Combatting COVID's Impact On Your Business
COVID-19's impact on your businesses' bottom line can do more than hurt your PNL statement. This pandemic can curtail the confidence and creativity that most businesses need to survive and thrive under current conditions.
In the next episode of "Employment Law Today," Eric will be speaking with Amy Cole, Founder and CEO of Amy Cole Connect. In addition to being an executive recruiter and career coach, Amy is a talented speaker and networker.
During the COVID-19 crisis, I have watched Amy successfully maintain her business, while pivoting with some of her services. In addition, Amy has built a weekly Zoom gathering called "Wednesday's Career Zoom", which inspires connection, encouragement and support for candidates and companies alike.
Amy and I will be discussing how to a company or a job seeker can reinvent themselves, develop new services, and create a community in support of their goals.
Tune in for this informative conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.
Eric introduces the guest of the show, Amy Cole. Eric starts the conversation by inquiring how the pandemic has affected Amy’s business, Amy Cole Connect and speaks about the staffing industry as a whole. Amy then talks about how she’s built up her career-coaching practice and her transfer into digital communication.
Amy relates the story of working with a museum-tour guide and muralist and assisting her with a pivot in her career, Eric sharing a similar story about a venue-owner who was affected by the pandemic. Amy then gives out three pieces of advice for candidates looking to uncover hidden job opportunities, Amy explaining the importance of networking.
Eric inquires Amy’s thoughts on the future of business development and recruitment, Amy discussing the essential role that the internet plays in hiring for companies today. Amy then explains how companies can strengthen their online presence, the function of company pages, and selecting the right social media to promote your business.
Eric explains about the importance of experience and confidence while explaining a few challenges that candidates might face in new environments. Amy gives some advice for how candidates should present themselves to companies and gives out the five P’s of profession edge. Amy closes the show by sharing the goals of Amy Cole Connect and her passion for bolstering businesses and entrepreneurs, also dropping contact information for listeners.
00:00:38.070 --> 00:00:46.680 Eric Sarver, Esq.: Good evening. Welcome to employment law today. I'm your host Erick sovereign and employment law and business law attorney and founder of the Law Office of American savoured
00:00:47.040 --> 00:00:53.370 Eric Sarver, Esq.: I'm here tonight with a very special guest and good friend of mine, Miss Amy cold free Nicole connect any. Welcome to the show.
00:00:53.970 --> 00:00:55.770 Amy Cole: Thank you for having me. I'm excited.
00:00:56.940 --> 00:01:05.730 Eric Sarver, Esq.: Same here. Same here. I just want to tell our listeners tonight for those that might be newer or coming back to the show. What we're a shows about what we do.
00:01:07.020 --> 00:01:16.710 Eric Sarver, Esq.: Every Tuesday at 5pm I host the show employment law today and the main topic of the show involves covert 19 dependent and its impact on businesses.
00:01:17.010 --> 00:01:28.590 Eric Sarver, Esq.: And the goal of the show is to inspire and educate and motivate our guests and our listeners by having stories about how people overcome obstacles during the pandemic.
00:01:28.950 --> 00:01:38.610 Eric Sarver, Esq.: How they handle their employment label issues and how certain businesses might pivot in their model. So basically, it's really a show to help businesses out there that are listening.
00:01:39.120 --> 00:01:48.540 Eric Sarver, Esq.: So with that I wanted to introduce our topic, and then I'll introduce Amy and more detailed the brief bio of her impressive background so
00:01:49.350 --> 00:01:56.760 Eric Sarver, Esq.: The topic of tonight's show is called the confidence community and connection combating covert impact on your business.
00:01:57.390 --> 00:02:06.720 Eric Sarver, Esq.: And thought about this topic with Amy, we were discussing this a bit about email and just afterwards in that Cobra 19th impact on a business's bottom line.
00:02:07.230 --> 00:02:14.430 Eric Sarver, Esq.: Can offer do more than just hurt your p&l statement this pandemic, I feel, and I think those out there listening might agree can really curtail
00:02:14.790 --> 00:02:22.710 Eric Sarver, Esq.: A business owners confidence and their creativity that really a business needs these days to thrive and even to survive this.
00:02:23.250 --> 00:02:31.140 Eric Sarver, Esq.: This pandemic uncovered 19 and even after the pandemic, for that matter. So tonight I'm speaking with Amy Cole, founder and CEO of a Nicole connect
00:02:31.620 --> 00:02:37.680 Eric Sarver, Esq.: And in addition to being an executive recruiter and career coach Amy is a very talented speaker and networker
00:02:38.520 --> 00:02:53.100 Eric Sarver, Esq.: During the cove 19 crisis. I've personally watched Amy successfully maintain her business, which we'll talk about during the show and she's built a weekly zoom following called Wednesday's career, zoom, if I'm not mistaken, Amy. Is that right,
00:02:53.130 --> 00:02:54.360 Eric Sarver, Esq.: tech industry. I
00:02:56.910 --> 00:02:57.810 Eric Sarver, Esq.: Don't know. So you're saying
00:02:58.350 --> 00:03:03.360 Amy Cole: Is yeah absolutely industry insights career zoom similar
00:03:04.020 --> 00:03:06.630 Amy Cole: About what's going on in industries. Exactly. Yeah.
00:03:07.200 --> 00:03:16.020 Eric Sarver, Esq.: Right Wednesdays at 10am which we'll talk about. And so that basically inspires connection encouragement and support for candidates for jobs and companies like
00:03:16.470 --> 00:03:28.650 Eric Sarver, Esq.: So tonight, we'll be discussing how company or jobs here can reinvent themselves and develop new services and maybe most importantly, create community in support of these goals.
00:03:29.340 --> 00:03:42.450 Eric Sarver, Esq.: So with that, again, like to really welcome Amy to show me is a dear friend of mine as well. We rent office space and come building obviously did in last time I saw him, he was probably, probably early March or there abouts I think
00:03:45.210 --> 00:03:52.890 Eric Sarver, Esq.: I think I was on vacation that week maybe the week prior march 5 that I saw you but done but it's good to see you live the I send you on zoom. Many times, but
00:03:53.940 --> 00:04:00.240 Eric Sarver, Esq.: But if I may introduce our audience tonight I'm Amy Cole is the founder of as I mentioned that Amy Cole connect
00:04:00.810 --> 00:04:08.460 Eric Sarver, Esq.: She is a staffing expert. She's a career coach and speaker. People are Amy's passion and recruiting is her business.
00:04:08.790 --> 00:04:18.210 Eric Sarver, Esq.: It's no coincidence that he be combined a degree in human development from Boston College with 20 years and executive recruiting to achieve over $23 million in permanent placements.
00:04:18.630 --> 00:04:29.340 Eric Sarver, Esq.: With global brands such as Kate Spade Calvin Klein and Michael Kors as a resource for successful hiring team building and retained executive talent.
00:04:29.910 --> 00:04:35.550 Eric Sarver, Esq.: Amy helps companies to attract that and to cure their ultimate higher in today's virtual landscape.
00:04:36.090 --> 00:04:46.170 Eric Sarver, Esq.: She has launched hundreds of careers delivering cutting edge coaching programs that capitalize on today's digital technology to position executives or high level business opportunities.
00:04:46.530 --> 00:04:56.100 Eric Sarver, Esq.: All the while maintaining a spotlight on the human spirit and a website is WWW dot A Muckle connect and, if I may say one more thing.
00:04:56.430 --> 00:05:04.800 Eric Sarver, Esq.: I'm reading a vial of Amy's but I've seen me in action just sharing office space and seeing the way you talk to
00:05:05.220 --> 00:05:15.780 Eric Sarver, Esq.: people you interview and candidates and companies and I see that energy that spark and that optimism that you bring to all your endeavors. So it's just really nice to have you again on the show so
00:05:17.280 --> 00:05:22.560 Amy Cole: Thank you. I mean it when I say I'm excited. It's great to see you, even though it's through the screen and it really is good to see you.
00:05:23.640 --> 00:05:37.410 Eric Sarver, Esq.: You to meet senior so maybe turn to our topic of chatter, maybe the first question for you during this pandemic. I'm curious as an executive recruiter for last 20 years. How has it been affected your business.
00:05:38.400 --> 00:05:45.870 Amy Cole: Well, you know, it's funny that you mentioned that passion pieces. I love the people part. When I say I love the people part of recruiting
00:05:46.110 --> 00:05:57.270 Amy Cole: And coaching. It really is. So is that I don't get to touch and feel people. I mean, if I got down to the nugget of it, you know, recruiting is building teams is empowering men and women in their careers is
00:05:57.660 --> 00:06:07.590 Amy Cole: So it's just had this shift to an online portal. So that would be something on a personal level in the recruiting world in the
00:06:08.490 --> 00:06:14.880 Amy Cole: In the staffing arena right now. Sadly, many categories are not doing that well.
00:06:15.720 --> 00:06:27.600 Amy Cole: So I income from staffing manufacturers home beauty and apparel and the manufacturing landscape has changed and is no longer hiring right now because the retail landscape is also changing
00:06:27.900 --> 00:06:40.170 Amy Cole: So they're in a pivot situation and many of my companies have furloughed honestly a third of their people and not coming back and then have those that are on staff working at
00:06:40.980 --> 00:06:54.960 Amy Cole: What do I say reduced salaries. So my need to be recruiting right now has been limited in fairness, and I want to be transparent on the gloss because you are asking us to feel and help each other out as businesses my business for recruiting
00:06:55.950 --> 00:06:59.220 Amy Cole: I met a third of the business that I had last year, one third.
00:07:00.660 --> 00:07:11.970 Amy Cole: Look at my DNS. But what's been exciting and you said, you know, Amy, what's happening. People are slowly hiring again I want to put that out there. If you're an engineering an IT recruiter, you're on fire.
00:07:13.350 --> 00:07:21.330 Amy Cole: As you can imagine, recruiting, you know, but what really transformed. Everything is now everything is gone online. And as you said, you know,
00:07:22.410 --> 00:07:29.880 Amy Cole: So what have I done if you want me to kind of jump into that since I do all the wholesale side and they're not really busy right this minute
00:07:31.980 --> 00:07:45.270 Amy Cole: I my passion has been the people piece. And I always had a revenue stream of coaching, but it was to use hard numbers 87% of my revenue stream last year was recruiting revenue and 13% was coaching revenue.
00:07:46.560 --> 00:07:47.760 Amy Cole: I'm a complete flip
00:07:48.300 --> 00:07:49.140 Eric Sarver, Esq.: Hmm, well,
00:07:49.440 --> 00:07:56.160 Amy Cole: I don't know that it's going to be at seven and 13 but it is completely where the coaching revenue will far surpasses the recruiting revenue.
00:07:57.360 --> 00:08:05.490 Eric Sarver, Esq.: Right. A lot of the couple of things to unpack there and I relate to as well talked about missing the touch the that in face, person to person.
00:08:05.910 --> 00:08:09.030 Eric Sarver, Esq.: And my guest last week with Susan ganz you talk a little bit about
00:08:09.780 --> 00:08:15.360 Eric Sarver, Esq.: This topic I seem to be occur about emotional intelligence and how in this virtual world virtual setting.
00:08:15.630 --> 00:08:23.070 Eric Sarver, Esq.: You know where we're missing some of the cues that we give off to feel comfortable one another and missing a few of those aspects of
00:08:23.400 --> 00:08:32.040 Eric Sarver, Esq.: He is they call it. So certainly can understand how it's a challenge. And then, of course, to adapt to that. Take some some paving right there.
00:08:32.400 --> 00:08:40.350 Eric Sarver, Esq.: And also, you talked about just you know the the sort of the, the inverse right the employee, you know, the employment numbers hiring coming back, but going down significantly.
00:08:40.710 --> 00:08:45.630 Eric Sarver, Esq.: And the way your numbers shifted its. I mean, certainly I as an employment law business law attorney.
00:08:46.200 --> 00:08:52.470 Eric Sarver, Esq.: I've seen a lot of my clients who were hiring and onboarding who stopped doing that and now they're starting to ramp back up again.
00:08:52.920 --> 00:08:58.590 Eric Sarver, Esq.: And certainly there are more covert 19 regulations in place, but it's good to hear you talking about just you know how you've
00:08:59.100 --> 00:09:12.990 Eric Sarver, Esq.: You've mentioned the the flip. I'm curious how exactly can you share this little bit about how you Amy build up your career Candida coaching practice as you were sort of balancing out the the events.
00:09:13.230 --> 00:09:16.020 Amy Cole: Well can you know me. And when you said that you know
00:09:16.170 --> 00:09:23.700 Amy Cole: We have a big spark at the office, we do because we both get excited to see people and we like to give a lot and you're really service driven as professional as well.
00:09:24.480 --> 00:09:32.220 Amy Cole: I just decided that I should invite everybody in my database you know 12,000 people to come on come on a zoom and we'll talk
00:09:32.670 --> 00:09:43.260 Amy Cole: And I hadn't been one of my first guests and thank you again for being so boy, you know, fabulous on that call. And it was at that time it was, how do people navigate the unemployment these members and
00:09:43.560 --> 00:09:54.030 Amy Cole: Also, if they're getting let go. Good. They use legal counsel from you. For example, because it hit everybody on March 13 that Friday was a Friday the 13th.
00:09:54.270 --> 00:09:59.730 Amy Cole: And next thing to know on Monday. We're not supposed to go back to our offices companies are
00:09:59.820 --> 00:10:01.380 Amy Cole: deciding what to do.
00:10:01.590 --> 00:10:09.630 Amy Cole: So my candidate pool just we're calling it. They were just they when they needed me. I know that sounds. I'm not
00:10:10.080 --> 00:10:18.780 Amy Cole: I'm not trying to inflate who I am, but I was getting interesting calls. And I thought, Okay, you know what I'm going to get everybody on a phone call. Let's get on a zoom and I called it a
00:10:19.170 --> 00:10:31.950 Amy Cole: Breakfast. Let's have coffee and talk and in your own into industry insights career, zoom, because as I am empowering men and women professionals in their careers, whatever stage. They're at
00:10:32.640 --> 00:10:43.680 Amy Cole: Mm hmm. Bringing industry experts into talk about the transformations, the digitization of those industries and how do we now pivot and as an egg's. How do you as a professional pivot to be apart.
00:10:44.430 --> 00:10:54.960 Amy Cole: And my knees were coming on the call is just to hear what people were doing and where they treating their company where they're treating their employees fairly because that was a hard time for companies also, it still is.
00:10:55.740 --> 00:11:04.380 Eric Sarver, Esq.: Mm hmm. Absolutely. I mean, I, I hear you saying, but the the company's also having that sense of, I mean, it seems like march 13 was
00:11:04.860 --> 00:11:10.680 Eric Sarver, Esq.: It's like the world just almost like did a hard stop on its axis, you know. Spinning. Spinning and just like jolted everyone
00:11:11.010 --> 00:11:24.840 Eric Sarver, Esq.: And it was, you know, I think, very sudden and a lot of people from schools, you know, to daycare facilities to people's employment and so you're absolutely right. I noticed you talked about how you pivoted, in part, Amy by
00:11:25.740 --> 00:11:30.540 Eric Sarver, Esq.: utilizing your contacts and connections. That's really important point to make, you know that we have a
00:11:30.870 --> 00:11:38.280 Eric Sarver, Esq.: Lot more connected and then we might realize. If you go through one database. If you're a business owner out there listening to us talk tonight.
00:11:38.640 --> 00:11:46.680 Eric Sarver, Esq.: And you haven't met Amy or myself but you curious, you know, you can really search and see. Can you put out some monthly newsletters know can you
00:11:46.950 --> 00:11:52.740 Eric Sarver, Esq.: Get more involved on social media. Can you organize the zoom with your, your clients, your customers.
00:11:53.340 --> 00:11:58.920 Eric Sarver, Esq.: I think that's all you know what i see you doing I've seen your videos you shot. And actually, you have to inspire me.
00:11:59.400 --> 00:12:13.380 Eric Sarver, Esq.: Because I was dabbling in video marketing for my law practice back in November, December and then got very busy for two months and kind of put on hold and then saw your videos and thought, you know, spent a good time to get back to the virtual in the video so
00:12:14.430 --> 00:12:22.950 Eric Sarver, Esq.: So I thank you for that. And I thank you for sharing that that that if you. I'm wondering, have you also seen
00:12:24.330 --> 00:12:30.030 Eric Sarver, Esq.: Candidates play become inspired by what you do. Like, have you seen them copy
00:12:30.840 --> 00:12:31.530 Amy Cole: I have such
00:12:32.370 --> 00:12:37.500 Amy Cole: Yes. People have said to me, there's a who's an artist who runs the Jackson Pollock.
00:12:38.070 --> 00:12:44.160 Amy Cole: East Hampton, and she has now taking it online. And she said that I'm the reason I said, Oh, come on. And she said, No.
00:12:44.400 --> 00:12:53.670 Amy Cole: You made it look comfortable, you had fun with it. She said, people still want to engage in art, but I was going, having them come and go through the Pollock museum and do their own drip paintings
00:12:54.000 --> 00:13:09.060 Amy Cole: And now I've got it and make them in a virtual experience and you made it seem like it was possible. So yes, people have definitely been inspired and understand that if we can try to make this platform as personalized as possible. It
00:13:09.120 --> 00:13:10.260 Eric Sarver, Esq.: Right now it's the men we
00:13:10.260 --> 00:13:12.150 Amy Cole: Get you know
00:13:12.360 --> 00:13:13.050 Eric Sarver, Esq.: After you
00:13:14.490 --> 00:13:25.170 Eric Sarver, Esq.: Yeah, I tend to agree with you on that Amy Yeah i mean i think it's it's it becomes personal when we have breakout rooms or themed events and
00:13:25.740 --> 00:13:32.160 Eric Sarver, Esq.: Unless somebody was inspiring about you. I'd like to hear more about that. But we do to take a quick commercial break. So
00:13:32.670 --> 00:13:37.740 Eric Sarver, Esq.: For those again watching or listening at home. And there are a host of employment law today.
00:13:38.430 --> 00:13:51.360 Eric Sarver, Esq.: Employment Law business lottery. I'm here with my good friend and colleague, Amy Cole CEO and founder of a vehicle connect executive recruiter staffing expert. And as you heard career coach and candidate coach, so stick around, folks. We'll be right back.
00:16:03.660 --> 00:16:11.010 Eric Sarver, Esq.: Welcome back to our show tonight employment law today, you're on talk radio dot NYC. I'm your host Erick solder.
00:16:11.310 --> 00:16:23.130 Eric Sarver, Esq.: I hosted show weekly on Tuesdays at 5pm to 6pm eastern standard time each week WITH AN INTERESTING GUESTS that can help you in your business to get through this pandemic, Amy, you're talking a moment ago about
00:16:24.240 --> 00:16:35.040 Eric Sarver, Esq.: The aspects of reinventing oneself and how you had a client that you said it was inspired by you, seeing what you do with your career zoom Wednesday. Wednesday breakfast.
00:16:36.060 --> 00:16:42.540 Eric Sarver, Esq.: And we have commercial breaks. So can you tell us a little bit more something interesting story I'd like to hear a little more about that. If you'd like to share with us.
00:16:42.810 --> 00:16:48.330 Amy Cole: Well, this is a woman who's an artist and she's a very bright artist and has done a great deal to
00:16:49.830 --> 00:16:56.850 Amy Cole: Me, namely she works with the Jackson Pollock museum and she takes you through she lives out in East Hampton, and she takes you through the Jackson Pollock museum and you experience.
00:16:57.150 --> 00:17:03.840 Amy Cole: His life for a minute. It's fascinating. And then you do a little drip painting. So that's of course a live experience and the
00:17:04.230 --> 00:17:18.360 Amy Cole: In addition, she draws murals with schoolchildren elementary and middle school. And of course, that's another live experience the school takes the side of their building she draws the mural and the children paint them European
00:17:19.050 --> 00:17:26.280 Amy Cole: So her business went completely exit so many of our businesses. So you know we all can say our businesses went completely, but
00:17:27.000 --> 00:17:32.490 Amy Cole: When she came on my calls and she realized that there is a way to connect online.
00:17:32.880 --> 00:17:46.470 Amy Cole: And this career Zoom is interactive, as you know, you're on. And I have a guest speaker speak, but I also call on people in the audience. And then we also work with chat and breakout rooms so that we can emulate as close to as possible as a networking organization.
00:17:46.800 --> 00:17:54.840 Amy Cole: She took it and said, Wow, you've made this comfortable. So she went ahead and she ended up making her tour of the fall of museum.
00:17:55.200 --> 00:18:10.530 Amy Cole: Virtual and when you buy into the tour you receive a home I believe a canvas and some paints and so that that ties her story up with a bow, so she can still gain. I mean, it's a revenue stream. I think one of the things we all need to talk about Eric here is
00:18:10.890 --> 00:18:19.380 Amy Cole: When I now we're doing business differently. We're building communities, right, as you said, and we're trying to find new ways to have our business stabilized and
00:18:19.500 --> 00:18:27.360 Amy Cole: Revenue stream. So yes, she took an interest in how it was going with me and get coming on as they will do you do stream it to Facebook. How do you get it.
00:18:27.540 --> 00:18:36.780 Amy Cole: What do you do with the recordings, you know, so I shared some of those technical background things and I think maybe you share as well that can be some of the hardest part. It's not the content or sharing
00:18:37.050 --> 00:18:44.250 Amy Cole: How we feel with people. It's the back end. Oh my goodness, how am I ever going to repurpose it. How do you market it, you know, that kind of stuff.
00:18:46.830 --> 00:18:58.050 Eric Sarver, Esq.: Yeah, I mean, it's interesting to see. I've seen the remember my clients also who ran an in person type of organization or event and then gone into different direction or pivoted
00:18:58.800 --> 00:19:06.330 Eric Sarver, Esq.: Whether the restaurants and outs pickup or some other type of entertainment industry. My sister CC Sarver I'll give her a plug if she's listening tonight.
00:19:07.260 --> 00:19:18.270 Eric Sarver, Esq.: Ran she opened up a she, and her business partner opened up a shop in in Larchmont rather in Westchester called DUI slime. And so basically toward yourself slime.
00:19:19.170 --> 00:19:30.150 Eric Sarver, Esq.: I'm sorry DIY so I'm sorry if they see and basically they have children's parties and and it was a it was really, really building and them in the pandemic, they couldn't do it in person for a while.
00:19:30.510 --> 00:19:35.310 Eric Sarver, Esq.: They're doing these sort of like online tutorials and you know online type of events and
00:19:36.000 --> 00:19:43.920 Eric Sarver, Esq.: Outdoor backyard parties and you know DUI slime kits to go and I have to say I was impressed by her pivot. And you know what I found is that
00:19:44.400 --> 00:19:52.980 Eric Sarver, Esq.: It might feel. Why was actually very busy when this all started because I practice employment law business law. So you know companies calling about furloughs and how to do it properly.
00:19:53.280 --> 00:20:02.730 Eric Sarver, Esq.: Following the new covenant protocols. But certainly, there have been times and other parts of my own practice around business along with a little slower because some businesses that sees it when they had
00:20:03.420 --> 00:20:12.630 Eric Sarver, Esq.: Some items that were not pressing if their income revenue stream is lower, they'll put things on the back burner. So I have clients that were saying in the spring of 2020
00:20:12.900 --> 00:20:19.140 Eric Sarver, Esq.: I'd like to really revisit these, you know, issues or agreements, etc. Or we structure the company. The thought was a
00:20:19.500 --> 00:20:23.970 Eric Sarver, Esq.: Wonderful ideas and I've been telling the client to do were encouraging to do. I should say for a long time.
00:20:24.330 --> 00:20:35.340 Eric Sarver, Esq.: And then seeing that, you know, shift. So I pivoted more towards the in employment law around and toward the business law as evolving code 19 involves a lot of, you know, online.
00:20:36.180 --> 00:20:48.690 Eric Sarver, Esq.: mediums and webinars, even this radio show. So he doing a video podcast tonight. And so, you know, I really, I feel like this this pandemic, you know, if it's a tough pill to swallow.
00:20:49.800 --> 00:20:59.790 Eric Sarver, Esq.: But, you know, and it's dark cloud, but it really kind of have a silver lining. You know, if one looks for it. And you know, I see you and out there and look for it, you know, and you've got these people
00:21:00.330 --> 00:21:03.900 Eric Sarver, Esq.: That are doing the same. I think it's terrific. You know, it's something to be commended well
00:21:03.990 --> 00:21:12.780 Amy Cole: If I may jump in. Eric, I don't run a type of career zoom professional development once a month in our office space.
00:21:12.930 --> 00:21:14.910 Amy Cole: And would have eight to 10 people come
00:21:15.150 --> 00:21:22.950 Amy Cole: I have 50 to 80 people come every Wednesday morning online. So you can see how well number one their home.
00:21:23.010 --> 00:21:25.170 Amy Cole: So they are more my target audience, you know,
00:21:25.440 --> 00:21:30.660 Amy Cole: Is in a place where they're available, but they would, you would think they would, they would have come
00:21:31.140 --> 00:21:44.160 Amy Cole: LIVE TO NEW YORK, HERE. RIGHT. I was in Midtown. Right. You and I were on 32nd and six. It wasn't a big deal to get to us, however, I wouldn't have top 10 to 12 people every month. And now, every single week. I have 50 to 80
00:21:45.480 --> 00:21:45.750 Amy Cole: It's
00:21:45.810 --> 00:21:52.290 Eric Sarver, Esq.: It's something I really, I think, and I think it speaks to you know the whole reinventing oneself and pivoting and how
00:21:52.740 --> 00:21:58.710 Eric Sarver, Esq.: In some ways, this virtual world to allow folks to get out there more so if you're a business owner, I'd say he was once
00:21:59.070 --> 00:22:08.730 Eric Sarver, Esq.: Too busy to network because you had to mind the shop or mind the rest the the office or let's say you lived out in Long Island you commute every day. You want to get home and times you kids and your family.
00:22:09.030 --> 00:22:15.750 Eric Sarver, Esq.: You know, now you can can meet you. Let's say the dinner study and turn on your, your laptop and. And again, I don't want to
00:22:16.290 --> 00:22:23.700 Eric Sarver, Esq.: Suggest you know, Amy, that it's a complete replacement for in person, you know, live, face to face, like you pointed out, when the show started.
00:22:24.030 --> 00:22:31.350 Eric Sarver, Esq.: But I do think it's it's the second best thing right now is that you know what we've got and the who you, you know, using this
00:22:32.070 --> 00:22:46.950 Eric Sarver, Esq.: They kind of kicks me maybe into a segue of the next question of perhaps if you can maybe share, let's say, like, maybe your top like three strategies that you recommend, let's say, let's say for candidates to uncover like hidden job opportunities out there.
00:22:48.180 --> 00:22:54.300 Amy Cole: Well, Eric. Networking is always been the number one way, you're going to find a job pre coven post coven
00:22:55.830 --> 00:22:57.060 Amy Cole: You know 2020
00:22:57.390 --> 00:23:02.790 Amy Cole: Is how you and I network and build the relationships we have, but I do
00:23:03.600 --> 00:23:10.980 Amy Cole: Always fall into a thing called circle of eight, which is one of my methodologies to help candidates and people and small businesses network also
00:23:11.370 --> 00:23:21.390 Amy Cole: Who more. What are the eight friends and family that you have that need to understand and know you well enough and know what your gifts are your, your career expertise.
00:23:21.960 --> 00:23:36.840 Amy Cole: So that those are marketing engines for you. Your cousin. If your sister really can't dialogue if Stacy can't tell you what employment law, Eric, her brother practices. She's not helping you. And she loves you the most. So I always say the
00:23:36.840 --> 00:23:46.320 Amy Cole: Key eliminate make sure they understand your core competencies and have a quick, you know. He's great at contract law, for example, I know that you and I have
00:23:46.530 --> 00:23:52.710 Amy Cole: I've often had candidates have to look at contracts and once they're hired I send them to you to evaluate the contract. Correct.
00:23:52.890 --> 00:24:06.990 Amy Cole: So it's because I know that's one of your gifts you wrote all of my contracts for my recruiting relationships and partnerships in business. So I know your gifts well enough to speak to them. You're my circle of eight as a business colleague and then I recommend that people
00:24:06.990 --> 00:24:07.830 Eric Sarver, Esq.: Keep a very
00:24:07.890 --> 00:24:17.340 Amy Cole: Close circle of a work what companies are they interested in. So if you've got eight companies that seem to your heart and you'd like to work for them find men and women in
00:24:17.340 --> 00:24:24.300 Amy Cole: Those companies. So we all know that networking is building relationship before results right. You've got to know
00:24:25.530 --> 00:24:41.280 Amy Cole: If you know I'm not asking anybody for anything until I've built before or you're just not a good networker but you know and connection is is is showing each other that mutual respect and seeing that mutual beneficial reality. I always feel so but yeah I call that the
00:24:41.280 --> 00:24:48.720 Amy Cole: Circle of eight. I think the great yeah you know I think when you're networking. Think of your friends and family because that's your roommate in college. She knows you well.
00:24:48.780 --> 00:25:03.450 Amy Cole: He knows you well, you know, Kenny. He explained to another friend as he's not taking the train home anymore. But as he's dialoguing with someone on zoom. Oh my gosh, you need an employment lawyer, hold on. My roommate Eric is great, a contract law, you know, business law.
00:25:03.510 --> 00:25:04.200 Eric Sarver, Esq.: Employment
00:25:04.620 --> 00:25:08.820 Amy Cole: You know, so that the because sometimes you'll be surprised. Your sister doesn't always know what you do.
00:25:09.450 --> 00:25:19.650 Amy Cole: Hmm. So that's circle obeyed his family, friends, circle of eight or business colleagues that you've built through business connections and they've worked with you or you know you've mentored you or you've mentored them.
00:25:19.920 --> 00:25:25.410 Amy Cole: And then I would say that circle of eight is the companies that you might be interested in working for or servicing
00:25:26.760 --> 00:25:34.080 Eric Sarver, Esq.: Interesting strategy and we to uncover, you know, hidden like the job opportunities. It's, um, and I think that, you know, it's fair to say that this circle of eight.
00:25:34.470 --> 00:25:44.100 Eric Sarver, Esq.: I like that. By the way, the, you know, that number is interesting, but I think it's fair to say that, and that can help someone out there with a you're let's say recently laid off due to, you know,
00:25:44.910 --> 00:25:53.670 Eric Sarver, Esq.: Budget cuts or for Lowes or whatnot, and you're looking for a job or if you're a company out there and I say a small business that's know lately been struggling
00:25:54.300 --> 00:26:01.440 Eric Sarver, Esq.: What's your circle of a, you know, so what are the companies, what are the business owners might, you know, from any of the Chamber of Commerce, you're in from maybe
00:26:02.310 --> 00:26:16.020 Eric Sarver, Esq.: You know your close friends and and I think you also touched upon a really important point. If I made that I've seen people in my days and my experience in networking and I network. A lot of gentlemen big extra wireless networking and so forth.
00:26:17.430 --> 00:26:25.410 Eric Sarver, Esq.: I find that so often people. It's really, they have to know what you do and then often involves, you know, explaining it in a kind of more basic
00:26:25.830 --> 00:26:32.400 Eric Sarver, Esq.: Fundamental way like I tell people you know that when it comes to hiring, firing managing or furlough your employees.
00:26:32.790 --> 00:26:38.340 Eric Sarver, Esq.: There are all kinds of labor and employment laws that apply. You have to know how to follow them. What's going to get sued and
00:26:38.640 --> 00:26:46.380 Eric Sarver, Esq.: I help you get through that and what business. There's all kinds of contracts, there's, you know, ways to start a company or close a company or found the company.
00:26:46.650 --> 00:26:52.320 Eric Sarver, Esq.: And to help you with that as well. So, you know, I try not to get too much into the hyper technical details what I do.
00:26:52.710 --> 00:27:01.170 Eric Sarver, Esq.: And so I appreciate your inviting our guests, you know, or rather I keep saying as our listeners tonight that from our guests that if you know they
00:27:01.710 --> 00:27:09.090 Eric Sarver, Esq.: People need to know what your product or service is you might know what your technological tech services.
00:27:09.420 --> 00:27:20.070 Eric Sarver, Esq.: Or your product is. But if people don't understand it. And they, you know, tell somebody else. Oh yeah, this person does X and then your Oh, actually, I don't want to do X, but, you know, so just important I think.
00:27:20.910 --> 00:27:26.010 Eric Sarver, Esq.: Out there are people that seem to communicate and what you do in a succinct way and
00:27:26.730 --> 00:27:33.540 Eric Sarver, Esq.: I think I've noticed when I was on your zoom call both as a guest speaker and just listening and, you know, having coffee and breakfast is that
00:27:34.140 --> 00:27:39.720 Eric Sarver, Esq.: You're helping people to explain what they do in a very just kind of straight for it for the way
00:27:40.200 --> 00:27:55.200 Eric Sarver, Esq.: So are there any other strategies that you mentioned the circle of a right you know keeping people abreast of what you do anything else that might come to mind in terms of, say, for those out there that are pounding the pavement looking for your business or jobs are but
00:27:55.260 --> 00:28:02.970 Amy Cole: I think, you know, and I, you, you hit the word Aeneid market, which I didn't dig into a circle of eight. So if I can just kind of go back and share that a little bit.
00:28:03.990 --> 00:28:09.420 Amy Cole: Right now it is the hidden job market that you have more success in
00:28:10.680 --> 00:28:18.090 Amy Cole: Because technology has just opened up any job that is posted on LinkedIn in Indy Career Builder.
00:28:19.560 --> 00:28:23.460 Amy Cole: I don't love this word, but it's the word. It is dehumanised applying
00:28:23.880 --> 00:28:28.050 Amy Cole: The application process for an executive out there and we are speaking of executives that
00:28:28.050 --> 00:28:31.200 Amy Cole: Are two years out one year out to 30 years out.
00:28:31.950 --> 00:28:49.350 Amy Cole: You're applying to the black hole or the abyss is truthful. It is truthful and it's painful and it is because when men and women now from a company are using LinkedIn and they're posting that job they're getting 548 resumes in six hours.
00:28:49.770 --> 00:28:55.710 Amy Cole: Huh, that's a statistic out there. I didn't. That's not coming to my company but
00:28:55.770 --> 00:29:00.720 Amy Cole: Right, because I use my network. First, I talked to my, my, you know,
00:29:01.920 --> 00:29:08.340 Amy Cole: I talked to my immediate 12,000 people in my network that are manufacturing exactly executives.
00:29:08.820 --> 00:29:19.920 Amy Cole: And spread it that way. And then they say, you know what my nephew has always been in logistics and supply to him, because I do believe that I'm going to uncover the best candidates, just like you're going to uncover hidden jobs.
00:29:20.250 --> 00:29:26.460 Amy Cole: So the onion market is brew people it's not posted yet.
00:29:27.330 --> 00:29:38.280 Amy Cole: The job is posted. But we know our company is looking for an accountant. We know our companies in a pickle, because we need an employment lawyer because we're getting sued for a woman that got furloughed and didn't get asked back over the other people
00:29:38.670 --> 00:29:42.060 Amy Cole: Hmm, no, that's the hidden job market.
00:29:42.450 --> 00:29:42.810 Eric Sarver, Esq.: Huh.
00:29:42.870 --> 00:29:54.390 Amy Cole: Is through the networks that you have that they know they're working and they can help you identify opportunities that aren't posted places the posted ones are wonderful, but they're very hard to nail down
00:29:54.780 --> 00:30:03.630 Eric Sarver, Esq.: Hmm. Absolutely. It's, it's, to me, it's very similar to pre code, you know, covert i'm sure even post clue that, you know, as they say it's
00:30:04.050 --> 00:30:11.940 Eric Sarver, Esq.: This is not what you know it's who you know whom you know i think it's a little boats, but we have to take a commercial break. Amy, by the time goes fast from having fun, doesn't mean
00:30:12.660 --> 00:30:24.420 Eric Sarver, Esq.: So stick around, folks. We'll be right back on Eric solver lost, Eric. I'm sorry, and host of the formula today on talk radio NYC my special guest tonight, my friend and colleague, Amy call right back.
00:32:49.230 --> 00:32:58.080 Eric Sarver, Esq.: Welcome back to implement a lot today. I'm your host Eric's over here with my special guest tonight. My guest and friend and colleague, a Nicole from Amy Cole connect
00:32:58.650 --> 00:33:07.770 Eric Sarver, Esq.: And we've been talking quite a bit about how do you navigate this pandemic and economic downturn had a pivot and repackage oneself.
00:33:08.070 --> 00:33:17.040 Eric Sarver, Esq.: Whether you're a candidate for work or a company that's hiring or looking to grow your business and I really appreciate, Amy, you know, your insights with
00:33:17.550 --> 00:33:24.510 Eric Sarver, Esq.: You know 20 years of executive recruiting and career counseling that you're bringing to the table. So thank you once again for
00:33:25.290 --> 00:33:33.810 Eric Sarver, Esq.: Being on the show tonight. It's really great to have you. Thank you. Yeah. And so sure you mentioned a couple things before the break, you know, some
00:33:34.290 --> 00:33:41.910 Eric Sarver, Esq.: Strategies towards networking and uncovering hidden job opportunities. And I think as we were saying is I think it's definitely a lot about
00:33:42.210 --> 00:33:50.730 Eric Sarver, Esq.: The people you know and the connection so folks listening, whether you're looking for a job or whether you're starting companies looking to grow.
00:33:51.120 --> 00:34:05.670 Eric Sarver, Esq.: Think of those eight people think of those eight and contact to be family. It could be colleagues to be an old roommate from law school, college or whatnot, and just, you know, get in touch with them and remind them what you do. I think it's such an important thing that people understand
00:34:06.720 --> 00:34:25.200 Eric Sarver, Esq.: And I wondered, you know what your opinions are Amy especially can speculate about, say, the future of business development for companies that are hiring like what's the number one thing you might see people companies looking to ramp up when they're hiring these days.
00:34:25.410 --> 00:34:38.130 Amy Cole: Well, what this few things, if I may, that I'm finding with companies, number one, because of technology. There is such transparency out there about whether you're good or bad company and there's no fooling around anymore.
00:34:38.430 --> 00:34:46.320 Amy Cole: You have Career Builder and you have glass door and I will have my CANDIDATES SAY I may not have a job, baby. But I'm not working for them.
00:34:47.640 --> 00:34:48.870 Amy Cole: Because have you read their
00:34:48.870 --> 00:34:54.840 Amy Cole: Must or reviews. And in fairness to them. I hadn't read the Glassdoor reviews and then I so
00:34:55.050 --> 00:35:06.030 Amy Cole: A certain department of that company because that management in that department is fabulous. And that's who I'm working with doesn't mean the arching family feeling of that company of that culture is that healthy or forthcoming.
00:35:06.240 --> 00:35:07.440 Eric Sarver, Esq.: So, um,
00:35:07.530 --> 00:35:19.740 Amy Cole: You know you companies today really need to use social to best position them to attract the best people and they really to understand their brand.
00:35:20.190 --> 00:35:20.700 Eric Sarver, Esq.: So that
00:35:20.760 --> 00:35:35.070 Amy Cole: They can put it out there. I mean, social credibility. Today I'm social proof. We are living in look at you and I are assuming we're. Dear friends we wish we were, you know, toasting each other and toasting your gorgeous son and saying hello again. Right.
00:35:36.600 --> 00:35:47.430 Amy Cole: You know, we're on zoom, which is fantastic but it's just it's a new way of putting yourself out there as a human as a brand and companies are
00:35:47.760 --> 00:36:02.730 Amy Cole: Breathing living entities that need to attract the best talent because people are what makes you grow. So I often tell companies right now. Please take a look at what you look like on online. What is your website is it from 1972 because you're in manufacturing
00:36:03.060 --> 00:36:09.960 Amy Cole: Here because you make you know i i staff, a great deal of manufacturing companies make for example, one of my company.
00:36:11.070 --> 00:36:15.420 Amy Cole: Me. Cool. Oh, pots, you know that you plant pots and and they sell to Lowe's and Home Depot.
00:36:16.380 --> 00:36:23.550 Amy Cole: Website is a bunch of portions men and ugly. Yeah, they're planting planters. Exactly. It's a big business. It's a really big business, anyway.
00:36:23.850 --> 00:36:30.270 Amy Cole: Long. What is your planters website look like to an oncoming employee to an incoming employee.
00:36:30.750 --> 00:36:38.310 Amy Cole: And what does that experience when they apply be their first interview because now you've got to build rapport over this this video.
00:36:39.120 --> 00:36:45.450 Amy Cole: And in building that rapport over video, are you, you know, being inclusive, are you, you know, making sure your
00:36:46.170 --> 00:36:54.480 Amy Cole: It's hard to build rapport on video in the beginning. Right. And how do you explain your company culture with no walk into a place. So when you see
00:36:55.140 --> 00:37:03.960 Amy Cole: Some of the strategies for companies to best appeal to people. It really is to work on your branding what your company social proof is out there.
00:37:04.290 --> 00:37:07.050 Amy Cole: Hmm, and what the candidate pool is seeing
00:37:08.250 --> 00:37:18.060 Eric Sarver, Esq.: Mm Hmm, interesting things with their. I mean, on one hand, the, the idea of how do we set up. There's a company, how to attract
00:37:18.810 --> 00:37:22.770 Eric Sarver, Esq.: Just talented people and employees. You know, I think a lot of business owners, Amy, a lot of
00:37:23.460 --> 00:37:29.040 Eric Sarver, Esq.: I know a lot of attorneys and accountants and also businesses that are might be. That's a good dry cleaner restaurant.
00:37:29.400 --> 00:37:41.010 Eric Sarver, Esq.: Where they they think about you know what the customer might want to see, but some don't think about what is an employee, you might be looking to work for me interested in seeing. I think it's a really good point about
00:37:41.730 --> 00:37:53.940 Eric Sarver, Esq.: Having a social media presence that conveys your whether it's warrant, whether it's, you know, your energy, whatever your company's you know it resistance. I like that idea that you're talking about.
00:37:54.540 --> 00:38:03.630 Eric Sarver, Esq.: attracting talent. Also, not just the biz, the customers, but I also hear your good point you raised that a lot. I think a lot of businesses, you know, pre coven
00:38:04.800 --> 00:38:11.580 Eric Sarver, Esq.: Like you said, like maybe you didn't bother you know to upgrade their website because I thought, well, you know, I get all my my pipeline of clients that say from
00:38:11.880 --> 00:38:18.750 Eric Sarver, Esq.: You know, a neighboring industry. I'm construction company and you know I got three architects. I know and I know some some contractors and we all
00:38:19.020 --> 00:38:24.630 Eric Sarver, Esq.: Across the firm, we work on things together. So, you know, why have a LinkedIn or, you know, a reliable profile.
00:38:25.620 --> 00:38:34.170 Eric Sarver, Esq.: But, you know, as these time Vivian perhaps demonstrated, we need to be conscious, the fact that attracting new people out there.
00:38:34.710 --> 00:38:39.900 Eric Sarver, Esq.: People might go to your social, whether it's LinkedIn and we're talking about social media for those of corporate people know
00:38:40.710 --> 00:38:45.060 Eric Sarver, Esq.: They might go to your Twitter your Facebook just to see what your
00:38:45.570 --> 00:38:53.610 Eric Sarver, Esq.: Presence is like, you know, are you a LinkedIn. You know, I've seen colleagues with networking one on one. I go to their LinkedIn profile Wi Fi network and I see it's like, you know,
00:38:54.120 --> 00:39:07.080 Eric Sarver, Esq.: No picture and just bullet points of where they worked and it just doesn't have that three dimensional, you know, feel almost feels undercover. I felt almost like almost sort of, you know, kind of, not quite out there.
00:39:07.920 --> 00:39:15.780 Eric Sarver, Esq.: So really interesting point, you know, to make them and you know I know that you have a lot of ability and you know really giving some talks on LinkedIn and so forth.
00:39:16.860 --> 00:39:25.350 Eric Sarver, Esq.: Are there any ways that you think companies can this a few steps to improve their website or the to improve their social media presence.
00:39:25.950 --> 00:39:33.090 Amy Cole: Well, you know, this is a very small little one, but you're going to be surprised, more companies have a logo 90
00:39:33.810 --> 00:39:36.660 Amy Cole: You know, going through a whole foods.
00:39:36.690 --> 00:39:43.260 Amy Cole: Trader Joes and if they don't have a company page on LinkedIn, but large companies usually do.
00:39:44.280 --> 00:39:54.480 Amy Cole: Have a company page where you put your logo, so that when your employees, right, that they work at Trader Joe's the logo of Trader Joe's is populated in there.
00:39:55.740 --> 00:39:57.720 Amy Cole: In their career experience.
00:39:58.320 --> 00:40:02.940 Amy Cole: You are a small company and let's let's use you. I don't want to call you out on the spot, but for all the listeners.
00:40:05.220 --> 00:40:09.180 Amy Cole: And you know and have a company page on LinkedIn. You're doing yourself a disservice.
00:40:09.420 --> 00:40:21.180 Amy Cole: Because that company page allows you to upload your logo and then your employees can though that logo will be automatically populated when they put your company name in as working there.
00:40:21.420 --> 00:40:38.220 Amy Cole: And you're building your social proof and your social credibility by using that graphic and you're building logo recognition, you're building brand integrity by having that having all your employees have that consistency on their career service in their page.
00:40:39.270 --> 00:40:42.180 Amy Cole: So that's a small one. That's just a logo, but you need
00:40:43.080 --> 00:40:48.780 Amy Cole: You need to have a company page and LinkedIn to have that logo populate that field.
00:40:49.410 --> 00:40:57.540 Eric Sarver, Esq.: Hmm. And this applies of course to get like you mentioned a small business as well as large and I think a lot of times, you know, a small business owner might
00:40:58.050 --> 00:41:06.060 Eric Sarver, Esq.: might not realize that the the principles that apply for a large company could easily apply to them to, you know, whether it's having a
00:41:06.630 --> 00:41:15.270 Eric Sarver, Esq.: Model of did website, you know, or social media that LinkedIn company page is an excellent point. And I think it also can it also increased ones.
00:41:15.930 --> 00:41:25.200 Eric Sarver, Esq.: Say visibility on LinkedIn to have their, their company their business have its own page and have their own private, they can attach the company and post, for example, or
00:41:25.500 --> 00:41:38.880 Amy Cole: You know, it's, it's an interesting one. And I appreciate you saying this because I use it a great deal to post job opportunities. So, but I post them on both Miami cold, who I am, the individual of a six person, you know, firm right
00:41:39.450 --> 00:41:44.730 Amy Cole: And we're for right now, but okay. So, but, but, and then I also populate my
00:41:45.930 --> 00:41:47.400 Amy Cole: Business page as well.
00:41:48.450 --> 00:41:51.330 Amy Cole: Here's one thing that is always want to be a front of everybody.
00:41:51.570 --> 00:42:03.090 Amy Cole: Company pages really are strictly what your company is if you've ever a Job Opportunity. How many employees, your address. Maybe you want to put a white paper unemployment law.
00:42:03.360 --> 00:42:15.300 Amy Cole: On how to navigate furloughing how to navigate bringing people back so it is yet just another social platform, but because LinkedIn is the number one professional platform, Eric. That's where you and I need to be
00:42:16.170 --> 00:42:27.510 Amy Cole: That way, I need to spend our time, you know, there was, um, I don't know who it was. There's a marketer Scott Bradbury he ran marketing for Nike for many years as just because you can, doesn't mean you should meaning.
00:42:27.540 --> 00:42:31.530 Amy Cole: Just because you can have an Instagram. He was talking social just because you would have Instagram.
00:42:31.680 --> 00:42:36.990 Amy Cole: Twitter, Facebook, Snapchat and all of them and LinkedIn doesn't mean you have to
00:42:37.050 --> 00:42:48.990 Amy Cole: You should on where your target audiences on your an employment lawyer exactly target audience on Twitter, possibly, but really, where is the credibility being belt being built on LinkedIn.
00:42:49.620 --> 00:42:56.850 Eric Sarver, Esq.: Right. I agree. It's LinkedIn Lionel at some certain right more professional year insights, since I'm sites do have
00:42:57.180 --> 00:43:04.440 Eric Sarver, Esq.: Their own professional groups in them. I've noticed, Facebook, for example, Facebook has many groups for professionals for attorneys for him say, you know,
00:43:05.040 --> 00:43:15.690 Eric Sarver, Esq.: Professional business owners inside show always good to have that information I you know tell this to my clients as well. And I think it's just a great
00:43:16.110 --> 00:43:30.090 Eric Sarver, Esq.: You know, less than that we're learning in this again. I never just see how much we need to be visible and also up to date, up to speed, you know, edit, I mean, it's funny or the website. The big piece to my website actually had a redone.
00:43:31.140 --> 00:43:42.810 Eric Sarver, Esq.: Once last year and then the new company actually Maxie Grosvenor Maxie that works with her company studio six agency and they're just fantastic. And so they did a whole website upgrade for me and
00:43:43.260 --> 00:43:51.480 Eric Sarver, Esq.: It really, in my mind, it's not so much necessarily that your clients, even if your clients don't find you through website as much, let's say,
00:43:51.780 --> 00:44:01.170 Eric Sarver, Esq.: They might go to the website after they found us. Let's say it's your, you have a client who says, Hey, Nicole was amazing shut me out its job, you know, position really want to recommend her.
00:44:01.470 --> 00:44:07.740 Eric Sarver, Esq.: Or in my case, someone says, you know, it's offering to help me this case and resolve me and got it you know resolve that according to cetera
00:44:08.670 --> 00:44:16.170 Eric Sarver, Esq.: That person is telling us like let me find out more about this person, this Amy Cole Eric's armor or, you know, Joe Smith is running the
00:44:16.830 --> 00:44:23.640 Eric Sarver, Esq.: You know, the small company and software company. And so if they go online, they see your, you know, your presence is almost like
00:44:24.120 --> 00:44:33.270 Eric Sarver, Esq.: Having an outdated website or no LinkedIn presence like having an old you know beat up office. You know, I had a colleague was a brilliant, brilliant attorney, but
00:44:33.810 --> 00:44:43.980 Eric Sarver, Esq.: He had an office kind of an old beat up part of Queens and you know it was like cluttered. And he had like an old typewriter. Literally, this is back in the early 2000s, the typewriter out broken key. You know, so
00:44:44.520 --> 00:44:53.220 Eric Sarver, Esq.: People come in and they leave. They wouldn't get to know my colleague for all his abilities and skills. So I think it's an important point and
00:44:53.850 --> 00:45:00.090 Eric Sarver, Esq.: I will hear more of your points. But I also want to make sure we take our commercial break for our sponsors now commercials and so
00:45:00.420 --> 00:45:09.690 Eric Sarver, Esq.: Folks, stick around him here tonight and talking with and Amy Cole. Our topic being confidence. A creativity and connection cultivating these traits during coven 19 crisis.
00:45:10.380 --> 00:45:17.850 Eric Sarver, Esq.: Not sure why I'm focusing the letter C so much here I'm alliteration. I like to write and so forth. But we'll be back in just a moment. Stick around.
00:47:37.680 --> 00:47:41.010 Eric Sarver, Esq.: Welcome back to employment law today. I'm your, I'm your host Erick Sabra
00:47:41.550 --> 00:47:48.120 Eric Sarver, Esq.: Employment Law and business law attorney. And also, founder of the loft, Eric. I'm sorry. From here tonight with our special guest, Amy Cole.
00:47:48.450 --> 00:47:58.470 Eric Sarver, Esq.: She's the CEO and founder of Amy Cole connect, she is an expert recruiter at staffer career coach and all around just amazing person. If I might add that as well.
00:47:59.460 --> 00:48:03.660 Eric Sarver, Esq.: So NBS let's get to really, really just charisma great ground here tonight, just to kind of
00:48:04.110 --> 00:48:13.920 Eric Sarver, Esq.: I went to recap at the commercial breaks for those that are either joining lead or maybe Miss part of the show and stops to formulate you know some topics of questions and so forth.
00:48:14.340 --> 00:48:21.990 Eric Sarver, Esq.: But we're talking about ways that one can pivot and reinvent themselves and you've already covered that very nicely very eloquently I think and
00:48:22.350 --> 00:48:30.060 Eric Sarver, Esq.: You're talking about. I feel like what we heard from you tonight is a lot about the confidence connection and creativity.
00:48:30.390 --> 00:48:38.160 Eric Sarver, Esq.: being creative, whether it's forming your own weekly zoom gathering or meeting and cultivating your contacts and
00:48:38.970 --> 00:48:50.010 Eric Sarver, Esq.: Changing the direction. What you do recording videos, you know, updating their social media all over the creative good stuff in the circle of a you know that you contact is just really helpful.
00:48:51.210 --> 00:49:03.510 Eric Sarver, Esq.: I also want to point out that, you know, I think what you're doing here, and I could just, you know, sing your praises, if I may, is really kind of cultivating also not just connection and creativity but in confidence. You know, I think that
00:49:04.710 --> 00:49:08.910 Eric Sarver, Esq.: A lot of business owners out there are people that run a company or business or provide a service and
00:49:09.390 --> 00:49:15.540 Eric Sarver, Esq.: There needs to be a level of confidence and confidence comes off and with experience and success.
00:49:16.110 --> 00:49:27.000 Eric Sarver, Esq.: We have an experience, we are successful at it we feel we enforce like, oh, you know, I'm very good at our in this area. And I think, you know, one challenge, maybe for let's say a challenge for candidates or
00:49:27.390 --> 00:49:33.960 Eric Sarver, Esq.: Hiring companies in tune to become confident in a different arena. So, for example, confidence in
00:49:35.160 --> 00:49:41.730 Eric Sarver, Esq.: You know, say interviewing a candidate for your company on zoom or being that can be on zoom
00:49:42.960 --> 00:49:52.680 Eric Sarver, Esq.: I wonder, are there any tips that you give to your candidates or or client companies about how to become more confident in these new arenas like that you're in.
00:49:53.910 --> 00:49:57.690 Amy Cole: Well, I love the question and I always say that confidence is contagious.
00:49:58.050 --> 00:49:58.470 Eric Sarver, Esq.: I think
00:49:58.860 --> 00:50:04.260 Amy Cole: You know, and I always also say that confidence isn't just I'm great. I'm this I'm that is
00:50:04.320 --> 00:50:06.450 Amy Cole: Humility, I think, is very attractive.
00:50:06.780 --> 00:50:16.200 Amy Cole: And I think humility adds to confidence for everybody be at the brand side the you know the client that customer, the company hiring or the
00:50:17.310 --> 00:50:26.190 Amy Cole: The candidate side. And I think you know it's it's funny to build the confidence piece. One of the things I do an exercise with people.
00:50:26.820 --> 00:50:33.630 Amy Cole: And I don't want to get boring or it is actually quite exciting. Like, what I call the five P's of your professional edge and it's
00:50:34.050 --> 00:50:42.030 Amy Cole: You know your purpose, your brand your profile resume LinkedIn. Your partnerships and you know your positioning and
00:50:42.300 --> 00:50:49.710 Amy Cole: What they all we've been together is understanding your value if I really summed up those five P's of your professional edge, which is what I
00:50:50.070 --> 00:50:51.600 Amy Cole: Brand my coaching on
00:50:51.990 --> 00:51:02.250 Amy Cole: Once you know your purpose, like Eric, you know me well enough, it is people I love people. I was an eighth grader, you know, still a Girl Scout. Well, the other girls was trying to get boyfriends. I'm still going to the old folks home you know knitting.
00:51:02.700 --> 00:51:05.820 Amy Cole: hotplate things, you know, and I just have always been
00:51:05.820 --> 00:51:09.000 Amy Cole: That love people. P. So the and I
00:51:09.150 --> 00:51:18.420 Amy Cole: Went to school for physical therapy, how I ended up in recruiting is a god story. You know, you just did. So what I meant to be is to empower people in their careers. We all have that intuitive.
00:51:19.110 --> 00:51:30.810 Amy Cole: On and as I said earlier, your service driven when I work with you, you're always making sure I'm the happiest Amy. Is this clear. Do you understand because you wouldn't legal ease can drive me crazy. But it's very important that I'm smart.
00:51:31.200 --> 00:51:35.340 Amy Cole: In a business way no and you read it. First of all, it's fabulous. So
00:51:35.400 --> 00:51:35.700 Eric Sarver, Esq.: Thank you.
00:51:36.150 --> 00:51:48.660 Amy Cole: Yeah. Understanding your purpose and what you bring to the company that branded wise, what the company's purpose is so that you can sell it to the candidate. It isn't a cell anymore is specific conversation.
00:51:49.200 --> 00:52:01.380 Amy Cole: So this whole thing once you understand your purpose and your brand and your profile and how you can make partnerships and how you can position yourself you have that confidence because it's really, it's deep in you.
00:52:02.010 --> 00:52:08.520 Amy Cole: It's not making it for the interview. It's not faking it to the interview he right you know what your company stands for
00:52:08.970 --> 00:52:18.630 Amy Cole: If you want the value your company puts out there, then you can share it with genuine, you know, um, and passion and zest and that to me comes across. You know,
00:52:18.900 --> 00:52:25.020 Amy Cole: So taking this new platform. And as I always say please treat it like you're speaking to a friend.
00:52:25.980 --> 00:52:32.700 Amy Cole: Um, you know, even in interviewing when I have executive senior level executives, they, I hate to interview.
00:52:33.180 --> 00:52:37.140 Amy Cole: Huh. Guess what, if you say that I always feel this is OK to do
00:52:38.190 --> 00:52:43.650 Amy Cole: I'm not much for inviting me to interview today. You know, sometimes I get a little nervous interviewing
00:52:44.310 --> 00:52:55.170 Amy Cole: If you're open and honest with George noory it doesn't show weakness and then the interviewer. The company says, you know what I, you're right, these poor people come in or get on zoom and they don't, they're
00:52:55.980 --> 00:53:00.750 Amy Cole: Remember that they're coming into interview. It's a whole experience can be anxiety ridden
00:53:01.020 --> 00:53:02.730 Eric Sarver, Esq.: Mm hmm. You know,
00:53:02.820 --> 00:53:14.280 Amy Cole: So your company has to feel confident about what they're bringing to the table candidate and be human. In this reaction on online today. Just be human dialogue. So as much as possible.
00:53:15.930 --> 00:53:25.590 Eric Sarver, Esq.: You know, you said through resume love to hear. I really, and I agree so much that no confidence. You know, being the humility is a part of. It's not just, you know, a false bravado
00:53:25.950 --> 00:53:40.140 Eric Sarver, Esq.: Or, you know, false. If you know how great. One is, but knowing I think you know I defined as doing ones. You know what you're capable of doing and what ones, you know, maybe say libraries or challenges are and what one strengths are, knowing that the balance that you
00:53:41.250 --> 00:53:47.940 Eric Sarver, Esq.: As well as, you know, being more focused on service towards the person you're interacting with rather than how you might come across, but
00:53:48.390 --> 00:53:52.110 Eric Sarver, Esq.: The message you mentioned the word humility and also being open and honest, that's just such you know
00:53:52.620 --> 00:54:02.430 Eric Sarver, Esq.: Good. I think lesson for business owners and for candidates during the pandemic after the pandemic for the pandemic. And I think that what I'm noticing is that
00:54:02.970 --> 00:54:09.870 Eric Sarver, Esq.: I've been doing the show now for about 10 weeks maybe 11 weeks I think Sam over the words could tell me over to talk radio NYC but
00:54:10.560 --> 00:54:18.480 Eric Sarver, Esq.: We have a 10 anyway poems, it may make is that a lot of the same themes. Keep reemerging whether I'm talking speaking with
00:54:19.050 --> 00:54:32.190 Eric Sarver, Esq.: A you know a guest who is in marketing or in conflict resolution or recruiting about emotional intelligence and you know being open, honest and humble. And I think that's just, you know,
00:54:33.090 --> 00:54:41.640 Eric Sarver, Esq.: Really studies are not new concepts, you know, these are things that I think we all maybe have heard about. But now that we're in this pandemic and we're, you know, forced to really
00:54:41.970 --> 00:54:47.580 Eric Sarver, Esq.: Felt like look at what's happening with our business and people's minds. Maybe their profit you know margins are shrinking.
00:54:47.940 --> 00:55:04.290 Eric Sarver, Esq.: They're giving it more credence and so speaking of giving credence to to, you know, I would, I would love to spend another half hour on that topic, but the time flow and actually this show number 11 for me. Thank you, Sam. Some family with everyone from talking to them. I see.
00:55:05.580 --> 00:55:18.480 Eric Sarver, Esq.: So anyway, at the end, we have about two minutes left. And I want to just like stop talking and give you spotlight. Amy, what do you want to tell us your listeners about your company, etc. It's all you know
00:55:18.810 --> 00:55:30.060 Amy Cole: You're so sweet. Thank you so much. I'm at home, really wants to share that these are chances for us to really re evaluate and take a look at where we want to be in our businesses, you know,
00:55:30.420 --> 00:55:41.070 Amy Cole: It's interesting that I've had this opportunity to pivot into coaching and I find such great joy. I always found joy, but it was an add on, and now it's the meat of my business for this current time and
00:55:41.670 --> 00:55:53.970 Amy Cole: So I get to really look at it and say, okay, you know it's it's been a wonderful revenue stream it certainly helped me make bridge this gap. And then I get to follow that passion, so I do feel that just from personal experience, as I've been pivoting
00:55:54.450 --> 00:55:59.820 Amy Cole: That I want to encourage people to really believe in what they are, what they have to offer. And, you know,
00:56:00.090 --> 00:56:09.480 Amy Cole: Everyone has transferable skills companies also can use what they used to do in a new light in a new segment that might be a hot brand or a hot service.
00:56:09.720 --> 00:56:19.260 Amy Cole: So to believe and really what you are and trust your gut and and move forward with excitement. I think that's another thing that's important to. In addition to that, humility, and that confidence is
00:56:19.890 --> 00:56:24.810 Amy Cole: You know that passionate. It just, you can't you can't bottle passion. You know, it comes out. It doesn't like it.
00:56:25.920 --> 00:56:26.400 Amy Cole: And I think
00:56:27.720 --> 00:56:28.200 Eric Sarver, Esq.: Also
00:56:28.440 --> 00:56:29.940 Amy Cole: Thanks to share
00:56:32.670 --> 00:56:40.410 Eric Sarver, Esq.: So welcome a pleasure having you on tonight. How can folks out there reach you for recruiting or for Kenzie coaching to get a career.
00:56:40.680 --> 00:56:48.930 Eric Sarver, Esq.: What's your email and phone number. Want to leave us with that, if that less than a minute left in as love to give that time to you to share with her or then
00:56:49.410 --> 00:57:03.960 Amy Cole: You can find all of our information on Amy Cole connect.com I am Amy and Amy call connect calm and 9179 to 36879
00:57:05.100 --> 00:57:09.450 Eric Sarver, Esq.: Thank you Amy And I'm Eric solver employment law and business law attorney.
00:57:10.080 --> 00:57:20.880 Eric Sarver, Esq.: From last year again solver and also I'm the host of the show employment law today and tune in weekly Tuesday evenings 5pm to 6pm eastern time here on talk radio. The NYC and
00:57:21.600 --> 00:57:27.930 Eric Sarver, Esq.: The station has many other shows during the week Fridays and Monday through Friday at one o'clock and six so
00:57:28.500 --> 00:57:38.190 Eric Sarver, Esq.: Make sure to check out the website. So we have to wrap up, folks, but I wish everyone a wonderful rest of the week. A Nicole, Nicole. Connect. Thank you so much, being on the show tonight.
00:57:38.460 --> 00:57:39.150 Amy Cole: Thank you.
00:57:40.110 --> 00:57:41.820 Eric Sarver, Esq.: And have a great night, everyone.