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Always FreyDay

Friday, October 30, 2020
30
Oct

2020/10/30 - Good Help is Hard to Find... Or Is It?

[NEW EPISODE] Good Help is Hard to Find... Or Is It?

Do you wish you had one more hour a day to do what you love? What would that be for you? One more hour thriving in the part of the business that you are passionate about or spending an hour in personal self-care? Many SMB owners feel that they can't achieve any of these types of goals, because they don't have reliable, trustworthy help. While that may be true, the opportunity exists in 2020 and beyond for SMBs to hire virtual assistants, who can make a massive impact.

 

This is what my special guest and her team do for organizations all over the country.

 

We will be joined by MerriLyn Gibbs, the founder of Assistants 4 Hire. A firm focused on creating processes, strategies and implementing automated systems for SMBs. MerriLyn's company also provides outsourcing expertise to handle all the administration that your business or personal life needs to thrive!



Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.


Show Notes

Segment 1

Steven Frey welcomes guest MerriLyn Gibbs, the founder of Assistants 4 Hire. A firm focused on creating processes, strategies and implementing automated systems for SMBs. MerriLyn's company also provides outsourcing expertise to handle all the administration that your business or personal life needs to thrive.   She is the perfect person for the theme of the day, not reinventing the wheel and plugging in the right people to help your SMB.  Steve further discusses another topic of the day - Good help is hard to find - and dives into how SMB can approach this subject.  Steve goes on to read some excerpts from Randi Zuckerberg’s book.  


Segment 2

Steven officially welcomes MerriLyn to the program to discuss the day’s topic. MerriLyn dives into the process of their company and how they assist SMB’s with decision making.  Which towards the end of the process includes a business proposal to take over some of the administrative duties of the company.  They close talking about the client strategy and how her company can help guide SMB’s for their strategies to grow and how strategy is important while not necessarily being a tactic.  


Segment 3

Steve opens this segment asking how clients are positioning her company currently in today’s environment.  MerriLyn dives into business owner’s not being able to let go of certain procedures, such as an example - managing emails.  MerriLyn’s company can help with this organization and free up some time.  Ultimately if SMB’s can conceptualize freeing up the time and partnering with the right people they can bring in more profit rather than doing everything themselves.  


Segment 4

In closing Steven asks MerriLyn what can an SMB take away for the weekend to help their business for the weekend.  Ultimately good help isn’t hard to find if you know where to look and one of the places to look is hiring a virtual assistant such as MerriLyn’s company.  MerriLyn gives further advice on making a list of duties and how to get rid of certain duties by hiring assistants.  They close discussing MerriLyn’s favorite movie/TV show character, favorite movie/tv show, favorite musical instrument and artist who plays it.   


Transcript

00:00:32.880 --> 00:00:38.040 Steven Frey (SMB Guy): All right, hi out there, everyone and Happy Friday, thank god it's Friday as some would say

00:00:38.430 --> 00:00:51.360 Steven Frey (SMB Guy): Although it's always Friday with me. Stephen Fry your SMB guy. Great to have you guys with me today. Happy Halloween out there to everybody in case you haven't noticed, I will be dressing up this year as the legendary

00:00:51.690 --> 00:01:02.760 Steven Frey (SMB Guy): Doc Brown from Back to the Future. If you guys out there haven't watched. Back to the Future yet. I suggest you stop doing everything you're doing soon as my shows. Overall, obviously.

00:01:03.030 --> 00:01:09.150 Steven Frey (SMB Guy): And watch the entire trilogy, with the rest of your day call out of work, do what you gotta do. It's kind of a rainy day out there.

00:01:10.050 --> 00:01:22.740 Steven Frey (SMB Guy): watch the movies. So I see why am I, which is in case you missed it s AMP P stands for small and medium sized business. I have been SMB advocate consultant enthusiast and owner for over 20 years now.

00:01:23.070 --> 00:01:32.820 Steven Frey (SMB Guy): And in my travels one major observation. I've made is that some of the best thought leadership for SMB happens on Friday when we feel the freedom of the weekend coming

00:01:33.390 --> 00:01:46.980 Steven Frey (SMB Guy): However, we're all so anxious to start the weekend that we steam roll through Friday and these crucial pearls of wisdom, they're often overlooked and forgotten in favor of our fun weekend activities and our freedom from work.

00:01:47.550 --> 00:01:57.000 Steven Frey (SMB Guy): On always Friday we take advantage of that weekend freedom and clarity to discuss popular topics that are on the minds of SMB leaders and their trusted advisors.

00:01:57.420 --> 00:02:07.500 Steven Frey (SMB Guy): Coincidentally, my last name means free in German, which is a nice, fun fact for everybody. It's not just a play on words here there is a little bit of deeper meaning going on in my show.

00:02:08.190 --> 00:02:18.270 Steven Frey (SMB Guy): We feel the freedom of the weekend coming. We have clarity, we can use it to make some impact on Monday morning. So on that note, I'm going to embrace the freedom of the weekend and slip into my shades

00:02:21.060 --> 00:02:27.720 Steven Frey (SMB Guy): All right, we're ready to rock today's topic of discussion is good health is hard to find, or is it

00:02:28.200 --> 00:02:36.270 Steven Frey (SMB Guy): We're talking about getting SMEs to really leverage all of the resources at their disposal without them feeling like they need to reinvent the wheel.

00:02:36.570 --> 00:02:42.990 Steven Frey (SMB Guy): Or hire additional staff bodies, while we're on talk radio dot NYC. We don't want this to be just talk

00:02:43.290 --> 00:02:51.330 Steven Frey (SMB Guy): Again, the goal here is to use the insight on the SMB landscape this Friday and use it to create more impact come Monday.

00:02:51.660 --> 00:03:00.240 Steven Frey (SMB Guy): We like to bring a fun and unique perspective on the people process and products that are driving SMB today. Far too often, especially in 2020

00:03:00.570 --> 00:03:06.870 Steven Frey (SMB Guy): SMEs are focused on the product that is going to solve all of their problems, the shiny new mouse trap the magic wand.

00:03:07.560 --> 00:03:22.890 Steven Frey (SMB Guy): In my travels products change every single day in every other facet of our lives, both personal and business. There is no substitute for surrounding yourself with the right people first and keeping focus on the process that is going to help you.

00:03:24.390 --> 00:03:25.590 Steven Frey (SMB Guy): As long as you do this.

00:03:25.830 --> 00:03:33.330 Steven Frey (SMB Guy): I strongly believe the right products will present themselves when needed by the SMB everything begins and ends with the people.

00:03:33.960 --> 00:03:42.840 Steven Frey (SMB Guy): So, in the spirit of surrounding yourself with the right people. We have a great show for you here today. Our special guest is none other than Miss Mary Lynn Gibbs

00:03:43.140 --> 00:03:53.280 Steven Frey (SMB Guy): Marilyn Gibbs is the founder of assistance for higher as an owner and founder Marilyn now enjoys her dream of creating the life balance that she wants for herself and others.

00:03:53.550 --> 00:04:04.320 Steven Frey (SMB Guy): She has fallen in love with entrepreneurship. Her main drive for starting her business was to create a life where she could really put her daughter first who we're likely going to see in our travels today.

00:04:04.710 --> 00:04:16.890 Steven Frey (SMB Guy): And building her career around her passion for motherhood. She loves that. This is the reality. She now lives every day and loves providing the same opportunity for each one of her clients and team members.

00:04:17.280 --> 00:04:25.560 Steven Frey (SMB Guy): Fun fact about Marilyn. She was a PGA golf professional for 16 years and loved being a head women's golf coach for 13 years

00:04:26.010 --> 00:04:36.870 Steven Frey (SMB Guy): During her tenure. She attended eight NCAA national championships as a team or with her individual players and let her teams to qualify for 11 NCAA regional championships.

00:04:37.200 --> 00:04:43.860 Steven Frey (SMB Guy): She was also an LPG a future symmetric tour member for three years. So don't play her for money.

00:04:44.670 --> 00:04:51.600 Steven Frey (SMB Guy): Marilyn still love spending the day on the links and sunbathing on the beach. She can be found regularly biking around New York City.

00:04:51.840 --> 00:04:58.920 Steven Frey (SMB Guy): With her daughter on on the back of her bike. She loves salsa dancing and enjoys a fantastic meal with a great cocktail.

00:04:59.220 --> 00:05:06.060 Steven Frey (SMB Guy): She's on a mission to travel 50 states and 50 countries which is currently at 46 and 27 respectively.

00:05:06.360 --> 00:05:14.790 Steven Frey (SMB Guy): She is the absolute most ideal person I could think of to discuss the theme of today because it's what she deals with every single day of her life.

00:05:15.060 --> 00:05:22.620 Steven Frey (SMB Guy): Is being that solution that an SMB can plug into so they don't have to reinvent the wheel and bring additional bodies under their own roof.

00:05:23.340 --> 00:05:32.400 Steven Frey (SMB Guy): In addition, we're going to discuss my favorite three questions. Who is Marilyn favorite movie or TV show character. What is her favorite movie or TV show.

00:05:32.700 --> 00:05:36.090 Steven Frey (SMB Guy): And what is her favorite musical instrument and the artist to place it

00:05:36.510 --> 00:05:43.170 Steven Frey (SMB Guy): And since she's such a golf professional she actually put me to the test, saying she wanted to change up the questions I just let her have a bonus one

00:05:43.620 --> 00:05:52.950 Steven Frey (SMB Guy): What is your favorite golf club to use and your favorite golfers, so we're going to attack all of that and just a little while we're going to be joined by Marilyn after we take our first commercial break.

00:05:53.430 --> 00:05:57.960 Steven Frey (SMB Guy): In the meantime, let's talk a little bit about the theme of the day so I can give you my spin on things.

00:05:59.670 --> 00:06:05.550 Steven Frey (SMB Guy): This is, this is an interesting topic these days I when I think about good health is hard to find.

00:06:05.880 --> 00:06:10.980 Steven Frey (SMB Guy): I very often will will go to the idea of the restaurant hospitality leisure world.

00:06:11.280 --> 00:06:19.650 Steven Frey (SMB Guy): Because it's it's such an important part of life and even during the coven pandemic, you know, people still need to eat, whether they're sitting in a restaurant or they're going to pick something up.

00:06:19.890 --> 00:06:25.800 Steven Frey (SMB Guy): You know, I think of good health is hard to find, as it relates to the food service industry restaurant hospitality leisure groups.

00:06:26.100 --> 00:06:36.600 Steven Frey (SMB Guy): And such from my travels, I have two of my very best friends work in the food service industry. One of them is a strict it up, do it yourself. His way or the highway.

00:06:37.080 --> 00:06:44.880 Steven Frey (SMB Guy): And the other is all about leveraging resources for scalability and that's why you know one of them has one location.

00:06:45.360 --> 00:06:54.990 Steven Frey (SMB Guy): And the other is about 2021 locations. Now, as far as their, their restaurant goes. So it's a very powerful concept when you talk about

00:06:55.260 --> 00:07:04.770 Steven Frey (SMB Guy): The help that you have. It's again you there's always a choice with anything you do in life. It's not just, you know, business oriented. It is also personal oriented as well.

00:07:05.460 --> 00:07:13.560 Steven Frey (SMB Guy): You can reinvent the wheel spend money, time, and resources and do it your way. Or you can plug into something that's already working out there.

00:07:13.890 --> 00:07:20.490 Steven Frey (SMB Guy): And that's, you know, again, what Mary Lynn's company is all about his assistance for higher it's plugging into a virtual assistant model.

00:07:20.850 --> 00:07:31.020 Steven Frey (SMB Guy): So I do often on my show like to relate, you know, some stories. Some books that I've read out there that remind me of the guests and of their messaging that they're trying to get out there.

00:07:31.350 --> 00:07:39.510 Steven Frey (SMB Guy): So the book that I thought of for Mary Lynn and her efforts is Randi Zuckerberg pick three you can have it all just not every day.

00:07:39.750 --> 00:07:47.760 Steven Frey (SMB Guy): Randi Zuckerberg is Mark Zuckerberg sister. I met her a couple years ago at an industry conference and I thought there were some great takeaways in this book.

00:07:48.330 --> 00:07:58.800 Steven Frey (SMB Guy): And a lot of it you know again did remind me of Maryland and her efforts. So I'm going to give you guys a couple of excerpts from the beginning of this book and it's going to lead us right down the road to talking to our very special guest today so

00:07:59.520 --> 00:08:06.600 Steven Frey (SMB Guy): The book starts out on the jacket as follows. Work sleep Family Fitness friends. Pick three

00:08:07.050 --> 00:08:13.020 Steven Frey (SMB Guy): In an increasingly demanding world. We've been told that we can do it all maintain close really friendships.

00:08:13.380 --> 00:08:22.560 Steven Frey (SMB Guy): devote ourselves to work, spend time with family stay fit and get enough sleep, but who can do everything and do it. Well, every day.

00:08:22.920 --> 00:08:31.830 Steven Frey (SMB Guy): Imagine eliminating the pressure to be perfect. Now you can achieve balance over weeks and years Randi Zuckerberg has the solution. Pick three

00:08:32.310 --> 00:08:43.680 Steven Frey (SMB Guy): career and family minded people everywhere, understand the basic problem. Everyone wants to be able to do it all work sleep Family Fitness and friends, but there are only 24 hours in a day.

00:08:44.190 --> 00:08:53.400 Steven Frey (SMB Guy): Now, and pick three Randy encourages others to follow her lead to be well lopsided a term that she says has saved her life.

00:08:54.270 --> 00:09:00.300 Steven Frey (SMB Guy): Between having her own radio show starring on Broadway speaking across the globe creating Facebook Live

00:09:00.660 --> 00:09:11.760 Steven Frey (SMB Guy): And being the mother to two young boys Randy has a lot on her plate but Randy explains, you can't. You don't have to focus on each of the five areas every day. More important, you can't

00:09:12.060 --> 00:09:23.070 Steven Frey (SMB Guy): But you can prioritize them individually over time. And if you choose three each day. You can go a long way toward personal and professional success and satisfaction.

00:09:23.610 --> 00:09:32.370 Steven Frey (SMB Guy): Thought it was a great message. So getting into the book it says in order to set myself up for success. I know I can only realistically do three things. Well, every day.

00:09:32.730 --> 00:09:38.640 Steven Frey (SMB Guy): So every day when I wake up I think to myself work sleep, family, friends, fitness pick three

00:09:39.180 --> 00:09:57.780 Steven Frey (SMB Guy): I could pick a different three tomorrow and a different three. The following day. But today, I can only pick three as long as I wind up picking everything over the long run, then I'm balancing my imbalance, it's solving the great entrepreneurs dilemma, which many SMB owners are entrepreneurs.

00:09:59.580 --> 00:10:05.280 Steven Frey (SMB Guy): Almost immediately, I was quoted in business publications around the world. Pick three had gone viral

00:10:06.000 --> 00:10:11.730 Steven Frey (SMB Guy): I later realized that the dilemma doesn't doesn't just apply to entrepreneurs, it applies to everyone.

00:10:12.090 --> 00:10:21.450 Steven Frey (SMB Guy): No matter what you do for a living, where you live, or what your responsibilities are. Nobody can have it all without a little bit of sacrifice focus and energy.

00:10:21.930 --> 00:10:32.010 Steven Frey (SMB Guy): Over time, I stopped calling it the entrepreneurs dilemma and renamed it as pick three. Not only is it more inclusive. It's instructional

00:10:32.580 --> 00:10:44.220 Steven Frey (SMB Guy): The five main categories in your life might be slightly different than mine. But for the purposes of the book and the forthcoming exercises. Let's assume that the five categories work for you as well.

00:10:44.730 --> 00:10:56.370 Steven Frey (SMB Guy): So it does go into detail outlining the five five priorities, you know, then she says, Now is the time for the ruthless prioritization. So sorry. You don't get to pick all five, not today, not any day.

00:10:56.880 --> 00:11:01.620 Steven Frey (SMB Guy): If you and if you want to be great at what you do. You have to pick three and only three

00:11:02.070 --> 00:11:13.200 Steven Frey (SMB Guy): Don't waste one minute feeling guilty or bad about the two. You didn't pick because you will get another chance to pick them tomorrow or the day after or next month. It will happen.

00:11:13.680 --> 00:11:24.510 Steven Frey (SMB Guy): Because every single day. You get to pick a new three of these categories to focus on. You can pick the same three is the day before or switch gears and pick a different three. It's your choice.

00:11:24.960 --> 00:11:31.050 Steven Frey (SMB Guy): So just to skip ahead a little bit here. There were a couple of personal examples in here. And funny enough

00:11:31.470 --> 00:11:35.310 Steven Frey (SMB Guy): One of them was actually labeled Steve So I immediately identified with that.

00:11:35.730 --> 00:11:46.170 Steven Frey (SMB Guy): So, you know, this is something where you know again talking about Marilyn and what her company does, it made me think of her a great deal. So Steve, Steve is the person who's a bit too lopsided.

00:11:46.560 --> 00:11:55.380 Steven Frey (SMB Guy): He over prioritize his work so much that he often focuses on only two choices from his pick three, which leads to unhealthy consequences.

00:11:55.680 --> 00:12:06.780 Steven Frey (SMB Guy): Here's a look at Steve's pick three journey Thursday work sleep friends. I have a huge word project coming up. So I've chosen work as one of my pick three every single day for the past two weeks.

00:12:07.080 --> 00:12:22.050 Steven Frey (SMB Guy): Maybe tonight I'll try to get to bed at 1am and sleep in until 645 instead of 630 tomorrow, probably not, though. I'm so stressed. I can never fall asleep or stay asleep. I told Tyrone I'd meet up with him.

00:12:23.160 --> 00:12:32.400 Steven Frey (SMB Guy): And and for drinks later. But this project that has me chained to the computer. I've been eating my takeout lunches and dinners in front of my screen since last Saturday.

00:12:32.730 --> 00:12:41.400 Steven Frey (SMB Guy): I feel like I put on 10 pounds. Something Mike is probably more like 20 when this project finishes. I'm going to pick fitness every day. I hate how I feel.

00:12:41.940 --> 00:12:51.090 Steven Frey (SMB Guy): Right off the bat, you can tell how overworked Steve is he's tired. He's irritable making bad food choices and suffering the consequences, although I try not to be irritable, especially for you guys.

00:12:51.540 --> 00:12:57.780 Steven Frey (SMB Guy): He's really only chosen work to focus on skipping out on his friend and sleeping less than five hours a night if that

00:12:58.170 --> 00:13:02.100 Steven Frey (SMB Guy): A lack of rest and stress plus on healthy eating has left Steve depleted.

00:13:02.460 --> 00:13:09.540 Steven Frey (SMB Guy): He wants to choose fitness, but it's not making the time for it. Now he's feeling the effects of being too lopsided in one direction.

00:13:09.870 --> 00:13:16.830 Steven Frey (SMB Guy): Steve needs to summon is willpower to focus on his own health outside of work. Otherwise, things will quickly go

00:13:17.190 --> 00:13:23.130 Steven Frey (SMB Guy): from bad to worse. I thought this was great and I thought it was very valuable to share with you guys.

00:13:23.520 --> 00:13:28.560 Steven Frey (SMB Guy): Also, real quick. I'm going to give you a there's there's a summary here with the three types of friends.

00:13:28.830 --> 00:13:35.820 Steven Frey (SMB Guy): That Randi Zuckerberg talks about when they're trying to talk about pick three in which you know which which three to pick and how people pick

00:13:36.210 --> 00:13:47.970 Steven Frey (SMB Guy): She has the passion Easter, the person who chooses what they want to be lopsided and for themselves. They are currently in a healthy place where they have the support of a loving family, friends, or community to help make their decision.

00:13:48.480 --> 00:13:52.530 Steven Frey (SMB Guy): The eliminator sometimes knowing what not to do can help you choose what to pick

00:13:52.920 --> 00:14:02.700 Steven Frey (SMB Guy): Some people have a better sense of what they don't want to focus on rather than what they do and they wind up being lopsided more by process of elimination than anything else.

00:14:03.120 --> 00:14:09.480 Steven Frey (SMB Guy): Then she says the superhero. A person who never actually wanted to be lopsided but due to unforeseen circumstances.

00:14:09.960 --> 00:14:14.400 Steven Frey (SMB Guy): For example, current events illness finances. They were suddenly forced to live life askew

00:14:15.000 --> 00:14:22.890 Steven Frey (SMB Guy): The renovators someone who started off as the passion Easter but hit a serious roadblock they've had to rebuild and pivot to reach their goal.

00:14:23.220 --> 00:14:29.460 Steven Frey (SMB Guy): The monetize is or the person capitalizes this person capitalizes on one or more. One of our basic human needs.

00:14:29.730 --> 00:14:37.890 Steven Frey (SMB Guy): For work sleep Family Fitness and friends through their products and service or services. They help us reach our goal that much quicker and

00:14:38.460 --> 00:14:42.690 Steven Frey (SMB Guy): Much quicker and achieve more in that area than they thought was originally possible

00:14:43.290 --> 00:14:53.580 Steven Frey (SMB Guy): And then the expert. The go to go to person who knows a boatload more than I do about my work sleep Family Fitness and friends are so important in our life.

00:14:53.940 --> 00:15:00.330 Steven Frey (SMB Guy): There's a couple of those different personality types that Maryland's types of services would be applicable for

00:15:00.600 --> 00:15:11.130 Steven Frey (SMB Guy): But the big one to me would be the eliminator, the one that knows what they're trying to do knows what their passion is and knows whether they need to be concentrating on especially with their SMB

00:15:11.400 --> 00:15:23.700 Steven Frey (SMB Guy): To really make an impact and grow their business and raise their revenues and I thought it was very funny when I Maryland's website which by the way has great content, one of her blogs, from about six months ago.

00:15:24.600 --> 00:15:34.200 Steven Frey (SMB Guy): Was your day daily routine matters and great coincidence. That's why this book really reminded me of Maryland and her team's efforts.

00:15:34.500 --> 00:15:44.340 Steven Frey (SMB Guy): So we're going to take a short commercial break when we come back, we're going to be with Marilyn gives the founder of assistance for hire. Stay with us on always Friday will be back.

00:20:08.850 --> 00:20:13.410 Steven Frey (SMB Guy): All right, everybody, welcome back to always Friday. I'm Stephen Fry your SMB guy.

00:20:13.740 --> 00:20:21.960 Steven Frey (SMB Guy): Today we're talking about good help is hard to find, or is it any and all things small to medium sized businesses up for discussion here.

00:20:22.230 --> 00:20:31.050 Steven Frey (SMB Guy): This is a big topic as most of you know I'm all about the people, first and foremost, so there is definitely no substitute for having the right bodies, working with you.

00:20:31.350 --> 00:20:46.470 Steven Frey (SMB Guy): But do you need to directly employ them or can you plug into things that are working out there to really help your efforts along so to discuss that topic with me today, none other than Marilyn gives the founder of assistance for higher Maryland. Great to have you on the show today.

00:20:49.140 --> 00:20:52.170 Steven Frey (SMB Guy): You need to unmute, my dear, because everyone wants to hear you.

00:20:54.600 --> 00:20:55.080 Steven Frey (SMB Guy): There you go.

00:20:55.920 --> 00:20:57.840 MerriLyn Gibbs: Okay, I didn't do anything.

00:21:00.690 --> 00:21:02.430 Steven Frey (SMB Guy): See that we drive for you if

00:21:03.180 --> 00:21:04.650 Steven Frey (SMB Guy): Anything. If anything goes wrong.

00:21:05.130 --> 00:21:08.580 Steven Frey (SMB Guy): Okay, we have your back. How's everything going

00:21:09.870 --> 00:21:13.620 MerriLyn Gibbs: It's fine. Yeah, you know, just another crazy day in paradise.

00:21:15.870 --> 00:21:18.810 Steven Frey (SMB Guy): Very happy Friday to you. Happy Halloween, are you dressing up

00:21:18.810 --> 00:21:19.320 Steven Frey (SMB Guy): This year,

00:21:19.710 --> 00:21:38.310 MerriLyn Gibbs: I am not. It's a little bit sad for me, I love, I love Halloween. I typically do dress up but you know New York still pretty shut down. And as I couldn't seem to find one way to celebrate Halloween in New York. I am foregoing the costume this year.

00:21:40.080 --> 00:21:48.750 Steven Frey (SMB Guy): All right, well I know your hearts in it. Let's talk about where your heart, your passion has been your business. This is the method PART OF OUR SHOW.

00:21:48.750 --> 00:21:53.370 Steven Frey (SMB Guy): This is where we talk about the science and the know how behind what you do and how you do it.

00:21:53.670 --> 00:22:00.390 Steven Frey (SMB Guy): But also your process for working how you go to market. So talk to us a little bit I this is such an important topic.

00:22:00.660 --> 00:22:12.660 Steven Frey (SMB Guy): But yet, I feel like most people out there, especially in the SMB world. They just need help, knowing where to look and being in the mindset that this is available to them out there. Would you agree, give me some thoughts on what you see these days.

00:22:12.780 --> 00:22:21.600 MerriLyn Gibbs: Yes i i agree with all of what you're saying. I think we do have a mindset of, you know, I'm just not

00:22:22.920 --> 00:22:31.410 MerriLyn Gibbs: There's just kind of this overall spectrum, right, like, Oh, I'm not ready to lock into $1,000 contract or a $2,000 contract or whatever it is.

00:22:31.920 --> 00:22:43.860 MerriLyn Gibbs: And that's where I think our business differentiates is that, you know, our process really initially comes with the with the client themselves or the business owner, as I prefer to work with the business owner

00:22:44.340 --> 00:22:49.860 MerriLyn Gibbs: And we break down what they're doing administrative Lee every single day, every week and every month.

00:22:50.310 --> 00:23:03.600 MerriLyn Gibbs: And I have them rink that like ability like number one would be if you're ranking number one, it means that you would rather be bathing your cat all day long, like, really, if you don't want to do it.

00:23:03.990 --> 00:23:11.280 MerriLyn Gibbs: And number five, being like, this is what got me into business. This is what gets me excited every day. This is what makes me tick. Right.

00:23:11.700 --> 00:23:25.320 MerriLyn Gibbs: Because we all have them. Every single one of us on this planet who started as business owners, we did not understand or expect that we would be doing things that we are now doing on a daily basis or that we

00:23:25.830 --> 00:23:38.010 MerriLyn Gibbs: Never thought we needed to do on a daily basis. You know, now the digital age is just exploding with the temp pandemic people that never thought they needed to have a social media presence now realize they need a social media presence.

00:23:39.330 --> 00:23:50.850 MerriLyn Gibbs: And so there's just all those shifts that we never expected to do and that we really shouldn't be doing. So I have them assess that. I then have them assess the percentage of time that they're taking on the activity.

00:23:51.330 --> 00:24:10.020 MerriLyn Gibbs: And then I create a business proposal for us to start taking over those admin roles for them on behalf of them. This really ranges. If you actually go to our website, there's something like 60 services that we list. And so we really have a wide range. There it is.

00:24:11.220 --> 00:24:14.430 Steven Frey (SMB Guy): I couldn't make it too small. There was so much. It's like overtaking

00:24:14.940 --> 00:24:15.750 Steven Frey (SMB Guy): On the page here.

00:24:17.190 --> 00:24:24.870 MerriLyn Gibbs: But some of our most typical services that we do regularly. Are we do inbox check ins, we actually maintain people's in boxes.

00:24:25.290 --> 00:24:34.740 MerriLyn Gibbs: We do a lot of webinar prep. So we create the creative we put it on whatever platform. The client needs, whether that's a back end of a WordPress.

00:24:35.160 --> 00:24:40.020 MerriLyn Gibbs: Or a horse. Horse or an event bright or wherever they would need it.

00:24:40.440 --> 00:24:51.420 MerriLyn Gibbs: And we write the copy for that. And then we do all the backend stuff. Nice create the emails that have to go out with the zoom link or the webinar link we do the. Thank you. We

00:24:52.080 --> 00:25:02.550 MerriLyn Gibbs: Add that list to a CRM of whatever that client needs it to go. We do that whole process for them. So they really all they have to do is give us the date the time the topic.

00:25:02.910 --> 00:25:05.250 MerriLyn Gibbs: And some talking notes and we'll do the rest for them.

00:25:05.760 --> 00:25:15.360 MerriLyn Gibbs: And we also are doing a lot of social media and digital marketing right now blogs newsletters and social media. We do do it on a nurturing

00:25:15.600 --> 00:25:22.590 MerriLyn Gibbs: Campaign type of stream that means we're not a social media company. We're not going to get you 10,000 likes in a week.

00:25:23.220 --> 00:25:31.140 MerriLyn Gibbs: But we are going to create beautiful content for you. We're going to write all the copy for you and we can handle up to eight posts a day for you if you'd like.

00:25:31.590 --> 00:25:41.220 MerriLyn Gibbs: And so that's kind of how we work and and like I said we have clients that are $200 a month we have clients that are 20 $500 a month.

00:25:41.580 --> 00:25:50.400 MerriLyn Gibbs: So if you really just need somebody to start writing a newsletter for you because it's the one thing your business coach is telling you need to start and you have no desire.

00:25:50.700 --> 00:26:04.050 MerriLyn Gibbs: We are the people that will do just that. And we don't have a minimum requirement of our services and we don't. We do have a maximum will only really go up to about 20 to 25 hours a week for client.

00:26:06.180 --> 00:26:14.130 Steven Frey (SMB Guy): Interesting, thank thank you for giving us those parameters, because that's definitely a part of my my questions behind this is how do you structure it and

00:26:14.370 --> 00:26:24.030 Steven Frey (SMB Guy): And I you know I i do believe in simplicity is key. It's from my travels, most of the population of the world, not just this country does have attention deficit disorder. So to put it into

00:26:24.270 --> 00:26:33.510 Steven Frey (SMB Guy): three buckets. The way you do I think is fantastic. And it's so comprehensive like it's, there's no way that would be looked at. It's just that administer a virtual assistant to me.

00:26:33.750 --> 00:26:49.170 Steven Frey (SMB Guy): It's, you know, I know tons of folks out there. I interviewed my, my friend, Adam. A few weeks ago as a social media manager and advertiser, it's like you guys are doing that in addition to being administrative helpers in addition to a huge list of 60 something things that you're doing.

00:26:50.010 --> 00:26:50.460 Yes.

00:26:51.660 --> 00:27:02.130 MerriLyn Gibbs: Really what I'm trying to create as a one stop shop, all of these things that I started writing our services for were things I was being in I had to

00:27:03.000 --> 00:27:13.290 MerriLyn Gibbs: I had to do myself as a business owner and you know and that list just kept on growing. I'm like, oh my gosh. Now I need to do follow up calls. Oh my gosh, I have to

00:27:14.160 --> 00:27:27.510 MerriLyn Gibbs: Input list in the CRM. I need to create a LinkedIn presence. I need to have a LinkedIn outreach outreach process, right, like all of these things really came throughout the years of me doing

00:27:27.990 --> 00:27:35.670 MerriLyn Gibbs: Services and our clients asking us a lot of what we do is that first question on a planet Hall.

00:27:36.150 --> 00:27:45.300 MerriLyn Gibbs: Which we do have every week, every one of my clients is built into their service agreement that we have a weekly call so that we can stay on the same page and have accountability.

00:27:45.690 --> 00:27:57.300 MerriLyn Gibbs: And create strategy for what we're doing. And I'll say they'll just say, Hey Mary. Do you know how to do this. And I'll say, give me five days, let me figure it out and I'll get back to you, whether I can

00:27:58.200 --> 00:28:17.100 MerriLyn Gibbs: And usually, then it gets added to our service plan that's how we started webinars, that's how we started our event bright, that's how we started doing copy and for social media presentations and actually PowerPoint presentation. So yeah, lots of plane asks

00:28:17.430 --> 00:28:22.800 Steven Frey (SMB Guy): You said something very important there that I want to dig a little deeper on talking about client strategy.

00:28:23.160 --> 00:28:34.530 Steven Frey (SMB Guy): When when clients, at least in my experience, and you tell me if yours is different when you speak to SMB is and clients and prospects and even just the nomenclature of virtual assistant

00:28:34.950 --> 00:28:44.430 Steven Frey (SMB Guy): It sounds like more of a tactical function where they want somebody. It's like, you know, this is what you would be doing if you were sitting next to me in my office as my executive administrative assistant

00:28:44.910 --> 00:28:53.310 Steven Frey (SMB Guy): But you know strategy business strategy and business development and social media management and advertising and things that could actually fuel sales.

00:28:54.000 --> 00:29:04.740 Steven Frey (SMB Guy): That's a very different. That's a very big value added service that strategy that's not tactics. There's a survey that I read recently and I want your commentary on this. I think it's pretty pretty accurate.

00:29:05.580 --> 00:29:15.960 Steven Frey (SMB Guy): The surveys actually found that US employees, it says a companies have 1000. Plus, you know, workers or more, but I would, I would argue, this also filters down into the smaller and medium sized business section.

00:29:16.830 --> 00:29:34.500 Steven Frey (SMB Guy): They spent only 45% of their work week on their primary job duties and passions. Where did the rest of the time go well 14% of their time was spent on email and the other 40% plus was spent on meetings interruptions and administrative tasks.

00:29:34.770 --> 00:29:41.460 Steven Frey (SMB Guy): Would you agree with that. And would you agree that strategy is is a big part of what you do. It's not necessarily tactics.

00:29:41.910 --> 00:29:51.450 MerriLyn Gibbs: Yes, and I think that's what another reason I feel we differentiate is, you know, we are not ever going to compete with the Philippines.

00:29:51.990 --> 00:30:00.930 MerriLyn Gibbs: I mean, they can get you the A's for $40. I mean, sorry $15 an hour for 40 hours a week, and we're never going to compete with them.

00:30:01.740 --> 00:30:14.670 MerriLyn Gibbs: But what I think differentiates us is that I am your administrator on behalf of my assistants that all have their specific talents skill set that I'm managing on your behalf.

00:30:15.030 --> 00:30:19.170 MerriLyn Gibbs: And what I do with my clients every week as we're sitting there talking about

00:30:20.130 --> 00:30:29.040 MerriLyn Gibbs: You know this digital marketing strategy didn't work. And what do you think we should look at for next month. What do you think we should think about for the Christmas holiday.

00:30:29.670 --> 00:30:37.710 MerriLyn Gibbs: I just I just created a promotional series on social media for a client who's an interior designer who didn't even think that she should promote

00:30:37.980 --> 00:30:48.090 MerriLyn Gibbs: Her virtual interior design for the holidays. I'm like this is a no brainer to me. We've got people that are preparing for the holidays, they're bored with their decorum, they don't know what to do.

00:30:48.360 --> 00:30:55.020 MerriLyn Gibbs: You're actually going to give them a service that doesn't require them to buy new furniture, you're going to rearrange it for them and make it beautiful.

00:30:55.380 --> 00:31:01.020 MerriLyn Gibbs: So no matter if they're doing this virtually or they're doing it. They're actually having in house guests.

00:31:01.320 --> 00:31:14.040 MerriLyn Gibbs: They have a whole new presentation and they're feeling new and clean and you're giving them a price point. I'm like, we got to promote this. And so we just created created the entire social series to promote her packages for the holidays.

00:31:14.370 --> 00:31:18.180 Steven Frey (SMB Guy): I mean, that's, that sounds like a very easy slam dunk for that business it's

00:31:18.600 --> 00:31:27.960 Steven Frey (SMB Guy): It's it's phenomenal. We're going to take a short commercial break. We're going to be right back with Mary Lynn Gibbs, we're going to talk a little bit about the madness, the observations that she sees out there with

00:31:28.410 --> 00:31:33.960 Steven Frey (SMB Guy): With clients and prospects and folks who are looking for virtual assistant services. They will also always Friday. We'll be right back.

00:31:35.520 --> 00:31:37.860 MerriLyn Gibbs: Are listening to radio

00:31:38.070 --> 00:31:38.820 MerriLyn Gibbs: And my see

00:33:58.530 --> 00:34:06.480 Steven Frey (SMB Guy): Alright everyone, we're back with always Friday. I'm Stephen Fry your SMB guy. We're talking with Mary Lynn Gibbs, founder of assistance for hire.

00:34:06.780 --> 00:34:16.140 Steven Frey (SMB Guy): We're going to get into the madness portion of our program here. This is more the observational part of the show stories that you have yourself, your own articles.

00:34:16.380 --> 00:34:23.430 Steven Frey (SMB Guy): Your own blog stories you've seen out there. Mary Lynn no subject is too taboo. Anything goes.

00:34:24.060 --> 00:34:31.710 Steven Frey (SMB Guy): You know, I loved you know looking at your blogs, by the way, I know I referenced one earlier. I also like the five lessons that you take away from the golf course.

00:34:32.100 --> 00:34:36.600 Steven Frey (SMB Guy): But I'm sure you have some crazy stories that you've seen out there in the last handful of years with

00:34:36.840 --> 00:34:45.060 Steven Frey (SMB Guy): You know what, folks, you know, expect of you and your team and what they're what they're asking of you, and you know, especially during the coven situation, how that might have

00:34:45.300 --> 00:34:56.280 Steven Frey (SMB Guy): Changed things around a little bit. I'd love to hear some of the things that you've been seeing as of late, as it relates to, you know how people are trying to position you and your team and some of the things that they're asking you guys to do

00:34:57.000 --> 00:35:04.680 MerriLyn Gibbs: Okay. Well, fortunately, we're not on any porn sites yet. So we're doing okay that's probably where I draw the line.

00:35:06.120 --> 00:35:09.120 MerriLyn Gibbs: In the social media campaign or your advertisements, they're

00:35:09.180 --> 00:35:11.310 MerriLyn Gibbs: Just like I said no subject is too taboo.

00:35:12.810 --> 00:35:26.400 MerriLyn Gibbs: Go on to somebody else. Um, I would say, you know, it's not too, too crazy. Actually, Steve. It's more like just just the inability for

00:35:26.880 --> 00:35:36.750 MerriLyn Gibbs: Business owners to let go of things. I mean, I'll give you an example that I do think this is crazy one of I had a console call inaugurals

00:35:37.380 --> 00:35:49.770 MerriLyn Gibbs: It was with a CPA and as we all know, the CPA industry has not declined it has kind of gone through the roof and had immense amounts of changes since coven happened.

00:35:50.280 --> 00:36:02.730 MerriLyn Gibbs: So he was looking to hire us. I was on the first consult with them. He opened his inbox and he was looking to hire us to handle his email on a daily basis because he said I never even get to my email anymore.

00:36:03.240 --> 00:36:12.750 MerriLyn Gibbs: He opened it up and I saw a number. I've never seen in my entire life in an inbox. It was 65,000 unread emails.

00:36:13.800 --> 00:36:15.120 Steven Frey (SMB Guy): Oh my god, I

00:36:15.360 --> 00:36:17.850 Steven Frey (SMB Guy): Sorry, I'm sorry to say, I might have been topped

00:36:21.870 --> 00:36:22.350 Steven Frey (SMB Guy): Wow.

00:36:23.730 --> 00:36:33.990 MerriLyn Gibbs: And we did two onboarding calls with him to try to, you know, nail down a process of how we can eliminate and and really organize this on his behalf.

00:36:34.500 --> 00:36:45.900 MerriLyn Gibbs: And he said he was spending. He's definitely in that category where you said 14% was an email, I'd say he was probably 20 to 25% he said he was two hours a day in a box and

00:36:46.530 --> 00:36:56.190 MerriLyn Gibbs: And and I just, you know, after all that was said and done, he came back and said, You know, I think I can just continue to handle this myself. It doesn't, you know, I just don't think

00:37:08.250 --> 00:37:10.320 MerriLyn Gibbs: You really do need help with this.

00:37:12.030 --> 00:37:18.420 Steven Frey (SMB Guy): I mean, yeah, clearly it's you know it's funny. I've seen a bunch of your folks out there use

00:37:18.690 --> 00:37:31.680 Steven Frey (SMB Guy): Certain systems where you know certain emails come in from particular addresses it automatically goes into folders and things like that. I imagine you guys deploy those types of strategies but anytime. I've tried to do that myself.

00:37:32.100 --> 00:37:38.640 Steven Frey (SMB Guy): I miss things because it's if I'm trying to manage that process. It's everything is going all over the place. It's too much to manage

00:37:39.060 --> 00:37:50.370 MerriLyn Gibbs: Wow. I mean, are my favorites avenues Gmail Gmail has so many ways that you can actually filter and you can make a folder I could make a folder that said

00:37:50.940 --> 00:38:01.500 MerriLyn Gibbs: Stephen Fry and actually have anything that comes in with your name on it, go right to that folder automatically. And then, so you know, let's just so

00:38:02.100 --> 00:38:15.360 MerriLyn Gibbs: very tactfully and this is hopefully helping our audience a little bit. Let's just say you get newsletters that you really do like seeing okay and that could be from ours assistance for hire. It could be from

00:38:16.080 --> 00:38:25.620 MerriLyn Gibbs: From Friday always Fridays right you like seeing them, but they do not need to be something you see on a regular basis, you can actually filter them to go into a folder called

00:38:26.010 --> 00:38:34.770 MerriLyn Gibbs: Newsletters, and then what we do is encourage our, our clients to look at that and a time block one day a week that's convenient for them.

00:38:35.040 --> 00:38:43.890 MerriLyn Gibbs: I usually encourage Friday afternoons with a glass of wine that's when you really should be reading your newsletters, why else are you good at what else you need to treat them right

00:38:44.940 --> 00:39:00.300 MerriLyn Gibbs: The process that we filled through those and every month at the end of the month, we do a we do a dump and anything that hasn't been read in a month we get rid of because honestly, if you haven't read the newsletter in a month. You're probably never going to read it. Let's be honest. Yeah.

00:39:00.330 --> 00:39:09.270 Steven Frey (SMB Guy): I'm a little bit of an information junkie. So I like having my archives and all of that, but I'm definitely with you on the Friday afternoons with a glass of wine. I do believe, as you can tell.

00:39:09.600 --> 00:39:13.380 Steven Frey (SMB Guy): That Fridays. When you have the most clarity on these damn thing. So

00:39:14.280 --> 00:39:14.940 Steven Frey (SMB Guy): That works for me.

00:39:17.250 --> 00:39:31.560 Steven Frey (SMB Guy): Yeah, so, you know, like that's so if you if the CPA, you know, really saw clarity, right, and said, yeah, I want to, you know, kind of offload this a little bit to a team that might be able to help me.

00:39:32.280 --> 00:39:41.370 Steven Frey (SMB Guy): Would you guys take that on and like sort and filter 65,000 unread emails and get like a kind of a theme going of how to structure this person's life.

00:39:41.730 --> 00:39:50.790 MerriLyn Gibbs: Yes, yes, we were ready to take it on. I even wrote the business proposal he wrote back, I know you could help me. I just don't think I can do it right now.

00:39:53.310 --> 00:40:04.140 MerriLyn Gibbs: Um, yeah, that's just absolutely i mean what our strategy is is that when I do a contract agreement, we start with an onboarding rate that can go up to

00:40:04.530 --> 00:40:13.740 MerriLyn Gibbs: At this point, we've had one contract that had an onboarding price for the first three months because I knew it was going to take us quite a bit of time to get them settled and learn all their processes.

00:40:14.100 --> 00:40:30.300 MerriLyn Gibbs: And then we have a standard rate after that. And so, in his case, we would have had an onboarding rain. It was much higher for the first few months because we would have to do lots of extra hours to get rid of the backlog right I'm quite extra hours, screw the backlog.

00:40:30.390 --> 00:40:37.980 Steven Frey (SMB Guy): Yeah, I mean, you said no more than 2025 hours a week, just to sift through 65,000 emails is like, and that's a full time job for a little while, isn't it.

00:40:38.550 --> 00:40:44.970 MerriLyn Gibbs: Oh 65,000 emails. Right. So we would take on maybe four to five hours of dumping a week.

00:40:45.240 --> 00:40:54.420 MerriLyn Gibbs: And I wouldn't know that that's going to take us probably three to four months before we're back to normal with the backlog that high. And that's kind of how we would process that but

00:40:55.020 --> 00:41:06.210 MerriLyn Gibbs: Um, anyway. It's just that letting go factor that is really astonishing and what people do not. I think the best way to try to conceptualize this is

00:41:07.500 --> 00:41:16.650 MerriLyn Gibbs: It if he, in this case, he's a CPA. He probably bills out. He's a New York City CPA probably between 150 to $250 an hour. Okay.

00:41:17.250 --> 00:41:27.960 MerriLyn Gibbs: So if he can build out those two extra hours a day at let's say 200 a day says $400 back in his pocket.

00:41:28.410 --> 00:41:45.030 MerriLyn Gibbs: Whereas, he's paying us $50 an hour to take those on for him. So what is his net profit of not having to waste. Those two hours and being able to build out for something that he really loves doing. And then if you can get people to start conceptualizing that right

00:41:45.600 --> 00:41:55.020 MerriLyn Gibbs: Yeah, he just made $400 on those two hours that he's not doing something that he absolutely detests doing and he's completely overwhelmed by

00:41:55.560 --> 00:42:09.570 Steven Frey (SMB Guy): Yeah. Is it sad part of my the themes that I continually beat on here is that, you know, it's people seeing the concept of the right people and process to partner with as opposed to the product of having to do everything yourself.

00:42:10.230 --> 00:42:12.600 Steven Frey (SMB Guy): And it's, it's just, it's unbelievable. It's like I

00:42:12.780 --> 00:42:19.050 Steven Frey (SMB Guy): For looking back at the last 20 years of my life, you know, dealing with small medium sized businesses and being an owner of one myself.

00:42:19.500 --> 00:42:30.510 Steven Frey (SMB Guy): That was on unquestionably the biggest takeaway like going back and I'm thinking specifically like 15 years ago I had a bunch of real estate investments and the biggest takeaway by far.

00:42:30.840 --> 00:42:36.210 Steven Frey (SMB Guy): Was you outsource a lot of that management for investment properties to property managers.

00:42:36.510 --> 00:42:43.500 Steven Frey (SMB Guy): You know, five 510 percent whatever it was back then I believe they're getting more nowadays a little bit more painful of an experience to deal with. Now it is as well.

00:42:44.100 --> 00:42:50.010 Steven Frey (SMB Guy): But, you know, things like that were so clear to me along the way. I can't for the life of me understand why.

00:42:50.250 --> 00:43:06.030 Steven Frey (SMB Guy): A lot of folks that go into business for their passion and they like ways that they sharpen their trades and skills to make their money they get wrapped up in the idea of spending over 50% of their time dealing with administrative stuff. Like, why wouldn't they call you tomorrow.

00:43:09.600 --> 00:43:16.110 MerriLyn Gibbs: And I didn't even have to go, you know, the revenue always hits home. But for me, there's even more important. If we go back to

00:43:16.860 --> 00:43:23.160 MerriLyn Gibbs: Your VIP your book that you were referencing at the beginning of the segment. If you can get rid of one of your buckets.

00:43:23.610 --> 00:43:30.210 MerriLyn Gibbs: Every day. So that means you can focus on the other buckets that are higher priority for you. Why wouldn't you do that you're going to be happier.

00:43:30.570 --> 00:43:41.580 MerriLyn Gibbs: You're not going to kill your brain cells anymore. You're not gonna you're gonna get to have more sleep and be able to focus on some other area of your life that you really want to focus on so

00:43:41.970 --> 00:43:59.220 Steven Frey (SMB Guy): We gotta head to a break shortly, but I wanted to leave us with this quote from Henry David Thoreau. A man is rich in proportion to the number of things which he can afford to let alone. And I think that's a huge one for what you do and how you guys do it. Would you agree.

00:43:59.700 --> 00:44:03.270 MerriLyn Gibbs: Was absolutely good

00:44:03.360 --> 00:44:09.360 Steven Frey (SMB Guy): All right. Well, don't give me credit for it. It was Henry David Thoreau that were quote resonated for a little while. I couldn't remember who said it.

00:44:09.660 --> 00:44:17.850 Steven Frey (SMB Guy): We got to take a short commercial break. We're going to be right back with Mary Lynn gives talking about the key messaging that we really need to take away from

00:44:18.090 --> 00:44:32.130 Steven Frey (SMB Guy): Our discussion here today. Again, we want this to be some insight going into the weekend we have some freedom we have some clarity, let's use it to make Monday impact. We're going to be right back with Marilyn gives the founder of assistance for hire. Stay with us.

00:46:51.030 --> 00:46:59.880 Steven Frey (SMB Guy): Alright everyone, welcome back to always Friday. I'm Stephen Fry your SMB guy. We're talking with Mary Lynn gives the founder of assistance for hire.

00:47:00.120 --> 00:47:08.040 Steven Frey (SMB Guy): And we're going to get into the messaging part of our segment today messaging part of the show. What should people be taking away from this

00:47:08.280 --> 00:47:16.680 Steven Frey (SMB Guy): What can people do on Monday, along the lines of this topic before we get to that, I just want to say if you guys out there like talking about entrepreneurship.

00:47:16.920 --> 00:47:25.770 Steven Frey (SMB Guy): And all things, small and medium sized business stay with talk radio dot NYC for the 12 O'clock show listen in for Jeremiah fox in the entrepreneurial web

00:47:25.950 --> 00:47:33.000 Steven Frey (SMB Guy): You're bound to pick up some pearls of wisdom there as well. It's not just a me spewing some some awesome things here on Friday.

00:47:33.330 --> 00:47:43.980 Steven Frey (SMB Guy): But definitely stay with us and listen to Jeremiah show. But back to the topics at hand, good health is hard to find, or is it I would argue that it's not necessarily hard to find. You just have to

00:47:44.460 --> 00:47:50.550 Steven Frey (SMB Guy): Know where you're looking for it. And one of those places you can look is to hire an executive virtual assistant

00:47:50.880 --> 00:48:01.050 Steven Frey (SMB Guy): Like Maryland gives and assistance for hire. It's a great team providing a ridiculous amount of services, I have to pull that up behind me again because it's flooding the entire screen. There's

00:48:01.050 --> 00:48:01.740 Steven Frey (SMB Guy): So much stuff.

00:48:01.800 --> 00:48:12.990 Steven Frey (SMB Guy): These guys do. It's like low, medium, and high offering gold, silver, platinum, whatever you want to call it, it's you guys do a lot. So what should people take away. How can they put this into action on Monday.

00:48:14.310 --> 00:48:25.440 MerriLyn Gibbs: Well, um, I think the first thing that I think everyone should do is take stock of what they're actually doing administrative Lee. This is how I start with my constant call and it's actually something

00:48:25.740 --> 00:48:33.420 MerriLyn Gibbs: That I do every year for my own business. This is how I work the same way my business the way I want my clients to work.

00:48:33.930 --> 00:48:52.080 MerriLyn Gibbs: I do my administrative assistant assessments and when I find out. I have lots of ones or twos that I'm doing on a regular basis. That's when I hire my next, Assistant. I don't do it. I do not do the work that I hate doing, and nor should anybody else and and so

00:48:53.130 --> 00:49:02.820 MerriLyn Gibbs: You know, that is what I would would really recommend list everything you're doing daily everything you're doing weekly everything you're doing monthly

00:49:04.350 --> 00:49:18.420 MerriLyn Gibbs: Put a one to five on your likability of it and the percentage of time that you're doing it all of those ones. You need to get rid of immediately and those ones can be anything they can be. I hate

00:49:19.800 --> 00:49:25.110 MerriLyn Gibbs: I hate organizing my Google Drive. If you're spending more than 20 minutes

00:49:25.470 --> 00:49:37.380 MerriLyn Gibbs: A week trying to find documents, you really should hire somebody like us to organize your Google Drive. That can be a project based job once we organize it for you. We're done.

00:49:37.920 --> 00:49:49.830 MerriLyn Gibbs: And there's just anything on there, you can pretty much find an administrator to do on your behalf and bookkeeping is the number one service people should not be doing as business owners.

00:49:50.790 --> 00:50:00.720 MerriLyn Gibbs: They are still doing it. They're still killing themselves to do it, it doesn't get done for months. Then they have this huge rampage at the end of the year where they're doing 90 like

00:50:01.350 --> 00:50:06.690 MerriLyn Gibbs: A week straight of their own bookkeeping because I didn't do it for the whole year to get ready for the CPA and they hate their lives.

00:50:07.260 --> 00:50:24.450 MerriLyn Gibbs: Like, that's the number one thing that I asked to outsource we have not added it to our service, but we are intending to in the next six months, and that please stop doing things that are really just killing your soul, killing your spirit and end and inevitably killing your wallet.

00:50:25.470 --> 00:50:30.780 Steven Frey (SMB Guy): Yeah, and I couldn't agree more. It's, it's just, again, like that that quote from for really like

00:50:31.290 --> 00:50:41.250 Steven Frey (SMB Guy): Resonates in my mind, like a lot of it is a conceptual type of thing. A lot of times folks in the SMB world, they, they need to be able to really feel in and touch the topics at hand.

00:50:41.550 --> 00:50:45.000 Steven Frey (SMB Guy): This is one where they struggle with it. And from what I've seen is like

00:50:45.390 --> 00:50:56.370 Steven Frey (SMB Guy): How is this person ever going to know about what I need to know better than me, like, well, if you have 65,000 unread emails, you don't necessarily have the best handle on what's going on in your business so

00:50:56.670 --> 00:51:07.860 Steven Frey (SMB Guy): something is better than nothing. No, like this, and I don't want to frame you guys in that light. You guys are way better than something as far as I can tell what you guys are providing but yeah i mean you know bookkeeping.

00:51:08.910 --> 00:51:18.600 Steven Frey (SMB Guy): Again, like there's a lot of folks out there. This is one thing I've tripped across a lot is that they see a lot of this stuff as a tactical function and some of it is, it's stuff that's like necessary. You have to do it.

00:51:18.990 --> 00:51:25.200 Steven Frey (SMB Guy): But a lot of it can be used in a more strategic fashion. I think that's, that's a big thing that you guys can bring to the table is

00:51:25.650 --> 00:51:33.210 Steven Frey (SMB Guy): You know, really. And if you're able to quantify that. Like we were doing before, it's a conversation I have with folks all the time is, you know, what type of

00:51:33.660 --> 00:51:40.830 Steven Frey (SMB Guy): Time, would you give back to yourself if you know really went down this road and what what kind of value. Can you place on that.

00:51:41.220 --> 00:51:45.330 Steven Frey (SMB Guy): You know it's and I love your scale anywhere from I rather be bathing. The cat to

00:51:45.900 --> 00:51:51.780 Steven Frey (SMB Guy): This is why I got into business in the first place. So clearly, you don't necessarily like bathing cats. I gave my six month

00:51:52.380 --> 00:51:58.260 Steven Frey (SMB Guy): old puppy a bath. The other day, and that was also something of an experience I imagined anything. The cat is typically a nightmare worse.

00:51:58.650 --> 00:52:09.720 Steven Frey (SMB Guy): But um yeah I think you guys have a really powerful message. And I would argue that this is the time of year where SMB is really need to be having this type of introspective discussion because

00:52:10.140 --> 00:52:20.520 Steven Frey (SMB Guy): This is when planning for 2021 should really take effect. So do you see an uptick like this time of year of people like trying to talk to you. Is it a new year's resolution to get some of this crap off their plate.

00:52:21.420 --> 00:52:29.970 MerriLyn Gibbs: January is definitely an upswing for us. And that's when everybody is starting to really reassess their business and come up with their yearly plans.

00:52:30.390 --> 00:52:36.030 MerriLyn Gibbs: And and I'm just going to throw it out there. I, I do a console where I help our business owners.

00:52:36.420 --> 00:52:45.150 MerriLyn Gibbs: Just break down. It's a no obligation console. It's usually $65 if you mentioned this show that you saw me on the show. I'll give it to you for 45

00:52:45.570 --> 00:53:02.040 MerriLyn Gibbs: And it's one hour. It's done via zoom I dive into everything from your inbox to your social media platforms to your CRM and most of my clients come back with at least three tips that they can start implementing for more efficiency within that hour

00:53:02.430 --> 00:53:08.700 Steven Frey (SMB Guy): That's awesome. Thank you so much for throwing that out there. The only thing is I'm going to need your help to get the messaging out there to everybody.

00:53:09.090 --> 00:53:10.980 Steven Frey (SMB Guy): Make sure that they're aware of that. So we

00:53:10.980 --> 00:53:12.450 Steven Frey (SMB Guy): Definitely have to talk more about that.

00:53:12.810 --> 00:53:21.480 Steven Frey (SMB Guy): So yeah, before we wrap up for the day here. I do want to get to some of the fun stuff, which are the magic three questions and a bonus question from my friend Mary Lynn here today.

00:53:21.750 --> 00:53:31.440 Steven Frey (SMB Guy): So who is your favorite movie or TV show character. I love this answer, none other than Sally Albright from When Harry Met Sally.

00:53:32.040 --> 00:53:44.160 Steven Frey (SMB Guy): So, you know, for those of you looking visually out there. I'd like to take my special guests faces and super impose them onto the answers of their questions. It's usually good for a laugh or two and sometimes I even creep them out in the background. If you'll notice that you see that

00:53:46.260 --> 00:54:01.620 MerriLyn Gibbs: That's a cat. Look at that's like cats cafe as well that's right on house done right by my daughter school. I actually walked by that cafe almost every single day I drop her off at school. It's really hilarious. That's the one you chose

00:54:02.130 --> 00:54:13.860 Steven Frey (SMB Guy): And I, and I love that answer to is just that was the immediate image that came to my mind that I wanted to make sure I did also throw this one in there, only because I love the commentary under it, so there's there's me and you're sitting on the airplane so

00:54:15.360 --> 00:54:19.230 Steven Frey (SMB Guy): Read that out there for everybody. That's like everything happened. Did you see it.

00:54:23.820 --> 00:54:25.530 Steven Frey (SMB Guy): I'm trying to I'm trying to read it to. It says

00:54:25.800 --> 00:54:32.040 Steven Frey (SMB Guy): It's amazing. You look like a normal person, but really you you are the angel of death. That's what it's

00:54:35.040 --> 00:54:35.550 Steven Frey (SMB Guy): All right.

00:54:36.240 --> 00:54:38.940 MerriLyn Gibbs: I love her. I love her character in this movie.

00:54:39.960 --> 00:54:50.310 Steven Frey (SMB Guy): So getting on to the second question. What is your favorite movie or TV show. When Harry Met Sally did make the list, but we also had a couple of other answers that I couldn't help but throw in here as well.

00:54:51.060 --> 00:55:00.330 Steven Frey (SMB Guy): There's MARY LYNN SAYS, there's only three movies. She's been watching in the last couple of years. One of them is When Harry Met Sally. The second one is Pride and Prejudice.

00:55:01.650 --> 00:55:04.080 Steven Frey (SMB Guy): There you go. We have Mary Lynn space and then

00:55:05.250 --> 00:55:07.140 Steven Frey (SMB Guy): There we have we have me joining her on the dance.

00:55:07.140 --> 00:55:07.500 Floor.

00:55:09.060 --> 00:55:13.770 Steven Frey (SMB Guy): So yeah, it's actually very good there. So it looks like a very natural fit.

00:55:14.220 --> 00:55:19.980 MerriLyn Gibbs: I'm impressed with the super imposing I'm like I do a pretty good Meg Ryan actually

00:55:21.060 --> 00:55:34.830 Steven Frey (SMB Guy): Well, that I don't think there was anything better than you. As Emma Stone, which was the last answer the other. The third movie that Mary Lynn is watching these days is crazy stupid love. So there's you

00:55:35.910 --> 00:55:48.120 Steven Frey (SMB Guy): And I couldn't help this one either. It's like, seriously, it's like you're Photoshopped this is the only chance I'm ever gonna have to look like I have a physique like that. So I appreciate you giving that answer and giving me the opportunity to to look

00:55:48.780 --> 00:55:59.370 Steven Frey (SMB Guy): Like, like that. So that's, that's pretty awesome. Thank you, that although more of my physique looks like Cal Steve Carell in that movie. So I do, I do actually love that picture I've used to plenty

00:56:00.360 --> 00:56:17.100 Steven Frey (SMB Guy): And then your musical answer was a great one. The instrument is alto saxophone and Mark Rivera. The saxophonist for Billy Joel for the last 40 years phenomenal, phenomenal answer. So we're getting close to the end here. Um, any last words you want to say before we wrap things up here today.

00:56:17.940 --> 00:56:25.470 MerriLyn Gibbs: And I just want to say thank you, Steve. This was a lot of fun. I love sending out my message I just really believe

00:56:26.550 --> 00:56:38.130 MerriLyn Gibbs: My personal mission statement and the mission statement of my business is the same and in brand which is that we really should all be doing things that we love like life is too short.

00:56:38.640 --> 00:56:48.750 MerriLyn Gibbs: And that that really equates into our business every day. I mean, when we all got into business for this reason we didn't want anybody else controlling our time.

00:56:49.110 --> 00:57:01.920 MerriLyn Gibbs: We wanted to do things that we really thrive at doing, and yet we get stuck in doing just the mundane that that really kills and dampens our spirit and our profitability, so

00:57:02.340 --> 00:57:07.080 Steven Frey (SMB Guy): I couldn't agree more. Thank you so much for being on the show today. Almost forgot your bonus question.

00:57:07.320 --> 00:57:13.590 Steven Frey (SMB Guy): Ben Hogan and Betsy King wasn't able to superimpose faces there but great answers and your favorite golfers

00:57:13.800 --> 00:57:24.420 Steven Frey (SMB Guy): Coming up next week, we're going to be talking about returning to work post pandemic. We're going to have Eric server. The server law firm join us. He's actually another host here on talk radio dot NYC.

00:57:24.720 --> 00:57:38.670 Steven Frey (SMB Guy): Thank you so much. Once again, Marilyn. Hope you guys enjoyed always Friday today, giving you some weekend insights. Make a Monday impact stay with talk radio dot NYC for the entrepreneurial web with Jeremiah Fox. Have a great weekend. Everyone. Great to see you.

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