Quarantine has put many things on hold, and folks in the fitness industry, in particular, have had to scramble to keep their clients engaged.
But some are still in the fight, including Rahul Bhowmick. He's a personal trainer and striking instructor at Bronx Martial Arts Academy, and his adaptable & creative use of social media during the lockdown has earned him center ring attention.
Specifically, his innovative use of TikTok, the most downloaded app of 2019 - which has aged up significantly during COVID - has expanded his following into the tens of thousands.
Listen in Friday at noon to hear how Rahul kicked things into gear!
“It is better to be a warrior in a garden than a gardener in a war.”
Jeremiah introduces the guest of the show, Rahul Bhowmick. Rahul gives his backstory from receiving a doctorate in Pharmaceuticals to how he became a martial arts instructor. He talks about growing up in New York in the 90’s and how that led to him learning martial arts. Rahul outlines his journey training and teaching martial arts and nutrition and how he approaches instruction. He also explains the impact of his scientific background on his work.
Jeremiah inquiries about Rahul’s activity on the app TikTok. Rahul talks about his ideology when it comes to mixed martial arts and how he wished to create a name for himself through social media. Through influence from Gary Vaynderchuck, Rahul decided to make the jump from Instagram to TikTok despite some initial reluctance. He then talks about how he was able to create his first successful video and amass the following he has today.
Rahul talks about the Venom app and becoming a brand ambassador. Jeremiah chimes in with his experiences with TikTok and how he found Rahul. Rahul talks about how the pandemic had impacted his business and how he’s been handling everything in a digital setting.
Rahul and Jeremiah talk about resilience both in a business sense and a physical sense. They relate how training relates to everything we do and why Rahul connects those philosophies in his regular life.