One Entrepreneur's Journey Through The Pandemic
With COVID-19 still lingering, many business owners are feeling worried and worn down. It can be inspiring to witness a small business showing creativity, adapting, and being successful through this rough storm. In that spirit, I am pleased to have Ani Corless - Founder and President of the in-home dog grooming service, Luxury Groomer - as my next guest.
Despite the obstacles that the pandemic has posed for Ani and her business, she persevered, got creative, and pivoted in her business model. Ani will share her insights and experiences - including the ups and downs over the past 10 months - so that our listeners can be inspired to keep on keeping on.
Eric Sarver introduces Ani Corless, founder and President of Luxury Groomer, a boutique. Despite the obstacles of the pandemic Ani has persevered during these challenging times and services pet owners in the New York Metropolitan area and Jersey City. While she enjoyed working at a vet clinic being a groomer combined her love of science and creativity. When the pandemic first hit many people were wary about being in a close proximity to others. Ani was able to receive advice from a friend in Milan who was able to share insight about the adaptations made in Italy. Her colleagues decided it was time to shut down temporarily when Ani received a call from a client she has seen five days before tested positive for Covid-19. In order to adjust they began teaching clients online through zoom meetings, group sessions and individual. Ani also posted an instructional video on Youtube that has been shared by many.
Eric recalls that many felt an immediate shock when the pandemic began. Ani’s response to it by adapting to an online format is something that he has encouraged others to do as well. She allowed her employees to begin working when they felt more comfortable. When they began seeing clients again boundaries were set regarding ppe and the workspace and the employees who began to work again would choose to drive in order to avoid public transportation. Some of the first in person clients they received were doctors so employees felt more comfortable working with them. Not all homes have been easy to work in due to the layout or the number of people within the home. Ani was able to adapt by developing a partnership with a veterinarian clinic. They worked in sterile exam rooms that were not in use. Grooming the pets of the clinic’s veterinarians got her in the door but it was due to her skills and certifications, specifically her Fear Free Certification, that ani was able to gain this access as well as gain new clients.
They are now able to work within the homes of clients but having the clinic space helped them tremendously. When faced with an opportunity to work with a client who had rescue dogs who were difficult to groom she was able to work with the assistance of the veterinarians. Now when some of her clients come to the clinic for her services, they may even utilize that opportunity to get their dogs a checkup. Ani explained her Fear Free technique. She trays away from the use of muzzles and restraints in order to train dogs to become more comfortable with the use of grooming tools. Ani took a very big risk and began operating as a specialist and increased her prices. While many people are wary of spending during the pandemic, Ani understood the value of her services. Because of her specialization she often works with dogs that are being rehabilitated or need training before they can work with other groomers. With her qualifications and skills her clients have not opposed her rates.
Ani had the support of her friends who were in the same industry. They discussed ideas of collaboration and sharing a truck to park in front of vet clinics and service people there. Many of their regular clients went to the Hamptons and when they had time, one of Ani’s groomer friends would drive a van to his regulars. Not all of their plans were seen through but the community was able to support one another. One of her biggest pieces of advice is to listen to what your clients want. When the pandemic began many people decided to adopt rescues and Ani saw a growing demand for her Fear Free skills. These are skills that she has had for a long time but in order to meet the demand she decided to get the certification to meet the demand. You can find Ani on Instagram @luxurygroomer, the Luxury Groomer Youtube channel and on Tik Tok @luxurygroomer.
00:00:16.529 --> 00:00:26.190 Eric Sarver, Esq.: Good evening. Welcome to prime a lot today. I'm your host Erick soccer employment law business law attorney and founder of the law officer very again solver.
00:00:26.580 --> 00:00:35.910 Eric Sarver, Esq.: And I'm here tonight with a very special guest of mine on this any Corliss who is the founder and president of luxury groomer any. Welcome to the show.
00:00:39.480 --> 00:00:41.070 Eric Sarver, Esq.: I think you might be muted.
00:00:43.380 --> 00:00:44.100 unmuted now.
00:00:45.810 --> 00:00:50.550 Ani Corless: I said, thank you so much. I'm so excited to be here. I think it's really cool what you and your podcasts are doing
00:00:51.270 --> 00:00:54.210 Eric Sarver, Esq.: Well, thank you. I thought you said I can be a little bit
00:00:56.610 --> 00:01:09.330 Eric Sarver, Esq.: But great to have you. I'm going to give a more formal introduction of you to our audience and listeners tonight. But before I do, I wanted to just check in with our audience and listeners and talk about the show and what
00:01:10.410 --> 00:01:20.490 Eric Sarver, Esq.: Would the main theme is and what my trying to you every Tuesday night at 5pm so the main motivation and really the goal of the show employment law today is
00:01:20.910 --> 00:01:33.000 Eric Sarver, Esq.: To highlight some of the employment law and business law issues that small and midsize business owners and entrepreneurs are facing these days, particularly in the time of the quarter pandemic.
00:01:33.540 --> 00:01:41.760 Eric Sarver, Esq.: And so in that spirit we have guests each week that speak about, you know, topics that are relevant to employment law navigating some of the covered 19
00:01:42.750 --> 00:01:56.280 Eric Sarver, Esq.: Rules and regulations of the government setup. We also speak about different services that are now becoming even more critical more crucial during the next touches the cyber security issue is video marketing.
00:01:57.000 --> 00:02:09.090 Eric Sarver, Esq.: ploy relations and we also have a special feature presentation where we spotlight a small business that has adapted pivoted and
00:02:09.390 --> 00:02:21.060 Eric Sarver, Esq.: Use in addition to keep their business going through the pandemic and I'm very happy to say that Annie and her business. I'm following that third category as my guest for the evening.
00:02:22.140 --> 00:02:28.800 Eric Sarver, Esq.: The topic of our show tonight is adapting to adversity and entrepreneurs journey through independent and
00:02:29.940 --> 00:02:40.770 Eric Sarver, Esq.: That was just a little bit more. Our topic basically cover 19 still lingering I'm sure many business owners listening tonight and even those listening later on down the road.
00:02:41.340 --> 00:02:55.050 Eric Sarver, Esq.: ARE PROBABLY WORRIED. And maybe bit worn down and it can be inspiring to witness a small business showing creativity and adapting and being successful through this rough storm that we're in.
00:02:55.620 --> 00:03:13.110 Eric Sarver, Esq.: And so in that spirit engine, the show, despite the obstacles that the pandemic pose for me as an in an in home party in home dog Learning Service. That's her company does boutique area, despite the challenges that are obviously
00:03:14.190 --> 00:03:18.660 Eric Sarver, Esq.: She has persevered created which I'll ask her. Now today.
00:03:19.980 --> 00:03:31.110 Eric Sarver, Esq.: So we'll be talking about and it will share some insights and experiences and we hope that we can motivate listeners to be inspired to keep on keeping on during these challenging times
00:03:32.100 --> 00:03:42.900 Eric Sarver, Esq.: So I just I want to introduce any little bit in terms of background, if I may. So as I mentioned, I know you of course my my guest tonight.
00:03:43.410 --> 00:03:56.040 Eric Sarver, Esq.: Still miss any core less the founder president of a luxury groomer, and it wishes, as I mentioned a boutique in house dark living business in New York City and also the Jersey City area from not mistaken.
00:03:56.730 --> 00:04:09.660 Eric Sarver, Esq.: And so began working with animals in one fashion or another during for over 21 years actually 24 years back in 1986
00:04:10.530 --> 00:04:17.520 Eric Sarver, Esq.: And he began her career as a veterinarian assistance and there after she attended to school for professional dog grooming and everything.
00:04:18.000 --> 00:04:25.080 Eric Sarver, Esq.: And after three year apprenticeship with an industry leading grammar and St. Louis, Missouri. This cross began documenting independently in 2012
00:04:25.590 --> 00:04:37.230 Eric Sarver, Esq.: And founded luxury guru in 2014 and his passion and the mission of luxury Group LLC is to make the Caribbean experience. It's calm and comfortable as possible for clients dogs.
00:04:37.890 --> 00:04:46.470 Eric Sarver, Esq.: She has known for skill and a deadness enhances it work and and her team have groomers certain Manhattan parts of Brooklyn and Jersey City.
00:04:47.520 --> 00:04:55.890 Eric Sarver, Esq.: And lastly, some of these professional dog coming credentials for those that are curious and may want to retain any for their own pet grooming needs, including
00:04:56.760 --> 00:05:07.530 Eric Sarver, Esq.: is typical of a dog emotion and cognition from Duke University. A dog, pardon me, an animal behavior and welfare certificate from the University of Edinburgh.
00:05:08.460 --> 00:05:23.550 Eric Sarver, Esq.: A CERTIFIED pet as petition for from San Bernardino and and he's also certified in PET first aid and CPR and animal handling and care techniques from the New York City Department of Health and mental hygiene.
00:05:24.840 --> 00:05:25.950 Eric Sarver, Esq.: Anyway, welcome to the show.
00:05:26.670 --> 00:05:27.120 Hi.
00:05:28.650 --> 00:05:29.250 Eric Sarver, Esq.: I'm still here.
00:05:29.310 --> 00:05:33.090 Ani Corless: Okay, I like hearing my resume. It's nice. I don't read it to myself very often.
00:05:33.960 --> 00:05:34.860 Eric Sarver, Esq.: It's good, right, good. Sounds
00:05:36.390 --> 00:05:41.280 Eric Sarver, Esq.: Great. I mean just remind us of our own value what we bring to our clients and what you know to
00:05:41.280 --> 00:05:47.550 Eric Sarver, Esq.: Honor. Yes. So I wanted to leave space. I know I said a lot about you there, but just
00:05:48.150 --> 00:06:00.540 Eric Sarver, Esq.: Perhaps the first question might be, if you were comfortable tongue is maybe something else about yourself. Any, any little tidbits you might want our audience to to know maybe perhaps what sparked your interest in
00:06:01.200 --> 00:06:01.830 Eric Sarver, Esq.: Working with that.
00:06:03.120 --> 00:06:17.700 Ani Corless: Yeah, I mean I just always like loved animals as a kid, and it really happened sort of naturally you know when you turn that age of 1516 and you say, oh, you know, I need to go get a job. You know, I have a driver's license, you know, and St. Louis is a car city so
00:06:18.690 --> 00:06:24.840 Ani Corless: I have a driver's license, where am I going to work on my friends were getting jobs at the mall and this and that. I just didn't know what I wanted to do until I passed.
00:06:25.170 --> 00:06:32.940 Ani Corless: A veterinary clinic and was like, well, I really like animals was always into biology and things like that in school loved my little dog at home.
00:06:33.990 --> 00:06:38.580 Ani Corless: And so yeah, I started working at a kennel. And that turned very quickly into vet assisting
00:06:40.080 --> 00:06:50.010 Ani Corless: Sort of duties and then that graduated from there and I sort of was on the precipice of what I like to pursue that assisting veterinary career or something else.
00:06:50.850 --> 00:06:59.280 Ani Corless: And at that time I ended up moving with my boyfriend to a smaller town there was only like two vets and I was sort of stuck without really
00:07:00.240 --> 00:07:10.200 Ani Corless: Much work are my options and their opportunity came up for a grooming school. And I thought, well, let me explore that. And I did and I would say
00:07:10.560 --> 00:07:20.580 Ani Corless: I'm also creative person I've always been into music and photography and things like that. And so I very quickly realized this combined both things for me and
00:07:22.170 --> 00:07:26.310 Ani Corless: Also wasn't as stressful or sad as a vet.
00:07:26.430 --> 00:07:31.110 Ani Corless: Clinic was, but I really, really, really loved the science of working in a vet clinic.
00:07:31.110 --> 00:07:38.310 Ani Corless: So I liked having both and what that did moving forward with sort of keep my interest in both which has become
00:07:39.330 --> 00:07:42.600 Ani Corless: Into ingrained in our mission statement as a company because
00:07:44.130 --> 00:07:56.730 Ani Corless: there often is a big disconnect between groomers and vets. They don't talk to each other as much as you would expect. And you would hope and even veterinarians aren't taught very much about grooming specifically in
00:07:57.780 --> 00:08:00.060 Ani Corless: In school and groomers
00:08:01.770 --> 00:08:05.370 Ani Corless: Can learn about that things, and some of them choose to have that knowledge, but
00:08:06.420 --> 00:08:11.820 Ani Corless: You you learn a little bit of some stuff when you go to grooming school grooming schools also like 12 weeks. Right. It's very, very short.
00:08:12.060 --> 00:08:19.980 Ani Corless: So everything in grooming is really continuing education related and it's up to the groomer, there's no regulations on a city state or federal level for groomers
00:08:20.670 --> 00:08:29.430 Ani Corless: But yeah, what was great for me is that combined everything that I really loved was science animals and creativity and art and things like that. So yeah.
00:08:30.210 --> 00:08:32.490 Eric Sarver, Esq.: You know, and I think it's very nice when we find our
00:08:33.570 --> 00:08:38.040 Eric Sarver, Esq.: Area where we can combine our skills and passions.
00:08:39.450 --> 00:08:47.580 Eric Sarver, Esq.: I look at the law that way. It's a chance to be creative, you are enjoying the second for any creative writing. And so it's a chance to apply.
00:08:48.090 --> 00:09:02.700 Eric Sarver, Esq.: Certain creativity, problem solving, but also as right and political scientists and very little exact exactly to meet your own. And so it's critical. We talked about your passion that you have to sign a dimensional demand biology.
00:09:07.530 --> 00:09:18.300 Eric Sarver, Esq.: And then I guess melded that with your creativity, which brimming so that's really, I think, interesting. It probably speaks a lot to
00:09:18.720 --> 00:09:28.980 Eric Sarver, Esq.: Have your ability to be resilient, you know, during this pandemic. And so I was wondering, I wanted to ask you, you know you you are, you've got this luxury Group LLC. It's a
00:09:29.430 --> 00:09:35.640 Eric Sarver, Esq.: boutique dog grooming. It's in house. And so I guess a lot of the the the
00:09:36.450 --> 00:09:44.130 Eric Sarver, Esq.: Benefit of it to your clients is that they have to leave their home their apartment or house. You just comes the door. You come inside and their parents.
00:09:44.670 --> 00:09:52.830 Eric Sarver, Esq.: And then along comes, you know, this code or 19 pandemic and suddenly. Everyone's afraid to be near as the one six feet away or, you know, without a master in their home.
00:09:53.280 --> 00:10:03.510 Eric Sarver, Esq.: And so I'm just wondering if you can tell us when this epidemic first hit around 10 months ago. What was the most challenging aspects for you for your business.
00:10:05.310 --> 00:10:15.690 Ani Corless: Well, I'll say. When it first happened. It was a little bit of a I think as it probably was for most people is a little bit of a ripple effect where it took people few days to a week or so to decide like
00:10:16.260 --> 00:10:25.740 Ani Corless: When are we shutting down. What are we shutting down. How do we feel about this. Are we going to adapt, you know, and that was back when everyone kept being told, three weeks in three weeks in three weeks.
00:10:26.100 --> 00:10:38.370 Ani Corless: I didn't for a second personally believe that just because I had a very close groomer friend who had moved to Italy and was living in outside of Milan and we have been very close contact for a long time before that. And I was sort of
00:10:39.150 --> 00:10:42.150 Ani Corless: Getting all those predictors of what was about to happen.
00:10:43.260 --> 00:10:58.320 Ani Corless: But also when I finally stopped working. Probably a week before my groomers because I had been told by a client that I had been in their house like five days before and they had tested positive, the whole family was positive, and they were quite sick. So I immediately shut it down.
00:11:00.030 --> 00:11:08.790 Ani Corless: And in the beginning, that's what it was. It was just sort of stop everything and everybody be safe. And the first thing I did to adapt was
00:11:09.420 --> 00:11:13.950 Ani Corless: Okay, what can I do while sitting at home. And the very first thing we were doing was offering
00:11:14.400 --> 00:11:21.750 Ani Corless: Zoom calls to help people maintain their dogs at home because the thing is, this isn't just a luxury. It's a necessity and it is a medical situation.
00:11:22.320 --> 00:11:33.360 Ani Corless: For dogs, if you'd go too long. Right. And some of the dogs that we do are quite elderly and that's why they can't go to a shop. They can't get vaccinations, because there's certain age and the shops have to require because of city.
00:11:33.960 --> 00:11:41.340 Ani Corless: Vaccinations and sometimes elderly stuff comes along with stuff that needs to be groomed taken care of. Right. They might get this
00:11:41.850 --> 00:11:49.710 Ani Corless: crazy stuff around their eyes, it has to be washed off and in a way that a groomer kind of knows how to do or their nails grow up into their pads, things like that. Right, so
00:11:50.730 --> 00:11:53.850 Ani Corless: You know, never in my life that I try to anticipate trying to tell
00:11:54.420 --> 00:12:03.300 Ani Corless: A customer. How to groom their dog on this level, but now you have to. You got to get it done right. So what are we going to do. So I was asked to host
00:12:03.870 --> 00:12:12.090 Ani Corless: multiple ones I think bond Vet Clinic had me on for two or 300 people and a trainer and the city, city dog pack had me on as sort of a
00:12:12.450 --> 00:12:22.350 Ani Corless: Grooming mentor and I have a little like fake dog that has it comes to the wig and it's for people who are wanting to train and grooming or try creative grooms on fake hair first
00:12:22.770 --> 00:12:33.960 Ani Corless: And I was able to use that and on camera kind of show people. Okay, we'll try to do this and this and people could book a one on one where I would sit there on camera throughout the entire groom and show them.
00:12:34.560 --> 00:12:38.340 Ani Corless: You know, nose to tail. What can we get done.
00:12:38.340 --> 00:12:50.310 Ani Corless: If you have to shave shave it like whatever needs to be done. Once we realize this was going to go on for months and there's definitely dogs that can't go that long without being groomed. We have tons of people that left the city all together and they weren't
00:12:50.580 --> 00:12:59.430 Ani Corless: Going to a groomer out there. There wasn't a groomer out where they were. So that was the first thing that we did. And the other thing I did was make a YouTube video.
00:13:02.280 --> 00:13:11.310 Ani Corless: It's like a seven minute video on how to brushing comb your dog because at least brushing and calming for a lot of people get them through a long, they can go quite a long time. But people
00:13:11.370 --> 00:13:12.630 Ani Corless: Not everybody knows how to do it.
00:13:12.750 --> 00:13:20.850 Ani Corless: Really properly so that video has been hugely helpful and shared a lot. That was the first stage of how we pivoted
00:13:22.320 --> 00:13:26.820 Eric Sarver, Esq.: Right, that, you know, there's a lot there what I hear.
00:13:28.230 --> 00:13:45.570 Eric Sarver, Esq.: All these things one we're gonna get more into that we have to take a quick commercial break. But so stick around. I Eric soccer hosting a lot today here and talk radio and I see that my special guest tonight and class from luxury remember a lot more ground to cover will direct them.
00:15:59.280 --> 00:16:04.560 Eric Sarver, Esq.: Welcome back to the input a lot today here with my guest tonight miss any co
00:16:05.190 --> 00:16:15.450 Eric Sarver, Esq.: Founder and President of the luxury rumor and reading a great transition so far for those that might be joining me, I asked me to describe
00:16:15.930 --> 00:16:31.890 Eric Sarver, Esq.: The most challenging aspect of the pandemic when it first hit and what your reaction was, and, if I may just kind of my observations and my own experience with my practice, but also more with my clients who are, as you know, this isn't service providers.
00:16:32.970 --> 00:16:43.710 Eric Sarver, Esq.: I like you said something very astute in the beginning it was very much like a shock, you know, sort of just the world was going on its axis is that the road just stopped spinning and
00:16:44.250 --> 00:16:50.430 Eric Sarver, Esq.: I noticed that for a lot of business owners and entrepreneurs out there. The, the initial weeks were
00:16:51.060 --> 00:17:03.570 Eric Sarver, Esq.: Hard but it almost felt a little bit simplified because we all, or I should say, many of us thought would be a shorter period than it was. And you said you were wise, the fact that it has to be provided the longer you are
00:17:04.680 --> 00:17:13.920 Eric Sarver, Esq.: correct in that assessment. I think we're all being told right for me three weeks, six weeks, a month, two months. But certainly there's that sort of initial
00:17:14.670 --> 00:17:24.570 Eric Sarver, Esq.: Shock and, you know, businesses and then people can react to shocker for me some become very much paralyzed and and others take action and
00:17:25.470 --> 00:17:37.350 Eric Sarver, Esq.: without judging either approach because really, you know, it's hard to really kick ass charged and during the pandemic. It's just an unprecedented time but you know so I heard you talking about just
00:17:37.950 --> 00:17:44.610 Eric Sarver, Esq.: Kind of that immediate shocker that, but then I heard you say that you took action and you want to live under this
00:17:45.120 --> 00:17:56.040 Eric Sarver, Esq.: Sort of online video tutorials and make a YouTube video. That's something that I've tried to impart to my listeners and also some of my clients you know that if you're in a situation
00:17:57.060 --> 00:18:05.610 Eric Sarver, Esq.: With this pandemic. Think about what you can do. Think about what is your model of of providing services and, you know, can you pivot.
00:18:06.750 --> 00:18:13.350 Eric Sarver, Esq.: Which kind of brings me to maybe another follow up question if i mean i might kind of walking
00:18:13.800 --> 00:18:22.020 Eric Sarver, Esq.: Through the pandemic. So you've passed the part where it's the initial shock and you're doing online tutorials and the YouTube video. I'm wondering
00:18:22.830 --> 00:18:36.210 Eric Sarver, Esq.: How did you for long term pivot from an in house swimming targeting service rather to a sustainable way to an active dog grooming service. How did you get a grooming part back up and running again.
00:18:37.440 --> 00:18:42.240 Ani Corless: So I feel like when did we start maybe, may we started doing that again and it was
00:18:43.080 --> 00:18:51.750 Ani Corless: It was definitely up to my workers whenever they were comfortable. I never told anyone when they should or shouldn't work. It's when do you feel comfortable and when
00:18:52.320 --> 00:19:00.060 Ani Corless: What can I do, same with the clients. I mean, I can't tell anyone what to do in this for one. I'm not going to tell my workers. They can't make money.
00:19:00.420 --> 00:19:10.230 Ani Corless: Right, if they need the money after i mean i think we were all shut down at least two months. Right. So it's like, and we weren't getting you know a ton of these zoom calls we were getting a little here and there.
00:19:10.740 --> 00:19:19.860 Ani Corless: From our clients and that was great. I mean, it kept us sane. For one, and for to it felt good to really help the other calls. I was on as a host word just
00:19:20.280 --> 00:19:28.620 Ani Corless: Free right and the YouTube thing was free. That was just to be helpful. And I think that was also something that felt good. During that time was, how can I help
00:19:28.950 --> 00:19:32.250 Ani Corless: Right. And that was one way that I could help have one of the weird
00:19:33.000 --> 00:19:44.100 Ani Corless: It's a sideways way but for people who have dogs that need to be groomed and they understand the concern of when they do go too long or they're getting mad at or they have a medical thing. It is very helpful for that. So I was I was happy to do it.
00:19:45.300 --> 00:19:51.750 Ani Corless: But that wasn't going to sustain us as a business. So when we decided to get a little more comfortable and get back in, I think, was in May.
00:19:52.650 --> 00:19:59.250 Ani Corless: Two of my workers have vehicles so they felt more comfortable because they were not going to use the subway and we had
00:20:00.120 --> 00:20:10.290 Ani Corless: Discussed with clients you know when, how we would have certain precautions and pee pee and what we would ask them as well because we have to go into their home right
00:20:10.710 --> 00:20:16.860 Ani Corless: And it was almost like you couldn't decide what would feel more comfortable at the time whether her shop would feel more comfortable, like a grooming shop or
00:20:17.220 --> 00:20:20.820 Ani Corless: Going in home. And in the end, for me, I still felt more comfortable.
00:20:21.690 --> 00:20:24.690 Ani Corless: In the home because I felt like a salon was just too many
00:20:26.910 --> 00:20:34.260 Ani Corless: Dogs are too many people I don't know how they ended up doing it but but either way, because otherwise I was going to maybe look for a space or we were considering
00:20:34.650 --> 00:20:44.040 Ani Corless: They make these mobile grooming vans, we were going to consider that. But so much of our service has to do with us coming there and the dog remaining and its own space.
00:20:44.910 --> 00:20:53.970 Ani Corless: As soon as you take them out of that it can potentially, you know, get them more nervous or whatever we take a lot of these dogs that have either had a bad you know
00:20:55.020 --> 00:21:05.610 Ani Corless: Experience somewhere or they're just genuinely so elderly or so nervous that soon as they exit the front door. So yeah, we started we started going in home again. But we had protocols and PP.
00:21:05.610 --> 00:21:06.930 Ani Corless: Ease and everything else.
00:21:07.500 --> 00:21:15.870 Ani Corless: And that was also back when people weren't sure exactly how it spread. And I think we're still aren't necessarily, you know, experts at this now, but we do
00:21:15.870 --> 00:21:22.290 Ani Corless: Have a much better understanding. And what was interesting is the first few people that call them were ready for appointments or doctors
00:21:22.950 --> 00:21:38.790 Ani Corless: So I felt pretty confident that the precautions. I was taking were good when they would ask me, and then they approved and okay now I feel more comfortable even myself. It was scary in the beginning for me to go out and I was taking cabs my other people were driving
00:21:39.480 --> 00:21:42.840 Ani Corless: Because they could find parking in Manhattan. Back then, during
00:21:44.160 --> 00:21:50.250 Ani Corless: during those first few months. Yeah, they were able to actually find parking so that worked out for us and and people
00:21:50.700 --> 00:22:02.160 Ani Corless: But we. The other challenge though is that people had left our clients had left you know our clients are mainly Manhattan 96 Street and below, and then just across the bridge into parts of Brooklyn.
00:22:02.460 --> 00:22:07.740 Ani Corless: And then as a very recently, Jersey City because one of my groomers moved out of Manhattan and now lives in Jersey City, so we're
00:22:07.740 --> 00:22:11.010 Ani Corless: offering services there. That's how that happened.
00:22:12.030 --> 00:22:18.660 Ani Corless: But yeah, we started doing that. It was all about the PPP and it stay away from us. And, you know, the whole nine but
00:22:19.740 --> 00:22:32.280 Ani Corless: It's it took. Okay. Well, our clients here, are they coming back. Everybody laughs So everything just like what most businesses. Now, I mean you're dealing with New York City changing as a whole as a business, not just adapting to coven
00:22:33.810 --> 00:22:36.540 Ani Corless: So yeah, we, we had to deal with that.
00:22:37.650 --> 00:22:45.090 Ani Corless: It's been great, it's kept me sane. I think it's kept them, same as well because we were able to get out of the house and and have a sense of normalcy, and
00:22:45.390 --> 00:22:59.220 Ani Corless: Even with some of our customers are used to seeing us and talking to us, just like hairdressers, and so you had a sense of normalcy, they might be 15 feet across the room, but with a mask on, but they're talking and it kind of feels like, hey,
00:22:59.280 --> 00:23:02.400 Ani Corless: How you doing, you know, everybody's checking in and you feel a sense of
00:23:02.580 --> 00:23:03.750 Ani Corless: Urgency right
00:23:04.770 --> 00:23:10.110 Ani Corless: Yeah, yeah. That was really good, but we still had to, we still had to face the challenge of
00:23:11.460 --> 00:23:19.860 Ani Corless: The people that weren't comfortable with us going into the home or certain Hump that we weren't comfortable just because maybe the layout or how it was. Now the other challenge that we faced as
00:23:20.370 --> 00:23:26.520 Ani Corless: We're working with sharp instruments and sometimes very wiggly dogs or whatever the case may be.
00:23:26.640 --> 00:23:31.800 Ani Corless: Which was fine before people would have us come when they were at home or if they were home, they would go into another room.
00:23:32.550 --> 00:23:42.390 Ani Corless: Kids were at school. Now this isn't the case all the kids at home. So the, the challenge with that is distractions. When you're trying to groom a dog with sharp instruments. Right, so you
00:23:42.390 --> 00:23:46.320 Ani Corless: Know your kid running into the room, or whatever. Luckily, it has really not been
00:23:46.860 --> 00:23:57.840 Ani Corless: A problem people have been really, really great. We've been adapting they've been adapting. But there's still people that aren't comfortable or we're not comfortable. So we did make another adaptation and another shift.
00:23:58.530 --> 00:23:59.790 Ani Corless: We were able to
00:23:59.940 --> 00:24:06.900 Ani Corless: team up with a vet clinic in town, because the vet clinics are not letting people in to their exam rooms either unless there's
00:24:07.710 --> 00:24:15.480 Ani Corless: Something serious like a euthanasia, but there otherwise you wait on the sidewalk with your dog and they'll take them in and this and that. So that means they have unused exam rooms.
00:24:16.170 --> 00:24:17.580 Ani Corless: So we were able to
00:24:19.080 --> 00:24:33.180 Ani Corless: team up with this vet that says, hey, you know, you want to use our unused exam rooms, you can do that. Right. So one day, one dog in and out at a time. They come in off the street from the sidewalk directly into an exam room, you know, just by me. I picked them up off the street you text us
00:24:34.260 --> 00:24:42.600 Ani Corless: In the exam rooms at this particular clinic or on one level and the clinic itself and all of their staff and all those dogs are on the lower level. So it's really isolated.
00:24:42.870 --> 00:24:48.570 Ani Corless: And being an exam room it's sterile. I mean, it's a stainless steel table that serves as a group table everything
00:24:48.690 --> 00:24:57.570 Ani Corless: In your life between dogs. There's no cages. It's one dog and and out just like it would be in the home, but in a sterile room that's not their house and not my house and not you know
00:24:58.590 --> 00:25:14.760 Ani Corless: So we've had that as an option, which has been really, really wonderful. And that actually came about because again I we keep these close relationships with veterinarians and in fact I groom to the vets at that clinics dogs myself but also
00:25:16.290 --> 00:25:27.600 Ani Corless: Well, I should back up one of the other shifts that I took, and one of the things I did with my downtime was getting a few extra certifications. So I've always kind of been known for my handling.
00:25:28.800 --> 00:25:34.470 Ani Corless: So I'm great at haircuts my groomers are fantastic at haircuts. But we also do focus a lot on
00:25:35.400 --> 00:25:43.680 Ani Corless: How the dogs are handled and just being sort of the extra gentle groomers and being really good at that, which of course we have to if we're going to take elderly dogs are stressed dogs or anything like that.
00:25:44.610 --> 00:26:00.600 Ani Corless: So, you know, being bored and and stuck at home. I thought, well, what other things can I learn even though I've been doing this 21 years there's always something to learn. And so I did get a what's called a fear free certification. That's something new.
00:26:00.870 --> 00:26:09.180 Ani Corless: I had only kind of been hearing about the last few years since 2016 or 17 I've kind of heard it floating around, and mainly because it's mainly in the vet field.
00:26:09.420 --> 00:26:20.820 Ani Corless: That I hear it but they have a fear free certification for groomers which is right up my alley. It's very much how I've been grooming my whole career of that person I apprenticed under taught me those techniques and that way.
00:26:21.840 --> 00:26:34.980 Ani Corless: But now I'm able to put a certification on it and I did learn you know another thing or two, but was great because it kind of went in line with how I grew anyway. But now I can put a label on it right so I'm adding value to myself and my company.
00:26:36.000 --> 00:26:36.510 Eric Sarver, Esq.: Right.
00:26:36.690 --> 00:26:42.000 Ani Corless: I had not particularly taken new clients in like three years all new clients went to my groomers I had
00:26:42.360 --> 00:26:58.290 Ani Corless: A set clientele and our clients are regular right like they don't leave unless they're leaving New York so right. I hadn't taken a new client. But, you know, here was an opportunity for me to do something new and shift everything which meant me taking new clients.
00:26:59.070 --> 00:27:04.080 Eric Sarver, Esq.: You know, yeah, I mean, I was a lot they hear that I hear I hear there that's really
00:27:04.530 --> 00:27:10.200 Eric Sarver, Esq.: Spot on. Right in the money in terms of what to do during the pandemic and what to do in times of crisis.
00:27:10.530 --> 00:27:21.900 Eric Sarver, Esq.: And one thing that really resonated with me and that you said is that you wanted to feel saying wanting to feel hopeful and I heard you said a few times my your videos your YouTube videos.
00:27:22.740 --> 00:27:32.130 Eric Sarver, Esq.: Right, your, you know, your assistance of people was giving feedback and and and even the instructional guys were to feel helpful and I think you know that that's
00:27:32.970 --> 00:27:38.460 Eric Sarver, Esq.: Something that I think a lot of our listeners can relate to, or taken as perhaps a lesson in terms of
00:27:38.880 --> 00:27:51.390 Eric Sarver, Esq.: Hat is being sustainable during this pandemic is that, you know, when one feels helpless for parents over the situation. And I think a lot of us experienced that. Right. I mean, also, we can't go to restaurants. You know, people are
00:27:51.960 --> 00:28:00.990 Eric Sarver, Esq.: Not able to travel and, you know, kids are home from school and there is a whole high stress situation, but just to be able to say, how can I help other people
00:28:01.500 --> 00:28:09.810 Eric Sarver, Esq.: And have that be the main point. And that was really something that I heard in your story and I also heard, you know, creativity and collaboration and that's me that
00:28:10.290 --> 00:28:17.130 Eric Sarver, Esq.: I have spoken with my clients about. And it's funny because I mean, as you know, I'm an employment law business attorney so
00:28:17.460 --> 00:28:21.810 Eric Sarver, Esq.: You know collaboration and getting creative isn't always what the compensation entails but
00:28:22.260 --> 00:28:26.190 Eric Sarver, Esq.: I remember in the beginning, just trying to give as much help as possible with my clients just
00:28:26.580 --> 00:28:39.360 Eric Sarver, Esq.: Some calls were consultation summer just giving feedback, providing links to the PPP loans and such and and some of course of our paid work in that regard and others are just answering questions, but you're being have helped people
00:28:40.260 --> 00:28:49.020 Eric Sarver, Esq.: Having that service in mind can really help to stay calm, stay sane and then to open up the sort of that that channel for creativity.
00:28:50.010 --> 00:28:56.190 Eric Sarver, Esq.: I'd like to talk more about this with you and and hear more from you about this topic, but we need to take a commercial break. So
00:28:57.090 --> 00:29:09.630 Eric Sarver, Esq.: Everyone out there listening to employment law today. Let me know you're watching live. I am your host Erick solver employment law and business law attorney at the Law Office of arrogance over and I'm here with any co
00:29:10.860 --> 00:29:19.350 Eric Sarver, Esq.: Founder and President of luxury groomer in house and as you now heard, I would have house dog grooming professional service. Stick around, we'll be right back.
00:31:39.420 --> 00:31:49.410 Eric Sarver, Esq.: Welcome back to employment law today. I'm your host, Eric Sabra here on talk radio but NYC with my guest tonight. Any Corliss any really
00:31:50.130 --> 00:31:56.520 Eric Sarver, Esq.: Some great things are down again, as we mentioned before the break. You know, you talked about being of service talked about
00:31:57.060 --> 00:32:02.790 Eric Sarver, Esq.: Team member that Nigerians, and I was going to ask you how that came about and then you kind of answered that question by describing
00:32:03.210 --> 00:32:19.500 Eric Sarver, Esq.: How you had relationships with the Nigerians over the, over the years, and I think the decision to to rent out or use that space that's terrible space must have been a positive. Was that a positive attraction. Would you say for your clients, knowing that the space was
00:32:20.730 --> 00:32:24.450 Eric Sarver, Esq.: Sterile and used by medical personnel, such as a veterinarian.
00:32:25.200 --> 00:32:34.440 Ani Corless: Yeah I would hope so. What was interesting though is I think by the time that opportunity came about and we were able to offer that
00:32:35.220 --> 00:32:47.490 Ani Corless: people's fears had shifted as far as how they felt about the virus. I think in the had we been able to offer that in like, March, April, it would have been used more
00:32:47.910 --> 00:32:50.730 Ani Corless: But by the time we were offering, which I can't remember how long ago that was
00:32:51.300 --> 00:33:03.780 Ani Corless: A number of months ago, but by then, people had kind of relaxed a little bit. They had already been using us in the home, but we know we were seeing a second spike in the numbers. So I anticipated things kind of really locking back down.
00:33:05.310 --> 00:33:17.070 Ani Corless: But interestingly, I think we've been able to make people feel quite safe in the home. And so we mostly we still just been doing that. But having that as an option is huge.
00:33:18.390 --> 00:33:26.790 Ani Corless: And you know it's worked out on a second level, I should say. One of the other reasons that happened. Yes. We work closely with these veterinarians, but
00:33:27.540 --> 00:33:35.520 Ani Corless: Sometimes, because I become such sort of a specialist and taking some of these tough cases and now with this fear free certification.
00:33:36.330 --> 00:33:46.200 Ani Corless: Which you can search online. And so even vets that didn't know me before didn't know I have that now can see online that I have that. And if someone searches for that.
00:33:46.920 --> 00:33:50.670 Ani Corless: Because they've got a tougher case that they're looking specifically for that.
00:33:51.270 --> 00:34:01.020 Ani Corless: I'll get a call. So this vet had a two dogs. I have been recently rescued that were knowingly really, really tough to groom and they were in
00:34:01.350 --> 00:34:08.310 Ani Corless: Rough physical shape as far as their, their coat, because they had been recently rescued and in their case the veterinarian.
00:34:08.670 --> 00:34:17.010 Ani Corless: Had felt that they needed to be put on some medication and done under supervision, but they don't have a groomer, you know, on site. So I kind of
00:34:17.310 --> 00:34:22.950 Ani Corless: Turn into that person that comes and that's how that happened is I had, I had groomed. A couple of them there.
00:34:23.340 --> 00:34:36.420 Ani Corless: And that situation. And we just got in a conversation about what, what are you doing with zoom rooms and they're asking me, what are you going to do a thing. Shut back down. And so, yeah, we got creative together because it also allows our customers if need be.
00:34:37.770 --> 00:34:44.490 Ani Corless: You know, once while they're there. If they decide they want something yearly done or whatever they can actually team up with that but and have
00:34:45.180 --> 00:34:54.960 Ani Corless: You know, maybe missing vaccination done or whatever. And even if it's not their particular veterinarian. It saves them a trip, whatever we all just were there to work together and it creatively.
00:34:56.130 --> 00:35:03.360 Ani Corless: Not only to keep our businesses alive, but to really help our customers, you know, get what they need done in a safe manner that everyone's
00:35:04.380 --> 00:35:05.130 Ani Corless: Okay, with
00:35:06.540 --> 00:35:06.930 Ani Corless: But
00:35:07.680 --> 00:35:20.130 Eric Sarver, Esq.: Yeah, no permitted interrupt to that just a very important point to make their to that, you know, whether you're in, you know, animal grooming or, you know, in say, you know, the sale or or in hospitality.
00:35:20.790 --> 00:35:30.450 Eric Sarver, Esq.: I think, like, the important thing is to really shift the focus towards making the customer or client feel comfortable and safe and trying to give them some semblance of normalcy. I think that, you know,
00:35:31.080 --> 00:35:41.730 Eric Sarver, Esq.: That's something that you pointed out any early on, right when you said you were going to people's houses. And I remember you recall you saying that people will just felt good seemed right to have
00:35:42.750 --> 00:35:51.330 Eric Sarver, Esq.: That sense of normalcy, just that level of, you know, okay, well we're wearing a mask where you know 1015 feet apart. We're not like hugging hello or or
00:35:51.690 --> 00:36:01.320 Eric Sarver, Esq.: or whatnot. But, you know, at least I have something that's reliable service. Right. And I noticed that with restaurants, you know, clients in mind that the restaurants were
00:36:01.920 --> 00:36:11.250 Eric Sarver, Esq.: Just even the opening, say, a backspace. If you notice he look out now people are you eating outside and he attends in you know 30 degrees right because
00:36:11.640 --> 00:36:25.260 Eric Sarver, Esq.: They just want like some level of normalcy. And so I think it's important that you and you know he talks about when I think about safety and I hear you mentioned that the fear free if I'm saying that order currently rent the fear free certificate
00:36:26.610 --> 00:36:36.360 Eric Sarver, Esq.: Now I'm just so curious what what does that entail. Tell us a little bit. What does that, how does that translate in terms of your technique or what's involved in that technique.
00:36:36.720 --> 00:36:43.530 Ani Corless: It just has to do with to keep it brief and simple. It just has a little bit to do with the technique. It's usually sort of, you know,
00:36:43.920 --> 00:37:02.460 Ani Corless: shying away from muzzles and restraints and more taking the time to cognitively change the dogs response to grooming actions, right, which is also why I paired it with the dog emotion and cognition certificate is something else I got from the Duke University while under quarantine.
00:37:02.700 --> 00:37:03.690 Ani Corless: Because the man, it was like
00:37:04.350 --> 00:37:09.060 Ani Corless: Let's further our education. Let's add more value to myself as a groomer, and to my company.
00:37:09.450 --> 00:37:10.830 Ani Corless: And watching
00:37:11.040 --> 00:37:16.260 Ani Corless: Watching our company lose clients to moving out of New York. We didn't know at the time. How much was permanent how much wasn't
00:37:17.610 --> 00:37:25.230 Ani Corless: Was sort of like, Okay, I have to shift, whereas my shift before was okay you know I'm running a company where I have people working
00:37:25.680 --> 00:37:36.390 Ani Corless: On doing the groom's and obviously I'm doing the groom's but eventually I'll need to shift to where I'm grooming less and running the company more because it's a physical job. You know, I can't do this into my 60s or whatever.
00:37:37.470 --> 00:37:43.920 Ani Corless: So that was the plan before, but one of the pivots. I made was well guess what, that's not happening now.
00:37:44.220 --> 00:37:56.160 Ani Corless: And after losing clients. It's sort of like, okay, well now I have openings, but I don't want to take new clients from my workers. This is actually a good opportunity to give people a choice.
00:37:57.960 --> 00:38:07.650 Ani Corless: So now I'm sort of the specialist. Right. I'm the special so what that also meant was, I raised my prices for me specifically right now I cost more than
00:38:08.430 --> 00:38:18.840 Ani Corless: My other groomers and it's for that reason right that someone has to really want me for the specific reasons which is a huge risk to take in the middle.
00:38:18.840 --> 00:38:23.910 Ani Corless: Of something that's like, you know, making people fearful of spending and
00:38:23.940 --> 00:38:30.360 Ani Corless: Things like that to raise raise prices and somewhat significantly was a huge risk, but
00:38:31.200 --> 00:38:43.140 Ani Corless: Um, I also stand by the fact as a company owner. If you are adding value don't under charge for what you're doing. If you can't
00:38:43.770 --> 00:38:52.950 Ani Corless: If you can't charge for what that is that you're doing, then don't offer that service offer something else that you feel the price would match the service that you're offering
00:38:53.730 --> 00:39:04.410 Ani Corless: So I had to make the decision. Are people going to go ahead and want this service and you know so far, like, the answer has been a resounding yes because it is a specific specialty. I mean, I'm getting the dogs that
00:39:05.670 --> 00:39:12.000 Ani Corless: The really special cases, right, which works out perfect because I can't do 10 dogs, a day. I can do, you know,
00:39:12.270 --> 00:39:19.950 Ani Corless: Two or three a day, which is the amount of dogs that are calling for that kind of thing. Right. And sometimes it's just temporary sometimes they just need that special
00:39:20.190 --> 00:39:27.810 Ani Corless: Once or twice or to get them started or to rehabilitate them for extra money grooms or when the recently rescued and they have to be done in the vet clinic.
00:39:28.140 --> 00:39:35.760 Ani Corless: You know, one or two or under a specific search, you know, situation and some people definitely pay me continually because they've
00:39:36.060 --> 00:39:41.580 Ani Corless: had a bad experience somewhere else. So the dogs trauma is going to take longer to fix or they just care very much about
00:39:42.030 --> 00:39:59.550 Ani Corless: The haircut. I gave it you know, it depends. But the point is that, that's my value, but it was a really, really scary risk to take in the middle of a pandemic to raise my prices or do anything to my business that could jeopardize it you know at all sure that's
00:40:01.230 --> 00:40:07.260 Eric Sarver, Esq.: A bold and courageous step, you know, I commend you for it. I think that a lot of times in this pandemic for people
00:40:07.710 --> 00:40:14.250 Eric Sarver, Esq.: The sort of the instinct is if you're running off of fear, you know, to charge less or to keep the rates, the same or
00:40:14.580 --> 00:40:28.470 Eric Sarver, Esq.: You know, people are so fearful that they're going to lose customers that they're going to lose clients that they're offering a lot of these services for free. And mind you, I mean granted. There are there, there is some benefit.
00:40:29.850 --> 00:40:36.300 Eric Sarver, Esq.: There is some value to our suffering some type of gratis like we're talking about earlier today, you know, earlier this evening.
00:40:36.930 --> 00:40:43.500 Eric Sarver, Esq.: When you're doing a video on YouTube. That's not charging that time, but ultimately your services have a value.
00:40:43.800 --> 00:40:52.650 Eric Sarver, Esq.: And, you know, one thing you did. I heard you did. And you mentioned this throughout the show and early on. Is that you in the epidemic right use that time for an opportunity
00:40:53.040 --> 00:40:56.880 Eric Sarver, Esq.: To enhance your qualifications and skills. And that's something that I think
00:40:57.420 --> 00:41:04.590 Eric Sarver, Esq.: A lot of our small business listeners can take away from this right if you, you know, if you've got down on
00:41:04.860 --> 00:41:12.000 Eric Sarver, Esq.: I don't wanna say downtime, because honestly this is not a giant 10 month vacation right it's downtime seems to imply it's like relax and sleep, you know,
00:41:12.360 --> 00:41:19.470 Eric Sarver, Esq.: But if you got say gaps in time. Maybe you're not doing the same work. Can you and I think, should you be
00:41:20.010 --> 00:41:31.800 Eric Sarver, Esq.: enhancing your skills and qualifications like like you didn't need. So then, of course, next question comes up in terms of your rates. I mean, sure, as you pointed out, not only you're offering more value, but you're
00:41:32.310 --> 00:41:41.670 Eric Sarver, Esq.: Taking more risks because even though I'm sure you're, you're obviously responsible and he talked about using protective equipment and taking taxis instead of
00:41:42.210 --> 00:41:48.870 Eric Sarver, Esq.: Public transportation, so you know you're doing things that are safe, but it is still there is inherently a risk and
00:41:49.260 --> 00:42:01.020 Eric Sarver, Esq.: Giving your services, especially if you're a public facing right during a pandemic and identity. One such as this. So I think you have every right to raise your rates. And I think it's just
00:42:01.500 --> 00:42:12.780 Eric Sarver, Esq.: Again, it's one of those things were scary and it could be counterintuitive, but if we can learn something from me tonight and her the answer from her clients was a resounding yes to that.
00:42:13.320 --> 00:42:21.870 Eric Sarver, Esq.: And I think that also you know speaks to another point I want to hope to get across to your audience tonight which is if you approach your work with passion.
00:42:22.380 --> 00:42:33.240 Eric Sarver, Esq.: And like, and like you to me. I'm going to hear it. I hear your care for your, you know, for the dogs, you know, for them. You know, it's interesting to hear you talking about the pets as if they're the direct client.
00:42:34.440 --> 00:42:40.500 Eric Sarver, Esq.: As opposed to the pet owners, even though of course reserved, you know, the ones paying them the money and everything, but
00:42:41.790 --> 00:42:51.030 Eric Sarver, Esq.: Really just, you know, to see them as patients, almost. It's a, it's a very, you know, valuable. I think lesson for people typically here so
00:42:52.170 --> 00:43:03.960 Eric Sarver, Esq.: We wow time we saw more time. But let's take our commercial break very shortly. So when we come back, I'll be asking me to for some takeaways, maybe about
00:43:04.860 --> 00:43:20.130 Eric Sarver, Esq.: What inner resources. She was drawing upon to make these bold and brave decisions and such. So along with any practical tips. Well, additional ones you get in many right now. So anyway, we've got to take a person break. Stick around, folks. We'll be right back.
00:45:42.510 --> 00:45:50.670 Eric Sarver, Esq.: Welcome back to employment law today here on talk radio and Wednesday. I'm your host Erick Sabra employment law business law attorney and
00:45:51.150 --> 00:46:01.380 Eric Sarver, Esq.: owner and founder of the law office every comes over any you and I am here today with any cross my guest and He is the president and founder of luxury Group LLC.
00:46:02.010 --> 00:46:12.360 Eric Sarver, Esq.: A dog grooming service and any we have some common commonalities, even though we're in different areas, different fields bro being self employed having workers work for us.
00:46:13.050 --> 00:46:21.000 Eric Sarver, Esq.: You know, being responsible for the buck stops here and I wanted to just reflect a bit on what you've shared so far because I really think it can be helpful.
00:46:21.510 --> 00:46:29.400 Eric Sarver, Esq.: To fellow Dog Groomers or to, as I mentioned, you know, to accountants listening tonight who are thinking about, you know, their client right there.
00:46:29.850 --> 00:46:42.360 Eric Sarver, Esq.: They're facing similar fears about the unknowns of their clients with their clients come back or their clients in the economic streets. So right now, there's no question pending, as we say in legal terms here.
00:46:43.590 --> 00:46:52.800 Eric Sarver, Esq.: It's just sort of them so reflections, you know, but but I think it's important to point these things out as a highlight the fact that, you know, in this pandemic.
00:46:53.430 --> 00:47:07.410 Eric Sarver, Esq.: Really there can be a time to take calculated risks, right, not, not, you know, dangerous risks are calculated ones such as raising your rates getting one sure and getting additional certifications.
00:47:08.790 --> 00:47:23.880 Eric Sarver, Esq.: I guess what I wondered, is, you know, did you have any you know like a community of support from fellow groomers or group that you're that you're affiliated with that that helped you to persevere through this
00:47:25.290 --> 00:47:34.110 Ani Corless: Um, I would say, yeah, I mean, I've got grooming friends I have other friends that have their own house call businesses to have them.
00:47:34.770 --> 00:47:39.270 Ani Corless: Or were to that I was talking to that were, you know, we were talking to each other about
00:47:39.690 --> 00:47:51.270 Ani Corless: Well, maybe we could all go in on one of these grooming vans and find out a way to share it, you know, park it in one of these events, lots of whatever I think it's helpful to have other people in your industry and not see everyone as competition.
00:47:51.510 --> 00:47:53.790 Ani Corless: Right. Because if you're good at what you're doing.
00:47:55.680 --> 00:48:03.300 Ani Corless: There's no competition. Right. And it's fine, and it is in times like these when your peers are going to be helpful to you.
00:48:04.140 --> 00:48:14.130 Ani Corless: Unfortunately, we were never able able to come up with any way to sort of team up or band together. Think that's just the nature of what we're doing. But had we have it would have been helpful and at least it did feel like you're
00:48:14.670 --> 00:48:18.120 Ani Corless: Brainstorming together and you're not in it alone and
00:48:18.660 --> 00:48:26.670 Ani Corless: Then, the good news is, I mean, we were even able to get out to the Hamptons or we're close with a lot of walkers and whatnot, as well. And they would let us know.
00:48:26.910 --> 00:48:34.830 Ani Corless: Hey, you know, I've got clients in the Hamptons, of course we had clients in the Hamptons and luckily you know my grammar with the vehicle was like, Okay, I'm willing to go there every
00:48:35.370 --> 00:48:44.100 Ani Corless: You know, once every two weeks, you know, for it because it's a, you know, it's a four hour drive, but if if we could book a full day for her. Then she would go out there, you know, two hours that
00:48:44.430 --> 00:48:50.070 Ani Corless: Work a day and come back and especially when not everyone was back in New York. You know, it was, it was a way for her to make
00:48:50.910 --> 00:49:06.630 Ani Corless: The wages and service. Some of the people out there. Now, we don't really have the time or capacity necessarily to get out there. We make no promises and it's not something we'd ever had time to do in the past, but when your clientele goes there, you find a way to get there, you know,
00:49:08.220 --> 00:49:25.530 Ani Corless: And do what you can do to service people and to keep people going to keep your clientele and keep your workers paid and keep everything moving and motivated and and all that good stuff. But yeah, I mean, staying staying busy is good. I also use this opportunity to
00:49:26.550 --> 00:49:36.180 Ani Corless: Like go through my Dropbox and my email and clean it up. Right. And like, stuff like that and stuff that like that will keep you saying, Now that being said, I don't have children, so
00:49:37.350 --> 00:49:49.110 Ani Corless: All love to the people at home. It's so easy for me to say go learn this and go clean your Dropbox and Coke, you know, okay. Okay, we've got three kids running around and your do homeschooling, I get it. It's not happening, but
00:49:49.350 --> 00:49:49.620 Eric Sarver, Esq.: Sure.
00:49:49.710 --> 00:49:58.170 Ani Corless: You know, if you're spinning your wheels and you've got some anxiety or whatever, you don't know what you can do. One of the first things you can do is clean your clean your email and clean and Dropbox and like
00:49:58.980 --> 00:50:05.940 Ani Corless: You know, start there. And then sometimes that stuff makes you feel, you know, and even just like go on Coursera and be like,
00:50:06.450 --> 00:50:18.810 Ani Corless: What little thing. Can I take right now. It makes you feel better about yourself, you know, and yeah, join some online groups in your field and just watch what other people are saying and maybe you get an idea, you know, that kind of thing.
00:50:20.220 --> 00:50:22.650 Ani Corless: You know, at the end of the day, just keep on truckin
00:50:23.430 --> 00:50:30.030 Eric Sarver, Esq.: Yeah, you know, like, I think there's a couple important. There are a couple of important points there to really kind of break down here, one
00:50:30.570 --> 00:50:37.800 Eric Sarver, Esq.: Just the importance of some kind of community and connection. And I think one of the hardest parts of this pandemic is
00:50:38.310 --> 00:50:45.030 Eric Sarver, Esq.: The isolation that comes with it. Anybody needs to write. I mean, especially for people and say, if they're immune compromised of a certain
00:50:45.660 --> 00:50:51.570 Eric Sarver, Esq.: Say age category, whatnot, that it's unlike other challenges, but I think we face and
00:50:52.080 --> 00:50:58.470 Eric Sarver, Esq.: As people right when tragedy strikes. What do we do, we've been together you know when when there's a horrific horrific mass shooting.
00:50:58.770 --> 00:51:08.190 Eric Sarver, Esq.: Like Las Vegas. You know, people will have a candlelight vigil, they come together right when they're 911 people come together because we need and other people in our lives to
00:51:08.580 --> 00:51:13.980 Eric Sarver, Esq.: Get through these times, and here we are on this pandemic and know people are getting sick or free to getting sick and
00:51:14.400 --> 00:51:25.920 Eric Sarver, Esq.: It's a hardship on many levels and and yet the thing that brings us a humans comfort. It's hard to do. So I think having a support group, whether it's your colleagues, whether it's friends are both
00:51:26.430 --> 00:51:33.270 Eric Sarver, Esq.: Very important. So I'm glad you made that point and then, you know, really appreciate your other point because you know you said that your
00:51:33.720 --> 00:51:43.170 Eric Sarver, Esq.: Everyone I think everyone needs to evaluate their own circumstances. So nothing, we're saying here tonight. It's meant to be sort of, you know, you should be doing this.
00:51:43.500 --> 00:51:49.230 Eric Sarver, Esq.: You know listener, I think, why aren't you doing that. Why aren't you getting degrees. It's more than hey you know this is what
00:51:49.860 --> 00:52:04.470 Eric Sarver, Esq.: Right, one of our guests any here is able to do with her situation and the resources. She has and and one resource. Of course, this time. And for people who might be, whether you're swamped at home with you know three
00:52:05.580 --> 00:52:14.340 Eric Sarver, Esq.: homeschooled children and you're maybe you're able to get one upgrade and her qualifications and maybe it will take one course, maybe not several
00:52:15.030 --> 00:52:20.520 Eric Sarver, Esq.: Maybe you can do that. Oh, that's okay. Maybe you just need to prioritize focus on your family.
00:52:20.940 --> 00:52:30.030 Eric Sarver, Esq.: But I think it's a really important point because we want people to be inspired and motivated. That's the way the reason why I bring on occasionally featured
00:52:30.390 --> 00:52:36.840 Eric Sarver, Esq.: Business owners like yourself. And for me, can go with this, but we want people to be motivated and inspired not to feel like
00:52:37.260 --> 00:52:48.570 Eric Sarver, Esq.: Overwhelmed and compare themselves and saying, oh, you know, how come I didn't do all that. So, so really good to point that out. I appreciate your, you know, giving that to our to our viewers tonight and listeners tonight.
00:52:50.010 --> 00:52:59.070 Eric Sarver, Esq.: I mean, it's funny because I had some questions or whatnot, and you actually answered a number of them, including some practical tips rate operational tips and just, you know,
00:53:00.660 --> 00:53:03.240 Eric Sarver, Esq.: How you pivoted and how you found the resources you sell
00:53:04.710 --> 00:53:07.590 Ani Corless: A wondering, the biggest things. If I can interrupt is
00:53:07.890 --> 00:53:08.430 Eric Sarver, Esq.: Please do. Yeah.
00:53:08.550 --> 00:53:20.940 Ani Corless: Listen, listen to what depending on what kind of business you're in listen to what people are asking for. Because now there's unique challenges that didn't used to be there before. So that's sometimes an opportunity to find a little
00:53:21.600 --> 00:53:23.730 Ani Corless: Niche to fill right like
00:53:24.720 --> 00:53:30.630 Ani Corless: And part of part of like for mine for your free certification and blah, blah, blah. Look, I was always good at that, because I have is from
00:53:30.840 --> 00:53:39.240 Ani Corless: Missouri, which is home of the puppy mills, which therefore is home of the rescues and so you kind of, if you were going to be a good groomer, especially with who I apprenticed under you are going to
00:53:39.930 --> 00:53:45.660 Ani Corless: Learn how to groom them well without sedation and fighting and fighting and all that other fun stuff. Right.
00:53:46.230 --> 00:53:53.520 Ani Corless: Well, when I came here most of the dogs here treated very, very well they behave very, very well. But what happened during the pandemic everyone rescued right
00:53:53.760 --> 00:54:00.090 Ani Corless: Everyone rescue dogs. So now, this comes up again. Okay. Well, let me come out of retirement, it's my time to shine. But let me
00:54:00.600 --> 00:54:09.000 Ani Corless: Do it in a way that that is productive for my business. And let me not just say, oh, I've been doing this 20 years. Trust me. Let me go ahead and put a label on it there didn't used to be certifications for this.
00:54:09.180 --> 00:54:17.610 Ani Corless: Now there is cool. I put a label on it I raised my prices. It was risky but I put all in on it and I know the value is there. I know I'm good at doing this.
00:54:17.970 --> 00:54:26.040 Ani Corless: And of course my other groomers are absolutely amazing. I just don't want to speak for them and have them do those tough cases all day, I'll, I'll take that on myself.
00:54:27.390 --> 00:54:39.240 Ani Corless: But, you know, listen to what might be a pocket or challenge that that you can fill for your business or your clients, you know, there's usually opportunities in crisis somewhere.
00:54:40.620 --> 00:54:41.070 Yes.
00:54:43.380 --> 00:54:59.010 Eric Sarver, Esq.: Clients are facing new challenges around navigating the paid time off, and all the different Paid Family Leave Act and the around the coronavirus Cures Act, so forth. So it's definitely I think a really good point worth making
00:55:00.240 --> 00:55:06.810 Eric Sarver, Esq.: In the last two minutes. We have a hard stop in two minutes. I want to, I want to. This is where I turn the floor over to you. Andy and say,
00:55:07.170 --> 00:55:16.680 Eric Sarver, Esq.: In a wrap up if you would care to share with our viewers. How do they contact you or information anything and the upcoming adventure doing the floor is all yours.
00:55:17.340 --> 00:55:23.160 Ani Corless: Sure. So I mean, the company name is luxury groomer, so you can pretty much find us at luxury groomer
00:55:23.610 --> 00:55:31.140 Ani Corless: Anything we just started a tick tock, please feel free to go on there and make fun of me. I'm still learning how that all works. But we're most
00:55:31.710 --> 00:55:36.570 Ani Corless: You know where you can kind of see all the cuteness of our work is really Instagram at luxury grimmer
00:55:37.230 --> 00:55:43.020 Ani Corless: We have a Facebook, it's not as active as I'd like. But you know I post some cute things on there. Once in a while and it has the
00:55:43.980 --> 00:55:54.480 Ani Corless: The photos from Facebook. Everyone likes to look at the photos. And of course, you can find us at luxury groomer.com and I myself. I'm hoping to start a podcast. Very soon, which is why I have these very fancy mic and
00:55:55.140 --> 00:56:06.990 Ani Corless: Your phones. And so I will be updating everyone on that when it comes, it should be called pause and reflect or we can talk about the pet industry and things like that and hopefully share tons of valuable information with people.
00:56:12.600 --> 00:56:12.870 Eric Sarver, Esq.: Like
00:56:15.000 --> 00:56:20.880 Eric Sarver, Esq.: To keep playing with it with them. So repeat. So I guess can find any other company. I love trigger when
00:56:21.060 --> 00:56:24.480 Ani Corless: You X your. Oh, and of course a YouTube, definitely, yes.
00:56:24.540 --> 00:56:36.000 Ani Corless: Yes, sorry, sorry, definitely check out the YouTube because there's some helpful videos where we sit down with vets and answer questions about tear staining and how to brush your dog and anal gland. Sorry, had to say that word on your podcast but
00:56:36.360 --> 00:56:38.760 Ani Corless: There's some good stuff on there. Again, just at luxury grimmer
00:56:39.960 --> 00:56:59.730 Eric Sarver, Esq.: Danny. Thank you so much for your time tonight. I'm Eric Sabra host of employment law today. Join us Tuesdays 5pm to 6pm on talk radio dot NYC and tune in for just a fifth and go right and his show gateway to the Smokies coming up. Thank you and have a good night.