 Jeremy Wilcox: Basically, you had this huge stretch that they call the brewers row, it was just all these just massive breweries popping up one after the other it's just a major and obviously very lucrative industry for them.

00:14:14.970 --> 00:14:24.990 Jeff Goodman: we're going to take a break in a second I didn't want to ask you a question about land marking I know there's one brewery the William Omer brewery building it's a beaver and Belvedere streets that was landmarked.

00:14:26.340 --> 00:14:30.300 Jeff Goodman: In 2010 has the city declared other brewery buildings landmarks as well.

00:14:31.890 --> 00:14:35.730 Jeremy Wilcox: You know, actually off the top my head i'm not sure there are many that are left.

00:14:36.450 --> 00:14:48.870 Jeremy Wilcox: The promise there's so few that are sort of still being used for the original purpose, but that was the main one, and actually was a very big deal because it was like the first brewery building of any kind that had ever been landmark and that was only fairly recent maybe was 2010.

00:14:49.170 --> 00:14:55.350 Jeff Goodman: And that got landmark well there was an article in The New York Times recently about the about the brewery was really interesting.

00:14:56.250 --> 00:15:05.250 Jeff Goodman: we're going to take a short break and when we come back we're going to continue our conversation with JEREMY wilcox and later toby mosque of it's about bushwick in brooklyn we'll be right back.

00:17:36.630 --> 00:17:47.430 Jeff Goodman: we're back to rediscovering New York and our episode on bushwick and in brooklyn my first guest is JEREMY wilcox JEREMY is the founder and owner of custom nyc tours.

00:17:48.630 --> 00:17:54.930 Jeff Goodman: JEREMY what is some of the aside from bushwick what is some of the offerings that that that you provide in your business.

00:17:56.010 --> 00:18:02.640 Jeremy Wilcox: So some of my most popular offerings are my midtown art DECO and landmark sort of architecture tour.

00:18:03.090 --> 00:18:10.500 Jeremy Wilcox: I do have Victorian flatbush toward near me and brooklyn I also do a central park tour today actually would have been a lovely day for that tour.

00:18:10.860 --> 00:18:23.100 Jeremy Wilcox: And I do a tour of the highline and Hudson yards, and I also take you know customer requests as well sort of happy to part of what I actually enjoys kind of creating tours from scratch, based on sort of what a customer is looking for.

00:18:23.790 --> 00:18:26.220 Jeff Goodman: what's your latest tour that you that you created.

00:18:27.420 --> 00:18:36.750 Jeremy Wilcox: um one that I did actually bit about a year ago, before the pandemic, which was really fun was a family that to look to kids were really.

00:18:36.990 --> 00:18:49.590 Jeremy Wilcox: into the teenage mutant ninja turtles, so they wanted a teenage mutant ninja turtle New York tour, so I you know I took them, you know included a pizza place or when it's like this very cool ninja gear shop on marsh street in chinatown.

00:18:50.730 --> 00:19:00.390 Jeremy Wilcox: sort of stuff like that that was you know kind of showing them the world in New York City of the ninja turtles that was kind of fun, because I was the first time i'd ever designed a tour specifically for kiss.

00:19:01.080 --> 00:19:10.050 Jeff Goodman: Oh cool that's great um How can people get in touch with you, if they want to speak with you either about the tours that you have, or maybe about crafting a new tour for them specifically.

00:19:11.130 --> 00:19:19.110 Jeremy Wilcox: They can go to my website, which is WW dot custom nyc tours COM i'm also on Facebook Twitter and instagram.

00:19:19.560 --> 00:19:33.000 Jeremy Wilcox: They can sort of see all the tours I have there's also a you know contact box, so they can send me an email I have all my regular tours you can book right there, and you know, try to be as available as I can, for any customer request someone can think of.

00:19:33.930 --> 00:19:40.170 Jeff Goodman: Well i'm looking forward to going to your ditmas park on going going on your ditmas park tour one of these days, I have to make the point of doing that.

00:19:41.910 --> 00:19:54.390 Jeff Goodman: Back to bushwick one of the US is pre there, there are lots of other kinds of businesses that got started in bushwick one of the US is preeminent drug companies was actually started in bushwick as well.

00:19:55.440 --> 00:20:03.120 Jeremy Wilcox: Yes, and actually it's a company that at this point, you know everybody's reading about in the news so Pfizer the famous now globally renowned.

00:20:03.630 --> 00:20:15.720 Jeremy Wilcox: pharmaceutical company actually began in bushwick was founded by a German immigrants Charles Pfizer and you know they had you know they were operating basically a location there.

00:20:16.650 --> 00:20:32.550 Jeremy Wilcox: On you know the company had been operating location there until like you know, maybe about 10 years ago and it was founded at the exact corner of Harrison avenue and bartlett street So if you ever want to visit the birthplace of Pfizer pharmaceuticals, which was founded in 1849.

00:20:33.630 --> 00:20:39.810 Jeremy Wilcox: Harrison avenue and bartlett street and they were again they were maintaining a factory and a headquarters there until 2008.

00:20:40.380 --> 00:20:55.890 Jeremy Wilcox: And their last building still exists, it was sold off to developers and now kind of operates as this complex, which were it has are additional food producers and sort of specialty schools, but yet fights or pharmaceutical is born in bushwick.

00:20:56.790 --> 00:21:04.530 Jeff Goodman: There was a time not that long ago where would have been known for a different drug that was everyone's tongue talking about Viagra but now certainly it's for.

00:21:05.520 --> 00:21:17.520 Jeff Goodman: The vaccine against the coronavirus one of things I also found interesting about about bushwick is that there was a big vaudeville scene there in the 19th century people tend to think of vaudeville is being around the bowery but there was one in bushwick to.

00:21:17.910 --> 00:21:26.280 Jeff Goodman: And it bushwick has the distinction of being where the first theater in the United States that used electric lighting was located it was called the amphitheater.

00:21:27.750 --> 00:21:30.960 Jeff Goodman: Is that still there, by the way, or the building, or is it gone.

00:21:33.270 --> 00:21:42.630 Jeremy Wilcox: I don't actually think that building is still there, if my understanding, my memory serves correctly, I think it was actually torn down for public housing projects at one point.

00:21:43.800 --> 00:21:49.500 Jeremy Wilcox: If it's the theater i'm thinking of yeah I think it was it was demolished unfortunate was never landmarked unlike a lot of those old theater.

00:21:51.600 --> 00:21:56.610 Jeff Goodman: And to our listeners who aren't familiar with it, the New York City landmark law dates from the 1960s.

00:21:57.300 --> 00:22:02.790 Jeff Goodman: It came about after the huge uproar when penn station, the original penn station was demolished.

00:22:03.450 --> 00:22:07.800 Jeff Goodman: But thanks to thanks to the landmark well, even though we lost penn station have lost some other great structures.

00:22:08.610 --> 00:22:15.600 Jeff Goodman: We have many, many beautiful buildings that are here and we'll be here for eternity we're very lucky to have that law.

00:22:16.590 --> 00:22:23.490 Jeff Goodman: One thing that's interesting about bushwick is that there's been a lot of transformation of structure in terms of structures.

00:22:23.970 --> 00:22:33.930 Jeff Goodman: that are no longer use for the purposes for which they were built and had been renovated and repurposed you know, unlike other residential areas that go through revitalization and rebirth.

00:22:34.740 --> 00:22:43.170 Jeff Goodman: There were a lot of old industrial buildings, what are some of the more notable of these structures that have been you know sort of put to other uses, aside from what they were built.

00:22:43.830 --> 00:22:53.370 Jeremy Wilcox: Well, I would say, you can have the Pfizer complex, which is now being used again for food production and schools my favorite one in terms of the architecture and the repurposing.

00:22:53.730 --> 00:23:01.200 Jeremy Wilcox: Is sort of in what's now known as sort of the East williamsburg section of brooklyn it was the Edward hilleman brewery.

00:23:01.620 --> 00:23:09.240 Jeremy Wilcox: And it's a gorgeous building there's actually like beer barrels that are you know engraved into the side of the building.

00:23:09.600 --> 00:23:16.470 Jeremy Wilcox: And that it's breweries been shuttered for many decades, but there are a number of things in there there's a recording studio in there.

00:23:16.830 --> 00:23:28.770 Jeremy Wilcox: and closed right now for the pandemic but there's a bar in there actually called the well and the old editor on the ground floor with a sort of back garden, the old gentleman brewing building on metal street.

00:23:29.250 --> 00:23:41.370 Jeremy Wilcox: That has claims to have over 100 beers on tap i've been in there a few times I haven't had 100 beers there but i'll take their word board is a humongous place so when bars and things of that nature reopen.

00:23:42.300 --> 00:23:47.940 Jeremy Wilcox: Later this year i'd recommend checking it out it's a really cool building that's a number of other things in there was a massive.

00:23:48.360 --> 00:23:57.510 Jeremy Wilcox: complex but it's a great example of sort of the industrial past brooklyn being preserved architecturally and then being used for sort of modern needs of the neighborhood.

00:23:58.200 --> 00:24:04.590 Jeff Goodman: So there really was a place that may have given birth to 99 bottles of beer on the wall i'll have to check that out after the pandemic on the big beer drinker.

00:24:04.710 --> 00:24:07.710 Jeff Goodman: yeah i'm a big beer lover not as big a beer drinkers I used to be.

00:24:10.140 --> 00:24:21.930 Jeff Goodman: How have communities evolved in bushwick over the years, so you know there were lots of German immigrants in the 19th century, who watch what communities have have settled in thrived in bushwick since that time.

00:24:23.130 --> 00:24:29.220 Jeremy Wilcox: It will Germans really remained the predominant group through the early 20th century after World War one.

00:24:29.940 --> 00:24:33.360 Jeremy Wilcox: As more and more Italians started immigrating to the United States.

00:24:33.990 --> 00:24:40.830 Jeremy Wilcox: That was the section of brooklyn they really settled in and so after the First World War, they really replace the Germans, as the predominant immigrant group.

00:24:41.250 --> 00:24:50.430 Jeremy Wilcox: And they really remained that through you know the post World War Two era and then starting in the 60s and 70s, you started having a much more diverse population move in.

00:24:50.820 --> 00:25:06.720 Jeremy Wilcox: African Americans Puerto ricans there is a large Puerto Rican population there and other sort of immigrants of sort of Latino or Hispanic descent, and then, starting by the 70s, you know those groups were really more predominant than any of their predecessors.

00:25:08.010 --> 00:25:23.820 Jeff Goodman: Well, you mentioned, you know in into the 60s and the 70s there's not a nice part of bushwick history, going back to the 70s, we had a massive blackout in New York in 1977 in the summer of 77 and bushwick saw looting and even rioting.

00:25:25.320 --> 00:25:29.310 Jeremy Wilcox: Yes, I mean I mean you know, most of the city, you know I grew up in Queens and.

00:25:29.790 --> 00:25:38.040 Jeremy Wilcox: I remember being told everything when I would be told by my mother about brooklyn it was like don't go there it's you know this was her experience growing up in the 60s and 70s and.

00:25:38.400 --> 00:25:47.850 Jeremy Wilcox: yeah they had rioting and looting and you know the Community really you know was struggling to you know hold itself together and you know rise above these you know.

00:25:48.750 --> 00:25:57.270 Jeremy Wilcox: bad reputation, they have and show that bushwick was still a place where you know families were being raised, and you know businesses were were you know growing there.

00:25:57.720 --> 00:26:05.940 Jeremy Wilcox: So you know just a lot of work after you know the late 70s, to kind of just rebuild their reputation as an you know, a nice place to raise a family.

00:26:06.780 --> 00:26:16.800 Jeff Goodman: which they have you know, like many neighborhoods in New York bushwick has undergone a revitalization I would say, even a metamorphosis when did that, when did that process start.

00:26:18.300 --> 00:26:30.870 Jeremy Wilcox: So it's really started in the 1990s, when you know a lot of the New York city's neighborhoods that had bad reputations crime started going down the city started focusing really more on keeping neighborhoods clean more businesses opening up.

00:26:31.380 --> 00:26:38.730 Jeremy Wilcox: But the major change happened in the early part of this century, when a lot of the younger people, young professionals artists musicians.

00:26:39.060 --> 00:26:47.070 Jeremy Wilcox: As they started to get priced out of williamsburg they started looking at a couple more stops down the l train and there was bushwick and you had.

00:26:47.520 --> 00:27:04.020 Jeremy Wilcox: I mean a lot of really nice apartment buildings beautiful old brownstones and row houses kind of old warehouse buildings that you can convert into artists studios and that sort of began the revitalization and with them came a lot of new businesses coffee shops restaurants.

00:27:05.310 --> 00:27:07.890 Jeremy Wilcox: Are you know art supply shops things of that nature.

00:27:08.640 --> 00:27:15.570 Jeff Goodman: And it really is, I mean bushwick is a pretty big neighborhood it goes from williamsburg all the way to the cemeteries on the on the eastern end.

00:27:15.900 --> 00:27:26.880 Jeff Goodman: And it's almost like there are distinct neighborhoods is more of an industrial part of it closer to williamsburg and some of the buildings that we've talked about, and as you go further east, it becomes much more residential.

00:27:28.320 --> 00:27:36.930 Jeff Goodman: But I love the fact that a lot of these buildings in the in the western part had been had been repurposed have there been some local concerns about gentrification JEREMY.

00:27:37.980 --> 00:27:48.090 Jeremy Wilcox: Yes, that's definitely been the hot topic particularly sort of along the l train corridor, I would say, like around the Jefferson street stop then going maybe.

00:27:48.630 --> 00:27:55.290 Jeremy Wilcox: You know, South toward the myrtle avenue stop on the Jay Z line as a lot of younger people obviously most.

00:27:55.740 --> 00:28:03.150 Jeremy Wilcox: Increasingly, a lot of white people moving into the neighborhood the prices have gone up again, particularly along that caltrain corridor, a lot of.

00:28:04.050 --> 00:28:12.000 Jeremy Wilcox: families who had sort of raised multiple generations of Bush work we're finding that maybe they couldn't afford to live there, they also you know.

00:28:12.750 --> 00:28:17.880 Jeremy Wilcox: started seeing you know more tourists coming in and just it was you know it's a big debate over.

00:28:18.570 --> 00:28:27.630 Jeremy Wilcox: What you know you see in so many New York City neighborhoods what responsibility do newcomers have to the people who are there before them to sort of you know.

00:28:28.110 --> 00:28:36.510 Jeremy Wilcox: not completely remake the neighborhood but also how do you what does it mean to be a good neighbor in a city that is increasingly under a lot of change.

00:28:37.770 --> 00:28:41.700 Jeremy Wilcox: You know the good thing it's just how do you manage it in the best way.

00:28:43.200 --> 00:28:52.050 Jeff Goodman: and actually our second guest is going to talk about helping to manage the change in some of the best ways, but one of the things that I find really special about bushwick is the art scene.

00:28:52.770 --> 00:28:59.850 Jeff Goodman: There are a lot of galleries there now, but the art and access to it is not only focused indoors there's a vibrant street art scene.

00:29:00.540 --> 00:29:08.550 Jeremy Wilcox: yeah so that's actually the main tour that i've been leading in recent years in bushwick is my bushwick street art tour which i've been doing since.

00:29:09.210 --> 00:29:24.780 Jeremy Wilcox: Right, the end of 2016 and that's really all due to you know I mean there wouldn't be graffiti and street art in bushwick dating back to the 1970s, but in 2015 a local business owner named Joseph speak Laura.

00:29:25.980 --> 00:29:29.130 Jeremy Wilcox: you've been going through a lot of changes in his life and he really wanted to.

00:29:29.640 --> 00:29:34.920 Jeremy Wilcox: give something back to the neighborhood where he grew up and really wanted to bring a little bit of literal color to the neighborhood.

00:29:35.190 --> 00:29:43.140 Jeremy Wilcox: So we started bringing in your list first from the New York City area but increasingly from around the world, you founded a nonprofit organization called the bushwick collective.

00:29:43.650 --> 00:29:52.650 Jeremy Wilcox: And started doing a lot of street art and then you have other organizations like there's a project called the J amp Z walls, which is obviously closer to those subway lines along broadway.

00:29:53.160 --> 00:30:04.350 Jeremy Wilcox: And just all this, I mean beautiful beautiful street are all over the neighborhood and you know basically turn the entire neighborhood or at least certain pockets of it into like these outdoor art galleries, as I call them.

00:30:05.790 --> 00:30:09.120 Jeff Goodman: And it's there for everyone to see even during the pandemic.

00:30:09.510 --> 00:30:13.410 Jeremy Wilcox: yeah open obviously by the nature, the street open 20 477 days a week.

00:30:15.120 --> 00:30:23.910 Jeff Goodman: Well, Jeremy, thank you for being a guest on rediscovering New York, our first guest on the show about bushwick has been sharing me wilcox journey is the.

00:30:24.210 --> 00:30:34.470 Jeff Goodman: founder and owner of custom nyc tours you can contact him and look at his tour offerings at www custom nyc tours COM did I get that right.

00:30:34.830 --> 00:30:35.430 Jeremy Wilcox: that's correct.

00:30:35.790 --> 00:30:48.540 Jeff Goodman: Excellent great we're gonna take a short break and when we come back we're going to be speaking with our second guest about her history in bushwick and some of the exciting projects that she has been working on we'll be back in a moment.

00:30:50.130 --> 00:30:51.060 i'm listening to.

00:33:06.330 --> 00:33:14.430 Jeff Goodman: we're back support for rediscovering New York comes from our sponsors Christopher Pappas mortgage specialist at TD bank.

00:33:15.030 --> 00:33:25.620 Jeff Goodman: To find out how Chris can help you with all your residential home mortgage needs and Taylor a mortgage that's right for you please give Chris a call at 203-512-3918.

00:33:26.580 --> 00:33:39.120 Jeff Goodman: and support also comes from the law offices of Thomas the aca focusing on wills estate planning probate and inheritance litigation Tom and his staff can be reached at 212-495-0317.

00:33:40.170 --> 00:33:45.900 Jeff Goodman: You can like the show on Facebook and you can follow me on instagram and Twitter my handle is there a Jeff Goodman nyc.

00:33:46.500 --> 00:33:52.860 Jeff Goodman: If you have comments or questions so you'd like to get on our mailing list, please email me Jeff at rediscovering New York dot nyc.

00:33:53.640 --> 00:33:58.500 Jeff Goodman: One of the note before we get to our second guest, even though rediscovering New York is not a show about real estate.

00:33:59.010 --> 00:34:05.280 Jeff Goodman: When i'm not on the air i'm a real estate agent in our amazing city where I help my clients buy sale lease and rent property.

00:34:05.970 --> 00:34:18.300 Jeff Goodman: If you or someone you care about is considering a move into out of within New York I would love to help you with all those real estate leads, you can reach me and my team at 646-306-4761.

00:34:19.320 --> 00:34:34.980 Jeff Goodman: Our second guest on this program about bushwick is toby mask of its toby is the founder and Chief Executive Officer of heritage equity partners, a woman owned real estate and development firm specializing in mixed use development in New York, mostly in the outer boroughs including brooklyn.

00:34:36.000 --> 00:34:43.770 Jeff Goodman: heritage projects include developments in williamsburg sunset park prospect heights those were in brooklyn long island city that's in Queens.

00:34:44.040 --> 00:34:53.940 Jeff Goodman: madhavan in the south bronx and 100,000 square foot light industrial and office project at 215 more street in East williamsburg well sort of bushwick and east.

00:34:53.940 --> 00:34:54.480 Jeff Goodman: williamsburg.

00:34:54.720 --> 00:34:56.310 Jeff Goodman: called the Bush quick generator.

00:34:58.410 --> 00:35:09.330 Jeff Goodman: Other says six other successful projects include the conversion of the old St Vincent de Paul church in Manhattan into the spire loft and the hundred 50 room williamsburg hotel which he developed to built and manages.

00:35:10.590 --> 00:35:18.540 Jeff Goodman: toby holds an MBA from bar ilan university that's outside Tel Aviv in Israel she's an active member of Community board one in brooklyn since 2015.

00:35:19.020 --> 00:35:21.360 Jeff Goodman: Most recently chairing the Economic Development Committee.

00:35:21.960 --> 00:35:31.140 Jeff Goodman: She serves on the board of the brooklyn Chamber of Commerce and on the national Advisory Board of springboard enterprises that's a nonprofit which supports women's access to capital markets.

00:35:31.680 --> 00:35:38.490 Jeff Goodman: toby also runs a mentorship program into williamsburg high school for architecture and design, whose students learn computer aided.

00:35:38.520 --> 00:35:48.900 Jeff Goodman: development activities CAD and are focused on architecture and development toby resides in Queens with her three children toby mosque of it's a hearty welcome to rediscovering New York.

00:35:49.740 --> 00:35:50.640 Toby Moskovits: Thank you for having me.

00:35:51.180 --> 00:35:53.640 Jeff Goodman: you're not only a native new yorker but also native brooklynite.

00:35:55.080 --> 00:36:03.420 Toby Moskovits: I said but i'm going to say one thing, before we start you know, first of all, Jeremy Thank you I learned a lot about New York and neighbors that I love williamsburg.

00:36:03.840 --> 00:36:14.520 Toby Moskovits: bushwick I tell anybody interested in the history of beer making there's a phenomenal it's not even an exhibit but there's like a wall of all the old beer companies in bushwick in the brooklyn brewery.

00:36:15.060 --> 00:36:29.910 Toby Moskovits: On you know in in williamsburg so you know you touched on that a little bit I think there's a real deep history and fascinating story around bushwick and you know what's happening right triangle breweries there as well, really deep roots for micro breweries in America so.

00:36:31.080 --> 00:36:39.990 Jeff Goodman: And the famous schaefer brewery was also in bushwick Those are two names that a lot of people will recognize, I wonder if brooklyn was even the beer capital of the United States, at one point.

00:36:40.770 --> 00:36:41.670 Toby Moskovits: It was.

00:36:42.090 --> 00:36:42.930 Toby Moskovits: Probably was.

00:36:43.620 --> 00:36:57.990 Jeff Goodman: i'm Stacey your Stacey sorry toby I know Stacy moskowitz toby your grandfather immigrated to the US in the early 60s, when your dad was was a baby what kind of business did your grandfather open when he immigrated from Poland.

00:36:59.130 --> 00:37:09.270 Toby Moskovits: So so Mike my grandfather came to America in 1953 my dad was three years old and they had you know survived the war World War Two in Russia.

00:37:09.690 --> 00:37:19.800 Toby Moskovits: and ended up in a dp camp in Germany, and when he got here, he basically started buying what the record shop does in bulk which will essentially rags.

00:37:20.250 --> 00:37:31.560 Toby Moskovits: And you know over time and evolve and it turned out, he had a very good nose for commerce and he would buy army surplus so by like the early 70s, he was renting a warehouse.

00:37:31.860 --> 00:37:41.730 Toby Moskovits: In williamsburg because you know as a Polish roots that's where a lot of the Polish immigrants had settled, you know we actually when I was a kid worth 10th and can be called a greenpoint.

00:37:42.090 --> 00:37:55.500 Toby Moskovits: My dad's business was there, and he would buy basically remnant army reforms and repair them and then sell them so that was the family business which moves from originally greenpoint williamsburg to Bay region and ultimately to sunset park.

00:37:57.600 --> 00:38:07.710 Jeff Goodman: I know people who've gone to Israel to study, but I don't think i've met anyone in New York, who actually got their MBA from an Israel university what took you to Israel for for your MBA.

00:38:08.910 --> 00:38:15.420 Toby Moskovits: So you know I studied there in like 99 2000 it was the right the beginning of the tech boom, the first tech boom in Israel.

00:38:15.930 --> 00:38:23.580 Toby Moskovits: And I was always interested in venture capital and an entrepreneurship and I studied there and then ended up working for a.

00:38:24.060 --> 00:38:36.480 Toby Moskovits: What became you know pretty successful venture capital fund which taught me a lot about the mind frame and i've used, even as real estate developer, you know conceptualizing the future and how things change very quickly and need to change.

00:38:38.970 --> 00:38:53.010 Jeff Goodman: toby there's so much to talk about about your background and your work, and I do want to get to speaking about bushwick, but I do want to ask you about more things about your background and some of the work you do with organizations when did you decide to go into real estate development.

00:38:54.180 --> 00:39:03.840 Toby Moskovits: Oh, I started out the first 10 years of my career, I was a venture capitalist I invested, on behalf of you know, family offices and growth companies.

00:39:04.350 --> 00:39:13.530 Toby Moskovits: innovative companies and then, when the market crashed in 2008 some of the family and private investors I knew had their money stuck in real estate deals.

00:39:13.890 --> 00:39:21.900 Toby Moskovits: Where the banks or stop funding and I was you know brooklyn girl born and bred, you know as with brooklyn in my blood.

00:39:22.620 --> 00:39:32.640 Toby Moskovits: Never afraid of jumping into a complicated situation and started helping people sort out how to find construction financing when banks were funding.

00:39:33.090 --> 00:39:39.720 Toby Moskovits: And turned out, you know I loved it and the first field that I looked at we're in williamsburg So when I when I was a kid growing up.

00:39:40.020 --> 00:39:47.160 Toby Moskovits: My grandfather my dad had like I mentioned a factory that they rented on North 10th and camp where the current soccer field is today.

00:39:48.060 --> 00:39:53.490 Toby Moskovits: As part of you know, the aptly named the push rekindle the park and we use that.

00:39:54.000 --> 00:40:00.960 Toby Moskovits: Go I mean I That was where I grew up you know sort of the most exciting thing in the world was to go to to williamsburg greenpoint and ride the HALO.

00:40:01.350 --> 00:40:09.390 Toby Moskovits: And you know play hide and seek with my cousins and bales of smartest and then we go drive to South williamsburg which was where the software for steam lift.

00:40:09.780 --> 00:40:14.640 Toby Moskovits: and have lunch at Greens, which was does, I think, no longer exists, but in those days, it was a bakery.

00:40:15.150 --> 00:40:26.010 Toby Moskovits: In the lower level and a diamond luncheonette on the upper level, so you know when I heard about williamsburg I said, well, I know that neighborhood and I went back and discovered that there had been this huge transformation.

00:40:26.460 --> 00:40:42.030 Toby Moskovits: Starting like in the 2001 2002 that by 2008 has sold out, so the first couple deals that I did really helping investors and developers recover from situation that was outside of their control when banks simply stop funding.

00:40:42.630 --> 00:40:46.140 Toby Moskovits: On partially completed buildings and that that's what brought me to real estate.

00:40:47.490 --> 00:40:54.930 Jeff Goodman: Well, in real estate toby the projects that you work on you've described as and you call them contextualize buildings, do you want to talk about that concept.

00:40:55.980 --> 00:41:02.220 Toby Moskovits: So you know, Jeremy touched on this, a lot there's so much history in the neighborhoods that i've chosen to live and to.

00:41:02.880 --> 00:41:09.450 Toby Moskovits: bring up my family and ultimately to develop and you know what I hate, more than anything is I don't like modern architecture.

00:41:09.750 --> 00:41:16.650 Toby Moskovits: You know, once in a while you have something beautiful like what I am paid at the Louvre they you know integrated, but often it's not contextualize.

00:41:17.100 --> 00:41:22.950 Toby Moskovits: So you know everything that I built from the conversion of the Church, which was actually enrolled sixth in williamsburg.

00:41:23.340 --> 00:41:30.450 Toby Moskovits: To you know to 27 grand you know I try to use traditional elements of architecture, whether you know, mostly brick.

00:41:30.810 --> 00:41:37.320 Toby Moskovits: And brownstone and then build buildings that look timeless so you could tell that they're built in this era.

00:41:37.710 --> 00:41:45.810 Toby Moskovits: But they are respectful of the neighborhood, both with regard to the historic you know buildings that were built and where we are today.

00:41:46.140 --> 00:41:54.420 Toby Moskovits: And it really great example of that is our building a 25 Ken which i'm very proud of which really has changed the williamsburg skyline So you see it as you drive down.

00:41:55.080 --> 00:42:00.450 Toby Moskovits: The FDR drive and that was a collaboration with a really brilliant architect at his whole which.

00:42:01.170 --> 00:42:05.010 Toby Moskovits: And he's you know German by origin he's practiced in the US, for many years.

00:42:05.400 --> 00:42:16.800 Toby Moskovits: And I deliberately hired him because he's a modernists and i'm a traditionalist and together we came up with the building that looks like it was built, you know, in the in 2019 2020.

00:42:17.310 --> 00:42:25.710 Toby Moskovits: But it includes all the traditional architecture of you know brick and beautiful dimension, so we call it a deconstructed warehouse.

00:42:26.130 --> 00:42:30.750 Toby Moskovits: And I actually feel that it is very contextualize, you know as you walk down the street in williamsburg.

00:42:31.320 --> 00:42:47.100 Toby Moskovits: You know you feel like it makes sense, the core gets open So there you know that you literally able to walk into the building, but it has the depth and the texture of traditional architecture that draws you to it, and it has people want to be part of the merger between old and new.

00:42:48.810 --> 00:42:58.110 Jeff Goodman: Well it's one thing about your work and your background is that you're involved in a number of business organizations which are great like the brooklyn Chamber of Commerce and also the local community board.

00:42:58.440 --> 00:43:06.630 Jeff Goodman: But you also give a lot of yourself to not for profits um how did you get involved with springboard enterprises and what is springboard enterprises so.

00:43:06.660 --> 00:43:11.520 Toby Moskovits: springboard is a woman's nonprofit it was actually started during the Clinton administration.

00:43:12.030 --> 00:43:18.540 Toby Moskovits: And it really has helped women on companies, raise really billions, I think, at this point is close to a billion dollars in capital.

00:43:18.810 --> 00:43:22.980 Toby Moskovits: From a venture capital fund so I met them when I was working in the venture capital business.

00:43:23.400 --> 00:43:30.420 Toby Moskovits: And the woman who runs it amy millman literally came over to me at a conference I spoke at and Washington and said, you need to be part of this.

00:43:30.930 --> 00:43:37.440 Toby Moskovits: is really taught me a lot about mentorship, which is, I think the recurring theme and all of my nonprofit work.

00:43:37.950 --> 00:43:45.240 Toby Moskovits: Both with the work that i've done for six years at the high school for architecture and design enrolling street where we literally adopted the school.

00:43:45.630 --> 00:43:50.610 Toby Moskovits: And built a very pioneering program where the first half of the year, I bring through lecturers.

00:43:51.090 --> 00:43:58.470 Toby Moskovits: Every people from the Department of city planning architects engineers to help the students who are learning CAD conceptualize.

00:43:58.830 --> 00:44:03.060 Toby Moskovits: What careers might look like in their industry and the second half, we do with design competition.

00:44:03.450 --> 00:44:11.940 Toby Moskovits: And then ultimately what I know spoken to babble we built in our building and eat what we call East williamsburg bushwick because the portion that i'm in near the Morgan avenue stop.

00:44:12.240 --> 00:44:17.250 Toby Moskovits: You know, even though it's technically as JEREMY will tell you East williamsburg everybody calls it bushwick.

00:44:17.820 --> 00:44:25.740 Toby Moskovits: Is we know we build something we call the Bush with generator we're right across the street from bushwick houses and in the heart of a very strong.

00:44:26.220 --> 00:44:34.380 Toby Moskovits: footprint of the tech industry, and you know we can chat a little bit about the companies that have opened up shop was employees live in the neighborhood and work in the neighborhood.

00:44:34.770 --> 00:44:44.550 Toby Moskovits: And i've really focused my nonprofit efforts in creating a bridge and exposing young people to career opportunities in industry, they might not be aware of.

00:44:45.090 --> 00:44:54.750 Toby Moskovits: Both at the high school and then it a permanent space that we created three years ago in our building in bushwick that's essentially open to the whole neighborhood and has hosted.

00:44:55.410 --> 00:45:02.280 Toby Moskovits: Hundreds of events over the last three years, focused around mentorship and career development for young people in the Community.

00:45:03.480 --> 00:45:13.470 Jeff Goodman: And you're talking about the bushwick generator we're going to take a short break and when we come back, I want to continue the conversation about the generator and then use that as a springboard to actually talk about the neighborhood a little bit more.

00:45:14.610 --> 00:45:22.680 Jeff Goodman: Our first guest on sorry our second guest is toby mosque of its of heritage equity partners will be back in just a moment.

00:45:30.120 --> 00:45:30.360 In.

00:47:39.090 --> 00:47:46.920 Jeff Goodman: we're back to rediscovering New York on our episode about bushwick and brooklyn, by the way, this is our hundredth episode so happy anniversary everybody.

00:47:47.370 --> 00:47:55.230 Jeff Goodman: All our second guest on this program is toby moszkowicz she's the CEO of heritage equity partners and the founder of the bushwick generator.

00:47:56.250 --> 00:48:04.530 Jeff Goodman: toby when you first imagine the bushwick generator when did when did you know women's in an idea, and when you decide, I had to I have to do this.

00:48:05.490 --> 00:48:16.500 Toby Moskovits: So you know, in early 2014 I had was getting to a point where my was clear that are 25 Kent the project in williamsburg was going to get grouped on the rezoning.

00:48:16.980 --> 00:48:24.990 Toby Moskovits: And I really was one of the first developers to think about the changing landscape of how people were living and working and thinking through.

00:48:25.590 --> 00:48:34.440 Toby Moskovits: Bringing more workspace into neighborhoods like brooklyn so I went out to find another neighborhood and you know as JEREMY described it, you know rode the l train down.

00:48:34.860 --> 00:48:51.150 Toby Moskovits: And discovered really was growling the whole the culture and community that had was their current you know at the time in East Windsor bushwick the artists and troutman streets, you know the the stores like you know you have the one on factories, you have.

00:48:52.500 --> 00:49:01.950 Toby Moskovits: You know greenfield making their custom suits was really I felt a beautiful diverse community with a lot of depth in the kinds of businesses, they were there.

00:49:02.310 --> 00:49:10.260 Toby Moskovits: And there were companies like, for example, mad well, which was a branding company that I worked with that found themselves a warehouse and open shop.

00:49:11.130 --> 00:49:21.510 Toby Moskovits: Consensus, which is a really an international a blockchain cryptocurrency company that now has a few hundred employees in the neighborhood they were all just starting out in 2014.

00:49:21.960 --> 00:49:30.420 Toby Moskovits: So I was drawn to the energy, I was drawn to the creativity and I was drawn to the diversity of people in the area and was lucky enough to find the site.

00:49:30.780 --> 00:49:41.040 Toby Moskovits: which at the time was being used to make large you know garbage containers, the owner Adrian Cooper Cooper tank she actually moved deeper into bushwick so she's still.

00:49:41.430 --> 00:49:53.250 Toby Moskovits: In the neighborhood and you know sold her real estate, to me, within a block and a half, on the subway recognizing that there was going to be development within walking distance of the Morgan avenue stop.

00:49:53.970 --> 00:50:07.590 Toby Moskovits: You know more suitable to other uses and that you know her business, which was a heavy industrial business, you know could buy cheaper real estate move a little deep closer really into bushwick and closer to Queens and the heavy industrial part of the neighborhood.

00:50:08.820 --> 00:50:15.840 Jeff Goodman: Well, that brings us to bushwick and you've talked a little bit about about what you like about it describe the five of bushwick to our listeners.

00:50:16.350 --> 00:50:24.660 Toby Moskovits: So you know bushwick is really many different neighborhoods many different communities, you know the area that I spend most time most of my time in.

00:50:25.350 --> 00:50:32.790 Toby Moskovits: Is in and around the mortgage avenue stop, and you know, in the areas near the l train I happen to, as you mentioned, I live in Queens, so I do drive.

00:50:33.390 --> 00:50:38.790 Toby Moskovits: Between your qr knows where I live, and you know, through the heavy industrial part of bushwick.

00:50:39.300 --> 00:50:45.150 Toby Moskovits: But you know some of the things that I love and some of the some of the sort of elements that make it really charming is.

00:50:45.750 --> 00:50:54.180 Toby Moskovits: There still a lot of industrial a lot of production, just in and around the Morgan avenue stop you have literally concrete facilities.

00:50:54.750 --> 00:51:04.740 Toby Moskovits: You have syndicated you know some of these things are now on hiatus just because of covert but syndicated is a beautiful old version of a warehouse the front of it's a bar back of it as a movie theater.

00:51:05.190 --> 00:51:11.040 Toby Moskovits: You have what I think is the coolest grocery store on Morgan avenue like a block and a half, away from the subway.

00:51:11.370 --> 00:51:16.530 Toby Moskovits: Again, you know warehouse conversion and you know I take people in it's like a really nondescript door and it's a massive.

00:51:17.280 --> 00:51:32.370 Toby Moskovits: You know, massive grocery store a lot of our typical food and then you have the the historical data and more groceries that have been around for a while and a real, who I call it, you know there's a term and yet it's called a child, you know that means.

00:51:32.490 --> 00:51:33.450 Jeff Goodman: absolutely sure.

00:51:34.260 --> 00:51:34.530 Jeff Goodman: So.

00:51:34.710 --> 00:51:37.470 Toby Moskovits: So shrek is a good is a good New York shown.

00:51:37.500 --> 00:51:41.340 Jeff Goodman: On Saturday nights you pull it out of the the bakery oven and.

00:51:41.460 --> 00:51:51.600 Toby Moskovits: yeah and my blog is a perfect example you know we for a long time ran something called the brooklyn bridge lab which we relocated to the waynesboro hotel.

00:51:52.170 --> 00:52:04.140 Toby Moskovits: So was there for about five years you know baking and selling bread across the street from us on more street is New York pretzel which probably have those pretzels at citi field and a Yankee stadium.

00:52:04.800 --> 00:52:11.580 Toby Moskovits: there's a very large one on fact we that's been there for a really long time, so the smells are amazing and then, in my building we have.

00:52:12.570 --> 00:52:21.690 Toby Moskovits: Paper space, which is one of the leading artificial intelligence companies in this country they're funded by Intel capital and.

00:52:22.530 --> 00:52:29.640 Toby Moskovits: Alexis okay means fund us up you know married to serena Williams, so, then you will walk a block and a half, and you have.

00:52:30.360 --> 00:52:34.620 Toby Moskovits: You know, Martin winfield where Presidents have come to make custom suits.

00:52:35.040 --> 00:52:39.990 Toby Moskovits: And you know he's still added and the sun is there, and you have you know artisans who have been working here for many years.

00:52:40.320 --> 00:52:46.440 Toby Moskovits: And then, then go in the other direction, and you hit concrete factory and right here's the concrete factory.

00:52:46.770 --> 00:52:59.280 Toby Moskovits: netflix is completing on Johnson avenue at 333 Johnson, which is you know deep in the heart of bushwick netflix is completing their first principle lease space for TV and film production.

00:52:59.910 --> 00:53:05.730 Toby Moskovits: And this is all in one neighborhood, so this is as as well fantastic a challenge i've ever seen anywhere in brooklyn.

00:53:07.500 --> 00:53:19.620 Jeff Goodman: Which which changed since you opened the generator generator was opened in 2015 yeah okay um, what do you like about the evolution of bushwick that you've seen since you opened a generator.

00:53:20.730 --> 00:53:32.280 Toby Moskovits: So you know I, I think that as a neighborhood that is has deep roots in industrial past there's continue that will continue to be in there will be.

00:53:32.820 --> 00:53:40.410 Toby Moskovits: Industrial tenants that maintain a presence, but in certain parts of the neighborhood especially you know where i'm developing where the streets are narrower and.

00:53:40.680 --> 00:53:47.610 Toby Moskovits: you're within walking distance and there, there was a density of residential you know the rival brewery was converted to a few thousand apartments.

00:53:48.270 --> 00:53:58.080 Toby Moskovits: And, of course, you have bushwick houses, I think it's really important to think about jobs and job creation and kinds of jobs that are inclusive.

00:53:58.560 --> 00:54:08.310 Toby Moskovits: And what we've really done with our project is think about how to create a space that has all kinds of uses, whether it be TV and film production or traditional tech jobs.

00:54:08.670 --> 00:54:13.950 Toby Moskovits: And do it in a way that is really inclusive and creates an open door to the Community.

00:54:14.760 --> 00:54:20.130 Toby Moskovits: it's a very innovative space that we did so alongside of the traditional tenants that we have in the building.

00:54:20.520 --> 00:54:26.370 Toby Moskovits: We opened up a pop up that we is run by a local nonprofit called sustainable united neighborhoods.

00:54:26.850 --> 00:54:38.580 Toby Moskovits: And we hired somebody we called an entrepreneur in residence and over the last four years we created a series of programs that utilize technology and conversation.

00:54:39.240 --> 00:54:50.010 Toby Moskovits: With everybody in the Community, and some of the local tech companies that are there, thinking about the future of the neighborhood educating kids and exposing kids to what is a hackathon which is.

00:54:50.460 --> 00:54:54.660 Toby Moskovits: Essentially, if you don't know what a hackathon is I didn't know either until I learned.

00:54:55.020 --> 00:55:05.610 Toby Moskovits: it's getting smart people in a room, some of them use technology and some of them use critical thinking skills to solve problems and we've done programs that are building with people like Google, Microsoft.

00:55:06.090 --> 00:55:16.080 Toby Moskovits: NASA and you know, probably 20 local public schools in and around brooklyn really trying to create that nexus that brings together this.

00:55:16.590 --> 00:55:25.170 Toby Moskovits: The local community people who were there in the 60s and the 70s and the 80s and some of the younger residents that are living and working now in this amazing neighborhood.

00:55:26.400 --> 00:55:39.960 Jeff Goodman: We have about a minute left toby I wanted to ask you is there anything in bushwick that you wish would there now but that's not and might be a little bit of a hint to an entrepreneur to say hey This could be a really good idea for me to to to start in the neighborhood.

00:55:40.830 --> 00:55:44.250 Toby Moskovits: So you know, right now, obviously, certain things are on hold, but.

00:55:44.640 --> 00:55:54.690 Toby Moskovits: You know there's so much diversity, you know, and I and i've spent so many weekends just walking around so it really has every ingredient, you know phenomenal businesses phenomenal entrepreneurs.

00:55:55.500 --> 00:55:59.580 Toby Moskovits: You know, great spaces, like the generator a lot of amazing shared workspace companies.

00:56:00.060 --> 00:56:09.120 Toby Moskovits: And some of the best food, I mean one of my favorite places to hit is fine in raw, which is a local chocolate factory that actually makes troika right in front of you so.

00:56:09.420 --> 00:56:18.270 Toby Moskovits: Like everything brooklyn Jeff that has everything we need, we just need it all to reopen come back and the celebration and evolution of this great neighborhood to continue.

00:56:20.250 --> 00:56:27.090 Jeff Goodman: Well toby Thank you Thank you so much for coming on the show and talking about the neighborhood one of the neighborhoods that you love and that you set up.

00:56:27.780 --> 00:56:39.000 Jeff Goodman: A great organization and in a great place for people to come together and to do more, great things in bushwick my second gets guest has been toby moszkowicz toby is the CEO and founder of.

00:56:40.290 --> 00:56:43.590 Jeff Goodman: Sorry heritage partners what's the full name of its Ob.

00:56:45.150 --> 00:56:55.620 Jeff Goodman: heritage equity partners and is also the founder of the bushwick generator which is on more street not too far from roberta's Peter roberta's pizza actually toby, thank you for being on the Program.

00:56:56.700 --> 00:56:57.300 Jeff Goodman: If you have.

00:56:57.660 --> 00:57:08.760 Jeff Goodman: comments or questions about the show would like to get on a mailing list, please email me Jeff at rediscovering New York cut nyc you can like us on Facebook and follow me on instagram and Twitter my handle is there a Jeff Goodman nyc.

00:57:09.870 --> 00:57:20.220 Jeff Goodman: Once again i'd like to thank our sponsors Chris Pappas mortgage banker at TD bank and the law offices of Tom sciatica focusing on wills estate planning probate and inheritance litigation.

00:57:20.850 --> 00:57:27.960 Jeff Goodman: One more thing, before we sign off I am Jeff Goodman a real estate agent and brown Harris Stevens in New York City and whether you're selling buying leasing or renting.

00:57:28.440 --> 00:57:40.230 Jeff Goodman: My team and I provide the best service and expertise in New York City real estate to help you, with your real estate needs, you can reach us at 646-306-4761 our producers Ralph story or.

00:57:40.890 --> 00:57:42.810 Jeff Goodman: engineer this evening is Sam leibowitz.

00:57:43.830 --> 00:57:51.450 Jeff Goodman: I was special consultant is David Griffin of landmark branding who will be a guest on next week's show thanks for listening we'll see you next time.

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