Philanthropy in Phocus

Friday, August 27, 2021
Facebook Live Video from 2021/08/27 - Rewarding The NonProfit Sector

Facebook Live Video from 2021/08/27 - Rewarding The NonProfit Sector


2021/08/27 - Rewarding The NonProfit Sector

[NEW EPISODE] Philanthropy in Phocus

CPA, CFP, FABFAManaging Partner, Cerini & Associates, LLP Ken Cerini is the founder and managing partner of Cerini & Associates, LLP. Like many of the nonprofits he serves, Ken is passionate about making a difference, believing that it is important to be deeply invested in every client relationship and providing real value to each of his clients. He is one of the top accountants/consultants in the State of New York working with special education providers, is well-versed in nonprofit issues, and also is heavily involved in the healthcare industry.

This gala event was created to offer formal acknowledgment to some of Long Island's and the City's Most effective and innovative non-profit organizations.

The Imagine Award is an Award Program That was Designed for 3 reasons:

1) To shine a spotlight on those nonprofits that are truly unique those with strong leadership

2)To foster relationships having the ability for nonprofit leadership to come together and communicate

3)To provide education it’s a little bit of a cliché, but we don’t know what we don’t know.


Tune in for this sensible conversation at or watch the Facebook Livestream by Clicking Here.

Show Notes

Segment 1

On this week’s episode of Philanthropy in Phocus, Tommy D interviews Ken Cerini, the managing director of Cerini & Associates, LLP to discuss the Imagine Awards. These awards seek to recognize the efforts of unique non-profit organizations, to provide networking opportunities for those in the non-profit sector, and to educate those in the community about the efforts being made by non-profit organizations. Tommy D begins the interview by asking Ken Cerini how he made the decision to become involved in the non-profit sector. Ken responds by speaking about his desire to make a social impact within his community. Ken also highlights the need for alignment in partnerships between corporate businesses and non-profit organization; this ensures the sustainability of mutually beneficial partnerships.

Segment 2

The second segment of the interview discusses how to find the right business or non-profit organization to form a partnership with. Ken highlights how important it is for non-profit organizations to understand what it is they have to offer within a business alliance; this requires thoughtful consideration of what qualities would enable fruitful alliances. Some factors to take into consideration also include: the reputation of the businesses which a non-profit organization seeks to create partnerships with and the alignment of the visions of the business and non-profit organizations. Ken also discusses trends he has observed which affect the stability of such alliances such as changing government regulations and the need to retain quality staff and board members in non-profit organizations (which usually necessitates the need to increase wages). Finally, Ken remarks on the need for strong leadership within non-profit organizations; this enables the fulfilment of the vision and mission of these organizations.

Segment 3

In the third segment of today’s episode of Philanthropy in Phocus, Tommy and Ken continue their discussion on the sustainability of corporate and non-profit organization alliances. Ken emphasizes the importance of balancing the need to benefit the community with the need fulfil the mission of the non-profit organization. Ken and Tommy then discuss the Imagine Awards which have been going on for 10 years and which took about 10 years to actualize. Ken discusses his realization of a need for a space to recognize the impact created by the non-profit sector. He describes the Imagine Awards as a place to bring non-profit leaders together to create a stronger sector. The awards consist of 5 distinct award categories: Leadership, Arts and Culture, Innovation, Social Impact, and the Rising Award. The last two categories assess the micro and macro impact of the non-profit organization on the community.

Segment 4

In the final segment of the interview, Tommy asks Ken what he imagines the award series to become several years from now. Ken describes his hope that this award series will enhance the visibility of the non-profit sector. Ken also highlights the Fan Favorite Award and he announces that voting for this award goes live on Monday September 9th. Any 501c org providing services in and around long-island can be considered for this award. He also mentions that organizations need not have a brick and mortar establishment to be 

considered for this award. Ken also mentions the Let’s Imagine Awards. He encourages organizations to attend as there will be a large presence of several non-profit leaders and this will provide a rare networking opportunity for those in the non-profit world. Finally, Tommy and Ken wrap up the show by re-emphasizing the importance of recognizing the work done within the non-profit sector.


00:05:21.330 --> 00:05:28.410 Tommy DiMisa: When you hear that music every Friday morning, it means he amplification is about to begin i've never said that one before it just came up with it now.

00:05:29.010 --> 00:05:36.720 Tommy DiMisa: About to amplify nonprofits that's what we're doing here every single Friday morning to the top of my house just blow the roof above the second floor in my attic.

00:05:37.230 --> 00:05:40.500 Tommy DiMisa: i've written two leaders of nonprofit organizations and i'll tell you the truth.

00:05:40.950 --> 00:05:48.960 Tommy DiMisa: My guest today, probably doesn't even realize how influential influential he's been on me and influential even on the idea of his his program here philanthropy and focus.

00:05:49.410 --> 00:05:57.090 Tommy DiMisa: So i'll introduce my guests just shortly here, but if you've been paying attention for last 33 episodes you realize that.

00:05:58.050 --> 00:06:06.720 Tommy DiMisa: I get a little cranky because nonprofit organizations are overlooked unrecognized and often underfunded, as many of us in the second know.

00:06:07.080 --> 00:06:16.050 Tommy DiMisa: And my answer to that challenge that problem that question is philanthropy and focus it's a weekly show where I bring on the leaders of nonprofits to tell their stories.

00:06:16.470 --> 00:06:22.950 Tommy DiMisa: And what's kind of funny about, it is my guest today cancer any Ken doesn't probably even realize how much I watched.

00:06:23.070 --> 00:06:34.620 Tommy DiMisa: what he was doing and I was so appreciative of what he's been doing for the nonprofit sector even I think before we knew each other, before we were friends before we were collaborators I watched how concerned, he was for this sector.

00:06:34.980 --> 00:06:36.990 Ken: I watched how you it's how you're the only one, then.

00:06:38.700 --> 00:06:40.320 Tommy DiMisa: it's not your turn yet man don't you know.

00:06:40.320 --> 00:06:40.800 Ken: Hello hi.

00:06:42.210 --> 00:06:48.990 Tommy DiMisa: Well i'm glad I watched because Ken then nobody would have known who you are because now i'm telling people who you are and and your humility and.

00:06:49.410 --> 00:06:55.560 Tommy DiMisa: And self deprecating humor is I resemble that I think it's gotten even most places in my life is self deprecation.

00:06:56.520 --> 00:07:05.460 Tommy DiMisa: Look here's the deal can i'm going to read something i'm going to read a little background on you, but not not to, as they say blow smoke, but the idea is I watch what you do for this.

00:07:05.880 --> 00:07:10.800 Tommy DiMisa: I watch how tirelessly you educate the sector you advocate, on behalf of the sector.

00:07:11.070 --> 00:07:17.790 Tommy DiMisa: And it's and it's driven this thing to meet gang here's the thing years ago my partners and I in our agency vanguard sat down and we said.

00:07:18.060 --> 00:07:22.650 Tommy DiMisa: What do we like working with food, we want to work with more and we kept coming up with nonprofit sector.

00:07:23.190 --> 00:07:29.280 Tommy DiMisa: And then I would see this guy cancer any doing all he did for the sector, and I said I got to know this man and and I started to.

00:07:30.000 --> 00:07:39.000 Tommy DiMisa: Look, to find ways to quarter relationship to build a friendship to find out how we could support his efforts and here now he's on my show and we're going to talk about.

00:07:39.900 --> 00:07:44.940 Tommy DiMisa: we're talking about the imagine awards, which up until recently was not itself a nonprofit organization so.

00:07:45.240 --> 00:07:52.620 Tommy DiMisa: I was having trouble figuring out how to get kid on the show i'm telling you i'm probably going to launch another show work well i'll teach you about that we have a show starting next week.

00:07:52.980 --> 00:08:00.990 Tommy DiMisa: But I want to launch a show called philanthropy and focus the expert series, and I was trying to get that going so I could get Ken on my show, but can went out and.

00:08:01.410 --> 00:08:05.010 Tommy DiMisa: turn the I don't keep turning something into something, but now the non now.

00:08:05.370 --> 00:08:16.350 Tommy DiMisa: The imagine awards are a nonprofit organization, therefore, when the Board of Directors of philanthropy focus sat down and we reviewed and we said can can come on the board of directors is making it was just me see.

00:08:16.800 --> 00:08:20.160 Tommy DiMisa: I myself figuring this out so when I sat down I said look here's the answer.

00:08:20.880 --> 00:08:25.380 Tommy DiMisa: ken's team said look we're nonprofit now how do we get killed on the show I said well that's very easy let's book it.

00:08:25.590 --> 00:08:32.430 Tommy DiMisa: So that's the story here's here's what i'm gonna do i'm going to read something about the magic words going to read something about Ken and then we're going to jump into the conversation.

00:08:34.080 --> 00:08:37.230 Tommy DiMisa: Imagine award is an award program design for three reasons.

00:08:37.650 --> 00:08:48.300 Tommy DiMisa: to shine a spotlight on those nonprofits that are truly unique those with strong leadership or innovative in their actions and operations or impactful on both of micro and macro perspective.

00:08:48.540 --> 00:08:59.070 Tommy DiMisa: And or significantly advancing programs and the sector on a regular basis, those who think out of the box and understand the need to effectively collaborate to leverage results.

00:08:59.550 --> 00:09:09.930 Tommy DiMisa: Number two to foster relationships that the imagine once is being on network and it's yes it's about awards it's about recognition, but it's big on networking i've always enjoyed the event will talk about.

00:09:10.200 --> 00:09:17.880 Tommy DiMisa: Virtual versus in person i'm sure today can because we've all had to experience that is more on that one, but let me just tell you this last one, to provide education.

00:09:18.720 --> 00:09:29.520 Tommy DiMisa: It sounds a bit cliche the Nokia reads but we don't know what we don't know nonprofit leadership is often focused on the day to day needs of the organization and they don't always have a place to turn to bounce.

00:09:29.910 --> 00:09:43.560 Tommy DiMisa: off questions and answers and how do we help each other so there's a lot of that as wrapped into the magic words, which I know we have coming up on September 14 let's imagine and we'll talk about that soon, because then we get some of the winners, the.

00:09:44.910 --> 00:09:50.670 Tommy DiMisa: The bring their thought leadership so Kent let's go to the beginning but let's I don't know if i've asked you this in the past.

00:09:52.470 --> 00:10:00.990 Tommy DiMisa: Your CPA Managing Director of serene Ian associates firm out here in long island very involved in the nonprofit sector.

00:10:01.620 --> 00:10:10.320 Tommy DiMisa: How did that even happen, I mean maybe you told me, years ago, but how does you know how do you decide, I really want to be involved in the nonprofit sector let's start there.

00:10:10.890 --> 00:10:20.730 Ken: So, first of all Tommy I want to thank you for having me on the show, since you went through a you know five minutes or liquid wouldn't let me talk second of all.

00:10:21.510 --> 00:10:23.730 Tommy DiMisa: You can export want to make sure that you understand that.

00:10:23.760 --> 00:10:33.180 Ken: You know you are my hero, and when I grow up on will look just look and act, just like you so i'm working on the long hair right now it's it's growing and slowly.

00:10:34.290 --> 00:10:37.800 Ken: Actually it's probably growing inside inside and tickling my brain but.

00:10:38.400 --> 00:10:42.300 Tommy DiMisa: What about the air in the attic man you saying it out for a year and a half just grow that's how it is.

00:10:43.290 --> 00:10:49.560 Ken: So anyway in terms of of why or how I got into the nonprofit sector, so when I guess when I.

00:10:50.430 --> 00:10:57.510 Ken: let's take it back even before I got into becoming an accountant, you know i've always felt that you know, for the most part.

00:10:58.230 --> 00:11:04.740 Ken: Most people live their lives and maximize their happiness right, but I think that's only a part of the equation.

00:11:05.190 --> 00:11:15.270 Ken: I think you know, yes it's important to maximize your happiness, but it's equally or maybe more important to make sure that you help and maximize happiness of others around you too.

00:11:15.840 --> 00:11:25.680 Ken: And whether those are people that i'm be friends and family who you know who you know in love, or whether those are total strangers who you know.

00:11:26.190 --> 00:11:40.950 Ken: Have needs and you're in a position where you can help them through their needs so it's probably something that my mom instilled on me when I was a kid and it was just kind of always important to me to always be somewhere where you can make a difference.

00:11:42.000 --> 00:11:45.960 Ken: When I started working I worked for one of the big eight accounting firms Ernst and Young.

00:11:46.470 --> 00:11:52.290 Ken: And there I got the ability to work with both for profit, companies and some nonprofit companies, specifically in the healthcare industry.

00:11:52.920 --> 00:12:01.680 Ken: And there was a big difference between working with a for profit company who you know if I was able to help them in some way, shape or form.

00:12:01.860 --> 00:12:17.970 Ken: You know shareholders got bigger distributions or dividends, or whatever versus when I worked with a nonprofit organization, where, if I helped them and I was able to put more money back into the organization's coffers through some sort of credit or benefit that I came up with.

00:12:19.110 --> 00:12:28.320 Ken: You know the pat was very much more significant people eight people had housing people at health care so, for me it was kind of a no brainer.

00:12:29.250 --> 00:12:35.070 Ken: The stakes are just so much greater and the needs are so much more significant.

00:12:35.850 --> 00:12:43.200 Ken: And the nonprofit sector, and I also felt that, in the nonprofit sector there was that connection, where you could have that.

00:12:43.590 --> 00:12:49.410 Ken: You know one to one discussions and they actually cared about what you were saying and what you talked about.

00:12:50.130 --> 00:13:08.400 Ken: They valued your opinion, they valued your advice which you know, maybe happens in the for profit world too, but I think again, I think it's more that i'm impact i'm having overall on the Community, and not just on the bottom line or you know someone's pocket if that makes sense.

00:13:09.390 --> 00:13:18.780 Tommy DiMisa: Well, for, for me it makes all the sense in the world i'm running around trying to do 60 days of service for nonprofits and i'll tell you there's a selfish part of it, too, because I feel really friggin good.

00:13:18.960 --> 00:13:19.410 Tommy DiMisa: yeah.

00:13:19.680 --> 00:13:22.260 Ken: You know there's that psychic benefit that comes.

00:13:22.260 --> 00:13:22.830 Ken: From.

00:13:23.100 --> 00:13:30.180 Ken: Working with the sector, you know, and you know, being able to make a difference, you know it's it's it's not always about.

00:13:31.530 --> 00:13:44.100 Ken: The money that comes in, I mean if I worked in the for profit sector and probably make more money than I make Now I do well, I live comfortably it's really it's not about that it's about really the ability to make a difference.

00:13:45.750 --> 00:13:50.910 Tommy DiMisa: What you know you talked about as a result of the work you've done in the past, people eat.

00:13:51.330 --> 00:14:00.930 Tommy DiMisa: People have housing, you know I want to talk to you about something I was gonna hold this back and talk about later, but i'm gonna bring it up now, a couple weeks ago I had lead silberman from habitat for.

00:14:00.930 --> 00:14:02.700 Tommy DiMisa: Humanity county on the show.

00:14:03.120 --> 00:14:05.400 Tommy DiMisa: Okay awesome and great great.

00:14:05.820 --> 00:14:17.430 Tommy DiMisa: um i'd say, you know as a leader for sure, but organization, but philanthropist because he understood this, when he was on the other side on the for profit side and he aligned his for profit company with habitat, so he had a relationship.

00:14:17.760 --> 00:14:29.520 Tommy DiMisa: With the Organization for many, many years way before he became the CEO executive director, so what came up in it and I brought your name up on that conversation, because what had come up for us there was, I said, you know.

00:14:30.780 --> 00:14:36.090 Tommy DiMisa: I said something I said to you in the past, it was almost like shouldn't organizations training business entities.

00:14:36.780 --> 00:14:46.260 Tommy DiMisa: not look at the angle of i'm doing this support because it looks good for me, or you know or i'm doing this support.

00:14:46.530 --> 00:14:57.870 Tommy DiMisa: Because it's good for press it's a nice press release or whatever, and it came what came up for me in that conversation, something that I said to you across the room years ago we were doing something I forget what we called it, but as a panel discussion we had.

00:14:58.320 --> 00:15:03.930 Tommy DiMisa: You know, a bunch of our folks on the panel probably about 40 or 50 nonprofit leaders in the room, I said, Ken we were talking about.

00:15:04.470 --> 00:15:13.980 Tommy DiMisa: sponsoring events you know, and I said, Ken isn't it not supposed to be quid pro quo like isn't that aren't we just and and you sort of corrected me so can we talk about that a little.

00:15:13.980 --> 00:15:14.550 Ken: bit shorter.

00:15:14.760 --> 00:15:24.780 Tommy DiMisa: Partnerships kind of the partnerships and the alignment of i'm a business, and I want to support an organization, but there should be, it should that word partnership it came up.

00:15:25.260 --> 00:15:30.090 Ken: yeah and and again it goes back to that two way street, you know, one of the things I think that.

00:15:31.530 --> 00:15:36.810 Ken: nonprofits should be thinking more about I mean I think what you typically find is nonprofits.

00:15:38.100 --> 00:15:44.130 Ken: kind of try to fit a square peg in a round peg square holes ascorbic whichever the correct phrase is some sort of pagan some.

00:15:44.130 --> 00:15:44.520 Ken: sort of.

00:15:44.760 --> 00:15:46.140 Ken: Other hole that does not actually.

00:15:46.140 --> 00:15:47.730 Tommy DiMisa: pan out the right cheek I got.

00:15:48.270 --> 00:15:57.540 Ken: So you're in this situation, where you know it's sponsorship and these are the sponsorships I have, and you know everybody's got to take one of these sponsorships.

00:15:58.050 --> 00:16:08.280 Ken: And you know that's not really the way business works anymore, you know people come up to me all the time and they say Look, we want you to support our golf outing well that's great I hate golf.

00:16:09.570 --> 00:16:12.600 Ken: You know so for me that doesn't provide any.

00:16:13.230 --> 00:16:25.830 Ken: benefit it doesn't get me excited or anything else, so I think there really needs to be, as you said before that partnership or that collaboration between the nonprofit sector and the for profit sector or for profit, businesses and really take a look at.

00:16:26.880 --> 00:16:41.700 Ken: What is it that motivates the for profit business, what is it that the for profit business is interested in and how do I effectively partner, so you know we happen to have a relationship with an organization called the book fairies.

00:16:42.780 --> 00:16:47.700 Ken: And I bring that up because something that's very important and you mentioned it earlier is education.

00:16:48.240 --> 00:16:55.980 Ken: we're accountants, you know we like to push information, we like to educate the sector, we feel that the more people are educated, the more benefit, they can provide.

00:16:56.850 --> 00:17:08.250 Ken: Book fairies kind of fell right into that for us, because what they do is they put books in the hands of adults and children who don't have access to books which helps to increase the.

00:17:09.390 --> 00:17:17.070 Ken: abilities of these individuals, make them more marketable from a work perspective and everything else, so this aligned with our thought process.

00:17:17.490 --> 00:17:27.630 Ken: And instead of going to them and talking to them about hey look will sponsor one of your events we said to them instead hey let's figure out how we can align ourselves so that.

00:17:28.590 --> 00:17:47.340 Ken: We can both benefit from a relationship and it's become a great partnership with book fairies and we were in that situation where by I think it's next month we will have been, we will have helped to facilitate 120 5000 books put in the hands of children over the last couple years.

00:17:48.180 --> 00:17:50.310 Tommy DiMisa: So that's that's the impact.

00:17:50.970 --> 00:18:01.350 Ken: So what we've decided is that for every hour of billable service we produce as a firm, we will help support them and putting a book in the hands of a child.

00:18:02.310 --> 00:18:15.150 Ken: So, from our perspective it aligns with our thought process of education and the other benefit we get from it is we can market that as part of our marketing materials, so there is a.

00:18:15.600 --> 00:18:21.000 Ken: benefit that comes to us, in addition to the psyche benefit and everything of helping others.

00:18:21.420 --> 00:18:38.520 Ken: But how many other accounting firms can say that you know if you work with us, not only do you get top notch service and innovative thinking and value added advice, but you're also helping to solve the problem of illiteracy here in the United States and overseas.

00:18:38.820 --> 00:18:42.120 Tommy DiMisa: it's it's incredible we got to pause right there it's going to take a break, but I had.

00:18:42.510 --> 00:18:47.970 Tommy DiMisa: founder of the book fairies amy's as Lansky and current executive director and nonprofit extraordinaire.

00:18:48.300 --> 00:18:54.600 Tommy DiMisa: I leave a note on the show with me a couple months back look at talk radio dot and more and see if you guys want to see that episode of reach out to me Tommy.

00:18:55.260 --> 00:19:01.320 Tommy DiMisa: I philanthropy focus and I didn't get you hooked up with that incredible organization approaching I think 3 million books that they've given away.

00:19:01.320 --> 00:19:09.540 Tommy DiMisa: So it's just an incredible incredible organization Thank you amy for your vision and it all started out because the school district near her needed some books.

00:19:09.930 --> 00:19:20.820 Tommy DiMisa: And then and now that's what's the ripple effect 3 million bucks gang will be back we're going to talk more about partnerships strategic alliances my buddy can return data comedy philanthropy focus back in 90 seconds CC.

00:21:34.710 --> 00:21:41.730 Tommy DiMisa: You never heard the song before it, I love when people haven't heard it before on the page smile and the hidden the lyrics I don't know if you know who's singing that do you.

00:21:42.360 --> 00:21:42.960 Ken: know I don't.

00:21:43.290 --> 00:21:43.980 Tommy DiMisa: friend and leaving.

00:21:44.670 --> 00:21:45.120 Ken: It really.

00:21:45.330 --> 00:21:47.460 Tommy DiMisa: yeah he's had a van the.

00:21:47.520 --> 00:21:50.520 Ken: Good I know I know I know about his band, but I didn't realize that was him.

00:21:50.760 --> 00:21:56.640 Tommy DiMisa: yeah so he did that, for me, i'm nonprofits need connection so Armenia that's the story again.

00:21:57.180 --> 00:22:10.980 Tommy DiMisa: My son is falling you, Mr static because that's part of the song you don't call me Tommy D so shout out to my little guy downstairs now um so strategic alliances and partnerships or something we hear about like on the business side of things quite often.

00:22:12.270 --> 00:22:21.090 Tommy DiMisa: We talked in that first segment they're really about aligning I think that's a great way to say partnership alignment where it is both both parties benefit not.

00:22:21.570 --> 00:22:30.540 Tommy DiMisa: hey you want to buy a T sign and put a T sign on on you know the eighth green and why are they see excuse me i'm.

00:22:31.200 --> 00:22:36.150 Tommy DiMisa: know what do you want to have any involvement, do you want to bring your thought leadership into our.

00:22:36.390 --> 00:22:42.450 Tommy DiMisa: nonprofit organization and educate our people and that's something that might be more valuable right, so these these different opportunities.

00:22:42.750 --> 00:22:52.470 Tommy DiMisa: I want to talk about if you have another example, or two certainly the book there is is probably the paramount example of what you're doing what's the meaning so it's assisting with the book fairs but if if if I.

00:22:52.830 --> 00:22:57.990 Tommy DiMisa: know we do have leaders of organizations listening, because those are some of the people I hang around with so.

00:22:58.650 --> 00:23:14.310 Tommy DiMisa: What can they consider about how to go out and find a partner, how to find a for profit partner or, on the other side can like like serene and associates, how do you find the right partner from on the nonprofit side can you talk a little bit about that.

00:23:14.790 --> 00:23:22.830 Ken: Sure, I mean I think a lot of it comes down to you know understanding what you have to offer it's understanding how you can.

00:23:23.430 --> 00:23:33.750 Ken: create a partnership that actually makes sense for both sides so it's looking at if i'm a let's say an island harvest, or you know.

00:23:34.290 --> 00:23:47.940 Ken: You know, an organization that that brings in food all right so look for people who are businesses that are really focused on the food industry, whether it be you know distributors of food supplies, or.

00:23:48.630 --> 00:23:56.250 Ken: You know, food distributors or manufacturer or whatever you know, try to find people who are aligned with your nonprofit organization.

00:23:56.610 --> 00:24:05.820 Ken: Who could benefit from having that mutual relationship, and I think that's you know that's really the first place to start also look at who's already donating to your organization.

00:24:06.090 --> 00:24:17.670 Ken: And how to really have these conversations to maybe expand that relationship so it goes beyond a sponsorship it goes beyond an annual donation, but really then focuses in on, you know how do we.

00:24:18.300 --> 00:24:31.620 Ken: build our nonprofit or how do we create a partnership, where it's built into the DNA of the organization or the partner of the for profit business because again from from our perspective, the organization or the relationship we have with book fairies.

00:24:32.640 --> 00:24:39.390 Ken: it's not hey we're going to give you money if we make money it's for every hour of service, we have where we're going to give you money.

00:24:39.810 --> 00:24:45.690 Ken: So we could have more hours of service, you make more money we have less hours of service, you make less money but you're still getting money.

00:24:46.140 --> 00:24:54.120 Ken: it's built into the DNA of who we are, as a firm that this is important to us and significant enough to us that we want to make this something that happens forever.

00:24:54.780 --> 00:25:02.640 Ken: So, again, I think you need to kind of look if you're a nonprofit organization, you need to look at you know who are you already aligned with.

00:25:03.000 --> 00:25:12.360 Ken: or who do you want to align with you have to consider the reputation of the companies that you're working with you want to make sure you're working with people who have a strong reputation because that's going to.

00:25:12.900 --> 00:25:24.720 Ken: Impact your reputation, if you partner with them if you're a for profit business looking to align with a nonprofit organization and build something like that, again, I think you need to find a nonprofit that resonates with you.

00:25:25.290 --> 00:25:32.670 Ken: You know, you know you're not going to get involved with an organization that you know, is doing something completely different from what you're interested in.

00:25:33.480 --> 00:25:38.670 Ken: You know, so you got to find something that's going to align with your business that resonates with you from a thought process.

00:25:39.090 --> 00:25:48.870 Ken: You know, and you know, try to get to that point where you're kind of bridging and blurring the lines between the nonprofit and for profit sectors, you know so it's not just about um.

00:25:50.040 --> 00:26:00.360 Ken: What about like I said before, you know, having some sort of social responsibility, you know it really needs to be something that's more built into the DNA of who you are as an organization or as a company.

00:26:00.720 --> 00:26:04.260 Tommy DiMisa: yeah I think it's you know talk a lot you hear a lot about that that's on brand.

00:26:04.410 --> 00:26:14.130 Tommy DiMisa: that's on like some of this stuff is kind of a no brainer like it just makes sense, like a major food distributor should be hooked into island harvest maybe they are no judgment I don't know the answer that but it's just kind of.

00:26:14.370 --> 00:26:23.340 Tommy DiMisa: If we're going to go to the marketplace and look for nonprofits to align with it should be something that is core to what we do, or at least core to our beliefs and our culture correct.

00:26:23.430 --> 00:26:35.040 Ken: Right yeah yeah because I mean if it's not aligned with your thought process, maybe it'll last for a year or two but it's not something that's going to be long term, you know, so you want to make sure that that partnership has that.

00:26:36.120 --> 00:26:40.230 Ken: Again, that two way street or the mutual benefit, between both sides.

00:26:40.470 --> 00:26:57.450 Tommy DiMisa: So talk to me about how has the your staff, the culture, you know reacted to the partnership with the book various what's that look like from you know from reception to the managing director like what do you guys talk about how's that how's that feel.

00:26:57.960 --> 00:27:04.140 Ken: So we bring it up at staff meetings amy's been in and amy's talk to our staff and explained.

00:27:05.160 --> 00:27:11.310 Ken: What our partnership is meant to book fairies into individuals we post a.

00:27:11.790 --> 00:27:21.480 Ken: Any sends us like little notes and pictures from the kids who get books and stuff and photographs we post those up around the office so there's a constant reminder to our staff that.

00:27:21.720 --> 00:27:35.580 Ken: You know by them doing the work that they do that they're having an impact on the Community on top of it and, hopefully, will continue to promote Community involvement by our staff, which is extremely important to us as a firm.

00:27:36.330 --> 00:27:53.730 Ken: We also from a staff perspective, you know the staff appreciate the fact that we're giving back and we're doing more especially some of the you know what generation Z and stuff who you know who were grew up with that whole social.

00:27:55.440 --> 00:28:05.550 Ken: need to you know provide back and give benefit to nonprofit organizations so we're hoping that helps to marry our staff to our firm a little bit more than if we didn't do it.

00:28:06.000 --> 00:28:15.780 Ken: You know, so we get not just the benefit of being able to market this to the outside world, but also the understanding to our staff that you know we are good.

00:28:17.340 --> 00:28:30.750 Ken: Citizens, not just of long island, but you know of the world, hopefully, and that hopefully they'll you know, look at that and say, well, this is a place, I really want to work, and this is a place, I want to stay and kind of set up your roots yeah.

00:28:31.080 --> 00:28:39.030 Tommy DiMisa: yeah listen, I think it certainly you know the younger generations are keyed in on that and we know that there's.

00:28:39.480 --> 00:28:47.280 Tommy DiMisa: This is anecdotal stories that you know if their company is not aligned and it's not a good corporate citizen they're really leave and I, you know.

00:28:48.060 --> 00:29:02.190 Tommy DiMisa: growing up a little earlier than some of the younger generations I don't remember that being so important, however, I understand why it's important now it's about being who I am, you know as deep as I am in this sector, I completely get it.

00:29:03.480 --> 00:29:13.800 Tommy DiMisa: And you know I would say when they were aligned when an employee is aligned with that sort of mission of the for profit, again, in this case, your firm they're aligned with that they go.

00:29:14.280 --> 00:29:26.400 Tommy DiMisa: Well, this firm is all about the sector they're all about nonprofits and all that give back community service are involved there supporting they're reaching a handout like I think that that forms loyalty and connection to an organization correct.

00:29:26.790 --> 00:29:35.940 Ken: yeah I mean I don't know I don't know how you could work in a sector and not take an active interest in active involvement in the sector you're working in.

00:29:36.480 --> 00:29:44.010 Ken: And again, you know we're in, as you said, we're in the nonprofit sector, and since we're in the nonprofit sector, you know they're there needs to be.

00:29:44.310 --> 00:29:51.030 Ken: Constant recognition of the great work that the nonprofit sector is doing just like you're doing this with you know philanthropy and focus and.

00:29:51.360 --> 00:29:56.640 Ken: You know, we we've kind of created the imagine awards and everything else, and you know it's really.

00:29:56.940 --> 00:30:06.810 Ken: it's not just hey what are our partnerships look like, but you know what does everything else look like and if we're going to be in this sector, we have to put our money where our mouth is and you know, we need to be.

00:30:07.380 --> 00:30:11.430 Ken: Part of the sector and part of the solution to kind of drive this actor forward.

00:30:11.760 --> 00:30:18.990 Tommy DiMisa: 100% So let me ask you this real quick because I want to go into imagine awards and where it came from in your mind, and I know it was something that.

00:30:19.380 --> 00:30:26.310 Tommy DiMisa: didn't happen right away, I know we thought about it for a number of years, but what are you seeing from a trend perspective in the sector, right now, I know.

00:30:26.550 --> 00:30:35.790 Tommy DiMisa: You know, years ago, we talked and it's still the consistent messaging where you got to either is to start looking around because you can either be a buyer or seller, you know organizations even start to come.

00:30:35.790 --> 00:30:36.900 Tommy DiMisa: Together, and then that's.

00:30:36.960 --> 00:30:45.660 Tommy DiMisa: You know I probably been listening to you say that for six years, so you know, and I know it's just as present today so other than that or talk to that mergers and acquisitions piece, or just.

00:30:45.960 --> 00:30:51.570 Tommy DiMisa: What are you seeing like what should people be looking out for whether they're supporting the sector or whether they're in it every day.

00:30:52.080 --> 00:31:00.780 Ken: So, yes you're right collaboration is going to be very, very important and that's collaboration at multiple levels, you need collaboration at the public sector government.

00:31:01.440 --> 00:31:09.990 Ken: There needs to be you know more of that discussion and open dialogue between nonprofit organizations and the public sector that funds them.

00:31:10.530 --> 00:31:20.640 Ken: Or the nonprofit support because too often the the public sector does things without really getting the input from the nonprofit sectors and those things don't always make sense.

00:31:20.940 --> 00:31:24.780 Ken: You need to have the collaboration as we've been talking about with for profit businesses.

00:31:25.020 --> 00:31:32.220 Ken: So that's extremely important and you need to have the collaboration with other nonprofits because you're going to see, as you said, consolidation happening within the industry.

00:31:32.670 --> 00:31:37.080 Ken: I think you're also in a situation where you're starting to see a grain of the leadership.

00:31:37.860 --> 00:31:47.100 Ken: Here on long island and you're going to see more and more of the leaders who have been stalwarts within the industry actually leaving there's been a few of them that have already left.

00:31:47.490 --> 00:32:02.640 Ken: And there's going to be more and more and there's going to be new leadership or if we can't find effective new leadership that's going to help kind of spur in that consolidation that's going to occur within the sector different way of doing fundraising I mean the whole aspect of.

00:32:03.900 --> 00:32:07.170 Ken: Remote everything is going to have to be part of the.

00:32:08.220 --> 00:32:12.060 Ken: How nonprofits operate on a go forward basis so that's definitely going to happen.

00:32:12.420 --> 00:32:21.450 Ken: Technology nonprofits are embracing technology more than they ever have there was always a wide gap between the nonprofit sector and the for profit sector, I think that gap is narrowed.

00:32:21.870 --> 00:32:29.940 Ken: Because of the coven pandemic and nonprofit organizations are definitely getting more involved and deeper on the technology front.

00:32:31.140 --> 00:32:37.260 Ken: You know, marketing and all that, I mean this there's so much is happening right now in the sector, this is a.

00:32:37.620 --> 00:32:43.950 Ken: kind of an interesting time to be in the sector it's it's difficult because we've kind of gotten that perfect storm where there's a.

00:32:44.400 --> 00:32:58.470 Ken: Increase in the need for services within the sector but it's also exciting in the fact that you know we're actually getting to new places and reaching new people and doing more stuff in the sector that we've never done before, and you know.

00:32:59.550 --> 00:33:05.730 Ken: Increasing the way we use technology to help people and to make differences in people's lives and everything else, so I.

00:33:05.910 --> 00:33:16.200 Tommy DiMisa: I think we're gonna take a quick break, but I that's why I was excited to have you show can because yes we're going to talk about you know whether you come back imagine words is now a non profit.

00:33:17.070 --> 00:33:24.570 Tommy DiMisa: So you here, but I want you to talk about all of this, I want you know, and once people understand the leadership you have in the sector and all the knowledge you bring to the sector.

00:33:24.990 --> 00:33:32.250 Tommy DiMisa: in real time things happen, I got a text message from our executive producer Sam leibowitz I have a special thing i'm going to announce when we come back from commercial break.

00:33:32.520 --> 00:33:45.270 Tommy DiMisa: So we will be back in 90 seconds i'm here with cancer really Managing Director of training associates, he said he just told me to pass he had to change his name when he went to work for the firm because I guess the firm has already called serene and associates.

00:33:47.220 --> 00:33:57.060 Tommy DiMisa: Cancer any Managing Director of streaming associate visionary behind the long island about your words and the new inaugural New York City manager will be back to talk all that and I have a surprise once I get about 90 seconds.

00:34:00.300 --> 00:34:03.660 Ken: On informed about metaphors and how it impacts on your life.

00:36:25.230 --> 00:36:33.270 Tommy DiMisa: So many yesterday, I decided, it is a command it's not a question is a command join me in the attic but seriously don't show up on my friends to join me in the ag virtually.

00:36:33.690 --> 00:36:40.590 Tommy DiMisa: Checking here every Friday morning 10am flats being focused talk radio dot nyc talking alternative broadcasting on the Facebook.

00:36:41.490 --> 00:36:49.860 Tommy DiMisa: here's the deal we talked about putting your money where your mouth is you're talking about strategic alliances to talk about partnerships, well, I do I talk about them all the time, but Ken and I were just talking about him.

00:36:51.150 --> 00:37:02.130 Tommy DiMisa: Our fearless leader here talk radio dot nyc assembly which came to be about two and a half months ago and said Tommy I want you to put a shortlist together and some nonprofit organizations that we can review as the host team of this.

00:37:02.670 --> 00:37:10.200 Tommy DiMisa: This network and vote on and choose an organization that we will be aligned with, and we will support for the next year and a half.

00:37:10.530 --> 00:37:14.910 Tommy DiMisa: So, yesterday I was able to deliver the news to my friend out here on long island.

00:37:15.270 --> 00:37:25.230 Tommy DiMisa: and got on a call with Sam leibowitz and my friend renee flagler girls in long island and we've now aligned and are now partners so talk about money where your mouth is talking about getting involved talk about support.

00:37:25.620 --> 00:37:31.380 Tommy DiMisa: I texted Sam this morning, to see if I can share this news so shout out to her name and her team are doing incredible work.

00:37:31.680 --> 00:37:32.850 Tommy DiMisa: Helping great organization.

00:37:33.180 --> 00:37:38.160 Tommy DiMisa: Great organization credible organization former winner of the long island magic boards and what are they doing gang.

00:37:38.460 --> 00:37:48.570 Tommy DiMisa: helping young girls and girls and young women become strong smart involved in a father of two daughters it's very important to me that organization so super excited Thank you Sam, thank you to my.

00:37:49.230 --> 00:38:02.760 Tommy DiMisa: Other hosts here of the network for deciding that girls Inc long island's a winner so look forward to that collaboration going forward so let's um let's keep talking about trends, but one last thing one last thing on trends and then I want to go to.

00:38:03.960 --> 00:38:14.460 Tommy DiMisa: Imagine awards kind of where it came from in your mind what you saw what you want it to be, what is it one last time that a leader of an organization should be considering now that we didn't mention or that you want to make sure that underscore.

00:38:15.330 --> 00:38:24.990 Ken: Well, I get from a from a trend perspective I think there's there's so much happening right now there's so many new regulations that are popping out anybody who's government funded.

00:38:25.680 --> 00:38:33.360 Ken: just trying to stay on top of all of the different government regulations which change on such a rapid basis and.

00:38:34.290 --> 00:38:46.620 Ken: Unfortunately they'll say one thing and then two weeks later they'll say something else it's been very, very difficult for the sector, on top of that, I think everybody realizes that there's been issues with.

00:38:47.400 --> 00:38:57.030 Ken: Trying to attract and retain quality staff members and quality board members so again, I think nonprofit organizations are going to have to refocus some of their attention.

00:38:58.320 --> 00:39:00.360 Ken: there's going to be a need to.

00:39:02.490 --> 00:39:13.650 Ken: Maybe increase some of the wages that are being paid in order to kind of keep the talent in the nonprofit sector or bring the talent, to the nonprofit sector, because at the end of the day.

00:39:14.550 --> 00:39:25.080 Ken: nonprofits as we talked about in the past nonprofits are businesses Okay, and they have to be run like businesses, I mean yes there's a social conscious and a social.

00:39:25.650 --> 00:39:37.050 Ken: aspect of it and the to it but they're still businesses and the stakes are much greater in the nonprofit sector again if if we don't meet the bottom line numbers that we need to meet there's real.

00:39:37.680 --> 00:39:43.830 Ken: Real world ramifications to people and to the planet and to arts and culture and and and everything else.

00:39:44.280 --> 00:39:50.190 Ken: Were you know isn't necessarily always the case with a for profit business so again, I think you know.

00:39:50.820 --> 00:39:59.550 Ken: nonprofits need to start really learning more from their for profit partners and from the for profit, industry, they need to bring in strong leadership.

00:39:59.790 --> 00:40:14.970 Ken: In terms of the organization and that means maybe some extra dollars that get laid out and they need to bring in that strong leadership at the board level who can provide guidance and governance to the organization in terms of helping them to move forward in an effective way yeah.

00:40:15.060 --> 00:40:27.990 Tommy DiMisa: I I obviously only that is right on the thing that always kind of drives me crazy is this full Hatton hand mentality that unfortunately, the sector has like we're a charity and handouts, and things like that, but then, when you, as you say.

00:40:28.620 --> 00:40:37.320 Tommy DiMisa: I look we don't have the time for it now, but I wonder how do we change that mentality that mindset that is just a charity, you know I don't feel that way, how do.

00:40:37.320 --> 00:40:40.770 Ken: They have so many organizations when they create their budgets, they create.

00:40:40.770 --> 00:40:48.420 Ken: breakeven budgets and I sit there and I look at like, why are we creating breakeven budgets, I mean, why not create physical strength within our organization, why not create.

00:40:48.840 --> 00:40:59.100 Ken: um you know, a budget that creates profitability, how are we looking at what we do and again as a as a nonprofit organization yeah we want to provide real.

00:40:59.520 --> 00:41:05.910 Ken: benefit to the Community, we want to subsidize programs and stuff like that we probably aren't getting enough money from the government to run certain programs.

00:41:06.330 --> 00:41:16.200 Ken: You know, but we really also need to you know, continue to look at what we do and continue to look at it from a mission perspective, and how does what we're doing align effectively with our mission.

00:41:16.500 --> 00:41:26.190 Ken: And if we start started to get what I refer to as mission creep where we're kind of moving outside of the realm of what it is we do, maybe we need to rein in a little bit.

00:41:26.640 --> 00:41:34.320 Ken: And and really refocus or we think about what our mission is and maybe readjust the mission to go more in line with what we're doing.

00:41:35.670 --> 00:41:45.240 Tommy DiMisa: mission creep meaning if I get too far out i'm ended up I need more funds, but if I had I stayed more in line in that swim lane, maybe I would need more that what you're saying.

00:41:45.630 --> 00:41:52.530 Ken: Potentially or maybe we're losing money on some of maybe we chased a grant one year and that grant is now dried up that's now part of what we do and we're losing money on it.

00:41:52.980 --> 00:41:58.860 Ken: But that's distracting from the other work that we really should be doing, which is more directly related to our mission.

00:41:59.190 --> 00:42:06.240 Tommy DiMisa: wow wow really the needs of the insights I know you bring to your clients and your colleagues at your firm do as well.

00:42:06.810 --> 00:42:15.090 Tommy DiMisa: So what let's talk imagine awards I know it was it was a it was an idea of like everything else, this show was an idea I had I probably came up with this idea I know.

00:42:15.360 --> 00:42:21.660 Tommy DiMisa: Guy called Gary van der chuck it says a lot of things and I heard him one time that I was maybe the manager wants to see you know what i'm gonna do.

00:42:21.960 --> 00:42:33.570 Tommy DiMisa: i'm gonna have a show where I just interview leaders of nonprofit organizations and now there's a such thing it's fulfilling to be focused, but before there was the long island imagine awards, it was a seedling he was an idea tell us about that.

00:42:34.200 --> 00:42:42.120 Ken: So, first of all, this year, well actually the award program that happens next April is going to be our 10th anniversary.

00:42:42.390 --> 00:42:54.840 Ken: So this has been going on for 10 years here on long island, which is kind of amazing from you know from my perspective, I mean it was an idea 10 years in the making, before it ever became a reality, so it was something that i'd been kicking around for 10 years.

00:42:54.840 --> 00:42:56.430 Tommy DiMisa: Before before you even did it.

00:42:56.520 --> 00:42:59.280 Ken: You just before I even did it, it was 10 years before I even did it.

00:42:59.640 --> 00:43:11.610 Ken: And I had you know, we had had the starts and stops and stuff you know i've tried to bring in other people and put together a committee to try to help run it and I realized wait a minute I really need to solidify some of the ideas myself.

00:43:12.060 --> 00:43:21.600 Ken: Before I bring in outside people to kind of help with that, but yeah it was 10 years in the making, before it actually became reality, and I think the reason it took 10 years is.

00:43:23.370 --> 00:43:31.140 Ken: When we were looking at what it is we want to accomplish and how we wanted to lay out the imagine awards and and what it was all about.

00:43:31.560 --> 00:43:40.410 Ken: You know, we were really looking at maybe some of the other awards programs that were out there, how are these things done um you know Ernst and Young had this thing called.

00:43:42.360 --> 00:43:48.510 Ken: holy crap I can't believe entrepreneur of the year program they had the entrepreneur of the year program which looked at, businesses and everything else.

00:43:48.870 --> 00:43:58.680 Ken: And there's a worse for businesses there's awards for top women Oh, you know women in the industry there's financial advisors, I mean it seems to be awards for absolutely everything, but you.

00:43:58.920 --> 00:44:00.720 Ken: Never only wasn't award Program.

00:44:00.720 --> 00:44:17.160 Ken: For the nonprofit sector, and when you look at an A group of businesses that spend all of their existence, making differences in people's lives and helping others to not receive recognition.

00:44:18.270 --> 00:44:27.180 Ken: out there in the world, I mean again they're they're very modest and how they approach things but they shouldn't, be they should be standing on mountains, and you know.

00:44:27.630 --> 00:44:33.420 Ken: yelling about all the great stuff they're doing because they're doing tremendous work so.

00:44:34.140 --> 00:44:42.000 Ken: We said Someone needs to shine a spotlight on the nonprofit sector, there needs to be some place where everybody starts to understand.

00:44:42.360 --> 00:44:52.770 Ken: You know the difference that the sector is making there needs to be a place where people can see and feel and interact, in a way that is going to.

00:44:53.430 --> 00:45:02.280 Ken: increase collaboration it's going to share ideas um it's going to bring nonprofit leaders together to build a stronger sector.

00:45:02.940 --> 00:45:16.320 Ken: And you know the over that 10 year period of incubation will call it um you know those thoughts kind of came together and percolated similar to what you know you did in terms of creating philanthropy and focus.

00:45:16.830 --> 00:45:27.030 Ken: And that percolation went from just an award program to hey, we need to have more collaboration and we need to spotlight, the great things they're doing a.

00:45:27.630 --> 00:45:39.300 Ken: academy awards with videos and stuff and you know, there needs to be an education component Because of all this, and it took a while to kind of create and bring together but.

00:45:39.870 --> 00:45:58.290 Ken: I think, by taking the time building it slowly developing the concepts and the ideas I think we got to the right place when we first opened the doors and said, this is going to be our first year doing it, as opposed to if we would have tried to build it as as we were moving right.

00:45:58.560 --> 00:46:08.190 Tommy DiMisa: Sure, and then kind of try to fix things you were really ready when you did it so and, obviously, you know you were ready, there was probably some missteps and miscues and things you wanted to change over the years.

00:46:08.520 --> 00:46:13.650 Tommy DiMisa: Well let's actually talk about the program so it's an application process, you talk to me about the categories.

00:46:14.670 --> 00:46:23.100 Ken: Oh yeah I mean, so there are four distinct categories that exist within the imagine awards there's i'm sorry five distinct categories that exists within the events in words.

00:46:23.850 --> 00:46:33.360 Ken: there's leadership, which is an effective leader within a nonprofit organization that could be the executive director, it could be a board member, it could be a volunteer it could be a staff member.

00:46:33.960 --> 00:46:39.900 Ken: And we've had you know different pretty much all of those categories have over the 10 years one.

00:46:40.800 --> 00:46:55.800 Ken: Most of the time it's an executive director, but we've had you know key volunteers and and other individuals, making that the finals and when second category is arts and culture, and when we first started the imagine awards we had social entrepreneurism as a category.

00:46:56.970 --> 00:47:04.890 Ken: Because that's something that I believe is extremely important and needs to be continued to be promoted here on long island and around around the country.

00:47:05.760 --> 00:47:13.230 Ken: But there wasn't enough understanding and enough applications coming in in the area of social entrepreneurism and one of the things we noticed is that.

00:47:13.560 --> 00:47:19.380 Ken: arts and cultural organizations would make it to the finals but they wouldn't win because when you take arts and culture and put it up against.

00:47:19.950 --> 00:47:36.030 Ken: um you know, a health and welfare organization, so you know you got island harvest, you know against you know the museum at stony brook they're both incredible organizations, but people are going to more gravitate towards the ones that are putting food in people's bellies.

00:47:36.660 --> 00:47:49.290 Ken: yeah so we said really there needs to be a separate lane for arts and culture, because um while you know island harvest feeds the belly arts and culture feeds the mind.

00:47:49.860 --> 00:47:55.620 Ken: You know, and we needed to have that aspect of it, also on the third category is innovation.

00:47:56.190 --> 00:48:02.820 Ken: there's some really, really cool stuff that nonprofit organizations are doing um and if we can share those.

00:48:03.450 --> 00:48:09.930 Ken: Things that nonprofits are doing with other nonprofits and other nonprofits can come on board and start doing some of the same stuff and build off it.

00:48:10.440 --> 00:48:19.320 Ken: You know you're getting to a point again, where the sector gets stronger, so we felt innovation with something that was extremely important in terms of a category that we needed to promote.

00:48:20.010 --> 00:48:29.790 Ken: And then, and the reason why I said four verse five is the last two categories are basically the same category it's social impact, but we felt that.

00:48:30.480 --> 00:48:41.850 Ken: A smaller organization couldn't really compete with a larger organization from a social impact perspective and we wanted to make sure both small and large organizations were recognized within.

00:48:42.540 --> 00:48:48.510 Ken: The imagine awards, so we created the social impact for those organizations that are larger and we created.

00:48:49.260 --> 00:48:56.700 Ken: Rising star for those organizations that are smaller but both of them are really social impact categories looking at.

00:48:57.180 --> 00:49:10.980 Ken: What impact as an organization having on a micro level, so what impact that they having on the people they serve and what impact that they're having on a macro level what's the impact they're having on the Community the sector and the world at large, you know.

00:49:11.010 --> 00:49:13.500 Tommy DiMisa: we're gonna take a quick break everybody, but you know what it is, can this is why.

00:49:13.800 --> 00:49:20.430 Tommy DiMisa: And years and it's still iterating and you're still making changes and I, you know I know you even said you had a category in that category it's no longer there.

00:49:20.640 --> 00:49:28.560 Tommy DiMisa: We come back I want it, I want you to tell us we I know we have some dates to talk about things that are upcoming for both New York City, as well as long island.

00:49:28.980 --> 00:49:34.110 Tommy DiMisa: But i'd love for you to consider five years 10 years down the road, what does he imagined awards.

00:49:34.920 --> 00:49:45.990 Tommy DiMisa: series I think of in terms of series, what is the magic word serious look like something to ponder over the next 90 seconds it's your boy Tommy D, the nonprofit second connector and my boy cancer any.

00:49:46.620 --> 00:49:49.020 Ken: Thanks Tommy for the heads up in the lead time.

00:52:18.660 --> 00:52:28.290 Tommy DiMisa: Tommy idiotic join me here every Friday morning like I said no job my students are struggling it virtually talk radio dot nyc talking alternative broadcasting on Facebook, can I want to tell your story.

00:52:29.490 --> 00:52:35.340 Ken: time before that I just want to let you know, in the 90 seconds that we were kind of going through that commercial stuff.

00:52:35.400 --> 00:52:36.810 Ken: I added that song.

00:52:36.930 --> 00:52:42.120 Ken: To my playlist so my my regular playlist now to be repeated on a regular basis.

00:52:42.210 --> 00:52:48.750 Tommy DiMisa: I think it should be, as it should be on everybody's playlist and I would be lying if I told you, the six people live in this House don't go around the House singing that song.

00:52:49.290 --> 00:52:56.340 Tommy DiMisa: They do they really truly do even well, maybe not my wife, the kids like the song they put in when they're mad at me they put in different words to break my.

00:52:58.080 --> 00:53:06.390 Tommy DiMisa: that's a different story for another day from another show alright so really quick to tell you the story um few months back when we were getting an application to New York City imagine awards.

00:53:06.900 --> 00:53:15.750 Tommy DiMisa: I had said to me a list of folks we can call to let them know that your New York City based nonprofits that may or may not be aware of the awards so.

00:53:16.260 --> 00:53:31.110 Tommy DiMisa: I gotta listen with an alphabetical order so this organization that's coming on the show next week, the l a ld alliance against starts with a so it was early on my list I had spoken to Elisa seager who i'm going to try and pronounce this word.

00:53:32.190 --> 00:53:34.350 Tommy DiMisa: adrenal Lupo dystrophy.

00:53:35.400 --> 00:53:40.380 Tommy DiMisa: Which is tragic disease and, unfortunately, at least I had lost her son aiden at the age of seven.

00:53:42.240 --> 00:53:50.280 Tommy DiMisa: She and I had a great conversation and now just it was a conversation about me so listening to him hey there's this New York City imagine words, you should know about it, she.

00:53:50.640 --> 00:54:00.000 Tommy DiMisa: feels kind of application and urbanization is now a finalist in your city magic words that's just life guys that's Karma that's things happening and.

00:54:01.140 --> 00:54:11.730 Tommy DiMisa: Because I don't get out of people's lives once i'm in them and Lisa will be on the program here with me a plan to be focused next week so i'm excited about that, so I wanted to tell you that that all happens because you're my friend and imagine awards.

00:54:11.790 --> 00:54:12.510 Tommy DiMisa: that's how the book.

00:54:12.630 --> 00:54:15.990 Ken: Well Tommy I mean book various was an organization, I had never heard of.

00:54:16.740 --> 00:54:22.890 Ken: Book fairies applied for the imagine awards, and as I said, now they're a partner of the firm and and you know we write them checks every month.

00:54:23.400 --> 00:54:31.410 Ken: You know, so you know the whole concept of what we're trying to accomplish through the imagine awards is trying to.

00:54:32.040 --> 00:54:48.630 Ken: make some of these other nonprofits that maybe people don't know about, or have haven't heard about more mainstream, but people don't really understand what's out there and the great work that's being done, you know by you know very different organizations with very different um.

00:54:50.160 --> 00:54:51.270 Ken: missions yeah.

00:54:51.600 --> 00:54:52.320 Tommy DiMisa: yeah you know.

00:54:53.370 --> 00:55:00.360 Tommy DiMisa: I go back to what I read earlier to shine a spotlight on those nonprofits that are truly unique look i'm you saying shine a spotlight.

00:55:00.960 --> 00:55:05.280 Tommy DiMisa: I say amplify their message, the point is these organizations are making incredible work.

00:55:05.850 --> 00:55:12.570 Tommy DiMisa: Doing incredible work, making incredible impacts and it's our job, in my opinion, to let people know about it i'm glad we're doing that you would meet together.

00:55:12.780 --> 00:55:28.050 Tommy DiMisa: Specifically here in long island New York City, but you know as we continue to grow our reach, I think it can get much further than that, so there are a couple things I want to talk about dates upcoming dates and things like that so first of all, is.

00:55:29.310 --> 00:55:32.550 Ken: Simple actually if we're if we're going to kind of move things in order so its.

00:55:32.610 --> 00:55:41.130 Ken: own bed so for the New York City imagine awards, which is taking place on October 19 there's something that we call which I didn't mention before, but we have something called the fan favorite.

00:55:41.700 --> 00:55:56.520 Ken: So under the fan favorite people can vote every day for one of the 20 finalists and the finalists who gets the most votes over the course of the one month voting they went, an extra $3,000 grant.

00:55:57.060 --> 00:55:57.360 Tommy DiMisa: And that's.

00:55:57.990 --> 00:55:58.560 Tommy DiMisa: How they do that.

00:55:58.770 --> 00:55:59.640 Ken: goes live Monday.

00:55:59.940 --> 00:56:01.500 Tommy DiMisa: on Facebook only is that how you do that.

00:56:02.040 --> 00:56:11.310 Ken: um they can go through Facebook, they can go through the imagine awards New York City imagine awards website nyc imagine awards calm.

00:56:12.510 --> 00:56:19.410 Ken: And they can vote for whoever they want to be there fan favorite in terms of the different organizations out there.

00:56:19.920 --> 00:56:22.650 Ken: Are subtle so that starts on Monday.

00:56:23.940 --> 00:56:28.290 Ken: On September 9 the long island next.

00:56:29.760 --> 00:56:39.060 Ken: Application drops for next year's imagine words for long island, so people can start completing their application, which will run until November.

00:56:39.360 --> 00:56:39.750 Tommy DiMisa: Let me ask.

00:56:39.780 --> 00:56:40.170 Somebody.

00:56:41.610 --> 00:56:49.740 Tommy DiMisa: What how do I if i'm an organization and I have services, I provide services on or rather in NASA or selfie county I can apply Is that how I don't.

00:56:49.860 --> 00:56:51.990 Tommy DiMisa: really have a brick and mortar.

00:56:52.020 --> 00:57:00.090 Ken: Space now you don't have to have a brick and mortar space you just have to be a 501 C three organization providing services i'm in and around blonde.

00:57:01.500 --> 00:57:09.810 Tommy DiMisa: So that's those those applications go out September 9 all right yeah, we know that we check that off our list and your team is good we're doing our job so far.

00:57:10.200 --> 00:57:13.560 Ken: And then we also have, as you mentioned earlier on September 14.

00:57:13.590 --> 00:57:21.330 Ken: We have let's imagine and that's something, and you said you know talked about how we've evolved as a.

00:57:21.900 --> 00:57:31.020 Ken: organization and how we're going to continue to evolve going forward so let's imagine what something that came up about five or six years ago and it came up from the committee.

00:57:31.470 --> 00:57:39.600 Ken: That puts on the imagine awards every year and the Committee said well wouldn't it be great to have an event after the imagine words over.

00:57:40.200 --> 00:57:52.800 Ken: Where we brought the winners of the imagine awards together and they became a panel, where people can then go and ask questions you know, because if these are some of the more effective nonprofit organizations.

00:57:53.880 --> 00:58:00.960 Ken: You know, questions like you know how do you attract and retain board members, how do you keep your board members engaged.

00:58:01.200 --> 00:58:09.510 Ken: So it doesn't have to be about the awards itself, it could be, you know best practices within the organization because again part of our mission is an educational mission.

00:58:10.050 --> 00:58:18.450 Ken: To kind of push information out there to the sector so that's happening virtually on September 14 where we're going to be.

00:58:18.870 --> 00:58:30.900 Ken: Bringing a four of the winners for the five winners, one of them couldn't make it together and we'll be posing questions and opening up to anybody who wants to ask questions to the panel.

00:58:31.320 --> 00:58:39.180 Tommy DiMisa: And I think, to find that we can get that off of the virtual how, how does somebody get access to that would be on long island imagine.

00:58:39.930 --> 00:58:45.030 Ken: it's on the imagine awards, so the land website is imagine awards Li calm.

00:58:45.360 --> 00:58:52.230 Ken: Right, so if they want to go to the website, or they can reach out to you know serene and associates and we'll get them.

00:58:52.320 --> 00:58:57.600 Tommy DiMisa: Information got it so you can just go to screening associates, you can go to imagine words Li calm for.

00:58:57.810 --> 00:59:05.790 Tommy DiMisa: That, and I will tell you, if you're a leader of an organization and you hear my voice, right now, you should be plugging into that day because you're going to hear those who have made it.

00:59:06.150 --> 00:59:14.610 Tommy DiMisa: who have a war at the top of their game and the nonprofit sector and they're selflessly sharing their information to their best practices with the events for numbers.

00:59:14.640 --> 00:59:16.620 Ken: And in terms of the imagine words.

00:59:16.620 --> 00:59:27.000 Ken: itself, even if you don't win or even if you didn't make the finals um you should definitely consider coming to the event, being in the room, with.

00:59:27.420 --> 00:59:34.980 Ken: nonprofit leaders, I think, is is important for all organizations, you know you can sit there, and you can network with some of the other organizations.

00:59:35.910 --> 00:59:42.300 Ken: And you know a lot of magic happens in that room and I think it's really important for everyone to be there.

00:59:42.840 --> 00:59:51.390 Ken: There have been introductions in that room between nonprofit organizations and funders there have been I know united way has been to several of these and they've.

00:59:51.900 --> 01:00:03.570 Ken: started to fund several of the the nonprofits who have you know, been in the room, some of which are finalists some of them are semi finalists or whatever, so I mean there's a lot of stuff that's happening there's a lot of good people in the room.

01:00:04.890 --> 01:00:12.390 Ken: There are nonprofits and they're people who are affiliated with nonprofits who are interested in meeting and understanding what other nonprofits are doing so.

01:00:13.080 --> 01:00:23.820 Ken: it's you know it's a good room to be in and there's not a lot of other events like this, where you actually have a bunch of people 400 people who are really focused on the nonprofit sector.

01:00:24.000 --> 01:00:29.430 Tommy DiMisa: So we're running out of time, so let's tell them how to be in the room, on on October 19 through the New York City manager awards.

01:00:29.610 --> 01:00:36.210 Ken: So again, if you want to be in the room, you can go to the website nyc imagine awards calm.

01:00:36.570 --> 01:00:45.840 Ken: And you can purchase tickets there's a deep deep discount for nonprofit organizations, if you don't feel comfortable being in the room, we are going to be simulcasting the event.

01:00:46.440 --> 01:00:55.380 Ken: so that they can you know organizations can still participate in a simulcasting way and really get to see some of the really cool things that the sector is doing.

01:00:55.770 --> 01:01:03.720 Tommy DiMisa: Thank you can thank you for being here, I got a couple things I gotta wrap up with everybody, but can thank you for your friendship, thank you for your leadership in the sector, and thanks for coming on the show, I appreciate it.

01:01:04.020 --> 01:01:06.240 Ken: Thank you Tommy and thank you for just being you.

01:01:06.390 --> 01:01:07.290 Ken: know because I think that's.

01:01:07.350 --> 01:01:08.190 Ken: The important part.

01:01:08.430 --> 01:01:11.190 Tommy DiMisa: and see i'm just trying to be the best time ED I could be every single day.

01:01:11.490 --> 01:01:13.770 Ken: that's all I try to be the best Tommy Tommy I can.

01:01:14.910 --> 01:01:18.870 Tommy DiMisa: Oh no oh no we're out of time, all right here's what I want to tell you guys check out next.

01:01:19.140 --> 01:01:26.280 Tommy DiMisa: Wednesday two things happening next Wednesday we launched a new program here on the network called pals professionals and animal lovers show it's all about.

01:01:26.730 --> 01:01:31.200 Tommy DiMisa: professionals who care about animals and animal advocacy organizations that will be my friend Val.

01:01:31.530 --> 01:01:41.220 Tommy DiMisa: Valerie have fun and I will be doing that show also later in the day, actually all day on Wednesday it's 24 hours of gratitude so follow the hashtag gratitude all day I have a couple of hours.

01:01:41.670 --> 01:01:45.030 Tommy DiMisa: Friday afternoon from four to five, excuse me, Wednesday afternoon from four to five and.

01:01:45.300 --> 01:01:56.880 Tommy DiMisa: Thursday morning from 7am to 8am Eastern time it's a live stream calling get on the zoom and talk about what you're grateful for stay on the network that's what i'm grateful for thanks Emily which, thanks Tyler, on the other side of this again thanks Ken.

01:01:57.240 --> 01:02:11.910 Tommy DiMisa: Al di alliance, Elisa senior here next week stay tuned Steve fry will be here, always Friday after about Jeremiah fox listen I love doing this show I like that you guys are connected with Ken thanks again for being my front of you in here, make it a great day, everybody i'll see you soon.

01:02:12.420 --> 01:02:13.080 Ken: Take care thanks.

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