Employment Law Today

Tuesday, November 24, 2020
Facebook Live Video from 2020/11/24 - Business Development In The Two Dimensional World of Covid


2020/11/24 - Business Development In The Two Dimensional World of Covid

[NEW EPISODE] Business Development In The Two Dimensional World of Covid

What does successful business development look like in our two-dimensional world of the COVID-19 pandemic? What are strategic ways to stay top of mind with customers, clients, and employees when you are 30 miles away from them?

My guest this week will be Susan Ganz, MBA - Business Strategist and Founder of Ganz Strategic Solutions. Susan and I will discuss the above topic, and will provide business owners with ideas and resources for staying engaged with their customers and clients, while boosting connectivity with their employees -- all from behind their Zoom screens, Skype calls, and virtual mediums. Don't let this pandemic put your biz dev. in a box!

Tune in for this informative conversation at or watch the Facebook Livestream by clicking here.

Show Notes

Segment 1

Eric introduces the guest of the show Susan Ganz! Eric starts up the conversation discussing business development in the 2-D world of COVID-19 and the challenges facing business owners during the pandemic. Susan then gives out the real meaning of ‘business development’ and talks about her experience pre-COVID helping others develop their business. They touch on the importance of emotional intelligence, working with others through ZOOM and video-calling, and inserting a bit of your personal self into your professional persona.

Segment 2

Susan explains why digital interaction is critical for business owners in the era of COVID and why clients and customers need to feel a sense of certainty. Susan then discusses some of the obstacles companies face that prevent successful business development. Susan promotes her business, Ganz Strategic Solutions, and explains how they assist businesses with their development plans.

Segment 3

Susan continues to explain how her company helps businesses, giving an example of how she executes her work. She then talks about employer-employee relationships and boosting employee morale, noting the importance of availability, engagement, team-building, and leisure.

Segment 4

Susan talks about how she decided she would contribute during the pandemic with her business and discusses how what she has to offer can help businesses thrive during this time. They close the show with Susan giving out her contact information and social media for listeners, along with promoting her weekly show.

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