A Corporate Mentalist is able to tailor a performance to deliver a specific brand message. For instance, they can incorporate the company's slogan or motto into their performance. They can also invite valued employees, the CEO, or close corporate partners as featured participants.
A good mentalist teaches folks the value of not what you are saying, but how you are saying it. SMBs must understand the importance of strong leadership and powerful communication, especially in these times we are living in. Sometimes, that comes in the form of helping the organization develop an impactful, unifying vision statement.
We are joined by Joe Curcillo, also known as The Mindshark. Joe is an experienced attorney, who has been devoted to honing communication skills to become an effective trial lawyer explaining complex legal issues to juries.
Attending law school made Joe analytical and a tad direct, which has made his entertainment business as a magician, then as mentalist and humorist quite interesting. Joe never sacrifices his sense of humor, even during the most serious of courtroom presentations. You won't want to miss this!
Steven starts the show by introducing his guest Joe Curcillo. Joe shares some of his achievements and how he got into law. He explained that by choosing to be a lawyer he was able to gain so much experience and even meet his wife who is now a judge. Joe talks about how his communication skills have improved significantly because he learned that he had to be able to reach the minds of the jury. He dove deeper into how throughout his career he had to explain all of the case to the jury in a way that they would both understand the truth and see why his clients were in the favorable outcome of the verdict.
Joe talks about how representation is important, he explains that if an individual is passionate about their work they will be the best representation for that company. Steven and Joe talk about the unified vision where there is a collective idea that the organization and its employees follow. Steven brings up Joe's message that he has posted on his website and relates how it touched Steven as he has chosen to live his life along the two words differentiation and gamification. Joe talks about the process of his books and the meaning behind their creation.
Steven asks about the madness behind Joe's method and Joe talks about the different experiences that he has gone through throughout his career. Joe talks about the freedom of choice and how that can change lives. Steven talks about how when individuals get too focused on a job they become products of society and that is dehumanizing and it takes away their individuality. Joe agrees and talks about freedom and the power behind choices.
Steven asks Joe for advice for his listener to have a more productive week. Joe advises listeners to take a moment to write a list of things that they forgot to do this week and then have fun. After the fun, take the list and put it in the calendar and complete all of the tasks. Steven talks about how there are only 24 hours in a day and relates that time management is hard to do as an entrepreneur and an individual in today's society.
00:00:31.260 --> 00:00:37.860 Steven Frey (SMB Guy): Well Hello Planet Earth and beyond, and happy Friday, we made it people weekend just about here just remember.
00:00:38.340 --> 00:00:47.070 Steven Frey (SMB Guy): it's always Friday with me Stephen fry your SMB guy I see why am I, which is in case you missed it SMB stands for small and medium sized business.
00:00:47.310 --> 00:00:55.080 Steven Frey (SMB Guy): For the last 20 years i've been a consultant, and a friend, the small, medium sized businesses a voice and a sounding board for business leaders helping out wherever I can.
00:00:55.380 --> 00:01:01.980 Steven Frey (SMB Guy): As consultative Lee as possible, I love to share stories I love to provide perspective I love to create connection.
00:01:02.280 --> 00:01:11.970 Steven Frey (SMB Guy): Every single Friday, you can find me here lending what's left of my mind, and my voice to a live radio show where I interview SMB leaders, as well as their trusted advisors.
00:01:12.240 --> 00:01:22.410 Steven Frey (SMB Guy): Before we get moving today, I just wanted to say happy thanksgiving to everyone out there, I actually heard a new acronym this week to tbs which stands for Turkey on the brain syndrome.
00:01:22.830 --> 00:01:32.790 Steven Frey (SMB Guy): It describes how s and b's and their employees feel once we're in striking distance of thanksgiving everyone's ready to cut loose get together with friends and family have some cocktails have some food.
00:01:33.330 --> 00:01:41.700 Steven Frey (SMB Guy): i'm very excited to be hosting thanksgiving for the family, for the first time in six years aunts uncles and cousins are coming from all over the place it's going to be awesome.
00:01:41.970 --> 00:01:47.850 Steven Frey (SMB Guy): To see how the updated pictures look of all the kids six years later, should be relatively different story.
00:01:48.450 --> 00:01:57.600 Steven Frey (SMB Guy): In addition, i'm also looking forward to eating a significant amount of delicious food and sporting my joey tribbiani style thanksgiving pants for maximum comfort.
00:01:57.930 --> 00:02:05.580 Steven Frey (SMB Guy): In my travels i've noticed that some of the best thought leadership for SMEs happens on Friday right about when we feel the freedom of the weekend coming.
00:02:05.910 --> 00:02:10.800 Steven Frey (SMB Guy): However, we're also anxious to start the weekend, myself included, my special guests included.
00:02:11.100 --> 00:02:15.030 Steven Frey (SMB Guy): That these crucial pearls of wisdom, there are often overlooked they're forgotten.
00:02:15.270 --> 00:02:22.410 Steven Frey (SMB Guy): in favor of our fun weekend activities and our freedom from work here on always Friday we take advantage of that weekend freedom and clarity we discuss.
00:02:22.620 --> 00:02:35.070 Steven Frey (SMB Guy): Popular topics that are on the minds of SMB leaders and their trusted advisors, coincidentally, my last name means free in German, so not just a play on words here people is a little bit of deeper meaning we do like to think around here.
00:02:35.460 --> 00:02:44.640 Steven Frey (SMB Guy): The shades are on the weekends here Turkey on the brain syndromes in full effect let's rock out today's show is all about what's your freakin point.
00:02:45.540 --> 00:02:51.240 Steven Frey (SMB Guy): A corporate mentalist is able to tailor a performance to deliver a specific brand message.
00:02:51.570 --> 00:03:03.900 Steven Frey (SMB Guy): As an example, they can incorporate the company slogan or motto into their performance, they can also invite valued employees the CEO close partners as featured participants and an awesome group activity.
00:03:04.290 --> 00:03:09.630 Steven Frey (SMB Guy): A good mentalist teaches folks the value of not what you're saying, but how you're saying it.
00:03:09.990 --> 00:03:16.800 Steven Frey (SMB Guy): SMEs must understand the importance of strong leadership and powerful communication, especially in these times that we're all living in.
00:03:17.130 --> 00:03:22.470 Steven Frey (SMB Guy): Sometimes that comes in the form of helping the organization develop an impactful unifying vision statement.
00:03:22.890 --> 00:03:30.390 Steven Frey (SMB Guy): And really helping the SMB communicate, not just the what but the why behind it, have you guys ever heard, the talk is cheap, I know I have.
00:03:30.960 --> 00:03:38.880 Steven Frey (SMB Guy): While we're on talk radio dot nyc we don't want this to just be talk the goal here is let's use the insight on the SMB landscape.
00:03:39.210 --> 00:03:42.930 Steven Frey (SMB Guy): Take it over the weekend and create some more impact come Monday morning.
00:03:43.290 --> 00:03:51.600 Steven Frey (SMB Guy): Far too often SMEs are focused on the product that's going to solve their problems, the shiny new mouse trap the magic wand, the magic bullet, the new APP.
00:03:51.930 --> 00:03:56.820 Steven Frey (SMB Guy): One consistent thing i've seen out there is that products change every single day and everything we do.
00:03:57.150 --> 00:04:06.480 Steven Frey (SMB Guy): there's no substitute for surrounding yourself with the right people first, keeping focus on the process that will help you get to your goal you do, that the right products will be there when you need them, I promise.
00:04:06.780 --> 00:04:14.820 Steven Frey (SMB Guy): Everything begins and ends with the people, so we have a hell of a person here to talk to talk with you today, our special guest is none other.
00:04:15.120 --> 00:04:24.360 Steven Frey (SMB Guy): than Joe costello aka the mind shark america's premier corporate mentalist speaker author strategist he does it all.
00:04:24.660 --> 00:04:36.030 Steven Frey (SMB Guy): joker cillo the mind shark part time mind reader part lawyer and holy wanting to others to be happy and successful Joe understands the importance of strong leadership and powerful communication.
00:04:36.390 --> 00:04:47.580 Steven Frey (SMB Guy): He can assist to help you develop your unifying vision that's what his career has been all about honing communication skills to become an effective trial lawyer and explaining complex legal issues to juries.
00:04:47.970 --> 00:04:56.580 Steven Frey (SMB Guy): This taught him how to communicate with people from all walks of life and develop a greater understanding of human behavior to create a unifying vision.
00:04:57.000 --> 00:05:07.140 Steven Frey (SMB Guy): Joe graduated from college, with a degree in civil engineering and enabled the ability to plan strategically and thoroughly to help organizations throughout throughout the world, really.
00:05:07.590 --> 00:05:10.530 Steven Frey (SMB Guy): attending law school may Joe analytical at a tad direct.
00:05:11.250 --> 00:05:23.340 Steven Frey (SMB Guy): This made his entertainment business as a magician then as a mentalist and humorous quite interesting sacrificing a sense of humor even during the most serious of courtroom presentations was absolutely never an option.
00:05:23.820 --> 00:05:33.030 Steven Frey (SMB Guy): So, Joe was a prosecutor, for the first decade of his career and a criminal Defense lawyer, the remaining two decades of the legal career managing his own mid sized law firm.
00:05:33.300 --> 00:05:43.350 Steven Frey (SMB Guy): The late 90s delivered Joe to the thought emporium to provide services to the Community and improve communication skills and mindsets for corporations associations and charities.
00:05:43.710 --> 00:05:51.900 Steven Frey (SMB Guy): He served as President of to school boards president of a bar association and in varying capacities, with many other committees committees charitable organizations.
00:05:52.140 --> 00:05:56.880 Steven Frey (SMB Guy): And, especially in the world of nonprofits 501 C three is for us and sixes he's done it all.
00:05:57.360 --> 00:06:05.670 Steven Frey (SMB Guy): As Joe engaged in these endeavors he learned the importance of defining goals clearly to get things done second to that to be effective.
00:06:06.270 --> 00:06:14.970 Steven Frey (SMB Guy): meetings and learning sessions don't have to be boring as a law school Professor Joe found that boredom led to email reading text messaging and grocery lists.
00:06:15.480 --> 00:06:27.510 Steven Frey (SMB Guy): So, Joe decided to merge your skills as a professional mentalist and entertainer into every meeting he holds the ability to read people and understand human behavior fielding with fun and laughter and made accomplishing the tasks fun.
00:06:28.110 --> 00:06:33.750 Steven Frey (SMB Guy): He would ask what would you do if you could read minds don't say go to Las Vegas because the buffets will ruin you I love that.
00:06:34.530 --> 00:06:40.740 Steven Frey (SMB Guy): In late 2017 Joe prepared to closes law firm and questioned whether he was closing things up at the right time.
00:06:41.070 --> 00:06:46.110 Steven Frey (SMB Guy): And fade answered he received a plaque declaring him to be one of the 10 best trial lawyers in Pennsylvania.
00:06:46.500 --> 00:06:49.650 Steven Frey (SMB Guy): But also received an honor as one of the top mentalist in the world.
00:06:50.010 --> 00:07:00.120 Steven Frey (SMB Guy): And realized, since he was at the top of both games decided to quit law, he can now share his lifelong journey to assist others in achieving their dreams and have a blast doing it.
00:07:00.420 --> 00:07:09.030 Steven Frey (SMB Guy): joe's published two books, including getting to us discover the ability to lead your team to any result you desire and what's your freakin point.
00:07:09.630 --> 00:07:24.030 Steven Frey (SMB Guy): How to maximize the impact of every word you speak also in early 2019 he released don't be a hamster 30 tips to spark the imagination of busy people to assist others in balancing work and happiness in their lives.
00:07:24.690 --> 00:07:30.780 Steven Frey (SMB Guy): hell of a bio there Joe is the man I can't wait for you guys to hear some of his stories, as always we're going to discuss.
00:07:30.990 --> 00:07:42.120 Steven Frey (SMB Guy): My favorite questions, who is your favorite movie or TV show character what's your favorite movie or TV show what's your favorite musical instrument and who's the artist you'd like to hear play you guys probably have some guesses if you're watching Facebook live.
00:07:42.720 --> 00:07:53.160 Steven Frey (SMB Guy): straight out of PA here, he is the mind shark america's premier corporate mentalist and quite possibly the most interesting man in the world, Joe welcome know it's Friday so awesome to have you here.
00:07:53.610 --> 00:07:56.520 Joe Curcillo: It is awesome to be or man, how are you today good.
00:07:56.700 --> 00:07:59.910 Steven Frey (SMB Guy): loving life baby, I was looking forward to this for so long.
00:08:00.480 --> 00:08:07.230 Joe Curcillo: Your intro has me scared I am sitting here I don't know if I can live up to, why i've been portrayed to be.
00:08:08.430 --> 00:08:13.590 Joe Curcillo: The guy with a dd and OCD moving forward on Planet Earth doing as much as I can.
00:08:14.760 --> 00:08:16.950 Steven Frey (SMB Guy): Add you know she did a nice combo I love it.
00:08:17.340 --> 00:08:19.740 Joe Curcillo: And so, actually a cdo they're.
00:08:21.330 --> 00:08:22.860 Joe Curcillo: Much more comfortable safe.
00:08:24.480 --> 00:08:37.260 Steven Frey (SMB Guy): Oh, I like cod cash on delivery is good for me so let's talk a little bit about your journey, because as people can probably ascertain from your bio it's an extent extensive one so tell us a little bit about how you got to where you are today.
00:08:37.710 --> 00:08:46.050 Joe Curcillo: Well, you know I jokingly said add I when I was younger they they used to call us hyperactive children, that was a code phrase, we had and.
00:08:46.680 --> 00:08:57.450 Joe Curcillo: My mom was a great lady who told me I could be anything I wanted to be in the world, she told me, I was smart I was intelligent, I was looking I could be anything I wanted, as long as it was a lawyer.
00:08:59.040 --> 00:09:09.030 Joe Curcillo: growing up that that's where I was destined to go and in the summer of 1982 man on Monday I received a letter in the mail.
00:09:09.600 --> 00:09:21.660 Joe Curcillo: telling me that I had passed, my engineering training exam I was able to become a professional engineer in the Commonwealth of Pennsylvania Tuesday I received the letter that told me, I was accepted to temple university school of law.
00:09:22.740 --> 00:09:32.310 Joe Curcillo: I could be go to law school and be a lawyer and on Wednesday, I received the letter accepting me for an interview at ringling brothers and Barnum and Bailey clown college.
00:09:32.370 --> 00:09:36.930 Joe Curcillo: Yes, Thursday, was the longest day in my mother's life.
00:09:37.980 --> 00:09:51.000 Joe Curcillo: And I chose the career that would give me the most experience with clowns I became a lawyer absolutely move forward into law, and all I ever wanted to do was try cases I tried cases.
00:09:52.080 --> 00:10:01.680 Joe Curcillo: Literally I was in court, sometimes for weeks on end it's what I wanted to do it's actually how I met my wife, who was a trial lawyer and now she is a judge.
00:10:03.600 --> 00:10:14.550 Joe Curcillo: What the mission stayed the same, I wanted to become involved in people's lives getting into the courtroom was my way of as a prosecutor as a Defense lawyer it didn't matter.
00:10:15.270 --> 00:10:34.440 Joe Curcillo: I felt like I was working with people and getting something done and, at the same time, my obsession with communication skills developed because I realized there was things I had to explain to juries and the turning point on that and I guess the birth of what's your freakin point.
00:10:35.550 --> 00:10:47.820 Joe Curcillo: In my life was back in the 80s, I had a criminal charge I had looked at, and I take it to the jury and it was propulsion of missiles into an occupied vehicle.
00:10:50.580 --> 00:10:58.620 Joe Curcillo: How the legislature wrote that great title oh He threw a snowball through a window of a car on the overpass.
00:10:59.580 --> 00:11:04.170 Joe Curcillo: And I realized somebody had to explain this stuff to juries and they weren't on understand any of it.
00:11:05.010 --> 00:11:17.400 Joe Curcillo: So I really took to heart the idea of remaining a human keeping my English plain and simple and, as I always say I took my street talk into a courtroom to talk to jury, so I could get them all united.
00:11:17.910 --> 00:11:29.850 Joe Curcillo: And now we're switching into the next part of my life, which was the focus on getting the jury to accept my vision of the verdict what I saw it was going to be and that's where the unifying vision concept game for me.
00:11:30.480 --> 00:11:38.250 Joe Curcillo: And I lived with those for years and it wasn't until I start to wrap up my career as a lawyer, that I published the books that I hadn't written.
00:11:38.760 --> 00:11:48.510 Joe Curcillo: In my head throughout my entire life so that is the journey that brings me here the mentalism I will add in was I was a magician as a kid.
00:11:48.960 --> 00:11:59.610 Joe Curcillo: I did magic shows, for years, even when I was in trial, I always tell people in 1992 between thanksgiving and Christmas, I performed 42.
00:12:00.030 --> 00:12:16.500 Joe Curcillo: magic shows and did one jury trial in that window because it's what I love doing, but it also burned me out and that's when I start to shift and became a mentalist because frankly I found out mentalism was much more fun for me cooler and well.
00:12:17.580 --> 00:12:19.320 Joe Curcillo: It pays better people so expect.
00:12:21.870 --> 00:12:26.070 Steven Frey (SMB Guy): yep so moving moving right along the idea of moving into this space.
00:12:26.430 --> 00:12:34.140 Steven Frey (SMB Guy): and almost like winning over the jury and the courtroom is been getting engagement from folks has to be a similar feeling and we're going to talk a little bit more about that.
00:12:34.410 --> 00:12:42.390 Steven Frey (SMB Guy): When we come back from this break we're going to talk more with Joe costello the mind shark america's premier corporate mentalist stay with us everybody go.
00:14:57.720 --> 00:15:07.920 Steven Frey (SMB Guy): Welcome back everybody it's Friday it's always Friday it's me Stephen fry your SMB guy we're chatting with my buddy joker cillo the mind shark america's premier corporate mentalist.
00:15:08.190 --> 00:15:18.990 Steven Frey (SMB Guy): We were just talking a little bit about joe's metamorphosis from the legal world into being a full time mentalist and it was he shared the idea of getting the jury to.
00:15:19.680 --> 00:15:27.690 Steven Frey (SMB Guy): understand his vision of the verdict and a lot of times that led to a very successful outcome seemed like a very natural transition actually to move that into.
00:15:27.930 --> 00:15:34.440 Steven Frey (SMB Guy): helping businesses and helping individual leaders really find what their unifying vision statement can be so.
00:15:34.770 --> 00:15:39.900 Steven Frey (SMB Guy): If you guys sit up sit with me out by the fire pit for a moment before we dive into the method behind joe's madness.
00:15:40.200 --> 00:15:49.380 Steven Frey (SMB Guy): yeah I love the idea of a unifying vision statement and it does start with effective communication to me most of you guys know that I like movies and TV talk about it a fair amount here.
00:15:49.740 --> 00:16:01.590 Steven Frey (SMB Guy): But all I could think of when I was getting ready to talk with Joe here today is the movie planes trains and automobiles when Steve martin's blasting john candy is like oh here's a good idea, when you tell your stories have a point.
00:16:02.310 --> 00:16:11.160 Steven Frey (SMB Guy): and very often when we're out there and and speaking with people out in the field and I get a very similar feeling to that to that movie vision statement is a powerful thing.
00:16:11.640 --> 00:16:18.390 Steven Frey (SMB Guy): And a lot of folks still don't really have it, and when you're a business it's one thing to have a vision written down your goals written down but.
00:16:18.630 --> 00:16:25.590 Steven Frey (SMB Guy): There should be some very serious thought as to why it's your vision and how your partners and colleagues can share it with you again.
00:16:26.280 --> 00:16:35.670 Steven Frey (SMB Guy): All about all about the people first, really, and it is okay to ask for help with something like a unifying vision statement, and it also.
00:16:36.570 --> 00:16:42.630 Steven Frey (SMB Guy): illustrates the idea that the closer you are to something, the harder it can be to communicate it with other people.
00:16:43.080 --> 00:16:50.370 Steven Frey (SMB Guy): Getting some help from someone like joker silla the mind shark can help you get clear on the vision and the messaging so Joe.
00:16:50.910 --> 00:16:59.490 Steven Frey (SMB Guy): talk to us a little bit about the method behind the madness, what are you doing these days, how are you doing it, how are you going to market for it lay it on us sure.
00:16:59.670 --> 00:17:09.630 Joe Curcillo: I mean let's put it this way, obviously, starting off, I wrote books, I mean that's The first way into the market now it's a chance for me if I can meet with people and work with them.
00:17:10.170 --> 00:17:34.470 Joe Curcillo: What I want them to look at is and I guess they call it the the method is reevaluate who you are what you look like to your teams, how do your people see you, if we look at this from a outside 30,000 foot view, everyone is worried about how does their product their company their.
00:17:35.490 --> 00:17:43.800 Joe Curcillo: image, what do they look like to the outside world everybody wants to look good for their customers everybody wants to look good for the people that are going to buy from them.
00:17:44.280 --> 00:17:59.160 Joe Curcillo: chart sometimes we forget that looking good for the people that work for us, the people that are part of our team, making sure they understand who we are and we they understand what their role is in the business.
00:18:00.300 --> 00:18:10.440 Joe Curcillo: that's more important to me because I always say that if you look at companies and i'm going to use an example because it's one of my favorites is Martin guitar.
00:18:11.280 --> 00:18:25.770 Joe Curcillo: You go to the Martin guitar factory and there's tour guides they will take you through the guitar factory and tell you how great the product is how great their guitars are but they're not tour guides.
00:18:26.370 --> 00:18:35.190 Joe Curcillo: they're actually people that work in the factory who sign up for an opportunity to be a tour guide because they're so proud of what they do.
00:18:35.640 --> 00:18:46.140 Joe Curcillo: And they are the best marketing tool that company has because when you're done you feel like there's love in the product and you want to be a loyal customer.
00:18:46.590 --> 00:18:52.380 Joe Curcillo: And that is the goal, so how many of your people if you got rid of all of your advertising.
00:18:53.160 --> 00:19:01.920 Joe Curcillo: How many of your people in your business could go out on the street and make you look the way you want to look because they love you that much.
00:19:02.670 --> 00:19:15.270 Joe Curcillo: That is what we need, we need that so the unified vision is what brings all your people together so they find their meaningful purpose and make you look good and make your product look good and make your business rock and roll forward.
00:19:16.170 --> 00:19:25.230 Steven Frey (SMB Guy): Oh man, I have goosebumps it sounds so good, so I love the thoughts I love the approach i'm looking on your site Joe.
00:19:25.650 --> 00:19:32.730 Steven Frey (SMB Guy): I saw something else, and it, you know a lot of times when I see stuff like this it reminds me of the idea of the method behind the madness.
00:19:33.060 --> 00:19:45.720 Steven Frey (SMB Guy): You had four things listed, you said memorable clean fun and engaging and these really hit home with me because I had two words that I wanted to govern my life this year differentiation.
00:19:46.260 --> 00:19:59.880 Steven Frey (SMB Guy): And gamification so if i'm not having fun i'm not making money and that's something that a lot of times people overlook, but the memorable that that plays into the whole differentiation piece a lot so talk to us a little bit about this.
00:19:59.910 --> 00:20:00.180 yeah.
00:20:01.320 --> 00:20:09.840 Joe Curcillo: You know you're taking that, from my website, and that is my message going out to people to bring me into speak to their organization and speak.
00:20:10.230 --> 00:20:22.980 Joe Curcillo: As a speaker at their events and my best description that I use and my marketing people came up with a memorable clean fun and engaging but here's what it really is to me okay.
00:20:23.070 --> 00:20:37.500 Joe Curcillo: Yes, I want to walk on station and actually pick up for a minute, have you ever been to a convention or conference or event were a speaker's takes a stand and they start talking and they're just.
00:20:38.610 --> 00:20:54.480 Joe Curcillo: fun you're laughing your butt off your skill your coffee because you're laughing so hard and then you'd knock your sugar powder doughnut on your neighbors lap and they brush it off because they're having a great time everybody's having fun nobody's getting insulted and then.
00:20:55.740 --> 00:21:08.250 Joe Curcillo: The next day everybody is talking about that that they saw and they're telling everyone how much fun they had but oh my God, they were so engaged and they actually learn things that's what I do for a living.
00:21:08.580 --> 00:21:09.360 Steven Frey (SMB Guy): yeah baby.
00:21:09.840 --> 00:21:14.370 Joe Curcillo: i'm the guy that wants you to knock over your coffee laughing when i'm on stage that would make me happy.
00:21:16.200 --> 00:21:17.640 Joe Curcillo: That is that's how I deliver it.
00:21:18.240 --> 00:21:28.230 Steven Frey (SMB Guy): it's almost like it's the happy accident of learning and so you're having so much fun and so much engagement with friends colleagues and whoever speaking on stage it's just you can't.
00:21:28.560 --> 00:21:36.240 Steven Frey (SMB Guy): You can't help but but remember the lessons that are being taught, so I love that idea and I do share your sentiment that.
00:21:36.570 --> 00:21:46.770 Steven Frey (SMB Guy): You know it doesn't have to feel like a morgue when you're in some of these conferences or continuing education or company meetings or town halls or whatever it is there's so much fun that can be had with that.
00:21:46.980 --> 00:21:54.900 Joe Curcillo: and see you, I actually work comedy clubs on just to keep fresh you know where there's no content, because I want to make sure I know how to have fun that's the goal.
00:21:55.410 --> 00:21:57.060 Joe Curcillo: Is i'm not having fun man i'm done.
00:21:57.690 --> 00:22:09.480 Steven Frey (SMB Guy): yeah and I, you and I definitely share that side of it, so what what was this thing that you were talking about with the dopey a hamster 30 ways to speak the the imagination of a busy people.
00:22:11.400 --> 00:22:13.230 Joe Curcillo: That was an accidental book.
00:22:14.400 --> 00:22:15.630 Steven Frey (SMB Guy): love it yeah.
00:22:15.690 --> 00:22:23.910 Joe Curcillo: i'm this book and I actually I it's funny i'm sitting here going, I have a copy of it right here this book was a accident.
00:22:24.930 --> 00:22:38.880 Joe Curcillo: I wrote the other two books, I was meeting with my editor Jason and he looked at me and he made a comment to me about i'm really not sure how you handled staying sane Being a lawyer, all those years.
00:22:40.260 --> 00:22:50.730 Joe Curcillo: Evil horrible people, which I did I represented some of the worst people, you can imagine, and the question was how did I stay sane and I produced the list.
00:22:51.330 --> 00:23:03.300 Joe Curcillo: And I showed them a little notebook and it was all of the rules that I followed in my life, to make sure I didn't get caught up in the hamster wheel and shoot up and spit out by the system.
00:23:03.870 --> 00:23:21.720 Joe Curcillo: So that I would become what I call with a boring lazy ugly lawyer that people see I wanted to be more fun than that I wanted to be human this list is what I followed Jason looked at me and said well there's a lot in there, if you can cut that down to about 30 we have a book.
00:23:22.800 --> 00:23:23.340 Steven Frey (SMB Guy): wow.
00:23:23.850 --> 00:23:36.780 Joe Curcillo: Okay cool so I added it all my thoughts down and they went into that book and, by the way, it is a I call it a beautiful bathroom reader because it's real easy and it's a little tiny words.
00:23:38.100 --> 00:23:42.660 Joe Curcillo: there's not a whole lot of thought into it, but there's thought after it that's what I want people to do.
00:23:42.990 --> 00:23:46.470 Steven Frey (SMB Guy): And it looked like I could even engage my kids with that if i'm not mistaken.
00:23:46.680 --> 00:23:54.330 Joe Curcillo: I get notes all the time for people who said, my kids love your book, you know, and I think that's awesome because.
00:23:55.440 --> 00:23:57.480 Joe Curcillo: Some of these tips are just basic.
00:23:58.440 --> 00:23:58.740 Steven Frey (SMB Guy): yeah.
00:23:59.040 --> 00:24:01.530 Joe Curcillo: How I survived man that's how I got through life.
00:24:02.340 --> 00:24:06.840 Steven Frey (SMB Guy): The more vintage I get I look in you know, raising my kids and everything I look at.
00:24:07.380 --> 00:24:21.150 Steven Frey (SMB Guy): Some of the the topics of of fun types of education that they could really use that are lacking out there and financial literacy, has always been one just in the industries that i've been wrapped up in but effective communications, probably the next biggest one.
00:24:21.510 --> 00:24:22.590 Joe Curcillo: I absolutely.
00:24:24.810 --> 00:24:29.040 Joe Curcillo: And i'm going to say, people are learning how to communicate differently.
00:24:30.150 --> 00:24:45.480 Joe Curcillo: We look at some of the communication skills that people have, and they are as valuable as text messages and what happens is people need to understand it's not what you say it's what the other person hears.
00:24:45.570 --> 00:24:46.380 Yes.
00:24:47.490 --> 00:24:54.630 Joe Curcillo: You can say anything you want I don't care what i'm saying right now i'm just hoping you're hearing it right that's my whole.
00:24:55.290 --> 00:25:05.970 Steven Frey (SMB Guy): yeah and the idea of being a little bit more self aware to is all piece of that and i've i've seen some examples of that vividly firsthand and especially in the last couple of months.
00:25:06.330 --> 00:25:15.690 Steven Frey (SMB Guy): You know folks that it's like it's almost like they have to cram every bit of knowledge into one discussion with with somebody just to make sure that they understood.
00:25:15.900 --> 00:25:26.550 Steven Frey (SMB Guy): The person, on the other side of the table is like oh this guy's really, really smart and I don't I just don't think people understand sometimes how how much of a negative impact that can have sometimes you agree.
00:25:26.910 --> 00:25:31.710 Joe Curcillo: Absolutely, I mean I look at it this way i'd rather sit around and have fun with people.
00:25:31.980 --> 00:25:34.950 Joe Curcillo: yeah as I learned more about them that way.
00:25:36.840 --> 00:25:37.740 it's not.
00:25:38.910 --> 00:25:48.150 Joe Curcillo: You know i'm not the smartest person on earth, I admit, today, I have a lot of smart people that I work with it's just a matter of.
00:25:48.960 --> 00:25:57.570 Joe Curcillo: i've been through a lot, so I share stories and I know how I got here and I watched people that are struggling to say.
00:25:57.990 --> 00:26:07.110 Joe Curcillo: I don't mean to be rude but I watched the speaker, the other day, talking about how much they knew about something and i'm sitting there looking going you've never lived through that.
00:26:10.140 --> 00:26:17.370 Joe Curcillo: you're not convincing me you're smart because your story is there's no hard to it, you know, and for me it's hey you know.
00:26:18.960 --> 00:26:19.200 Steven Frey (SMB Guy): What.
00:26:19.680 --> 00:26:31.560 Joe Curcillo: I always tell people 2008 ran a title insurance company $35,000 in payroll and $12 in the account when the market crashed, you know it's just you live it.
00:26:31.620 --> 00:26:32.250 Steven Frey (SMB Guy): it's like yeah.
00:26:33.270 --> 00:26:41.010 Steven Frey (SMB Guy): And although I know your mind reading skills are superb sometimes it's doesn't always take a mind reader to see through a lot of that where something is.
00:26:41.250 --> 00:26:48.690 Steven Frey (SMB Guy): scripted and rehearse like I love the idea of thinking that life is not scripted and I actually did a training a little while back about.
00:26:49.500 --> 00:27:00.690 Steven Frey (SMB Guy): 2020 taught us anything, it was that so it's it's really difficult to script something that didn't happen is have the experience or share the story about the experience with someone who had it yeah.
00:27:00.720 --> 00:27:06.720 Joe Curcillo: I mean just embrace it I don't care if it's good or bad or indifferent just embrace it.
00:27:07.710 --> 00:27:20.190 Steven Frey (SMB Guy): Absolutely we're going to take we're gonna take a quick break here but love the story love, where we go and we're going to be right back with joker cillo the mind shark america's premier corporate mentalist stay with us.
00:29:26.160 --> 00:29:40.110 Steven Frey (SMB Guy): Welcome back to always Friday with me Stephen fry your SMB guy we're chatting with my buddy joker cillo the mind shark america's premier corporate mentalist retired attorney speaker author strategist he does it all magician don't you also do hypnotism do.
00:29:40.920 --> 00:29:44.400 Joe Curcillo: Yes, but I don't do that professionally and that's just a hobby.
00:29:44.850 --> 00:29:52.410 Steven Frey (SMB Guy): Actually, I had a question can you can you do it via zoom like hypnotize me at the star like you know quacking like a duck in the middle of the show here because I don't know if that's a good idea.
00:29:52.680 --> 00:29:53.370 Joe Curcillo: already have.
00:29:53.730 --> 00:29:54.000 Okay.
00:29:56.280 --> 00:29:57.720 Steven Frey (SMB Guy): Yes, my stuff.
00:29:57.840 --> 00:29:59.250 Joe Curcillo: i've never tried it over.
00:30:01.410 --> 00:30:11.160 Steven Frey (SMB Guy): So we were talking a little bit before the break about you know some of the stories that that we have, but also that other folks have out there when they have the genuine experience and.
00:30:11.400 --> 00:30:22.740 Steven Frey (SMB Guy): You know, often there'll be speakers that get up at conferences or on stage, and you know talk about something that doesn't sound as genuine and it sounds like they might not have necessarily had that exact experience so.
00:30:23.100 --> 00:30:30.210 Steven Frey (SMB Guy): You know, Joe somebody specializing and getting a unifying vision statement out there, on behalf of businesses, their leaders their employees.
00:30:30.630 --> 00:30:33.300 Steven Frey (SMB Guy): And it's really important to share these types of things so.
00:30:33.720 --> 00:30:41.520 Steven Frey (SMB Guy): Very apropos for the segment, as we get into the madness, now that we've talked a little bit about the method, so at this point, we like to talk a little bit about.
00:30:41.760 --> 00:30:57.150 Steven Frey (SMB Guy): The artistic observational stuff that you have you have a lot of stories from the field, no subject to taboo or anything goes, give us a little bit of some of the madness that you've that you've seen in your travels i'm sure there's there's some great stories.
00:30:57.480 --> 00:31:01.980 Joe Curcillo: i'd say one of my favorite stories of what I call.
00:31:03.780 --> 00:31:18.450 Joe Curcillo: an observational learned observation and i'm going to start by telling you I was a juvenile judge for 10 years I presided over juvenile cases and I tell a story all the time, so there's one of the most powerful ones i've ever seen.
00:31:19.590 --> 00:31:31.500 Joe Curcillo: I was in court with a young man and Kenny was his name and Kenny was charged with some serious crimes horrible crimes started when he was about 13.
00:31:32.550 --> 00:31:40.470 Joe Curcillo: And I saw him every six months, because in the juvenile system, you get reviewed every six months, to see if you just stay in prison.
00:31:40.980 --> 00:31:50.760 Joe Curcillo: So with that normally means is people come in and act Nice in front of a judge know Kenny came in every six months and told me to go F off yelled at me cursed at me and I sent him back every six months.
00:31:51.570 --> 00:32:03.540 Joe Curcillo: right before he turned 21 I said Kenny, I don't care what you're going to say to me because the bottom line is the juvenile systems will let you free at 21 and either you're going to go becoming in made enough.
00:32:04.560 --> 00:32:13.140 Joe Curcillo: The adult prison or you're going to be a father and a husband and you're going to do good I don't know which I don't care take them away.
00:32:14.400 --> 00:32:19.920 Joe Curcillo: They took me away he cursed me out by the way, on the way out of the courtroom it was a scene.
00:32:21.210 --> 00:32:34.020 Joe Curcillo: about six years later i'm in my office and my Daddy my assistant calls me and says hey Joe can you come down here there's somebody named Casey you.
00:32:35.100 --> 00:32:35.460 Steven Frey (SMB Guy): Oh.
00:32:35.880 --> 00:32:36.990 Joe Curcillo: I don't remember Kenny.
00:32:38.070 --> 00:32:43.980 Joe Curcillo: it's been years you know always juveniles I don't remember Kenny, I come down the steps I walk into my lobby.
00:32:45.240 --> 00:32:45.810 Joe Curcillo: And there's can.
00:32:48.390 --> 00:32:48.630 Joe Curcillo: I.
00:32:50.160 --> 00:32:58.320 Joe Curcillo: I knew I was going to dive in it was like my life is over, so I immediately took him into the conference room because I didn't want my office manager dying.
00:32:58.650 --> 00:33:09.300 Joe Curcillo: Well, it was my prior office manager, I might have stayed in the lobby, but I didn't I didn't want Betty dying, so I took Kenny into the conference room we walk into the conference room and I said to him, what do you want.
00:33:10.950 --> 00:33:15.330 Joe Curcillo: And right away Kenny reaches into his overcoat.
00:33:15.810 --> 00:33:23.580 Joe Curcillo: And I thought oh my breath my phone in my hand i'm like what am I going to do next, and he pulls out a piece of paper and a photo.
00:33:25.230 --> 00:33:33.120 Joe Curcillo: And I looked at him and he said look and he showed me this photo and I said who's that he goes it's the woman i'm marrying on Saturday.
00:33:34.440 --> 00:33:35.730 Would you come to the wedding.
00:33:37.470 --> 00:33:38.040 Steven Frey (SMB Guy): wow.
00:33:38.370 --> 00:33:40.860 Joe Curcillo: I looked at Kenny, and I said Kenny.
00:33:42.000 --> 00:33:53.310 Joe Curcillo: whoa pack up man what's happened in your life what is brought you here, because now i'm not going to die so i'm willing to talk to him and I said what's going on, and he looked at me and said.
00:33:54.510 --> 00:34:04.140 Joe Curcillo: Mr solo I spent my entire juvenile years in juvenile detention and you're the only person that ever gave me a choice.
00:34:06.000 --> 00:34:12.390 Joe Curcillo: And I looked at him and I said what did I do, and he told me, you said i'm either going to go to prison or i'm going to be a father and husband.
00:34:13.290 --> 00:34:24.450 Joe Curcillo: And I said I and he goes that's what you told me everyone else told me what to do when to do it, how to do it, you gave me a choice I want you to be there, I made the right choice.
00:34:25.500 --> 00:34:26.040 Steven Frey (SMB Guy): wow.
00:34:26.400 --> 00:34:35.580 Joe Curcillo: I realized the freedom of choice Kenny chose to be part of the human race he chose to be an adult and chose to be a father.
00:34:36.360 --> 00:34:43.620 Joe Curcillo: It was a decision, he made because I didn't know I gave them the choice, but I gave him one and, at that moment what I realized was.
00:34:44.160 --> 00:34:55.320 Joe Curcillo: I needed to get people more choices, because if you give them a choice they'll choose the right path and to me that was one of the most magnificent lessons I learned I didn't have to learn that I was.
00:34:57.000 --> 00:35:01.740 Joe Curcillo: going to die from bullet holes instead any learn and life was good.
00:35:02.760 --> 00:35:10.920 Joe Curcillo: We stayed in touch for a long time I lost touch with them, we moved out of the area, but it was funny because it was the power of choice, how magnificent that is.
00:35:11.490 --> 00:35:24.780 Steven Frey (SMB Guy): So no wonder impactful story, and I also share the sentiment that it's you know people are always looking at it's even him saying it to you it's like everybody told me what to do when to do it, how to be a product of society.
00:35:24.810 --> 00:35:31.680 Steven Frey (SMB Guy): yeah but you taking the people first type of approach, which obviously tugs at my heartstrings and that's that's an unbelievable story.
00:35:32.130 --> 00:35:34.860 Joe Curcillo: Is the people in your business they don't want to be told what to do.
00:35:36.000 --> 00:35:45.270 Joe Curcillo: Tell them what's going on, tell them what your vision is make them be a part of it and, by the way, sometimes people don't want to be a part of it, maybe they shouldn't be there.
00:35:45.300 --> 00:35:45.840 secret.
00:35:47.220 --> 00:35:54.660 Joe Curcillo: But the truth is, if they want to be there, let them carry it let it be nurtured choice to further your mission, because then it furthers there's.
00:35:55.830 --> 00:35:58.530 Joe Curcillo: and actually says one of the most valuable things.
00:35:58.950 --> 00:36:02.700 Steven Frey (SMB Guy): yeah absolutely I mean the the freedom and the power of choice I consider to be.
00:36:03.210 --> 00:36:16.440 Steven Frey (SMB Guy): very powerful as well, going back to the add side of things, I feel like Very often we have too many choices, these days, but it's it does it's nice to have choice it's nice to have that that type of freedom wow.
00:36:18.180 --> 00:36:25.740 Steven Frey (SMB Guy): i'm like i'm floored almost as florida's I was when I saw the rest of your office yesterday by the way, did you play all those guitars or no.
00:36:26.130 --> 00:36:30.000 Joe Curcillo: No they're showpieces I played them all, I might get good that'd be scary.
00:36:33.120 --> 00:36:42.360 Steven Frey (SMB Guy): So you know what i've been to a lot of conferences as well and listen to a lot of keynote speakers, a lot of breakout room speakers i've run breakouts and I.
00:36:42.780 --> 00:36:48.030 Steven Frey (SMB Guy): I love the idea of trying to keep it fun and engaging you know talk to us a little bit about.
00:36:48.300 --> 00:37:00.000 Steven Frey (SMB Guy): Some of the work that you've done there and and if you've seen other people that have struggled with it, trying to do something that's scripted and not genuine have you have you tried to work with with them as well, and try to kind of make it a little bit more fun.
00:37:00.450 --> 00:37:10.170 Joe Curcillo: yeah absolutely and let me say this i've worked with a number of CEOs and business leaders to help them communicate and deliver their message.
00:37:11.340 --> 00:37:26.310 Joe Curcillo: So not talking about other paid speakers, but looking at going to events where I have to speak, and you know it's funny a couple years ago I had to speak in an event and the CEO said to me, I really don't want to follow you.
00:37:27.540 --> 00:37:40.860 Joe Curcillo: And I said to him, well then don't hire me and he just chuckled and said I already did so, I actually talked to him for a little bit and taught him how to present his message better.
00:37:41.550 --> 00:37:50.730 Joe Curcillo: So that he had more confidence on stage, because what I realized, is he caught it he knew his message, he knew his people he's just scared the microphone so.
00:37:51.540 --> 00:38:00.690 Joe Curcillo: We took some time and I found some people in his life that he could relate you from school and college and business and I had him channel those people when he spoke.
00:38:01.770 --> 00:38:09.510 Joe Curcillo: And it worked out real well, so you know, yes i've seen some people have struggles for me my wife always says that if.
00:38:10.680 --> 00:38:17.130 Joe Curcillo: She knew that i'd be that happy holding a short 58 microphone she would have bought me one as a wedding present years ago.
00:38:18.660 --> 00:38:28.830 Joe Curcillo: very comfortable standing on stage it is what makes me happy So for me to do it it's I want to I want I want people to do, let me just say this when i'm on stage.
00:38:29.520 --> 00:38:39.060 Joe Curcillo: I don't care if you listen to me I care if you think about what I say that's all if you get distracted and you get add because I said something that's making you think that's awesome.
00:38:40.830 --> 00:38:48.570 Joe Curcillo: I also make people think trust themselves find their better instincts and get things done that's really what this is about.
00:38:50.130 --> 00:38:55.050 Steven Frey (SMB Guy): Has there been a moment when you've been speaking to a crowd large or small, where.
00:38:56.280 --> 00:39:07.560 Steven Frey (SMB Guy): Somebody just leapt up after after I just see being so energized and just laughing my ass off and just being so happy it in a type of session that you would you would be running.
00:39:08.010 --> 00:39:16.440 Steven Frey (SMB Guy): You know, like to give us one of those stories if somebody came up to you and told your story about how you how you impacted them, and you know, besides i'm spilling their coffee and possibly putting their pants.
00:39:17.250 --> 00:39:17.490 yeah.
00:39:18.810 --> 00:39:31.590 Joe Curcillo: yeah i've got to go to the mentalism side of the House because that's where this stuff occurs, is, I had a woman on stage and I had her think about the first boyfriend she ever had.
00:39:32.700 --> 00:39:37.500 Joe Curcillo: And she's thinking about this guy that she had a crush on and.
00:39:38.850 --> 00:39:48.600 Joe Curcillo: I talked to her for a few minutes and I basically revealed the guys first name and she went haywire.
00:39:50.790 --> 00:40:00.000 Joe Curcillo: couldn't believe I knew that first name shuck got all excited and less stage and I was in actually I was in outside of peoria.
00:40:01.380 --> 00:40:09.150 Joe Curcillo: I think, and I can't remember the town moving it was in around peoria that's All I know is that was my hotel so whatever the point is.
00:40:09.870 --> 00:40:18.840 Joe Curcillo: She leaves stage I finished my speech and show, at the very end of it this guy who looked like somebody from zz top.
00:40:19.830 --> 00:40:34.320 Joe Curcillo: comes walking up to me and says i'm the bartender here and I go yeah and he goes That was my wife i've never seen her that happy here's a bottle of jack Daniels for your hotel room, I guess, why.
00:40:36.780 --> 00:40:50.400 Joe Curcillo: It was so funny apparently she went back in the audience at such sell her house, but all these stories about how much great this guy was and how the memories of those days, and this guy's like dude who made my wife happy.
00:40:52.410 --> 00:40:58.170 Joe Curcillo: By the way, then I got snowed into the same hope I got snowed into the hotel for three days, thank God, I had jack Daniels.
00:40:59.550 --> 00:41:09.180 Joe Curcillo: And I can tell one other story that I had a woman thinking of somebody in her life that I just had to pick somebody in your life that you've always felt connected to.
00:41:10.260 --> 00:41:15.750 Joe Curcillo: And this is where I call I call it body language I had are thinking of the person.
00:41:17.490 --> 00:41:26.730 Joe Curcillo: And she's sitting on stage and I turned and looked at her and she was smiling, but I watched tears forming in her eyes.
00:41:27.960 --> 00:41:39.660 Joe Curcillo: And when I approached her I put my hand on her shoulder and literally felt her melt when I touched her and I realized, she was in another place.
00:41:40.710 --> 00:41:51.750 Joe Curcillo: And it was the weirdest thing because the entire audience didn't really know what was going on and I tell people they paid attention to where they would have saw what I saw, which was a tear.
00:41:52.410 --> 00:42:00.000 Joe Curcillo: forming in her eyes and all of a sudden, I went off microphone looked at her and said, is a person you're thinking of dead.
00:42:01.680 --> 00:42:03.360 And she said yes.
00:42:04.440 --> 00:42:06.030 Joe Curcillo: I said, should I continue.
00:42:07.830 --> 00:42:16.800 Joe Curcillo: And she said, please, and I turned the microphone back on and it turned out that her son had committed suicide, through my show.
00:42:17.310 --> 00:42:22.800 Joe Curcillo: And that's who she was thinking of, and her and I spent about an hour together after the show.
00:42:23.580 --> 00:42:37.140 Joe Curcillo: Because I feel so bad about it, but the body language to me and that's what I tell people you really watch people I really watched her, and I saw that it wasn't mind reading it was your body language of fears so.
00:42:38.880 --> 00:42:47.880 Steven Frey (SMB Guy): yeah absolutely I felt it, I felt it coming on as soon as you were talking about it but that's also very impactful and listen motion creates emotion, you know so it's.
00:42:48.720 --> 00:42:58.650 Steven Frey (SMB Guy): Getting even if it's something that could be a sore subject in the recent past it's it sounds like you made a genuine connection there and that's what the most the most awesome product of all is the create connection.
00:43:00.690 --> 00:43:10.500 Steven Frey (SMB Guy): yeah we're gonna take a quick break but we'll be right back with the mind shark himself joker joker solo america's premier corporate metals both everybody.
00:43:13.440 --> 00:43:13.890 Steven Frey (SMB Guy): Join us.
00:44:39.900 --> 00:44:46.800 Listening to talk radio nyc at www talk radio dot nyc now broadcasting.
00:45:12.420 --> 00:45:20.940 Steven Frey (SMB Guy): Welcome back to always Friday with me Stephen fry your SMB guy we're chatting with my buddy joker cillo the mind shark america's premier corporate mentalist.
00:45:21.450 --> 00:45:30.660 Steven Frey (SMB Guy): don't forget everybody if you enjoy conversations around entrepreneurship small, medium sized businesses, etc stay with talk radio dot nyc for the 12 o'clock Eastern.
00:45:31.050 --> 00:45:36.510 Steven Frey (SMB Guy): Time show the entrepreneurial web with Jeremiah fox he's the man bound to pick up some pearls of wisdom.
00:45:36.930 --> 00:45:42.360 Steven Frey (SMB Guy): But back to Joe the mind shark we're going to take things home with joe's message.
00:45:42.690 --> 00:45:57.060 Steven Frey (SMB Guy): The whole idea we want to take away some weekend insight to make a Monday impact, people are going to have some cocktails they're going to watch football this weekend, but what can we give everybody that they can really harness and put into effect come Monday morning lay it on us baby.
00:45:58.260 --> 00:46:09.810 Joe Curcillo: You know, at the end of the week, we all love it, we look forward to it, you know Friday night i'll be having cocktails like everybody, but you when you're a small business owner or your CEO or your corporate leader.
00:46:11.280 --> 00:46:14.790 Joe Curcillo: you're not going to forget the fact that there's things you forgot to do this week.
00:46:15.900 --> 00:46:33.600 Joe Curcillo: You know you're going to forget so here's what i'm going to tell you to do before you go out and have your cocktail scribble on a piece of paper as much as you can remember about what you forgot to do this week and then enjoy your weekend.
00:46:34.860 --> 00:46:45.900 Joe Curcillo: Sunday night set aside an hour pick up that list of things you forgot to do and don't make another list put them in your calendar.
00:46:46.590 --> 00:46:53.220 Joe Curcillo: For certain days of the week and hold those things as appointments because that way.
00:46:53.910 --> 00:46:59.340 Joe Curcillo: you're going to keep the appointment it's an appointment with yourself yeah it's going to be really easy to want to cancel it.
00:46:59.850 --> 00:47:06.690 Joe Curcillo: i've done the same thing okay i'm going to cancel the appointment with Joe Joe is that okay yeah that's okay yeah but see don't play that game.
00:47:07.410 --> 00:47:17.430 Joe Curcillo: just keep the appointment and that way you can get through the weekend, knowing it's scheduled to be done, and you can get more done because you were effective and you kept it out.
00:47:18.000 --> 00:47:28.200 Joe Curcillo: And if something comes up over the weekend shoot yourself a text add it to the list, but worry about scheduling and on Sunday night before you go to bed or before you watch succession, or something.
00:47:29.730 --> 00:47:40.410 Steven Frey (SMB Guy): Exactly hi it's something that i've no doubt struggled with a lot of folks out there that i've interviewed and hung out with over the years of struggle with time management scheduling making things non negotiable activities.
00:47:40.890 --> 00:47:48.630 Steven Frey (SMB Guy): It is difficult, but it's you can't do it there's only 24 hours in the day I keep trying to invent the 35 hours a day, at least it's not working so far.
00:47:49.200 --> 00:47:55.440 Steven Frey (SMB Guy): But uh it's it, the more you can kind of capture it and the more that's the whole idea of doing something.
00:47:55.710 --> 00:48:06.540 Steven Frey (SMB Guy): An hour, maybe two if you can spare it on late on Sunday, just to kind of organize your thoughts I find a lot of value and I haven't been so good about disciplining it for myself, but I do find a lot of value in it.
00:48:07.350 --> 00:48:18.480 Joe Curcillo: and see the trade off is because, if you're not worried about it all weekend because making quick notes, you can enjoy your weekend and having that freedom is going to get you much more better kick in the ass for Monday.
00:48:19.590 --> 00:48:29.490 Steven Frey (SMB Guy): So you know, since we talked a lot today about people getting to the point, effectively communicating putting together a unifying vision statement everybody out there has got a little bit of a different take on.
00:48:30.000 --> 00:48:42.990 Steven Frey (SMB Guy): On what a vision statement really is, and what comprises it give us some something simple that people can kind of think about over the weekend, because I do think there's some ways to really simplify that where it often gets over complicated.
00:48:43.350 --> 00:48:46.530 Joe Curcillo: i'll give you the two symbols images, I can.
00:48:47.190 --> 00:48:48.840 Steven Frey (SMB Guy): Please Amazon and.
00:48:50.640 --> 00:49:04.440 Joe Curcillo: Amazon basis his vision was to be the best in customer service that meant it was what I call a horizontal vision, he just knew he was going to grow out into every market he could.
00:49:04.950 --> 00:49:16.500 Joe Curcillo: and have the best in customer service and customer satisfaction and it allowed for him to encompass the world and well now apparently beyond is.
00:49:17.400 --> 00:49:17.910 Steven Frey (SMB Guy): Exactly.
00:49:18.390 --> 00:49:27.630 Joe Curcillo: The point is, it allowed him to expand apple, on the other hand, was started with a different premise they wanted to be the greatest and best in one thing.
00:49:28.020 --> 00:49:38.400 Joe Curcillo: They chose a vertical path and they aimed for the top they created everything their own so that they could get there, so we look at those two and ask yourself.
00:49:39.030 --> 00:49:55.140 Joe Curcillo: And I say it they're big the bigger your vision is the more scared of it, you are the happier I am and the happier, you will be so just keep in mind, you want to go big you want to go out what is your vision, how far do you want to reach, and I hope the sky's the limit.
00:49:56.670 --> 00:50:02.040 Steven Frey (SMB Guy): love it love it two very big perspectives out there in the marketplace that everybody can relate to but.
00:50:02.340 --> 00:50:06.120 Steven Frey (SMB Guy): You know the the stories behind it and the y is what makes it go around so Joe.
00:50:06.420 --> 00:50:18.480 Steven Frey (SMB Guy): Thank you so much for joining us here today love it if you guys want to get in touch with Joe you could always text SMB guy to 21,000 you'll get my contact info you can email me at SMB guy at always friday.com.
00:50:19.140 --> 00:50:26.310 Steven Frey (SMB Guy): If you Google joker zillow I promise you, you will find them out there in a multitude of forums, but before we let you go for the day.
00:50:26.820 --> 00:50:31.530 Steven Frey (SMB Guy): We are going to share with everybody the answers to the questions that I asked asked you so.
00:50:31.980 --> 00:50:41.910 Steven Frey (SMB Guy): Who is your favorite movie or TV show character what's your favorite movie or TV show and, what is your favorite musical instrument and who's the artist you'd like to hear play it so without further ado.
00:50:42.300 --> 00:50:51.300 Steven Frey (SMB Guy): joe's favorite TV show character and I love this because i'm a big sopranos fan everyone tends to go with Tony is Silvio Dante.
00:50:54.330 --> 00:51:04.770 Steven Frey (SMB Guy): So Silvio is the consigliere the right hand man to Tony soprano For those of you who haven't watched the sopranos yet, and please right after the show is over, go watch the sopranos.
00:51:05.160 --> 00:51:11.880 Steven Frey (SMB Guy): Silvio childhood friend of tony's his original career plan, this is something I didn't know actually Joe wants to be a professional singer.
00:51:12.540 --> 00:51:17.610 Steven Frey (SMB Guy): But his dream never materialized and maybe if he had some motivation with you, it might have been might have helped them out.
00:51:18.000 --> 00:51:31.860 Steven Frey (SMB Guy): But despite this Silvio maintain a connection to show business through the ownership of numerous clubs in North Jersey over the years and backing the young starlets who came up through his clubs, a job that sounds fun all of itself right Joe yeah.
00:51:31.950 --> 00:51:35.670 Joe Curcillo: And you know organized he knew what was going on love them yep.
00:51:36.240 --> 00:51:44.550 Steven Frey (SMB Guy): yep and I like I like I told you, I do like to join my guests in these little pictures that I have here, so we don't don't know if we need to be so overstated.
00:51:45.720 --> 00:51:47.700 Steven Frey (SMB Guy): So joe's favorite movie.
00:51:48.870 --> 00:52:01.680 Steven Frey (SMB Guy): Is Casablanca cynical expatriate American CAFE owner struggles to this decide whether or not to help his former lover and her fugitive husband escaped the Nazis in French Morocco you look pretty good as bogey.
00:52:02.100 --> 00:52:04.200 Joe Curcillo: Yes, scares me actually it's bizarre.
00:52:06.780 --> 00:52:20.250 Steven Frey (SMB Guy): it's some people are freaked out a little bit, but you know by this, but by and large it's it's smiles and laughs and engagement and I just sometimes there's there's some good meaning behind some of them to like you're a show business type of guy talking about Silvio great.
00:52:20.430 --> 00:52:24.480 Joe Curcillo: Ring me the mind my South philly were to Steve kind of schemes me a little.
00:52:27.480 --> 00:52:29.520 Steven Frey (SMB Guy): Well, what will always have Paris Joe.
00:52:29.820 --> 00:52:30.480 Joe Curcillo: Yes, we will.
00:52:32.370 --> 00:52:38.310 Steven Frey (SMB Guy): So, again joe's favorite instrument of the artists, he liked to hear play it so originally I asked you this question he goes.
00:52:39.060 --> 00:52:45.570 Steven Frey (SMB Guy): Oh, obviously it's the guitar which those of you folks watching out there and Facebook live land it's probably not a stretch of the imagination.
00:52:46.080 --> 00:52:52.200 Steven Frey (SMB Guy): But he's like I got about 30 guitarists that I would that I would rattle off I can't really decide.
00:52:52.590 --> 00:52:57.660 Steven Frey (SMB Guy): Because I don't know if I quite have time for 30 you might everyone might get get a little yellow wrestling with it, but.
00:52:58.200 --> 00:53:08.640 Steven Frey (SMB Guy): He gave me a couple of them, and some of them are popular answers here, but we did have a couple of outliers so so Eric clapton obviously big favorite and there's me drumming behind.
00:53:10.200 --> 00:53:17.910 Steven Frey (SMB Guy): Jimi Hendrix which has probably been the most popular answer of everybody out there and yeah I got I got a couple of good snapshots of Jimmy but there's my favorite.
00:53:18.330 --> 00:53:29.220 Steven Frey (SMB Guy): Carlos santana I think I got that one other time and love love Carlos santana love His style love his music and I will join you on stage as rob Thomas that's no problem I can do that.
00:53:31.350 --> 00:53:41.820 Steven Frey (SMB Guy): But then the one that I was not expecting at all, and the one that is most interesting to see joe's face on this body is Kerry King from slayer.
00:53:43.080 --> 00:53:47.700 Steven Frey (SMB Guy): Where that was that was it that was an interesting one that I wasn't expecting tell tell me about that one first.
00:53:48.300 --> 00:53:54.930 Joe Curcillo: Okay, first of all it's just I, like every facet of guitar and different styles i'm.
00:53:55.950 --> 00:54:12.660 Joe Curcillo: Kerry King the slayer styles a different style and I appreciate it and I guess I picked carry for that whole genre because I had a chance to meet with them and hang out with him a couple years ago and thought he was an awesome dude and, by the way, incredible businessman amazing.
00:54:12.870 --> 00:54:13.530 business.
00:54:14.790 --> 00:54:18.240 Joe Curcillo: But his guitar play in that genre I believe a second.
00:54:19.410 --> 00:54:21.870 Joe Curcillo: Because he is savvy trash metal yeah.
00:54:23.190 --> 00:54:29.460 Steven Frey (SMB Guy): love it love the stories love it all Joe Thank you so much for joining me once again have a great thanksgiving.
00:54:30.450 --> 00:54:39.360 Steven Frey (SMB Guy): Coming up after thanksgiving i'm not going to be around next week and i'll be hanging with the family, but we're going to be talking about employee benefits for everyone, with my buddy Tommy gaffney.
00:54:39.570 --> 00:54:43.140 Steven Frey (SMB Guy): Vice President of national sales that evolved benefits San Diego California.
00:54:43.410 --> 00:54:49.260 Steven Frey (SMB Guy): Tommy and his colleagues not only help SMB leaders provide top notch employee benefits to all industries and businesses.
00:54:49.500 --> 00:54:54.870 Steven Frey (SMB Guy): They also partner with insurance professionals nationwide to bring the right strategy and solution to their clients.
00:54:55.140 --> 00:55:03.960 Steven Frey (SMB Guy): Until then, thank you guys for joining us on always Friday we hope you gain some weekend insight to make a Monday impact have a very happy thanksgiving i'm going to go after the yams myself.
00:55:04.230 --> 00:55:12.210 Steven Frey (SMB Guy): We will see you guys after thanksgiving on Friday 11am Eastern time after Tommy D on philanthropy and focus have a great weekend happy holidays everybody.