This episode, Coach Bruce talks about how to build credibility among customer and vendor relationships, and the importance of websites as communications hubs as well as how social media only offers a partial picture of customers. Coach Bruce discusses all of this with special guest and Cathy Bahan.
Coach Bruce welcomes his special guest host Cathy Bahan and goes into her background in the tech industry. They break down the business of email marketing and go into how businesses and companies can utilize it. They dip into the downfall of Toys-R-US as well as what factors went into the downfall of the toy company. Cathy then gives insights on what challenges digital marketers face. She even gives a tip some companies can use to gain an edge in digital marketing.
Coach Bruce and Cathy discuss how websites and social media roles should differentiate from one another. They drive the point for why the website should be the hub. The importance of social media and email marketing is to the website. They go into how Facebook advertising and analytics benefit in market researching. They even go through their own experiences of saying controversial statements on social media and how they dealt with the outrage of what they say on the platforms.
Bruce and Cathy talk about why blogging can help increase the brand of your company. Cathy details working as a ghostwriter for different blogs. After that, Coach Bruce introduces independent music from around the world.
Starting with “Mirror, Mirror” by Ratrod.
After that, some instrumental music with “What if” by Dr. Optimizer.
Coach Bruce continues the jam session with the rock and roll song “She Keeps Me Rockin” by Tommy Roumnanas.
Dr. Optimizer returns with “Honey Bees” and then Coach Bruce wraps the show up with his own song “Hold Me Forever.”