On this week’s show we visit Riverdale, in the Bronx.
My guests will be Rediscovering New York regular guest and the show’s Special Consultant, David Griffin of Landmark Branding, and Betty Campbell-Adams, owner of the Famed Lloyd’s Carrot Cake.
To begin the podcast, Jeff introduces guest-regular, David Griffin. David talks about his relationship with NYC, where he grew up, and how he first got interested in NYC architecture, real estate, and restoration. He moves on to talk about the Native Lenape people who were the first to settle in the now Riverdale area, and then relays the name origin of Spuyten Duyvil in the Bronx. Following this, David talks about the first European settlers in this area, how it looked back then, and how estate looks now.
David talks about his company, Landmark Branding, what his work entails, and how people can get in contact with him. Continuing on the topic of Riverdale, David talks about what spurred development in Riverdale to become more suburban. He highlights how aspects of architectural design and city planning wanted to emphasize the commuter’s contact with nature and scenic views. He then shares some iconic historical figures who found refuge in Riverdale, including president JFK, composer Bartok Bela, and singer Ella Fitzgerald. David lists some of the famous schools that can be found in Riverdale and one of the famous parks in all of NYC. To end the podcast, David shares his thoughts on the future of Riverdale and its legacy.
Jeff introduces his next guest, Betty Campbell-Adams, owner of the famed Lloyd’s Carrot Cake which has been a business for 35 years.. To begin, Betty talks about when she first moved to NYC, where she grew up, and her marketing background. She then talks about how her late husband first began Lloyd’s Carrot Cake and where the business is today. Betty reminisces when she first met her husband, how she first began to help manage the business, and some of the challenges she faced when her husband passed away.
Betty begins this segment of the podcast talking about the non-profit organizations she was involved with. She talks about her relationship with Riverdale and how her business fares in this neighborhood. After describing the atmosphere surrounding Riverdale and what she believes makes it unique, Betty also talks about her customers, some of whom are outside of the country. She then speaks in-depth about what it takes to make her famous carrot cakes. Following, Betty shares other thoughts on Riverdale and some advice for someone who wants to open up a business. To end the podcast, Betty talks about the future of Lloyd’s Carrot Cake.
00:00:33.090 --> 00:00:33.900 Jeff Goodman: Hello everyone.
00:00:35.220 --> 00:00:41.910 Jeff Goodman: Welcome to our listeners in the Big Apple from across the US and around the world. I'm Jeff Goodman and this is rediscovering New York
00:00:42.480 --> 00:00:52.080 Jeff Goodman: Professionally, I'm a real estate broker with Halstead and I love New York rediscovering New York as a weekly program about the history texture and vibe of our amazing city.
00:00:52.950 --> 00:01:01.590 Jeff Goodman: And we do it through interviews with historians local business owners nonprofit organizations preservationist local musicians and artists and the occasional elected official
00:01:02.580 --> 00:01:11.550 Jeff Goodman: On some shows like tonight we focus on an individual New York neighborhood we explore its history and its current energy. What makes that particular New York neighborhood special
00:01:12.420 --> 00:01:18.180 Jeff Goodman: Sometimes we host show is about an interesting and vital color of the city and its history. That's not focused on one particular neighborhood.
00:01:19.050 --> 00:01:27.720 Jeff Goodman: Prior episodes have covered topics as diverse and illuminating as American presidents who came from lived in or who had some history in New York, they were about half of them, by the way.
00:01:28.560 --> 00:01:35.940 Jeff Goodman: The history of women activists in the women's suffrage movement in the city. We've talked about African American history in the city. Going back to the time of the Dutch
00:01:36.780 --> 00:01:45.720 Jeff Goodman: History of the city's LGBT community and the gay rights movement, we've explored the history of bicycles and cycling. We've looked at the history of punk and Opera.
00:01:46.200 --> 00:01:54.690 Jeff Goodman: They were favor. They were different shows, even though I'm fan of both we've looked at our public library systems. We actually have three in New York, we only have one or two. We have three
00:01:55.440 --> 00:01:58.200 Jeff Goodman: We've looked at our greatest train stations and even some of our bridges.
00:01:59.160 --> 00:02:06.090 Jeff Goodman: After the broadcast each show is available on podcast, you can get us on iTunes Spotify SoundCloud Stitcher and some other services.
00:02:06.720 --> 00:02:12.960 Jeff Goodman: Tonight, will your journey into the Bronx to Riverdale which is one of my favorite neighborhoods in the Bronx and one of the most beautiful
00:02:13.770 --> 00:02:24.720 Jeff Goodman: On our first guest is a rediscovering New York regular and the show special consultant David Griffin David is a lifelong architectural enthusiasts providing
00:02:24.720 --> 00:02:25.950 Jeff Goodman: Creative sales enhancing
00:02:25.950 --> 00:02:36.780 Jeff Goodman: Services for the national real estate community. He's the founder and CEO of landmark branding his clients include architects and design firms in addition to developers brokers and marketing companies.
00:02:37.500 --> 00:02:42.300 Jeff Goodman: David's room at the top serious co hosted with Jennifer walls of nascent art, New York.
00:02:42.720 --> 00:02:49.830 Jeff Goodman: Is the only ongoing networking series and real estate to feature tours of Manhattan's greatest buildings and I've been lucky to participate in some of them.
00:02:50.790 --> 00:03:06.120 Jeff Goodman: David's latest blog every building on Fifth documents every single building on Fifth Avenue from Washington Square right up to where Fifth Avenue ends at the Harlem River in Harlem, by the way, his writing has appeared in real estate weekly Metropolis dwell and the national trusts preservation
00:03:07.200 --> 00:03:09.930 Jeff Goodman: David, welcome back to rediscovering New York
00:03:10.290 --> 00:03:12.960 David Griffin: Hi, Jeff, thanks for having me. I'm
00:03:12.990 --> 00:03:19.380 Jeff Goodman: Sorry, we're not in studio again due to the pandemic, but it's great to be able to see you and you have such a good connection tonight to the picture is so clear.
00:03:19.410 --> 00:03:20.580 Jeff Goodman: Crystal clear on zoom
00:03:21.060 --> 00:03:21.450 David Griffin: Thank you.
00:03:22.440 --> 00:03:32.370 Jeff Goodman: Um, you're a regular and some of our listeners know you and your background, but some don't, you're from the greater area but not from the city itself, at least on originally
00:03:33.450 --> 00:03:41.880 David Griffin: No, I grew up on Long Island until I was about 12 and then we moved up into the Hudson River Valley, which is where my grandmother was living
00:03:42.510 --> 00:03:53.580 David Griffin: Here, more or less. Ever since I have lived in the city for quite a while as an adult. After college, I always sort of considered myself in New Yorkers New York was always dust and that's where you left to go
00:03:56.220 --> 00:04:11.670 David Griffin: Yeah, it was sort of, you know, when you're in this area, you begin to notice older buildings and their histories and it just was something that kind of led one thing to another to an interesting architecture built environment has been most fabulous.
00:04:14.400 --> 00:04:19.920 Jeff Goodman: How did you get interested in architectural history and specifically in New York architectural history, David.
00:04:20.940 --> 00:04:22.470 David Griffin: Well, um,
00:04:23.670 --> 00:04:31.320 David Griffin: My siblings and I were among the earliest children to be actually workers for the New York State Parks system.
00:04:32.550 --> 00:04:43.890 David Griffin: Or I should say a park in New York State old that page restoration hired us as costumed interpreters, when we were all very little, and we wore clothing from the period of being
00:04:44.580 --> 00:04:53.490 David Griffin: 60 so around the American Civil War, and we demonstrated how children would have played games back that was sort of games, you know, children played
00:04:54.390 --> 00:05:03.870 David Griffin: Things like tops blocks, that kind of thing. And we had a chance to actually stay over occasionally in some of the old houses that have been moved to the museum.
00:05:04.410 --> 00:05:13.680 David Griffin: And I think that really kind of a walk. Something anywhere. I was sort of like, wow, these buildings, they're they're old. They're not like new buildings, they have a sort of a story that they can tell
00:05:14.070 --> 00:05:22.530 David Griffin: They've seen things people have lived here left very different lives. And that's just one thing led to another and it's always something that sort of interest to me throughout my life.
00:05:23.850 --> 00:05:25.620 David Griffin: Whereas in the wise, what's up.
00:05:29.280 --> 00:05:38.610 Jeff Goodman: Well Riverdale Riverdale actually when so much of New York is really old. It's, it's had people from Europe here for for almost 400 years
00:05:39.300 --> 00:05:46.200 Jeff Goodman: But one question I always like to ask. And we're also going to touch a little bit on the history of spite and diverse fighting divers right below Riverdale and a little
00:05:46.830 --> 00:05:54.420 Jeff Goodman: Space of land across the hall and river. I'm kind of like Dumbo and vinegar Hill people sort of associate them together at
00:05:55.110 --> 00:05:55.680 Jeff Goodman: The same
00:05:57.510 --> 00:06:11.310 Jeff Goodman: Geographically and you cross the river and you feel like you're in Riverdale when actually it's first and in spite and divulge with their local native land on the people's living in what would later become Riverdale before it was settled by Europeans.
00:06:12.270 --> 00:06:18.360 David Griffin: Yes, I mean the lobby people lived up and down the entire length of the Hudson River Valley throughout the state.
00:06:18.810 --> 00:06:29.130 David Griffin: And then were less populous in places like the Catskills because the terrain was so and even and game was a little bit harder to
00:06:29.610 --> 00:06:37.920 David Griffin: sort of manage, although they did have they had hunting expeditions to went into the mountains, but the entire area around here was also populate is very much
00:06:39.690 --> 00:06:50.070 Jeff Goodman: Well, before we talk about European settlement in Riverdale there's a colorful bit of history that you shared with me earlier that involves the Bronx right across from the northern most part of Manhattan Island, what
00:06:51.330 --> 00:06:51.870 Jeff Goodman: What happened.
00:06:52.350 --> 00:07:04.500 David Griffin: It's, it's sort of one of the very earliest sort of folk heroes, if you will, in one has now come to the American history of though. It happened at the time of the Dutch colonies of the United States was not idea that
00:07:05.670 --> 00:07:12.150 David Griffin: There was a man and Anthony von corner, who was a trumpeter for the Dutch garrison setup. Then in Amsterdam.
00:07:13.050 --> 00:07:19.530 David Griffin: And he was noted to have a very lively personality. He was rather peppery. He was very stout
00:07:20.130 --> 00:07:29.430 David Griffin: When he wasn't working for the garrison. He also played music of cancers and things of this nature and he was, you know, one of those kind of larger than life figures.
00:07:29.850 --> 00:07:36.240 David Griffin: According to legend, and 1642 Peter styles of the colonial governor of New Amsterdam Connie and
00:07:37.110 --> 00:07:48.570 David Griffin: Having learned to the English expedition was on its way to kind of sees control evidently ordered Vancouver there to rouse to villages long dinner with a trumpet call to war, sort of like Paul Revere saying the British are coming to benefit.
00:07:49.740 --> 00:07:58.620 David Griffin: Well, point out that he didn't get any further than spite Diebold because it was a storm and evening when he arrived at the upper end of Manhattan.
00:07:58.950 --> 00:08:11.400 David Griffin: There was no ferryman available. So he decided he would swim across the Harlem River, quote unquote, in spite of the devil, which is where many people think the main spiking devil came from, but he drowned in the attempt
00:08:12.570 --> 00:08:21.450 David Griffin: Some sources state that this region derives its name for that. However it may also be a botched rendition of the words devil spouse or spouting devils.
00:08:21.870 --> 00:08:32.310 David Griffin: As there were very turbulent parents and that part of the river and they could look like something was underneath the water sort of blowing bubbles upwards so six of one, half dozen another
00:08:33.210 --> 00:08:38.220 Jeff Goodman: Well, there's still are, if you, you know, hang out in spite and dial down by the metro North station around
00:08:38.790 --> 00:08:39.690 Jeff Goodman: Inside you can
00:08:39.870 --> 00:08:40.920 Jeff Goodman: You can see the water turning
00:08:41.250 --> 00:08:53.220 David Griffin: Exactly so. Vancouver has another major landmark named after him actually up in the highlands and there was a joke that these to make those know you would notify them this enormous shiny red nose.
00:08:53.880 --> 00:09:04.710 David Griffin: Probably you know we know where that came from one story related by someone and Charles and scanner tells us a sturgeon killed by array of some light reflected off the know
00:09:05.760 --> 00:09:12.450 David Griffin: Anthony's knows mountain up in the highlands is a humorous reference to that fishing story.
00:09:12.840 --> 00:09:18.330 David Griffin: But speaking about fish. There was a witness to that quarterly as death stated that, quote unquote, the devil.
00:09:18.660 --> 00:09:28.980 David Griffin: In the shape of a giant fish swim up and proceeded to seize Anthony by the leg and drag them into the waves and people now think that that may have been the earliest recorded shark attack.
00:09:29.700 --> 00:09:39.090 David Griffin: World that that wasn't just you know Hocus Pocus serves you know focus ology of something could have been coming enough to remember seeing him and just, you know, taking
00:09:42.060 --> 00:09:44.550 Jeff Goodman: Your one things I love about New York is that
00:09:45.990 --> 00:09:47.970 Jeff Goodman: New York has it all as a being
00:09:48.030 --> 00:09:50.280 Jeff Goodman: Used to say formulary been including apparently
00:09:50.430 --> 00:09:52.530 Jeff Goodman: The first recorded shark attack in the world.
00:09:54.480 --> 00:09:59.160 Jeff Goodman: When did Europeans first started to settle in Riverdale
00:09:59.940 --> 00:10:11.520 David Griffin: Well now we're settlers from the colonial period, but there weren't very many of them. And then finally, in the late 17th century, Frederick Phillips, who was the Lord of Philips manner and Westchester County.
00:10:12.360 --> 00:10:21.150 David Griffin: At this point, this was now a British colony. So he received permission to construct a bridge across fight and title Creek and charged tolls.
00:10:21.600 --> 00:10:31.380 David Griffin: So kingsbridge was located roughly south of where West 20 30th Street is today and it opened in 1693 the original rich
00:10:31.860 --> 00:10:41.640 David Griffin: So this helped open up the location as a whole to gradual development, although remain relatively untouched until the 19th century, it was snow very, very rural
00:10:42.000 --> 00:10:49.410 David Griffin: And then even in the 19th century, at the beginning of what became the age of states as well. The New Yorker is moving up from Manhattan.
00:10:50.070 --> 00:10:57.510 David Griffin: Established big country Farms up in that neck of the woods. So you had lavish properties, but they were surrounded by
00:10:58.200 --> 00:11:13.680 David Griffin: Farmland they were surrounded by fast lawns. It wasn't suburbia. The way we would think of it now. And it wasn't what it looks like now, either it was how's this kind of staked out over large portions of land like Millbrook up in Duchess County.
00:11:14.580 --> 00:11:19.200 Jeff Goodman: Now I want to go back a little bit, I just realized something that one of the
00:11:21.060 --> 00:11:31.470 Jeff Goodman: New York City got its new Amsterdam got its charter and 1653 do in no small part to this guy named Adrian Van. Van der dunk.
00:11:32.250 --> 00:11:41.940 Jeff Goodman: his estate was mostly in Yonkers by the water, but it did go down to Riverdale. There's a great book about Vanda donkin about how New York out its charter. It's called the island at the center of the world.
00:11:42.480 --> 00:11:57.780 Jeff Goodman: Written by Russell shorter, who has said he would be on my show sometime, hopefully, talk to him about colonial Dutch history. Um, so now we move to the 19th century, and then estate started to be built built built in the area. Are there any remnants of those states today.
00:11:58.020 --> 00:12:10.380 David Griffin: Yes, in northern Riverdale what is now the failed certain area was part of the estate of a major Joseph delafield purchase 250 acres and 1829 and named it after an ancestral stay in England.
00:12:11.100 --> 00:12:25.170 David Griffin: And one of the most remarkable houses to survive is grace and which is one of the largest domestic designs of JAMES BROWN, JR, who is a designer St. Patrick's Cathedral, the main building at Vassar College and the castle at the
00:12:25.170 --> 00:12:32.010 David Griffin: Smithsonian Institution, so it's it's quite an amazing structure as it sort of works in both English and Dutch coughing case.
00:12:32.340 --> 00:12:45.840 David Griffin: It was expanded over the years, many times. And currently, I believe, was it was pretty extensively in the 1990s, early 2000s and is now private call. So, and that's still sits on a nice part of land, I think.
00:12:46.170 --> 00:12:51.060 Jeff Goodman: also designed the root of the smallpox hospital which is unwell on Roosevelt Island.
00:12:51.120 --> 00:12:51.510 David Griffin: Yes.
00:12:51.570 --> 00:12:58.680 Jeff Goodman: And I gotta say from my window. He actually designed the All Saints church, which is down the block for me on 130 and St.
00:12:59.250 --> 00:13:01.020 Jeff Goodman: Louis an avenue. Okay. Yeah, no.
00:13:01.050 --> 00:13:08.340 David Griffin: That is a gorgeous church, too. But yeah, he was very, very talented designer and not much this domestic output survives and contrast to the churches.
00:13:10.170 --> 00:13:18.630 David Griffin: And I think the probably the most significant state survive from that period, when there were large houses surrounded by these very cars like environment.
00:13:19.200 --> 00:13:33.330 David Griffin: Is wave Hill, which is really quite magnificent. It's one of those beautiful sort of locations. I think in the Bronx actually in the city itself. The original house was built in 1843 for the lawyer William Lewis florists
00:13:34.500 --> 00:13:43.500 David Griffin: William Henry Appleton was a very famous publisher moved in and he enlarge the house extensively with an 1860s 1890s. Yeah, the greenhouses. He had gardens.
00:13:44.130 --> 00:13:52.650 David Griffin: On the list of people who have stayed in or lived at wave Hill is really remarkable. I can't think of any other house within the city itself that has
00:13:53.280 --> 00:14:08.160 David Griffin: Such an amazing kind of list of people, Thomas Henry Huxley was an associate of Charles Darwin helped bring evolution by natural selection to the public's attention, you know, Roosevelt family rented wave Hill during the summers Mark Twain least for three years.
00:14:09.840 --> 00:14:15.810 David Griffin: There are the Hammond family built the house next door. It was later rebuilt 1927 and the Bible style.
00:14:17.130 --> 00:14:26.370 David Griffin: And there are other people like our to our Toscanini great conductor chief members of the British delegates from United Nations and then finally in 1960
00:14:26.730 --> 00:14:32.880 David Griffin: Suggestion of Robert Moses the Perkins frame and family that owned the house deeded wave hills in the city of New York.
00:14:33.360 --> 00:14:45.510 David Griffin: And I gave you three was added to the roster of national national register for spark places and then was renamed made Hill in 1987 open to the public as a botanical garden store calm.
00:14:45.960 --> 00:14:51.930 David Griffin: The thing that really makes that places so marvelous. In addition to the fact that now the house is very serious guards are actually amazing
00:14:52.290 --> 00:15:00.900 David Griffin: But the views of the Palisades and the Hudson River are just depend. This Riverdale is on the highest point in New York City.
00:15:01.470 --> 00:15:08.910 David Griffin: That's actually as high as the actual city goes. So there are various locations around over there where you can actually see, for example, the Empire State Building.
00:15:09.360 --> 00:15:19.560 David Griffin: Or you can see the George Washington Bridge, but in Wave Hill, you just have this amazing view of the river and up the Palisades that I think is really
00:15:20.490 --> 00:15:29.220 David Griffin: Very difficult to find in terms of like a garden location, except of course for know in would park in the area around the question is for you also get something of that.
00:15:31.110 --> 00:15:42.420 Jeff Goodman: All right, well, we're gonna take a short break and when we come back we're going to continue our program on Riverdale and continue our conversation with my first guest David Griffin of landmark branding. We'll be back in a moment.
00:17:45.810 --> 00:17:56.040 Jeff Goodman: We're back to rediscovering New York and our episode on Riverdale in the Bronx. My first guest is David Griffin of landmark branding David is also the program special consultant
00:17:56.460 --> 00:18:05.250 Jeff Goodman: And David and I have a long history of collaboration with events and things related to architecture, David. Tell us a little bit about landmark branding and what you do.
00:18:06.360 --> 00:18:19.020 David Griffin: Well, Jeff, I provide Creative Services and Support marketing support for real estate professionals brokers developers tenants of historic architectural buildings.
00:18:19.770 --> 00:18:27.210 David Griffin: designers and architects. I've worked with them all. I do everything from text from websites to creating VIP events special tours.
00:18:27.870 --> 00:18:37.410 David Griffin: Working on promotional materials outreach to both prospective clients in respect of buyers and basically I'm there to kind of provide context for
00:18:37.770 --> 00:18:47.490 David Griffin: The development of the sale or marketing of historic property. I've written for ground stoner and also worked with numerous brokers to create listings
00:18:47.940 --> 00:18:57.030 David Griffin: I really feel it's very important to be able to convey you know the the aesthetics of the department or the house or the building and as well as you know its functionality.
00:18:57.570 --> 00:19:04.860 David Griffin: And I have a blog which you've mentioned before every building on every single building on Fifth Avenue with a pocket history and a single photograph.
00:19:05.340 --> 00:19:10.110 David Griffin: I'm actually reviving that now in the process of the pandemic, I've
00:19:10.680 --> 00:19:17.280 David Griffin: Taken some archival photographs. I'm going back and kind of looking at certain locations kind of bringing up today also maybe expanding a little bit
00:19:17.610 --> 00:19:22.620 David Griffin: And giving people a look at locations outside of New York City all together. As I live up in the Hudson River Valley.
00:19:23.340 --> 00:19:37.380 David Griffin: I've got a book project I'm working on several of them in fact some sections. So none. And yeah, so just very interesting and always in the stories to be told about great buildings great architecture in grapevine
00:19:38.160 --> 00:19:41.790 Jeff Goodman: And how can people get in touch with you and find out about about your business.
00:19:42.390 --> 00:19:59.970 David Griffin: My website is WWW dot landmark branding.com and my email is d Griffin GR if I am at landmark branding dark on the blog every building on fifth is also on the website and anyone who has any questions can always reach their great
00:20:00.960 --> 00:20:15.780 Jeff Goodman: You know one thing about that strikes me about Riverdale is that even it's more recent residential development has different interesting parts to it, there was sort of, you know, different parts of the video would develop many years apart and also in different architectural styles.
00:20:17.100 --> 00:20:30.780 Jeff Goodman: And its first residential development was more suburban, the more urban development came later on what spurred the development of Riverdale is being more of a suburb, as opposed to a place where where people had country estates.
00:20:31.320 --> 00:20:39.390 David Griffin: It was really the normalizing of the railroad commute. At that point, the Grand Central
00:20:40.140 --> 00:20:48.720 David Griffin: Depot was the original name of the station was being developed the Vanderbilt's were determined to have a Hudson River line.
00:20:49.200 --> 00:20:58.800 David Griffin: Which they did as an addition to the Harlem River and the New Haven line. And so all of a sudden, you could work in midtown Manhattan say get into the train and
00:20:59.250 --> 00:21:05.340 David Griffin: Being home in a reasonable period of time as reasonable as any other commute to a major sort of
00:21:06.180 --> 00:21:18.900 David Griffin: You know, residential area in New York City. And this became more and more attractive and then later on in the early 20th century, the IRT came through and there was at last, and elevated train station.
00:21:19.500 --> 00:21:29.910 David Griffin: And that opened it up much more broadly to more intensive urban development as more and more people were able to use some way than even the passenger trans offered to Grand Central Terminal
00:21:30.510 --> 00:21:40.140 David Griffin: So those two things really at different times, you understand kind of opened up the gate, as it were, and I think it's why the earlier development was pitched much more towards
00:21:40.530 --> 00:21:50.190 David Griffin: Sort of the SEO side of things and the later development was much more sort of middle class because it was different modes of transportation that we're bringing
00:21:50.700 --> 00:22:02.760 David Griffin: You know, back, back and forth to their places of work, but the guidelines for Riverdale overall were very strict in terms of the design that was allowed there.
00:22:03.570 --> 00:22:12.570 David Griffin: They really start to publicize the fact that these are quality HOMES THAT THE HOMES WERE distinctive that they were not that they were very individual. In other words, they didn't
00:22:12.960 --> 00:22:26.490 David Griffin: Really want the houses look exactly alike. They weren't doing the sort of identical row houses that were popular same Brooklyn, you know, 20 or 30 years before they wanted something where each house had its own kind of just take personality.
00:22:27.960 --> 00:22:36.090 Jeff Goodman: One thing that's really distinctive at Riverdale and also spite and dial is that they you know most of New York follows a kind of a conventional street cred.
00:22:36.570 --> 00:22:46.050 Jeff Goodman: Yeah, and in Riverdale with the possible exception of Broadway is the main spying going through the neighborhood on one side you even Riverdale Avenue is not as it's not in a straight line.
00:22:47.340 --> 00:22:55.410 Jeff Goodman: And this part of the Bronx was actually part of New York City when New York City had a grid. Why don't we have more of a grid in Riverdale and also inspiring diving.
00:22:55.860 --> 00:23:07.050 David Griffin: Well, when the grid was really sort of marching through the area. Most of Riverdale was still owned by relatively few people and the roads that they were using either predated the grid.
00:23:07.560 --> 00:23:15.150 David Griffin: Or they were put into follow what was called the picture esque style because that was the style of architecture popular in nearly a century.
00:23:15.540 --> 00:23:19.980 David Griffin: So in the picture esque style. You don't take the shortest distance between point A and point B.
00:23:20.370 --> 00:23:31.830 David Griffin: You want to kind of meander around and curve to the woods, this, that, and have these little glimpses of us and things. So whatever roads were already existing we're very much kind of following the contours of the land.
00:23:32.370 --> 00:23:38.370 David Griffin: Now when Felton and the other areas in Riverdale were being developed.
00:23:39.360 --> 00:23:49.170 David Griffin: The Civil Engineer Albert, we are who's responsible for laying out the streets for suggestions made by none other than Frederick Law Olmsted the designer Central Park.
00:23:49.620 --> 00:23:56.610 David Griffin: And this was part of own sense initiative. Very much so, a kind of a spread of what was called the Garden City movement.
00:23:57.030 --> 00:24:04.170 David Griffin: You see it, you do see it in New York elsewhere and queens, you see a particularly in Forest Hills ourselves gardens, which is a very beautiful example.
00:24:04.560 --> 00:24:11.160 David Griffin: You see it in Chicago in the High Park area in Chicago and you see it and certain other suburbs of this kind.
00:24:11.820 --> 00:24:22.470 David Griffin: Are all around the country and in New York. Most of them are Riverdale or places like Bronxville, for example, that borders the Bronx, but it's very much. It's almost like Riverdale the sequel and you look at our
00:24:23.370 --> 00:24:28.650 David Griffin: So the idea is that you have these streets and actually follow nature that are RESTful that are relaxing.
00:24:28.980 --> 00:24:34.320 David Griffin: And I love them that they kind of do is they prevent a lot of rapid through traffic. If you have a grid.
00:24:34.680 --> 00:24:41.040 David Griffin: And people are like, oh, it doesn't matter what speed I take to get to, you know, to point A to point B. This is the easiest way. And I'm going to go this way.
00:24:41.460 --> 00:24:47.160 David Griffin: But when you don't have that, then you're kind of forced to make decisions about how you're going to get from point A to point B.
00:24:47.520 --> 00:25:01.230 David Griffin: And cut down on things like commercial traffic. So I think there was something like that at the back of it too, but the roads up there. To this day, are very winding. They're very labyrinthine I have friends in Riverdale it's actually really easy to get lost.
00:25:02.610 --> 00:25:04.800 David Griffin: You know, just sort of lose your way up there.
00:25:05.190 --> 00:25:09.150 Jeff Goodman: But except for the expert real estate agent away so easily. Exactly.
00:25:09.510 --> 00:25:22.230 David Griffin: But the thing is is that you're sort of meant to have a chance to get lost in a place like that you're sort of net to find these walks and lanes and quiet roads to try to our about that experience.
00:25:23.400 --> 00:25:32.610 Jeff Goodman: Well, some pretty famous people lived in Riverdale in the past hundred years, including a President of the United States, not when he was president. But before we way before that. Yes.
00:25:32.640 --> 00:25:48.150 David Griffin: Although it's not well known. I know you and I touched upon this and our, our episode on the Presidents of America in New York City from 927 1929 remember that was the boys at home of JFK, Jr. His father bought
00:25:48.210 --> 00:25:49.890 Jeff Goodman: Me john kennedy not JFK, Jr.
00:25:50.370 --> 00:25:51.930 David Griffin: Oh, well yes john f
00:25:52.650 --> 00:25:53.610 Jeff Goodman: Kennedy. Yeah.
00:25:55.110 --> 00:26:05.550 David Griffin: Yes, right. Sorry, but he has father bought a large Georgian style mansion and they stayed there all of our few years, but it was a place where he was growing up.
00:26:06.420 --> 00:26:17.670 David Griffin: There are a number of other residents, including the composer Bella bar talk the singer Ella Fitzgerald lived in Riverdale baseball players Willie Mays and Lou Gehrig both of
00:26:18.900 --> 00:26:26.760 David Griffin: The artists Alexander called or lived there, as did his father, Alexander called a senior, who is mostly known in Philadelphia family to New York.
00:26:28.410 --> 00:26:44.970 David Griffin: After Tracy Morgan, I believe lives there. Now, singer, Carly Simon had a house in Riverdale and the district was also the home of Mayor Fiorello LaGuardia during his final years spent the last three years of his life in a very versatile house.
00:26:48.060 --> 00:27:04.080 Jeff Goodman: You know, I didn't realize this until we we spoke shortly before the show. There was another very large house built for a historical figure who never actually occupied. It was not a church a monastery a convent and or any other religious institutions. You want to talk about the house.
00:27:04.080 --> 00:27:09.420 David Griffin: Yes, this, this is sort of the, the, the one famous person who didn't live in Riverdale
00:27:10.140 --> 00:27:19.380 David Griffin: And 1928. There was a woman named Genevieve love low griscom. He was a member of a small religious group called the outer quarter of the order of the living Christ.
00:27:19.860 --> 00:27:30.420 David Griffin: And she had deep pockets and built a enormous mansion for the express purpose of being the home of Jesus Christ, when the Second Coming occurred.
00:27:31.590 --> 00:27:45.540 David Griffin: And he did not manifest himself. I don't know if it was because he didn't like the house. But regardless, it fell into disrepair, and was derelict for many, many years under successive owners.
00:27:46.230 --> 00:28:04.230 David Griffin: I was born in 1987 by an entrepreneur and Jerry renovated it even more awful and house and recently sold in January 2017 for six point 25 million. So, but that is I think the only house purposely built or
00:28:05.460 --> 00:28:07.530 David Griffin: Well, Jesus Christ Superstar
00:28:08.790 --> 00:28:18.270 David Griffin: In the entire country that was not, of course, a church or some sort, which is also the house of God. Therefore, his son de
00:28:19.740 --> 00:28:22.410 Jeff Goodman: Riverdale is known for some really famous schools.
00:28:23.430 --> 00:28:33.960 David Griffin: Yes, there are a number of them at home to have the one I called the hills schools. One is the Horace Mann school and the other is the Ethical Culture school and fieldston
00:28:34.680 --> 00:28:47.400 David Griffin: The third which is called Riverdale country school lies just outside field set to the north and the district borders Manhattan College, which is located in Manhattan college Parkway, which is the neighborhood southern boundary
00:28:50.340 --> 00:28:58.410 Jeff Goodman: And the third largest Park in New York City actually borders Riverdale Van Cortlandt Park. Yes.
00:28:58.470 --> 00:29:15.660 David Griffin: It is. It's all I think the only parks that are larger are the ones out in Queens. And the other thing about that park is that along with what Inwood is one of only two parks that they know have old growth forest left in them any significant extent.
00:29:16.710 --> 00:29:22.560 David Griffin: The track of that park as still wild and dates back to before the coming of white settlers.
00:29:24.300 --> 00:29:34.830 Jeff Goodman: And David, we in the minute we have left, whereas Riverdale now is New York neighborhoods AGO. WHAT WHAT KIND OF A places to live. We're going to also touch upon that with our second guest will be on in a couple of minutes.
00:29:35.280 --> 00:29:42.060 David Griffin: You know revenue, it continues really to be a very desirable area. You know, I've been up there. Very recently, as I
00:29:42.390 --> 00:29:50.520 David Griffin: have friends who live in the area. It really is just one of those beautiful neighborhoods in New York. And I'd say it's one of the local neighborhoods urban neighborhoods in the United States.
00:29:51.090 --> 00:29:57.870 David Griffin: And they have a, you know, there's a lot of demand for it. It's one of the most sort of expensive neighborhoods in New York City. It's
00:29:58.320 --> 00:30:10.890 David Griffin: The most sought after residential neighborhoods. There are apartment buildings up there as well that were developed from the 50s onwards. Some of them are smaller sort of low six storey redbrick ones that a couple really larger ones.
00:30:11.520 --> 00:30:20.730 David Griffin: But there's also a lot of historic districts. There are two major historic districts in Riverdale that protect something like 500 buildings between them.
00:30:21.210 --> 00:30:29.970 David Griffin: And so a lot of the old characters kind of guaranteed fortunately remain even as your development experts themselves throughout the area.
00:30:32.040 --> 00:30:37.440 Jeff Goodman: All right. Well, David, thank you so much for being our first guest on our show about Riverdale
00:30:37.920 --> 00:30:49.860 Jeff Goodman: Our first guest has been David Griffin of landmark branding David Tolson the special consultants for rediscovering New York and you can reach David and see his work at WWW dot landmark branding calm.
00:30:51.300 --> 00:31:02.820 Jeff Goodman: We're going to take a short break and when we come back we have a special guest. I don't think I've ever had someone who was in the baking business before, but this is just not any old baking businesses are really a stalwart and
00:31:04.530 --> 00:31:11.250 Jeff Goodman: Community place where where this great cake. I'm going to leave you in suspense for about a minute and a half will be back in a moment.
00:33:24.450 --> 00:33:33.510 Jeff Goodman: We're back and you're back to rediscovering New York support for the program comes from our sponsors the mark Miami team working strategist at freedom mortgage
00:33:33.990 --> 00:33:41.490 Jeff Goodman: For assistance and any kind of residential mortgage market his team can be reached at 646-330-4735
00:33:42.210 --> 00:33:49.110 Jeff Goodman: And support also comes from the Law Offices of Thomas sciatica specializing in wills estate planning probate and inheritance litigation.
00:33:49.710 --> 00:34:00.210 Jeff Goodman: Tom and his staff can be reached at 212-495-0317 our show is about New York. It's neighborhoods its history and the myriad textures of New York City.
00:34:00.870 --> 00:34:08.220 Jeff Goodman: There's another great show on the air about New York and specifically about the business of real estate. Good morning, New York with Vince Rocco my friend and colleague of Halston
00:34:08.940 --> 00:34:14.700 Jeff Goodman: Vince's show airs live on Tuesday mornings at 9am you can hear him on voice America calm and also on podcast.
00:34:15.360 --> 00:34:21.570 Jeff Goodman: You can like this show on Facebook and you can follow me on Instagram and Twitter. My handles on those channels or Jeff Goodman NYC.
00:34:22.320 --> 00:34:29.400 Jeff Goodman: If you have comments or questions or if you'd like to get in our mailing list, please email me, Jeff at rediscovering New York dot NYC.
00:34:30.210 --> 00:34:34.860 Jeff Goodman: One of the note before we get to our second guest, even though rediscovering New York is not a show about real estate.
00:34:35.340 --> 00:34:41.640 Jeff Goodman: When I'm not on the air. I am indeed a real estate agent. Now we're amazing city where I help my clients buy, sell lease and rent property.
00:34:42.390 --> 00:34:53.790 Jeff Goodman: If you or someone you care about is considering a move into out of within New York. I would love to help you with all those real estate needs. You can reach me and my team. It's 646-306-4761
00:34:54.870 --> 00:34:59.400 Jeff Goodman: Our second guest on rediscovering New York and our program and that Riverdale is Betty Campbell Adams.
00:35:00.060 --> 00:35:07.290 Jeff Goodman: That is the owner and manager of Lloyd's carrot cake, the venerable boutique Bakery that we started 35 years ago by her husband Lloyd Adams.
00:35:08.040 --> 00:35:11.610 Jeff Goodman: She began running the company immediately following his death in 2007
00:35:12.540 --> 00:35:22.230 Jeff Goodman: Over the years, not only has Lloyd's developed a large following it has garnered great reviews, New York Magazine rates. The carrot cake is Lloyd's is one of the one of their critics favorites.
00:35:22.650 --> 00:35:30.420 Jeff Goodman: The Daily News is labeled it as quote 24 karat good Lloyd's carrot cake has been featured on the Food Network's, the best thing I ever ate.
00:35:30.960 --> 00:35:38.550 Jeff Goodman: It was noted N O magazine is being good to the last crumb. And if all that wasn't enough in 2018 Lloyd's was honored as the taste of New York.
00:35:38.820 --> 00:35:43.740 Jeff Goodman: By the New York hospitality alliance that has to be the most reviews of carrot cake. I've ever heard in my life.
00:35:44.610 --> 00:35:50.940 Jeff Goodman: Betty is a cable industry veteran prior to taking over the family business. She was the director of marketing for Time Warner Cable of New York.
00:35:51.900 --> 00:35:58.170 Jeff Goodman: But who work doesn't stop with commercial she's involved in nonprofits. She's on the board of the child welfare organizing project.
00:35:58.590 --> 00:36:06.000 Jeff Goodman: In East Harlem organization whose mission is to change and improve the quality of services provided to families affected by New York's child protection systems.
00:36:06.540 --> 00:36:17.040 Jeff Goodman: She's also a board member of K RBC Development Corporation. It's an organization supporting local initiatives that build enrich communities in kingsbridge Riverdale and then Cortland
00:36:17.850 --> 00:36:26.460 Jeff Goodman: And also the river Dale mainstreet alliance in 2017 is Campbell Adams was honored by the New York State Assembly. As the Bronx businesswoman of the year.
00:36:27.600 --> 00:36:34.080 Jeff Goodman: That is a nadir native of put a totally Mon in Costa Rica. She immigrated with the parents to the United States and New York as a youngster.
00:36:34.650 --> 00:36:44.190 Jeff Goodman: She attended Elementary and Junior High School in New York and is graduate of City College of the City University of New York, Betty Campbell Adams, a hearty welcome to rediscovering New York
00:36:47.310 --> 00:36:50.400 Jeff Goodman: you're muted. Hold on a second. I think you have to unmute yourself.
00:36:53.580 --> 00:36:54.000 Jeff Goodman: There we go.
00:36:54.060 --> 00:36:56.160 Betty Campbell-Adams: Thank you, Jeff, thank you so much for having me.
00:36:57.150 --> 00:36:59.460 Jeff Goodman: How old were you when you move to New York.
00:37:00.120 --> 00:37:01.650 Betty Campbell-Adams: I was at 10 years old.
00:37:02.610 --> 00:37:17.790 Jeff Goodman: What was, what was it like being 10 coming to not just a new country in a new city, but I've not been to Costa Rica, but I think it's pretty quiet by New York standards. What was it like immigrating here is 10 and then being thrust into a big city, a new country, a new school system.
00:37:18.150 --> 00:37:25.830 Betty Campbell-Adams: You know, it was quite an exhilarating for what I was so looking forward when my parents told us to sort of prepare ourselves mentally
00:37:26.580 --> 00:37:31.980 Betty Campbell-Adams: For this trip that we're going to make to the United States of America, New York, in particular.
00:37:32.430 --> 00:37:44.130 Betty Campbell-Adams: I started reading all kinds of books about New York and sort of visioning you know what it would be like, so I was really excited about being here and I came here and really get thrust into the swing of New York.
00:37:45.060 --> 00:37:54.930 Betty Campbell-Adams: You know, with the friends, my friends at school and and so I made a quick transition. It was not difficult for me, I have to say. Um, well.
00:37:54.960 --> 00:37:58.890 Jeff Goodman: You attended City College. Betty, which really is the crown jewel of the City University.
00:38:00.180 --> 00:38:06.270 Jeff Goodman: After that you establish your career in marketing. What was your path after college that took you to the world of marketing.
00:38:07.320 --> 00:38:15.930 Betty Campbell-Adams: You know, while I was at college. I got involved with my college radio station and that sort of piqued my interest in communications and so
00:38:16.470 --> 00:38:27.570 Betty Campbell-Adams: You know, I took a couple of courses in communications and I went to get my FCC first class license at the time a woman having a first class FTC first class license with a was a
00:38:28.230 --> 00:38:42.090 Betty Campbell-Adams: Quite a quite a thing to have. And so I did that and managed to land a spot. After I got the license. I managed to land a spot at the cable company. And so that was sort of the beginnings of my cable current my cable and marketing career.
00:38:42.480 --> 00:38:56.040 Jeff Goodman: Oh, that's one thing that you and I share, aside from having had a career in marketing I sold advertising. I got my start in radio at my college radio station. They are Poughkeepsie 92.3 Poughkeepsie free radio. I had the opera show on Sundays actually
00:38:57.510 --> 00:39:10.110 Jeff Goodman: Getting to Lloyd slow it's carrot cake has been in business for 35 years your husband Lloyd was not a baker by training and indeed had a career different from business and also from baking. What had him decide to start a baking business.
00:39:10.920 --> 00:39:22.920 Betty Campbell-Adams: Well, you know, we have to sort of give his friends, sort of the, the kudos for peaking his interest in getting in getting Lloyd's character started
00:39:23.370 --> 00:39:28.530 Betty Campbell-Adams: He had a local basketball team. It was very much into basketball around the Harlem area.
00:39:28.860 --> 00:39:38.280 Betty Campbell-Adams: And after the games local games they would gather at his house. He was the only one that cable at the time. This is back in the 70s and in Manhattan was the only
00:39:38.640 --> 00:39:41.970 Betty Campbell-Adams: Area with cable at the time. And so they would gather in his apartment.
00:39:42.270 --> 00:39:50.970 Betty Campbell-Adams: And while they're watching the games, he would be baking for them. And so, you know, I don't know which one of the friends, but one of them decided that he ought to do something with that recipe.
00:39:51.330 --> 00:40:01.530 Betty Campbell-Adams: The recipe had it was his grandmother's it hails from the Virgin Islands, and he did a couple of tweaking, if you will, to create his own sort of signature.
00:40:01.860 --> 00:40:08.610 Betty Campbell-Adams: Recipe. And you know the start was was back then when he was baking for his friends.
00:40:09.270 --> 00:40:14.310 Betty Campbell-Adams: He decided that he would do something with it and went around to a couple of restaurants in New York City.
00:40:14.760 --> 00:40:23.220 Betty Campbell-Adams: Sylvia being one of them. The, the famed Sylvia's restaurant and she decided to she would take this cake. And that's pretty much how we got started.
00:40:24.000 --> 00:40:36.480 Betty Campbell-Adams: The business model was just to service wholesale restaurants and sort of coffee shop local coffee shops and restaurants in the area. But as you know, we've now have a very robust retail operation.
00:40:37.380 --> 00:40:41.760 Jeff Goodman: Well, the retail operation started I think a year or two after after the business open done
00:40:43.290 --> 00:40:57.750 Betty Campbell-Adams: Yeah, you know, we move to just to just to go back a little bit. We started baking in my father's building in East Harlem and we use the base. Now we put a pizza oven in there and was baking at night after work, and he would deliver in the morning.
00:41:00.210 --> 00:41:11.070 Betty Campbell-Adams: But the business. Got to the point where he needed a bigger space. My husband Lloyd knew the owner of the building that we now we now are using and he
00:41:11.190 --> 00:41:16.230 Betty Campbell-Adams: Riverdale in Riverdale right on Broadway Across from Van Cortlandt Park, which you talked about earlier.
00:41:17.160 --> 00:41:31.470 Betty Campbell-Adams: And he he rented the space. And it was just for expediency purpose, how we got to be ready because the space was available, we needed it. So we took it, but you know it happens to be the best decision we ever made about them about moving to to Riverdale
00:41:32.610 --> 00:41:40.650 Jeff Goodman: I'd like to ask you a sort of a personal question on Lloyd was from a different part of the Caribbean in a different part St. Thomas and the US Virgin Islands, you're from
00:41:40.650 --> 00:41:41.190 Jeff Goodman: Right from
00:41:41.520 --> 00:41:46.350 Jeff Goodman: The other end of the of the of the Caribbean. How did you all meet
00:41:48.210 --> 00:41:50.670 Betty Campbell-Adams: We met at a disco, believe it or not.
00:41:52.230 --> 00:42:02.610 Betty Campbell-Adams: We will I love dancing and he was one person who also enjoy dancing and we went out and I was doing during my college years. And you know we we connected at a discotheque.
00:42:03.900 --> 00:42:08.190 Jeff Goodman: We you engage Betty and the management of the business before you took it over.
00:42:08.700 --> 00:42:21.210 Betty Campbell-Adams: Very much so. Even while I was working my job, you know, after work, I'd come home and help them. We would create a carrots. It reads the pans and did. Why did whatever it is. He needed me to do to get the cakes baked and ready for distribution in the morning.
00:42:23.730 --> 00:42:36.390 Jeff Goodman: When asked you another personal question on when Lloyd died. What kind of considerations. Did you have, and maybe feelings about about taking over the business as its as its full time manager.
00:42:38.280 --> 00:42:53.640 Betty Campbell-Adams: You know, it became a family business. And I had no reservations about giving it up or, or, you know, sort of selling it. In fact, my kids would not even allow me to do that. So it was made for sort of a quick transition. In fact,
00:42:54.690 --> 00:43:06.390 Betty Campbell-Adams: A year after he passed the company downsides, and that was part of that downsizing. So I was able to make a quick transition because I'd already been involved with the business. And it's, you know, I'm so glad I did that.
00:43:07.920 --> 00:43:16.320 Jeff Goodman: Would you say that that your career in marketing gave you advantages and being the owner of a retail baking business.
00:43:16.650 --> 00:43:23.280 Betty Campbell-Adams: Absolutely, without a doubt, you mean a lot of the skills that I'm now using in this business. I was, I was hoping that
00:43:24.600 --> 00:43:26.220 At at the cable company.
00:43:28.290 --> 00:43:35.160 Jeff Goodman: Well, we're gonna take a short break and when we come back we're going to continue our conversation with Betty Campbell Adams Betty is the owner
00:43:35.460 --> 00:43:43.470 Jeff Goodman: Of the famous Lloyd's carrot cake, which is not only Riverdale. There's also a location in East Harlem, not far from where I live. We'll be back in a moment.
00:45:32.760 --> 00:45:41.850 Jeff Goodman: We're back to rediscovering New York and our episode on Riverdale and my second guest is Betty Campbell Adams, the owner of the famous Lloyd's carrot cake.
00:45:42.210 --> 00:45:53.130 Jeff Goodman: That he before I talk a little bit more about Riverdale I'd like to ask you a little bit about your nonprofit leadership. Um, when did you first get involved in helping nonprofit organizations.
00:45:53.490 --> 00:46:03.150 Betty Campbell-Adams: I got involved with co op the nonprofit, which is a East Harlem organization about six years ago I had a friend who was
00:46:04.500 --> 00:46:20.250 Betty Campbell-Adams: Who had been involved with the organization and she sort of encouraged me to be to come in and get involved when I became a board member. It's an organization that sort of work on behalf of families and children that are affected by the child welfare agencies.
00:46:21.450 --> 00:46:23.310 Jeff Goodman: And when did you first get involved with. See, Bob.
00:46:23.970 --> 00:46:26.220 Betty Campbell-Adams: I got involved with Steve about, about six years ago.
00:46:26.520 --> 00:46:35.670 Jeff Goodman: Mm hmm. Yeah. Um, how your you also live in Riverdale aside from having your, your business's main location. How long have you lived in Riverdale for
00:46:36.420 --> 00:46:40.350 Betty Campbell-Adams: We've been here for about 20 years now.
00:46:41.610 --> 00:46:42.930 Jeff Goodman: Yeah, but the story got
00:46:42.960 --> 00:46:45.810 Betty Campbell-Adams: Real easy to be close to your place of business.
00:46:47.130 --> 00:46:50.250 Jeff Goodman: The you open the business there, you end up in the business there.
00:46:50.250 --> 00:46:51.690 Jeff Goodman: Before you move to Riverdale
00:46:52.320 --> 00:47:01.500 Jeff Goodman: Um, what was it that had you because you know Riverdale is a long way from us tarlow, you know what, what was it about that location Riverdale that that had Lloyd and you say this
00:47:01.530 --> 00:47:03.060 Betty Campbell-Adams: Is, as I said,
00:47:03.120 --> 00:47:12.690 Betty Campbell-Adams: Was for purely out of expediency that the space was available and the landlord was willing to rent it to Lloyd we needed the space was just that simple.
00:47:14.820 --> 00:47:18.810 Jeff Goodman: Describe the vibe of Riverdale Betty. What is it that you that you like about it.
00:47:20.100 --> 00:47:27.060 Betty Campbell-Adams: Riverdale I've seen the change it's it's it's it's becoming more diverse and this is, you know, MORE ECLECTIC, if you will, and
00:47:28.200 --> 00:47:40.320 Betty Campbell-Adams: It's, it's been a really sort of energy that is that's that's propelling now in Riverdale we are across from the park is, you know, and we get
00:47:41.160 --> 00:47:56.160 Betty Campbell-Adams: You know lots of people who are coming to the park to run in races. A lot of the college students is, you know, in high school students are there, their families come and as a result of that, you know, the, the word about Lloyd and get is extended beyond Riverdale
00:47:57.900 --> 00:48:12.240 Betty Campbell-Adams: So the vibe is is is energetic, if you will. I mean, there are lots of restaurants are opening along Broadway, as you know, and to bring in more people to the neighborhood. And so it's it's it's a great place for us to be at this point.
00:48:13.470 --> 00:48:16.290 Jeff Goodman: Is there anything that you feel makes Riverdale unique
00:48:17.790 --> 00:48:23.700 Betty Campbell-Adams: What I find unique about Riverdale is it's it's close to the city so you can
00:48:24.450 --> 00:48:36.690 Betty Campbell-Adams: You know you're close to the madness madness of the city, the chaos of the city, if you will, but yet still far apart from it you know you've got so many different transportation options to get to the city and
00:48:37.410 --> 00:48:42.360 Betty Campbell-Adams: If you want to be in, you know, in that energy. And then when you come to Riverdale you know there's a
00:48:43.500 --> 00:48:46.890 Betty Campbell-Adams: Feeling of serenity that exists here.
00:48:48.120 --> 00:48:49.200 Jeff Goodman: And we don't you know that's
00:48:49.200 --> 00:48:51.270 Betty Campbell-Adams: That's what I find really attractive about it.
00:48:51.900 --> 00:48:54.570 Jeff Goodman: How far is the store from the last up on the one train, by the way.
00:48:55.140 --> 00:48:56.610 Betty Campbell-Adams: So I it's one block.
00:48:56.970 --> 00:48:57.300 Oh. one block.
00:48:58.860 --> 00:48:59.190 Betty Campbell-Adams: Yeah.
00:49:00.390 --> 00:49:04.290 Jeff Goodman: So you can go to the end of the line on the one and and then and then get some really great
00:49:04.590 --> 00:49:14.370 Jeff Goodman: Great cake. Okay. Um, do you know if most of your customers for your Riverdale store actually live in Riverdale or do they come from other places to to
00:49:15.660 --> 00:49:20.490 Betty Campbell-Adams: Come from so many different places and they're always anxious to tell you how far they've come
00:49:20.970 --> 00:49:29.100 Betty Campbell-Adams: You know, whether it's from Queens Long Island, New Jersey, or Brooklyn, whatever it is they want to let you know where they come from. So
00:49:29.610 --> 00:49:36.600 Betty Campbell-Adams: In fact, I think I'd put up a map just to sort of, you know, note. We're all our customers are coming from. But yeah, they're
00:49:37.050 --> 00:49:46.980 Betty Campbell-Adams: They're coming from all over. And yes, we do have a significant amount of our customer base or aliens. But, and, you know, a lot of our customers are coming from so many other places.
00:49:47.520 --> 00:49:52.410 Jeff Goodman: And you also ship your kicks, not only across the US. But people have taken them outside the country and
00:49:52.560 --> 00:50:01.440 Betty Campbell-Adams: That's, that's exactly right. And just recently during this pandemic time we have teamed up with go belly. And so now we're shipping cakes around the country.
00:50:02.010 --> 00:50:13.410 Betty Campbell-Adams: But yeah, people and that's another thing to you know when they're taking our kicks to other places throughout the country. They're also anxious to tell you where they taking it. So, you know, we get that as well.
00:50:14.010 --> 00:50:20.700 Jeff Goodman: I used to have an interesting experience. I used to live in boerum Hill about a five minute walk from juniors and I, when I used to travel.
00:50:21.420 --> 00:50:31.170 Jeff Goodman: I would go to juniors and I wouldn't get the cheesecake that shift. I got there strawberry cheese pie. And when I got on the plane, you'd always know who was the New Yorkers because they would see that bag and they were
00:50:31.680 --> 00:50:45.090 Jeff Goodman: You know, and they think, Oh, someone's really lucky to be getting that the same is true with people who get always Farragut um, you know, I have to ask you, Betty as much as you can share it. Um, what makes Lloyd's carrot cake so special. What's
00:50:46.110 --> 00:50:50.550 Jeff Goodman: Not, not, not, what's the secret sauce. But what is it about it that makes it that makes it so great.
00:50:50.580 --> 00:50:55.620 Betty Campbell-Adams: No, I think what makes it special is the fact that it's from scratch, as we know, we know that
00:50:56.730 --> 00:51:02.040 Betty Campbell-Adams: We don't use any artificial ingredients. It's the kind of cake that your mom and your grandmother would make
00:51:03.150 --> 00:51:13.020 Betty Campbell-Adams: And so that's the feeling that we want to have and that will continue to to to push to our customers and that is this is the cake that your grandmother would have made.
00:51:14.640 --> 00:51:23.730 Betty Campbell-Adams: It's made purely from scratch, as I said before, there no artificial ingredients or extenders. It's all hand and done. The only machine that we use.
00:51:24.150 --> 00:51:35.910 Betty Campbell-Adams: Obviously the mixers, but everything else. Even the application of the frosting his hand is is done by hand. So I think that that's that's part of it. And that's part of the appeal of Lloyd's carrot cake.
00:51:36.840 --> 00:51:39.300 Jeff Goodman: How much carrots goes into one cake.
00:51:41.190 --> 00:52:00.720 Betty Campbell-Adams: We Do About six cups of carrots in one case. So, and that's the, that's the other thing that makes this cake so different from any other character is the amount of carrots that we use in our character we go through between 1500 and 2000 pounds of carrots, a week. Wow, a week.
00:52:01.920 --> 00:52:02.970 Betty Campbell-Adams: And, and, you know,
00:52:03.000 --> 00:52:03.900 Jeff Goodman: Bugs Bunny heaven.
00:52:04.950 --> 00:52:17.820 Betty Campbell-Adams: And I've said this before, a lot of people use pineapples is fillers and, you know, sort of moisturizers to voice in their case, we use the carrot and the juice that comes from the carrot and that's what I think is so special is that what we do.
00:52:19.680 --> 00:52:31.440 Jeff Goodman: Aside from co op, you're also involved in several business organizations in and around Riverdale including the Riverdale Main Street alliance as a business owner, Betty. Is there anything that you struggle with in Riverdale
00:52:33.960 --> 00:52:38.850 Betty Campbell-Adams: Um, you know what, I struggle with in Riverdale is
00:52:40.410 --> 00:52:57.990 Betty Campbell-Adams: I think there needs to be more of a collective with with the Riverdale merchants group. And while I am part of the video. Merchants Association is just a very small group, we were hoping that we could sort of bring in the southern group. The southern rebellion and merchants.
00:52:59.010 --> 00:53:03.570 Betty Campbell-Adams: That's the one thing that I see that I think is missing is is sort of a more cohesive
00:53:05.130 --> 00:53:06.360 more cohesive
00:53:08.190 --> 00:53:11.280 Betty Campbell-Adams: Work with all other local merchants.
00:53:12.870 --> 00:53:22.860 Jeff Goodman: Is maybe a clue to this to someone who may be thinking about opening up a business. Is there any kind of business that you wish were in Riverdale right now, but that wasn't
00:53:27.690 --> 00:53:34.650 Betty Campbell-Adams: I'm, I'm just trying. I mean Riverdale has all there lots of restaurants, um,
00:53:36.210 --> 00:53:37.620 Betty Campbell-Adams: I mean, I think that
00:53:38.790 --> 00:53:43.230 Betty Campbell-Adams: You know some of some some artists. Artists I'd sort of artists.
00:53:45.240 --> 00:53:49.230 Betty Campbell-Adams: Enclave i think is also could be used in Riverdale
00:53:51.600 --> 00:53:58.980 Betty Campbell-Adams: I'm just, you know, trying trying to think of what else would be missing. I mean, we have a. We have a lot of lot of a lot of businesses here.
00:54:00.510 --> 00:54:12.300 Jeff Goodman: Is there any special advice that you know someone who's, who's who lives in Riverdale and has done business there for 35 years now. Is there any special advice that you would have for someone who's looking to open up a business in Riverdale
00:54:14.490 --> 00:54:18.840 Betty Campbell-Adams: Keep doing what you're doing. Keep doing it. You know, when we got here.
00:54:20.100 --> 00:54:27.510 Betty Campbell-Adams: The business was slow the rip the retail business was slow and it took a while for their for their
00:54:28.590 --> 00:54:33.450 Betty Campbell-Adams: For us to get traction on the retail side. And so what I say is just stick with it.
00:54:34.620 --> 00:54:41.160 Jeff Goodman: I'm speaking of sticking with it. Do you have planned. Do you see yourself opening up another lords and another location.
00:54:42.000 --> 00:54:53.370 Betty Campbell-Adams: Um, we're thinking about it, um, you know, there we've gotten so many requests to open a Lloyd's whether it's in, you know, the South and South Carolina with is Florida.
00:54:54.240 --> 00:55:05.430 Betty Campbell-Adams: Georgia. But there are other places that we are considering. Um, and so I think in the next year or so we'll, we'll give it some thought and maybe put a plan together. Oh.
00:55:06.120 --> 00:55:09.240 Jeff Goodman: Um, well, you already have one in my neighborhood. I gotta get
00:55:10.410 --> 00:55:13.650 Jeff Goodman: My butt down there. I actually don't have to go to Riverdale to to enjoy.
00:55:13.950 --> 00:55:14.400 Right.
00:55:16.020 --> 00:55:26.160 Jeff Goodman: Well, Betty Campbell Adams. Thank you so much for being on the show. Our second guest has been Betty Campbell Adams Betty is the owner of Lloyd's carrot cake, the famous toys carrot cake.
00:55:26.610 --> 00:55:33.060 Jeff Goodman: Which is located on Broadway Across from Van Cortlandt Park and a block from the last stop on the one train
00:55:34.980 --> 00:55:35.850 Betty Campbell-Adams: THANK OUR having me.
00:55:36.180 --> 00:55:37.290 Jeff Goodman: Thank you for being here.
00:55:38.430 --> 00:55:43.740 Jeff Goodman: Well, we've just finished this week's trip to Riverdale with Betty and David Griffin is our guests.
00:55:44.220 --> 00:55:50.910 Jeff Goodman: If you have comments, questions about the show, or if you'd like to get on our mailing list, please email me chef at rediscovering New York to NYC.
00:55:51.510 --> 00:56:00.300 Jeff Goodman: You can like us on Facebook, my handle there is rediscovering New York with Jeff Goodman and you can also follow me on Instagram and Twitter my handle is there a Jeff Goodman NYC.
00:56:01.080 --> 00:56:11.760 Jeff Goodman: Once again, I'd like to thank our sponsors the mark my admin team working strategies to treat a mortgage and the Law Offices of Tom CX specializing in wills estate planning probate and inheritance litigation.
00:56:12.810 --> 00:56:19.950 Jeff Goodman: One more thing before we sign off, I'm Jeff Goodman, a real estate agent it hosted in New York City and whether you're selling, buying leasing or renting
00:56:20.400 --> 00:56:30.870 Jeff Goodman: My team and I provide the best service and expertise in New York City, real estate and Riverdale to help you with your real estate needs. You can reach us at 646-306-4761
00:56:31.860 --> 00:56:42.450 Jeff Goodman: Our producers Ralph story or our engineer is Sam Leibowitz our special consultant is yes. David Griffin of landmark branding. Thanks for listening. We'll see you next time.