This week, on The Conscious Consultant Hour, Sam welcomes Social Media and Marketing Strategist, Certified Hypnotherapist, Master Leadership Coach, Speaker and Bestselling Author, Laura Rubinstein.
She is the founder of Social Buzz Club, the influencer marketing platform that uses gamified content sharing to help your content go viral. Laura has developed marketing and branding strategies for more than 1,000 businesses, celebrities, coaches, financial advisors, speakers and authors across the globe helping them create more profits and brand popularity. Her profit-generating strategies and popular blog at TransformToday.com make her a highly sought-after speaker and consultant..
Her bestselling book, Social Media Myths BUSTED: The Small Business Guide To Online Revenue, Laura interviews more than thirty entrepreneurs, business owners and social media pros to debunk the myths and offer a progressive guide to building profitable and meaningful connections on networks like LinkedIn, Twitter, Facebook, Pinterest and Instagram
Sam shares two quotes of the day and encourages his listeners to seek out what will make them happy and fulfilled. The universe tends to keep us stuck in a situation for as long as our energy is focused there. Even during this difficult time, if there’s something about your life you don’t like, he encourages a shift in one’s energy process. Next, Sam introduces Social Media and Marketing Strategist, Certified Hypnotherapist, Master Leadership Coach, Speaker and Bestselling Author, Laura Rubinstein. As founder of the Social Buzz Club, she goes into detail about her past, personal growth and mentors along the way.
Sam encourages Laura Rubinstein to dive deeper into what goes on behind hypnotherapy. Laura discusses how she balanced her marketing business and hypnosis and shines light on how the universe led her towards a career combining both skills. She contributes the rise of social media marketing to helping her level the playing field with other big businesses. As a self proclaimed “micro-influencer,” Laura shares how her Social Buzz Club allows other micro-influencers to grow their small business. The club rewards those who reciprocate content sharing with access to the club and the potential of going viral. Sam discusses the process of writing his new book “Every Day Awakening” and the true message behind it.
Sam and Laura discuss traditional publishing, what it takes to take your book to the next level and the power of self marketing through a social media platform. Laura explains the gift of self publishing and importance of having a team of loyal promoters to help spread your marketing message. She also shares how important it is to match other energy and give just as much support as you take.
In this final segment, Sam talks about a personal testimony he received for his first book, The Everyday Awakening. Sam and Laura discuss how important and rewarding it is to receive these testimonies because of how validating it can be. Laura explains how writing a book can be your launching pad or part of your marketing tool. Laura shares the link for her blog, transformtoday.com.
00:00:35.340 --> 00:00:43.980 Sam Liebowitz, The Conscious Consultant: Good afternoon, my conscious co creators. Welcome to another edition of the conscious consultant. Our awakening humanity.
00:00:44.280 --> 00:00:53.100 Sam Liebowitz, The Conscious Consultant: I am very, very pleased that you're all here with me today. I've got a wonderful show in store for you with a dear, dear friend coming on shortly.
00:00:54.000 --> 00:00:56.520 Sam Liebowitz, The Conscious Consultant: Then we're going to have a really fun conversation.
00:00:57.210 --> 00:01:04.920 Sam Liebowitz, The Conscious Consultant: I also want to welcome. I know many new people have signed up for my newsletter and I've heard about me from the recent summits that have
00:01:05.160 --> 00:01:14.100 Sam Liebowitz, The Conscious Consultant: Been interviewed on, I want to thank you all for joining us and coming on today. I hope you find value in what we do. And my intention is, as always.
00:01:14.610 --> 00:01:23.280 Sam Liebowitz, The Conscious Consultant: To give you a different way of thinking about things, a different way of looking at life and a different way of showing up in the world. And I hope
00:01:23.580 --> 00:01:29.160 Sam Liebowitz, The Conscious Consultant: My intention is that this will empower you and help you to move forward in life. As always, so
00:01:29.760 --> 00:01:42.840 Sam Liebowitz, The Conscious Consultant: Of course we're going to get started with our quotes of the day from the universe and from Abraham to kick us off today. Let's see what the universe and Abraham have in store for us today. First from the universe.
00:01:43.950 --> 00:01:56.730 Sam Liebowitz, The Conscious Consultant: It may seem a bit backwards for some. But the first step, one might take towards rearranging the present circumstances of their life is to stop dwelling upon the present circumstances of their life.
00:01:57.990 --> 00:02:08.010 Sam Liebowitz, The Conscious Consultant: But for you. It's probably a no brainer. You're not like anyone else the universe. We love our quotes from Mike Dooley and the universe.
00:02:09.450 --> 00:02:13.530 Sam Liebowitz, The Conscious Consultant: Reminding us, and this is something we've talked about before in the past.
00:02:14.850 --> 00:02:25.560 Sam Liebowitz, The Conscious Consultant: About how just because something is true is a lousy reason to give our attention to it because if we want to change.
00:02:26.190 --> 00:02:33.180 Sam Liebowitz, The Conscious Consultant: How things are where we are, what's going on around us, we want to move into a different direction.
00:02:33.690 --> 00:02:52.740 Sam Liebowitz, The Conscious Consultant: The more we focus on where we are and what's happening around us and and what we're doing right here, right now, what we're experiencing the more we give our energy to that very same circumstance. And the more we give our energy to that circumstance, the more we stay stuck in it.
00:02:54.540 --> 00:03:03.810 Sam Liebowitz, The Conscious Consultant: And what the universe here is trying to encourage us to do kind of not explicitly but implicitly is you want to change things.
00:03:04.800 --> 00:03:20.760 Sam Liebowitz, The Conscious Consultant: Put your attention. Put your energy, put your focus towards where you want to go not where you are. If you don't like where you are in your career in your business and your relationships and your friendships and whatever aspect of your life.
00:03:22.050 --> 00:03:47.310 Sam Liebowitz, The Conscious Consultant: There's something about it. You don't like start visualizing start meditating on start feeling into what is it that you do want, what is it that will make you feel amazing. Awesome. Wonderful. Make you feel supported help you to feel connected help you to feel joyful and uplifted
00:03:48.840 --> 00:04:06.270 Sam Liebowitz, The Conscious Consultant: And we can do that, regardless of our external circumstances. Now look, I know there's a lot of people who are in difficult times. Right now I understand that you know it's not always easy to
00:04:08.730 --> 00:04:18.810 Sam Liebowitz, The Conscious Consultant: To stay positive and uplifting when we're in the middle of a pandemic and there's a lockdown. And we can't do some of the things that we really love to do in life.
00:04:20.910 --> 00:04:30.270 Sam Liebowitz, The Conscious Consultant: And still we can move in the direction that we want to go in because it's not about the external circumstances. It's all about
00:04:32.010 --> 00:04:38.760 Sam Liebowitz, The Conscious Consultant: How we feel on the inside the story we tell about it and and what we make of it.
00:04:39.960 --> 00:04:41.490 Sam Liebowitz, The Conscious Consultant: We can
00:04:42.510 --> 00:04:48.390 Sam Liebowitz, The Conscious Consultant: Feel good even when we're not quote unquote getting what we want.
00:04:49.620 --> 00:04:56.730 Sam Liebowitz, The Conscious Consultant: But we can always be moving in the direction of where we want to go and what what we want to have
00:04:58.590 --> 00:05:13.800 Sam Liebowitz, The Conscious Consultant: So many of you who've been with us know. This is what we talked about a lot. It's not about where we are. It's about where we want to go. And that's where I would love to see you put your focus more
00:05:14.430 --> 00:05:24.660 Sam Liebowitz, The Conscious Consultant: Where do you want to go and don't make it dependent upon external circumstances. Don't make it dependent upon what other people do what what
00:05:25.560 --> 00:05:37.590 Sam Liebowitz, The Conscious Consultant: Institutions do whatever anything else around you. It does not have to be dependent upon the environment, it's dependent upon the internal environment, not the external environment so
00:05:38.610 --> 00:05:45.090 Sam Liebowitz, The Conscious Consultant: wonderful quote great way to start us off today. Oh, on the Facebook Live I do see loyal listener patty.
00:05:45.690 --> 00:05:54.000 Sam Liebowitz, The Conscious Consultant: tuning in, probably from Tucson, as she usually does welcome Patty, thank you for the Facebook Live remember Comments, questions quotes
00:05:54.420 --> 00:06:00.960 Sam Liebowitz, The Conscious Consultant: post them in the comments section of the Facebook Live and we will respond. And as always, anyone listening.
00:06:01.380 --> 00:06:13.830 Sam Liebowitz, The Conscious Consultant: Through talk radio dot NYC. If you want to see the video, go to Facebook com slash inspired thoughts with Sam inspired thoughts. I forget one of the two inspired thoughts with Sam Yeah.
00:06:15.210 --> 00:06:18.630 Sam Liebowitz, The Conscious Consultant: Okay, next, quote, let's see what Abraham has in store for us today.
00:06:20.130 --> 00:06:24.150 Sam Liebowitz, The Conscious Consultant: Your happiness is the most significant contribution that you can make
00:06:24.720 --> 00:06:33.030 Sam Liebowitz, The Conscious Consultant: In your reaching for happiness, your opening of vortex, which makes you an avenue for the well being to flow through you.
00:06:33.450 --> 00:06:42.660 Sam Liebowitz, The Conscious Consultant: And anything that is your object of attention, under those conditions benefit by the infusion of your well being. Abraham
00:06:43.620 --> 00:06:53.430 Sam Liebowitz, The Conscious Consultant: See two very much aligned quotes. Again, I did not cherry pick these, these are the quotes that came to my inbox. This morning really actually have a feeling my guests will will have something to say about these as well.
00:06:54.510 --> 00:07:03.300 Sam Liebowitz, The Conscious Consultant: But very much in alignment. So what what the universe was saying is let's put our attention towards what we want, not what we don't want.
00:07:03.690 --> 00:07:15.810 Sam Liebowitz, The Conscious Consultant: And what Abraham is saying is that when we're happy when we're joyful when we're tuned in turned on tapped in to our source, the essence of who and what we are
00:07:17.160 --> 00:07:30.840 Sam Liebowitz, The Conscious Consultant: That we create the, you know, Abraham calls it the vortex, but we create this flow of energy that flows through us. And then what ever we're putting our attention towards
00:07:31.650 --> 00:07:45.690 Sam Liebowitz, The Conscious Consultant: Whether it's a conversation with someone, we're having, whether it's our business or career, our family, our home environment, whatever it is, when we're coming from that place of happiness and joy.
00:07:46.830 --> 00:07:56.700 Sam Liebowitz, The Conscious Consultant: Everything benefits from it. We uplift everything around us and and you can see this is true, just by your own experiences.
00:07:57.390 --> 00:08:09.720 Sam Liebowitz, The Conscious Consultant: Have you ever had a conversation with somebody who may be going into it. You weren't feeling so wonderful, but they were so energetic and happy and lively that they are
00:08:10.350 --> 00:08:18.840 Sam Liebowitz, The Conscious Consultant: Uplift you and all of a sudden after the conversation. You just feel so much better inside of you, because their joy, their happiness.
00:08:19.320 --> 00:08:36.570 Sam Liebowitz, The Conscious Consultant: Affected you in the same way somebody else's happiness affects you. Your happiness affects other people in many, many ways and sometimes not even the obvious ways and sometimes it affects people and
00:08:37.620 --> 00:08:40.500 Sam Liebowitz, The Conscious Consultant: We're not even aware of it. We don't even see it.
00:08:41.730 --> 00:09:01.650 Sam Liebowitz, The Conscious Consultant: So sometimes we just need to keep having that faith that us that that being in our own place of power being in our own place of joy and happiness and gratitude really does affect other people in such an awesome positive way.
00:09:03.300 --> 00:09:16.920 Sam Liebowitz, The Conscious Consultant: So these are very beautiful quotes that really I think helped to guide us in whatever circumstance, we're in and and I know that there are many people who
00:09:17.310 --> 00:09:23.910 Sam Liebowitz, The Conscious Consultant: Are very anxious very worried over the election here in the US over what's coming up. I mean, look, I'm in New York City.
00:09:24.270 --> 00:09:34.380 Sam Liebowitz, The Conscious Consultant: I see moving trucks all the time. People are moving into the city because they're worried about stuff. Me, I'm a native New York. I've been here my whole life. They, they ain't getting me out of here so easily.
00:09:34.860 --> 00:09:44.550 Sam Liebowitz, The Conscious Consultant: Because I know the city will bounce back. I know that people are resilient and I just had this conversation the other day with someone and and talking about how
00:09:45.330 --> 00:09:55.830 Sam Liebowitz, The Conscious Consultant: A kind of worried about what can come down. What can be happening in the next few months and they were saying how they've already seen so much resilience in people.
00:09:56.370 --> 00:10:04.110 Sam Liebowitz, The Conscious Consultant: Around them when the lockdown happened and people were not able to make a living the way they had been making but they were able to change and do things differently.
00:10:04.620 --> 00:10:18.660 Sam Liebowitz, The Conscious Consultant: And and through our resilience through our joy. Like, there's always a way forward life I truly and sincerely believe that life does not bring us any challenge that we cannot handle
00:10:19.710 --> 00:10:31.230 Sam Liebowitz, The Conscious Consultant: And indeed, if we're dealing with some kind of challenge if we deal with it in a joyful manner. If we focus on where we want to go not where we are.
00:10:32.340 --> 00:10:40.230 Sam Liebowitz, The Conscious Consultant: We will always find a way forward, we will always find a way to uplift not only ourselves, but those around us.
00:10:41.250 --> 00:10:48.180 Sam Liebowitz, The Conscious Consultant: I see Patty on the Facebook Live says each day I'm writing down three gratitude wonderful Patty. And that's one of the best ways to really
00:10:48.570 --> 00:11:04.560 Sam Liebowitz, The Conscious Consultant: Uplift ourselves and and uplift others having a gratitude practice is one of the most basic and awesome ways to do that, to uplift ourselves and to uplift others. Okay, wonderful two wonderful, amazing.
00:11:05.280 --> 00:11:17.670 Sam Liebowitz, The Conscious Consultant: Beautiful quotes of the day from Mike Dooley in the universe and from Abraham. I hope you enjoyed them, of course, we'll have more next week. And now it is my pleasure to welcome to the show my guest.
00:11:18.990 --> 00:11:27.870 Sam Liebowitz, The Conscious Consultant: Social media and marketing experts certified hypnotherapist master leadership coach speaker and best selling author Laura Rubenstein
00:11:28.500 --> 00:11:35.340 Sam Liebowitz, The Conscious Consultant: Laura. She is the founder of this of Social Buzz Club, the influencer marketing platform that uses
00:11:35.940 --> 00:11:45.180 Sam Liebowitz, The Conscious Consultant: content sharing to help your content go viral Laura's develop marketing and branding strategies for more than 1000 businesses celebrities coaches.
00:11:45.420 --> 00:11:55.020 Sam Liebowitz, The Conscious Consultant: Financial Advisors speakers and authors across the globe, helping them create more profits and brand popularity or profit generating strategies and popular
00:11:55.440 --> 00:12:06.690 Sam Liebowitz, The Conscious Consultant: Blog at transformed today calm make her a highly sought after speaker and consultant her best selling book social media Myths Busted. The Small Business guide to online revenue.
00:12:07.260 --> 00:12:17.490 Sam Liebowitz, The Conscious Consultant: Laura interviews, more than 30 entrepreneurs business owners and social media pros to debunk the myths that offer a progressive guide to building profitable and meaningful connections.
00:12:17.790 --> 00:12:27.420 Sam Liebowitz, The Conscious Consultant: Our networks like Twitter. Twitter, LinkedIn, Facebook and Instagram, and it is my pleasure to welcome my friend to the show. Laura room and Dana. How you doing,
00:12:28.020 --> 00:12:30.420 Laura Rubinstein: I'm doing great, Sam. Great to be here. Thank
00:12:31.440 --> 00:12:33.900 Sam Liebowitz, The Conscious Consultant: You, you're welcome. You're welcome. So
00:12:35.580 --> 00:12:43.140 Sam Liebowitz, The Conscious Consultant: I brought you on because I thought with your background like you're really an expert at helping people share their message.
00:12:44.670 --> 00:12:54.420 Sam Liebowitz, The Conscious Consultant: And I always like to start off, we just got a couple of minutes before the first break. I'm with, sort of, how did you get into doing this, like, how did you
00:12:55.710 --> 00:13:04.170 Sam Liebowitz, The Conscious Consultant: Start to become somebody who who really helps people in getting their message out there. I mean we you'd like a Communications major in college.
00:13:04.440 --> 00:13:11.820 Sam Liebowitz, The Conscious Consultant: You when you were like a little girl you telling your, your girlfriend's like, oh, you know, you just gotta put it out there. You got to speak more
00:13:12.990 --> 00:13:14.730 Laura Rubinstein: Actually, I was really shy.
00:13:15.120 --> 00:13:16.770 Sam Liebowitz, The Conscious Consultant: Oh, interesting.
00:13:16.800 --> 00:13:25.500 Laura Rubinstein: Yeah, really shy person. And it wasn't until after college. Well, during college I started transforming, shall we say.
00:13:25.950 --> 00:13:39.570 Laura Rubinstein: And realizing that I had something to say. So the first thing I did when I, which was recommended to me. I found mentors and just kind of fell into that was Toastmasters
00:13:39.930 --> 00:13:43.320 Sam Liebowitz, The Conscious Consultant: Oh, yes. So yeah, it was great.
00:13:43.800 --> 00:13:46.500 Laura Rubinstein: Personal Growth course in and of itself, you know, on the
00:13:46.770 --> 00:13:48.240 Sam Liebowitz, The Conscious Consultant: You know, it's not just listening to
00:13:48.270 --> 00:13:49.920 Laura Rubinstein: The concept, you had to do them.
00:13:50.550 --> 00:14:09.870 Laura Rubinstein: Right. So I realized, wow, you know, I really went from a place where he could barely hear me and you know I wasn't really out there to fully self expressed and it felt great. And I went into coaching and I went into I was actually an engineering major so no
00:14:09.870 --> 00:14:10.980 Sam Liebowitz, The Conscious Consultant: No, really.
00:14:11.160 --> 00:14:17.760 Laura Rubinstein: However, the reason I majored in in engineering was because I could choose my electives. I didn't have to take
00:14:18.120 --> 00:14:19.410 Sam Liebowitz, The Conscious Consultant: On in poly sigh.
00:14:19.650 --> 00:14:21.990 Laura Rubinstein: But I could take interpersonal communication.
00:14:22.500 --> 00:14:24.180 Sam Liebowitz, The Conscious Consultant: Oh, yeah.
00:14:24.330 --> 00:14:39.810 Laura Rubinstein: So it's kind of like counterintuitive, but it for me. It made perfect sense because I wanted that ability. I was craving. It was like this thing in me to come out and be able to express myself and then people started coming to me for advice.
00:14:40.110 --> 00:14:47.520 Laura Rubinstein: And wisdom and coaching. And somebody came to me out of my Toastmasters group and said, You should become a hypnotherapist and I'm like, huh,
00:14:48.030 --> 00:15:05.040 Laura Rubinstein: Yeah, I always liked alternative method medicine type of things. And, uh, but and I and in college at heart to heart to to go to med school because I had this and I was like, I don't want to be brainwashed for just treating symptoms. I really want to go to the root cause and
00:15:06.180 --> 00:15:19.920 Laura Rubinstein: So I did. I became a hypnotherapist and then I started getting positive feedback on that and all these the tools kept like I just kept piling into this little bag of resilience, you know, and resource.
00:15:21.030 --> 00:15:21.330 Sam Liebowitz, The Conscious Consultant: Window.
00:15:22.650 --> 00:15:29.490 Sam Liebowitz, The Conscious Consultant: Let's hold it there for a second because we got to take a break. But now I know why we get along so well because I was actually computer science major in college.
00:15:29.910 --> 00:15:36.900 Sam Liebowitz, The Conscious Consultant: And actually I was member of Toastmasters too, but before Toastmasters I was on the speech and debate team in college, a friend of mine said, oh, you should come to the team.
00:15:37.260 --> 00:15:46.380 Sam Liebowitz, The Conscious Consultant: And I was like me. He talked in front of people. What are you kidding me, but I love the coach. He was such an amazing fun guy. So I just joined just because I wanted to be around him.
00:15:46.770 --> 00:15:55.110 Sam Liebowitz, The Conscious Consultant: But then I just, I loved it. I did really well at it. I mean, I, my first talk was awful. I had it all written out on index cards and I was studying all the way through the app.
00:15:55.830 --> 00:16:03.810 Sam Liebowitz, The Conscious Consultant: But, but then like after that first one. Then there was just get better and better and better and then sure enough, like after college. I joined Toastmasters I was a
00:16:04.680 --> 00:16:15.030 Sam Liebowitz, The Conscious Consultant: Division semi finalist really sent me in a whole different direction. But okay, great. So let's let's hold it there and then when we come back, let's talk about
00:16:15.840 --> 00:16:22.170 Sam Liebowitz, The Conscious Consultant: How you ended up getting into starting the Social Buzz Club and then all about this whole concept of
00:16:22.650 --> 00:16:33.060 Sam Liebowitz, The Conscious Consultant: influencer marketing and and we'll, we'll work our way into sharing the sort of the main topic of today, which is a getting your message out through writing. Okay.
00:16:33.990 --> 00:16:46.170 Sam Liebowitz, The Conscious Consultant: Sounds good. Alright. Awesome. So everybody please stay tuned. You're listening to the conscious consultant. Our awakening humanity. We do this every Thursday 12 noon to 1pm eastern time right here on talk radio dot NYC.
00:16:46.440 --> 00:16:55.830 Sam Liebowitz, The Conscious Consultant: And all over Facebook on uninspired thoughts would Sam talk radio NYC and a whole bunch of other places, and we will be right back after this
00:16:57.570 --> 00:17:03.960 Laura Rubinstein: talk radio NYC www talk radio dot NYC now broadcasting.
00:19:10.620 --> 00:19:22.050 Sam Liebowitz, The Conscious Consultant: Welcome back to the conscious consultant. Our awakening humanity. We're speaking this hour with Laura Rubenstein, founder of Social Buzz Club and influencing marketing expert.
00:19:22.860 --> 00:19:30.090 Sam Liebowitz, The Conscious Consultant: So, so, Laura. We were talking about how, you know, a little bit of your background and how you came to to really
00:19:30.990 --> 00:19:39.360 Sam Liebowitz, The Conscious Consultant: Focus on communications. Let's just say, and then being a hip no becoming a hypnotherapist and a coach and and really helping people. Um,
00:19:40.020 --> 00:19:55.890 Sam Liebowitz, The Conscious Consultant: So what kind of, you know, there's a big difference between being a hypnotherapist and a coach and helping people to heal and then like really being a marketing expert and moving in that way. What kind of moved you in that direction of like helping people to get their message out there.
00:19:56.850 --> 00:20:00.720 Laura Rubinstein: So I like to say, I've been doing marketing since before the century.
00:20:02.910 --> 00:20:03.690 Laura Rubinstein: I've been
00:20:04.770 --> 00:20:13.770 Laura Rubinstein: You know, as I got better at speaking and I left corporate america and I became a hypnotherapist and people started seeking me out for
00:20:15.210 --> 00:20:24.660 Laura Rubinstein: You know, for, for how but also at the same time, the bread and butter really became working with speakers to help them get speaking gigs.
00:20:25.560 --> 00:20:32.820 Laura Rubinstein: I was mentored by Rhonda Britain because I worked with her. I also in the 90s. And not only did I do
00:20:35.010 --> 00:20:38.340 Laura Rubinstein: You know Toastmasters but I got involved with Amway
00:20:39.030 --> 00:20:41.700 Laura Rubinstein: Oh, I got
00:20:41.820 --> 00:20:45.240 Laura Rubinstein: Really trained in Rome meant and
00:20:46.980 --> 00:20:56.160 Laura Rubinstein: The ability to communicate with people and got over a lot of my shyness by going out and trying to build that business and I do really well and then
00:20:56.700 --> 00:21:06.450 Laura Rubinstein: I was marketing both my network marketing Amway business and hypnosis and guess what the universe showed me
00:21:07.440 --> 00:21:18.600 Laura Rubinstein: The ship the universe, show me that all the skills I had been developing in network marketing, which got over my shyness and in Toastmasters were supposed to be used for a business of my own.
00:21:19.020 --> 00:21:19.920 Um,
00:21:21.480 --> 00:21:24.300 Laura Rubinstein: And I started leading Tella classes and the day that's
00:21:24.390 --> 00:21:25.770 Sam Liebowitz, The Conscious Consultant: What was your first book you wrote
00:21:26.340 --> 00:21:28.410 Laura Rubinstein: transform your body in the mental gym.
00:21:28.950 --> 00:21:30.210 Sam Liebowitz, The Conscious Consultant: Oh, OK.
00:21:31.140 --> 00:21:39.750 Laura Rubinstein: So it's a way to. It was a, you know, improve your health and wellness without a diet or exercise plan.
00:21:39.930 --> 00:21:40.290 Sam Liebowitz, The Conscious Consultant: Right.
00:21:40.320 --> 00:21:58.830 Laura Rubinstein: It was it was everything you need, but the diet or exercise plan. Gotcha. And, and so, you know, I had a passion for writing and had a passion for connecting with people. And then what happened and I was at that time. Then I was scooped up by a guru in marketing for financial advisors.
00:22:00.000 --> 00:22:11.250 Laura Rubinstein: And he said Laura, you're the person. I want you to be my coach for my financial advisors. I'm going to teach you everything I know about marketing. So I already had network marketing at a background in corporate customer service.
00:22:11.640 --> 00:22:34.470 Laura Rubinstein: And I was born marketing my business as a hypnotherapist and a coach, mostly as a coach who did hypnosis and and so when I became the director of marketing for this financial advisory marketing company. I was hooked. I loved relationship building on purpose. It was like natural right
00:22:34.710 --> 00:22:38.340 Laura Rubinstein: And then what happened in 2008 we all know
00:22:38.490 --> 00:22:53.040 Laura Rubinstein: You know things actually happened. The markets crashed. I was working with all these great financial advisors, helping them bring in all kinds of assets under management using the best of the best relationship skills and marketing skills that may work crushing it. You know, and then
00:22:54.060 --> 00:23:02.010 Laura Rubinstein: The company. I was working with he went in a different direction. I went with another company. And then that company went another direction around the 2008 mark.
00:23:02.550 --> 00:23:16.920 Laura Rubinstein: Which was fine. A lot of my advisor clients stuck with me, but a lot of them. There was no longer the flow, but there was a second wave of something that happened in 2008 that most people don't talk about it was the rise of social media for marketing.
00:23:18.780 --> 00:23:32.160 Laura Rubinstein: And that's what I did. I was like, I saw the light. It was like manna from heaven, we now have as small business owners this place to share our messages to bring people out in the world.
00:23:33.360 --> 00:23:36.120 Laura Rubinstein: And level the playing field with the big guys
00:23:36.660 --> 00:23:36.960 Sam Liebowitz, The Conscious Consultant: Right.
00:23:36.990 --> 00:23:37.590 Laura Rubinstein: We now could
00:23:37.920 --> 00:23:43.140 Laura Rubinstein: Address millions without spending the Superbowl million dollar ad right but
00:23:44.220 --> 00:23:59.490 Sam Liebowitz, The Conscious Consultant: So, and, and, and so it kind of helped people to become more entrepreneurial that that actually, it became easier now to just sort of start your own business, because you could get the message out to so many people.
00:24:00.090 --> 00:24:10.020 Laura Rubinstein: Absolutely. And it turned out, you know, while I was doing all my personal growth and transformation in this communication. I learned that I had a different way of seeing people and their message.
00:24:10.260 --> 00:24:10.890 Than they did.
00:24:12.270 --> 00:24:20.400 Laura Rubinstein: Way that was. And then I knew from the hypnosis background, what motivated people and I knew from my network marketing bit background, what enrolled people
00:24:21.690 --> 00:24:23.700 Laura Rubinstein: This like witch's brew.
00:24:25.980 --> 00:24:40.290 Laura Rubinstein: It was became my magic of being able to help people get the word out. And in 2011 getting back to your question after taking some training on marketing like connecting all the marketing dots for the online space.
00:24:41.580 --> 00:24:52.110 Laura Rubinstein: I got with one of my colleagues and she said, You know, we really need a way to support each other. We're micro influencers. But what if all of us micro influencers got together.
00:24:52.590 --> 00:25:02.940 Laura Rubinstein: And support each other. And I go, Yeah, something like a Buzz Club or like the way to get the soul. Yeah, the social was blood right it was born out of a conversation
00:25:03.300 --> 00:25:14.250 Laura Rubinstein: And we started that, and it was, you know, people were going into Facebook groups and saying hey share my stuff. But the only time they go in there was when they wanted their stuff shared
00:25:14.430 --> 00:25:25.530 Laura Rubinstein: Right, sharing others, but in the Social Buzz Club. We game a phi, the process. So, you cannot share another's content until you've earned your way into sharing
00:25:26.550 --> 00:25:27.750 Laura Rubinstein: And have shared others.
00:25:28.530 --> 00:25:35.520 Sam Liebowitz, The Conscious Consultant: Oh ok ok so kind of rewarding people to show up in service first
00:25:36.660 --> 00:25:48.030 Sam Liebowitz, The Conscious Consultant: By then, then being able to get the reward of having other people share their stuff. Once they've actually shared their influence with other people. Exactly. And
00:25:48.090 --> 00:25:50.610 Laura Rubinstein: I call it like reciprocal content sharing
00:25:51.900 --> 00:26:05.250 Laura Rubinstein: A fight so it's fun. It makes you want to do it, it's simple and it's a great way because you know so many marketers talk about share your stuff share stuff, but I like to say what's better than you sharing your stuff out there.
00:26:05.970 --> 00:26:12.870 Laura Rubinstein: Other people share sharing your that's called going viral. So we have a system that can help you go viral. Yeah.
00:26:12.900 --> 00:26:24.690 Sam Liebowitz, The Conscious Consultant: Beautiful, beautiful. And so, and as as my listeners may remember, I might have mentioned it once or twice I am coming up with my first book every day awakening and
00:26:25.260 --> 00:26:43.380 Sam Liebowitz, The Conscious Consultant: I owe it in huge part to Laura because she helped me with finding the editor for putting this all together and helping me with my marketing efforts which we're putting all together now. So you've actually worked a lot with authors, haven't you over the last several years.
00:26:43.650 --> 00:26:44.670 Laura Rubinstein: I have
00:26:45.780 --> 00:26:54.060 Laura Rubinstein: You know it. I think I've been trading authors and marketing since around 2009 if not before some of my marketing.
00:26:54.720 --> 00:27:07.410 Laura Rubinstein: Clients in even in financial services had books, but it really helping people bring their books out and getting the word out about that as is a passion of mine and I love your book, your book is so amazing. Thank you.
00:27:08.790 --> 00:27:26.970 Laura Rubinstein: Sam, I didn't know it when but when we started working as, like, oh, he's just gonna take some of his blogs and put them in. That'll be cute but I started reading them and the way our editor got in there and and really organized it and it's so I like to call things like this makeable yes
00:27:27.090 --> 00:27:33.810 Laura Rubinstein: And but it's a rich and enriches your life. It's not just a bingeing thing it's but it could be a good thing to been done.
00:27:34.260 --> 00:27:42.720 Laura Rubinstein: Yeah, the, you know, and I loved how you frame the quotes today, just like you did that you you brought so much depth to it. It's not
00:27:43.200 --> 00:27:52.950 Laura Rubinstein: You know, for anybody who's been in the transformation space for a while. It's not new, but the reminders and the way you give the reminders in such a way that like, yeah.
00:27:53.670 --> 00:28:00.330 Laura Rubinstein: Oh, that's just what I needed to hear today, you know, or just what I need to read today. And so for me it
00:28:00.780 --> 00:28:10.350 Laura Rubinstein: It's so important that people get their message out and I'm so honored to have the opportunity to work with you on getting yours out and putting it into a book. First and foremost is
00:28:10.770 --> 00:28:14.910 Laura Rubinstein: You know for you. I hope way of, you know, saying,
00:28:15.390 --> 00:28:26.760 Laura Rubinstein: This is something that people can it take a piece of my soul, right, and give it and do what you were saying today with the joy and the happiness and let the happiness flow through you and then give it away to other people.
00:28:27.360 --> 00:28:40.590 Laura Rubinstein: And you know, you just uplift other people through that and now that you give them the tools to do that. So I love helping people get the word out, whether it's through the Social Buzz Club or other means. And we can go into those other means, if you'd like. Yeah.
00:28:40.680 --> 00:28:49.350 Sam Liebowitz, The Conscious Consultant: Yeah, yeah. Absolutely. Absolutely. I just want to say, you know, getting this book done is really, I have to say like a lifelong dream because
00:28:50.100 --> 00:29:01.950 Sam Liebowitz, The Conscious Consultant: When I was in college, I took many creative writing classes and I love the act of writing, but I was working in it at the time. And so over the years. I never
00:29:02.610 --> 00:29:08.640 Sam Liebowitz, The Conscious Consultant: I always felt like there was something inside of me that I could write and come out but I didn't really know what it was.
00:29:09.210 --> 00:29:16.080 Sam Liebowitz, The Conscious Consultant: And then, you know, like, five years ago when I started writing my blog. It's like I was doing it because I wanted more content for the newsletter.
00:29:16.680 --> 00:29:22.080 Sam Liebowitz, The Conscious Consultant: And so I just got into that discipline of writing a blog every week and then two blogs every week.
00:29:22.590 --> 00:29:32.790 Sam Liebowitz, The Conscious Consultant: And so we just like little like like instead of committing to saying, oh, I need to write a book. It was no I just need to put out a little bit this week and a little bit next week and a little bit. The week after that.
00:29:33.180 --> 00:29:39.330 Sam Liebowitz, The Conscious Consultant: But it was like after four or five years, you look back and it's like, oh my god, I have all this content. I had no idea and
00:29:39.780 --> 00:29:45.420 Sam Liebowitz, The Conscious Consultant: One of the things I didn't even really realize until the book was done, and like I had it in my hands.
00:29:45.810 --> 00:29:50.850 Sam Liebowitz, The Conscious Consultant: Was I realized, oh, you know what, this is a great book to like you just flip open to a page.
00:29:51.240 --> 00:30:00.090 Sam Liebowitz, The Conscious Consultant: And then, you know, there's a little quote that, you know, a little to page essay. Sometimes it's almost like a one page thing that you can read take a couple of minutes.
00:30:00.480 --> 00:30:09.720 Sam Liebowitz, The Conscious Consultant: And it can shift how you're feeling or shift what you're thinking about, or how you're looking at things and it really turned into something I didn't even expect
00:30:10.350 --> 00:30:26.910 Sam Liebowitz, The Conscious Consultant: And so that's one of the, I think the fun parts about being an author, sometimes is you start writing or you start creating something and it's not until it's all put together and put out there that you realize, oh, oh, like this is even more than I even imagined.
00:30:27.780 --> 00:30:35.190 Laura Rubinstein: And what I love about your process to in in putting the book together. We really pared down to how many
00:30:36.060 --> 00:30:54.030 Laura Rubinstein: 120 600 twice if you have, but you have multiple hundreds of essays. Yeah, yeah. You took the best of the best, and put them in the book so that you know a lot of people get writer's block. And so maybe some of your essays aren't like the best. You know, some are
00:30:54.030 --> 00:30:54.810 Laura Rubinstein: Better than others. That's
00:30:55.320 --> 00:31:00.240 Laura Rubinstein: Right, you put in the best of the best. And, but you didn't stop yourself from writing each day.
00:31:00.270 --> 00:31:01.680 Sam Liebowitz, The Conscious Consultant: It was just like, right there.
00:31:02.160 --> 00:31:12.090 Laura Rubinstein: And so, what a beautiful process to share with people on how to start that, because if you, you know, you have a message in you. It's not going to come out beautifully at first.
00:31:12.150 --> 00:31:12.600 Sam Liebowitz, The Conscious Consultant: Right.
00:31:12.750 --> 00:31:19.050 Laura Rubinstein: Right now, take your time with it and but don't don't put it on the back burner.
00:31:19.170 --> 00:31:26.760 Laura Rubinstein: You have is is it's going to make an impact on people and that's the very first for even if only one person reads your book you made a difference. Yeah.
00:31:26.850 --> 00:31:31.950 Sam Liebowitz, The Conscious Consultant: Absolutely, absolutely. And yeah, when I like in going through and selecting what would be the best
00:31:32.220 --> 00:31:43.200 Sam Liebowitz, The Conscious Consultant: Blogs to put in the book. It's a lot of the early stuff wasn't that good. The ideas were good, but the writing, wasn't that good. So, and, and someone actually gave me the idea of like they
00:31:43.440 --> 00:31:51.840 Sam Liebowitz, The Conscious Consultant: Go back to like their early blogs and then they rewrite them for now because now they're like in a different space. So they have a slightly different perspective and the writing is much better. I thought
00:31:52.170 --> 00:32:01.980 Sam Liebowitz, The Conscious Consultant: That's a great idea. I really need to do that because some of those early blogs were good ideas but bad lousy right thing anyway, it's time for us to take our next break
00:32:02.820 --> 00:32:06.720 Sam Liebowitz, The Conscious Consultant: Let's take this quick break and when we come back, let's talk about like
00:32:07.440 --> 00:32:15.000 Sam Liebowitz, The Conscious Consultant: What are the ways today. Like, how have things changed for authors, you know, especially now that like the self publishing world is exploded.
00:32:15.390 --> 00:32:23.100 Sam Liebowitz, The Conscious Consultant: But it's like what does it take today to be successful as an author and like you know once you do have a message and something you get out there.
00:32:23.430 --> 00:32:30.900 Sam Liebowitz, The Conscious Consultant: I'm like, how do you get the word out there like, how do you get your rating writing out there that might be different than the way people are used to thinking, okay,
00:32:32.610 --> 00:32:34.290 Sam Liebowitz, The Conscious Consultant: All right, so everybody please
00:32:36.450 --> 00:32:49.560 Sam Liebowitz, The Conscious Consultant: All right. Everybody please stay tuned. You're listening to the conscious consultant. Our awakening humanity and we'll be right back after this Miguel, I see your comment. I'm going to answer that. As soon as we come back from break. Stay tuned. We'll be right back after this
00:35:14.730 --> 00:35:24.450 Sam Liebowitz, The Conscious Consultant: And welcome back to the conscious consultant. Our awakening humanity. We're speaking this hour with a social media marketing influencer
00:35:25.080 --> 00:35:35.220 Sam Liebowitz, The Conscious Consultant: Expert extraordinaire. Laura Rubenstein, I just want to get to the Facebook Live question because my good friend, Miguel asks, When is the book launch party. How do we get your book.
00:35:36.060 --> 00:35:44.940 Sam Liebowitz, The Conscious Consultant: So the book officially launches on November 17 now it's already listed on Amazon and Barnes and Nobles and a bunch of those book.
00:35:45.390 --> 00:35:59.640 Sam Liebowitz, The Conscious Consultant: Stores any kind of book platform. You'll find it there. But please don't order it yet because we want to do a big, big blow out so we want to wait until the week of November 17 so like November 16 November 17th, and we have a special
00:36:01.500 --> 00:36:09.090 Sam Liebowitz, The Conscious Consultant: Gift gifts that we're giving away on if you go to the conscious consultant comm slash everyday ash awakening. I don't know.
00:36:09.600 --> 00:36:16.500 Sam Liebowitz, The Conscious Consultant: But it will be. I have to point F keep forgetting to point the URL everyday awakening book calm is going to take you right to that landing page.
00:36:17.160 --> 00:36:33.030 Sam Liebowitz, The Conscious Consultant: After you buy the book, you get the receipt number you put in your name, your email address the receipt number of access to these wonderful gifts. A couple of thousand dollars worth of free gifts that you can get. So please wait hold off but like starting that week.
00:36:34.500 --> 00:36:38.850 Sam Liebowitz, The Conscious Consultant: order the book but but wait until the week of November 17. Okay, please, please, please. Thank you.
00:36:40.740 --> 00:36:45.150 Sam Liebowitz, The Conscious Consultant: Okay, Laura. A authors and writing and things like that.
00:36:46.890 --> 00:36:57.360 Sam Liebowitz, The Conscious Consultant: How have things changed over the years that you've been working with authors and influencers, how have things. Have you seen things change in the publishing in the in the in the book industry.
00:36:59.970 --> 00:37:06.240 Laura Rubinstein: Well, it's certainly gotten more diverse more popular to get out there and get your book out there.
00:37:06.750 --> 00:37:12.900 Laura Rubinstein: There are now these hybrid publishers their self publishing and there's traditional publishing so many people think that
00:37:13.590 --> 00:37:21.870 Laura Rubinstein: You know if they go to get a traditional publisher, they're going to get a lot of money for it. But that's not true. Unless publishers today.
00:37:22.470 --> 00:37:32.610 Laura Rubinstein: You've got to have an amazing social media following and interaction and engagement level and you have to be, you know, prove to them, you're going to do the marketing.
00:37:33.120 --> 00:37:44.490 Laura Rubinstein: So you have to do a ton of marketing. If you're going to if you want a book to go and become a best seller and beyond and I highly recommend now that we're in.
00:37:45.030 --> 00:37:53.100 Laura Rubinstein: You know, self publishing, even if you don't want your book to be a bestseller. And that's not the biggest thing you need to accomplish, but you could use your book as a business.
00:37:53.490 --> 00:37:58.890 Laura Rubinstein: You know, it really opens doors. It's a way to get media. It's a way to
00:37:59.580 --> 00:38:11.160 Laura Rubinstein: Get gain credibility. It's a gift you can give as part of speaking engagements, it's you know, it's so it becomes such a robust tool. You can have it on consignment at different places.
00:38:11.580 --> 00:38:27.570 Laura Rubinstein: You know you can do book signings and virtual book tours, it gets it's a visibility creator like no other. So first it was just social media. Now it's social media and a book, you know, that's a magic combination. If you're going to use it to be that. Yep.
00:38:27.930 --> 00:38:34.560 Sam Liebowitz, The Conscious Consultant: I've heard it said that, like if you want a publisher to publish your book, you need to have what they call a platform. Yeah.
00:38:35.100 --> 00:38:50.580 Sam Liebowitz, The Conscious Consultant: Which is a way for you to get the word out there, because unless you're already a big name, they're not going to put any money into you and they want to know that you're going to be able to sell a whole bunch of books for them. That's right, they're counting on you.
00:38:50.790 --> 00:38:56.040 Laura Rubinstein: So, you know, a lot of people say, well, then I might as well do it myself. And sometimes that's the right answer.
00:38:56.430 --> 00:39:04.590 Laura Rubinstein: Because you then own everything. It's up to you to invest to do some of the things they would do, like, get the editor, get the
00:39:05.070 --> 00:39:16.650 Laura Rubinstein: Cover designer, get the marketing team in place. And one of the most important things you can do is get your own, you know, street team, as I like to call it in place. That's your people.
00:39:16.860 --> 00:39:17.970 Sam Liebowitz, The Conscious Consultant: That's the people who
00:39:18.060 --> 00:39:26.010 Laura Rubinstein: Have either love you professionally and or personally know that when you come out with something if you asked, they would help you promote it.
00:39:26.400 --> 00:39:33.930 Sam Liebowitz, The Conscious Consultant: Yeah, and and that's what I'm in the middle of right now, I've just been mentioned to you before the show how I'm like been sending out all these emails this week.
00:39:34.290 --> 00:39:43.080 Sam Liebowitz, The Conscious Consultant: And I'm getting such a wonderful response and it really like. First, it surprised me like I had all these email addresses in my my
00:39:44.130 --> 00:39:54.720 Sam Liebowitz, The Conscious Consultant: Email database. And so I went through and it's like, I don't really know that person. I don't really know that person that will. Oh yeah, that person knows me that I know that person they know me like yeah like I came
00:39:55.050 --> 00:39:59.460 Sam Liebowitz, The Conscious Consultant: Out and I think I ended up, it really surprised me with like something like
00:39:59.940 --> 00:40:07.110 Sam Liebowitz, The Conscious Consultant: Over 550 people that I felt like I was comfortable enough to email them to ask, Hey, would you support my book launch
00:40:07.410 --> 00:40:20.490 Sam Liebowitz, The Conscious Consultant: Now I didn't expect them all. And of course, they're all not going to respond back and say yes, but I'm really amazed at how many people have been responding back to me this week so. Oh, I would love to, of course, absolutely wonderful.
00:40:20.760 --> 00:40:27.270 Sam Liebowitz, The Conscious Consultant: Yeah, let me know. Whatever I can do and and so it makes me feel good and it's also like
00:40:27.810 --> 00:40:41.790 Sam Liebowitz, The Conscious Consultant: Wow, like I got all these people out there who are willing to share it with their friends and their family and it's like, whoa, like like this could really go somewhere like sometimes his old expression goes. Sometimes I even surprised myself. Yeah.
00:40:41.910 --> 00:40:47.130 Laura Rubinstein: And especially if we haven't done on this one day. And by the way, you're in the 20 day Countdown to your
00:40:47.400 --> 00:40:52.050 Laura Rubinstein: Oh 20 days to the launch party so yay.
00:40:52.200 --> 00:40:53.010 Sam Liebowitz, The Conscious Consultant: Yay. Yeah.
00:40:54.300 --> 00:41:09.750 Sam Liebowitz, The Conscious Consultant: November 17 market on your calendars, everyone. It's gonna be, it's gonna be a fun day. I've been preparing I'm already starting to get a bunch of interviews booked and we're gonna have a whole bunch of stuff happening on that day. So, you know, be on the lookout. It's coming.
00:41:11.070 --> 00:41:17.640 Sam Liebowitz, The Conscious Consultant: And and if anybody listening. You know, if we're friends or even. We're not friends, even if we don't know each other, but
00:41:17.910 --> 00:41:27.210 Sam Liebowitz, The Conscious Consultant: You know, if you like what you're hearing and you're willing to support and help with the book, send me an email. Sam at the conscious consultant fact calm.
00:41:27.570 --> 00:41:41.610 Sam Liebowitz, The Conscious Consultant: And if you're willing to support me please let me know and I'll put you on the mailing list and send out all the stuff Laura's helping me to organize like all the marketing for it to make it very, very easy for people to share
00:41:42.810 --> 00:41:43.590 Laura Rubinstein: Super easy.
00:41:43.830 --> 00:41:46.740 Laura Rubinstein: And to share into by really
00:41:47.190 --> 00:41:55.710 Laura Rubinstein: Right. That's the whole day and it'll be on sale. So a special price. It's a really great time because it's good right before the holidays. What a great gift. Right.
00:41:55.890 --> 00:41:56.370 Sam Liebowitz, The Conscious Consultant: Mm hmm.
00:41:56.520 --> 00:41:59.040 Laura Rubinstein: Maybe you want a digital or paperback, it just
00:41:59.400 --> 00:42:00.240 Sam Liebowitz, The Conscious Consultant: Right, just a
00:42:00.330 --> 00:42:01.050 Great.
00:42:02.730 --> 00:42:05.070 Laura Rubinstein: And it's a great gift for yourself.
00:42:05.700 --> 00:42:16.200 Sam Liebowitz, The Conscious Consultant: Right. Right. Exactly. Exactly. So, so what are some of the ways and we only have a couple of minutes before the next break. But what are some of the tools, some of the ways in which
00:42:16.620 --> 00:42:23.190 Sam Liebowitz, The Conscious Consultant: New authors self published authors, people who are just getting into it. Like, what are some of the ways to kind of get the word out about your book.
00:42:23.670 --> 00:42:35.400 Laura Rubinstein: Exactly what you're doing and what you said, I would start with your list. Hopefully you've built a list. Now, if you haven't, and that's an email list. If you haven't. Now's a great time to start right
00:42:36.240 --> 00:42:49.800 Laura Rubinstein: And the list you have right now. It could even be the people in your life. Okay, so start even just writing down a list of people who potentially help you now with social media, like I said in 2008 we leveled the playing field.
00:42:50.250 --> 00:42:56.070 Laura Rubinstein: So use it. So how would you use it and then today. How has it changed another answer to that is we have live streaming
00:42:57.210 --> 00:43:05.700 Laura Rubinstein: Doing that right now with your conscious talk radio hour and it's about being able to get on other people's live streams.
00:43:06.390 --> 00:43:16.620 Laura Rubinstein: Or podcasts or YouTube channels so building relationships. And that's always what I focus on is have you promoted anybody else. Yeah.
00:43:17.310 --> 00:43:27.690 Laura Rubinstein: And if not, you might want to start because then it's much easier to go to them and say that or if you haven't, you could say, you know what, and you can count on me in the future if you help me with this so
00:43:28.320 --> 00:43:34.650 Laura Rubinstein: You always want to be reciprocal. You want to match the energy. You don't want to just be taking and you don't want to just be giving but yeah
00:43:35.310 --> 00:43:37.350 Laura Rubinstein: It's interesting dynamic there, right.
00:43:37.440 --> 00:43:44.760 Sam Liebowitz, The Conscious Consultant: It's interesting that you make that point because I've actually had a couple of people come back to me who have emailed and said, Hey, would you be willing to support me on this. And they said,
00:43:45.060 --> 00:43:54.180 Sam Liebowitz, The Conscious Consultant: Sure. And you know what, I'm coming out with a book myself pretty soon. Would you be interested in supporting my book, too. And I'm like, of course, absolutely. I would love to support your book.
00:43:54.570 --> 00:44:04.440 Sam Liebowitz, The Conscious Consultant: And it's just kind of funny, where it's like, you can share with each other. And it just, to me, it's that lesson of we're stronger stronger together right
00:44:05.250 --> 00:44:23.280 Laura Rubinstein: We are, and one of the brilliant things you did that I want to share with people is, you got ton of testimonials ahead of time so you get a galley copy of the book to I don't know 50 people who were willing to take a look at it and see if they liked it and then write a testimonial.
00:44:23.610 --> 00:44:24.000 Sam Liebowitz, The Conscious Consultant: Yeah.
00:44:24.090 --> 00:44:30.630 Laura Rubinstein: Guess what, you have all those 50 people are now like in those books in the book. I don't know how many it is. I didn't count, but it's a lot
00:44:30.900 --> 00:44:33.060 Sam Liebowitz, The Conscious Consultant: Right, it's all together. Yeah. How many
00:44:33.420 --> 00:44:41.640 Laura Rubinstein: 1515 okay but I know you sent out a lot. And there are other people who maybe didn't do a testimonial but they still were willing to
00:44:42.210 --> 00:44:46.110 Laura Rubinstein: Promote you and do maybe a review on Amazon. When it comes out so
00:44:46.710 --> 00:44:57.510 Laura Rubinstein: You want to be in. You want to have a plan. First of all, of what you're going to do some of the things like who you're going to contact and where you're going to put promotional content up and what is your promotional content.
00:44:57.840 --> 00:45:08.610 Laura Rubinstein: And then go out and get interviews, like you're doing spread the word and it's not a one and done. So, you know, November 17 is going to be an awesome day. And we're going to get you lots of publicity and
00:45:09.090 --> 00:45:15.960 Laura Rubinstein: Sales, but this is just the launching pad. Right. All you can do with it with your book and
00:45:16.650 --> 00:45:32.880 Laura Rubinstein: It just becomes part of who you are. From then on, and you, you can use it in your other interviews and you can use it as a calling card to as a gift to other people. That's another thing, send out your book, you know, over time to people.
00:45:33.330 --> 00:45:33.540 Sam Liebowitz, The Conscious Consultant: As a
00:45:33.570 --> 00:45:42.510 Laura Rubinstein: Way of introduction and a way of showing generosity. Oh, there's so many things you can do. And we have the technology and it's so accessible now.
00:45:42.930 --> 00:45:52.260 Laura Rubinstein: That that is it's a great time to write a book and it's time to get your message out there, especially if you wanted to make a positive change in the world right
00:45:52.320 --> 00:46:00.030 Sam Liebowitz, The Conscious Consultant: Absolutely, absolutely. And to your point, I actually, I not only do I have interviews booked for, like, you know, this month, next month, but
00:46:00.240 --> 00:46:08.520 Sam Liebowitz, The Conscious Consultant: I've interviewed to look for December and January and even some in February, so it, it doesn't just stop the day of launch. It's it keeps going and like if
00:46:08.820 --> 00:46:16.710 Sam Liebowitz, The Conscious Consultant: As long as I can keep going out there and getting interviews and promoting it. There's always new people. There's always more people to connect with
00:46:17.070 --> 00:46:20.850 Sam Liebowitz, The Conscious Consultant: Okay, it's time for us to take our last, I can't believe the show's almost over. We got one more break
00:46:21.150 --> 00:46:31.350 Sam Liebowitz, The Conscious Consultant: And then we'll come back and and let's talk about what do we do after the book is launched. What do we do now, you're an author, you're a published author your book has launched. Now what okay
00:46:31.830 --> 00:46:45.060 Sam Liebowitz, The Conscious Consultant: So everybody please stay tuned. You're listening to the conscious consultant. Our awakening humanity. We do this every Thursday 12 noon to 1pm eastern time right here on talk radio dot NYC and all over Facebook Live and we will be right back after this
00:49:05.460 --> 00:49:14.130 Sam Liebowitz, The Conscious Consultant: Welcome back to the conscious consultant. Our awakening humanity, we've been speaking with Laura Rubenstein, founder of Social Buzz Club and
00:49:14.550 --> 00:49:22.050 Sam Liebowitz, The Conscious Consultant: Marketing Expert extraordinaire, and we were talking last segment we started getting into a little bit about the testimonials for the book.
00:49:22.290 --> 00:49:28.680 Sam Liebowitz, The Conscious Consultant: And before we get in. What do you do after you launch your book. I just, there was one testimonial. In particular, I really wanted to read for people
00:49:29.370 --> 00:49:36.900 Sam Liebowitz, The Conscious Consultant: And I wanted to explain why this particular one was so important to me. And this comes from Deborah eponymous who's a best selling chicken.
00:49:37.290 --> 00:49:52.170 Sam Liebowitz, The Conscious Consultant: Soup for the Soul author, she said, Sam's book is both an easy read and deeply profound it's honest It's thought provoking and even if you incorporate just one of Sam's 126 lessons into your life. I guarantee a powerful shift for the better.
00:49:52.950 --> 00:49:59.700 Sam Liebowitz, The Conscious Consultant: Whatever you're creating or dreaming of creating just close your eyes and randomly open to any page and the solution will be there.
00:50:00.000 --> 00:50:09.360 Sam Liebowitz, The Conscious Consultant: That's what I did when I first got my copy and it left me speechless. If you're looking for knowledge for the next step on your journey, look no further than everyday awakening.
00:50:10.230 --> 00:50:19.140 Sam Liebowitz, The Conscious Consultant: Now this Deborah upon him and I met through an organization that mean Laura know each other from as well. The evolutionary Business Council and this
00:50:19.500 --> 00:50:27.570 Sam Liebowitz, The Conscious Consultant: Deborah, Parliament has been as the personal development field for decades. She was Deepak Chopra is coach before he was Deepak Chopra, you know,
00:50:28.350 --> 00:50:36.660 Sam Liebowitz, The Conscious Consultant: And so when I asked her initially for a testimonial. She said, sure, but I'm a bit busy right now. And that was waiting, waiting, waiting. And then she was like
00:50:37.410 --> 00:50:44.880 Sam Liebowitz, The Conscious Consultant: You know, oh, I'll get to it this week I reached out to her again. And then she wrote back to me when she sent me the testimony. She goes, you know, Sam.
00:50:45.330 --> 00:50:57.060 Sam Liebowitz, The Conscious Consultant: I never write a testimonial unless I actually read the book and she goes, I stayed up last night until 2am reading your book and it was wonderful. So here is my testimonial. And it meant so much to me because
00:50:57.450 --> 00:51:12.510 Sam Liebowitz, The Conscious Consultant: She is somebody who's exposed to this stuff like on a daily basis. And it's been around the stuff for decades for her to say something like what she said in that testimonial really moved me and really made me feel like I actually do have something good here.
00:51:13.530 --> 00:51:14.310 Laura Rubinstein: You do.
00:51:15.420 --> 00:51:16.950 Laura Rubinstein: It's so validating, isn't it.
00:51:16.980 --> 00:51:25.680 Sam Liebowitz, The Conscious Consultant: Yeah, yeah. So that's another important reason I think to go out and get and ask people for testimonials, because it helps you to feel better about what you've created.
00:51:26.520 --> 00:51:45.720 Sam Liebowitz, The Conscious Consultant: So, so, Laura. We've only got like a few minutes left to the show. Okay, November 17 comes we've launched the book we blew it out. We got the giveaways people buying the Kindle version that paperback version it's international bestseller. Now, what day. Now, what
00:51:47.100 --> 00:51:54.780 Laura Rubinstein: So hopefully you may have had time to do everything, but it's never done you know your website's never done your marketing is never done.
00:51:55.200 --> 00:52:04.230 Laura Rubinstein: So built it into your marketing plans start thinking about beyond you know the day. Right. So is it on the sidebar of your website.
00:52:04.590 --> 00:52:16.530 Laura Rubinstein: First of all, is it there. Is it in your introduction, when people are introducing you as a speaker you noticed, I have my book in the introduction of the, you know, whether you read
00:52:17.040 --> 00:52:21.780 Laura Rubinstein: Today, and you can continue to let the media know
00:52:23.010 --> 00:52:30.660 Laura Rubinstein: That it's important. Now your book may be relevant, or make it relevant to the happenings of the day. Okay.
00:52:31.080 --> 00:52:43.980 Laura Rubinstein: So if people are feeling very depressed and it's seasonal effectiveness disorders in the news. Guess what Sam, your book everyday awakening, you are more powerful than, you know, is it a source of upliftment you can go to the media with that.
00:52:44.640 --> 00:52:52.830 Laura Rubinstein: You know need need something positive to inject into your media needs something but and substitute that's not just a Pollyanna whatever
00:52:53.130 --> 00:53:05.190 Laura Rubinstein: Well, you know, you would create a message around it that can speak to the media and the moment. Okay. When you do that, then they're going to want to interview or they'll know you are a resource for whatever you're an expert in
00:53:05.670 --> 00:53:13.380 Laura Rubinstein: Right. So if you're an expert in helping people go from x to y. They need to know how do you do that work your Twitter.
00:53:13.860 --> 00:53:28.380 Laura Rubinstein: Work your local know your local editors and editors of the columns that you read and your market reads that you're an expert in you know so and you might start working on your next book.
00:53:29.880 --> 00:53:35.430 Sam Liebowitz, The Conscious Consultant: Which I already have planned out and actually even have an idea for a third book so
00:53:36.480 --> 00:53:42.150 Sam Liebowitz, The Conscious Consultant: And I have to tell you I it's my first time actually working with a professional editor Stephanie, who was wonderful.
00:53:42.510 --> 00:53:48.450 Sam Liebowitz, The Conscious Consultant: Laura introduced me to and I really just love the process of working with an editor. It's my first time and it was really great.
00:53:48.750 --> 00:53:55.860 Sam Liebowitz, The Conscious Consultant: I see pat Duckworth our friend Pat Duckworth from across the pond out there on the Facebook Live. Thank you, Pat, um,
00:53:56.610 --> 00:54:08.430 Sam Liebowitz, The Conscious Consultant: Yeah, like, and I was thinking about that, uh, throughout the year. What to like how to keep you what you wrote relevant. And so, for example, like there's a section of my book.
00:54:09.360 --> 00:54:20.730 Sam Liebowitz, The Conscious Consultant: section for that chapter four. That deals a lot with relationships. So like that's a perfect thing in February, right, because in February Valentine's Day everyone's talking about relationships and that
00:54:21.060 --> 00:54:29.490 Sam Liebowitz, The Conscious Consultant: You know you can be creative with your own book and your own ideas of like how do you take what you have and make it relevant to what's going on.
00:54:30.090 --> 00:54:40.050 Sam Liebowitz, The Conscious Consultant: That particular month that particular week what what's kind of being talked about in the news at that time. So it's a great, a great advice for authors, um,
00:54:41.610 --> 00:54:55.470 Sam Liebowitz, The Conscious Consultant: And and and and also like the book can also be the launching pad for many other things, right, like you can take your the content of a book and you can repurpose it and reuse it for many other things right LAR absolutely
00:54:55.500 --> 00:55:03.630 Laura Rubinstein: Some of the things you can do include well if you didn't do what you did and make your book from a blog, you can create a blog from your book.
00:55:04.380 --> 00:55:14.940 Laura Rubinstein: Be know people have done that sometimes people take their work. Like, that's what I did with transform your body and in the mental Jim was that was actually a six week or 12 week program.
00:55:15.270 --> 00:55:16.500 Sam Liebowitz, The Conscious Consultant: That I put into a book.
00:55:16.530 --> 00:55:19.050 Laura Rubinstein: And then I was able to better market that program.
00:55:19.890 --> 00:55:20.910 Laura Rubinstein: As it became the work
00:55:21.000 --> 00:55:34.890 Laura Rubinstein: It had it had a supplementary workbook with it and a supplementary journal with it. So it became part of a whole package. But the book was standalone in and of itself as well. So whether you you know you can start a whole information.
00:55:36.510 --> 00:55:41.850 Laura Rubinstein: You know, kind of course platform out of your book. It could be the launching pad or can be
00:55:42.240 --> 00:55:59.160 Laura Rubinstein: Kind of the outgrowth of it to get you more publicity for your program. So if you have something to teach and train and we want to create a, you know, speaking empire a training empire, it could be the launching pad or part of your marketing for it.
00:55:59.700 --> 00:56:13.740 Sam Liebowitz, The Conscious Consultant: Right, right, because in a way also. Now you have the content and by doing the appropriate marketing for your book you've now increase your visibility you've increased your awareness among people so now
00:56:14.250 --> 00:56:29.820 Sam Liebowitz, The Conscious Consultant: Especially if you've created something good and people, let's assume people really like what you've come up with. Now they're going to want to know what's next, what's next. What else do you have, which it may be another book or it may be a course or and maybe a mastermind group or maybe
00:56:31.560 --> 00:56:40.560 Sam Liebowitz, The Conscious Consultant: Like you say a blog and newsletter whatever any kinds of support that that you feel appropriate to give out there. So Laura we're we're down to the tail end of the show.
00:56:41.400 --> 00:56:49.230 Sam Liebowitz, The Conscious Consultant: I would be remiss in my duties, if I did not give you an opportunity to let people know where can they find you. How can they get in touch with you.
00:56:50.580 --> 00:56:50.970 Sam Liebowitz, The Conscious Consultant: Go ahead.
00:56:51.390 --> 00:57:00.870 Laura Rubinstein: As you said at the beginning of the show transform today calm is my blog. It's where you can find me and about the services we offer as a digital marketing agency and
00:57:01.410 --> 00:57:10.890 Laura Rubinstein: book publishing support agency as well. So that's how we get you your editor and we have I call myself a matchmaker
00:57:11.340 --> 00:57:24.060 Laura Rubinstein: I take the project that's at hand. And I find the right team members and then together we work on a strategy and implement it. So if you need support getting the word out about you. We've got lots of avenues.
00:57:25.950 --> 00:57:29.220 Laura Rubinstein: Or Laura at transform today.com if you want to email me
00:57:29.820 --> 00:57:35.820 Sam Liebowitz, The Conscious Consultant: All right. Wonderful. Yes, transform today calm. It's been a wonderful a personal experience.
00:57:36.420 --> 00:57:43.230 Sam Liebowitz, The Conscious Consultant: Everybody knows my loyal listeners knows I don't endorse people that I haven't had a good experience with it's been wonderful.
00:57:43.470 --> 00:57:53.370 Sam Liebowitz, The Conscious Consultant: Working with you on this project. And it's just the first project. I know we got a lot more stuff to do after this. So I highly encourage you if you're even you're thinking about writing a book.
00:57:54.690 --> 00:58:06.870 Sam Liebowitz, The Conscious Consultant: You want to consult with Laura about the best way to prepare and get ready for that. So you want to start off and do it right from the beginning and
00:58:07.500 --> 00:58:20.160 Sam Liebowitz, The Conscious Consultant: You know having professionals like Laura, who are experienced who have success. That's the best way to go. Laura. Thank you so much for taking the time out of your busy schedule for coming on the show today. I really appreciate it.
00:58:21.270 --> 00:58:22.770 Laura Rubinstein: Thank you so much. My pleasure.
00:58:23.190 --> 00:58:31.740 Sam Liebowitz, The Conscious Consultant: You're most welcome. You're most welcome. And thank you, my listeners and people on talk radio dot NYC and on the Facebook Live. Thank you for coming out today.
00:58:31.950 --> 00:58:42.630 Sam Liebowitz, The Conscious Consultant: Please stay tuned on talk radio dot NYC coming up next. It's can foster in his show voices of courage found later this afternoon with Antonio Thompson in here show. So now you know at 5pm Eastern
00:58:42.900 --> 00:58:51.750 Sam Liebowitz, The Conscious Consultant: And this evening. Graham Dobbin and show them mind behind leadership at 7pm. Thank you all for tuning in. We will talk to you next week.