Always FreyDay

Friday, October 2, 2020

2020/10/02 - Health for Your Body & Your Business

[NEW EPISODE] Health for Your Body & Your Business

While it is common to hear business owners (and their employees) praying for Health, Wealth, & Happiness, they don't always prioritize their Health first. As my mother always said, if you don't have your Health, you have NOTHING...

On this episode of Always FreyDay, we are joined by Dr. Michael Brandon from Functionised Integrative Therapeutics, to discuss healthy living, being an SMB in 2020, and how to not just heal the symptoms, but also affect the cause.

Tune in for this pragmatic conversation at or watch the Facebook Livestream by clicking here.

Show Notes

Segment 1

Steven introduces the theme of the day, the health of your mind and the health of your business. He then introduces the guest of the show, Dr. Michael Brandon. Steven discusses the importance of health in our general lives and the impact our minds have on the well-being of our bodies. He then shares his experiences with integrated health and wellness practices.

Segment 2

Steven begins his conversation with chiropractor Dr, Michael Brandon. Michael begins talking about what he focuses on in clients and then walks listeners through his process when dealing with a patient. He then gives his commentary on the modern wellness industry before talking about his own wellness practice.

Segment 3

Dr. Michael informs listeners about a documentary he is working on called The Keto Project, and talks about his unorthodox experiment that he underwent over the last month. Dr. Michael also gives his observations on people’s health during the quarantine and how his business has held up during the pandemic. He shares a few stories that he’s heard from patients over quarantine.

Segment 4

Dr. Michael and Steven share how they think listeners should practice wellness in order to feel great on the other end of the weekend. Steven then gets Dr. Michael’s answers for Favorite TV, favorite TV character; and favorite instrument and the musician who plays it. Steven plugs Michael’s businesses and projects for listeners.


00:00:33.570 --> 00:00:42.720 Steven Frey (SMB Guy): Hello out there, everyone and Happy Friday, thank god it's Friday as some would say, although it's always Friday with me. Stephen Fry your SMB guy.

00:00:43.110 --> 00:00:51.990 Steven Frey (SMB Guy): SMB stands for small to medium sized business and I have been an SMB advocate consultant enthusiast and owner for over 20 years now.

00:00:52.410 --> 00:01:02.550 Steven Frey (SMB Guy): In my travels one observation that I have made is that some of the absolute best thought leadership for SMB is happens on Friday when we feel the freedom of the weekend coming

00:01:02.970 --> 00:01:12.900 Steven Frey (SMB Guy): However, we're so anxious to start the weekend that these crucial pearls of wisdom are often overlooked and forgotten in favor of our fun weekend activities and freedom from work.

00:01:13.470 --> 00:01:22.830 Steven Frey (SMB Guy): On always Friday we take advantage of that weekend freedom and clarity to discuss popular topics on the minds of SMB leaders and their trusted advisors.

00:01:23.190 --> 00:01:32.910 Steven Frey (SMB Guy): Coincidentally, my last name means fry free in German, which is a fun fact for everyone. The name of the show is not just a play on words there is some deeper meaning behind it.

00:01:33.420 --> 00:01:39.900 Steven Frey (SMB Guy): So on that note, I personally am going to embrace the freedom, freedom of the weekend and slip on my sheets for you guys.

00:01:41.610 --> 00:01:47.970 Steven Frey (SMB Guy): Much better. So today's topic of discussion is the health of your body and the health of your business.

00:01:48.390 --> 00:01:57.330 Steven Frey (SMB Guy): While we're on talk radio dot NYC. We do not want this to just be about talk. The goal here guys is to use the insight on the SMB landscape.

00:01:57.600 --> 00:02:08.100 Steven Frey (SMB Guy): And use it to create more impact come Monday. So we'd like to bring a fun and unique perspective on the people process and products that are driving SMB today.

00:02:08.640 --> 00:02:20.280 Steven Frey (SMB Guy): Most importantly, we like to have fun so far too often, especially in 2020 SMEs are focused on the product that's going to solve all of their problems, the shiny new mouse trap, if you will, the magic wand.

00:02:20.730 --> 00:02:32.910 Steven Frey (SMB Guy): In my travels products change every single day in every other facet of our lives, both business and personal. There is absolutely no substitute for surrounding yourself with the right people first.

00:02:33.450 --> 00:02:46.440 Steven Frey (SMB Guy): And keeping a focus on the process that is going to really help you achieve your goals as long as you do this guys, I do believe the right products will present themselves when needed by the small medium sized business the SMB

00:02:46.890 --> 00:03:00.270 Steven Frey (SMB Guy): Everything begins and ends with the people. So, in the spirit of surrounding yourself with the right people. We have a great show for you guys today. Our special guest is Dr. Michael Brandon of functional integrative therapeutics or fit.

00:03:01.080 --> 00:03:10.800 Steven Frey (SMB Guy): Michael Brandon is a Doctor of Chiropractic medicine from the University of Bridgeport, he has a bachelor's degree in nutrition with a double specialization of diabetics and sports nutrition.

00:03:11.130 --> 00:03:19.830 Steven Frey (SMB Guy): He is currently continuing his postgraduate studies in concussion rehabilitation chiropractic neurology and functional nutrition.

00:03:20.190 --> 00:03:26.550 Steven Frey (SMB Guy): Through the use of manipulative therapy nutrition and chiropractic functional neurology trusting that five times fast.

00:03:26.880 --> 00:03:35.400 Steven Frey (SMB Guy): He helps to not only optimize your performance mentality and cognitive ability but increase one's potential life and health span.

00:03:35.940 --> 00:03:44.820 Steven Frey (SMB Guy): He was born and raised in southern rural Pennsylvania and currently lives in Colts neck, New Jersey, where he follows his passion as a chiropractor and thank God for me. He does.

00:03:45.150 --> 00:03:54.990 Steven Frey (SMB Guy): He is the absolute most ideal person to discuss the theme of the health of your body and the health of your business because it is what he deals with all day long, every day of the week.

00:03:55.350 --> 00:04:02.970 Steven Frey (SMB Guy): In addition to, you know, simple bio discussion. I do like to ask my magical three questions. Who is your favorite movie, TV show character.

00:04:03.360 --> 00:04:10.530 Steven Frey (SMB Guy): What is your favorite movie or TV show. And what is your favorite who is what is your favorite musical instrument and. Who is the artist who plays it

00:04:10.980 --> 00:04:20.430 Steven Frey (SMB Guy): These are some fun facts. We will get to on Dr. Mike little later on in the program. We will be joined by Dr. Mike to talk a little bit more in detail after our first commercial break.

00:04:20.850 --> 00:04:30.840 Steven Frey (SMB Guy): In the meantime, I want to talk to you guys a little bit about the theme of the day, just so I can give you my personal spin on it, something that definitely hits home with me in a number of ways. So, you know, my mother.

00:04:31.200 --> 00:04:39.900 Steven Frey (SMB Guy): Not really. One to mince words she was always had had a saying around her said if you don't have your health, you don't have shit verbatim.

00:04:40.590 --> 00:04:47.400 Steven Frey (SMB Guy): Right, and it's something that. While most people will agree that I am absolutely not a pillar of health in the community.

00:04:47.730 --> 00:04:54.870 Steven Frey (SMB Guy): I do think there's a lot to be said for that you have to put your health. First, because everything else becomes white noise. If you don't have your health.

00:04:55.680 --> 00:05:01.020 Steven Frey (SMB Guy): Those of you who know me know that I do like music I will make some music references here and there and the program.

00:05:01.410 --> 00:05:06.720 Steven Frey (SMB Guy): I do like bands that like to tell stories with their music. It's something that I find to be very impactful.

00:05:06.990 --> 00:05:15.870 Steven Frey (SMB Guy): I'm a big fish fan pH is h and one of their songs is sand and there's some lyrics from Sam that I think play very nicely into this discussion today.

00:05:16.320 --> 00:05:23.970 Steven Frey (SMB Guy): And those lyrics are if you can heal the symptoms, but not affect the cause. It's quite a bit like trying to heal a gunshot wound with God's

00:05:24.330 --> 00:05:31.920 Steven Frey (SMB Guy): And it's something I'm very excited to talk a little bit about with Dr. Mike, because I think those lyrics of that particular song are very impactful as it relates to

00:05:32.220 --> 00:05:42.330 Steven Frey (SMB Guy): Health and Wellness. These days, and particularly how certain health and wellness professionals are treating their, their clients their patients, their industry and everything that surrounds it. So,

00:05:42.690 --> 00:05:44.880 Steven Frey (SMB Guy): I want to have some fun discussion about that today.

00:05:45.480 --> 00:05:53.580 Steven Frey (SMB Guy): In the spirit of putting your health. First, you know, I do think in terms of you absolutely have to have your health, and you don't have. You can't do anything else.

00:05:53.970 --> 00:06:04.740 Steven Frey (SMB Guy): So, especially as it relates to, you know, chiropractic which we're going to talk to Dr. Mike, a little bit about, you know, you guys if anything's wrong with your back, whether it's emotional, physical stress related pain.

00:06:05.400 --> 00:06:14.220 Steven Frey (SMB Guy): You can't really do anything else. Yeah, but I routinely see people business owners. They're either management their employees praying for

00:06:14.490 --> 00:06:18.900 Steven Frey (SMB Guy): health, wealth and happiness. And I do think there is something to that again health has to come first.

00:06:19.350 --> 00:06:29.130 Steven Frey (SMB Guy): I do think that there's something to be said for happiness coming right after that. And to quote a another friend of mine from the chiropractic world and the health and wellness field.

00:06:29.580 --> 00:06:37.560 Steven Frey (SMB Guy): Dr. Todd center about 12 years ago. He wrote a book called The truth about back pain. In chapter 10. He says, I'm going to quote this for you guys real quick.

00:06:37.920 --> 00:06:46.770 Steven Frey (SMB Guy): First of all, he has a quote from a gentleman named Renee Dubois that says what happens in the mind in the mind of man is always reflect reflected in the disease of his body.

00:06:47.250 --> 00:06:55.020 Steven Frey (SMB Guy): So almost every day patients come to his offices complaining of back or neck pain that they eventually diagnosed as having emotional stress related causes

00:06:55.320 --> 00:07:04.740 Steven Frey (SMB Guy): People who are stressed out, no longer able to live in the moment they're too worried about what has just happened, whether it's work or personal and what's coming next, to be able to live in or enjoy the present.

00:07:05.160 --> 00:07:13.530 Steven Frey (SMB Guy): Life stresses and are often negative reactions to them in the form of anger distress or fear or major triggers of both acute and chronic back pain, neck pain.

00:07:13.860 --> 00:07:19.860 Steven Frey (SMB Guy): So long story short, you have a positive attitude, you'll live a happy lifestyle you get rid of some of the negativity in your life.

00:07:20.160 --> 00:07:25.110 Steven Frey (SMB Guy): It's going to go a long way to helping you with your mobility and your and your general health and well being.

00:07:25.650 --> 00:07:35.340 Steven Frey (SMB Guy): I put peace after health and happiness. So, you know, peace, you have to have inner peace external pieces. Well, I'm not talking about world peace. This isn't a Miss America pageant.

00:07:35.700 --> 00:07:43.140 Steven Frey (SMB Guy): But, you know, as far as your really keeping inner peace, like if you don't have your health. You have nothing. If you don't have. If you're not happy if you're constantly

00:07:43.350 --> 00:07:47.220 Steven Frey (SMB Guy): negative outlook. That's, that's not going to help you and it will be a detractor on your health.

00:07:47.730 --> 00:07:52.410 Steven Frey (SMB Guy): You have to be able to have inner peace as well though it's something that's that's really important, or else you know

00:07:52.980 --> 00:08:01.380 Steven Frey (SMB Guy): You won't you won't really be able to get to the wealth, but the wealth does come at the end of the rainbow. All of us love the product of wealth. We like to make money. We love to spend money.

00:08:01.680 --> 00:08:03.630 Steven Frey (SMB Guy): I have two daughters, so I can certainly relate to that.

00:08:04.320 --> 00:08:09.270 Steven Frey (SMB Guy): But you know those three things, health, happiness and peace before you get the wealth end of things.

00:08:09.570 --> 00:08:18.090 Steven Frey (SMB Guy): Are very, very important. But it all does come down to the health first. So I wanted to tell you guys about some of my travels, working with Integrative health and wellness practices.

00:08:18.330 --> 00:08:26.940 Steven Frey (SMB Guy): And the certain times of my life where I where I came in contact with them and it's going to lead us into after our commercial break talking with Dr. Mike and functional integrative therapeutics.

00:08:27.210 --> 00:08:35.670 Steven Frey (SMB Guy): About his approach some of the things that he sees and as as both a doctor and a small and medium sized business owner himself. We're going to have some great topics and discussions so

00:08:36.120 --> 00:08:47.040 Steven Frey (SMB Guy): About 13 years ago I was an outside sales professional in New York City carrying a big heavy rolling bag up and down the steps into the subway on and off of buses in New York City.

00:08:47.340 --> 00:08:53.910 Steven Frey (SMB Guy): Going to see three to five business owners a day to talk to them about, you know, their, their HR management structure and

00:08:54.630 --> 00:09:01.290 Steven Frey (SMB Guy): Obviously, even for somebody who would have still been classified as semi young. It was leading to a fair amount of back trouble.

00:09:01.770 --> 00:09:10.830 Steven Frey (SMB Guy): And I did, you know, seek out some help from you know an integrative health and wellness practice and it was great. It was, you know, family run type of practice and

00:09:11.670 --> 00:09:19.260 Steven Frey (SMB Guy): Overall, a great experience and knowledgeable staff, you know, very, very amenable very good at building the relationship rapport wise.

00:09:19.860 --> 00:09:27.270 Steven Frey (SMB Guy): I did start to feel like after a while that I was going through the same types of exercises. Every time I came in, kind of, no matter what.

00:09:27.630 --> 00:09:31.230 Steven Frey (SMB Guy): You know what the topic of the day what the pain of the day was on my behalf.

00:09:31.560 --> 00:09:40.410 Steven Frey (SMB Guy): So it didn't, you know, leave me to start wondering a little bit like, hey, I might just coming in here and kind of on rinse lather repeat and going to come here twice a week for the rest of my life type of approach.

00:09:40.980 --> 00:09:45.750 Steven Frey (SMB Guy): Not really sure. That's exactly what I'm looking for, again great people, great atmosphere.

00:09:46.800 --> 00:09:50.430 Steven Frey (SMB Guy): The second experience I had with an integrative health and wellness practice was

00:09:51.150 --> 00:10:00.030 Steven Frey (SMB Guy): You know, after I had started having kids lifting my infants who then became toddlers and moving a lot faster and harder to catch moving to the suburbs in general.

00:10:00.480 --> 00:10:10.080 Steven Frey (SMB Guy): The whole moving process from urban life suburbia lifting a lot of heavy stuff, you know, second second run around, you know, went to go see somebody who I have a relationship with for over 30 years

00:10:10.350 --> 00:10:14.250 Steven Frey (SMB Guy): Who was, you know, not too far from, you know, my suburbia proximity here.

00:10:14.610 --> 00:10:23.220 Steven Frey (SMB Guy): You know also great you know great environment. He had his, his practice is very much about the culture like very soothing environment almost felt like a

00:10:23.520 --> 00:10:32.160 Steven Frey (SMB Guy): Massage Therapy place through and through. When you go in and you know very consultative, you know, great, great atmosphere but I still couldn't shake that feeling that

00:10:32.460 --> 00:10:36.840 Steven Frey (SMB Guy): There was, there was just certain mechanics, I was going through, just as a function of

00:10:37.200 --> 00:10:48.660 Steven Frey (SMB Guy): You know, you're okay you're here, whether it's once a week, twice a week. This is, you know, what we need to have you do, you know, to make sure that we get the most out of insurance, what have you and just couldn't help shake that feeling.

00:10:49.170 --> 00:10:56.070 Steven Frey (SMB Guy): And you know I don't necessarily even blame doctors and and you know business owners who are, you know, health and wellness professionals.

00:10:56.310 --> 00:11:05.040 Steven Frey (SMB Guy): You know about having to navigate things a certain way, as it relates to insurance. Insurance is a you know somebody who works with insurance and insurance professionals on a regular basis.

00:11:05.430 --> 00:11:12.330 Steven Frey (SMB Guy): It can be an ever changing you know sandbox and landscape. So, you know, the doctors and the doctors offices need to really

00:11:12.630 --> 00:11:18.540 Steven Frey (SMB Guy): Do what they have to do with that. But nevertheless, you know, I couldn't shake the feeling that in a couple of these experiences that

00:11:18.930 --> 00:11:28.740 Steven Frey (SMB Guy): The focus was too much about the product and about the revenue and just about the rinse lather repeat and getting the people to come in there, repeatedly, no matter if it was for the rest of their life.

00:11:29.460 --> 00:11:37.740 Steven Frey (SMB Guy): And, you know, my, my third time around, and you know, Dr. Mike bleeds into this very nicely. I'm in my 40s. I like to play golf. I like to play softball.

00:11:38.460 --> 00:11:51.060 Steven Frey (SMB Guy): And I'm constantly making what Dr. Mike, would refer to as dad noises. Every time I get up every time I get out of the car, if I'm sitting, you know, on virtual meetings for my entire existence in a given day.

00:11:51.630 --> 00:11:59.640 Steven Frey (SMB Guy): You know making dad noise is getting up from the chair. So, you know, you're going to, you know, the Integrative health and wellness experience this time.

00:12:00.090 --> 00:12:09.720 Steven Frey (SMB Guy): Is is very different. And, you know, I'm very excited to have Dr. Mike, join us today and talk to you guys a little bit about you know what he does and how he does it. And what he sees out there because

00:12:10.110 --> 00:12:17.430 Steven Frey (SMB Guy): He is truly about the people in the process. First, and I can't tell you what a refreshing change that is especially in the medical side of the world.

00:12:17.970 --> 00:12:28.170 Steven Frey (SMB Guy): To really have a professional. Who's, who's focused on that, you know, again, if you can heal the symptoms, but not affect because it's quite a bit like trying to heal a gunshot wound with God's

00:12:28.500 --> 00:12:38.520 Steven Frey (SMB Guy): You know, Dr. Mike, you know, his training allows him to do the same thing that many of those other professionals will do where it's kind of just, you know, rinse lather repeat, come see me twice a week for the rest of your life.

00:12:39.180 --> 00:12:45.750 Steven Frey (SMB Guy): He doesn't really do with that way. He really takes the time to figure out the root causes. And what's really driving the bus.

00:12:46.110 --> 00:12:53.640 Steven Frey (SMB Guy): And then come up with the appropriate solution that's that's customized for each and every individual patient as everybody's just a little bit different.

00:12:54.180 --> 00:12:58.860 Steven Frey (SMB Guy): So that's, that's the story there. I hope you guys enjoyed my little personal take on it.

00:12:59.160 --> 00:13:10.170 Steven Frey (SMB Guy): We are going to take a short commercial break coming up here in just a moment when we come back we will be joined by Dr. Michael Brandon from functional integrative therapeutics or fit for short stay with us.

00:15:24.300 --> 00:15:30.090 Steven Frey (SMB Guy): Alright, welcome back to always Friday with Stephen Fry your SMB guy. Great to have you guys back with us here.

00:15:30.390 --> 00:15:41.880 Steven Frey (SMB Guy): Where we're talking topics as they relate to SMB, small, medium sized businesses, again, the theme of the day today is the health of your body and the health of your business and no greater person to join me today.

00:15:42.210 --> 00:15:48.030 Steven Frey (SMB Guy): Than my good friend, Dr. Michael Brandon from functional integrative therapeutics, Dr. Mike, how's it going, man.

00:15:48.660 --> 00:15:57.660 Dr. Mike D.C: Not too bad, no greater person you say very way really uplift me at the beginning of this. That's a beautiful Friday. Thank you for bringing me on as always it's gonna be fun to chat.

00:15:58.170 --> 00:16:10.890 Steven Frey (SMB Guy): Absolutely. I feel like we're in complete role reversal. Right now I'm dressed nice and casually because I have a chiropractor health and wellness professional on with a little bit of branding for the occasion. And you're wearing a collared shirt and tie. What's this role reversal.

00:16:12.120 --> 00:16:17.040 Dr. Mike D.C: One, I love your shirt you opinion site your dress better than I am today. Hundred percent

00:16:18.390 --> 00:16:26.040 Dr. Mike D.C: Yeah, how to do a few commercials, try to get a little more out there. So I took a little bit for you. Maybe I'll go golfing later to to really get into the Friday spirit.

00:16:27.300 --> 00:16:28.920 Steven Frey (SMB Guy): Therefore, don't be stealing my thunder.

00:16:29.160 --> 00:16:36.780 Steven Frey (SMB Guy): So this is the part of the program. Dr. Mike, where we like to talk a little bit about the methods behind the madness. How you do what you do.

00:16:37.020 --> 00:16:50.580 Steven Frey (SMB Guy): You know your process for your work and how you guys go to market. Obviously there's a great deal. Many chiropractors out there and Integrative health and wellness practices. Tell us a little bit about functional integrative therapeutics and how you guys do what you do.

00:16:51.510 --> 00:16:59.520 Dr. Mike D.C: So we'll make this simple of one. Let's just go by fits. That way you won't have to keep trying to say that because I'm sure not going to say that every time. So we'll just go with

00:16:59.790 --> 00:17:10.680 Dr. Mike D.C: You know the 15 here. So here at function is yet we're we try to be a little different. I really like to think that we are but you know we do the chiropractic and as obviously you're very well aware, with

00:17:11.130 --> 00:17:18.690 Dr. Mike D.C: Anything from the spinal stuff too. I really like working on extremities, people seem to ignore feet knees, ankles. Elbows risks.

00:17:19.080 --> 00:17:26.010 Dr. Mike D.C: Or, you know, there's a neck pain, it must just be in the neck and you know this, more so than a lot of people with me. It might be might not be

00:17:26.550 --> 00:17:34.260 Dr. Mike D.C: I like working with human puzzles. It's really what got me into this is everyone's kind of puzzled. Figure it out. There's always a reason for the pan.

00:17:34.530 --> 00:17:40.410 Dr. Mike D.C: And you should be able to tell pretty quickly. If you're on the right track. I mean, if you're feeling better in a few minutes. You're on the right track. Otherwise,

00:17:41.310 --> 00:17:45.540 Dr. Mike D.C: Maybe you need to go somewhere else. But now we like targeting the

00:17:46.080 --> 00:17:52.770 Dr. Mike D.C: Business owners as well because along with the chiropractic you've seen, or at least heard some of the strange noises that come out of our fit lab.

00:17:53.100 --> 00:17:59.970 Dr. Mike D.C: Or low performance center you know 15 minutes, get that one real quick workout in all the way training. You have to do for the week.

00:18:00.510 --> 00:18:06.480 Dr. Mike D.C: That's why really busy in the morning at night because we get a lot of people from New York and New Jersey, especially in the cities come by.

00:18:07.260 --> 00:18:17.640 Dr. Mike D.C: Getting quick workout and and get their little maintenance chiropractic done and talk a lot of nutrition when people want, because why not, we'll fill them in on everything. We try to bundle here.

00:18:18.000 --> 00:18:24.180 Steven Frey (SMB Guy): I also hear the noises that come out of me after a doubleheader softball game. So thank you. Thank you guys for everything that you do.

00:18:24.510 --> 00:18:34.170 Steven Frey (SMB Guy): So, you know, having a good approach to to health and wellness. You know, like I said, I'm not a big pillar of health, like I always say, I'd like to go to the gym, but I actually never do.

00:18:34.500 --> 00:18:44.220 Steven Frey (SMB Guy): But I do believe there needs to be like you said some type of health maintenance program like the fact that my Apple Watch tells me to stand every couple of hours is definitely not enough of a health regimen.

00:18:44.580 --> 00:18:50.880 Steven Frey (SMB Guy): Although I am grateful for it because sometimes I forget on these these types of calls and interviews and discussions that I'm on, but you know

00:18:51.240 --> 00:19:06.240 Steven Frey (SMB Guy): Talk to me a little bit about you know your your basic info your foundational approach to the clients and patients that you work with, and some of the process that you go through so i happen to find it very, very refreshing compared to, you know, other experiences I've had

00:19:07.200 --> 00:19:13.710 Dr. Mike D.C: So, I mean, the first thing is when people come in. Some people come in pain. A lot of people don't come in in pain and you

00:19:13.980 --> 00:19:20.280 Dr. Mike D.C: Take care of that a little bit differently, but it still comes down foundation of each person's a different person. So if you if

00:19:20.700 --> 00:19:23.940 Dr. Mike D.C: You have back pain. There's probably five different treatments. I'm doing

00:19:24.540 --> 00:19:32.790 Dr. Mike D.C: Because a lot of back, they might come from the but a lot of times it's usually but pain knots in the glutes cause a come up. I've seen back then. That's actually referred from the calf.

00:19:33.630 --> 00:19:45.030 Dr. Mike D.C: Where a muscle down there just happens refer paying down to the base of the sacred low back. So that's where is the pain and if I have to spend an extra five minutes to figure that out as opposed to just

00:19:45.930 --> 00:19:53.700 Dr. Mike D.C: whatever the issue is adjust the spine and pat you on the back as you walk out the door. I, I like getting more specific and a lot of times, it comes down to muscle.

00:19:54.210 --> 00:20:03.570 Dr. Mike D.C: So it's what is actually causing the pain and take care of it. So I like your little quote coming from the wonderful philosophers and

00:20:04.680 --> 00:20:09.180 Dr. Mike D.C: Maybe it's really true, you know, not taking band aids, what's the actual cause of the pain.

00:20:09.480 --> 00:20:18.120 Dr. Mike D.C: Some people say, oh, I take Advil and and helps. Great. Sometimes I get a little wise on people make up. So how much agile, they have to take until your problems. Gone.

00:20:18.600 --> 00:20:26.400 Dr. Mike D.C: And they just stare at me. You know, it's just trying to push the point of it's good to help you get out of pain and so you can actually get to the source and

00:20:26.850 --> 00:20:31.590 Dr. Mike D.C: The source finder. At least that's what my job is yours to get rid of it, then the maintenance.

00:20:32.100 --> 00:20:38.850 Dr. Mike D.C: Make it so that way. Okay, you hurt yourself playing golf because you haven't done in a while and now you're rotating 100 times in an hour and a half.

00:20:39.360 --> 00:20:44.040 Dr. Mike D.C: So let's get it so you can do that twice as much next week and not get paid because I'd rather

00:20:44.580 --> 00:20:54.450 Dr. Mike D.C: We don't want to be in pain. So let's do it before it actually happens. It's a lot easier. Anyway, same concept of let's keep brushing our teeth so you don't get a cavity, as opposed to

00:20:54.750 --> 00:21:02.100 Dr. Mike D.C: All brush my teeth after I get a cavity just doesn't make sense to me. So that's the kind of concept I run with this model of let's make sure you don't get hurt.

00:21:03.090 --> 00:21:12.870 Steven Frey (SMB Guy): I love it and I love that you're after the source. By the way, Dr. Mike's office is right down the street from the source farmhouse brewery a fine purveyor of craft beer. If you guys are interested in that.

00:21:13.590 --> 00:21:16.650 Steven Frey (SMB Guy): But you know, I love your approach, obviously, you know,

00:21:17.100 --> 00:21:26.340 Steven Frey (SMB Guy): Give me some commentary on on your industry on the health and wellness industry, you know, just as far as the way that a lot of you know Integrative health and wellness practices treat

00:21:26.670 --> 00:21:32.970 Steven Frey (SMB Guy): You know, this type of model and and how you guys are attacking it a little differently because I think it's very refreshing and it's awesome.

00:21:33.870 --> 00:21:43.110 Dr. Mike D.C: So usually people go by the pain insurance model. Now you're in pain. You come in your insurance pays X amount of it based on what your copay is

00:21:43.980 --> 00:21:55.050 Dr. Mike D.C: The deductible, which most people don't really realize that OH MY CO pays only $10 but they don't realize that their deductible 6000. So the first $6,000 they have to spend in healthcare. This year, it comes out of their pocket.

00:21:55.440 --> 00:22:10.050 Dr. Mike D.C: And they realize that they're, you know, CO pays now kind of not quite where it's not where they thought it was so we go on a we're not covered by insurance. We keep it as a membership style to promote you continuously come in for the routine care.

00:22:11.520 --> 00:22:25.410 Dr. Mike D.C: I mean, just a pain free because I mean pain is the last thing to come with an injury and it's usually the first thing to go, meaning a lot of us are the stories of someone who, you know, they just throw out their back. They reach down and pick up a pencil.

00:22:31.410 --> 00:22:43.770 Dr. Mike D.C: It's not that they're back. Does that pencil so heavy that they're back went out is that the problem is already there. It wasn't notice wasn't taking care of and then the pencil was what broke the camel's back in this case.

00:22:47.310 --> 00:22:53.970 Dr. Mike D.C: So just because there's you want to keep treating before the pain comes in after the pain goes. Same thing with physical therapy.

00:22:54.330 --> 00:23:04.140 Dr. Mike D.C: Now you don't stop you. If you hurt your wrist. You don't stop the physical therapy just wants the pain is gone. Maybe the inflammation is down maybe had a couple of drinks. So you don't feel pain, you still need to keep trading it

00:23:04.710 --> 00:23:08.460 Dr. Mike D.C: Pain will come back. Otherwise, so just get ahead and stay ahead.

00:23:09.450 --> 00:23:17.940 Steven Frey (SMB Guy): Yeah, you bring you bring up some really good points here because, you know, again, I spend a lot of time dealing with financial and insurance professionals on behalf of small and medium sized businesses.

00:23:18.300 --> 00:23:30.030 Steven Frey (SMB Guy): And you know it's arguably if if an employee hears that, you know, health and wellness professional services are not covered by their insurance. Sometimes that sends them completely packing.

00:23:30.480 --> 00:23:40.440 Steven Frey (SMB Guy): And you know, I happen to I happen to really like and respect your model because you know it's you have like almost like a gym membership type of fee and it almost

00:23:40.710 --> 00:23:52.320 Steven Frey (SMB Guy): Makes it so that you have a vested interest in making sure that the person gets out of pain, instead of the interest being aligned with I have to make sure that I get paid from the insurance company.

00:23:52.680 --> 00:24:02.130 Steven Frey (SMB Guy): So, you know, like, no matter what, I'm sure. Like something like myself that some people have regular standing appointments, where they try to have at least some type of basic maintenance program.

00:24:02.550 --> 00:24:08.730 Steven Frey (SMB Guy): But you guys also give the ability for people to kind of come as many times as they want in a month, which is

00:24:09.480 --> 00:24:21.960 Steven Frey (SMB Guy): Again, that kind of helps like center it around the people, to me at least, where you're finding the people you really want to work with and the people who really want to work with you are signing on to your program which is phenomenal.

00:24:22.770 --> 00:24:33.450 Dr. Mike D.C: And it's even been proven several times a pretty easily that those who, you know, a lot of people go to the chiropractor go to massage therapy. A good acupuncture, just when they feel pain.

00:24:33.720 --> 00:24:45.690 Dr. Mike D.C: Again pain is the last part of a problem to actually show up. So you are in less pain for less days of the calendar year if you do any of this stuff routinely as opposed to just when you feel the problem.

00:24:46.050 --> 00:24:59.520 Dr. Mike D.C: Because the problem is already there. So I like the preventive I like the routine part. I mean, it's what I've been doing since geez high school is weekly chiropractic and massage therapy and it's worked for me. So that's why I'm here and doing it for everybody else.

00:25:00.570 --> 00:25:11.940 Steven Frey (SMB Guy): And and I would say a lot of working with SMEs is, you know, being as proactive as possible, as opposed to reactive you you always want to be a bomb diffuser than a cleanup crew. Really, so to speak.

00:25:12.360 --> 00:25:18.930 Steven Frey (SMB Guy): You know, talk to me a little bit about, you know, we're going to talk more about you know how you guys you know do certain things for yourselves as a business but

00:25:19.200 --> 00:25:23.550 Steven Frey (SMB Guy): If some of the folks that come to you who are small and medium sized business owners and

00:25:23.790 --> 00:25:32.220 Steven Frey (SMB Guy): They are in such like such pain, where they feel like they can't do the basic tasks of heavy lifting of their day whether they have a labor intensive business or not.

00:25:32.520 --> 00:25:41.130 Steven Frey (SMB Guy): And talk to me a little bit about you know some of some of some of those types of experiences you know clients a deal with obviously we're not trying to approach any HIPAA regulations here but

00:25:42.330 --> 00:25:45.930 Dr. Mike D.C: I'll leave names birth dates and all that stuff out of the mix of you fine.

00:25:46.410 --> 00:25:53.670 Dr. Mike D.C: But uh actually something interesting is that when you mentioned labor is a lot of people's labor is sitting around all day, not to

00:25:54.240 --> 00:26:04.950 Dr. Mike D.C: Come off like asinine but realize. One of the most common symptoms of back pain. Is it hurts when you sit down and you know that so many people. It's all that we do most of the time.

00:26:05.370 --> 00:26:14.640 Dr. Mike D.C: To sit for six to 12 hours a day. So yeah, I mean, it's great. You got to move, but if the main part of what you're doing all day is hurting you more. That's a huge problem.

00:26:15.000 --> 00:26:21.180 Dr. Mike D.C: Because then you is hurts when you're staying still so you don't want to move, but the main part that cause your pain is not moving to begin with.

00:26:22.650 --> 00:26:32.370 Dr. Mike D.C: That's been a big rotated issue for a lot of people, and then also just make things worse because when we're sitting all the time or hip flexors stay really tight.

00:26:33.270 --> 00:26:40.140 Dr. Mike D.C: Meaning, for example, if I just put my arm new sling yes tighter here for about a day my bicep will get really tight and not

00:26:40.830 --> 00:26:42.420 Dr. Mike D.C: Even though it's not doing anything he's just sitting there.

00:26:42.810 --> 00:26:53.100 Dr. Mike D.C: What we're sitting all day our hips and our hip flexors will call the so as muscle. The deep core is sitting in that same kind of position, it gets really tight and we get back pain from sinning.

00:26:53.550 --> 00:27:04.800 Dr. Mike D.C: And it just makes it worse. So what do we want to do when our hurts. We do even less which then extension, it's a problem because we're sitting down more than we wonder why we're constantly in pain. And then we accept it and then we make dad noises as we stand up.

00:27:06.600 --> 00:27:12.420 Steven Frey (SMB Guy): So what you're saying is I can blame any sort of back issues on my job, instead of being a fat bastard not going to the gym. That's what you're saying.

00:27:12.780 --> 00:27:17.340 Dr. Mike D.C: I'm not going to touch this one legally with a 10 foot pole, but go ahead and have concept of

00:27:18.390 --> 00:27:20.820 Steven Frey (SMB Guy): Damn, I thought I had you there for a sec. All right.

00:27:21.240 --> 00:27:23.100 Dr. Mike D.C: So real for you. You're good. I

00:27:25.530 --> 00:27:32.130 Steven Frey (SMB Guy): Appreciate that. Talk to. I know, I know that you make this all about you, obviously. But, you know, talk to me a little bit about your partner's

00:27:33.000 --> 00:27:37.530 Dr. Mike D.C: Oh, the rest of the 15 yeah we got Jim and Shawn tag gets a

00:27:38.250 --> 00:27:49.230 Dr. Mike D.C: Gym really runs the fit lab I met him in chiropractic school we hit it off pretty well. And then that's kind of what in the very short story propelled us to end up working together. He's got a background of

00:27:49.860 --> 00:28:06.630 Dr. Mike D.C: Being strength and conditioning coach for the Tampa Bay Buccaneers he's worked with a lot of professional teams and athletes on a very high level and Sean today. She is the neurocognitive behavioral specialist, which is long winded ways of saying she helps this incredibly well.

00:28:08.640 --> 00:28:12.270 Dr. Mike D.C: Easiest way to explain that. I mean, they're fantastic we get told all the time.

00:28:13.290 --> 00:28:20.400 Dr. Mike D.C: My favorite way of calling it is that we are some of the fittest nerds alive and I embrace it. When I get told this one.

00:28:22.710 --> 00:28:23.040 Dr. Mike D.C: I would

00:28:24.720 --> 00:28:34.500 Steven Frey (SMB Guy): I would effectively agree. Some of the fish nerds of all time. And, you know, those who know me well know that I'm a very big fan of geek translation. A lot of my life as of late has been about

00:28:34.740 --> 00:28:39.900 Steven Frey (SMB Guy): It's not what you say it's how you say it. Obviously you can't teach somebody how to be a chiropractor in a short time, but

00:28:40.170 --> 00:28:47.400 Steven Frey (SMB Guy): I love the way that you relate everything to, you know, personal stories and personal situation so obviously something that hits really home with me.

00:28:47.670 --> 00:28:50.880 Steven Frey (SMB Guy): We're going to take a short break here in just a moment. But when we come back we're going to

00:28:51.180 --> 00:29:00.960 Steven Frey (SMB Guy): Talk a little bit about the madness behind what you see on a daily basis. Some of the observations that you make both on you know what you see out there as far as your patients and clientele ago

00:29:01.290 --> 00:29:12.840 Steven Frey (SMB Guy): But also as what you see as a small to medium sized business obviously some interesting times that we're living through right now definitely want to hear your perspective on it. We'll be right back in just a moment with more always Friday and more, my friend. Stay with us.

00:31:37.500 --> 00:31:45.540 Steven Frey (SMB Guy): Alright everyone, welcome back to always Friday with Stephen Fry your SMB guy. We're here chatting with Dr. Dr. Michael Brandon of

00:31:46.260 --> 00:31:55.950 Steven Frey (SMB Guy): Functional integrative therapeutics, so talking topics that are related to small to medium sized business again. Today's theme of the day is the health of your body and the health of your business.

00:31:56.250 --> 00:32:01.620 Steven Frey (SMB Guy): We're going to talk with Dr. Mike, a little bit now about some of the madness that he sees on a daily basis and

00:32:01.980 --> 00:32:10.200 Steven Frey (SMB Guy): You know, one more thing I want to tell you guys is that I'm not the only one that likes to have fun on Fridays. Dr. Mike also does do the occasional Friday podcast, so

00:32:10.500 --> 00:32:15.240 Steven Frey (SMB Guy): Yeah, and as partners do get on and talk about fun things related to function eyes so

00:32:15.600 --> 00:32:24.150 Steven Frey (SMB Guy): Definitely check that out. But, um, you know, one thing I definitely want Dr. Mike to touch on is, I know he's been deep in the throes of filming a keto movie.

00:32:24.510 --> 00:32:34.140 Steven Frey (SMB Guy): And in the spirit of people process and product I do see a lot of folks out there, embracing the keto lifestyle with the big prayer and hope of losing weight.

00:32:35.010 --> 00:32:46.980 Steven Frey (SMB Guy): But Dr. Mike has actually gone significantly into more detail about the keto lifestyle and and whatnot. Talk to us a little bit about that before we get into some of your other observations on a daily basis.

00:32:47.640 --> 00:33:01.080 Dr. Mike D.C: Yeah, one things frequently pointing out the Yeah, our function nice podcast I do a live show every Friday, which Elena that's today I'm doing one on health controversies last week was on why is a bunch of estrogen or water and

00:33:01.710 --> 00:33:09.420 Dr. Mike D.C: It's been anything from health issues to our most popular one of the health benefits of sex and orgasms. So that's always a fun one to go check out

00:33:10.470 --> 00:33:16.680 Dr. Mike D.C: But yes, with keto we're working on a documentary called the keto project, and it has been

00:33:18.030 --> 00:33:26.700 Dr. Mike D.C: An experience. I mean, I know you're familiar with this, I'll throw it out there real quick is the idea of the documentaries, we wanted to compare quality of

00:33:27.090 --> 00:33:37.920 Dr. Mike D.C: Quality of food and how much of a difference it makes. So we went with a presumably low quality of food and a very high quality of food going from Burger King burger patties.

00:33:38.370 --> 00:33:50.850 Dr. Mike D.C: And then organic grass finished beef for a whole month of July, I am only Burger King burger patties. I had 20 of them a day and it was, Hey, let's see what the heck happens and I got sick. Go figure.

00:33:51.360 --> 00:33:58.410 Dr. Mike D.C: By the way, we didn't just say, Hey, I got sick we quantified it of course with extensive blood work. I had a couple of brain scans.

00:33:59.100 --> 00:34:08.460 Dr. Mike D.C: Which we've done podcasts. I'm talking about the results of those fitness test. I've had my heart rate heart check my sympathetic that fight or flight nervous system. Check to see how it changes and

00:34:09.030 --> 00:34:20.100 Dr. Mike D.C: I was going pretty close to the world of death for a little bit on the end of those 30 days it was very tough, but I'm done. Now, I've been two days clean of meat that's been great.

00:34:21.630 --> 00:34:32.310 Steven Frey (SMB Guy): I, I saw this picture on Facebook somewhere, and I couldn't resist. But to put it up here, it was, it was one of those things where the mom said I asked my kid to label the meat, the burger meet for the freezer.

00:34:32.610 --> 00:34:42.900 Steven Frey (SMB Guy): And he decided to have some fun with it. There's things written on there like Carol baskets husband or possum from the backyard. I couldn't help but think of you for the hat man just I had to do it.

00:34:44.220 --> 00:34:52.200 Dr. Mike D.C: While game much better than what I was eating. Holy crap. It was rough. I'm, I'm excited for everything actually come through in this documentary, but it's been

00:34:52.620 --> 00:34:55.050 Dr. Mike D.C: Getting into keto very well. I mean,

00:34:55.590 --> 00:35:02.340 Dr. Mike D.C: Going in ketosis and nothing new for me I've got it. Every time I trained for an event like when I trained for my martial arts competitions, or

00:35:02.580 --> 00:35:08.820 Dr. Mike D.C: A Spartan Race or anything. I feel like doing that month. I usually go into ketosis for much differently in this case.

00:35:09.030 --> 00:35:22.890 Dr. Mike D.C: There's like vegetarianism. There's many different ways to do it some better than others. I mean technically you know Oreos is vegetarianism. So you can just live off of that there are better ways to do it. So same thing with keto there are better ways of doing it. I chose a

00:35:24.000 --> 00:35:27.750 Dr. Mike D.C: Poor way and then a little bit better of a method for it and I

00:35:28.080 --> 00:35:30.630 Steven Frey (SMB Guy): Think Oreos are one of the major food groups to me as well so

00:35:33.150 --> 00:35:35.910 Dr. Mike D.C: They come in organic varieties to so you're good with that.

00:35:36.270 --> 00:35:39.540 Steven Frey (SMB Guy): I'm sure they do something I would never know about being the health pillar that I

00:35:41.160 --> 00:35:48.360 Dr. Mike D.C: Either right next to organic pop tarts and other big seller on unfortunately not kidding. But, uh,

00:35:48.390 --> 00:35:55.410 Steven Frey (SMB Guy): I think there's buck by a little bit about what I mean, again, what you're seeing out there like there's, you know, it's a weird time right now for

00:35:55.650 --> 00:36:06.930 Steven Frey (SMB Guy): You know with with the pandemic, you know, some some businesses SMB wise, are, are, you know, crickets like have to do all kinds of things to stay you know survive. Some are booming bigger than they ever have before.

00:36:07.320 --> 00:36:13.350 Steven Frey (SMB Guy): You know, I look at you know the space that you guys work in and how you're doing it and it's it's definitely a time where if people have

00:36:13.560 --> 00:36:25.140 Steven Frey (SMB Guy): Have the time between homeschooling homeworking home living and all of that, that I see people like you know, hopefully, and myself included paying more attention to basic health and wellness. Tell me what you're seeing out there.

00:36:26.040 --> 00:36:36.000 Dr. Mike D.C: So I love to say, right, I'm going to tell you I from what I've noticed, I think you're wrong people's health has gone down during this quarantine where they've actually labeled things quarantine.

00:36:36.720 --> 00:36:46.770 Dr. Mike D.C: The quarantine 30 the quarantine 50 I'm sure the numbers are going to keep increasing as time goes on, but as there's a bigger need for health.

00:36:47.370 --> 00:36:56.160 Dr. Mike D.C: Those of us who want to stay healthy will always stay healthy. You know, he was a big deal about Jim's been closed for the longest while and everyone say no, they couldn't work out because gyms were closed.

00:36:56.520 --> 00:37:05.700 Dr. Mike D.C: And I kept asking, why the heck do you need a gym I miss kickboxing and the gym. Hundred percent but I kept working out because I wanted to. So

00:37:06.330 --> 00:37:13.980 Dr. Mike D.C: Something with this quarantine. Unfortunately, that made excuses easier for us and we're all you know we all do this, I did this morning. I didn't get up early enough.

00:37:14.280 --> 00:37:20.100 Dr. Mike D.C: I came with excuse me I was up late last night. I mean, what the heck does that have to do with working out this morning. It doesn't really

00:37:20.550 --> 00:37:26.190 Dr. Mike D.C: Um, so I'm guilty of this too, but with more and more the quarantine as it took place.

00:37:26.910 --> 00:37:33.690 Dr. Mike D.C: people's health are actually going down. But thankfully, a lot of people here like that. We stayed open during the whole thing.

00:37:34.080 --> 00:37:40.230 Dr. Mike D.C: And so I guess it's that attraction of, you know, people will find you that need you or that one of you that come in aligned with you.

00:37:40.680 --> 00:37:46.830 Dr. Mike D.C: And we've had a good population here call tonight. So we have that people that keep coming in. They've been staying healthy

00:37:47.520 --> 00:37:51.900 Dr. Mike D.C: We keep pushing off people that's lost 25 pounds during quarantine or during the pandemic.

00:37:52.470 --> 00:37:59.640 Dr. Mike D.C: got somebody who will find out soon. But he should be hitting his 50 pound loss since April. So I mean, something we can all do.

00:38:00.150 --> 00:38:07.650 Dr. Mike D.C: It's just, you know, motivating to do it or having the right direction and hello I will gladly help out. Anyone with finding that direction, how to push them off for it.

00:38:08.070 --> 00:38:19.110 Dr. Mike D.C: But I mean, yeah. Fear has been a big thing. You know, it's kept people from going out, it's kept people in and then as depression has came on, because we are social creatures I you know this, we like to talk

00:38:19.320 --> 00:38:19.710 Steven Frey (SMB Guy): We like to

00:38:19.830 --> 00:38:28.530 Dr. Mike D.C: Be around people, even if you don't think you do we need it. And as you're you're more alone, you're not seeing people you're not talking people as much

00:38:28.890 --> 00:38:40.050 Dr. Mike D.C: You don't get as motivated health is one of the many things that has gone down since we're not out in public as much. It's good to see that fear is changed a little actually quite a bit. It's still there for a lot of people

00:38:40.560 --> 00:38:47.010 Dr. Mike D.C: But the influx of people they. Oh, it is actually kind of safe to get out again. And it's been going the right direction, in my opinion.

00:38:48.150 --> 00:38:59.730 Steven Frey (SMB Guy): While I'm sorry to hear that you see a lot of people are living a more unhealthy lifestyle. I am somewhat glad to hear that. I'm not the only one experiencing the coven 30 so thank you for, you know, letting me know that there might be a support group out there for me.

00:39:00.360 --> 00:39:00.870 Dr. Mike D.C: But don't worry, you're

00:39:01.230 --> 00:39:02.730 Dr. Mike D.C: Not that special savior. Okay.

00:39:03.930 --> 00:39:11.580 Steven Frey (SMB Guy): I couldn't agree more that you know a lot of times you know people are just paralyzed by fear and the same definitely definitely happens within

00:39:12.030 --> 00:39:17.640 Steven Frey (SMB Guy): The SMB landscape where, you know, a lot of times people will make decisions based out of fear.

00:39:18.030 --> 00:39:25.260 Steven Frey (SMB Guy): And, you know, especially as it relates to, you know, financial financial professionals, you know, working with their clients and, you know, whether it's an individual or a group basis.

00:39:25.530 --> 00:39:30.840 Steven Frey (SMB Guy): You know, a lot of times people make decisions, you know that affect you know other aspects of their life based on fear.

00:39:31.200 --> 00:39:37.920 Steven Frey (SMB Guy): And a lot of times it sends them completely in the wrong direction. A lot of times, after a product rabbit hole instead of really

00:39:38.280 --> 00:39:46.290 Steven Frey (SMB Guy): being conscious of the people in the process that they're using to make decisions. So that's something that I can wholeheartedly agree with and relate to from the SMB landscape.

00:39:46.860 --> 00:39:54.780 Steven Frey (SMB Guy): Talk to me a little bit about, like you mentioned that you guys have stayed open throughout all of this, which Thank the Lord. You have otherwise I might not be able to walk right now.

00:39:55.740 --> 00:40:03.060 Steven Frey (SMB Guy): You know, but you guys do have, you know, a nice loyal following a great community of people that come through the fit lab and through the clinic.

00:40:03.660 --> 00:40:14.580 Steven Frey (SMB Guy): You know, tell me about some of the conversations that you've been hearing as they relate to, you know, local small and medium sized business. I'm sure you've heard a couple of them here and there, you know, whether it's people who you know need to

00:40:14.850 --> 00:40:22.890 Steven Frey (SMB Guy): To feel like they're in shape to carry out their duties are just, you know, things that they've been, you know, talking to you about. It's like stuff that they've been seeing. Have you been seeing the same

00:40:23.130 --> 00:40:30.330 Steven Frey (SMB Guy): Okay, give me your best story from the last couple of weeks, months that you guys are stayed open because you guys do have a little bit of a Grand Central Station effect going on.

00:40:31.050 --> 00:40:43.920 Dr. Mike D.C: Yeah, we got a good old fit family, and most people come in our local business owners. So we hear a lot about it. And a lot of it is fear. Yes, some markets are doing better than others like real estate has been booming we'll

00:40:44.400 --> 00:41:00.180 Dr. Mike D.C: See how long that continues to go on, or how much it comes on the other side next year. But, and then small a small gyms is another big one. You see people now doing yoga and Crossfit Workouts outside probably good marketing tactic to get people to actually see it now.

00:41:01.740 --> 00:41:09.390 Dr. Mike D.C: Because they started doing that as soon as, like, oh, we can have groups of 10 people within six feet. So they actually have cones and people out in the parking lot six feet apart doing yoga.

00:41:11.220 --> 00:41:14.670 Dr. Mike D.C: I know you asked me about stories. I think it was just starting to ramble on that one.

00:41:15.000 --> 00:41:15.330 But

00:41:16.680 --> 00:41:25.380 Steven Frey (SMB Guy): I know that I've seen a lot of those out to our classes I've almost hit them with my car. Obviously, I haven't participated in any of them. But yeah, I've definitely seen a fair amount of that.

00:41:26.130 --> 00:41:36.900 Steven Frey (SMB Guy): You know, but you, you definitely like I get the feeling, even when when you know the few times where I'm in and out of there, that there are you know folks that are local, local small businesses that that come through there and

00:41:37.140 --> 00:41:43.170 Steven Frey (SMB Guy): You know, in some ways, they, they might try to take some of their session with you as a little bit of a therapy session. I know you

00:41:43.530 --> 00:41:49.020 Steven Frey (SMB Guy): You definitely like to get to the, the, what's what's driving the bus, as far as any sort of pain and discomfort.

00:41:49.320 --> 00:42:01.290 Steven Frey (SMB Guy): But, uh, you know, it's nice that everybody loves you and trust you enough to start inviting you in your, the way that they would have therapist. So, you know, just just was wondering if anything that you heard in the last couple of weeks, months, like struck a particular nerve, a fancy

00:42:02.610 --> 00:42:14.010 Dr. Mike D.C: I'm not off the top of my head, but I mean, people tell me a bunch of things. So, I mean, if I wrote down everything people told me other than breaking a lot of trust issues.

00:42:14.340 --> 00:42:20.580 Dr. Mike D.C: That have a lot of go on. But the big thing is people have just been needing to change the way of thinking, especially came to marketing and businesses.

00:42:20.970 --> 00:42:29.640 Dr. Mike D.C: Because that's the thing, you know, like, amen. No one's coming anymore. People were for a while. People were afraid to pick up the phone like they were thinking they were going to get sick from talking to somebody over the phone.

00:42:30.030 --> 00:42:43.770 Dr. Mike D.C: Saying, people had to get really creative with being trying to make sure that money still coming through, because no one wanted to go out in public, nobody wanted to spend money. And that's a good way to ruin an economy is by not spending any money.

00:42:46.530 --> 00:42:57.900 Dr. Mike D.C: I mean, there's definitely been some interesting stories. Other people have had one just came into mind of, I don't know how appropriate. These are going to be going. So that's a quick warning on that one, but I know someone who is a

00:42:59.040 --> 00:43:08.490 Dr. Mike D.C: He was the photographer for a realtor group and he got there early. I was hearing some interesting noises coming out of the bedroom that they're supposed to show the house for 15 minutes before

00:43:08.910 --> 00:43:16.230 Dr. Mike D.C: So they had to will just say, change the whole date on that housing and the realtor. I didn't get to talk to. But they had to have a

00:43:17.520 --> 00:43:24.750 Dr. Mike D.C: Come up with an interesting way phrase we come back to this House tomorrow to take a look at it. I have no idea of that house is still in the market who got so

00:43:25.080 --> 00:43:25.710 Dr. Mike D.C: But

00:43:26.070 --> 00:43:31.140 Dr. Mike D.C: I guess someone felt safe in that house and they decided to quarantine for a little bit before showing

00:43:31.770 --> 00:43:39.060 Steven Frey (SMB Guy): Amen. You gotta wonder how during the open houses and during the showings how everyone has such a big smile on their face and now you don't really have to wonder, so

00:43:40.200 --> 00:43:50.820 Steven Frey (SMB Guy): We're gonna take a quick commercial break. We come back with Dr. Mike, we're going to talk a little bit about some messaging, what we need to take away from today's discussion to really make an impact on Monday, but I will be right back.

00:46:09.870 --> 00:46:17.910 Steven Frey (SMB Guy): All right, everybody, welcome back to always Friday with Stephen Fry your SMB guy talking about topics related to small and medium sized business SMB

00:46:18.330 --> 00:46:23.520 Steven Frey (SMB Guy): And today's topic, the health of your body, the health of your business. We're here with Dr. Michael Brandon from fit.

00:46:24.180 --> 00:46:29.760 Steven Frey (SMB Guy): Actually coming up right after my show at 12 is the entrepreneurial web with Jeremiah Fox.

00:46:30.030 --> 00:46:42.810 Steven Frey (SMB Guy): I love the fact that here on talk radio dot NYC. We have a whole bunch of folks really doing shows that are related to our small and medium sized business and entrepreneurial community. So if you guys are with me. Now, stay with Jeremiah coming up at 12

00:46:43.140 --> 00:46:48.840 Steven Frey (SMB Guy): But for now back to me and back to Dr. Mike. Well, we want to talk about here in the last segment of our show is

00:46:49.140 --> 00:46:57.120 Steven Frey (SMB Guy): You know what really people can take away as far as the messaging. We talked about a bunch of different topics here related to the method and the madness behind

00:46:57.360 --> 00:47:06.210 Steven Frey (SMB Guy): Who you are and what you do. Dr. Mike. And believe me, there is plenty of method and plenty of madness. But you know what can people take away to really have a Monday impact.

00:47:07.980 --> 00:47:14.220 Dr. Mike D.C: I guess short and simple is find ways to take care of yourself that you're willing to do and can easily do

00:47:15.000 --> 00:47:20.160 Dr. Mike D.C: You know, for me, obviously, it's easy to say, you know, eat well and I'm a huge fan.

00:47:20.460 --> 00:47:26.580 Dr. Mike D.C: Believe it or not, of chiropractic. So for me, that's part of what I do to feel well especially when it comes in on Monday, because weekends.

00:47:26.880 --> 00:47:34.050 Dr. Mike D.C: I'm active. I like to play a little bit. And if I don't take care of myself or anyone else's and take care of themselves, whatever way it is.

00:47:34.320 --> 00:47:39.660 Dr. Mike D.C: If there's going to be issues for it. I like waking up nice and fresh specially on Monday, because you got a whole week ahead of you.

00:47:40.200 --> 00:47:48.660 Dr. Mike D.C: So the message is, take care of yourself as you said before, like health if you're not healthy enough to do your job, your job is now worthless and then you

00:47:49.050 --> 00:48:04.320 Dr. Mike D.C: May feel worthless because he can't do your job and then it's it just goes down a rabbit hole really quickly. So I mean, however, people can take best care of themselves do so. And if you guys need guidance on that one. That's where me and other health care professionals come into play.

00:48:06.180 --> 00:48:13.650 Dr. Mike D.C: We all have our little niche. If I need someone for a, you know, call me doing payroll. I'm not going to do that myself. That's not my niche.

00:48:15.810 --> 00:48:21.300 Steven Frey (SMB Guy): Yeah, absolutely. Absolutely. I totally get it. Yeah, I it's it's interesting you know

00:48:21.840 --> 00:48:31.830 Steven Frey (SMB Guy): Just somebody trying to do some type of basic health and wellness program. I mean, a lot of times people look at the various extremes, either they do nothing, or they need to be doing multiple workouts a week.

00:48:32.100 --> 00:48:40.710 Steven Frey (SMB Guy): I had, you know, one health and professional along the way. Tell me that health and wellness professional tell me that they, you know, do something that you like for 30 minutes a day.

00:48:41.340 --> 00:48:53.340 Steven Frey (SMB Guy): Like whether it's ride a bike, take a walk, you know i again i love to play golf. I love to play softball don't always feel like those are necessarily the most aerobic types of workouts. But, you know, do you agree with that type of concept.

00:48:53.850 --> 00:48:59.640 Dr. Mike D.C: Hundred percent I had that conversation with people is somewhat routinely it's like to work out, like, Okay, what's work out to you.

00:48:59.970 --> 00:49:07.170 Dr. Mike D.C: We generally think of lifting weights or cardio meaning on a treadmill. I mean, when we think exercise. That's usually the first thing that comes to mind.

00:49:07.530 --> 00:49:13.830 Dr. Mike D.C: Those are very small sample and neither one is something I enjoy doing. I hate running. I hate lifting weights.

00:49:14.100 --> 00:49:20.310 Dr. Mike D.C: I like rock climbing. I like playing tennis. I like kickboxing See I find something you enjoy to do. You're going to stick with it that way.

00:49:20.730 --> 00:49:29.730 Dr. Mike D.C: It doesn't have to be the best thing you don't have to try to be an Olympic athlete. If you want to be. Go for it. But we don't have to. It's just making sure your act enough to be happy.

00:49:30.210 --> 00:49:38.430 Dr. Mike D.C: And I had someone tell before. Tell me, everyone's an athlete in their own mind even like grandma if her job is she wants to be able to walk down the

00:49:39.030 --> 00:49:47.430 Dr. Mike D.C: grocery aisle without leaning on the cart, not in pain that's first or that's what she's trying to do. She wants to be pain free and be able to run down those high heels. So let's

00:49:47.730 --> 00:50:01.260 Dr. Mike D.C: Find something that I don't know if you know grocery shopping to me next Olympic sport, but you'll find something you enjoy do it and be active with if it's softball and golf. Great. It doesn't have to be something organized, so to speak. Just keep moving.

00:50:01.590 --> 00:50:12.570 Steven Frey (SMB Guy): There's funneling throughout the pandemic, I would definitely argue that toilet paper Lysol spray and Lysol wipes would absolutely be classified as an Olympic sport in the aisles of the grocery store or Costco.

00:50:12.930 --> 00:50:22.530 Steven Frey (SMB Guy): But yeah, totally with you, man. I really appreciate you being on with me today, Dr. Mike before we part ways. I'm going to talk to everyone just a little bit about your answers to the three magical

00:50:22.530 --> 00:50:34.140 Steven Frey (SMB Guy): questions I asked, So Dr. Mike's favorite movie or TV show character. He went with the TV show route and he went with the animated route which I absolutely love cartoons is Archer, the

00:50:36.480 --> 00:50:48.810 Steven Frey (SMB Guy): Danger Zone, so I can't tell you how soothing. I find that Dr. Mike that health and wellness professional. I love and trust. You know, one of his idolize TV characters is a complete alcoholic degenerate secret.

00:50:48.810 --> 00:50:49.800 Steven Frey (SMB Guy): Agent. I love that.

00:50:50.940 --> 00:50:56.940 Dr. Mike D.C: Thanks for really rubbing that one it on me, but it will call the alter ego. This way it justifies me a little bit more

00:50:57.510 --> 00:51:03.930 Dr. Mike D.C: Thanks for that one. Steve, but now I arches great Mad Scientist Jim gets actually the one who got me into it in chiropractic school

00:51:04.140 --> 00:51:13.170 Dr. Mike D.C: He was pushing for was like, You gotta watch the show. You gotta watch and I really just didn't have any interest. I'm not big into TV. Yeah, I fell in love with it quickly. Love the character.

00:51:13.410 --> 00:51:21.870 Steven Frey (SMB Guy): I would argue, anybody who's still not into TV will get some type of laugh out of our chair, especially if they like to be inappropriate so big round of applause for you.

00:51:22.530 --> 00:51:39.690 Steven Frey (SMB Guy): Next question. Favorite movie or TV show. You went with a TV show again here and an animated one at that. And it was Futurama, which is another answer. I absolutely love because the main character's name is Philip J fry and we have a lot of guys name Friday here on always Friday.

00:51:40.080 --> 00:51:45.540 Dr. Mike D.C: Any there's an episode. He had his own day named after after him to the end of the day of the week. And they added Friday.

00:51:46.200 --> 00:51:49.680 Steven Frey (SMB Guy): So I like to say every week. There's a holiday named after me. So you guys are welcome.

00:51:50.730 --> 00:51:51.390 Dr. Mike D.C: So,

00:51:51.420 --> 00:52:03.570 Steven Frey (SMB Guy): Last but not least by any means, is your favorite musical instrument and the artists to plays it your answer was the drums and Travis Barker from blink 182

00:52:04.350 --> 00:52:20.310 Steven Frey (SMB Guy): So those of you for watching, visually, I have a picture of Travis Barker with Dr. Mike's face superimposed on it so looks absolutely stellar So Dr. Mike love it man great answers. Any final parting thoughts that you want to leave with everybody here today.

00:52:21.600 --> 00:52:27.030 Dr. Mike D.C: Uh, no. Though I will leave with a thank you. I mean, thank you for bringing me on the show. Thank you for letting me talk a little bit

00:52:27.600 --> 00:52:41.460 Dr. Mike D.C: Thank you for being a little concerned when I was just eating burger meet for a month and everyone asking if I if I was dead, which was always an interesting question to answer because I'm in front of you. But no, just generally. Thank you. It's been great.

00:52:43.110 --> 00:52:51.240 Dr. Mike D.C: And that's pretty much it. Ready to her the weekend to come in. So we can listen to whoever you have in next week. So I'm going to be an alpha supporter and listener.

00:52:51.750 --> 00:52:58.950 Steven Frey (SMB Guy): Oh, absolutely. We will get to that in just a moment. If you guys want to learn more about function is degraded therapeutics, you can go to function is that's

00:52:59.190 --> 00:53:11.190 Steven Frey (SMB Guy): F U. N. See T IO n is Ed calm function is calm, also a little bit about the keto product project function slash Cheeto dot HTML.

00:53:11.700 --> 00:53:21.810 Steven Frey (SMB Guy): You can guys can check out functions that at function eyes on hashtag on Instagram at bio hack humans, I believe I got that right on Twitter.

00:53:22.260 --> 00:53:26.970 Steven Frey (SMB Guy): Guys, look them up there. There are cool bunch and they have a fantastic approach to what they do.

00:53:27.660 --> 00:53:34.890 Steven Frey (SMB Guy): Coming up next week. The topic of discussion we're going to be talking about effective messaging from your methods and your madness.

00:53:35.190 --> 00:53:43.230 Steven Frey (SMB Guy): One thought here many SMEs have great subject matter expertise plenty of stories to tell about their business experience, but our people getting the message.

00:53:43.500 --> 00:53:53.970 Steven Frey (SMB Guy): We're going to be joined by Adam Cohen with top shelf advertising a digital marketing firm that helps SMEs with their messaging search engine optimization and social media presence. Until then,

00:53:54.300 --> 00:54:02.610 Steven Frey (SMB Guy): I am Stephen Fry your SMB guy. Thank you for joining us for always Friday. Have a great weekend. And we will see you next Friday, you guys.