Big Nonprofit Ideas for the Other 95%
How to make your digital products more accessible. Think data vizualization, color choices, alternative text, screen readers and more. Laura Patch from Sierra Club reveals the details.
Nic Steenhout says forget upgrading for accessibility. Rather, he wants you to design inclusively from the beginning. Whichever path you take, the point is to eliminate barriers to communications. He's an independent accessibility consultant.
Tony introduces his first guest, Laura Patch, who discusses digital accessibility as part of 20NTC. Laura says that accessible digital products is a huge issue for people with disabilities, and keeps them from donating to your nonprofit. Her job is to make nonprofits aware of issues the company previously overlooked. She says that little things, like captioning your photos will make a big difference.
Laura discusses color contrast and patterns in things like maps and charts. She say that color blind people, a large portion of the population, typically have trouble differentiating colors on visual media.
Laura talks about coding, tab order, and anything that can affect how people are able to navigate your website. She plugs some websites and resources that can help you choose accessible colors for your website. Tony thanks his guest.
Tony introduces his next guest, Nic Steenhout, who discusses inclusive design as part of 20NTC coverage. He says that accessibility for some benefits all. For example, curb cuts were designed for people in wheelchairs, but coincidentally also help parents pushing strollers, luggage, and delivery workers.
Nic says that starting by thinking about accessibility when you start your design will save time, money, and integrate the tools better.
Nic discusses accessibility guidelines and best practices. He says that it is best to think of the guidelines as a bare minimum. He says that inaccessible websites and buildings make the disability for the impaired person. Tony thanks his guest.